CBA Newsletter
Spring 2011
Published by
Delta Sigma Pi
In cooperation with
the Dean’s Office &
the Small Business
Development Center
Volume 28 No 2
Spring 2011
DEAN’S OFFICE
223 W. Carl Wimberly
Hall
Inside this issue:
Dean‟s Office
1
Mid-Semester is Friday
March 11
Departmental Updates
Accountancy
Economics
Finance
Information Systems
Management
Marketing
Small Business
Development Center
2
3
4
6
7
8

9
Student Organizations
CEO Club
American Marketing Assoc.
Beta Alpha Psi
Beta Gamma Sigma
Delta Sigma Pi
Financial Management Assn.
Society for Human Resource
Management
Information Systems Assn.
Student Advisory Council
9
9
10
10
10
10
CBA Administration
11

10
10
11

Applications for admission to the
Business Program are due. All
business majors who will be eligible,
and who are planning to start
advanced (300-400 level) business
courses in summer or fall 2011,
MUST APPLY for the program.
Applications are available at the
Dean‟s Office. Late applications
may not be accepted. Applicants
who are completing some of the
admission requirements during
summer, here or elsewhere, must
also apply by this deadline.
All major and minor changes are
due. Changes to students‟ majors
and minors are done only through the
Dean‟s Office. Changes will be
accepted up until mid-semester to
facilitate the registration process and
assignment of advisors. No changes
will be done after that date until
registration is over in early May.
Students planning to change to
another school or college must file
a “change of program” form at the
new college dean‟s office. These are
also due by mid-semester, and will
not be processed after that date until
registration is complete in early May.
Program change forms are available
at the Dean‟s Office.
Advisor/Advisee
Assignments
Faculty advisor assignment is noted in the
WINGS Student Center. Students should
check to confirm their assignment,
particularly new transfer and reentry
students, and those who‟ve recently
1
changed majors. Students are expected
to visit with their advisors at least once a
semester.
Advising does not take place only at
registration time. Students are
encouraged to visit with faculty advisors
at any time. The faculty has posted office
hours on their doors. If these hours are
incompatible with a class schedule,
students should talk with the advisor
about arranging another time.
The CBA is planning to conduct advising
surveys for both students and faculty later
this semester. We hope to have
participation by all to make realistic
assessments of our advising program.
Advising on the Web
Check out the registration and course
scheduling information for CBA students
at our web site: www.uwlax.edu/ba/
Choose “Undergraduate Students” from
the left-side menu. Click on “Advising” for
basic information about registration
advising, and scheduling business core
requirements and your major. This
information is helpful to review before you
see your advisor.
The departments also have information
about their programs, careers, faculty,
student organizations, etc. You can link
to their websites from the CBA home
page.
Checksheets outlining all degree
requirements (General Education,
Business Core, all business majors and
minors) are available in dispensers near
room 226 in Wimberly Hall.
Registration for Summer and
Fall 2011
Registration begins in mid-April. Some
instructions for registering are sent to
your email address by the Registrar‟s
Office in late March. Your Academic
Advisement Report (AR) is always
available to you and your faculty advisor.
CBA Newsletter
Summer registration will take place a
couple days before fall registration starts.
Registration advising will be available
from faculty advisors, usually by
appointment. Advisors should have sign
up sheets for appointments at this time, or
you‟ll receive other information about
appointments from them. Students should
schedule appointments well in advance of
their registration time and day. Students
majoring in Accountancy and
International Business are required to
see their advisors before they may
register, and some other CBA faculty
may also restrict registration until an
advising session has taken place.
Spring 2011
3.
Thinking about studying
abroad next year? Check this
website for all the information
about the deadlines, various
program opportunities,
scholarships, etc.
http://www.uwlax.edu/oie/sa/
The CBA strongly encourages
this type of international
experience, and there are
opportunities for study anywhere
from three-weeks to a full
academic year…in English and
non-English speaking areas of
the world.
August and December 2011
Graduates
Students planning to graduate are
required to get a “credit check” with
Ms. Dittman before registering for their
final semester. Call 785-8090, or stop by
the office, to schedule an appointment.
Graduates must also file an "intent to
graduate form" through the WINGS
Student Center. You‟ll find it under
“other academics.” This should be done
when you register for the fall semester.
Summer (August) graduates should have
already done this.
I-S 220, BUS 205 and 230
Restricted Enrollment
The CBA may restrict enrollment for fall
in IS 220, IS for Bus. Management; BUS
230, Bus. and Economic Research, and
BUS 205, Legal and Ethical Environment
of Business, to students officially
declared as business majors.
Reminders
1.
2.
Dropping a Class? The last
day to drop a full-semester class
is March 25. Drop forms may be
obtained from the Dean‟s Office;
they require the instructor or
student‟s faculty advisor
signature. Students may not
drop courses after this date.
Planning to complete a course
at home this summer? If
you‟re thinking about completing
a course somewhere other than
UW-La Crosse, please note you
must obtain permission from the
Dean‟s Office, in advance, if you
want to transfer the course back
to your program here. Repeating
courses may be done only at
UW-L.
UW-L Offers New Joint
Program in International
Business with the University
of Applied Science in
Frankfurt, Germany
Through the joint efforts of UW-L
business faculty and faculty of the
University of Applied Science in Frankfurt,
Germany, UW-L students now have the
opportunity to earn a bachelor‟s or
master‟s degree from both institutions.
Starting this fall, UW-L students will be
able to earn a degree in International
Businesses Administration from Frankfurt
by completing two semesters at the
University of Applied Science in English
and a one semester internship. Students
need to only have completed two
semesters of college level German or a
conversation class while in Frankfurt
before the start of their first semester.
Since this is part of a direct exchange, the
program costs are very reasonable. The
program fee is only $5,504 per semester.
Please note: the program fee does not
include housing, meal plan or airline
ticket.
In addition, UW-L students with strong
German language skills can now also
pursue a master‟s degree in any available
consecutive program at the University of
Applied Science in the Faculty of
Business and Law. Starting in fall 2011,
five international business students from
the University of Applied Science will also
be attending UW-L studying business as
part of this exchange program.
For additional information regarding the
new programs with the University of
Applied Science in Frankfurt, please
2
contact the Office of International
Education.
DEPARTMENTAL
UPDATES
ACCOUNTANCY
DEPARTMENT
UW-L Ranks 22nd in Nation
The National Association of State Boards
of Accountancy annually reports on
candidate performance on the uniform
CPA examination. In its 2010 edition,
UW-L ranked 22nd in the nation among
schools without advanced degrees with
respect to the percentage of first time
candidates who passed all four sections.
Congratulations to our accounting
graduates!!
Scholarships
Be sure to apply for the scholarships for
accounting majors offered through the
Department of Accountancy. You can find
the application form under Scholarships
on the department‟s website at
www.uwlax.edu/ba/acc/. Accounting
scholarship applications will be accepted
through Monday, March 21, 2011, since
the due date of March 15 falls during
spring break. Attendance at the banquet
is a condition of receiving a scholarship.
Banquet
The Twenty-eighth Annual Spring
Banquet is scheduled for Wednesday,
April 27, 2011 at the Cleary Alumni &
Friends Center. Michael S. Yankunas
from the Madison office of Wipfli LLPs.
will be the guest speaker. All accountancy
majors are encouraged to attend. This is
an excellent opportunity to network with
firms and businesses. The Department of
Accountancy awards its scholarships at
the banquet. More information will be
forthcoming.
Class Scheduling
Information
Summer 2011
Online offerings: Accounting Principles I
(ACC 221) during Summer I, Accounting
Principles II (ACC 222) during Summer II,
and Accounting Information Systems
(ACC 327 – writing emphasis) during
Summer III. Advanced Accounting (ACC
CBA Newsletter
Spring 2011
421) will be offered face-to-face during
Summer I.
was accepted for publication in the
Journal of the Academy of Finance.
Fall Semester 2011
The Department will offer all courses
required in the ACC major. In the fall, the
department also offers ACC 301,
Taxation for Non-Accountants, an elective
in the ACC minor.
Drs. Winter and Haupert (Economics) coauthored “MLB Leaks Financial
Statements: A Factual Analysis,” to be
presented at the 23rd Cooperstown
Symposium on Baseball and American
Culture, June 1-3, 2011.
Professor Kastantin will again offer ACC
422 on International Financial Reporting
Standards. The course introduces IFRS
as a GAAP basis of reporting. ACC 421
or its equivalent is a prerequisite or can
be taken concurrently. ACC 422 includes
financial reporting under the present IFRS
framework and specifically addresses the
basic international financial reporting
standards.
ECONOMICS
DEPARTMENT
Advising and Registration
All accountancy majors are required to
meet with their advisors before
registering. Advisement Reports are
available on Wings. Please carefully
review it before scheduling your advising
appointment and registering. Additional
information regarding advising will be
forthcoming.
Accountancy Minor
The accountancy minor consists of
thirteen credits: ACC 321, plus any three
additional ACC courses numbered 300 or
above. Courses taken to satisfy the minor
may be used to meet elective
requirements in other College of Business
Administration majors.
Accountancy Tutors
If you need assistance with your ACC 221
or 222 classes, tutors are available in 327
CWH. Hours are Mondays from 5:00 –
7:00 pm and Wednesdays from 7:00 –
9:00 pm.
Faculty Research
Professor Joseph Kastantin‟s paper
“Auditing Standards: Interaction Between
US Audit Standards and International
Standards on Auditing” will be published
in the March 2011 issue of The New
Accountant.
Dr. Komissarov received an invitation to
attend the 2011 New Faculty Consortium
sponsored by the American Accounting
Association in Leesburg, VA, February 35, 2011.
Dr. Maas‟ paper “Maximizing IRA Returns
Using FLP/LLC Discounting Techniques”
Faculty Research
During fall 2010, Professor John Nunley
presented three papers at conferences.
He presented two papers at the Southern
Economic Association Annual Meeting in
Atlanta, Georgia. The first of these
presentations, “Son Preferences in the
United States: Evidence from ChildCustody Reform” (with Alan Seals),
investigates whether state-level reforms
that indicate a preference for shared child
custody arrangements following divorce
led to different living arrangements for
sons and daughters. While the study
shows both sons and daughters are more
likely to live with their fathers after
custody reform, daughters are
approximately one percentage point less
likely to live with their fathers than sons in
adopting states. The second presentation,
“Divorce Laws and the Marriage Earnings
Premium” (with Professor Lisa Giddings),
examines whether divorce law reforms
allowing easier access divorce affect the
earnings of married men. The results
indicate that married men in reform states
about five-percent less than married men
in nonreform states.
Lastly, Dr. Nunley, along with co-authors
Dr. Lisa Giddings, Alyssa Schneebaum,
and Joachim Zietz, presented their joint
paper, “Children, Family Size and
Household Specialization: A Comparison
of Different-Sex and Same-Sex Couples
using Exact Covariate Matching,” at the
American Economic Association Annual
Meeting in Denver, Colorado. Drs. Lisa
Giddings and John Nunley also presented
this paper at the January Allied Social
Science Meetings in Denver, Colorado.
3
The study examines whether different-sex
and same-sex couples divide market work
similarly. The results show that differentsex couples are substantially more likely
to specialize in stark paid and unpaid
roles. However, different-sex and samesex couples specialize in market and
domestic spheres similarly when children
are present.
Senior economics honors student Nick
Herro presented his honors thesis,
"Measuring Uncertainty in Central Bank
Decisions and its Impact on
Macroeconomic Outcomes," on February
18. He worked on the project with
Professor James Murray which
complemented his research on the impact
expectations have on the macroeconomy.
Herro finds in his research that an
environment of uncertainty created by
unexpected monetary policy decisions
can lead to greater unemployment, higher
inflation, and larger economic swings.
James Murray will be participating in the
Midwest Economic Association meetings
in March 2011. He has organized two
sessions on Monetary Economics and will
be presenting two papers at the
conference.
Special Forum Topics
This Fall
NEW COURSE: ECO 474, Section 2:
Principles of Business Sustainability (also
cross-listed with FIN 400 and MGT 400).
This course is designed as both a standalone introduction to sustainable business
management and as an initial module in a
four-course sequence for a possible
business sustainability minor. The
relationships between social,
environmental, and business systems are
explored and the tools, techniques, and
practices of sustainable business
management are introduced. Challenges
to existing business theory will embrace a
new ecological perspective of business
that includes an introduction to complexity
theory, systems thinking, evolutionary
economics, and biomimicry. The specific
topics of the triple-bottom line, full-cost
accounting, green marketing, human
rights and social equity are explored
within the context of local and global
ecosystems and a broadened mission for
“sustainable” business in the 21st
century. This will be a team-taught
course with instructors from various CBA
departments, including Dr. Anderson
(Economics), Dr. Hench (Management),
and Dr. Tippins (Finance). Guest
speakers and visits to local businesses on
the sustainability cutting-edge are
planned. Days/Time: MW 2:15-4:10 first
11 weeks of semester.
CBA Newsletter
BEHAVIORAL ECONOMICS ECO474
with Dr. Lisa Giddings. Would you rather
take a job opportunity in which you would
earn $65,000 and be the least paid in
your office or a job in which you earned
$60,000 and were the highest paid? How
are people able to get college degrees
and accomplish goals at work but not eat
healthy, lose weight and get in shape?
Are people irrational or just stupid?
Behavioral economics uses social,
cognitive, and emotional factors in
understanding (and predicting) the
economic decisions of individuals and
institutions. This class will be part lecture,
part seminar and part experiments as we
explore the behavioral literature and ask
questions of our own.
Have you ever wondered if Adam Smith
really believed in laissez faire? Or if
communism today resembles the vision of
Marx? Or who developed the model of
supply and demand? This fall in ECO
306, History of Economic Thought, we will
answer those questions and more. This
course traces the evolution of economic
thought from the 17th century to modern
times, exploring these ideas within the
historical, political, religious, and social
context in which they emerged. Please
join Dr. Laurie Strangman for a journey
through some of the great minds in
economics. This class will follow a
discussion format based on the assigned
readings.
Scheduling notes…
A reminder to economics majors that
MTH 175 or 207 is a prerequisite for ECO
305 and 308.
Fall Schedule
ECO305 Intermediate Macroeconomic
Analysis – Kathryn Birkeland
ECO306 History of Economic Thought –
Laurie Strangman
ECO308 Intermediate Microeconomic
Analysis – Lisa Giddings
ECO310 Managerial Economics –Glenn
Knowles
ECO320 Economics of Sports – Donna
Anderson
ECO330 Labor Economics – John Nunley
ECO336 Women and the U.S. Economy –
Donna Anderson and Mike Haupert
ECO430 International Economics –
Nabamita Dutta
ECO474 Eco Forum: Behavioral
Economics – Lisa Giddings
A complete description of these courses
is available at
http://www.uwlax.edu/ba/eco/students/ec
on%20courses.pdf
Spring 2011
Economics Department
Scholarships
The Economics Department annually
awards the David Cole Scholarship and
the Maurice Graff Scholarship to
deserving economics majors. To apply
for these scholarships candidates
complete the standard scholarship
application that is available through the
UW-L Foundation Web site at
http://www.foundation.uwlax.edu/schgene
ralapp.html
Information about the scholarships
including criteria is available at
http://www.foundation.uwlax.edu/schbusin
ess.html.
program was started more than 60 years
ago to foster Japanese-American
relations. The conference alternates
countries each year with 40 students from
each country spending an intense month
living, traveling and studying together.
This year the conference visited four
American cities.
Dan has been selected to lead the U.S.
students for the 2011 event.
FINANCE
DEPARTMENT
Economics Department
Seminars
The Economics Department sponsors a
seminar series throughout the academic
year. At these Friday afternoon seminars
faculty members present their research
work. These presentations are tailored to
a student audience and often 50 – 100
students are in attendance. Many of the
speakers are visiting UW-L from other
universities, and once per semester one
of our own department members makes a
presentation. More information about the
seminar series including the schedule of
upcoming speakers is available at
http://eagleecon.blogspot.com/search/lab
el/seminars.
Inclusive Excellence Speaker
The Economics Department is
sponsoring, with the support of the
College of Business Administration, a
campus visit by Professor Lee Lowenfish
who will address the topic “the civil rights
implications of the integration of Major
League Baseball.” Events will take place
April 14 and 15 and include guest lecture
appearances in classes, a brown bag
lunch open to all at UW-L, and an evening
lecture open to the public.
Professor Lowenfish earned a doctorate
degree from UW-Madison and has taught
American History and American Studies.
He is currently a lecturer in history in
Columbia‟s graduate program in Sports
Management.
UW-L Economics Major
Participates in International
Conference
Dan Jodarski, an economics major and
international studies minor, joined 79
other students at the Japan America
Student Conference in summer 2010. The
4
Welcome Ms. Debra Hoeth!
The Finance Department hired a new
Academic Department Associate (ADA) in
January. Ms. Hoeth comes to UWL with
three years of experience with the
Department of Financial Institutions as a
credit union examiner, and with nine
years of experience with the Department
of Transportation. In two months at UWL,
she has made herself an indispensible
member of the department.
Student Opportunities
Gordon Spellman Fund
Through a generous alumnus donation,
finance students have the opportunity to
manage and invest real money!
Students, in Portfolio Management (FIN
475) and Investment Analysis and
Management (FIN 721), review and
present investment alternatives for
inclusion in the Spellman Fund. The
students then interact with a committee of
successful investment professionals to
finalize the Fund‟s investment choices.
Based upon the December 2010
presentations, Apple, Reynolds American,
and Union Pacific were added to the
Spellman Portfolio.
Advanced Financial Analysis (FIN 447)
The course is designed to prepare
students to take Level 1 of the Chartered
Financial Analysis (CFA) exam. The CFA
certification is the most prestigious
professional finance certification
available. All students in the course
receive complimentary course materials
from Kaplan-Schweser, the international
leader in CFA training. This is a unique
opportunity for UWL students as Kaplan-
CBA Newsletter
Schweser is headquartered in La Crosse.
This course is usually offered spring term.
Please contact Dr. Wolf for more
information.
Temte Scholarships
These scholarships, established by Dr.
Andrew Temte, CEO of Kaplan
Schweser, cover expenses related to
taking the CFA Level I exam and are
available to students enrolled in
Advanced Financial Analysis (FIN 447).
Scholarship winners receive course
materials, exam fees and tuition
reimbursement valued at almost $2,500.
Congratulations to Steve Halverson,
Brandon Hellenbrand, and Nick Herro as
this year‟s scholarship recipients.
CFA Global Investment Research
Challenge
Through the competition, students receive
real-world training in equity analysis.
Business and finance students interact
with investment professionals and top
firms while getting real-world experience
in equity analysis, sell-side research
report writing, and presentation skills.
The members of the team competing this
spring, are Brent Cretzmeyer, Casey
Gray, Steven Halverson, Christopher
Morgen, Kurt Skowron. Please contact
Dr. Van Dalsem for more information.
Class Scheduling
Information
Summer Term Courses
All Summer 2011 offerings will be offered
online and offerings are contingent on
enrollments.
Summer I: (May 23 – June 17)
Personal Finance (FIN 207), is open to
students in all colleges and can help you
acquire the tools you need to reach your
financial goals. Also, the course is
included in the General Education
curriculum as a component of the Self
and Society category. This course is a
prerequisite for the Risk, Insurance, and
Financial Planning concentration.
Delivery for the summer session will be
online. Topics covered include investing,
fringe benefits, taxes, buying a house
and/or an auto, credit and budgets.
Please contact Dr. Van Dalsem for more
information.
Principles of Financial Management (FIN
355), a requirement of the CBA core,
Spring 2011
introduce the financial management of the
firm. Topics covered include financial
statements, working capital management,
cost of capital, capital budgeting, capital
structure, types of capital and the time
value of money. Prerequisites include
ECO 110, ECO 120, and ACC 222.
Please contact Dr. Wolf for more
information.
Summer II: (June 20 – July 15)
Principles of Insurance (FIN 360), open to
all CBA majors. Students learn about a
variety of risk management concepts,
insurance industry practices, and
common insurance contracts. Although
the course is primarily an introduction to
the topic of risk management for the firm,
some attention is given to personal
insurance for the home, automobile, life,
and health. The prerequisite for FIN 360
is completion of ACC 221. The course is
a writing emphasis course. Please
contact Dr. Tippins for more information..
Summer III: (July 18 – August 12)
Money and Capital Markets (FIN 390), a
finance major requirement, provides an
overview of financial securities, financial
markets and financial institutions. The
risks inherent in financial securities and
financial institutions as well as those
financial securities and processes to
hedge risk are analyzed. A discussion of
the factors influencing interest rates is
initiated. FIN 355 is a prerequisite.
Contact Dr. Wolf for more information.
Fall Term Courses
Note: Financial Modeling and the
Principles of Business Sustainability are
very different courses, but are both listed
under FIN 400. Please be sure to verify
the course title when registering for FIN
400.
Finance Group I Electives - Financial
Modeling (FIN 400), available to any
finance major, focuses on the
development of Excel-based models to
analyze a variety of personal and
professional finance problems. Specific
topics include creating programs in Visual
Basic, asset pricing techniques, and
sensitivity analysis. The prerequisite for
the course is FIN 355. Talk to Dr. Van
Dalsem if you would like more
information.
Advanced Financial Planning (FIN 407)
covers a variety of personal financial
planning topics such as retirement
planning, educational planning, mutual
fund investing, taxes, and estate
planning. The course is a requirement for
the Risk, Insurance and Financial
Planning Concentration, but may be taken
by any finance major with senior class
standing. The prerequisites for this course
5
include only FIN 355, but FIN 207 and
FIN 360 are useful. Registration for this
course must be done manually; contact
Dr. Wolf for an override or more
information.
Multinational Financial Management (FIN
440) is required for international business
majors and minors, however, many
students can benefit from learning about
the application of basic business finance
principles in an international context. The
only prerequisite for this course is FIN
355. Please contact Dr. Yang for more
information.
Portfolio Management (FIN 475), which
has FIN 380 as a prerequisite, provides
students with a more in-depth
investigation of the concepts of risk and
risk reduction through portfolio
construction, as well as various methods
for measuring an investor‟s return on
investment. Additional attention is paid to
derivative securities (primarily options and
futures) that are frequently mentioned in
the financial press. Students enrolled in
Portfolio Management manage the
student-directed Spellman Portfolio.
Contact Dr. Wolf for more information.
Finance Group II Elective Principles of
Insurance (FIN 360)-Please see the
course description under Summer Term
Courses: Summer II.
Finance Group III Elective NEW
COURSE Principles of Business
Sustainability (FIN 400 also cross-listed
with ECO 474 and MGT 400) is designed
as both a stand-alone introduction to
sustainable business management and
as an initial module in a 4-course
sequence for a possible business
sustainability minor. The relationships
between social, environmental, and
business systems are explored and the
tools, techniques, and practices of
sustainable business management are
introduced. Challenges to existing
business theory will embrace a new
ecological perspective of business that
includes an introduction to complexity
theory, systems thinking, evolutionary
economics, and biomimicry. The specific
topics of the triple-bottom line, full-cost
accounting, green marketing, human
rights and social equity are explored
within the context of local and global
ecosystems and a broadened mission for
“sustainable” business in the 21st
century. This will be a team-taught
course with instructors from various CBA
departments, including Dr. Anderson
(Economics), Dr. Hench (Management),
and Dr. Tippins (Finance). Guest
speakers and visits to local businesses on
the sustainability cutting-edge are
planned.
CBA Newsletter
General Education Elective Personal
Finance (FIN 207)-Please see the course
description under Summer Term Courses:
Summer I. This fall, Personal Finance will
be offered face-to-face. Please contact
Professor Tempski for more information.
January Term
The Department of Finance plans to offer
the Principles of Financial Management
(FIN 355) and Corporate Finance (FIN
370) during the January 2011 term
depending on enrollments. For more
information, please see your advisor or
Dr. Wolf.
Advising and Registration
The department will email informational
material on advising and registration at
the end of March. Please carefully review
your Advisement Report, available on
WINGS, before scheduling your advising
appointment and registering.
Faculty Research & Service
Dr. Tippins has published, “Returns on
Investment of Socially Responsible Firms
versus Non-Socially Responsible Firms: A
Financial Market Perspective,” in Ethics
and Critical Thinking, with Cristina Muise
and “The Enneagram as a Personal
Finance Tool,” in Insights to a Changing
World.
Drs. Van Dalsem, Wolf and Tippins
received Online Development Grants for
Personal Finance (FIN 207), Principles of
Financial Management (FIN 355) and
Principles of Insurance (FIN 360)
respectively. Online delivery of these
courses will improve student access and
student ability to self-select according to
their learning style.
Dr. Wolf serves on the UW System Tax
Sheltered Annuity Investment Committee.
Professor Morrison continues to serve as
the Treasurer and member of the Board
of Directors for Marine Credit Union.
Dr. Graham is the advisor for Delta Sigma
Pi Professional Business Fraternity.
Dr. Tippins serves as the advisor for the
Lacrosse Club and for the Financial
Management Association student
chapter.
Tutors & Other Assistance
If you need a little help to understand your
latest finance assignment or lecture, we
urge you to visit our tutors located in
406E Wimberly Hall. Paul Wanta will be
pleased to help you with your questions.
Spring 2011
Administrative assistance can be
obtained from our program assistant, Ms.
Debra Hoeth, whose office is in 406E
Wimberly Hall.
INFORMATION
SYSTEMS
DEPARTMENT
New Faculty
The Information Systems (IS) Department
welcomes our new instructional academic
staff, David Annino, to join the faculty this
semester. David is an ABD from the
University of Georgia and has several
years of experience in teaching a variety
of IS courses. He is teaching one lecture
section of the IS 220 course and all 8
sections of discussion for the current
semester. In addition to teaching, David
is also taking on the task of updating the
IS website. Starting from the coming fall
semester, he will join the rest of IS faculty
in advising IS major and minor students.
Fall Course Offerings
To correct the inadequacy of teaching IS
401 in Wing 07, this course will be moved
to Wing 25, the IS Lab, starting fall 2011.
Dr. Haried will teach two sections of IS
401 to both IS majors and minors.
Two section of IS 330 will be taught by
Dr. Dai, with each section restricted to 20
seats due to the highly technical nature of
this course. All IS majors currently in IS
310 should take this course as it is only
offered in the fall semester.
Dr. Wen will again offer one section of IS
410/510, which is an elective for IS
majors/minors and MBA students.
No other upper-division IS elective course
is scheduled for next fall. Students who
need electives for timely graduation are
encouraged to take IS internships for
credits, the IS independent study course,
or qualified elective courses in the
Computer Science Department or
Management Department.
Summer Course Offering
Due to the difficulty in delivering a heavy,
4-credit course in only 4 weeks, the
Department has decided to not offer the
IS 220 course in the coming summer.
However, if strong student demand for the
course exists for intersessions, the IS
department will explore the feasibility of
offering this course online in the future.
6
International Programs
In October 2010 Dr. Wen visited the
National Kaohsiung University of Applied
Sciences and the National First University
of Science and Technology in Taiwan to
promote and coordinate our joint MBA
programs. He made program
presentations and held information
sessions with interested students in these
two universities.
In January 2011, Dr. Wen arranged an
Asian trip with CBA Dean Colclough to
visit four universities in Xi‟an, China and
the two partner universities in Kaohsiung,
Taiwan. With great assistance by Dr. Dai
and her family, the delegation was able to
engage in enthusiastic and in-depth
discussions on establishing joint
undergraduate degree programs with
three large private universities in Xi‟an.
The delegation also explored the
possibility of developing a joint MBA
program with the Xi‟an Jiaotung
University, one of the top 5 elite
universities in China. After having
returned from Asia, Dr. Wen has been
working with Dr. Dai to develop a model
2+2 undergraduate program for the three
Chinese private universities. It is
anticipated that a contract program
agreement will be signed with the Xi‟an
Peihua University, the largest of the three,
in June 2011, and the 2+2 program will
start in China this coming fall.
The development and sustained
operation of international contract
programs like these will become crucial to
the financial viability of the University.
Online Program
Development
For the anticipated offering of the Health
Information Management and Technology
online program in the fall (by a UWSystem consortium including UW-L), Dr.
Yang will offer the IS 321/HIMT 320
course (Survey of Information Technology
in Healthcare) and Dr. Wen will offer the
IS 340/HIMT 340 course (Ethics, Security
Management, and Compliance). Both
courses will be taught online.
Healthcare is the fastest growing industry
in the U.S., which accounts for 12% of the
GDP. To increase efficiency as well as
effectiveness, information technology has
been used in nearly every aspect of
CBA Newsletter
healthcare including care delivery,
administration, record keeping, and
funding. This trend has resulted in high
demands for professionals to manage
and work in the healthcare information
management and technology (HIMT)
areas. On recognizing the State‟s needs
to educate this new breed of
professionals and the shortage of 4-year
bachelor degrees, a consortium of four
UW campuses (Green Bay, La Crosse,
Parkside, and Stevens Points) has been
formed under the leadership of the UWExtension to develop and offer an online
degree completion program in HIMT. The
program will have two tracks: health
information management and health
information technology. There are 16
common core courses required of all
students in the program. In addition, each
of the two tracks requires 4 track-specific
courses. With the requirement of 20 3credit courses, students in either track will
complete 60 credits (in addition to the 60
credits required for admission) to
graduate. Under the current collaboration
agreement, each of the four partner
campuses will offer 6 courses in the
program, and the IS department will take
on this responsibility for UW-L. The
bachelor of science degree of this
program will be conferred by the partner
campuses except UW-L.
The IS department has seen two
important strategic advantages in joining
this new academic initiative. First, the IS
discipline has been confronted by a repositioning challenge, and HIMT appears
to be the most promising area for the IS
faculty to develop new expertise. Second,
using online courses to supplement onsite
programs has become an inevitable trend
in the current and for the future higher
education environments, and the IS
faculty need to gain knowledge and
experience in this new mode of course
delivery.
The IS department‟s commitment to the
consortium HIMT program is a forwardlooking, strategic move that is strongly
supported by the upper leadership of
UW-L.
Faculty Research
Referred JOURNAL
Dai, H., Singh, R., Iyer, L. (2011), “An
Investigation of Consumer‟s Security and
Privacy Perceptions in Mobile
Commerce,” Journal of Information
System Security, Forthcoming.
Spring 2011
Management Sciences Journal, 13(2), 124.
Yang, K.H., Kim, C.S., Oh, E.H., and Kim,
J.K. (2010), “The Appealing
Characteristics of Download Type Mobile
Games,” Service Business- An
International Journal, Vol. 4, 253-269.
Conference Proceedings
Dai, H. and Salam, A. F. (2010), “An
Integrative Framework of Service
Convenience, Service Consumption
Experience, and Relational Exchange in
Electronic Mediated Environment (EME),”
Thirty First International Conference on
Information Systems (ICIS2010), St.
Louis, Missouri, presented on Dec.16th,
2010.
Haried, P. and Dai. H. (2011), "Past,
Present and Future of Information
Systems Offshoring: A Meta Analysis and
Review," American Society of Business
and Behavioral Sciences Conference. -Best Paper Award Winner.
Wen, K. and Peng, K. (2011), “The
Effects of QR Mobile Guiding and
Information Richness -- A Field
Experiment on National Park Tourists ,”
Accepted for the 2011 Western Decision
Sciences Annual Conference in Portland,
Oregon.
Book Chapter
Yang, K.H., Kim, C.S., Zhao, W. (2010),
An Integrated Model for E- CRM in
Internet Shopping, in Encyclopedia of EBusiness Development and Management
in the Global Economy, Chapter 74, 743750.
Yang, K.H., Kim, C.S., and Kim, J.K.
(2010), A RFID Based UbiquitousOriented 3rd Party Logistics System:
Towards Blue Ocean Market, in
Sustainable Radio Frequency
Identification Solutions, Chapter 2, 23-36.
Presentation
Dai, H.(2010), “Service Convenience,
Service Consumption Experience, and
Relational Exchange in Electronic
Mediated Environment (EME) -- A
Structural Equation Modeling Approach”,
Fall2010 Colloquium, Mathematics
department, University of Wisconsin-La
Crosse, presented on Dec.3rd, 2010.
MANAGEMENT
DEPARTMENT
Book Release
Special kudos to the November 2010
publication of Dr. Davide Secchi‟s book,
Extendable Rationality: Understanding
Decision Making in Organizations.
http://www.springer.com/business+%26+
management/organization/book/978-14419-7541-6
Unfortunately, the funding for the national
book tour and/or wine and cheese party,
complete with parading minstrels and
dancing poodles, all in four-four time, has
fallen victim to the recent “budget repair
bill” battle in the state house and has
been replaced, instead, by our heartfelt
congratulations to Davide on a job well
done! Seriously, Davide, congratulations.
It is an important achievement and we all
commend you.
Faculty Research
Presentations/Research/Service
Congratulations also go out for these
other research efforts on the part of Dr.
Secchi:
Secchi, D. 2011. Discrimination and
Banks: How Far Can We Go with
Competition? A Reply to Block, Snow,
and Stringham. Business & Society
Review, 116(1): 53-83.
Secchi, D. 2012. (Invited) Guest Editor of
the symposium on Socially-Distributed
Rationality and Decision Making,
International Journal of Organization
Theory and Behavior. Vol. 14, No. 3. Here
is the link to the CFP:
http://www.uwlax.edu/faculty/secchi/dswe
b/CFP-IJOTB.pdf
In similar fashion, congratulations to Dr.
William Ross for:
Haried, P., Ahsan, M., and Musteen, M.
(2010), “Understanding the Relationship
between Uncertainty and International IT
Sourcing Strategy: A Conceptual
Framework,” Academy of Information and
Drs. Ross and Secchi (2010), “Using
Distributed Cognition to re-design a
Collective Bargaining course,” in the
7
CBA Newsletter
Journal of Human Resource Education,
Vol. 4, (4) 1-14.
Ross, W. H., & Secchi, D. (2010). “Using
Distributed Cognition to re-design a
Collective Bargaining course.” Journal of
Human Resource Education, Vol. 4, (4) 114.
Boland, M., & Ross, W. H. (2010).
Emotional Intelligence and dispute
mediation in escalating and de-escalating
situations. Journal of Applied Social
Psychology, Vol. 40, (12), 3059 –
3105.
Ross, W. H. (2010). “Trust.” In I.B. Weiner
and W. E. Craighead (Eds.) The Corsini
Encyclopedia of Psychology, Fourth
Edition. New York: Wiley (pp. 1810 –
1812).
Dr. Ross also published the following
case:
Romportl, D. T., & Ross, W. H. (2010).
Bargaining strategy in Major League
Baseball. In Lewicki, R. J., Barry, B., &
Saunders, D. M. (Eds.) Negotiation:
Readings, Exercises, and Cases, Sixth
Edition (pp. 638 – 648). Burr Ridge, IL:
McGraw-Hill.
In similar fashion, Dr. Leticia Pena and
Dayr Reis (posthumous) and Gail Gillis
have the following article In Press:
“Competitive Excellence in the Global
Supply Chain,” in the International Journal
of Services, Economics and
Management. Vol . 3, No. 2.
Spring 2011
this film festival and the Department of
Management‟s ongoing commitment to
the UN Global Compact and the
Principles of Responsible Management
Education.
Be sure to attend some, or all, of this film
festival if you can! (Or, if this newsletter is
published after the film festival was held,
here is hoping that you were able to
attend!!!)
Summer School
For those needing management classes
this summer, the department will be
offering MGT 449 with Dr. Hench and
MGT 308 with Dr. Ross in Summer
Session I, in a classroom setting, and
MGT 393 online with Dr. Stapleton. Then,
in Summer Session II, Dr. Ross will be
offering MGT 483 (Corporate Training) in
a classroom setting while Dr. Stapleton
will offer MGT 393 online and Ms.
Tempski will offer MGT 308 online.
MARKETING
DEPARTMENT
In the spirit of “save the date,” Dr. Pena,
along with others on the UW-L Select
Committee on Internationalization at UWL and the International Education Office,
has been working diligently on bringing
the 3rd United Nations Association Film
Festival to La Crosse from March 4-5,
2011. The films will be shown in the
Cleary Center from 12:00pm to 9:45pm
each day.
Twenty-one documentaries from the
United Nations will be shown during the
course of two days to increase awareness
of international customs, cultures, and
lifestyles. These will stem from four key
themes including sustainability, human
rights, health issues and globalization as
part of a university-wide effort to broaden
student and community understanding of
global concerns. Readers will also notice
the obvious link between the themes of
Sustainability is a growing issue in society
and in business. Certainly it impacts
marketing in many ways – new product
development, promotion, packaging,
pricing, product disposal and
environmental impact. Green Marketing
is a branch of the sustainability concept
and is a marketing strategy that
emphasizes protecting the natural
environment. Watch for a new
sustainability course that will be piloted
this fall semester and cross-listed in
several business disciplines, such as
ECO or MGT, under the 400 number.
This course is also a 400 level university
elective for Marketing majors.
A New Face in the
Department
Please welcome Kathy Sonsalla , who is
serving as our Academic Department
Associate (ADA). Kathy has been with
UW-L for a long time and we are pleased
to have her helping us out in the
Marketing office. Please stop by and say,
“Hi,” to Kathy.
MKT
309
Faculty Research
As a further accolade, Dr. Pena has been
invited to serve on the Editorial Board of
this same, above journal.
Film Festival
staffing. The course focuses on a specific
region or country and examines the
marketing practices, social forces,
politics, trade history and economics of
the area, along with attention to U.S.
based firms operating in the area. It will
be taught by Dr. Stephen Brokaw. This
course is an elective course for the IB
major and a 400 level university elective
for Marketing majors.
Jump Start your Marketing
Major!
Getting tired of taking accounting and
statistics courses? Want to take your
marketing courses? Marketing 309,
Principles of Marketing, is the gateway
course to all other marketing courses.
And, if you take MKT 309 in late spring,
before summer even really gets started,
you‟ll be ready to take those Marketing
courses you‟ve been waiting for, this fall
semester! The MKT 309 course is being
offered in a 3 week session starting May
17th and ending June 3rd --- just in time
for you to enjoy summer. The course will
be taught by Dr. Gwen Achenreiner.
New Classes for Fall
Back by Student Request --- MKT 440,
Comparative Marketing Systems, will be
offered this fall 2011, after over 10 years
of not being offered due to reduced
8
Dr. Gwen Achenreiner and Dr. Marc Hein,
had a paper accepted for publication in
Vol. 16 of the Journal for Advancement of
Marketing Education, 2011. The paper is
entitled, "Executives in Residence: A
Review and Assessment." Dr. Hein, a
former Visiting Professor in the Marketing
Department, is currently the Research
Manager, Applications & Technical
Service for Kraton Polymers, LLC in
Houston, Texas.
Dr. Jon Fields and Dr. James Finch had
the article, “The Tropical Fish Farm:
Transitioning from Hobby to Business,”
published in the Journal of the
International Academy for Case Studies,
Vol. 16 (1), 1-12, 2010. Dr. Fields retired
from the UW-L Marketing Department in
Spring 2010.
Dr. Finch had the article, “Modine
Manufacturing: Pricing Strategies for a
Global OEM Market,” accepted by the
Journal of the International Academy for
Case Studies, forthcoming.
CBA Newsletter
Dr. Maggie McDermott, Joe Chilsen,
Susan Whitewater and Betsy Knowles
had a paper accepted for presentation at
the 2011 Midwest Business
Administration Association Conference,
which will be held March 23-25 in
Chicago, Illinois. The paper entitled,
“Course Embedded Assessment in a
Principles of Marketing Course,” will be
published in the conference proceedings.
Spring 2011
SMALL BUSINESS
DEVELOPMENT
CENTER
CEO
CLUB
Advice from Alumni
“I would recommend getting heavily
involved with as many extracurricular
activities and/or internships as possible.
These activities could range from joining
clubs such as American Marketing
Association to getting an internship in the
field you are pursuing. By taking an active
path in gaining business knowledge,
outside of class work, you will start to gain
experience that should help you really
understand what direction you want to
take your career as well as give you the
experience to land the role you are
looking for. Don‟t just do these activities
to do them, take time to think about what
you are getting out of them and how it‟s
transferrable to the „real world‟.”
Bryan Pierce, UWL Marketing Alum 2007
TEKsystems Account Manager
Madison, WI
bpierce@teksystems.com
“It's all just time and money, it flies by
anyway. Live your life, chase your
dreams and don't be afraid that you might
fall because with the skills of someone
with a college degree you will always land
on your feet and you just need to keep
walking. You have the power to control
so much more in your life as long as you
position yourself to do so. It took me until
I was entering my 6th year (yes, 6th) to
make decisions about my future and
within a month's time I decided to move
out West after graduation, try something
I've never done before and walk on the
edge. It was the best experience, gave
me the power to do what I wanted
and helped me realize how great both my
family and the La Crosse community is
and that this is where I wanted to settle
long term.”
STUDENT
ORGANIZATIONS
Do You Want a Career in
Global Business?
Globalization is exciting and filled with
tremendous career opportunities. Global
marketing, global management, trade
finance, and supply chain management
are several of the growing fields. To help
prepare business people within the 7
Rivers Region and upper Midwest, the
UW-La Crosse Small Business
Development Center (SBDC) is again
offering its Certified Global Business
Professional (CGBP) Series on May 9-12.
The CGBP also serves as a preparatory
course for the CGBP exam. Visit
www.uwlax.edu/sbdc for details.
The CGBP credential fosters global
business practices and is a nationally
recognized international business
credential. Four members of CBA faculty
have earned the credential: Barb Eide,
Accounting; Stephen Brokaw, Marketing;
Gail Gillis, Management, and Lise
Graham, Finance-Interim Associate
Dean.
Recently, the SBDC expanded its
recruiting territory beyond the 7 Rivers
Region to also invite business people
from companies within Minneapolis,
Madison, Milwaukee, Green Bay, and
Chicago. The SBDC is working hard to
communicate the importance of the
CGBP program to professionals looking
to expand their international trade
knowledge.
Dan Lee, UWL Marketing Alum 2002
Federated Insurance Marketing
Representative
Onalaska, WI
djlee@fedins.com
New Student Organization for
Entrepreneurs. The Collegiate
Entrepreneurs' Organization (CEO) is
being organized on campus. CEO's
mission is to inform, support and inspire
college students to be entrepreneurial
and seek opportunity through enterprise
creation.
This organization connects students with
their entrepreneurial peers to share and
gain new ideas and practical knowledge
to help advance their entrepreneurial
interests. If you are interested in this
organization, come to its next meeting March 8, 2011 at 8:30 p.m. in Room 105
Wimberly Hall. Additional information
may be obtained by contacting Jon
Holthaus at holthaus.jona@uwlax.edu.
AMERICAN
MARKETING
ASSOCIATION
The American Marketing Association
(AMA) provides students with the
opportunity to be part of an on-campus
group interested in current marketing
practices, gaining leadership experience
and applying classroom knowledge which
enhances members‟ marketing skills.
AMA also promotes networking between
students, faculty, alumni and business
professionals.
Spring 2011 is off to a great start. Events
we have planned for the semester include
the Alumni Panel, professional speakers,
and much, much more! Our organization
is also working on a promotional plan for
Complete Game Athletics. For more
information come to our meetings on
Wednesday nights at 5:30pm in
Cartwright RM. 259. It‟s never too late to
join!
If you are interested in joining and/or want
to learn more please email us at
amarketa@uwlax.edu.
9
CBA Newsletter
Spring 2011
junior class; top 10% of the senior class,
and top 20% of the MBA program.
BETA ALPHA PSI
Beta Alpha Psi (BAP) is a national honors
fraternity for financial information
professionals. Accountancy majors as
well as IS and Finance majors with
accountancy minors are welcome to join
BAP. Students are eligible to become
members after earning 60 credits,
obtaining at least a 3.0 GPA, and
completing Intermediate Accounting (ACC
321). BAP is an excellent opportunity to
meet people, network with professionals,
enhance your resume, learn more about
career opportunities, and get involved in
the community through a variety of
service projects. This year, members will
have the opportunity to attend the
regional convention in Indianapolis, IN
and the national convention in Denver,
CO.
Meetings are held Wednesday evenings
at 5:30 pm in 113 CWH. At the meetings,
students will have the opportunity to
interact with professionals and gain
knowledge about the business world for
their future endeavors. Look for BAP
signs. If you are interested in learning
more about our organization, please visit
our website at
www.uwlax.edu/BetaAlphaPsi.
We have a lot of great speakers and
activities planned for this semester. Come
check us out!
BETA GAMMA
SIGMA
Beta Gamma Sigma is the honor society
associated only with AACSB-International
accredited business programs. It is
nationally recognized as the business
education counterpart of liberal arts and
science education‟s Phi Beta Kappa.
Invitations to membership will be sent out
in late March. If you receive one, we
strongly encourage you to accept this
special acknowledgement of your
academic achievement.
Questions about Beta Gamma Sigma can
be referred to chapter president,
Professor Thomas Hench,
hench.thom@uwlax.edu.
FINANCIAL
MANAGEMENT
ASSOCIATION
BETTA GAMMA SIGMA
http://uwlmyorgs.collegiatelink.net/organiz
ation/financialmanagementassociation
DELTA SIGMA PI
Delta Sigma Pi (DSP) is a co-ed
professional business fraternity founded
in 1907 and has over 221,000 members
nationwide. UW-La Crosse is proud to
host one of the largest collegiate chapters
of Delta Sigma Pi in the nation. With 90
active members and 22 pledges this
semester, DSP provides a great way for
business majors to meet other individuals
in the business majors to meet other
individuals in the business area. It is also
an opportunity to better yourself
professionally, socially, and fraternally.
Being part of Delta Sigma Pi gives you an
opportunity to become an active force in
our academic community. Whether it's by
taking part in one of the many community
service projects, or listening to accredited
successful professional speakers, or even
dabbling in some of the outstanding social
events, DSP will not leave you short on
ways to become involved.
Delta Sigma Pi is not the typical fraternity
nor does it strive to be. What it is and
what it can be for you is an opportunity to
develop networking skills and improve
your professionalism. More than that, as
any member can attest to, are the things
that cannot be measured by pen and
paper, but the bonds and lifelong
friendships that can be formed and
provide memories that will last a lifetime.
To learn more about how to become a
member of Delta Sigma Pi, visit
www.uwlax.edu/dsp or contact Tiffnee
Robus at robus.tiff@uwlax.edu.
Beta Gamma Sigma is open to business
majors who rank in the top 7% of the
10
SOCIETY FOR
HUMAN RESOURCE
MANAGEMENT
http://www.uwlax.edu/shrm/
INFORMATION
SYSTEMS
ASSOCIATION
Under the supervision of Dr. Haried, the
Information Systems Association (ISA)
has planned a number of speaker
presentations and activities for the Spring
2010 semester. Speakers will be
discussing information systems (IS)
careers, internships, experiences, and
new developments in the IS field. Be on
the lookout for flyers describing our guest
speakers. ISA will also be participating in
the career fair at Federated Insurance
where a select number of ISA members
will visit and tour the facilities at
Federated Insurance in Owatonna, MN.
Information systems majors/minors and
all CBA students are strongly encouraged
to join and participate in ISA. Our
meetings are excellent opportunities for
networking as well as gaining first-hand
knowledge of real-world IS careers.
Contact Dr. Haried
haried.pete@uwlax.edu or the ISA
president Ian Roberts
roberts.ian2@uwlax.edu for more
information.
CBA Newsletter
STUDENT
ADVISORY
COUNCIL
Spring 2011
CBA ADMINISTRATION
Accountancy ............................................................................................... Dr. Barbara Eide
Economics ................................................................................................ Dr. Keith Sherony
Finance............................................................................................................. Dr. Rob Wolf
Information Systems .............................................................................. Dr. Kuang-Wei Wen
Management................................................................................................. Dr. Tom Hench
The College of Business AdministrationStudent Advisory Council (SAC) serves
as a communication link among students,
faculty, business organizations and the
Dean of the College of Business
Administration. SAC members are
representatives of the various
organizations, fraternities, and
departments within the CBA.
Marketing ........................................................................................... Dr. Gwen Achenreiner
Assistant to the Dean .................................................................................... Amelia Dittman
Associate Dean............................................................................................... Dr. Bruce May
Dean ....................................................................................................Dr. William Colclough
SAC undertakes projects for the College
of Business, such as Campus Close Ups.
The council also stays up to date on
relevant issues within the College such as
sustainability, and AACSB accreditation.
This year SAC is also responsible for
determining how to organize a Senior
Gift, as well as recommendations for the
future placement and building needs of
students in the CBA.
Members are the face of the students in
the CBA and attend professional and
social events throughout the academic
year. The organization gives back to the
community through one event each
semester. First semester SAC held their
annual All City Food Drive in collaboration
with The Hunger Task Force, Rotary
Lights, and Downtown Mainstreet, Inc.
This semester the group will be
participating in the Polar Plunge.
Students benefit from the membership
through expanding their education,
networking with professors,
administration, and business
professionals. Most importantly, they gain
important organizational and leadership
skills in the campus and local
communities.
SAC meetings are open to all business
majors and minors, CBA senators,
organizations, and faculty who would like
to make the CBA successful and one
cohesive unit. Our meetings are held on
Monday nights at 7:00 in Carl Wimberly
Hall room 113. For more information
about meetings and events, please email
carini.tedd@uwlax.edu.
11