Business 32 – Introduction to Business (Off-line Section 31) Distance Learning Fall Semester 2007 Instructor: Tony S. Robertson Office: Building G2, Office G Office hours: M – W 9:00 – 10:30A.M. & T – Th 10:00 – 11:30 A.M., and by scheduled appointments. Phone: (661) 763-7931 E-mail: trobertson@taftcollege.edu Prerequisites: None Advisory: Eligibility for English 50 and 54 strongly recommended; 48 hours lecture Course Description A survey course designed to give the student an overview of the functions, objectives, organization and structure of business and its importance in a free enterprise system. Course Objectives By the end of the course, a successful student will be able to: 1. Describe a broad overview of business, and 2. Analyze business organization and operation 3. Evaluate the various areas of business operation, and 4. Appraise the effect of multiple cultures on global business activity. Required Materials Text: Contemporary Business, 11th Edition, Boone and Kurtz. * * The book is available from the Taft College Bookstore or may be purchased from any other source available to the student (ISBN: 0-324-20613-5) Text Book Online Resources - http://www.contemporarybusiness.com/ Evaluation 1. Critical thinking use to solve case study questions. 2. One mid-term exam and one final exam, not cumulative. Grading Your grade will be calculated on a total point system. There will be 550 points possible for the semester, allocated in the following manner; 1. (Case studies) 250 points 2. Mid-term exam 150 points 3. Final Exam 150 points Case Studies: There will be 6 case studies assigned throughout the semester worth approximately 40 points each. The student is expected to use critical thinking and answer each question comprehensively using relevant techniques and information provided throughout the text. Using outside resources, if cited and relevant are encouraged (please include a photo copy of articles). Case studies assignments are to be typewritten, including the questions you are answering on the assignment. Failure to meet these criteria will result in a 10 – 20% penalty dependent upon legibility of the hand written work. Late assignments will be accepted but with a 50% penalty. The case study questions assigned are due the first day of the week succeeding the completion of the assigned reading (e.g. the questions form case study part 1, are due Monday, October 22, 2007, the beginning of week number three). If you receive full credit there will be a check mark at the top of the paper. Late assignments or assignments that originally received no credit but are reworked to meet the aforementioned criteria will have a check mark followed by a minus sign signifying one-half credit. There are two options for turning in completed assignments. First, assignments can be mailed to my attention at Taft College, 29 Emmons Park Dr., Taft, CA, 93268. If you choose this option, the postmark must be on or before the assignment due date to receive full credit. If you would like your graded assignments returned to you please include a self addressed stamped envelope, other wise it will be in the graded file for the class located in the LRC. The other option for turning in assignments is using the LRC located in the Taft College library. Mid-term and Final Exam: The format of the exams will consist of approximately 75-100 multiple choice questions. The mid-term will cover chapters 1-11. The final exam is not cumulative; it will cover chapters 12-18. Testing will take place at the Learning Resource Center (LRC) at Taft College if you are in the immediate area. If you are out of the Taft area and wish to take your exams at a proctored site you must identify that site and the proctor. Appropriate proctors could include the following: full-time schools or public librarians, guidance counselor/counseling staff, full-time teacher, school principal or superintendent, seminary principal, IST officers, corporate training officer, military base/station education officer, base commander you may identify, subject to approval. All tests for the semester will be available at the LRC (763-7783). The mid-term test will be put on file Monday, November 12, 2007 and is due Friday, November 16, 2007. The final exam will be placed on file Monday, December 10, 2007 and is due by Monday, December 17, 2007. Statement of Academic Integrity The administration, faculty and staff at Taft College believe that students are entitled to the finest education that the college can provide. At the same time, a student’s achievement must include the realization that there are standards of academic honesty that must prevail. Each student should exert every effort to maintain these standards. Academic dishonesty is defined by this college as any illegitimate act by any student, such as plagiarism or falsifying documents that would gain that student an advantage in grading, graduating from the college, or qualifying for entrance into any academic program. It is a serious breach of student conduct and will be treated as such by administrators, instructors, staff members, and students of the college. Penalties for such conduct, depending on its severity, may range from a simple reprimand to actions that result in expulsion from the college. All flagrant instances of academic dishonesty will be reported to the Vice President of Instruction and/or the Vice President of Student Services, and appropriate measures will be taken by those officers of the college to correct the problem. ADA Statement Students who believe they may need accommodations in this class are encouraged to contact Student Support Services (661) 763-7927 as soon as possible to better ensure such accommodations are implemented in a timely fashion. Classroom conduct Class will be conducted according to the Standards of Student Conduct policies prescribed by Taft College. Please review the student conduct policies as stated in the catalogue. Course Scope and Content Date Topic and Reading Week 1 (10/8 – 10/12) • Business: 2005 and Beyond • Business Ethics and Social Responsibility • Economic Challenges Facing Global and Domestic Business (Read Chapters 1, 2 and 3) Week 2 • (10/15 – 10/19) • Competing in Global Markets Options for Organizing Small and Large Businesses • Starting and Growing Your Business: The Entrepreneurship Alternative (Read Chapters 4, 5 and 6) • Case Study (Part 1) - Krispy Kreme: A Business for Every Taste [ pg (s) 151-152] Week 3 • (10/22 – 10/26) Management, Leadership and the Internal Organization • Human Resource Management (Read Chapters 7, 8 and 9) • Case Study (Part 2) - Krispy Kreme: Fostering the Entrepreneurial Spirit [Pg (s) 261- 262] • Week 5 • (11/05 – 11/09) • Pg. 152 Ques. 1-5 Electronic Commerce: The Internet and Online Business • Week 4 • (10/29 – 11/02) Case Study Questions Pg. 262 Ques. 1-4 Improving Performance through Empowerment, Teamwork and Communication Production and Operations Management (Read Chapters 10 and 11) Case Study (Part 3) – Krispy Kreme: On a Mission to Create Magic [Pg (s) 379-380] Review/Study for Mid-Term Exam Pg. 380 Ques. 1-4 Week 6 • Mid-Term Exam Chapters 1-11 (11/12 – 11/16) Week 7 • (11/19 – 11/23) • Customer Driven Marketing Product and Distribution Strategies • Promotion and Pricing Strategies (Read Chapters 12, 13 and 14) • Case Study (Part 4) – Krispy Kreme: To Advertise or Not to Advertise [Pg (s) 485-486] Week 8 • (11/26 – 11/30) • • Week 9 • (12/03 – 12/07) • • 75-100 Multiple Choice Questions Pg. 486 Ques. 1-4 Using technology to Manage Information Understanding Accounting and Financial statements (Read Chapters 15 and 16) Case Study (Part 5) – Krispy Kreme: A LowTech Product in a High-Tech World [Pg (s) 541542] Pg. 542 Ques. 1-4 Financial Management and Institutions Financing and Investing through Securities Markets (Read Chapters 17 and 18) Case Study (Part 6) – Krispy Kreme: Investors Have an Appetite for Krispy Kreme [Pg (s) 598599] Week 10 • (12/10 – 12/14) Review/Study for Final Exam Finals Week • (12/17 – 12/21) Final Exam, Chapters 12-18, Due Date is December 17, 2007 Pg. 599 Ques. 1-4 75-100 Multiple Choice Questions