Inside this issue: Mid-Semester is Friday March 15

CBA Newsletter
Spring 2013
Published by
Delta Sigma Pi
In cooperation with
the Dean’s Office &
the Small Business
Development Center
Volume 30 No 2
Spring 2013
138 W. Carl Wimberly
Inside this issue:
Dean’s Office
Mid-Semester is Friday
March 15
Departmental Updates
Information Systems
Small Business
Development Center
Student Organizations
CEO Club
American Marketing Assoc.
Beta Alpha Psi
Beta Gamma Sigma
Delta Sigma Pi
Financial Management Assn.
Society for Human Resource
Information Systems Assn.
Student Advisory Council
CBA Administration
Applications for admission to the
Business Program are due. All
business majors who will be eligible,
and who are planning to start
advanced (300-400 level) business
courses in summer or fall 2013,
MUST APPLY for the program.
Applications are available at the
Dean’s Office. Late applications
may not be accepted. Applicants
who are completing some of the
admission requirements during
summer session, here or
elsewhere, must also apply by this
deadline. Not sure about the
requirements? Check the CBA
advising website:
All major and minor changes are
due. Changes to students’ majors
and minors are done only through the
Dean’s Office. Changes will be
accepted up until mid-semester to
facilitate the registration process and
assignment of advisors. No changes
will be made after that date until
registration is over in early May.
Students planning to change to
another college (Science and
Health or Liberal Studies) must file a
“change of program” form at the new
college dean’s office. These are also
due by mid-semester, and will not be
processed after that date until
registration is complete in early May.
Program change forms are available
at the CBA Dean’s Office.
Faculty advisor assignment is noted in the
WINGS Student Center. Students should
check to confirm their assignment,
particularly new transfer and reentry
students, and those who’ve recently
changed majors. Students are expected
to visit with their advisors at least once a
Advising does not take place only at
registration time. Students are
encouraged to visit with faculty advisors
at any time. Most faculty post office
hours on their doors. If these hours are
incompatible with a class schedule,
students should talk with their advisors
about arranging another time.
Advising Information on the
Web, etc.
Check out the registration and course
scheduling information for CBA students
at our web site:
Choose “Undergraduate Students” from
the left-side menu. Click on “Advising” for
basic information about registration
advising, and scheduling business core
requirements and majors. This
information is helpful to review before
meeting with your advisors.
The departments also have information
about their programs, careers, faculty,
student organizations, etc. You can link
to their websites from the CBA home
Checksheets outlining all degree
requirements (General Education,
Business Core, all business majors and
minors) are also available. Check the
dispensers near room 226 in Wimberly
Hall, or pick them up from the Dean’s
Office in 138 Wimberly.
Your Academic Advisement Report (AR)
degree audit is always available to you
and your faculty advisor in your WINGS
Student Center.
CBA Newsletter
Spring 2013
Registration for Summer and
Fall 2013
Registration begins in mid-April. Some
instructions for registering are sent to
your email address by the Registrar’s
Office in late March. Summer session
registration will take place a couple days
before Sem. I, 2013-14 registration
Registration advising will be available
from faculty advisors, usually by
appointment. Advisors should have sign
up sheets for appointments at this time, or
you’ll receive other information about
appointments from them. Students should
schedule appointments well in advance of
their registration time and day. Students
majoring in Accountancy and
International Business are required to
see their advisors before they may
register, and some other CBA faculty
may also restrict registration until an
advising session has taken place.
August and December 2013
Students planning to graduate are
required to get a “credit check” with
Ms. Dittman before registering for their
final semester. Call 785-8090, or stop by
the office, to schedule an appointment.
Graduates must also apply to graduate
through the WINGS Student Center.
It’s found under “other academics.” This
should be done now, if you haven’t
already done so.
IS 220, BUS 205 and 230
Restricted Enrollment
The CBA has restricted enrollment in IS
220, IS for Bus. Management; BUS 230,
Bus. and Economic Research, and BUS
205, Legal and Ethical Environment of
Business, to students officially
declared as business majors.
Dropping a Class? The last
day to drop a full-semester class
is March 29. Drop forms may be
obtained from the Dean’s Office;
they require the instructor or
student’s faculty advisor
signature. Students may not
drop courses after this date.
Planning to complete a course
at home over the summer? If
you’re thinking about completing
a course somewhere other than
UW-La Crosse, please note you
must obtain permission from the
Dean’s Office, in advance, if you
want to transfer the course back
to your program here.
Repeating courses may be done
only at UW-L.
such a request in writing to Ms. Amelia
Dittman in the CBA Dean’s Office after
August 31, 2013.
Thinking about studying
abroad next year? Check this
website for all the information
about the deadlines, various
program opportunities,
scholarships, etc.
In January the Council for Higher
Education Accreditation (CHEA) awarded
the CBA the 2013 CHEA Award for
Outstanding Institutional Practice in
Student Learning Outcomes. UW-L’s
College of Business Administration is the
first university or college in the state —
and only the second business school in
the nation — to receive the CHEA Award.
This prestigious award recognizes
institutions that have been exceptional in
developing and applying evidence of
student learning outcomes to improve
higher education quality and
accountability. What does this mean for
you as a CBA student? Your faculty are
involved in efforts to continuously improve
the learning opportunities in the college
curriculum to help achieve the outcomes
of the Business Program and better
prepare you for your future.
The CBA strongly encourages
this type of international
experience. There are
opportunities to study abroad
anywhere from three-weeks to a
full academic year…in English
and non-English speaking areas
of the world.
Milestones! Milestones are
markers on your record that
indicate placement levels in
math and English, and also
Admission to the Business
Program. You can find your
milestones in your WINGS
Student Center. Check the
drop-down menu and click on
the link. It’s the same menu list
with your Academic
Requirements (AR) report,
transcript, course history, etc.
The course requirements for the
International Business major have
changed. International Business majors
will no longer need to complete a second
functional business major. They may
instead complete a “concentration” of four
courses (12 credits) at the 300 or 400
levels in a second functional business
department, i.e., Accounting, Economics,
Finance, Information Systems,
Management or Marketing. No courses
can be double counted between the
International Business Major and the
concentration. All the other requirements
of the major remain unchanged.
These new requirements automatically
apply to International Business majors
entering the university in fall 2013 or
thereafter. Current International Business
majors graduating in December 2013 or
thereafter who wish to have the new
requirements apply to them, must submit
CBA wins National Award for
focus on Student Learning
For more information about the award, go
The Thirtieth Annual Spring Banquet is
scheduled for Wednesday, April 24, 2013
at the Cleary Alumni & Friends Center. All
accountancy majors are encouraged to
attend. This is an excellent opportunity to
network with firms, businesses, and UW-L
alums. The Department of Accountancy
awards its scholarships at the banquet.
More information will be forthcoming.
CBA Newsletter
Accountancy Major
Effective fall semester 2013, the
accountancy major will no longer require
Tax II (430). It will be an elective choice,
among others, in addition to the eight
required courses. The required courses
are ACC 321, 322, 325, 327, 330, 418,
421, and 438.
Accountancy Minor
The accountancy minor consists of
thirteen credits: ACC 321, plus three
additional 3-credit ACC courses
numbered 300 or above. Courses taken
to satisfy the minor may be used to meet
elective requirements in other majors.
Class Scheduling
Summer 2013
Online offerings:
Summer Session I: ACC 221 –
Accounting Principles I
Summer Session II: ACC 222 –
Accounting Principles II
Summer Session III: ACC 327 –
Accounting Information Systems (writing
Face-to-face offerings:
Summer Session I: ACC 421 – Advanced
Accounting, Monday through Thursday for
four weeks. BUS 205 – Legal and Ethical
Environment of Business, Monday
through Friday for the first three weeks
Fall Semester 2013
All required accounting courses will be
offered. The accounting electives offered
for fall semester include ACC 422 –
International Financial Reporting and
ACC 430 – Taxation II.
In addition, the department will offer ACC
301 – Taxation for Non-Accountants, an
elective in the ACC minor.
BUS 405 – Law of International Business
Transactions will also be offered.
Faculty News
Eddie Herron presented “Adding
Mathematical Statistics to the Auditors’ or
Fraud Examiners’ Toolbox: A Case
Study” at the 18 Annual Faculty
Research Day in January.
Joe Kastantin, Katie Rick and Barry
Minkow’s case entitled “Front Office
Trading” was accepted for publication in
the Journal of Case Studies.
Spring 2013
Vivek Pande and Will Maas’ paper
entitled “Physician Medicare Fraud:
Characteristics and Consequences” was
accepted for publication in the
International Journal of Pharmaceutical
and Healthcare Marketing.
Students planning to sit for the CPA exam
prior to graduation now need to get their
course registration verification form
signed and sealed by the Registrar’s
Office. Students can sit for the exam 60
days prior to graduation.
Kris Roscaker’s paper entitled
“Crowdsourcing and Open Source
Software Participation” was published in
Service Business an International Journal
(November 2012).
Kris and Bob Rosacker presented
“Predicting Academic Performance in
Principles of Accounting using Personality
Profiles” at the International Academy of
Business and Public Administration in
Bob Rosacker’s paper entitled “A Fireside
Chat on the Foundations of Social
Security” was published in the
International Journal of Business and
Public Administration (December 2012).
Ken Winter and Mike Haupert’s (Econ)
paper entitled “MLB Leaks Financial
Statements: A Factual Analysis” was
published in The Cooperstown
Symposium on Baseball and American
Culture (January 2013).
Advising and Registration
All accountancy majors are required to
meet with their advisors before registering
online. Carefully review your Advisement
Report before scheduling your advising
appointment and registering. If you have
questions about the revisions to the
accountancy major, be sure to discuss
these with your advisor. Additional
information regarding advising will be
Accountancy Tutors
If you need assistance with your ACC 221
or ACC 222 classes, tutors are available
in 105 CWH. Hours are Tuesdays from
4:00 – 6:00 pm and Wednesdays from
7:00 – 9:00 pm.
150-hour Curriculum and
CPA Candidates
Passing the CPA examination is part of
the process to become a licensed CPA.
Wisconsin and Minnesota require 150
college credits to sit for the examination.
The department recommends that all
students complete their 150-hour
curriculum before starting employment in
any jurisdiction. Students heading to other
jurisdictions should verify where that
jurisdiction is in the 150-hour process.
Faculty News
Professor James Murray and former
UW-L economics honors student, Nick
Herro (2011 graduate), published a joint
paper, "Dynamics of Monetary Policy
Uncertainty and the Impact on the
Macroeconomy" in Economics Bulletin in
January 2013. The work was an
extension of Nick Herro's undergraduate
research and honors thesis.
Dr. Mike Haupert used his fall 2012
sabbatical to continue his ongoing
research in sports economics. While on
sabbatical Haupert continued to compile
his baseball salary database, which now
includes more than 30,000 observations
over 130 years and covers leagues
ranging from Major League Baseball to
the Negro Leagues and women's
professional leagues. Haupert has made
numerous presentations and written
several articles on the economics of
sports, and regularly consults for the
National Baseball Hall of Fame and
various media outlets. He is currently
working on a book on the history of the
baseball labor market, which is scheduled
to be published later this year by the
University of Florida Press.
Dr. Haupert was elected to the Board of
Trustees of the Economic and Business
History Society (EBHS), and will become
its president when the society holds its
annual meeting in La Crosse in either
2015 or 2016. The EBHS, organized in
1975, encourages interdisciplinary
scholarship in the areas of business and
economic history and the application of
historical perspectives to current issues.
The membership includes historians,
CBA Newsletter
economists, business professionals, and
social scientists from around the world.
Dr. Haupert also published his second
book, Entertainment Industry: A
Reference Handbook, in the fall of 2012.
The book casts a spotlight on the
evolution of the entertainment industry
over the past century, covering everything
from vaudeville to radio and from sports
to television and movies. It provides an
overview of the industry, chronicles the
major events and personalities who
helped shape the industry, and includes a
substantial annotated bibliography to help
guide the reader with research interests in
the field of entertainment economics.
Ms. Van Anh Nguyen, one of our
undergraduate students, received an
Undergraduate Research Grant for her
project in Kona, Hawaii, on The
Sustainability of
Indigenous Hawaiian Tourism. Her
advisor is Dr. Donna Anderson.
Also on the research side, Professor John
Nunley is working with Adam Pugh, an
undergraduate student at UW-L, on a field
experiment investigating the impact of
unemployment spells on employment
opportunities. Currently, they are in the
process of collecting data, but their goal is
to complete the project by the end of the
summer. In addition, Dr. Nunley has
begun working on the economics of preterm births. In particular, he is currently
working on a research project that
compares adult outcomes (e.g., labor
market, education, criminal participation,
etc.) between individuals who were born
pre term and full term.
This spring, Dr. Adam Hoffer published
“Sin Taxes: Size, Growth, and Creation of
the Sindustry,” (with William Shughart and
Michael Thomas) as a working paper at
the Mercatus Center at George Mason
University. Following the release of the
working paper, Dr. Hoffer co-authored an
opinion piece published in U.S. News and
World Report.
Dr. Hoffer has also been very active in the
media conducting interviews for the
Atlantic, the Wisconsin Reporter, the La
Crosse Tribune, WXOW News 19, WKBT
News 8, Wisconsin Public Radio, the
Daily Caller (Washington D.C.), KPNW
Radio (Oregon), and KOGO News Radio
(San Diego).
Dr. Hoffer has organized an economics
discussion group, open to all students
and faculty. The discussions are focused
around economic policy. Thus far, the
group has discussed the minimum wage
and the effects repugnance can have on
Spring 2013
markets (i.e. organ donation, prostitution,
and dwarf tossing). The group meets
Tuesday evenings at 6:00 pm. If you are
interested in the group, please contact Dr.
Hoffer,, for more
Class Scheduling
Dr. Donna Anderson will be teaching
ECO 402, Economics of the Public
Sector, in fall 2013. What is the
economic rationale for government?
Which functions should government
perform and which dimensions of our
lives are best left to the private sector?
For example, how should we deal with
social security, education, welfare, and
health care? How should the economy
provide for such things as national
defense, flood control, parks and
playgrounds, libraries, and highways?
Who should receive the benefits of these
goods and services-and who should pay
their costs? How do we evaluate the
costs and benefits of government policies
and programs? Public finance addresses
all of these issues and more.
Prerequisites: ECO 110 and 120.
During fall 2013, Professor John Nunley
will be teaching Eco 330 – Labor
Economics, which was the focus of Dr.
Nunley’s graduate work and dissertation.
The course examines a variety of topics
in labor economics, including labor
supply, labor demand, labor-market
equilibrium, compensating wage
differentials, discrimination, income
inequality, skill acquisition, incentive pay,
unemployment, and the economics of
labor unions. Students will learn about
theory and empirical research in this
course, as the feedback loop between the
two help us understand how the facts are
generated and how the facts alter our
view of how the labor market works.
Integrated Core Course
The Department of Finance is partnering
with the Departments of Management and
Marketing to offer integrated sections of
FIN 355, MGT 308 and MKT 309 this fall.
Students in the integrated core courses
will take them as a cohort and work on
integrated applied projects, including a
final consulting project for a local
company. This is a great opportunity for
students to develop their professionalism
and critical thinking skills, all while taking
these three required core courses.
Students can apply for the integrated set
of courses in late March and, if accepted,
will be guaranteed registration in the three
sections. For more information, contact
Diana Tempski (FIN)
(, Nicole Gullekson
(MGT) (, or
Maggie McDermott (MKT)
Chartered Financial Analyst
Global Investment Research
Please join us in congratulating the
members of the CFA Global Research
Challenge team: Patrick McMichael, Bob
Nguyen, Viet Nguyen, Patrick Perkins,
and Adam Pugh. The team recently
earned second place in the Madison CFA
Local Competition – an outstanding
result! Through this competition, students
receive real-world training in equity
analysis. Business and finance students
interact with investment professionals and
top firms while getting real-world
experience in equity analysis, sell-side
research report writing, and presentation
skills. Please contact Dr. Van Dalsem for
information about next year’s team.
Student Opportunities
It Make$ Cents!
It Make$ Cents! is a financial literacy
program that offers all UW-L students
information and promotes financial
success. The IMC! program was recently
selected by the Governor’s Council on
Financial Literacy to receive the
Wisconsin Financial Literacy Award for
2012. If you would like to participate in the
program or would like information on
financial literacy, please contact Dr. Van
Dalsem at or
visit the It Make$ Cents! website at
Temte Scholarships
These scholarships established by Dr.
Andrew Temte, CEO of Kaplan
Schweser, cover expenses related to
taking the CFA Level I exam and are
available to students enrolled in
Advanced Financial Analysis (FIN 447).
Scholarship winners receive course
materials, exam fees and tuition
CBA Newsletter
reimbursement valued at almost $2,500.
Congratulations to Mai Nguyen, Van
Nguyen, and Adam Pugh as this year’s
scholarship recipients.
Class Scheduling
Summer Term Courses
All summer 2013 courses will be offered
online and offerings are contingent on
Summer I: (May 28 – June 21)
Personal Finance (FIN 207), is open to
students in all colleges and can help you
acquire the tools you need to reach your
financial goals. Also, the course is
included in the General Education
curriculum as a component of the Self
and Society category. Delivery for the
summer session will be online. Topics
covered include investing, fringe benefits,
taxes, buying a house and/or an auto,
credit, and budgets. Please contact Dr.
Van Dalsem (
for more information.
Principles of Financial Management (FIN
355), a requirement of the CBA core
curriculum, introduces the financial
management of the firm. Topics covered
include financial statements, working
capital management, cost of capital,
capital budgeting, capital structure, types
of capital, and the time value of money.
Prerequisites include ECO 110, ECO 120,
and ACC 222. Please contact Dr.
Colclough ( for
more information.
Summer III: (July 22 – August 16)
Money and Capital Markets (FIN 390), a
finance major requirement, provides an
overview of financial securities, financial
markets, and financial institutions.
Students will consider the risks inherent in
financial securities and financial
institutions and analyze those financial
securities and processes available to
hedge risk. The factors influencing
interest rates will also be discussed. FIN
355 is a prerequisite. Contact Dr. Wolf
( for more information.
Fall Term Courses
Finance Group I Electives
Advanced Financial Planning (FIN 407)
covers a variety of personal financial
planning topics such as retirement
planning, educational planning, mutual
fund investing, taxes, and estate
planning. The course is a requirement for
the Risk, Insurance and Financial
Planning Concentration, but may be taken
by any finance major with senior class
standing. The prerequisites for this course
Spring 2013
are FIN 355 and senior standing, but FIN
207 and FIN 360 are useful. Contact Dr.
Wolf ( for more
Equity Valuation (FIN 474), a new course,
presents the financial analysis industry
standard models for determining the
value of equity securities. Emphasis is
placed on calculation of cost of capital,
equity value, and sensitivity analysis of
results. Students will be required to
create and present a sell-side analyst
report. The prerequisites for the course
are FIN 370 and FIN 380. Instructor
permission will be required to enroll in this
course; talk to Dr. Van Dalsem
( if you would
like more information.
Business Insurance (FIN 400), which has
FIN 360 as a prerequisite, will take the
abstract life and property/liability
insurance coverages as well as the risk
management process and apply them to
case situations. Coverages pertaining to
businesses will be examined and then
applied to a case where students can see
where and how the abstract material is
used. Please contact Dr. Tippins
( for more
Finance Group II Elective
In Principles of Insurance (FIN 360), open
to all CBA majors, students learn about a
variety of risk management concepts,
insurance industry practices, and
common insurance contracts. Although
the course is primarily an introduction to
the topic of risk management for the firm,
some attention is given to personal
insurance for the home, automobile, life,
and health. The prerequisite for FIN 360
is completion of ACC 221. The course is
a writing emphasis course. Please
contact Dr. Tippins (
for more information.
For the first time in several years, the
department is offering Real Estate
Principles (FIN 456). This course is a
survey of real estate principles and
practices, the economic environment, and
valuation. Topics include: the nature of
real property; organization and structure
of real-estate markets; alternative land
uses; financing and valuation of real
estate; and the legal environment. The
course prerequisite is FIN 355. Please
contact Professor Brye
( with questions about
the course.
General Education Elective
The department will offer several sections
of Personal Finance (FIN 207) in the fall.
This course is a survey of personal
financial topics including: budgeting,
investing, and retirement planning. Guest
speakers will include local experts in
financial planning, insurance, and other
related professions. The course is open to
all colleges with no prerequisites. Please
contact Professors Tempski
( or Brye
( with questions about
the course.
Advising and Registration
The department will email informational
material on advising and registration at
the end of March. Please carefully review
your Advisement Report, available on
WINGS, before scheduling your advising
appointment and registering.
Faculty Notes
Congratulations to Dr. Shane Van
Dalsem, who recently passed the CFA
Level 1 exam. The CFA Program is a
globally recognized, graduate level
curriculum that provides a strong
foundation of real-world investment
analysis and portfolio management skills.
The exams are rigorous and passing
them is a significant accomplishment. If
you are interested in learning more about
the CFA Program, please talk to Dr. Van
Dalsem or Dr. Thomas.
Dr. Van Dalsem attended the MBAA
conference in Chicago at the end of
February, where he presented the paper
"The Use of Restricted Funds as a Form
of Governance for Non-Profit
Organizations." He will also be attending
the AACSB Assessment Conference:
Quality through Effective Curricula
Management March 18-20 in Phoenix,
AZ. He serves on the University
Graduate Curriculum Committee and the
CBA Assurance of Learning Task Force.
Dr. Rob Wolf
presented “Is Renting
Better? A review of
the home ownership
decision amid
increasing risk” at the
MBAA Academy of
Finance annual
meeting on March 1.
He also made
presentations at UW-La Crosse and UWEau Claire on saving for retirement and
saving for educational needs. Dr. Wolf
serves as a community member on the
Asset-Liability Committee for Marine
Credit Union, on the UW System Tax
Sheltered Annuity Investment Committee,
and on UW-L’s Committee on Academic
Policy and Standards.
CBA Newsletter
Dr. Lisa Yang attended the MBAA
meetings in Chicago at the end of
February, where she presented
"Consumption Savings and Returns on
Residential Real Estate.” Dr. Nordia
Thomas also attended the MBAA meeting
and will be returning to Chicago to
present 'Transaction Taxes in a
Price/Maker Taker Market' at the Midwest
Finance Association (MFA) 2013 Annual
Meeting from March 13-16. She will also
present the paper at the Marie Curie ITN
Conference on Financial Management &
Risk Reporting, April 11-12 in Konstanz,
Dr. Lise Graham is a member of the
Select Committee on Internationalization
at UW-L, which just finished organizing
the 4 Biennial UW-La Crosse United
Nations Traveling Film Festival. She also
is the advisor for Delta Sigma Pi
Professional Business Fraternity.
Dr. Steve Tippins chairs UW-L’s Joint
Committee on Environmental
Sustainability and serves as an insurance
advisor to the national nonprofit
organization, Welcoming America. Dr.
Tippins is also the advisor for the
Financial Management Association (FMA)
Student Chapter and the UW-L Lacrosse
Club. Please note opportunities for
involvement with the FMA student chapter
elsewhere in the newsletter.
Professor Diana Tempski was a presenter
at UW-L's Passport to Technology 7
workshop about Online Presentation
Tools on Feb. 1. She has also been
awarded a grant from the online
education program to attend the Sloan C
Emerging Technologies Conference in
Las Vegas from April16-18. Ms. Tempski
was one of 31 faculty and instructional
academic staff nominated for the S.AP.A.
Most Accessible Faculty Member Award
by students with disabilities. She also
serves on the Textbook Rental Oversight
committee and as the advisor for the
College Republicans.
Professor Curt Brye is the President of
the Board of Directors at the Viroqua
Food Cooperative and serves on the
advisory board for Wisconsin Mutual
Insurance Company.
Dr. William Colclough is the Chair of the
Community Credit Union board of
directors. He is also a member of the
boards of the La Crosse Area
Development Corp. and Junior
Achievement of the Coulee Region and
will serve on the Campaign Steering
Committee for the UW-La Crosse
Scholarship Campaign.
Spring 2013
Tutors & Other Assistance
If you need help to understand your latest
finance assignment or lecture, we urge
you to visit our tutor located in 406E
Wimberly Hall. Patrick Schmidt will be
pleased to help you with your questions.
His hours are 1:00 – 2:00 pm on Mondays
and Wednesdays and 12:30 – 2:00 pm on
Tuesdays and Thursdays. Administrative
assistance can be obtained from our
program assistant, Ms. Maureen Spencer,
whose office is in 404 Wimberly Hall.
New Minor Program in Health
Information Systems
Great news! The Information Systems
(IS) Department’s new minor program in
health information systems management
(HISM) has been approved by the Faculty
Senate on February 28, 2013. This minor
program is designed to benefit students
who are interested in building a career in
healthcare related areas. The main
objective of this program is to enhance
health information systems knowledge
and information management ability of
future healthcare and allied health
professionals. With this minor degree,
graduates will be more competitive in
finding healthcare related jobs and be
ready to help improve the efficiency and
quality of healthcare in the U.S. Through
three years of faculty capacity building,
which has been in large part supported by
our participation in the UW consortium’s
online program in health information
management and technology, the
department is fully prepared to offer this
minor program in the coming fall
The HISM minor program requires a
coursework of 19 credits for CBA majors
and 23 for non-CBA majors. (It is not
open to IS majors.) It will typically take the
students two years to complete the minor
program, but fast-tracking through the
program in less time will be possible
when resources are available to offer the
required courses more frequently in the
The IS Department will open the
admission process for the first class
before the coming spring break.
Interested students who have a declared
major and a cumulative GPA of 2.5 or
better are welcome to apply. Detailed
information on the application procedure
will be available in a brochure that can be
downloaded from the IS website: or picked up from all
college offices, advising centers, and the
IS Department in 240 Wing. A
promotional flyer will also go out to all
bulletin boards on campus soon. Since
only limited seats are available you are
encouraged to apply early. If you need
additional information about this program,
please contact the IS office at 785-6656.
Fall Course Offerings
Two sections of IS 330 will be offered by
Dr. Dai and two sections of IS 401 will be
taught by Dr. Haried. The IS 410/510:
Information Security Management will be
offered by Dr. Wen again this fall, but will
not be offered next year. Instead, the new
IS 340 course will be available for the
HISM minor program. For the first class of
the HISM program, IS 321: Survey of
Information Technology in Healthcare, will
be offered in the fall. Unfilled seats will be
open to the IS majors and minors. Either
Dr. Wen or Dr. Yang will teach this new
course. Ten sections of IS 220 have been
scheduled to meet a high estimated
demand due to the change of
requirements in the Business
Administration minor and Sports
Management programs, and the addition
of the HISM minor program.
Summer Session Course
As a result of supply shortage in the last
two semesters, the IS Department will
again offer one section of IS 220 online
this summer to help ease the pent-up
demand. Students wishing to avoid the
fall rush of this course are encouraged to
take it in the coming summer. Mr. Annino
will be the instructor of the summer class.
International Programs
On an October 2012 trip to Taiwan, Dr.
Wen introduced the new CBA MBA
program director, Ms. Martina Skobic, to
our two partner institutions: National
Kaohsiung University of Applied Sciences
(NKUAS) and Kaohsiung First University
of Science and Technology (NKFUST).
Our delegation made promotional
presentations of the joint MBA program to
students in both universities, and also met
with interested students in informational
CBA Newsletter
sessions. On the same trip, the
delegation also made initial contact with
the Soo Chow University in Taipei,
Taiwan. An exchange relationship with
this reputable private institution was
officially established recently as the result
of this visit. Building upon this
relationship, possible faculty exchange,
study abroad, and joint MBA programs
are under discussion by the two
Faculty Research Output
Referred Journals
Dai, H., Hu, T., Zhang, X. (2012)
"Continued Use of Mobile Technology
Mediated Services: A Value Perspective,"
Journal for Computer Information
Systems (JCIS), Accepted (October,
2012) and Forthcoming.
Dai, H., Midha, V., Koong, K. (2013)
"Consequents of Functional and
Technical Quality: Evidence from
Electronic and Mobile Service Industry in
China," International Journal of Mobile
Communications (IJMC), Accepted
(February, 2013) and Forthcoming.
Haried, P., Dai, H. (2012) "Application of
Ethical Frameworks to Electronic Health
Records Adoption,"
Journal of Information Science and Techn
ology (JIST), Accepted (December, 2012)
and Forthcoming.
Haried, P. and Claybaugh, C.
(2013). "Professional Social Network
Participation: A Longitudinal
Examination," International Journal of
Virtual Communities and Social
Networking, Accepted (November 2012)
and Forthcoming.
Conference Proceedings
Wen, K. and Peng, K.(2013) "Factors
Influencing The Use Intentions of
Branded Apps," Proceedings of the FortySecond Annual Meeting of the Western
Decision Sciences Institute, March 2013,
Long Beach, California, Accepted and
by Professor Hench
Yes, perhaps once every generation or so
there comes along an educator so good,
so inspiring, so cutting-edge and so
beloved by their students that they leave
Spring 2013
an indelible arc blazing across the sky to
light the way for years to come. No,
Professor Hench is not one of those. Still,
he shall be retiring at the end of this
semester, taking up residence at the local
Holiday Inn—perhaps, “too little, too late”,
say some; “If only he had done this
sooner”! Still, he has graciously extended
the usual gift-giving season by an extra
two weeks and has agreed to accept all
major credit cards and personal checks,
so long as they are counter-signed by an
adult. This will allow all those who may
owe him money and/or homage to come
clean and settle their debts. Otherwise,
yes, one or two of us may actually miss
him and we do wish him well in his
retirement. (I know that I, for one, have
always felt especially close to him. I, too,
will sorely miss him.) So, please join me
in wishing him well
in a long and happy
retirement! And
please remember
to get your gifts in
on time!!! His
retirement depends
on it!
Special Opportunities for
Global Consulting Program
Under the heading of “back by popular
demand,” Dr. Nicole Gullekson is
organizing, and Dr. Kristy McManus is
leading a group of student to Bratislava,
Slovakia, as participants in the Global
Consulting Program. In this 16-day
summer abroad program, run in
collaboration with Ohio University and the
Economics University of Bratislava,
students from different countries and
backgrounds work together on project
teams, with real companies, to research
and propose solutions to real business
problems. For more information contact
Dr. Gullekson.
Integrated CBA Core Pilot
An "integrated" core will be offered in the
fall 2013 semester in which students take
MGT 308, MKT 309 and FIN 355 in the
same cohort and work on integrated
applied projects, including a final
consulting project for a local company.
This is a great opportunity for students to
develop their professionalism and critical
thinking skills, all while taking these
required core courses. Students can
apply for the integrated set of courses in
late March and, if accepted, will be
guaranteed into the three sections for
registration. For more information please
contact Nicole Gullekson (MGT), Maggie
McDermott (MKT) or Diana Tempski
Business Sustainability Minor
The Business Sustainability Minor is
moving through the final stages of the
university’s approval process. We hope to
have it approved and available for student
registration in the coming fall semester,
but the timing will be tight. . . .so, please
stay tuned. More notices to follow. The
program will be housed in the
Management Department, but it will be
open to all CBA students.
Course and Scheduling
Summer School Offerings
Four courses will be offered in the first
session of summer school: MGT 308:
Organization Behavior (William Ross),
MGT 393: Production & Operations
Management (Drew Stapleton), MGT 408:
Global Responsibility of Business (Jon
Ying), and MGT 449: Administrative
Policy Determination (Kareem Shabana).
Expanded Elective Offerings for Fall 2013
The department is conducting a number
of current staff searches. In anticipation of
filling these positions, the department will
be offering a greatly expanded array of
electives in the fall: courses in
communications, Health Services
management, entrepreneurship,
sustainability, and more. A number of
these classes will be open to all majors.
At this point many of the instructors for
these classes will be listed as “staff”. But
do not let that deter you from signing up!
Fall Registration
We are putting reasonable caps on our
required management and CBA core
courses in the initial stages of student
registration, as has been our practice the
past few semesters, for enrollment
management purposes. However, we do
so with the expectation that students with
reasonable needs will be granted
overrides on a case-by-case basis. So, if
the class you need fills up before you can
register for it, please see the professor to
get on their waiting list. You might well
still get in once the full demand for all
classes becomes clearer.
Research and Publications
Nicole Gullekson: Rosado Feger, A.,
Bernt, P. W., Tucker, M. L., Gullekson, N.
Gender Roles in Teams: Have Things
Changed?. Journal of Interdisciplinary
Business Studies.
Gullekson, N., Tucker, M. L. An
Examination of the Relationship between
CBA Newsletter
Emotional Intelligence and Intercultural
Growth for Students Studying Abroad.
Journal of the Academy of Business
Invited Talks
Nicole Gullekson: Women's Day of
Enrichment, MillerCoors, Forth Worth, TX,
"Working through Female Stereotypes",
Jon Ying: The 2013 Bentley Global
Teaching Workshop, Waltham, MA, May
Through a competitive process, Jon has
been invited to attend, as an early-career
delegate, the Advancing European
Traditions of Entrepreneurship Studies in
Leeds, UK, March 2013.
Some may have noticed that Dr. Gwen
Achenreiner, Marketing Chair, has not
been here much this term. That is
because she is on sabbatical leave. Dr.
Achenreiner is developing a new course
offering in Health Care Marketing, so she
is still busy; just not here. Dr. Stephen
Brokaw has stepped into her Chair role as
interim for this term. Dr. Achenreiner has
also been elected to another term as
Department Chair when she returns full
time in the fall. Congratulations Dr.
Class Scheduling
Summer 2013
Marketing will be offering MKT-309 as a
summer offering. This will be an online
course, and it will be taught by Dr. Maggie
McDermott. Students that know they will
need MKT-309 this coming summer
should see Dr. McDermott for details.
Study Abroad
Dr. Kristy McManus is once again offering
the successful summer program in
Bratislava, Slovakia. This program,
administered by Dr. Nicole Gullekson
(MGT), through Ohio University, offers
students the opportunity to gain
international travel experience while also
gaining applied business consulting
experience. Students spend two weeks
in-country working with Slovakian
students to research, analyze, and make
recommendations on issues involving
local (Bratislavan) companies. Interested
Spring 2013
students should see either Dr. McManus
or Dr. Gullekson for more details.
Dr. Stephen Brokaw is sponsoring an
International Business Seminar (IBS) tour
opportunity to China in the summer of
2013. This trip by IBS ( will be for two weeks
in late July into early August. The tour
will include the cities of: Beijing, Xi’an and
Shanghai. During the visits students will
meet with members of economic
development offices and business leaders
from both Chinese firms and western
companies. Time will also be devoted to
more “tourist” types of activities within the
three cities. Students with an interest are
encouraged to see Dr. Brokaw in the
Marketing Department, or Kabee Vue in
the Office of International Education.
Fall 2013
For all IB majors, MKT-445 will be offered
again this coming fall. This course,
International Marketing Strategy, will be
taught by Dr. Brokaw. In conjunction with
the new call by Madison and Washington,
this course will concentrate on
International Market Development
research, operations, and export
marketing management. The plan is to
work with firms in the 7 Rivers Region to
provide a “hands-on” international
development experience for students.
For the fall two area firms have agreed to
be center-piece firms: L.B. White and
Mainstreet Ingredients. Both of these
firms are manufacturers that already have
some degree of international sales
involvement. The goal will be to help
them grow those efforts. Interested
students should see Dr. Brokaw for more
details. This course is also open to CBA
students that are not IB majors. The
prerequisite for the course is MKT-341.
Summer 2014 – London, U.K.
For those who like to think ahead, Dr.
Brokaw is planning to offer MKT-440Comparative Marketing Systems, in the
summer of 2014. This course, an elective
in the International Business major, and
open to all students that have had MKT341-International Marketing, will be
offered at the University of Kingston-onThames. Kingston, a Medieval center of
commerce and politics, is located roughly
10 miles by rail from the heart of London,
U.K. This is a four week study abroad
opportunity, in mid-summer, made
possible through a formal agreement
between UWL and Kingston which was
created in 2011-2012. For more
information on the University please go
to: For more
information on the city and area, please
go to:
n/home.aspx Students will also take
one international business course from a
Kingston faculty member, for a total of 6
credits. Interested students are
encouraged to speak with Dr. Brokaw
(Dept of Marketing) and/or Mr. Jason
Kouba in the Office of International
Education (OIE) in Centennial Hall.
National Sales Competition
Marketing students competed in the
National Collegiate Sales Competition
XV, which took place March 1-4. It was
hosted by Kennesaw State University
where our students competed with 126
other undergraduate students from 26
universities across the country. Andy
Collins and Andy Truax (see photo below)
represented UW-L at this competition.
NCSC XV, has attracted a great deal of
interest from industry due to the caliber of
the sales candidates who have competed
in recent years, and the high caliber of the
sales curriculum and programs at these
Along with gaining sales experience and
poise, students participating in these
competitions have the opportunity to
attend multiple career fairs and
professional networking events with sales
employers. UWL students are coached by
Mrs. Susan Whitewater. This was the
second year in a row that Mrs.
Whitewater has taken a sales team to the
national level of competition.
Faculty Accomplishments
Dr. Ryan White had his paper, “None of
the Glory: An Extended Abstract of the
Implications of Customer Attributions of
Credit in Successful Co-Productive
Service Experiences”, accepted at the
Academy of Marketing Science 16th
Biennial World Marketing Congress. Dr.
White will present his paper at the
conference, which will be hosted by
Monash University in Melbourne,
Australia, this upcoming July.
Additionally, the work of Dr. White’s
Marketing Research courses was used by
the UWL-Branding Committee to assist
CBA Newsletter
with the UW-L rebranding initiative. This
campus effort was rolled out this past
November. Dr. White’s classes also
served the campus community by
conducting an evaluation of the 2012
Summer Session on behalf of Continuing
Education and Extension.
Spring 2013
Programs are held throughout the year at
UW-La Crosse. To register, or for the
most updated program schedule and
course descriptions, please
visit or call (608)
Manage More Effectively
Whether you are looking to learn how to
start a small business, strengthen your
networking skills, effectively market your
business, or become a better manager,
the UW-L Small Business Development
Center (SBDC) offers a wide variety of
classes that provide solutions for small
The SBDC’s Supervisory Management
Certificate Program enables individuals
to grow professionally and become
positioned to take on new
opportunities. This program does a great
job in providing practical and tactical
training that will allow you to become a
more effective manager and ultimately
help you in advancing your career.
The program includes three core
workshops, Supervisory Management 1,
2 and 3. These core workshops provide
an excellent foundation and provide
leadership skills that help participants to
become better leaders and as a result,
create a work group that operates much
more effectively. There are six elective
workshops that include Making the Most
of Conflict, High Performance
Negotiations, Lead with Integrity, Difficult
Conversations: Effective Tools and
Strategies for Telling the Truth,
Maximizing Performance, and Building
High-Performance, Strength-Based
Teams. These are not only excellent
options for supervisors, but are beneficial
to all members of your team looking to
learn and expand their skill set through
high-quality business education. The
successful completion of the three core
and three elective workshops results in
the award of the Supervisory
Management Certificate.
The Collegiate Entrepreneurs’
Organization (CEO) is the premier
entrepreneurship network with chapters
on over 240 university campuses across
North America. This organization seeks to
enable students to work within a diverse
global network and to inform, support and
inspire college students to seek
opportunity through enterprise creation.
Students at UW-La Crosse started a local
chapter of CEO about two years ago to
support and foster the entrepreneurial
interest of UW-La Crosse
students. Participants in the program
come from diverse backgrounds and
academic programs but have a common
interest in starting a business. Several
current CEO participants have already
started a business. The participants'
enthusiasm and support have inspired
others to pursue entrepreneurship
The next CEO meeting will be
Wednesday, March 13 at 7:30 p.m. in
Room 113, Wimberly Hall. Officer
elections will be held that night.
Please email the CEO advisor, Anne
Hlavacka at for
additional information or to be added to
the email list to receive CEO
announcements and information.
The American Marketing Association
(AMA) provides students with the
opportunity to gain first-hand knowledge
and experience in the field of Marketing.
Through yearlong projects, professional
speakers, and community events, UW-L
AMA students are constantly given
opportunities to learn about the different
facets of marketing and also give back to
their community.
Throughout the year, UW-L AMA will work
on professional projects to give our
members hands-on experience. Projects
include a submission for the national AMA
conference in March 2012, ticketing
promotions for Country Jam and more.
UW-L AMA is pleased to announce that
our program Campus Cakes is up and
running. Partnering with Dining Services
on campus, family or friends can order a
cake for any special occasion to be
delivered on or near campus. For more
information, please e-mail
AMA meets every Wednesday at 7 PM in
Centennial Hall Room 2212. If you have
any questions or concerns, feel free to
contact us at
Please check out our MyOrgs page for
pictures of events and the summary issue
of our newly redesigned newsletter The
Marketeer. Also, follow us on Facebook
(UW-L AMA) and Twitter (@UWL_AMA)
for more information.
Finally, we regret to report that UW-L
AMA is mourning the loss of our Director
of Advertising, Neala Frye. Neala was an
integral member of our executive board,
and sincerely loved by our organization
as a whole. Her hard-work and dedication
to the organization will be missed, but
more importantly, we mourn the loss of
her kindness and joie de vivre, with which
Neala infused in every meeting. Neala
carried a spark within her, which will be
profoundly missed. As an organization,
we are mourning our loss, and will cherish
our memories of her.
CBA Newsletter
Spring 2013
Questions about Beta Gamma Sigma can
be referred to chapter president,
Professor Thomas Hench,
Beta Alpha Psi (BAP) is
a national honors
fraternity for financial
Accountancy majors as
well as IS and Finance majors with an
accountancy minor, are welcome to join
BAP. Students are eligible to become
members after earning 60 credits,
obtaining at least a 3.0 GPA, and
completing Intermediate Accounting (ACC
321). BAP is an excellent opportunity to
meet people, network with professionals,
enhance your resume, learn more about
career opportunities, and get involved in
the community through a variety of
service projects. Meetings are held
Wednesday evenings at 5:30 p.m. in
2201 Centennial Hall. At the meetings,
students will have the opportunity to
interact with professionals and gain
knowledge about the business world for
their future endeavors. For information on
upcoming meetings, look for BAP signs. If
you are interested in learning more about
our organization, please visit our website
/betaalphapsi/. We have a lot of great
speakers and activities planned for this
semester. Come check us out!
Beta Gamma Sigma is the honor society
associated only with AACSB-International
accredited business programs. It is
nationally recognized as the business
education counterpart of liberal arts and
science education’s Phi Beta Kappa.
Beta Gamma Sigma is open to business
majors who rank in the top 10% of the
junior and senior classes, and top 20% of
the MBA program.
Delta Sigma Pi (DSP) is a coed professional business
fraternity organized to foster
the study of business in
universities and the
association of students for their mutual
advancement by research and practice.
DSP is one of the largest and most well
known professional business fraternities,
having more than 300 collegiate and
alumni chapters and over 242,000
members nationwide. The Eta Rho
chapter here at UW-L is one of the largest
collegiate chapters within DSP with 72
active members and 29 pledges this
semester. Delta Sigma Pi is a perfect
opportunity for business majors to get
involved in the campus community, make
new friends, and advance both personally
and professionally.
Each semester, DSP performs community
service projects such as Adopt-AHighway, Polar Plunge, and Relay for
Life; fundraising efforts such as brat barns
and assistance with Family Fest; and
professional activities such as lecturers,
company tours, and Prep For Success.
Whether you are interested in
participating in these activities,
networking with other business majors
and business professionals, or becoming
a part of something significant and
meaningful, DSP is just the organization
for you.
By becoming a member in Delta Sigma
Pi, you will learn valuable lessons and
make long-lasting friendships that will
provide you with great memories and
meaningful experiences which will serve
you well into the future. As the current 72
members in DSP will readily agree,
joining Delta Sigma Pi is one decision in
your college career that you will not
regret! To learn more about DSP and how
to become a member,
Invitations to membership are mailed to
eligible scholars in March. If you receive
one, we strongly encourage you to accept
this special acknowledgement of your
academic achievement.
The Financial
Management Association
(FMA) is an organization
that facilitates the
development of knowledge regarding
economic and financial based careers.
Each semester FMA has guest speakers
from different companies to educate
students about their jobs and their firms.
Students are able to learn firsthand the
dynamics of the financial and economic
fields of work. FMA is open to all business
students, but emphasizes careers in
Finance and Economics.
We will held our first meeting Wednesday
March 6 . If you are interested in learning
more about FMA you can find us on
Facebook at
We look forward to a great and productive
semester and we hope to see you at the
meetings. If you have any questions or
would like to be involved, please contact
Jacob Mack at
The Society for Human Resource
Management (SHRM) is the world’s
largest association devoted to human
resource management. Representing
more than 250,000 professional and
student members in over 140 countries,
the Society has more than 575 affiliated
professional chapters and more than 450
student chapters within the United States.
The UW-L SHRM Chapter provides
information to students through activities,
speakers, and networking opportunities
with business professionals. SHRM
caters to all majors because HR skills are
critical no matter what industry or career
you are in. Participation in this group
helps students develop personal jobseeking skills and advice about what
employers are looking for!
CBA Newsletter
SHRM members have the opportunity to
meet employers by attending state
conferences, volunteer at various
locations in the La Crosse area, listen to
professional speakers, participate in the
group’s application for this year’s Merit
Award program, network with HR
professionals, and much more.
This year, there have been roundtable
discussions on different HR topics, a visit
from former members to discuss
transitioning from college to the
workplace, and co-sponsoring a talk on
Violence in the Workplace with the
Violence Prevention Office. Upcoming,
there is a company tour planned,
volunteering at the Children’s Museum for
their Easter Egg-Stravaganza, the
completion of the Merit Award, and other
topics of discussion led by students as
well as talks planned by professionals in
the community.
Meetings are held every other Monday at
5:30 pm in 2302 Centennial Hall. Look for
SHRM signs and e-mails for upcoming
meetings. If you are interested in learning
more about our organization, or getting on
our email list to hear about upcoming
events, contact Greg Wirtz at We are looking
forward to another great semester and
hope to see you at the meetings.
Spring 2013
The Student Advisory Council for the
School of Business (SAC) is a student run
organization on campus that actively
works with the CBAs dean’s office.
Members of SAC develop professional
skills, network with faculty, staff, and local
businesses. SAC also has great
leadership opportunities to help students
gain experience and to become more
active on-campus. This semester we will
being taking part in the Polar Plunge on
March 2nd, working on surveys for
students, and a lot of volunteer work. We
meet every Tuesday at 7:00 p.m. in 105
CWH, feel free to stop by anytime. If you
have any questions, or would like more
information please contact Emily Rainey
Accountancy ............................................................................................... Dr. Barbara Eide
Economics ....................................................................................................... Dr. TJ Brooks
Finance ...................................................................................................... Dr. Lise Graham
Under the supervision of Dr. Haried, the
Information Systems Association (ISA)
has planned a number of speaker
presentations and activities for the Spring
2013 semester. Speakers will be
discussing information systems (IS)
careers, internships, experiences, and
new developments in the IS field. Be on
the lookout for flyers describing our guest
Information Systems .............................................................................. Dr. Kuang-Wei Wen
Management ................................................................................................ Dr. Tom Hench
Marketing......................................................................... Dr. Stephen Brokaw, Interim Chair
Small Business Development Center .............................................. Anne Hlavacka, Director
IS majors/minors and all CBA students
are strongly encouraged to join and
participate in ISA. Our meetings are
excellent opportunities for networking as
well as gaining first-hand knowledge of
the IS field and its critical impact on
Contact Dr. Haried ,
or the ISA president, Kalvin Krueger, for more
MBA and International Programs ................................................................... Martina Skobic
Assistant to the Dean.................................................................................... Amelia Dittman
Interim Associate Dean ............................................................................ Dr. Glenn Knowles
Dean............................................................................................................... Dr. Bruce May