CBA Newsletter Fall 2012 Published by Delta Sigma Pi In cooperation with the Dean’s Office & the Small Business Development Center Volume 30 No 1 Fall 2012 DEAN’S OFFICE 138 W. Carl Wimberly Hall Inside this issue: Dean’s Office 1 Mid-Semester is Friday October 19 Departmental Updates Accountancy Economics Finance Information Systems Management Marketing Small Business Development Center 2 3 4 6 7 8 10 Student Organizations CEO Club American Marketing Assoc. Beta Alpha Psi Beta Gamma Sigma Delta Sigma Pi Financial Management Assn. Society for Human Resource Management Information Systems Assn. Student Advisory Council 10 10 10 10 11 11 CBA Administration 12 11 11 11 Applications for admission to the Business Program are due. All business majors who will be eligible, and who are planning to start advanced (300-400 level) business courses in winter session or spring 2013, MUST APPLY for the program. Applications are available at the Dean’s Office. Late applications may not be accepted. Applicants who are completing some of the admission requirements during winter (Jterm) session, here or elsewhere, must also apply by this deadline. Not sure about the requirement? Check the CBA Advising website: www.uwlax.edu/ba/undergrad/advisin g/precore.htm All major and minor changes are due. Changes to students’ majors and minors are done only through the Dean’s Office. Changes will be accepted up until mid-semester to facilitate the registration process and assignment of advisors. No changes will be done after that date until registration is over in early December. Students planning to change to another college (Science and Health or Liberal Studies) must file a “change of program” form at the new college dean’s office. These are also due by mid-semester, and will not be processed after that date until registration is complete in early December. Program change forms are available at the CBA Dean’s Office. 1 Advisor/Advisee Assignments Faculty advisor assignment is noted in the WINGS Student Center. Students should check to confirm their assignment, particularly new transfer and reentry students, and those who’ve recently changed majors. Students are expected to visit with their advisors at least once a semester. Advising does not take place only at registration time. Students are encouraged to visit with faculty advisors at any time. Most faculty post office hours on their doors. If these hours are incompatible with a class schedule, students should talk with their advisors about arranging another time. Advising Information on the Web, etc. Check out the registration and course scheduling information for CBA students at our web site: www.uwlax.edu/ba/ Choose “Undergraduate Students” from the left-side menu. Click on “Advising” for basic information about registration advising, and scheduling business core requirements and majors. This information is helpful to review before meeting with your advisors. The departments also have information about their programs, careers, faculty, student organizations, etc. You can link to their websites from the CBA home page. Checksheets outlining all degree requirements (General Education, Business Core, all business majors and minors) are also available. Check the dispensers near room 226 in Wimberly Hall, or pick them up from the Dean’s Office in 138 Wimberly. Your Academic Advisement Report (AR) degree audit is always available to you and your faculty advisor in your WINGS Student Center. CBA Newsletter Fall 2012 Dean’s Office, in advance, if you want to transfer the course back to your program here. Repeating courses may be done only at UW-L. Registration for Spring 2013 Registration begins in mid-November. Some instructions for registering are sent to your email address by the Registrar’s Office in late October. Winter session registration will take place a couple days before Sem. II, 2012-13 registration begins. Registration advising will be available from faculty advisors, usually by appointment. Advisors should have sign up sheets for appointments at this time, or you’ll receive other information about appointments from them. Students should schedule appointments well in advance of their registration time and day. Students majoring in Accountancy and International Business are required to see their advisors before they may register, and some other CBA faculty may also restrict registration until an advising session has taken place. May 2013 Graduates Students planning to graduate are required to get a “credit check” with Ms. Dittman before registering for their final semester. Call 785-8090, or stop by the office, to schedule an appointment. Graduates must also file an "intent to graduate form" through the WINGS Student Center. It’s found under “other academics.” This should be done now, if you haven’t already done so. IS 220, BUS 205 and 230 Restricted Enrollment The CBA has restricted enrollment in IS 220, IS for Bus. Management; BUS 230, Bus. and Economic Research, and BUS 205, Legal and Ethical Environment of Business, to students officially declared as business majors. 3. Thinking about studying abroad next year? Check this website for all the information about the deadlines, various program opportunities, scholarships, etc. http://www.uwlax.edu/oie/sa The CBA strongly encourages this type of international experience, and there are opportunities for study anywhere from three-weeks to a full academic year…in English and non-English speaking areas of the world. Hoeschler Graduating Senior Award The prestigious Hoeschler Award is given each year to an outstanding CBA graduate from the academic year classes. Graduates from the 2012 August and December classes, as well as the May 2013 class, are invited to apply. Applications may be obtained from the Dean’s Office, 138 Wimberly Hall. They will be due by the first week in March 2013. The cash award is presented at the May commencement ceremony. The Hoeschler Award recognizes a business graduate who has demonstrated outstanding achievement in their undergraduate program, with emphasis given to those who have been involved as leaders in special projects, community and entrepreneurial endeavors, and organizations, and who have demonstrated a creative approach to identifying, planning and executing one or more projects. 2. ACCOUNTANCY DEPARTMENT Welcome: New Faculty This fall the department welcomes Dr. Steven Thornburg, Dr. Eddward Herron and Professor Julie Ancius. Dr. Thornburg received his Ph.D. from the University of Central Florida. He also has a master’s degree from UCF and a bachelor’s degree from the University of Alaska – Anchorage. This fall he is teaching Intermediate II and Principles of Managerial Accounting. His research interests include professional regulation and public affairs. Dr. Herron recently completed his Ph.D. at Oklahoma State University. He has two master’s degrees from Southern Illinois University and a bachelor’s degree from Florida Southern College. This fall he is teaching Principles of Financial Accounting. His research interests include auditing, fraud examination and financial institution supervision and regulation. Julie Ancius joins us after many years in the corporate world. Most recently, she was Director of Corporate Taxation for Reinhart Foodservice, LLC, La Crosse. She has a Master’s of Business Taxation from the University of Minnesota. Currently she is teaching Principles of Financial Accounting, but this spring she will be sharing her extensive tax experience by delivering a special topics course in tax (ACC 400). In addition to welcoming three new faculty, the department welcomes back Dr. Ken Winter after a year’s leave of absence to teach at the University of Wisconsin – Madison. Reminders 1. DEPARTMENTAL UPDATES Dropping a Class? The last day to drop a full-semester class is October 26. Drop forms may be obtained from the Dean’s Office; they require the instructor or student’s faculty advisor signature. Students may not drop courses after this date. Moves The Department of Accountancy office is now located in 415 CWH. The move necessitated the relocation of several faculty in Accountancy and Business Law. Faculty offices are located in 223 and 339 CWH, in addition to the 412 suite. Planning to complete a course at home over the winter session? If you’re thinking about completing a course somewhere other than UW-La Crosse, please note you must obtain permission from the 2 CBA Newsletter Course Scheduling Winter Intersession 2013 The Department of Accountancy plans to offer both ACC 221 (R. Rosacker) and ACC 222 (K. Lyons) online during the Winter Intersession 2013. Spring Semester 2013 Other than ACC 421, all required ACC courses will be offered. ACC 327 and ACC 430 are writing emphasis courses. ACC 350 – Income Tax Practicum (2 credit elective) will not be offered this spring. In its place the department will offer ACC 400 – Special Topics in Tax (3 credit elective). The course will run for the entire semester meeting on Monday and Wednesday afternoons. The course includes the instruction and practical application in areas of taxation affecting individuals and businesses, reinforcing some ACC 330 tax concepts, introducing several concepts covered in ACC 430, and introducing new tax topics. Prerequisite is either ACC 301 or ACC 330. BUS 205 and BUS 305 will be offered this spring. BUS 405 is currently being offered this fall and will not be offered in the spring. Advising and Registration All accountancy majors are required to meet with their advisors before registering online. Carefully review your Advisement Report before scheduling your advising appointment and registering. Additional information regarding advising will be forthcoming. Accountancy Tutors If you need assistance with your ACC 221 or ACC 222 class, tutors are available in 210 CWH. Hours are Monday evenings from 4:00 – 6:00 pm and Wednesday evenings from 7:00 – 9:00 pm. Faculty News Presentations/Research/Service Gardner, J., Eide, B., May, B., and May, D. (2012). Interpretations of SSTS No.1, Tax Return Positions. The Tax Adviser, 43(5), 318-325. Fall 2012 Lyons, K. and Eide, B. “I don’t understand why they don’t understand: An assessment tool to find and fill the potholes in accounting principles courses.” Paper presented at Conference on Teaching and Learning in Accounting. Washington, D.C. (August 2012). Maas, W., and Wolf, R. “Maximizing Investor Return and Wealth Using Asset Location Strategies.” Paper presented at 2012 Academy of Finance Conference. Chicago, IL (March 2012). Pande, V. and Maas, W. “The physicians who commit Medicare fraud.” Paper presented at 2012 Business and Health Administration Association Conference. Chicago, IL (March 2012). Rosacker, K., Rosacker, R., and Zuckweller, K. “Internal control implications of Cloud computing.” Paper to be presented at Decision Sciences Institute Annual Meeting. San Francisco, CA (November 2012). Rosacker, R. and Rosacker, K. "Financial Literacy Training for College Students – A Matched Pairs, Repeated Measures Analysis: Overall Effectiveness and the Potential Influences Associated with Demographics." Paper presented at Decision Sciences Institute - Western Regional Meeting. Big Island, HI (April 2012). Winter, K. Book review of “Wins, losses, and empty seats: How baseball outlasted the Great Depression” by David Surdam. Journal of Economic History, 72(1), 268269. Banquet The Thirtieth Annual Spring Banquet is scheduled for April 24, 2013 in the Cleary Center. All accountancy majors should plan to attend. Last year the Department of Accountancy awarded roughly $40,000 in scholarships at the banquet. Applications for scholarships will be due March 1, 2013. Click the Scholarship button at www.uwlax.edu/ba/acc/ for an application form. Attendance at the banquet is a condition of receiving a scholarship. 150-hour Curriculum and CPA Candidates Passing the CPA examination is part of the process to become a licensed CPA. Wisconsin and Minnesota require 150 college credits to sit for the examination. The department recommends that all students complete their 150-hour curriculum before starting employment in any jurisdiction. Students heading to other jurisdictions should verify where that jurisdiction is in the 150-hour process. Students planning to sit for the CPA exam prior to graduation now need to get their course registration verification form signed and sealed by the Registrar’s Office. Students can sit for the exam 60 days prior to graduation. ECONOMICS DEPARTMENT Welcome! The Economics Department would like to welcome two new faculty, Adam Hoffer and Sheida Teimouri. Both Adam and Sheida come to us by way of West Virginia University’s Economics PhD program. They join Nabamita Dutta to bring our tally of mountaineers to 3! Adam Hoffer has a wide scope, having taught multiple courses – Microeconomics, Macroeconomics, Intermediate Microeconomics, and Independent Study – in a variety of formats, teaching online and courses with from 20 students to 331 students. He is currently teaching ECO 320, The Economics of Sports. His research interests lie in political economy, experimental economics, sports economics, and economics education. Sheida is currently teaching ECO 305 Intermediate Macro – along with ECO 120. Her research interests include international macroeconomics and currency crisis in particular. Her research is quite timely given the currency challenges in the Euro countries and her native Iran. Class Scheduling Information Kastantin, J. “Barry Minkow securities fraud.” Paper presented at MBAA Annual Conference. Chicago, IL (March 2012). Both ECO 305 and 308, requirements in the Economics major will be offered. Kastantin, J. “Front Office Trading.” Case presented at Society for Case Research Workshop. Springfield, MO (July 2012). 3 CBA Newsletter Electives James Murray is teaching ECO 301: Money and Banking this spring semester. This course discussed the banking industry, the role of the Federal Reserve in the industry, and the role the Federal Reserve in changing the money supply and influencing interest rates in order to reach economic objectives. This course complements the Finance major curriculum quite well and can count for credit in that major. The class will be offered on Monday, Wednesday and Friday, 1:10-2:05. ECO 471 The Economics of Health Care The health care industry currently accounts for 18% of GDP and it is rising. President Obama helped usher in major changes to our health care system last year. What impact will these changes have on our country’s health including our long term fiscal health? ECO 471 is designed to provide an introduction to the economics of the heath care industry so students can understand the issues for themselves. Besides discussing the industry’s organization - the producers and the consumers – we will also spend a fair amount of time discussing the broader issues of the economics of public health using the tools of economics. For example: Do single mothers contribute to childhood obesity? Do parental consent laws for abortion lower rates of STIs? Do higher alcohol taxes decrease risky sexual behavior among teenagers? These are just some of the public health related questions economists have been asking in recent years. We will discuss and debate their research and findings. The class will be offered Tuesdays, and Thursdays 2:15 to 3:40 by Taggert Brooks. Dr. Hoffer will be teaching ECO 320: Sports Economics. Faculty News This past spring, Dr. Adam Hoffer published “The Political Economy of Tobacco Control Expenditures” (with Adam Pellillo) in Applied Economic Letters. He also completed a chapter, “When it Comes to Taxes in Tennessee, Focus on Comparative Advantage,” (with Joshua Hall) which will be published in the edited volume Freedom and Prosperity in Tennessee. During the summer, Dr. Hoffer co-authored “The Effects of Dedicating Tax Revenues,” (with George Crowley) as part of a working paper series for the Mercatus Center at George Mason University. Dr. Hoffer is currently working on several projects, including designing and Fall 2012 collecting data for an experimental study: “Economics of Choice and Conflict.” Recruitment for participation will begin this spring, with most of the study taking place in the summer. Financial Management next semester. Please welcome Dr. Colclough back to the department. Dr. Adam Hoffer has received a grant to start a discussion group in the spring. The weekly colloquia will gather to discuss economic issues such as the education system, drug policy, the minimum wage, and many other topics. There will be an informal meeting toward the end of the semester to provide more details; food will be provided. If you would like more information, please contact Dr. Hoffer at ahoffer@uwlax.edu. These scholarships were established by Dr. Andrew Temte, of Schweser Study Program, the international leader in preparation materials for the Chartered Financial Analyst (CFA) examinations. The CFA designation is recognized internationally by employers and clients as a sign of the highest ethical and professional competence. The scholarships cover expenses related to taking the CFA Level I exam, and are available only to students enrolled in Advanced Financial Analysis (FIN 447). Three scholarship winners receive goods and services valued at more than $2,200, including: a. A $250 reduction in their spring tuition bills. b. Prepayment of CFA program registration and examination fees ($1100). c. Schweser Study Notes and required readings ($949). Professor John Nunley is working with Rebecca Peot and Adam Pugh, both undergraduate students at UW-L, on a field experiment investigating the impact of race, gender and unemployment spells on employment opportunities. While the project is in its early stages, they be collecting data over the next academic year and expect to complete the project by summer/fall 2013. Omicron Delta Epsilon International Honors Society Want to be internationally recognized as an honors student in economics? The University of Wisconsin – La Crosse is home to its own chapter of Omicron Delta Epsilon (ODE) International Honors Society. You do not necessarily need to be an economics major or minor, but you must have completed at least 12 credits in economics and have demonstrated excellent academic performance. Membership benefits include recognition for your scholastic achievements in economics, eligibility for essay contests/awards, and a one year subscription to The American Economist. People interested in joining should contact Dr. James Murray, the club's faculty adviser, at jmurray@uwlax.edu. Temte Scholarships Applications are due October 26. For more information, please contact Dr. Thomas at nthomas@uwlax.edu. CFA Global Investment Research Challenge Through this competition, students receive real-world training in equity analysis. Business and finance students interact with investment professionals and top firms while getting real-world experience in equity analysis, sell-side research report writing, and presentation skills. Just to participate is an accomplishment that will enhance a student's resume. Please contact Dr. Van Dalsem (svandalsem@uwlax.edu) for more information. FINANCE DEPARTMENT Welcome! Dr. William Colclough, after more than twenty years in various administrative roles at UW-L, has stepped down as Dean of the College of Business Administration and rejoined the Finance Department. Following a brief sabbatical this fall, he will be teaching Management of Financial Institutions and Principles of 4 It Make$ Cents! is a financial literacy program that offers all UW-L students information, and promotes financial success. A number of activities are scheduled for this semester; including the Price is Right Game Night on November 15th. If you would like to participate in the program or would like information on financial literacy, please contact Dr. Shane Van Dalsem at svandalsem@uwlax.edu or visit the It CBA Newsletter Make$ Cents! website at http://www.uwlax.edu/itmakescents/index. htm. Class Scheduling Information January Term Principles of Financial Management (FIN 355) and Principles of Insurance (FIN 360) will be offered during Winter Session 2013. The courses will be offered online from January 7 through January 25. FIN 360 is a writing emphasis course and satisfies the Group II elective requirement for the Finance major. Please note that FIN 360 will not be taught in summer 2013, so this will be the only opportunity to take it outside the normal semester offerings. All course offerings are contingent on enrollments. For more information about these courses, contact Dr. Graham (lgraham@uwlax.edu) or stop by the Finance Department. Spring Term Electives A variety of finance elective courses will be offered during the Spring 2013 Semester. From Group I of the Finance major, students may enroll in Equity Valuation, Management of Financial Institutions, Multinational Financial Management, Advanced Financial Analysis, and Commercial Property/Liability Insurance. Equity Valuation (FIN 400), a new course, presents the financial analysis industry standard models for determining the value of equity securities. Emphasis is placed on calculation of cost of capital, equity value, and sensitivity analysis of results. Students will be required to create and present a sell-side analyst report. The prerequisites for the course are FIN 370 and FIN 380. Instructor permission will be required to enroll in this course; talk to Dr. Van Dalsem (svandalsem@uwlax.edu) if you would like more information. Advanced Financial Planning (FIN 407) covers a variety of personal financial planning topics such as retirement planning, educational planning, mutual fund investing, taxes, and estate planning. The course is a requirement for the Risk, Insurance and Financial Planning Concentration, but may be taken by any finance major with senior class standing. The prerequisites for this course are FIN 355 and senior standing, but FIN 207 and FIN 360 are useful. Contact Dr. Wolf (rwolf@uwlax.edu) for more information. Fall 2012 Management of Financial Institutions (FIN 410) provides students with an understanding of the operations and managerial decisions necessary for a banking institution to be successful in a variety of economic environments. The prerequisite for this course is completion of Money and Capital Markets (FIN 390). Dr. Colclough (wcolclough@uwlax.edu) teaches this timely course; please contact him for more information as necessary. Multinational Financial Management (FIN 440) is required for international business majors and minors; however, many students can benefit from learning about the application of basic business finance principles in an international context. The prerequisite for this course is FIN 355. Please contact Dr. Yang (hyang@uwlax.edu) for more information on Multinational Financial Management. Advanced Financial Analysis (FIN 447) offers students the opportunity for advanced study of topics related to (1) ethics and professional standards, (2) investment tools, (3) asset valuation, and (4) portfolio management. Students will learn how to effectively analyze financial statements, apply statistical models, and evaluate both international and derivative securities. Advanced Financial Analysis includes online instruction and learning resources provided by Schweser Study Program. Schweser, headquartered in La Crosse, is the international leader in CFA training. Completion of this course will also assist students in preparing for the Level I exam of the Chartered Financial Analyst (CFA) program. Enrollment in this course is open to undergraduate and graduate students, but only by consent of the department. Please talk with Drs. Thomas (nthomas@uwlax.edu) or Graham (lgraham@uwlax.edu) if you have any questions. Commercial Property/Liability Insurance and Risk Management (FIN 362) will be offered this spring. The insurance course is returning as a regular offering due to increasing student demand for the Risk, Insurance and Financial Planning concentration. The course covers risk management and insurance for businesses. For more information on FIN 362, please contact Dr. Tippins (stippins@uwlax.edu). The prerequisites for this course are FIN 355 and FIN 360. The department will offer several sections of Personal Finance (FIN 207) in the spring. This course is a survey of personal financial topics including: budgeting, investing, and retirement planning. Guest speakers will include 5 local experts in financial planning, insurance, and other related professions. The course is open to all colleges with no prerequisites. Please contact Professors Tempski (dtempski@uwlax.edu) or Brye (cbrye2@uwlax.edu) with questions about the course. Summer School Offerings The Department of Finance plans to offer Personal Finance (FIN 207, online), Principles of Financial Management (FIN 355, online) and either Principles of Investments (FIN 380), or Money and Capital Markets (FIN 390) during the summer session. Please consult with your advisor during scheduled advising times for advice and more information on the availability of these courses. Faculty and Staff Notes Dr. Van Dalsem published "Non-Profit Capital Structure Choice: The Importance of Autonomy and the Cost of Capital" in the Journal of Business and Economic Perspectives, Vol. 38, No. 2. Dr. Wolf presented two papers at the 2012 Academy of Financial Services annual meeting: “An Assessment of the Risk and Return on Residential Real Estate” (co-authored with Dr. Yang) and “Comparing Apples to Oranges: Lessons from Corporate Finance for Analyzing Mortgage Payments and Rent.” Dr. Tippins is the President of the Board of Directors at the Viroqua Food Cooperative and serves on the NeighborWorks Insurance Alliance Board. Dr. Tippins is also the advisor for Financial Management Association (FMA) Student Chapter and the UW-L La Crosse Club. Dr. Wolf serves as a community member on the Asset-Liability Committee for Marine Credit Union. He also serves on the UW System Tax Sheltered Annuity Investment Committee, is a member of the UW-L Ad Hoc Branding Committee, and the Faculty Advisor for Intervarsity Christian Fellowship. Dr. Colclough is the Chair of the Community Credit Union board of directors. He is also a member of the boards of the La Crosse Area Development Corp. and Junior Achievement of the Coulee Region. Dr. Graham is a member of the Select Committee on Internationalization at UWL. She also is the advisor for Delta Sigma Pi Professional Business Fraternity. CBA Newsletter Professor Tempski serves as the advisor for the College Republicans. Professor Brye is the Treasurer of the Viroqua Food Cooperative and serves on the advisory board for Wisconsin Mutual Insurance Company. Advising and Registration Advisement Reports are available to finance majors on WINGS. Additionally, you will receive an email from the Finance Department including pertinent advising and course scheduling information prior to registration. Tutors & Other Assistance If you need a little help to understand your latest finance assignment or lecture, we urge you to visit our tutor, Patrick Schmidt, located in 406E Wimberly Hall. He is available M W 10:00 – 11:30 and T H 2:30 – 3:30. Administrative assistance can be obtained from our Academic Department Associate, Ms. Maureen Spencer, whose office is located at 404A Wimberly Hall. INFORMATION SYSTEMS DEPARTMENT New Faculty The Information Systems (IS) Department had faced a foreseeable faculty shortage late last spring due to the drastically increased student demand for the IS 220 course and Dr. Yang’s upcoming sabbatical leave in spring 2013. The CBA was supportive of using a visiting assistant professor position to solve this problem. Consequently, Dr. Yan (Sophie) Chen was hired to fill this temporary position in June. Dr. Chen holds a Ph.D. degree in management information systems from UW-Milwaukee (May 2012) and a masters degree in political economics as well as a bachelor degree in computer information systems from China. She also had ten years of IS teaching experience prior to joining her Ph.D. program. Dr. Chen’s research expertise is in the areas of information security management and e-business value of small and medium businesses; she has several papers published, accepted, or under review by top IS journals in these areas. We welcome Dr. Chen to the IS Department and look forward to the potential synergy in Fall 2012 teaching and research she could bring to the department. Spring Course Offerings Two sections of IS 310 will be offered by Dr. Dai and two sections of IS 300 will be taught by Dr. Wen. New IS minor students need to take these courses right away as they are the prerequisites for other follow-up courses of the program. A plan to offer one section of IS 300 each semester is under consideration by the department. Once implemented, this offer pattern will provide scheduling flexibility to the IS majors and minors in the future. At least seven lecture sections of IS 220 will be offered by Mr. Annino, Dr. Chen, Dr. Dai, and Dr. Haried. Opening of the eighth section is possible, depending on the actual demand during pre-registration. For the MBA program, Dr. Haried will offer the BUS 755 course for the first time, on Tuesday nights. Short Session Offerings Due to the difficulty in delivering a heavy, 4-credit course in only 3 weeks, the department has decided to not offer the IS 220 course in the coming intersession. However, offering one section of this course online next summer is possible, as we successfully did last summer. International Programs Our joint MBA program with the National Kaohsiung University of Applied Sciences (NKUAS) in Taiwan has been active, producing three new graduate students this fall semester. However, the joint program with the Kaohsiung First University of Science and Technology (NKFUST) has gone dormant. To reenergize this program and to strengthen the NKUAS program, Dean May has charged Dr. Wen and our new MBA Director, Ms. Skobic, to visit the two Taiwanese partner institutions at the end of October. This CBA delegation will conduct on-site promotion of the joint programs to Taiwanese students, and start a dialog on a new joint program with another university in Taipei. While we are happy to see the current success of these international programs, sustaining the success in the future will necessitate continuing program maintenance and student recruitment efforts. 6 New Program Initiative The UW consortium online program in healthcare information management and technology (HIMT) was launched this fall semester as planned. For this new program, Dr. Yang is teaching IS 321/HIMT 320 (Survey of Information Technology in Healthcare) this semester, and Dr. Wen is scheduled to offer IS 340/HIMT 340 (Ethics, Security Management, and Compliance) next spring. The IS faculty will gain valuable and relevant experience in teaching the six health-related HIMT as the on-site version of these will form the core coursework for future IS programs. The new program initiative in offering a minor in health information systems management (HISM) has been underway. The minor program intends to target students who are interested in building a career in healthcare related areas. The main objective of this program is to enhance health information systems knowledge and information management ability of future healthcare and allied health professionals. With this minor degree graduates will be more competitive in finding healthcare related jobs and be ready to help improve the efficiency and quality of healthcare in the U.S. In order to know UW-L students’ interest in the program, the Department administered a campus-wide online survey during the week of 9/26 - 10/7, 2012. The data from 869 completed questionnaires show overwhelming student interest in and potential demand for the proposed minor program. While near 70% of respondents think the program area is very important, 310 students from 48 different majors, including 85 CBA students from six majors, have expressed significant interest in taking the minor. This survey result strongly supports the HISM program proposal as it is moving through the campus approval procedure. The offering of the program will be the culmination of the IS department’s multiyear faculty capacity building in the health information management area. The program not only is one of the top priorities in the CBA’s strategic plan, its coursework will also support the health management program that is under development. Updates on the status of this program will be released in the next CBA Newsletter. CBA Newsletter Fall 2012 develop an online version of the IS 220 course in spring 2012; the new course was offered this past summer. Faculty Development In addition to continuing their effort in developing courses for the HIMT program, the IS faculty have endeavored to actively engage in the field of health information management through the following activities since February 2012: 1. Drs. Dai and Yang attended the 2012 Health Information Management Systems Society (HIMSS) conference in Las Vegas in February. The IS department received a block grant from the CBA to support faculty capacity building activities in health information management area in the summer of 2012. Faculty Research Output 2. Dr. Wen was invited to deliver a key note speech to the 7th International Symposium on Healthcare Information Management in Taiwan in April, 2012. Refereed Journals Chen, Y., Ramamurthy, K. and Wen, K.W. (2012) “Organization’s Information Security Policy Compliance: Stick or Carrot Approach?” Journal of Management Information Systems, Accepted (July 2012) and Forthcoming. 3. All IS faculty have joined the American Health Information Management Association (AHIMA) and the Association of University Professors in Health Administration (AUPHA). Dai, H., Wen, K.W., Singh, R., Iyer, L. (2012) “An Integrative Framework of Consumer’s Privacy Concerns and Willingness to Use Mobile Commerce,” International Journal of Electronic Business (IJEB), 10(1), 79-100. All ranked IS faculty have attended the 2012 AUPHA conference in Minneapolis at the end of May. Haried, P. and Claybaugh, C. (2012). “Understanding Business Strategy and Information Systems Offshoring Alignment: A Conceptual Framework,” Journal of Business and Behavioral Sciences, 24(2), 55-64. 4. 5. In summer 2012, all IS faculty have completed one or more AHIMA online courses with credit certificates in relevant subject areas defined by the Department. Other faculty development accomplishments include Mr. Annino’s attendance at the 2012 UW Faculty College. Mr Annino was selected by the Office of Professional and Instructional Development for UW Systems and the UW-L CATL to join this event, which is a three-day workshop that brings together instructors from all the UW campuses for intensive exploration of teaching, learning and curricular issues. Grants Drs. Dai, Haried, and Yang received the 2012 CBA Summer Faculty Research grants. Dr. Yang received a CBA course development grant to develop a course in data mining and knowledge management in summer 2012. Mr. Annino received an online course development grant to Haried, P. and Huang, C.L. (2012). “Managing International Information Technology Project Relationships: An Agency Theory Perspective,” International Journal of Information Technology Project Management, Accepted (July 2012) and Forthcoming. Yang, K.H., Lee, S.G., Kim, J.K. (2012) "Do Chasms Exist between Developing, Newly Developed, and Developed Countries When It Comes to Adopting ICT Technology?: In the Case of South Korea and Thailand," International journal of Asian Business and Information Management, 3(2), 36-51, April-June. Conference Proceedings Abbasi, A., Zahedi, M., and Chen, Y. (2012) “Impact of Anti-Phishing Tool Performance on Attack Success Rates,” Proceedings of 2012 International Conference on Intelligence and Security Informatics, Washington, D.C. Haried, P., Dai, H. (2012) “Application of Ethical Perspectives to Electronic Health Records Adoption,” ISOneWorld 2012 Conference, Las Vegas, NV. 7 Wen, K.W., Peng, K.F., and Fu, J.R. (2012) “Relationship Bonding in Garment Retailing: The Moderating Role of Channel Type,” Proceedings of the 2012 Western Decision Sciences Annual Conference, Kona, Hawaii, April 3-7, 661666. Book Chapters Haried, P. (2012). “Managing Client and Vendor Stakeholders in Information Systems Project Offshoring,” in Perspectives and Techniques for Improving Information Technology Project Management, Accepted and Forthcoming. MANAGEMENT DEPARTMENT Fond Farewell and Joyous Welcomes The whole department bids a fond farewell to Professor Leticia Pena as she sets out on this next stage of her life. Her inspired and energized teaching will be missed as we all wish her the very, very best in her retirement. Please do not be a stranger, Leticia, and come visit us often. Even as we adjust to Leticia’s retirement, the department was extremely lucky in its three most recent hires: Christa Kiersch, Henry Petersen and Allan Macpherson. As noted in last spring’s newsletter, Christa comes to us with an interest and focus in organization behavior, leadership and human resource management . . . with, if memory serves, a “touch of Yoga,” too. Trust me on this. Also, adding his own special contributions to the mix, Henry represents that rare combination of business management experience, electrical engineering, and cellular-molecular biology . . . along with a large dash of sustainability thrown in, too. Yup, they just don’t often make ‘em like this anymore! And finally, Allan brings to the department not only twenty years of practical management experience in the Royal Air Force, but also an additional ten years of truly stellar achievements as an academic in the UK, focused primarily on management and organizational CBA Newsletter behavior. As a further aside, it should also be noted that Allan shows particular promise in helping the department rebuild its otherwise moribund departmental golf squad, which had gone dormant since Tom Kuffel’s retirement two-and-a-half years ago. Well, actually, Tom was the departmental golf squad! So, there you are. Anyway, all good natured kidding aside, it is great to welcome Christa, Henry and Allan to the CBA. We are so glad to have them on board and we look forward to all of you getting to know them much better in the days and years ahead. Special Opportunities for Students For the second summer in a row, Nicole Gullekson, with the additional help this time of Kristy McManus in Marketing, led a contingent of 11 students to Bratislava, Slovakia, as part of the Global Consulting Program. After taking the required culture and language course in preparation for this trip, the students headed to Slovakia to work in intercultural teams on small consulting projects with local students from the Economics University of Bratislava. Their projects included work with Dell, Google Slovenkso, Slovnaft, the U.S. Embassy, Euracity, the Ministry of Transport, and more. This program likely will be offered again in the summer of 2013 or 2014. Future Course Offerings J-Term offerings: Dr. Ross will be offering MGT 303-Principles of LaborManagement Relations and Dr. Stapleton will be offering MGT 393-Production and Operations Management. Spring Electives: Dr. Ying will be offering an elective on Ethics & Values at Work; Dr. Stapleton, an elective on Green Operations; Ms. Gillis, MGT 395Management Science I; Dr. Macpherson, MGT 483-Corporate Training; and Dr. Ross, MGT 486-Human Resources: Current Topics. Faculty/Staff Publications/Research Awards/Scholarship Dr. Ross was a co-author with R. Slovensky on the article, “Should Human Resource Managers Use Social Media to Screen Job Applicants? Managerial and Legal Issues in the USA. Info, 2012. Vol. 14 (1), 55-69. Fall 2012 Dr. Ross also co-authored a book chapter with D. E. Conlon, “The Effects of Perceived (In) Justice on Cooperation: Implications for Negotiators as ‘JusticeEnhancing in Communicators’ in an Era of Social Networking.” In D. Shapiro and B. Goldman (Eds.) Psychology of Negotiations in the 21st Century Workplace (pp. 17-44). New York, NY: Psychology Press/Routledge. MARKETING DEPARTMENT Faculty News Welcome New Faculty The Marketing Department is pleased to welcome two new faculty members, Dr. Elizabeth Crosby and Ms. Barbara Larsen, to our department. Dr. Beth Crosby joins us from the University of Illinois, Urbana, where she completed her Ph.D. in Marketing. Along with previous teaching experience, she has interned for the European Institute; Senator Olympia Snow; and served as a Corporate Legal Assistant . Beth's research focuses on relationships between sociological stressors and consumption. Her work has been published in the American Journal of Business Education and is currently under review by the Journal of Marketing. Along with teaching International Marketing (MKT 341) and International Marketing Strategies (MKT 445), Beth has participated in cultural immersion programs in China and Brazil. Ms. Barbara Larsen has her Master's in Training and Development from UWStout and a Bachelor's Degree in Business Administration/Organiz ation Management from Viterbo University. Barb has over 15 years of experience in the corporate utility environment working for companies such as Northern States Power and Enpower Services in marketing, sales, customer service and training. She also has ten years of experience in educational environments, working with Continuing Education programs, Career Services and teaching Management and Marketing classes for Western Technical College and Winona State University. Barb is very active in the La Crosse community and 8 has provided training for nonprofit, corporate, and healthcare organizations. She is currently teaching Principles of Marketing, Introduction to Business, and, in spring, will also teach Organizational Behavior. Resigned The Marketing Department said good-bye last spring to Mr. Kunal Sethi who took a position with University of Minnesota, Duluth. We wish him the best in his new position. Congratulations Mayor Joe! Last April, Joe Chilsen was elected Mayor of Onalaska. So, along with teaching Marketing Principles classes parttime, 3 days a week, this year, he is applying what he knows, and teaches, to his (second) job as Mayor of Onalaska. Good luck Joe! Sales Competitions – We’ve got a Title to Hold Marketing students will be competing in at least two sales competitions. The first one, coming up in November, is hosted by UW-Eau Claire and three UW-L students will be selected, based on a local competition, to represent UW-L and compete against students from 16 other schools. Congratulations to Lindsey Braatz, Brian Chin, Andy Collins, Amber Fochs, Hannah Olevson and Andy Truax for making it into the final round of the UW-L local competition. Monica Bohl, who graduated last spring, took first place in the Eau Claire competition last year so these students have a title to hold. Two students will be selected to travel to Kennesaw, Georgia, to compete in the National Sales Competition in March. Along with gaining sales experience and poise, students participating in these competitions have the opportunity to attend multiple career fairs and professional networking events with sales employers. Students will be coached by Susan Whitewater. Marketing Students invited to Tailgate with Professors Marketing students are invited to tailgate with the faculty before the UW-L Eagles take on UW-Stout on October 20th. The tailgate will start at 10:30 a.m. and kick-off is at 1:00 CBA Newsletter p.m. We have four current marketing majors: Tyler Argall, Brett Benson, Kevin Schams, Jacob Welch; and one Marketing alum and current MBA student, Jack Leahy, on the UW-L football team. Come out and cheer them on! Marketing Professors Travel Internationally Over Summer Months Dr. Kristy McManus and Dr. Nicole Gullekson took a group of 11 UW-L students to Bratislava, Slovakia for two and a half weeks through Ohio University's Global Consulting Program. Here, the students were partnered with Slovak students from the University of Economics in Bratislava. The students were then grouped into teams of 35 students who worked with international companies such as Dell, Google, VUB Banka, and Slovnaft. The students were charged with various tasks and given two weeks to complete their projects and report back their final presentations to the clients. Dr. Ryan White attended the 2012 Industrial Conference on Data Mining, sponsored by the Institute of Computer Vision and Applied Computer Sciences, in Berlin, Germany, in July. Exposure to data mining is very helpful in understanding the emerging importance of understanding relationships within the "big data" as a marketing research area. In August, Ryan attended the "Introduction to Structural Equation Modeling Using Mplus" at Universiteit Utrecht, Netherlands. Ryan has found the instruction in structural equation modeling using Mplus to be helpful in analyzing multi-level and longitudinal data sets. Marketing Professor becomes Global Business Professional Certified (CGBP) Ryan White attended a Global Business Professional Training Seminar, offered by the UW-L SBDC. He also sat for, and Fall 2012 passed, the certification test, becoming the second faculty member in the department to earn the Certified Global Business Professional Certification (CGBP). The first was Steve Brokaw. Congratulations, Ryan! Office Changes The Marketing main office received a face lift over the summer months. Over a few short months, the main office was gutted, had asbestos removed, was reconfigured, and brought up-to-date with new carpet, fresh paint, and new furniture. It looks amazing. The department is also very pleased to welcome Mrs. Sue Hengel as the Academic Department Associate for the Marketing Department. Sue has been with UW-L for 11 years and most recently comes to us from the English Department. Sue has a Bachelor's Degree in Education, with a minor in Mathematics. While Sue has only been with us about four months, we’re not sure how we got along without her. If you have not been up to the Marketing Department office (CWH 316A) yet this year, stop by, meet Sue and check out the new office arrangement. Office Moves Department Chair, Dr. Gwen Achenreiner moved from her old office (formerly 318C) into the main office area (316C). Dr. James Finch moved into a new office on the other side of the building (339K) to free up space for new faculty in the Marketing suite. And, while only one or two doors away, Drs. Maggie McDermott (316F); Kristy McManus (316H) and Ryan White (316J) also played the “musical offices” game this summer. Future Course Offerings MKT 309, Principles of Marketing, will be offered on-line by Dr. McManus, J-term, 2013. MKT 444, Sports Marketing, will be offered by Dr. White, spring semester, 2013. Faculty Scholarship & Professional Development Publications Lydia Zinkhan, Kristy McManus, and George Zinkhan, “Specialty License Plate Messages: Government Speech, Private Speech, or a Mixture of 9 Both?” Journal of Legal Issues and Cases in Business, Volume 1, April, 2012. S. Joseph-Matthews, C.M. Voorhees, and Ryan White, "The Effects of Service on Multichannel Retailers' Brand Equity," Journal of Services Marketing, Volume 27, 2013. Maggie McDermott, "Teaching Critical Thinking to Undergraduates Using a Client-Based Project," Ethics and Critical Thinking Journal, Volume 3, 2012. Maggie McDermott and Steve Tippins, "Sustainability in the Undergraduate Business School Curriculum," Insights to a Changing World Journal, Volume 1, 2012. Conference Paper Presentations McManus, Kristy and Alan C. Bernstein, “Instrumental and Terminal Materialism and the Good Life: Print Ad Images in the U.S. and India,” 2012 Academy of Marketing Sciences Conference, Orlando, FL, November 2012. Ryan White, Clay Voorhees and Roger Calantone, "The Social Influence of the Manager on Customer Contact Employee Behavior: A Structured Abstract," 2012 Academy of Marketing Sciences World Marketing Congress, Atlanta, GA, August 2012. Ryan White, Roger Calantone, and Clay Voorhees, "The Effect of Formal and Informal marketing Controls on Customer Contact Employee Performance," 2012 AMA Summer Marketing Educator's Conference, Chicago, IL, August 2012. Beth Crosby, "Exploring African-American Women's Lived Experiences with Stigma, Identity and Consumption," Association for Consumer Research, Vancouver, British Columbia, October 2012. Professional Development Susan Whitewater networked with sales educators from around the country at the Sales Educators' Academy, co-hosted by Florida State University and Rollins College, in Orlando, Florida, in May, 2012. Gwen Achenreiner, Barb Larsen, Maggie Mc Dermott, Kristy Mc Manus, Ryan White and Susan Whitewater attended the Marketing Management Association Fall Educators Conference in Minneapolis in September. Achenreiner and White served as panelists for sessions discussing faculty mentoring; McManus served as a panelist for a session on International Study Programs; and Whitewater served as a panelist for a session on transitioning from industry to academia. CBA Newsletter SMALL BUSINESS DEVELOPMENT CENTER Fall 2012 STUDENT ORGANIZATIONS CEO CLUB Thinking About Starting or Expanding Your Own Business? For persons who are interested in starting, expanding or accelerating the growth of a business, the UW-La Crosse Small Business Development Center (SBDC) will help you plan for profit! The SBDC provides free counseling to assist business owners seeking to start or expand their businesses. Each year, the SBDC offers the Entrepreneurial Training Program (ETP), an invaluable training program for those thinking of starting or expanding a business. The program is tailored to help the business owner prepare a comprehensive business plan while focusing on topics such as market analysis, operational needs, accounting, and the necessary functions of management. Thirteen business owners from various markets recently completed the program. The ETP program is conducted by Joe Chilsen, a member of UW-La Crosse’s marketing department. Joe has owned and operated several businesses over the past 30 years and therefore has an extensive business background. He has also counseled hundreds of clients ranging from sole proprietorships to Fortune 500 companies. In addition to Joe , participants receive practical and tactical advice from eight other business professionals. The next ETP program will be offered in the spring of 2013. For free business counseling assistance or to learn more about the SBDC's various training programs, please contact the SBDC at 608-785-8782 or visit the SBDC website www.uwlax.edu/sbdc. The Collegiate Entrepreneur Organization (CEO) plans to meet November 14 in RM 213 Wimberly. CEO is the premier entrepreneurship network with chapters on over 240 university campuses across North America. With a diverse global network, CEO informs, supports and inspires college students to be entrepreneurial and seek opportunity through enterprise creation. At the first meeting, Jon Holthaus, the founder of the UW-La Crosse CEO club and a recent UW-L graduate, will offer a perspective of the transition from student to work, while pursuing one's entrepreneurial interests. If you are interested in joining or learning more about CEO, please come to the meeting in November. Contact one of its faculty advisers, Anne Hlavacka at ahlavacka@uwlax.edu or Joe Chilsen at jchilsen@uwlax.edu for further details. AMERICAN MARKETING ASSOCIATION The American Marketing Association (AMA) provides students with the opportunity to gain first hand knowledge and experience in the field of Marketing. Through yearlong projects, professional speakers, and community events, AMA students are constantly given opportunities to learn about the different facets of marketing and also give back to their community. AMA is working on three projects to submit at the national AMA conference in March 2013. As a part of these projects, we are helping to raise awareness for Donate Life. Look for these events throughout and year and please participate! 10 We meet every Wednesday at 7 pm in Centennial Hall Rm 2014. If you have any questions or concerns, feel free to contact us at amarketa@uwlax.edu. Please check out our MyOrgs page for pictures of events and the first issue of our newly redesigned newsletter The Marketeer. BETA ALPHA PSI Beta Alpha Psi (BAP) is a national honors fraternity for financial information professionals. Accountancy majors as well as IS and Finance majors with an accountancy minor, are welcome to join BAP. Students are eligible to become members after earning 60 credits, obtaining at least a 3.0 GPA, and completing Intermediate Accounting (ACC 321). BAP is an excellent opportunity to meet people, network with professionals, enhance your resume, learn more about career opportunities, and get involved in the community through a variety of service projects. Meetings are held Wednesday evenings at 5:30 p.m. in 1403 Centennial Hall. At the meetings, students will have the opportunity to interact with professionals and gain knowledge about the business world for their future endeavors. For information on upcoming meetings, look for BAP signs. If you are interested in learning more about our organization, please visit our website at https://www.sites.google.com/a/uwlax.edu /betaalphapsi/. We have a lot of great speakers and activities planned for this semester. Come check us out! BETA GAMMA SIGMA In recognition of their outstanding scholastic records, the following students were elected to membership in the UWLa Crosse chapter of Beta Gamma Sigma in May 2012. CBA Newsletter Jenna Brekke Michael Felix Nathan Ferrier Zachary Fiene Jessica Jaeger Jennifer Kippley Kalvin Krueger Casey Kulinski Sarah Moeschl Mai Nguyen Fall 2012 Van Anh Nguyen Sarah Odden Tayler Pfeifer Jason Porter Adam Pugh Jiheh Ritterling Nicholas Schock Ehren Stellrecht Da Bin Won Evan Zachmann The induction ceremony was held on May 4 and featured a keynote address from Dr. William Colclough, Dean of the College of Business Administration. Beta Gamma Sigma is the international honor society for students in business programs at schools accredited by AACSB-International. Students must be in the top 10% of their senior class, top 7% of second semester junior class, and top 20% of masters class to be invited to membership. activities, networking with other business majors and professionals, or becoming a part of something significant and meaningful, DSP is just the organization for you! By becoming a member of Delta Sigma Pi, you will learn valuable lessons and make long-lasting friendships that will provide you with great memories and meaningful experiences that will serve you well into the future. As the current members in DSP will agree, joining Delta Sigma Pi is one decision in your college career that you will not regret! To learn more about DSP and how to become a member, visit www.uwlax.edu/dsp. FINANCIAL MANAGEMENT ASSOCIATION BETTA GAMMA SIGMA Dr. Thomas Hench is the faculty advisor and President of the UW-L chapter. Inquiries may be directed to him at thench@uwlax.edu. DELTA SIGMA PI Delta Sigma Pi (DSP) is a co-ed professional business fraternity organized to foster the study of business in universities and the association of students for their mutual advancement by research and practice. DSP is one of the largest professional business fraternities, having more than 300 collegiate and alumni chapters and over 235,000 members nationwide. The Eta Rho chapter here at UW-L is one of the largest collegiate chapters within DSP with 85 active members and 27 pledges this semester. Delta Sigma Pi is a perfect opportunity for business majors to get involved in the campus community, make new friends, and advance both personally and professionally. Each semester, DSP performs community service projects such as Adopt-AHighway, and Relay for Life; fundraising efforts such as brat barns; and professional activities such as lecturers, and Prep For Success. Whether you are interested in participating in these This year the Financial Management Association, FMA, is highlighting the importance of helping members stand out as a cut above the rest. This will be achieved by emphasizing the three goals of bridging the gap between academic and professional worlds, learning from the experience of fellow classmates, and paying forward. To bridge the gap between academic and professional worlds we will host panels of guest speakers in order to facilitate a greater discussion between our professional guests and club members. Also, we are beginning to work on forming individual mentor/mentee relationships with club members and local financial professionals. Secondly, one of the greatest assets FMA and any other student organization possess is its members. To further tap into this resource FMA will establish a committee, composed of general members, with the purpose of encouraging club involvement and club internetworking. would like to join us in our strive to be a cut above the rest please contact Jacob Mack at Mack.Jaco@uwlax.edu. SOCIETY FOR HUMAN RESOURCE MANAGEMENT See website: http://www.uwlax.edu/shrm/ INFORMATION SYSTEMS ASSOCIATION Under the supervision of Dr. Haried, the Information Systems Association (ISA) has planned a number of speaker presentations and activities for the Fall 2012 semester. Speakers will be discussing information systems (IS) careers, internships, experiences, and new developments in the information systems (IS) field. Be on the lookout for flyers describing our upcoming guest speakers. IS majors/minors and all CBA students are strongly encouraged to join and participate in ISA. Our meetings are excellent opportunities for networking as well as gaining first-hand knowledge of the IS field and its critical impact on business. Contact Dr. Haried @ pharied@uwlax.edu or the ISA president Kalvin Krueger @ krueger.kalv@uwlax.edu for more information. STUDENT ADVISORY COUNCIL Lastly, FMA will “pay forward” by promoting ethics and community involvement through volunteer activities in the community, and maintaining a high level of professional and moral conduct. We look forward to a great and productive semester and we hope to see you at club events. If you have any questions or 11 The Student Advisory Council (SAC) for the College of Business Administration is a student run organization on campus CBA Newsletter that actively works with the CBA Dean’s Office. Members of SAC develop professional skills, network with faculty, staff, and local businesses. SAC also has great leadership opportunities to help students gain experience and to become more active on-campus. This semester we will be holding a food drive (November 9th), helping the assurance of learning committee, Campus Close-Ups, and holding a workshop at the Salvation Army. We meet every Monday at 7:15 p.m. in 105 CWH, feel free to stop by anytime. If you have any questions, or would like more information please contact Emily Rainey at rainey.emil@uwlax.edu. . Fall 2012 CBA ADMINISTRATION Accountancy............................................................................................... Dr. Barbara Eide Economics....................................................................................................... Dr. TJ Brooks Finance ....................................................................................................... Dr. Lise Graham Information Systems .............................................................................. Dr. Kuang-Wei Wen Management ................................................................................................. Dr. Tom Hench Marketing ........................................................................................... Dr. Gwen Achenreiner Small Business Development Center............................................... Anne Hlavacka, Director MBA and International Programs ................................................................... Martina Skobic Assistant to the Dean .................................................................................... Amelia Dittman Interim Associate Dean ........................................................................... Dr. Glenn Knowles Dean .............................................................................................................. Dr. Bruce May 12