CBA Newsletter
Spring 2015
Published by
Delta Sigma Pi
In cooperation
With the Dean’s Office
& the Small Business
Development Center
Volume 32 No 2
Spring 2015
Health or Liberal Studies) must file a
“change of program” form at the new
college dean’s office. These are also
due by mid-semester and will not be
processed after that date until
registration is complete in early
December. Program change forms
are available at the CBA Dean’s
Office.
Inside this issue:
Dean’s Office
Hoeschler Graduating
Senior Award
1
2
Departmental Updates
Accountancy
Economics
Finance
Information Systems
Management
Marketing
Small Business
Development Center
Advisor/ Advisee Assignments
2
3
4
6
7
9
DEAN’S OFFICE
138 W. Carl Wimberly
Hall
11
Mid-Semester is March 13th,
2015

Student Organizations
CEO Club
American Marketing Assoc.
Beta Alpha Psi
Beta Gamma Sigma
Delta Sigma Pi
Financial Management Assn.
Information Systems Assn.
Society for Human Resource
Management
Student Advisory Council
11
11
12
12
12
13
13
CBA Administration
14
13
13


Applications for admission to the
Business Program are due. All
business majors who will be eligible,
and who are planning to start
advanced (300-400 level) business
courses in summer or fall 2015,
MUST APPLY for the program.
Applications are available at the
Dean’s Office. Late applications may
not be accepted. Applicants who are
completing some of the admission
requirements during summer
session, here or elsewhere, must
also apply by this deadline. Not sure
about the requirement? Check the
CBA advising website:
http://www.uwlax.edu/CBA/CBAAcademic-Advising/.
All major and minor changes are
due. Changes to students’ majors
and minors are done only through the
Dean’s Office. Changes will be
accepted up until mid-semester to
facilitate the registration process and
assignment of advisors. No changes
will be done after that date until
registration is over in early May.
Students planning to change to
another college (Science and
1
Faculty advisor assignment is noted in the
WINGS student center. Students should
check to confirm their assignment,
particularly new transfer and reentry
students, and those who’ve recently
changed majors. Students are expected
to visit with their advisors at least once a
semester.
Advising does not take place only at
registration time. Students are
encouraged to visit with faculty advisors
at any time. Most faculty post their office
hours on their doors. If these hours are
incompatible with a class schedule,
students should talk with their advisors
about arranging another time.
Advising Information Online,
etc.
Check out the registration and course
scheduling information for CBA students
at our website:
http://www.uwlax.edu/CBA/CBAAcademic-Advising/. Here you will find
basic information about registration
advising, and scheduling business core
requirements and majors. This
information is helpful to review before
meeting with your advisors.
The departments also have information
about their programs, careers, faculty,
student organizations, etc. You can link to
their websites from the CBA home page.
Checksheets outlining all degree
requirements (General Education,
Business Core, all business majors and
CBA Newsletter
minors) are also available. You can pick
them up from the Dean’s Office in 138
Wimberly Hall.
Your electronic Advisement Report (AR)
degree audit is always available to you
and your faculty advisor in your WINGS
student center.
Registration for Summer and
Fall 2015
Registration for summer session was
open mid-February, earlier than in past
years. If you intend to register for summer
session classes, you may do so at this
time in WINGS. If you are applying to the
business program this spring and want to
take upper level business classes in the
summer, submit your business program
application to the CBA Dean’s office. Your
application will be processed right away.
Spring 2015
138 Wimberly Hall, to schedule an
appointment.
Graduates must also apply to graduate
through the WINGS student center. It is
found under “other academics.” This
should be done now, if you haven’t
already done so.
1.
2.
3.
Students planning to graduate are
required to get a “credit check” with Becky
Vianden, Assistant to the Dean, before
registering for their final semester. Call
785-8090, or stop by the Dean’s Office in
Dropping a class? The last day to
drop a full-semester course is March
27th. Drop forms may be obtained
from the Dean’s Office; they require
the instructor or student’s faculty
advisor signature. Students may not
drop courses after this date.
Planning to complete a course at
home over the summer? If you’re
thinking about completing a course
somewhere other than
UW-La Crosse, please note you must
obtain permission from the Dean’s
Office, in advance, if you want to
transfer the course back to your
program here. Repeating courses
may be done only at UW-L.
Thinking about studying abroad
next year? Check the UW-L Study
Abroad website for all the information
about deadlines, various program
opportunities, scholarships, etc. Go
to this website and click on Study
Abroad on the left side of the page:
http://www.uwlax.edu/internationaleducation/.
The CBA strongly encourages this
type of international experience, and
there are opportunities for study
anywhere from three weeks to a full
academic year… in English and nonEnglish speaking areas of the world.
4.
August and December 2015
Graduates
Hoeschler Graduating
Senior Award
Reminders
Registration for fall semester begins in
mid-April. Instructions for registering are
sent to your email address by the
Records and Registration office in late
March.
Registration advising will be available
from faculty advisors, usually by
appointment. Advisors should have signup sheets for appointments at this time, or
you’ll receive other information about
appointments from them. Students should
schedule appointments well in advance of
their registration time and day. Students
majoring in Accountancy and
International Business are required to
see their advisors before they may
register, and some other CBA faculty
may also restrict registration until an
advising session has taken place.
$500. You can pick up an application form
in the Dean’s Office, 138 Wimberly Hall.
Applications will be due in the Dean’s
Office by March 27th.
Milestones! Milestones are markers
on your record that indicate
placement level in math and English,
and also Admission to the Business
Program. You can find your
milestones in your WINGS Student
Center. Check the drop-down menu
and click on the link. It’s the same
menu list with your Advisement
Report (AR), transcript, course
history, etc.
CBA Study Abroad
Scholarships
If you are studying abroad in Summer or
Fall 2015, consider applying for a CBA
Study Abroad Scholarship. Dollar
amounts are to be determined; however,
past scholarship recipients have received
awards in the amount of approximately
2
The prestigious Hoeschler Award is given
each year to an outstanding CBA
graduate from the academic year classes.
Graduates from the 2014 August and
December classes, as well as the May
2015 class, are invited to apply.
Applications may be obtained from the
Dean’s Office, 138 Wimberly Hall. They
are due by March 6th. You must apply to
be considered. The 2014 award was
$1500.
The Hoeschler Award recognizes a
business graduate who has demonstrated
outstanding achievement in their
undergraduate program, with emphasis
given to those who have been involved as
leaders in special projects, community
and entrepreneurial endeavors, and
organizations, and who have
demonstrated a creative approach to
identifying, planning and executing one or
more projects.
DEPARTMENTAL
UPDATES
ACCOUNTANCY
DEPARTMENT
Banquet
The Thirty-second Annual Spring
Accountancy Banquet is scheduled for
Wednesday, April 29, 2015 at Valhalla in
Cartrwight Center. All accountancy
majors are encouraged to attend. This is
an excellent opportunity to network with
firms, businesses, and UW-L alumni. The
Department of Accountancy awards its
scholarships at the banquet. If you did not
receive an invitation, come to the
Department of Accountancy office, 415
Wimberly Hall.
CBA Newsletter
Spring 2015
Faculty Changes
Two new faculty members will be joining
the Department of Accountancy in the fall
of 2015. Dr. Gregory Liyanrachchi will be
joining as an Associate Professor and will
be teaching Advanced Accounting and
Accounting Principles I in the fall. He
earned a PhD from the University of
Otago in New Zealand and is a Chartered
Accountant in New Zealand. He has
taught in the United States, Canada, New
Zealand, and Sri Lanka.
Nirmalee Summers is completing her PhD
at Mississippi State University this spring.
She also has master’s degrees in tax and
information systems. She will join us as
an Assistant Professor and teach
Accounting Information Systems and
Accounting Principles I in the fall. She will
also teach Taxation for Non-accountants
in the spring.
Congratulations to Professor Maas. He
has been elected for a three-year term as
the chair of the Department of
Accountancy starting at the end of the
current academic year. The department is
also searching for a new business law
faculty member.
The accountancy minor consists of
thirteen credits: ACC 321, plus three
additional 3-credit ACC courses
numbered 300 or above.
Class Scheduling Information
150-hour Curriculum and CPA
Candidates
Summer 2015
Online offerings:
Summer Session I: ACC 221 –
Accounting Principles I
Summer Session I: ACC 221 –
Accounting Principles I
Summer Session I: ACC 421 – Advanced
Accounting
Summer Session I: BUS 205 - Legal and
Ethical Environment of Business
Summer Session II: ACC 222 –
Accounting Principles II
Fall Semester 2015
All required accounting courses will be
offered and three electives. Two sections
of ACC 400 are scheduled. Section one is
Accounting for Governmental and NotFor-Profit Entities with Dr. Eide. Section
two is Principles of Fraud Examination
with Dr. Herron. The third elective is ACC
430 – Taxation II.
BUS 305 and BUS 405 will be offered.
Drs. Rosacker and Winter are retiring at
the end of the current academic year.
Professor Rick plans to move on to
doctoral education. We hope to get her
back permanently after she completes her
education.
Placement
BUS 350, Career Preparation, will be
offered in the fall. Accountancy majors
are strongly encouraged to take the
course as a junior.
Demand for UW-L accountancy
graduates in professional positions and
current accountancy majors in internships
remains strong. Accounting Career Fair
and Accounting Interview Days are
scheduled to start September 28.
Accountancy Major
The accountancy major consists of eight
required courses and one elective (28
total credits). The required courses are
ACC 321, 322, 325, 327, 330, 418, 421,
and 438. Students must have a 2.50 GPA
in those 28 credits.
Accountancy Minor
If you need assistance with your ACC 221
or ACC 222 classes, tutors are available
in the Murphy Library Tutor area on the
second floor. Hours are Mondays,
Tuesdays, and Wednesday evenings.
Passing the CPA examination is part of
the process to become a licensed CPA.
Wisconsin and Minnesota require 150
college credits to become a CPA. The
department recommends that all students
complete their 150-hour curriculum before
starting employment in any jurisdiction.
Students heading to other jurisdictions
should verify where that jurisdiction is in
the 150-hour process.
Wisconsin changed the rules for taking
the exam before graduation in April 2013.
NASBA and the state have been
disputing the implications of the wording
of the new law. Check with your advisor
for current interpretations.
ECONOMICS
DEPARTMENT
Winter 2015
Expected online offerings:
ACC 222 – Accounting Principles I
ACC 222 – Accounting Principles I
BUS 205 - Legal and Ethical Environment
of Business
Spring Semester 2016
421 will not be offered. All other required
major courses (including 418) will be
offered. Accounting electives are
expected to be ACC 324 (the new
number for IFRS) and ACC 430. In
addition, the department will offer ACC
301 – Taxation for Non-Accountants, an
elective in the ACC minor.
BUS 305 and BUS 405 will be offered.
Advising and Registration
All accountancy majors are required to
meet with their advisors before registering
online. Carefully review your Advisement
Report before scheduling your advising
appointment and registering. If you have
questions about the accountancy major,
be sure to discuss these with your
advisor. Additional information regarding
advising will be forthcoming.
Accountancy Tutors
3
Summer 2015 Courses
The Economics Department will be
offering the following courses online this
summer: ECO 110, ECO 120 and ECO
320 Sports Economics.
Dr, Hoffer will be teaching ECO 320 Sports Economics online during summer
session I. The course will meet entirely
online and grades will primarily be
determined by online discussions,
assignments, and two exams. Sports
economics covers a range of topics,
including sports finance, public financing
of stadiums, sports labor markets
(Moneyball), and the NCAA. Students will
have the opportunity to discuss and
debate current issues in sports and are
required to attend at least one
professionally organized sporting event
over the span of the course.
Fall 2015 Courses
The Economics Department will offer
ECO 305, 307, 308, 321, 336, 340, 375,
and 471. The descriptions for of a few of
these courses are offered below.
Mary Hamman will be teaching ECO 471
Health Economics. This course applies
economic intuition and basic models to
CBA Newsletter
topics in public health, health policy, and
healthcare administration. Students select
and research topics that fit their interests
and career goals or may partner with
Dr. Hamman to examine topics in her
areas of interest, which include aging,
health disparities, and preventive
healthcare. Last fall's class examined
topics like the impact of the Affordable
Care Act on breast cancer screening
rates, the rise in medical tourism, mental
health parity laws and health status, and
the association between college football
game schedules and binge drinking.
Students also had the opportunity to
discuss trends in healthcare delivery with
Tom Schlesinger, Executive Consultant to
Gundersen Health System.
Adam Hoffer will teach ECO 321 Modern Political Economy, which
explores the role of government in
modern society. This course dissects the
modern political environment, studying
the way in which voters, politicians, and
constituents respond to incentives.
Students will have an opportunity to
research the causes and effects of a
government policy of their choosing.
New Institutional Economics
and Economic History
Conference
The University of Wisconsin – La Crosse
Department of Economics is sponsoring a
one day conference on New Institutional
Economics and Economic History
on Friday, September 25, 2015. Dr. Mike
Haupert and Dr. Nabamita Dutta have
planned this conference and are bringing
in nationally recognized experts in the
field. Dr. Lee Alston from Indiana
University, Bloomington, Dr. Gary Libecap
from University of California,
Santa Barbara, Dr. John Nye from
George Mason University and
Dr. Phillip Keefer from the Inter-American
Development Bank have all agreed to
deliver presentations. The purpose of the
conference is to discuss, in a series of
papers and comments, the role of the
new institutional economics in the study
of economic history. The intended
audience for this conference will include
advanced undergraduate economics
majors as well as faculty from UW-L and
area institutions. The objectives of the
conference are to provide students with
an overview of new institutional
economics and how it contributes to our
understanding of economic growth and
development and the important role it
plays as a field in economics, and to
provide faculty with exposure to the
current research issues that they may find
useful in their own research and classes.
Spring 2015
Dr. Haupert and Dr. Dutta’s research
areas consist of economic history and
institutional economics. They hope this
conference will expose the students of
UW-L to the importance of this sub-field
of economics as well as how it connects
with different disciplines like political
science, sociology and history.
Notes and News
Professor John Nunley recently had two
papers accepted for publication. The first
paper "Racial Discrimination in the Labor
Market for Recent College Graduates:
Evidence from a Field Experiment" was
accepted for publication by the B.E.
Journal of Economic Analysis and Policy,
and the paper was featured in an article
published in Fortune magazine
(http://fortune.com/2014/11/04/hiringracial-bias/). The second paper "ChildCustody Reform and the Division of Labor
in the Household" was accepted for
publication in Review of Economics of the
Household.
Mary Hamman's work on racial and ethnic
disparities in colorectal cancer screening
and the role of health insurance coverage
has been recently accepted for
publication in the American Journal of
Public Health. She and coauthor Kandice
Kapinos from Rand find state mandated
coverage of colon cancer screenings is
associated with reductions in disparities
endoscopic between Hispanic and nonHispanic men. However, disparities
between other minority groups and whites
persist under mandated coverage. These
findings foreshadow the likely effect of the
Affordable Care Act preventive care
mandates.
Mike Haupert had an op-ed published in
the La Crosse Tribune
(http://goo.gl/aiknFa) entitled “College
grads boost economy.”
Mary Hamman's ECO 330 Labor
Economics course is conducting labor
market research for seven area
organizations to assist with issues
ranging from hiring and compensation to
anticipating possible changes in the
federal minimum wage. Students will
complete a job shadow experience in
March as part of these projects. This
embedded course project is sponsored
through the Office of Undergraduate
Research and Creativity.
Three former students from Mary
Hamman's Spring 2014 BUS 230 class,
Michael Ulman, Max Kaiser and Erika
Whitson, are helping the Whitehall Public
Library to write a grant application. This
grant would fund the implementation of
some of the programs their class project
4
suggested are needed in the Whitehall
community. The library is hoping to
expand adult literacy programs with a
focus on career support and English
language skills.
Scholarships
David M. Cole Award in Economics and
Finance
* freshman, sophomore, junior or senior
to be enrolled full time with a major in
economics
* 3.25 or higher cumulative GPA
* financial need may be considered
* based on academic achievement in
Economics and Finance
* good performance in the intermediate
macroeconomics and microeconomics
courses
James Prudhome Scholarship in
Economics
* Recipient must be enrolled full time at
UW-La Crosse
* Recipient must be in good academic
standing with GPA of at least 3.0
* Recipient must be admitted into the
College of Business Administration with a
major or minor in economics
* Recipient must be a junior (third year)
student
FINANCE
DEPARTMENT
Integrated Core Course
Offering
Building on last year’s success, the
Department of Finance is again
partnering with the Departments of
Management and Marketing to offer
integrated sections of FIN 355, MGT 308
and MKT 309. Students in the integrated
core courses will take the three courses in
the same cohort and work on integrated
applied projects, including a final
consulting project for a local company.
This year’s offering will again include a
Business Consulting Seminar
(FIN/MGT/MKT 400-01), in which
students will learn professional
communication skills. This is a great
opportunity for students to develop their
professionalism and critical-thinking skills,
all while taking these three required core
courses. Students can apply for the
integrated set of courses in late March
and, if accepted, will be guaranteed
registration in the four courses. For more
information, contact Diana Tempski (FIN)
(dtempski@uwlax.edu), Nicole Gullekson
(MGT) (ngullekson@uwlax.edu), or
CBA Newsletter
Maggie McDermott (MKT)
(mmcdermott@uwlax.edu).
Chartered Financial Analyst
Global Investment Research
Challenge
Congratulations to the members of the
CFA Global Research Challenge teams
on their strong showing in the Madison
CFA Local Competition. This year UW-L
fielded two teams: (1) Kendall Lisiecki,
Hei Yeung Fung, Cara Hughes, Nathan
Routhier, and Ethan Schuttler; and (2)
Alex Umhoefer, Tyler Schiessl, Alexander
Troff, and Scott McCullough. Through this
competition, students receive real-world
training in equity analysis. Business and
finance students interact with investment
professionals and top firms while getting
real-world experience in equity analysis,
sell-side research report writing, and
presentation skills. Thank you to Dr. Van
Dalsem for all his coaching efforts to
support the two teams.
Student Opportunities
It Make$ Cents! - It Make$ Cents! is a
financial literacy program that offers all
UW-L students information and promotes
financial success. A number of activities
are scheduled for this semester, including
a prom dress re-sale, presentations, and
student advising. If you would like to
participate in the program or would like
information on financial literacy, please
contact Dr. Van Dalsem at
svandalsem@uwlax.edu or visit the It
Make$ Cents! website at
http://www2.uwlax.edu//it-makes-cents/.
Temte Scholarships – These
scholarships, established by Dr. Andrew
Temte, CEO of Kaplan Schweser, cover
expenses related to taking the CFA Level
I exam and are available to students
enrolled in Advanced Financial Analysis
(FIN 447). Scholarship winners receive
course materials, exam fees and tuition
reimbursement valued at almost $2,500.
Congratulations to Kendall Lisiecki, Yen
Trinh, and Alex Umhoefer as this year’s
scholarship recipients.
Class Scheduling Information
Summer Term Courses
All summer 2015 course offerings are
contingent on enrollments.
Summer I: (May 26 – June 19)
Principles of Financial Management
(FIN 355) will be offered online this
summer. The course, a requirement of
the CBA core, introduces the financial
Spring 2015
management of the firm. Topics covered
include financial statements, working
capital management, cost of capital,
capital budgeting, capital structure, types
of capital, and the time value of money.
Prerequisites include ECO 110, ECO 120,
and ACC 222. Please contact Dr. Wolf
(rwolf@uwlax.edu) for more information.
Corporation Finance (FIN 370), a
finance major requirement, studies
current theories concerning the valuation
of the firm and its capital structure. Topics
emphasized are risk analysis, capital
structure, dividend theories, cost of
capital, capital budgeting and
management of working capital. FIN 355
is a prerequisite. Contact Dr. Van Dalsem
(svandalsem@uwlax.edu) for more
information.
Summer II: (June 22 – July 17)
Finance Group I Elective: Financial
Modeling (FIN 437), available to any
finance major, focuses on the
development of Excel-based models to
analyze a variety of personal and
professional finance problems. Specific
topics include creating programs in Visual
Basic, asset pricing techniques, and
sensitivity analysis. This course will be
offered online and the prerequisite is FIN
355. Please contact Dr. Van Dalsem
(svandalsem@uwlax.edu) for more
information.
Personal Finance (FIN 207) is open to
students in all colleges and can help you
acquire the tools you need to reach your
financial goals. Also, the course is
included in the General Education
curriculum as a component of the Self
and Society category. Delivery for the
summer session will be online. Topics
covered include investing, fringe benefits,
taxes, buying a house and/or an auto,
credit, and budgets. Please contact
Professor Tempski
(dtempski@uwlax.edu) for more
information.
Fall Term Courses
Finance Group I Electives
Advanced Financial Planning (FIN 407)
covers a variety of personal financial
planning topics such as retirement
planning, educational planning, mutual
fund investing, taxes, and estate
planning. The course is a requirement for
the Risk, Insurance and Financial
Planning Concentration, but may be taken
by any finance major with senior class
standing. The prerequisites for this course
are FIN 355 and senior standing, but FIN
207 and FIN 360 are useful. Contact
Dr. Wolf (rwolf@uwlax.edu) for more
information.
5
Management of Financial Institutions
(FIN 410) provides students with an
understanding of the operations and
managerial decisions necessary for a
banking institution to be successful in a
variety of economic environments. The
prerequisite for this course is completion
of Money and Capital Markets (FIN 390)
or Money and Banking (ECO 301).
Professor Brye (cbrye2@uwlax.edu)
teaches this timely course; please contact
him for more information as necessary.
Finance Group II Elective
In Principles of Insurance (FIN 360),
open to all CBA majors, students learn
about a variety of risk management
concepts, insurance industry practices,
and common insurance contracts.
Although the course is primarily an
introduction to the topic of risk
management for the firm, some attention
is given to personal insurance for the
home, automobile, life, and health. The
prerequisite for FIN 360 is completion of
ACC 221. Please contact Dr. Graham
(lgraham@uwlax.edu) for more
information.
Finance Group III Elective
Life Insurance (FIN 361), which has FIN
360 as a prerequisite, will study of life
insurance and its relationship to financial
planning. Topics covered are the
determination of financial needs for
survivors resulting from premature death
of a family member, concepts of life
insurance and annuities including
quantitative foundations, policy
provisions, comparisons of alternate
products, and taxation issues. Please
contact Dr. Graham
(lgraham@uwlax.edu) for more
information.
General Education Elective
The department will offer several sections
of Personal Finance (FIN 207) in the fall.
This course is a survey of personal
financial topics including: budgeting,
investing, and retirement planning. Guest
speakers will include local experts in
financial planning, insurance, and other
related professions. The course is open to
all colleges with no prerequisites. Please
contact Professors Tempski
(dtempski@uwlax.edu) or Brye
(cbrye2@uwlax.edu) with questions about
the course.
Advising and Registration
The department will email informational
material on advising and registration at
the end of March. Please carefully review
your Advisement Report, available on
WINGS, before scheduling your advising
CBA Newsletter
Spring 2015
appointment and registering.
Faculty Notes
Dr. Wolf has “The Rent or Buy Decision
for Residential Real Estate: Implications
of a Risky Asset” (with Dale Domian and
Hsaio-Fen Yang) forthcoming in the
Spring 2015 issue of Managerial Finance.
Dr. Wolf serves as a board of directors
member for Marine Credit Union and
chairs two board committees: the Board
Governance Committee and the Asset
Liability Committee. He also serves on
the UW System Tax Sheltered Annuity
Investment Committee, which meets
semi-annually in Madison to discuss
policies and participants.
Dr. Van Dalsem chairs the Assurance of
Learning Task Force for the College of
Business and is the advisor for the CFA
Global Investment Research Challenge.
He also serves on the advisory board of
the It Make$ Cents! financial literacy
program. Please note opportunities for
involvement with the CFA Global
Investment Research Challenge and the
It Make$ Cents! program elsewhere in the
newsletter.
Dr. Thomas and Dr. Borah will attend the
Midwest Finance Association annual
meeting in Chicago in March. Dr. Borah
will present her paper, "CEO inside debt
and dividend payout policy." She is also
the advisor for the Financial Management
Association (FMA) Student Chapter.
Please note opportunities for involvement
with the FMA student chapter elsewhere
in the newsletter.
Dr. Colclough will present "UkrainianAmerican Credit Union Experience," coauthored with Dana Boyko, at the MBAA
Conference, March 25-27 in Chicago. He
is the Chair of the Community Credit
Union Board of Directors and a member
of the Asset/Liability Committee. He is
also a member of the board of the La
Crosse Area Development Corp and
serves on UW-L’s Joint Legislative and
Regent Relations Committee.
Dr. Colclough is also the Interim
President of the UW-L Foundation.
Dr. Graham is a member of the Select
Committee on Internationalization at
UW-L and the Joint Promotion
Committee. She also is the advisor for
Delta Sigma Pi Professional Business
Fraternity.
Professor Tempski serves on the Board
of Directors for Marine Credit Union
Foundation. She is also on the UW-L
Online Advisory Council and serves as
the faculty advisor for the College
Republicans.
Professor Brye is the President of the
Board of Directors at the Viroqua Food
Cooperative, which is in the process of
expanding. They have done a
comprehensive market study and recently
hired a consulting firm to complete a
feasibility study, so some of those results
will be serving as illustrations of financial
decision-making in his FIN 355 classes.
He also serves on the advisory board for
Wisconsin Mutual Insurance Company
and he recently completed The Science
of Learning Seminar series offered by
CATL.
Tutors & Other Assistance
If you need a little help to understand your
latest finance assignment or lecture, we
urge you to visit our tutor located in 406E
Wimberly Hall. Logan Siudzinski will be
pleased to help you with your questions.
His hours are 12:00 – 1:00 p.m. on
Mondays, 2:30 – 3:30 p.m. on Tuesdays,
9:15 – 10:45 p.m. on Wednesdays and
Thursdays. Administrative assistance can
be obtained from our program assistant,
Ms. Maureen Spencer, whose office is in
404 Wimberly Hall.
Information Systems
Department
Have You Considered the IS Major,
Minor, or Health Information Systems
Management (HISM) Minor? They Hold
the Key to Your Future Career
Success!
The IS majors develop strengths in both
business management and technology
which uniquely enable them to bridge the
gap between business needs and
computerized solutions. While completion
of the CBA core allows them to
understand and analyze business
problems, our robust training in systems
development, programing, database
management and data communications
empowers them to develop effective
technical solutions. The UW-L IS
graduates have been in high demand and
enjoyed the highest average starting
salary among all CBA majors. Regardless
of the business downturns, our job
placement rate has been 100% for 13 out
of the last 15 years and the starting
salaries are now in the $50,000 to
$60,000 range. And the future looks even
brighter. A Yahoo Finance article
(2/24/2015) listed “the top 25 highest
paying jobs with the most openings right
now,” ten out of these top jobs fall in the
6
IS domain with five in the top ten. These
IS-related jobs ranging from software
engineers to database administrators to
user-experience designers are creating
more than 143,000 openings nation-wide!
Given the information and
communications technology (ICT) is an
essential part of just about every
profession, you might want to consider
the IS minor as it will nicely complement
your major to help you land better jobs.
This program is primarily meant for
enhancing the ICT knowledge and
capabilities of other business majors (16
credits required), but it also can be taken
by non-business students (25 or 28
credits required) who wish to strengthen
their problem solving ability using
information systems. Since its inception in
2002, more than 100 business and nonbusiness majors have graduated from this
program. While we have been evidencing
how successful accounting and finance
majors leverage the IS minor in their
careers, many graduates from other
disciplines with the IS minor could also
testify the value of our program.
If you have an interest in the healthcare
industry and would like to join the ongoing
effort in improving healthcare using ICT,
then the HISM minor is right for you. The
objective of the HISM minor is to infuse
pertinent, up-to-date health information
systems knowledge into the students who
will take on responsibilities in using
information systems to manage medical
practice and/or make clinical decisions to
improve the quality and efficiency of
healthcare delivery. This minor could also
help non-healthcare students broaden
their employment prospect to include
healthcare related positions. The HISM
minor is a two-year program that can be
fast-tracked through in one year with
careful advanced planning.
Both the IS minor and HISM minor
programs are welcoming new students for
the fall 2015 class. Applications are
accepted anytime and processed right
away.
Part-Time Faculty Recruitment
A half-time associate lecturer position has
been approved for the IS Department and
the recruitment process has been
underway. We are hoping to fill the
position before a potential hiring freeze
precipitates under the State’s funding
woes.
Fall Course Offerings
Only one section of IS 330 and IS 401
each will be offered in the fall. For the
HISM program, one section of IS 321, IS
CBA Newsletter
340 and IS 370 will be offered. In
addition, Dr. Yang will again offer one
section of IS 320 as an elective to all IS
major and minor students.
Under staffing and funding uncertainties,
7 sections of IS 220 are planned for the
fall semester with 210 seats available. An
overflow section is also planned but will
stay closed until the demand justifies it.
For the first time in the coming fall we will
employ the “waiting list” feature in Wings
to manage override requests for all
sections of IS 220. The Wings system will
automatically move requesters from the
waiting list into the section as the class
cap is increased. The course instructor
will not independently override students
into the sections. However, all waiting
lists will be automatically erased from
Wings on the first day of fall classes, and
at that time, the IS office will take over all
override requests.
Summer Session Courses
As of this news writing, one of the two
sections of the IS 220 summer course is
still wide open. Students who wish to
avoid the fall congestion can take this
opportunity to complete the convenient
online course in the summer.
Research Grants
Drs. Dai, Haried, and Yang received the
2015 CBA Summer Research Grant.
Faculty Research Output
Dai, H., Luo, R., Liao, Q., and Cao, M.
"Explaining Consumer Satisfaction of
Services: The Role of Innovativeness
and Emotion in an Electronic Mediated
Environment," Decision Support Systems,
70 (2015), pp 97–106.
Haried, P. (2015). “Evaluating Information
Systems Offshoring Strategic Fit: An
Uncertainty Perspective,” presented at
American Society of Business and
Behavioral Sciences, February 2015, Las
Vegas, NV.
Peng, K., Chen, Y. and Wen, K. “An
Integrated Model on Branded Apps
Adoption: Brand Attachment, Brand
Identification, and Consumption Value,”
presented at Decision Science Institute
Annual Meeting, November 2014, Tampa,
FL.
MANAGEMENT
DEPARTMENT
Spring 2015
Major in Management!
To be successful in an organization, you
need to understand the “people side” of
business. A Management major helps
prepare you for this aspect of
organizational life. Whether you are an
entrepreneur, working closely with only a
few people, or you are employed by a
Fortune 500 company, you will benefit
from understanding team dynamics,
motivation, leadership, and change. The
dynamics of organizational
communication, an understanding of the
hiring process, knowing how to train
employees effectively, and properly
handling employee grievances are
additional areas that Management majors
can study. These are important skills: “I
will pay more for that ability [The ability to
deal with people] than any other under
the sun.” – John D. Rockefeller.
Any major at UW-L will give you the
technical training to help you get your first
job…but plan beyond your first job; plan
for a career!
Good to the Core!
Juniors and Seniors: Have you signed up
for CBA Integrated Core? You should!!!
Students from last year’s class (shown in
the photo) are still talking about what a
great educational experience it was. In
the Integrated Core program, UW-L
students received applied business
consulting experience and completed
required three CBA core classes. Classes
included Organizational Behavior and
Theory (MGT 308), Principles of
Marketing (MKT 309), Principles of
Finance (FIN 355) and a Business
Consulting Seminar (MGT/MKT/FIN 400).
Students worked on a series of three
applied projects, with the final one being a
client-based project for one of two
organizations in the region.
(ngullekson@uwlax.edu) for more
information.
Student Excels in
Supply Chain Competition
Drew Stapleton’s Supply Chain
Management class involves students
participating in global teams with other
students at various universities as they
analyze and develop efficient supply
chains (see last year’s newsletter for
more details). Last fall, one of the
students, Matt Sommer, scored a perfect
score in the global competition. Less than
2% of the nearly 900 students from 20
countries across eight time zones,
including China scored a perfect 125. The
only other student from Wisconsin to
achieve a perfect score last fall was a
UW-Madison graduate student.
Congratulations, Mr. Sommer!
“It was a great
chance to see
cultural and
personal
differences
come together
to achieve a
goal as a
unified global
team. The
majority of
what we are
taught in school, until this point, comes
from a PowerPoint or textbook, so to have
the opportunity to work with future
business leaders in a real world
application was an invaluable experience.
We had to take into consideration more
than the task at hand and factor in team
dynamics, knowledge gaps, and other
issues we will face outside of the world of
academia. I highly recommend
participating in the SMC project in the
future.” -- Matt Sommer
Class Scheduling Information
Summer Classes, 2015
Students and Faculty from 2014’s CBA
Integrated Core Class
The Integrated Core will be offered again
this fall. It is a great way to apply and
integrate knowledge from these business
courses, help local businesses, and add
something to your resume – all at the
same time! Seating is limited. Students
interested in the Integrated Core for fall
2015 should contact Dr. Nicole Gullekson
7
This summer at least nine students will be
heading to Bratislava, Slovakia, for the
5th year of the Global Consulting
Program. They will work on applied
business projects for companies in the
region – all the while earning college
credit (MGT 400). Companies in previous
years included Google Slovensko, Dell,
AT&T and the U.S. Embassy. Students
interested in learning more about the
program should contact Dr. Nicole
Gullekson (ngullekson@uwlax.edu).
CBA Newsletter
Spring 2015



Interested in something a little closer to
home? Make UW-La Crosse a part of
your summer plans!
If you are a freshman, pondering whether
to pursue a business major, you might
consider taking MGT 100, “Introduction to
Business.” If you have been admitted to
the College of Business or will be before
summer, consider one of the following
courses (all offered Summer Session I:
Mid-May to Mid-June):



MGT 308 – Behavior & Theory in
Organizations, offered by
Dr. William Ross
MGT 393 – Production &
Operations Management, offered
by Dr. Drew Stapleton
MGT 449 – Administrative Policy
Determination, offered by Dr. Justin
Kraemer
Fall Electives, 2015
Fall of 2015, the Management
Department will offer several
undergraduate and MBA electives. If you
are a freshman, pondering whether to
pursue a business major, you might
consider taking MGT 100, “Introduction to
Business.” If you are a junior or senior, as
you plan your schedule please consider
taking the following classes:
Undergraduate Electives:






MGT 300 – Business
Communications, offered by Dr.
Weina Ran. Note: This course is
open to non-business majors also.
MGT 303 – Principles of LaborManagement Relations, offered by
Dr. William Ross
MGT 385 – Human Resources:
Employment, offered by Dr. Christa
Kiersch
MGT 400 – Corporate Citizenship
& Stakeholder Management,
offered by Dr. Kareem Shabana
MGT 400 – Entrepreneurship,
offered by Ms. Kelly Nowicki
MGT 400 – Supply Chain
Management, offered by Dr. Drew
Stapleton


MGT 400 – Health Care
Management, offered by Dr. James
Gillespie
MGT 414 – Crisis and Contingency
Management, offered by Dr. Allan
Macpherson
MGT 428 – Technology &
Innovation Management (with a
special focus on Healthcare
Technology), offered by Dr. James
Gillespie
MGT 485 – Collective Bargaining &
Negotiation, offered by Dr. William
Ross
BUS 310 – Principles of
Sustainable Business, offered by
Dr. Henry Petersen
MBA Courses



MGT 710 – Technology &
Innovation Management, offered by
Dr. James Gillespie
BUS 735 – Business Decision
Making & Research Methods,
offered by Dr. Weina Ran
BUS 790 – MBA Assessment,
offered by Dr. Nicole Gullekson
Scholarship Opportunity
If you are majoring in Management,
consider applying to the Lora Greene
scholarship fund. This award is given to a
senior with at least a 3.5 GPA.
Get Involved With Management
Research & Business
Consulting!
Want to go to show your projectmanagement skills to a prospective
employer? Thinking of going to graduate
school or law school some day? Do you
like pondering interesting questions?
Then get involved with management
research and business consulting!
Numerous faculty members in our
department can work with you and guide
you on research and consulting projects.
If you look at the recent faculty
publications (below) or visit the
Department of Management webpage
(http://www.uwlax.edu/Management/Rese
arch/) for a more extensive list, you might
find that someone here is interested in
some of the same topics that you are.
Business professors also assist nonprofit
organizations; your involvement with
those nonprofits may possibly lead to an
internship (MGT 450 credit; restrictions
apply). Your involvement with research
can often be turned into an Independent
Study research project (MGT 499;
restrictions apply). It is the perfect way to
enhance your resume or graduate school
application, and increase your
understanding of management concepts.
Faculty Research
Book Chapters:
Sustainable Business Minor
Offered
Interested in learning how businesses can
be more environmentally and socially
responsible? Consider the 18 credit
Sustainable Business Minor! Usually, the
CBA offers the introductory BUS 310
each fall semester, with electives offered
each semester and the “capstone” course
(BUS 450) offered each spring semester.
This major provides students with the
opportunity to explore the relation
between business and natural creation,
maximizing good stewardship of natural
resources, even while pursuing business
objectives. Fall, 2015, we plan to offer the
following courses in the minor:



BUS 310 – Principles of
Sustainable Business, offered by
Dr. Henry Petersen
MGT 408 – Global Responsibility
of Business, offered by
Dr. Jonathan Ying
MGT 400 – Corporate Citizenship
& Stakeholder Management,
offered by Dr. Kareem Shabana
8
Jayawarna, D., Jones, O., and Allan
Macpherson (2015), “Becoming an
Entrepreneur: The Unexplored Role of
Childhood and Adolescent Human
Capital,” in D. Rae and C Wang
(eds), Entrepreneurial Learning: New
Perspectives in Research, Education and
Practice.Routledge, Abingdon, pp.45-71.
Elliott, D and Allan Macpherson, (2015),
“Fatal Failures to Change? The Case of
Haringey Social Care,” in D. Buchanan
and D. Denyer (eds), After the Crisis:
Implementing Change Following Extreme
Events. Routledge, Abingdon, pp. 27-57.
Journal and Magazine Articles:
Christa E. Kiersch & Byrne, Z. S. (in
press, 2015). “Is being authentic being
fair? A multilevel examination of authentic
leadership, justice, and employee
outcomes,” Journal of Leadership &
Organizational Studies, 1-12. [Published
Online ahead of print].
Yamamoto, M., Lee, T-T., & Weina
Ran (2015). “A multilevel analysis of
individual- and prefecture-level sources of
media trust in Japan,” Communication
CBA Newsletter
Research. [Published Online ahead of
print].
Yamamoto, M., & Weina Ran, (2014).
“Should Men Work Outside and Women
Stay Home? Revisiting the Cultivation of
Gender-Role Attitudes in Japan,” Mass
Communication & Society, 17 (6), 920942.
Jayawarna, D., Jones, O., & Allan
Macpherson, (2014), “Entrepreneurial
Potential: the Role of Childhood Human
Capital,” International Small Business
Journal, Vol. 32(8), 918-943.
Jayawarna, D., Rouse J. and Allan
Macpherson, (2014), “Life course
pathways to business startup,” Entrepreneurship & Regional
Development. Vol. 26(3-4) 282-312.
Muller-Seitz, G. and Allan Macpherson,
(2014), “Learning during Uncertainty as a
‘War for Meaning’: The Case of the
German E. coli Outbreak in
2011,” Management Learning, Vol. 45(5),
593-608.
Andrew Stapleton, Pande, V., Soumen
Ghosh, & Uzay Damali, (Winter, 2014),
“Refining Shippers’ Dyadic Cost, Risk,
and Delivery Responsibilities: The
Principal Changes to INCOTERMS and a
Transaction Cost Focus for the Future,”
Journal of Transportation Management
Vol. 24 (2), 7-30.
Newman, E., & William Ross, (Fall,
2014), “Using Mobile Devices for
Employment Testing,” Employment
Relations Today, 41 (3), 1-11.
Andrew Stapleton, Pande, V., & O’Brien,
D., (Nov., 2014), “Reconciling Practice,
Policy, and Law between Maritime
Shipping and International Banking:
Avoiding the Misuse of INCOTERMS,”
American Shipper, 56 (11).
Andrew Stapleton, et al. (in press,
2015), “INCOTERMS for the Masses,”
Business Outlook, 13 (2).
Andrew Stapleton, et al. (in press,
2015), “The Misuse of INCOTERMS,”
Business Outlook, 13 (3)
Vancouver, J. B., Nicole L. Gullekson,
Morse, B. J., & Warren, M. A. (2014),
“Manipulating self-efficacy to affect
performance negatively at the betweenperson level,” Human Performance, 27
(3), 243-261.
Spring 2015
turnover: Vouching for childcare
assistance with two quasi-experimental
studies,” Journal of Managerial
Psychology, 29 (8), 994 – 1008.
Conference Papers & Proceedings
Henry Petersen, Lemke, F., & Panzone,
L. (September, 2014), "The Role of
Reputation in Consumer Assessment of
Socially Irresponsible Behaviour in Food
Chains: Lessons for Customer
Management," International Colloquium
on Relationship Marketing at Newcastle
University, United Kingdom.
Andrew Stapleton & Uzay Damali
(November 22-25, 2014), “Lean Services:
A Proposed New Model,” with Uzay
Damali, Decision Sciences Institute
Conference Proceedings, Tampa Florida.
Andrew Stapleton, (May 8-11, 2015),
“Revisiting Ocean Liner Shipping: Is the
Core Still Empty?” Paper accepted for
presentation and to appear in the
Production Operations Management
Society (POMS) Annual Conference
Proceedings, 2015, Vol. 26, Washington,
D.C.
Community Engagement,
Service, & Faculty Development
Jonathan Ying served as a consultant to
Integrative Therapies of La Crosse, WI.
He has also joined the Gundersen Global
Partners Pine Ridge Steering Team.
Congratulations, Grant
Recipients!
Christa Kiersch was the recipient of a
Community Partnership Incentive Grant
(CPIG) with 2 faculty members in
Communications, Scott Dickmeyer &
Nicole Ploeger-Lyons, for our project
"Toward Inclusive Excellence: Improving
Recruitment Strategies."
James Gillespie received a grant from
the Provost to begin the Student Program
in Applied Research & Consulting
(SPARC) initiative within the Healthcare
Management Program in the spring
semester, 2015, where together, they are
serving seven business clients from the
community.
Andrew Stapleton, (2015), “Enhancing
competitiveness and connectivity via the
U.S.-Mexico Air Services Agreement.”
College of Business Administration Grant.
University of Wisconsin-La Crosse,
$3000.
Nicole Gullekson, (2015), “Developing
Global Leaders in Business through
International Virtual Teams,” College of
Business Administration Grant. University
of Wisconsin-La Crosse, $3000.
Weina Ran, (2015), “Multitasking,
cognitive elaboration, and news
consumption.” College of Business
Administration Grant, University of
Wisconsin-La Crosse, $3000
Allan Macpherson had Keith Butler, La
Crosse County Emergency Planning
Coordinator, as a guest speaker in his
class.
MARKETING
DEPARTMENT
Gail Gillis took an online advanced
statistics course with applications using
the Statistical Package for the Social
Sciences (SPSS), offered by Certified
Staffing Solutions, July, 2014.
Future Course Offerings of
Interest to Students
Justin Kraemer completed online
instructor certification training, January,
2015, as well as online courses in
multilevel modelling and structural
equations modelling using the statistical
package “R,” fall, 2014.
Kelly Nowicki attended the USASBE
(United States Association for Small
Business and Entrepreneurship)
conference in Tampa, Florida from
January 22-25th. The USASBE
conference offered session on
entrepreneurship education, research,
outreach and public policy.
Nicole L. Gullekson, Griffeth, R. W.,
Vancouver, J. B., Kovner, C, & Cohen,
(2014), “Interventions to reduce employee
9
Summer 2015
MKT 309, Marketing Principles, will
be offered online, taught by Dr. Gwen
Achenreiner. Marketing Principles is a
prerequisite course for all other courses
in the MKT major.
MKT 440, Comparative Marketing
Systems to be offered in England
Dr. Kristy McManus will be teaching
MKT 440, Comparative Market
Systems, in London, England this
summer. Along with MKT 440, students
will be taking “Financial London,” a past
to current look at the City of London as
a Global Financial Centre from a faculty
member at the University of Kingstonon-Thames. There are still a limited
number of seats available. All CBA
CBA Newsletter
students are eligible for this program,
and are encouraged to contact Dr.
McManus (kmcmanus@uwlax.edu) for
further information.
This program meets the Out of Country
requirements for the International
Business major (IB), and the
International Advisory Committee
(IBAC) has approved the London
Financial Center course as an elective
toward the IB major. MKT-440 also
meets the elective requirements in the
IB major. Because this travel
opportunity carries a 6 credit minimum,
student financial aid can be applied.
May 2015 graduates are still eligible to
participate, so if you have never done a
Study Abroad, this one might be for
you.
Alumni Share Words of Wisdom
Six alumni visited campus February 25th
and participated in a panel presentation
sharing their insight with students. The
alums included: Mike Langrehr (Director
of Marketing, Kaplan Financial
Education); Greg Manz (Professional
Recruiter, TEK Systems); Adam Mueller
(Owner, Mueller Photography, LLC); Amy
Werner (National Account Manager, TCI);
Eric Wilson (National Account Manager,
Kaplan Professional); and Tim Wollak
(Distric Manager, GI Devices).
Spring 2015
American Marketing
Association Students to Attend
International Collegiate
Conference in New Orleans
Eight American Marketing Association
students will be attending the
International AMA Collegiate Conference
in New Orleans, Louisiana, in March,
including Adam Letto, Bre Berger, Greta
Stawicki, Jackie Jorgensen, Kayla
Peterson, Lilly Scheibel, Thomas Foster
and Stephanie Streicher. The AMA
students have participated in a variety of
competitions leading up to the conference
and will be presenting at one of the
sessions. Last year, the organization was
proud to bring home two awards so we
wish them much success again this year!
Sales Students Compete with
Students from 20 Universities
across 10 States
In late September, marketing students
participated in the 8th annual Great
Northwoods Sales Warm-Up in Eau
Claire where they competed with students
from 20 other universities coming from 10
different states for cash prizes and the
title of top salesperson. The competition
also awards the highest scoring individual
from each participating school.
Congratulations go to Sam Riebau for
being awarded UW-L’s “School
Champion.” Apart from competing, the
students got the opportunity to participate
in a career fair and network with
representatives from over 30 companies,
which was instrumental in attaining
multiple job offers for those graduating in
December.
Some of the take-aways were:




Get involved on campus and in the
community. (It’s one of the best ways
to meet employers.)
Know Excel well.
Study your textbook and in your
classes a little more. Grades don’t
matter that much but you will wish
you had studied more when you get
on-the-job.
Don’t worry about whether you will be
passionate about your job. Set your
own goals and be passionate about
those.
Data Breach Analysis,” American
International Journal of Contemporary
Research, 4(6), June 30, 2014.
Killian, G. and McManus, K. (2014),
“Negotiating offers, job considerations,
and making a decision,” American
Marketing Association's DocSIG.
https://www.ama.org/career/AcademicCar
eers/Pages/AMA-Transitions-GuideNavigating-the-Progression-fromDoctoral-Student-to-MarketingProfesor.aspx July 2014.
McManus, K. and Northington, W., will
present "An Empirical Examination of the
Role of Context on the Psychological
Meaning of Products and Brands," at the
Academy of Marketing Sciences
Conference, Denver, CO, May, 2015.
Achenreiner, G., will be presenting
"Prevalence of Healthcare Marketing in
Undergraduate Business Programs," at
the Marketing Management Association
Spring Conference, Chicago, IL, March,
2015.
Whitewater, S., and Schultz, G.
presented “Motivating Millennials,” at the
Recruiting & Retaining High Skilled Talent
Convention for the 7 Rivers Alliance, La
Crosse, WI, February, 2015.
McDermott, M., presented "Developing
Critical Thinking Through Unstructured
Problem Solving" at the Marketing
Management Association Fall Educators
Conference, San Antonio Texas,
September, 2014.
McManus, K., Crosby, E., and McKeage,
K., presented "A Long Way to Go:
Exploring Students' Integration of Liberal
Education in Professional Contexts," at
the Marketing Management Association
Fall Educators Conference, San Antonio
Texas, September, 2014.
Otnes, C., Ruth J., and Crosby, E.
(2014), presented “Product-Agency
Benefits: Integrating CCT and Marketing
Strategy,” Consumer Culture Theory
Conference, Helsinki, Finland, June 2014.
UW-La Crosse’s attending students were
Bre Berger (alternate), Stephanie
Streicher, Sam Riebau, and Chris Rupel.
The students were coached by Susan
Whitewater, Danielle Spahn (student
coach), and Hannah Olevson (student
coach).
Faculty Scholarship
Conner, K., Brokaw, S., McManus, K.
(2014), “Post-Crisis Communication in a
Technology Driven Environment: Target
10
CBA Newsletter
SMALL BUSINESS
DEVELOPMENT
CENTER
Wisconsin Small Business
Development Center At
UW-La Crosse Supports
Campus Entrepreneurship
Opportunities
IDEADVANCE
Wouldn’t it be interesting if you had an
idea that was so innovative that you could
enlighten the world with an idea and
provide them with an easier way to
accomplish a task? UW Systems and the
Wisconsin Economic Development
Corporation has launched a seed fund to
help fellow faculty, staff, and students
with their entrepreneurial ideas. The
Ideadvance Seed Fund provides a
$25,000 (Phase I) and $50,000 (Phase II)
grants to faculty, staff and students at UW
institutions with their idea
proposals/ideas. The goal is to support
commercialization activities to bring out
their ideas to market. The competitors
focus is to not simply come up with a
business or research plan, but rather to
actually get out and explore the idea and
see if their idea is a true fit and would
benefit the economic development of
Wisconsin or even the economy as a
whole. For more information on eligibility
criteria and how to apply, go
to uwideadvance.org or contact the UW-L
SBDC at 608.785.8782 or
sbdc@uwlax.edu.
Wisconsin Big Idea Tournament
Have you ever thought to yourself that
you had an idea that could help others
and wanted it to potentially turn into a
Spring 2015
business? For the second year, UW-La
Crosse students will have an opportunity
to compete for local, state and national
prizes in the Wisconsin Big Idea
Tournament. This tournament challenges
students to explore, test and adapt an
idea using lean start up business
development tools. In addition to, the top
state winner will win a trophy, an all
expense traveled trip to present in front of
elite venture capitalist for a $25,000 grant
at the international business model
competition, and be accepted into the
Ideadvance Cohort competition to
compete for $25,000 and $50,000 grants.
So, bring your ideas because this isn’t a
Business Plan completion, but rather a
way for UW-Colleges students to explore
their gifted entrepreneurial minds and get
the idea juices flowing. The UW-La
Crosse competition will be held
Wednesday, March 11, 2015, starting at
3:30 p.m. The state finals in Madison will
be April 11, 2015. For more information,
go to wisconsinbigideatournament.org or
contact the UW-L SBDC at
sbdc@uwlax.edu.
STUDENT
ORGANIZATIONS
CEO Club
The Collegiate Entrepreneurs’
OrganizationSM (CEO) mission is to
inform, support and inspire college
students to be entrepreneurial and seek
opportunity through enterprise creation.
This organization creates opportunities for
students to learn from successful
entrepreneurs and visionary leaders. It
also connects students with their
entrepreneurial peers to share and gain
new ideas and practical knowledge to
help advance their entrepreneurial
interests.
Last month was an exciting month for the
CEO Club. On February 18, 2015 the
CEO club hosted the first annual UW-La
Crosse Student Entrepreneurial Business
Expo. The expo was designed to bring
awareness to students and faculty about
the various student businesses that
current students have started while still
11
being enrolled in school. To be an
entrepreneur it takes a lot of risk and it’s
especially hard for students that have a
lot already on their plate.
At the Expo, there were a total of seven
student businesses: DH Web
Development, Student Painters, Public
Art Brand, ilmagine Cases, TF9 Bats,
Elwood Enterprises, Inc., and Almost
West. In addition to the current student
businesses, we had two guest alumni:
Wyatt Hrudka of Wyatt Bicycle Co.
(http://wyattbikes.com/) and Mitch Reiser
of Eagle Fundraising to provide insight
about how they got started in their
businesses and where they are today.
Our guest speaker, Idella Yamben, PhD,
New Idea Concierge informed students
about the Wisconsin Big Idea Tournament
(wisconsinbigideatournament.org) and the
Ideadvance competition
(uwideadvance.org). We would like to
take this opportunity to thank CBA Dean,
Bruce May, and all supporting sponsors
for their support: Small Business
Development Center, College of Business
Administration, Wisconsin Big Idea
Tournament and Ideadvance. The CEO
Club would like to continue this tradition
semi-annually to support young
entrepreneurial minds and increase the
student awareness of the opportunities
that the CEO Club and UW-L Small
Business Development Center, located in
120 Wimberly, has to offer to
entrepreneurs. We look forward to putting
on another Business Expo in fall of 2015.
Please feel free to contact the Chapter
president, Dustin Honeck at
honeck.dust@uwlax.edu or message or
post on the CEO Facebook page to get
more information
(https://www.facebook.com/pages/UWLa-Crosse-Collegiate-EntrepreneursOrganization/450355105048090).
AMERICAN
MARKETING
ASSOCIATION
The UW-L
American
Marketing
Association
chapter has
many exciting
opportunities
scheduled for our
members this semester.
CBA Newsletter
We will be sending six members to the
University of Wisconsin – Eau Claire
Regional AMA Conference on February
20. During this conference members will
have the chance to attend a career fair,
attend breakout sessions pertaining to
trends and events in the
marketing industry, network with
AMA members from other
schools, and participate in
competitions.
On February 25, we will be hosting our
annual Alumni Panel. Seven UW-L
Marketing alumni will answer questions
that members may have about job
searching, different marketing careers
and industries, and anything else
pertaining to the present and future of
marketing. This event has been very
successful in past years and we are very
excited to continue it this year.
Over spring break, eight of our future
executive board members will have the
opportunity to travel to New Orleans for
four days to attend the 37th Annual
International Collegiate AMA Conference.
We will be presenting to other AMA
members at a breakout session on
membership and member retention. This
conference is a great opportunity for our
chapter to get national recognition for our
hard work throughout the year.
Last semester, approximately 15
members worked on the national case
competition sponsored by vitaminwater®.
These members worked diligently to
create a marketing plan to rebrand and
reposition vitaminwater in the market.
Early in this semester, we found out that
we received honorable mention for the
marketing plan that was created by these
dedicated members. We are so proud of
our members and the outcome of the
case competition!
The UW-L AMA meets every Wednesday
night in Centennial 2305 at 7 p.m.
BETA ALPHA PSI
Beta Alpha Psi is an
honors organization for
financial information
students and
professionals. The
primary objective of Beta Alpha Psi is to
encourage and give recognition to
scholastic and professional excellence in
the business information field. This
includes: promoting the study and
Spring 2015
practice of accounting, finance and
information systems, providing
opportunities for self-development,
service and association among members
and practicing professionals, and
encouraging a sense of ethical, social,
and public responsibility.” (bap.org). Beta
Alpha Psi gives full member status to
juniors and seniors who have completed
Intermediate Accounting I, and junior
member status to freshman and
sophomores. Students may become a full
member upon completion of Intermediate
Accounting I with a minimum of a 3.0
GPA.
Meetings are held in 2314 Centennial Hall
on most Wednesdays at 6:00 p.m.
Professional speakers for the spring
semester are to include KPMG, Schenck
SC, and Cargill Inc. amongst others. If
interested in joining Beta Alpha Psi,
please visit the website at
https://uwlmyorgs.collegiatelink.net/organi
zation/betaalphapsi or contact Ryan
Valentine at valentin.ryan@uwlax.edu.
BETA GAMMA
SIGMA
Last spring our chapter inducted 20 new
members into the national honor society.
Amelia Dittman, who retired in June 2014
after serving as assistant to the CBA
Dean, was selected as the guest speaker
in honor of her work establishing BGS at
UW-L.
This year’s members participated in BGS
Gives Back Day of Service on Saturday
October 25, 2014, volunteering in the 15th
Annual Enchanted Forest fundraising
event in Hixon Forest to benefit
Wisconsin Conservation Corps.
Beta Gamma Sigma is the honor society
associated with AACSB-International
accredited business programs. It is
nationally recognized as the business
education counterpart of the liberal arts
and science education’s Phi Beta Kappa.
BGS is open to business majors who rank
in the top 10% of the junior and senior
classes, and the top 25% of the MBA
program. Invitations to membership are
mailed to eligible scholars in March.
12
Questions about BGS can be referred to
chapter president, Professor Donna
Anderson ( danderson3@uwlax.edu).
DELTA SIGMA PI
Delta Sigma Pi (DSP) is a co-ed
professional business fraternity organized
to foster the study of business in
universities and the association of
students for their mutual advancement by
research and practice. DSP is one of the
largest and most well-known professional
business fraternities, having more than
300 collegiate and alumni chapters and
over 242,000 members nationwide. The
Eta Rho chapter here at UW-L is one of
the largest collegiate chapters within DSP
with 74 active members and 16 pledges
this semester.
DSP is a perfect opportunity for business
majors to get involved in the campus
community, make new friends and
advance both personally and
professionally. Each semester, DSP
performs community service projects
such as Adopt-A-Highway, Glow in the
Deke, and Kane Street Gardens;
fundraising efforts such as calendar
raffles and Family Fest; and professional
activities such as lecturers, company
tours and Prep For Success.
Whether you are interested in
participating in these activities,
networking with other business majors
and business professionals, or becoming
a part of something significant and
meaningful, DSP is just the organization
for you. By becoming a member in Delta
Sigma Pi, you will learn valuable lessons
and make long-lasting friendships that will
provide you with great memories and
meaningful experiences which will serve
you well into the future. As the current
members in DSP will readily agree,
joining Delta Sigma Pi is one decision in
your college career that you will not
regret! To learn more about DSP and how
to become a member, visit
https://uwlmyorgs.collegiatelink.net/organi
zation/deltasigmapi.
CBA Newsletter
FINANCIAL
MANAGEMENT
MANAGEMENT
ASSOCIATION
BETTA GAMMA SIGMA
The Financial Management
Association (FMA) is an
organization that facilitates
the development of
knowledge regarding economic and
financial based careers. This semester
we are going to have multiple guest
speakers from different companies to talk
about the companies they work for and
their careers. FMA is open to all business
students. We hold our meetings on the
first Tuesday of every month at 7 p.m. in
Cartwright room 332. If you are interested
in learning more about FMA, Like our
Facebook page at
https://www.facebook.com/uwlfma or
follow us on Twitter at @UWLAX_FMA.
If you have any additional questions or
interested in joining, please contact Paul
Lemke at lemke.paul@uwlax.edu.
INFORMATION
SYSTEMS
ASSOCIATION
Under the supervision of Dr. Haried, the
Information Systems Association (ISA)
has planned a number of speaker
presentations and activities for the spring
2015 semester. Scheduled speakers
include information systems (IS) leaders
from: Epic Systems, Federated Insurance
and Kwik Trip. ISA members will also be
visiting HighJump Software in
Bloomington, MN in March. Speakers will
be discussing IS careers, internships,
experiences, and new developments in
the IS field. Be on the lookout for flyers
describing our guest speakers.
IS majors/minors and all CBA students
are strongly encouraged to join and
participate in ISA. Our meetings are
excellent opportunities for networking as
well as gaining first-hand knowledge of
the IS field and its critical impact on
business.
Contact Dr. Haried (pharied@uwlax.edu)
or the ISA president, Luke Potts
(potts.luke@uwlax.edu) for more
information.
Spring 2015
Society for Human
Resource
Management
The Society for Human Resource
Management (SHRM) is the world’s
largest association devoted to human
resource management. Representing
more than 250,000 professional and
student members in over 140 countries,
the Society has more than 575 affiliated
professional chapters and more than 450
student chapters within the U.S.
The UW-L SHRM Chapter provides
information to students through activities,
speakers, and networking opportunities
with business professionals. SHRM
caters to all majors since HR skills are
critical no matter what industry or career
you are in. Participation in this group
helps students develop personal job
seeking skills and advice about what
employers are looking for! SHRM
members have many opportunities to
meet employers by attending company
tours, volunteering at various locations in
the La Crosse area, listening to
professional speakers, participating in the
group’s application for this year’s Merit
Award program, networking with HR
professionals, and much more!
Meetings are held every other Monday at
5:30 p.m. in 1403 Centennial Hall. If you
are interested in learning more about our
organization, or getting on our email list,
contact the SHRM president board
member at schultz.gina@uwlax.edu (Gina
Schultz). We look forward to seeing you!
STUDENT
ADVISORY
COUNCIL
The Student Advisory Council for the
College of Business Administration (SAC)
is a student run organization on campus
that actively works with the CBA Dean’s
office. Members of SAC develop
professional skills, network with faculty,
13
staff and local businesses to enhance
their resumes and work closely with other
students within the college. SAC also
provides members with great leadership
opportunities to help students gain
experience and to become more active
on-campus and specifically within the
College of Business.
This semester we will be participating in
the La Crosse Polar Plunge, aiding in the
search for a new CBA Dean, and running
campus close-ups for prospective
students. Also, as a 2015 senior gift to the
CBA, we are asking senior graduates to
pledge to donate back to the university as
they start their new life as alumni of the
University of Wisconsin-La Crosse.
Any student with a major or minor within
the college of business is strongly
encouraged to join our organization! We
meet every Tuesday at 6:00 p.m. in room
105 Carl Wimberly Hall. We are looking
forward to a great and productive
semester and would love to have you join
us at our next meeting! If you have any
questions or would like more information
feel free to contact Sam Wallace at
wallace.sama@uwlax.edu.
CBA Newsletter
Spring 2015
CBA ADMINISTRATION
Accountancy .................................................................................................. Dr. Ken Winter
Economics ...................................................................................................... Dr. TJ Brooks
Finance ....................................................................................................... Dr. Lise Graham
Information Systems ..............................................................................Dr. Kuang-Wei Wen
Management ............................................................................................... Dr. William Ross
Marketing ........................................................................................... Dr. Gwen Achenreiner
Small Business Development Center .............................................. Anne Hlavacka, Director
MBA and International Programs ...................................................................Martina Skobic
Assistant to the Dean .................................................................................... Becky Vianden
Interim Associate Dean ............................................................................Dr. Glenn Knowles
Dean .............................................................................................................. Dr. Bruce May
14