August 20, 2012 – February, 2013
Approved by: Teresa Branch, Vice President for Student Affairs
Perry Brown, Provost and Vice President for Academic Affairs
Project leads: PETSA team:
Danielle Wozniak, School of Social Work, instructor of record
Robert Squires, School of Extended and Lifelong Learning
Rick Hughes, School of Extended and Lifelong Learning
Beth Hubble, Women and Gender Studies
The University of Montana is working to increase awareness of how sexual violence occurs, to empower students—both male and female—to take action to prevent it, and to create a campus culture where sexual violence is unacceptable.
The Personal Empowerment Through Self Awareness (PETSA) online tutorial will provide a significant learning experience for students, but it represents just a starting point. There will be many other coordinated efforts and resources to achieve those objectives.
The “Personal Empowerment Through Self Awareness” or PETSA online tutorial has been designed to enhance student understanding of laws, behaviors and resources related to sexual assault. All UM students will be required to complete the tutorial before registering for spring semester, 2013 courses.
The tutorial consists of eight short videos and a quiz. Students will have to answer all quiz questions correctly in order to complete the training.

The tutorial will be available to students beginning Monday, August 27. There will be incentives to completing the course in the first three weeks of the semester. Registration holds for spring semester will apply to students who have not completed the tutorial. Spring registration period begins October 22.
While students are the primary target audience for the PETSA tutorial, there are many audiences internal and external to campus that will have an interest in the effort and can influence its success. This plan details the elements critical to communicating to those key audiences.
For internal audiences, (students, faculty, staff and administrators), the primary goals of this communication plan are:
• To motivate every student to complete course before registering for spring semester. o
NOTE: Students can register for spring until the third week of the semester in mid
February. Incoming new students register for spring in late January.
• To make faculty and staff aware of program and enlist their support in communicating requirements in a positive way.
• To develop and communicate a process for assisting students who are concerned about the experience.
• To provide easy access to additional resources.
• To provide regular reports to the President and cabinet regarding compliance and feedback.
For external audiences (news media, parents, alumni, community members, investigative agencies and other interested parties), the goals of this communication plan are:
• To provide readily accessible information about purpose, content and requirements of the
PETSA tutorial.
• To frame UM’s efforts to educate students in a national context.
• To develop and communicate a process for allowing external audiences to experience the tutorial.
• To provide access to additional resources.
• To provide reports to appropriate parties.
Internal
• The goal of the PETSA initiative is to make a safe campus safer. Proposed tagline:
“Working together to end sexual violence.”
• All UM students must complete the tutorial prior to registering for spring semester courses.
• The tutorial will take students approximately 25-30 minutes to complete
• Students who complete the tutorial in the first three weeks of the semester will be eligible to win a $500 Bookstore gift certificate.

• The tutorial is not a comprehensive training on sexual assault. It provides basic awareness and resources to learn more.
• Faculty and staff need to be aware of the training and be supportive of the effort.
Academic advisors in particular need to understand the requirement when working with students.
External
• PETSA is a proactive effort to educate students, change culture and make a safe campus safer.
• UM has an opportunity to be a national leader in its response to sexual assault.
Content to support communication
• Talking points to ensure clarity and consistency in all messages.
• A PETSA-specific website will serve as the anchor to explain the initiative to both internal and external audiences.
• A 1:30 minute informational video and 3-5 minute informational video about the purpose of the tutorial and how to process for completing it.
• Electronic advertisements for placement on various UM web pages and campus monitors.
• Articles for campus newsletters.
• Posters and other print materials.
Measures of effectiveness
Students will be asked to complete an exit survey at the end of the tutorial. Additional qualitative data will be collected through focus groups and a campus climate survey intended to measure effectiveness of all sexual violence awareness efforts.
In the next iteration of the tutorial, there will be focus on pre and post-test measures to gauge effectiveness of the PETSA tutorial.
Contributors and resources
In addition to the PETSA team, the following have been, or will need to be, involved in execution of the communication plan.
• Christine Fiore, Psychology/President’s Office
• Roger McLean, SELL
• Lucy France, EE/AAO
• Sharon O’Hare, Office for Student Success
• Jed Liston, Enrollment Services
• Linda Green, Curry Health Center Health Enhancement
• Drew Colling, Student Assault Resource Center
• Erin Steuer, Student Assault Resource Center
• Rhondie Voorhees, Dean of Students
• Sandy Schoonover, Residence Life
• Cary Shimek, University Relations
• Peggy Kuhr, Dean of Journalism / VP for Integrated Communications search
• Kevin McRae, Office of the Commissioner of Higher Education

• Gordy Pace, Information Technology
• John Thunstrom, Information Technology
• Jean Gee, Intercollegiate Athletics
• Bill Johnston, Alumni Office
• Laura Brehm, UM Foundation
• Barry Good, Missoula College
• Kyle Pucko, Admissions/New Student Services, Missoula College
• Terri Phillips, Human Resource Services
• ASUM, Zack Brown, President, Bryn Hagfors, Vice President
• UMOnline Innovation Studio

Communication Vehicle Frequency Responsibility Audience
Students
Purpose
To provide details of PETSA requirements
To inform about incentives for early completion and registration holds for spring semester
To provide access to resources for additional learning
To provide contact information and resources for students who need confidential support
PETSA website with email link for questions / comments
Moodle
Email messages
Ongoing
Ongoing
Weekly
UM homepage(s): Banner, feature link, feature content on student homepage
Announcements on existing websites:
•
Login.umt.edu
•
CyberBear
•
Sexual Misconduct website
•
SARC website
•
President’s sexual assault page
Campus monitors
•
Dorms (DEN)
•
UC
•
Library
•
Computer labs
•
Academic bldgs.
E-newsletters
•
ForUM
•
TGIF
•
Curry Health Service
Ongoing
Ongoing
Ongoing
PETSA team +
Jed Liston, Chris
Fiori, Gordy Pace
PETSA team
Chris Fiore /
President’s Office
University
Relations / IT
Gordy Pace coordinates
Rick Hughes produces
Linda Green coordinates
Rick Hughes produces
University
Relations
Curry
Completion
Date
8/22
8/27
8/25

Campus events
•
Welcomefeast
•
Beer Goggles
RA meetings in dorms
Aug. 31
Sept. 6
Jed Liston
Linda Green
ASUM meetings
Fraternity/sorority meetings
Intercollegiate Athletics meetings
Orientations
Advising appointments
Classroom announcements
Posters
First week of class
Aug. 23-24
January
1x
Ongoing
Danielle Wozniak
Sandy
Schoonover
Danielle Wozniak coordinates
Danielle Wozniak coordinates
Danielle Wozniak coordinates
Jean Gee
Enrollment
Services
Office for Student
Success
Provost’s Office
Enrollment
Services coordinates
Rick Hughes produces
8/27-28
8/23-24
Done

Table displays Ongoing
Faculty and Staff
To make them aware of PETSA requirement for all students
To provide information about how to view the course
To enlist support for communicating and motivating students to complete PETSA
PETSA website with email link for questions / comments
Faculty/staff version of course
State of the University address
Academic Officers meeting
Ongoing
Ongoing
1x
1X
Departmental meetings
Email messages 2-3x
Advising listserv messages
Same electronic channels as for students
Faculty orientation
Ongoing
1x Rhondie
Voorhees / Lucy
France
Chris Fiori coordinates
Rick Hughes produces
PETSA team
PETSA team
President
Engstrom
Danielle Wozniak coordinates
Provost Brown
Beth Hubble coordinates
University
Relations
Office for Student
Success
Beth Howard
8/24

Executive
Officers
To provide regular progress reports and share feedback
PETSA website with email link for questions / comments
Cabinet meetings
Ongoing
As needed
News media
Parents
Adjunct faculty orientation 1x
To provide information about the PETSA tutorial and access to resources for questions
Compliance progress report Weekly
To provide information and resources regarding the PETSA tutorial
To provide access to UM representatives associated with the project and to students who can provide perspectives on the tutorial
Include campus, local, state and national media
PETSA website with email link for questions / comments
News release
Media event with demonstrations of the
PETSA tutorial
Provide access to sources for interviews
PETSA website
Ongoing
1x
1x
Ongoing coordinate
Rhondie
Voorhees / Lucy
France coordinate
Teresa Branch
Danielle Wozniak
Danielle Wozniak coordinates
PETSA team
University
Relations
University
Relations
Danielle Wozniak
University
Relations
Danielle Wozniak
OCHE

and support
Alumni, community,
Other
To provide information about the PETSA tutorial and access to resources for questions
Transcripts newsletter
Parents’ Weekend
PETSA website with email link for questions / comments
1x
1x
Ongoing
University
Relations
University
Relations
PETSA team
Oct. 12-14