LEVEL I FORM
(4/15)
Please attach/ submit additional documents as needed to fully complete each section of the form. See
information about Level I Proposals.
I. DEPARTMENT / PROGRAM
Missoula College, Business Technology Department, Administrative Management Program
II. SUMMARY
Proposal for a new Certificate of Applied Science, in Business Media Design within the Administrative
Management program, Business Technology Department at Missoula College.
IV. ENDORSEMENTS AND APPROVALS
Requestor:
Cheryl Galipeau
Signature _______________________ Date____________
xxxPhone: 243-7874/ Email: cheryl.galipeau@umontana.edu
Administrative Management Program Director, and Business Technology Department Chair
Interim Associate Dean, Penny Jakes:
Signature _______________________ Date____________
*Other Affected Programs:
Cathy Corr, Applied Arts, Writing
Signature _______________________ Date____________
Joe Crepeau, Applied Arts, Mathematics
Signature _______________________ Date____________
Kim Reiser, Applied Arts, Communications
Signature _______________________ Date____________
Steve Shen, Applied Computing
and Electronics Engineering
Signature _______________________ Date____________
Mark Shogren, Media Arts
Signature _______________________ Date____________
Provost’s Office:
Signature _______________________ Date____________
* Are affected because of: (a) required courses including prerequisites or corequisites, (b) perceived
overlap in content areas, or (c) cross-listing of coursework.
After the Faculty Senate approves the proposal on a consent agenda the Provost’s Office forwards the
item for Board of Regents approval at the next possible meeting.
V. TYPE OF LEVEL I PROPOSAL
Retitling existing majors, minors, options, or certificates
Eliminating existing majors, minors, or options. (submit with BOR program termination checklist)
x
Adding new minors or certificates where there is a major or an option in a major*
Campus Certificates: Adding, retitling, terminating or revising a certificate of 29 or fewer credits
Revising a program* (for minor modifications use the program modification form)
Distance or online delivery of previously authorized degree or certificate program
Adding option within an existing major or degree *
Consolidating existing programs and/or degrees *
Placing a program into moratorium
Withdrawing a program from moratorium
Adding BAS/AA/AS Area of Study
*Must submit with BOR Curriculum Proposal Form
IV. CATALOG LANGUAGE
Attach the current or proposed catalog language with any changes clearly identified.
Business Media Design Certificate
Cheryl Galipeau, Administrative Management Program Director
Certificate of Applied Science – Business Media Design
Degree Specific Credits: 33
Cumulative GPA: 2.0
Catalog Year 2016/2017
The CAS provides students with a foundation in digital and information technologies, the nature of business
enterprise, media history, typography, art, and artistic aesthetics and expression. Courses are project-based where
students use artistic business media applications to create and develop a story, select and edit photographs, and
create and edit audio/visual work in both still and time based mediums. Successful projects demonstrate artistic
digital expression, effective visual communication, and attractive composition. Students use Adobe applications,
such as Photoshop, After Effects, Final Cut, Dreamweaver, Flash, InDesign, Bridge, Acrobat, and more. Successful
graduates are prepared for entry level jobs in media design for business, education or non-profit organizations. In
addition, graduates meet the prerequisite requirements for entry into the undergraduate programs, B.A in Media
Arts or B.F.A in Media Arts.
Business Media Design Certificate - Academic Scope and Sequence
Autumn
CAPP 120
or
CSCI 105
BGEN 105S
MART 101L
MART 102
WRIT 101**
M 115**
COMX 140L
MART 111A
MART 112A
MART 214*
MART 232*
Total
Introduction to Computers
or
Computer Literacy
Introduction to Business
Introduction to Media Arts
Digital Technology in the Arts
College Writing I
Probability & Linear Math
Introduction to Visual Rhetoric
Integrated Digital Art
Introduction to Introduction to Film Editing
Digital Publishing & Design
Interactive Web II
Spring
3
3
3
3
3
3
18
3
3
3
3
3
15
III. JUSTIFICATION
The creation of this certificate of applied science grew from a conversation with Cindy Schultz, a dual
credit teacher at Sentinel High School. She indicated high school students have a very strong interest in
visual and digital arts and technology. After consultations and planning, I envisioned a focused
curriculum where students have many options upon completion and the possibility of layering
credentials. Successful graduates have options by earning a certificate credential toward a professional
career in one year, successful high school student graduates enjoy a shortened pathway to continued
college education, all students have convenient online and face to face learning opportunities with
almost 75% of the curriculum available online, and early high school preparation can lead students
toward an immediate career and savings in the cost of a college degree.
I consulted with the Administrative Management Advisory Committee at the fall 2014 meeting regarding
the business media certificate concept. The Advisory Committee was told of the basis and goal of the
curriculum, as well as a possible future Pathway and/or degree opportunity. Response from the Advisory
Committee was positive to this proposal. The final scope and sequence however, was not finalized for
the committee to review. I will provide each committee member a copy of the final proposed scope and
sequence at the fall 2015 meeting.
At our fall 2015 meeting, President Engstrom and Provost Brown stressed flexible enrollment
opportunities at the University of Montana. The CAS provides abundant flexibility, especially for high
school dual credit students. Cindy Schultz is already a dual credit faculty for MART101L, MART102, and
MART214. She said she plans to pursue an agreement to teach MART111A and MART112A. I already
worked with MART232 to have in place a current dual credit faculty agreement with Sentinel. Sentinel
also has dual credit faculty for CSCI105, CAPP120 and BGEN105S. In addition, high school students can
take BGEN105S online, CSCI105 online, CAPP120 online, M115 online or in the high school, and WRIT101
online.
In addition, this would be a perfect opportunity to create an approved Pathway with Sentinel High
School. If the CAS is approved, I plan to pursue this Pathway immediately. The State of Montana and
Governor Bullock desire growth in Pathways and dual credit opportunities, if I recall correctly, by 5%.
Missoula College is currently a leader in the state in dual credit enrollment with the desire to continue
to grow dual credit opportunities. This year, Missoula College dual enrollment grew 10%.
Flexible scheduling. Students located anywhere can take almost 75% of the curriculum online. Successful
graduates are ready to apply and well prepared for Media Arts with entry prerequisites completed.
Students may choose a B.A. or B.F.A. in Media Arts. Students may choose face to face or fully online.
Enrollment appears strong in media arts. I can foresee this CAS to be a fully online offering with more
time and collaboration.
There is also flexibility to grow academically, to layer credentials, whether through already existing
curriculum or branch off to other specialties such as web design or web development – depending upon
additional coursework a student desires to undertake.
The Bureau of Labor Statistics outlook for growth is somewhat favorable:
Crafters and fine artists, high school or equivalent, $44,380 (Craft and fine artists use a variety of
materials and techniques to create art for sale and exhibition.) Slower than average growth.
Photographers, high school or equivalent, $28,490 (Photographers use their technical expertise,
creativity, and composition skills to produce and preserve images that visually tell a story or record an
event.) Slower than average growth.
Desktop publishers, associate’s degree, $37,040 (Desktop publishers use computer software to design
page layouts for newspapers, books, brochures, and other items that are printed or put online. They
collect the text, graphics, and other materials they will need and format them into a finished product.)
Slower than average growth.
Web developers, associate’s degree, $62,500 (Web developers design and create websites. They are
responsible for the look of the site. They are also responsible for the site’s technical aspects, such as
performance and capacity, which are measures of a website’s speed and how much traffic the site can
handle. They also may create content for the site.) Faster than average growth at 20%.
Graphic artists, bachelor degree, $44,150 (Graphic designers create visual concepts, by hand or using
computer software, to communicate ideas that inspire, inform, or captivate consumers. They develop
the overall layout and production design for advertisements, brochures, magazines, and corporate
reports.) Slower than average growth.
Multimedia artists and animators, bachelor degree, $61,370 (Multimedia artists and animators create
animation and visual effects for television, movies, video games, and other forms of media.) Slower than
average growth.
Art directors, bachelor degree, $80,880 (visual style and images in magazines, newspapers, product
packaging, and movie and television productions. They create the overall design of a project and direct
others who develop artwork and layouts.) Slower than average growth.
Market research analysts, bachelor degree, $60,300 (Market research analysts study market conditions
to examine potential sales of a product or service. They help companies understand what products
people want, who will buy them, and at what price.)
Public relations specialists, bachelor degree, $54,170 Public relations specialists create and maintain a
favorable public image for the organization they represent. They design media releases to shape public
perception of their organization and to increase awareness of its work and goals.
Even though several areas are expected to grow slower than average, web development is growing
faster than average. In addition, online media, online marketing, and public relations is growing. Public
Relations Specialists is expecting average growth and marketing analytics expects much faster than
average growth at 32%.
Effectively designed digital communications enhance readability, legibility, visual communication, and
global understanding needed for wayfinding signage, technical schematics, business stationary,
reference manuals, logo development, color, packaging, organizational websites, online branding and
advertising, interactive public relations, video news releases, online business video or documentation
needs, decoration, event planning, and more. Rather than graduates working specifically in the
design/art/film industry, they likely will be part of a team of design professionals working toward an
organizational goal.
Media design can shape favorable or not so favorable business outcomes. I believe business media
design needs are strong and will continue to shape organizational success with the outdated job titles
re-tooled to reflect current demand for digital artistic expertise.
VI SUBMISSION
Submit the complete Level I proposal to the Provost’s Office for initial review. After all signatures have been
obtained, submit original, and an electronic file to the Faculty Senate Office, UH 221, camie.foos@mso.umt.edu
Level 1 proposals also require Board of Regents approval. The appropriate BOR forms must be
submitted with this form.