Program Modification Form
I Summary of Proposed Changes
Department/program Management and Marketing Dept. / Marketing Major
Summary
Altering the basket of electives.
II Endorsements and Approvals
Please obtain the Program Chair/Director’s approval and Dean’s approval.
Please type / print name Signature
Requestor:
Phone:
Program
Chair/Director:
Nader Shooshtari
6701
Nader Shooshtari
Department Dean
Larry Gianchetta
Date
09/20/12
09/20/12
09/20/12
Other affected
Programs:
Communication
Studies
See original for signature
(Use additional sheet if
needed)
Media Arts
See original for signature
Management
See original for signature
Information Systems
Are other departments/programs affected by
Please obtain signature(s) from the Chair/Director of any such
this modification because of
department/ program (above) before submission
(a) required courses incl. prerequisites or
corequisites,
(b) perceived overlap in content areas
(c) cross-listing of coursework
III Type of Program Modification
(e.g. adding a writing course required of all majors.) Please X check the appropriate box.
Major
Option
Teaching major/minor
BMKT Minor
Other
Please
1. Increase the basket of electives so that students can take up to
describe
6 credits of BMKT 491 Special Topics courses.
2. Eliminate BMGT 348 Entrepreneurship and BMGT 458
Advanced Entrepreneurship from the marketing electives.
3. Add BMKT 466 Online and Social Media Marketing
4. Add BMGT 493 International Experience in Business and
various courses to the list of marketing electives that are
offered outside of the department
IV Catalog Language
If you are proposing a change to an
existing program or major, please cut and
paste the requirements as they appear in
the current catalog below.
www.umt.edu/catalog 
Basic Requirements for Marketing Major
Please provide the proposed copy as you wish it to appear in the
catalog. 
Basic Requirements for Marketing Major
Required
Credits
BGEN 360 International
3
Business
BMKT 337** Consumer
3
Behavior
BMKT 343** Marketing
3
Communication
BMKT 342** Marketing
3
Research
BMKT 480 Marketing
3
Management
Nine (9) credits from the following:
BMKT 490 Advertising
3-6
Competition
BMKT 411 Services and
3
Relationship Marketing
BMKT 412 Nonprofit
3
Marketing
BMKT 413 Sports Marketing 3
BMKT 450 Marketing
3
Connections
BMKT 460 Marketing of
High-Technology Products
3
and Innovations
BMKT 491 Special Topics
3
BMKT 498 Marketing
3 only
Internship
BMGT 348 Entrepreneurship 3
BMGT 401 Event
3
Management
BMGT 402 Prin. of
3
Entertainment Mgmt I
BMGT 403 Prin. of
3
Entertainment Mgmt II
BMGT 444 Management
3
Communication
BMGT 458 Adv.
3
Entrepreneurship Seminar
Required
BGEN 360 International Business
BMKT 337** Consumer Behavior
Credits
3
3
BMKT 342** Marketing Research
3
BMKT 343** Integrated Marketing Communication
3
BMKT 480 Marketing Management
3
Nine (9) credits from the following list of courses; at least
six of those credits have to be from the upper division
business courses on the list:
BMKT 411 Services and Relationship Marketing
3
BMKT 412 Nonprofit Marketing
3
BMKT 413 Sports Marketing
3
BMKT 450 Marketing Connections
3
BMKT 460 Marketing of High-Technology Products and
3
Innovations
BMKT 466 Online and Social Media Marketing
BMKT 490 Advertising Competition
3-6
BMKT 491 Special Topics
R-6
BMKT 498 Marketing Internship
BMGT 401 Event Management
R-3
BMGT 402 Prin. of Entertainment Mgmt I
3
BMGT 403 Prin. of Entertainment Mgmt II
3
BMGT 444 Management Communication
3
BMGT 493 International Experience in Business
3
COMM 321*Introduction to Public Relations
COMM 322* Introduction to Public Relations Writing
MAR 101L* Intro to Media Arts
MAR 102* Digital Technology in the Arts
MAR 111A* Integrated Digital Art 3
MAR 341* Intro to Web Design
MIS 478
Electronic Commerce
* The use of lower-division and non-business courses in
the elective basket may leave students short of the 39
upper division credits and/or 51 business credits.
Students need to select courses accordingly.
3
3
3
3
3
3
3
Please explain/justify the new proposal or change. 
1. We have increased the number of special topics courses in recent years. They reflect the most current
issues in the subject and students should not be limited but encouraged to take several of these courses.
Our adjustments brings us in line with other departments in SOBA
2. BMGT 348 is being changed to become the capstone course.
3. These are beneficial courses for marketing majors and reflect trends in the area and the globalization of the
business world.
These changes have no effect on student credit hours.
V Copies and Electronic Submission
Once approved, the original, a paper copy and an electronic file are submitted to the Faculty Senate Office, UH
221 (camie.foos@mso.umt.edu).
VI Department Summary Required if several proposals are submitted. In a separate document list
program title and proposed change of all proposals.
Revised 11-2009