Eddie Stuart
Vice Chancellor
Division for University Advancement
A Three-Legged Stool
Annual Giving (parent giving, student philanthropy, faculty staff giving –
small amounts with fewer restrictions)
Major Gifts (individuals, corporations and foundations – large amounts with
more restrictions )
Alumni Relations (engagement presence in areas of high alumni
concentrations, events, communications, inviting our alumni to become
partners, advocates, and investors)
Critical Bracing (Advancement Services, Prospect Development, Donor
Engagement, Events, Communications, Administrative Staff)
Facts About Our Operation
There was a 230% Return on Investment in Advancement last year.
Raise about $10.5 M annually in private gift commitment.
Roughly 8,800 gifts processed a year.
UNCW has 65,044 living alumni with accurate contact information
for roughly half of them.
Only 5.4% of our alumni gave to UNCW last year.
Recent Accomplishments
• Adopted key performance targets in major and planned giving, annual
giving, and alumni giving.
• Prepared for the conversion to a new CRM tool (The Raiser’s Edge).
• Successfully completed the first-ever 24-hour challenge raising 450%
over goal.
• Experienced unprecedented increases in alumni event attendance and
engagement.
• Launched the UNCW Society (annual giving society) and the Clocktower
Society (consecutive giving society).
• Generated new major gifts commitment in excess of $4.9M (up 53%
over the 2012-2103 fiscal year).
• Generated support in excess of $11.5 in gifts and commitments (up
19% over the 2012-2013 fiscal year).
• Gifts receipted totaled $7.9M (up 41% over the 2012-2013 fiscal year).
Volunteer Commitment
UNCW Foundation Board (main philanthropic arm)
Board of Visitors (partnerships, advocacy, giving)
Alumni Association Board of Directors (engagement)
Friends of UNCW (annual grants to departments)
Parents Council (giving and recruitment of students)
Student Aid Association (Seahawk Club)
Where are we going?
Planning for the Future
Two main efforts in our recent past:
• Comprehensive fundraising readiness assessment
• Campaign strategy study process
Results of the Readiness Assessment
(Fall of 2012)
• Over 44 recommendations made to become more
effective and productive
• All recommendations have been adopted and
implemented
Findings of the Campaign Strategy Study Process
(Summer of 2013)
• Leadership is very well regarded in the community and among top donors
• The Soaring to Greatness Campaign is still top-of-mind for many prospects
• UNCW has far fewer lead gift prospects needed to support a traditional
campaign
• A more clearly defined vision for athletics facilities needs to be developed
• Philanthropic priorities that resonated with the widest variety of donors: merit
and diversity scholarships, applied learning, and athletics
Strengthening the Culture of Philanthropy at UNCW
Within the Division for University
Advancement
On the UNCW Campus
Among alumni, friends, parents,
corporations and foundations
So, why are we raising money?
My favorite aspect about UNCW is the many hands-on experiences that are offered. I have found it
really easy to talk to professors and get involved and that is wonderful. – Maddy ’18
I love the one-on-one relationships I get to build with my professors and the overall atmosphere on
campus. Everyone is so friendly and willing to help! – Breanne ’18
UNCW provides a great welcoming atmosphere with dedicated professors to help toward my
academic goals. Also, the close proximity to the beach doesn't hurt! – Conner ’17
Having a scholarship to support my education has given me the time to get involved in various
clubs and activities that do not pertain to my major, but have nonetheless taught me important
skills like conference etiquette, leadership and time management. - Tiffany ’18
This scholarship has meant so much to me. Usually, I have to work 24 hours a week to make ends
meet and pay for school and books, but receiving this scholarship has allowed me to cut back on
work and focus on my schoolwork. – Jennifer ’16
You just do not realize how much donations help. For me, it was wonderful to know someone
believed in me and, because of that, it makes me want to work even harder to achieve the highest
GPA possible. Not only am I working hard for my own satisfaction, but now I feel that I am working
hard for complete strangers because again, they believed in me and support my scholarship. –
Tammy ’16
Why are we raising money?
Invite the best students
possible
Equip and challenge them
to change the world
Illustrate our success – tell
the story of how
philanthropy fuels students
and faculty
Philanthropic Priorities
Following the student journey from recruitment, to
commencement, and beyond.
• Merit and Diversity Scholarships
• Support for Applied Learning (undergraduate research, study abroad,
internships, service learning, scholarship support)
• Campus Transformation (athletics, recreation, and academic facilities
in the south part of campus)
• Unrestricted Support (support for faculty scholarship and mentorship,
special opportunities)
Myths about Advancement
1. Small gifts don’t make a difference.
2. We raise money and then decide who gets what.
Where we could use a little help
Storytelling
Illustrating impact – celebrating success
Questions?