Academic Program Review
of the
College of Business Administration (CBA)
April 20, 2004
The College of Business Administration submitted its Academic Program Review self
study report in the fall semester of 2003. The Academic Program Review (APR) Committee
studied that report and on April 7, 2004, members of the APR Committee met with
representatives from the College of Business Administration. This provided the College with an
opportunity to answer some questions and bring the College's programs into focus for the
Committee.
The College of Business Administration at the University of Wisconsin-La Crosse houses
the departments of:
accountancy (Kenneth Winter, Chair)
economics (Michael Haupert, Chair)
finance (two tracks) (Lise Graham, Chair)
information systems (Kuang-Wei Wen, Chair)
management (three tracks) (Dayr Reis, Chair)
marketing (Steve Brokaw, Chair)
The College also houses a Business Outreach Program (Jan Gallagher, Director) and a
graduate-level Master of Business Administration (MBA) program (Bruce May, Director).
The College of Business Administration recently completed accreditation with the
Association to Advance Collegiate Schools of Business (AACSB). The accreditation review
included the development of an extensive self-evaluation report submitted by CBA to AACSB in
June of 2002. In October 2002, CBA underwent an intensive on-site, three-day review of its
programs, resources, curriculum and faculty by an AACSB peer review team, composed of three
business school deans. The team "observed clear evidence of high quality education in the UWL College of Business Administration." The team unanimously recommended that the
accreditation of the CBA be reaffirmed. In November, 2002 the AACSB Business Accreditation
Committee concurred with the recommendation. The recommendation was thereafter ratified by
the AACSB Board of Directors and the CBA's accreditation was reaffirmed officially in April of
2003. Departments were not evaluated separately during this accreditation process. Rather, the
entire college was combined, reflecting the integrated nature of the programs in the College of
Business Administration. This represents a change from previous accreditations, where
departments were reviewed separately.
The accreditation review team noted many strengths and successes in their report. These
included faculty who are committed to high quality teaching and who are caring and very
accessible and approachable with respect to students. The team found that the College embraced
the continuous improvement philosophy with the assessment process used in assessing the
integration of the undergraduate curriculum as a notable example of a continuous improvement
process.
Theaccreditation
peerreviewteamhadtwomainconcerns:
First, although addressed in the CBA goals and objectives, the
CBA mission statement was silent with respect to intellectual
contributions and service and must be updated to convey the respective
roles. Further, the rationale for differential weights placed on research in
various departments, while there is not variation in teaching loads, must be
examined.
Second, the team was concerned with the adequacy of the
intellectual contributions portfolios in the Accountancy and Marketing
departments. In the spring 2003 semester, a CBA faculty taskforce
completely revised the CBA Scholarly Productivity Guidelines to align
them with the newly adopted (2003) AACSB accreditation standards. The
standards will become effective in 2004. The Accountancy and Marketing
departments have implemented a strategy to increase intellectual
contribution activities within the departments.
PROGRAM DIRECTOR'S RESPONSESTO THE APR SELF-STUDY REPORT
[Insert optically scanned document]
CONCLUSIONSANDRECOMMENDATIONSFROM THE APRCOMMITTEE:
The APR Committee was impressed with the thoroughness of the Self Study Report
provided by the College of Business Administration, and especially considering the extensive
nature of the review, commends the College for providing the Self Study Report in a timely
manner. To begin with, the College has a well-defined mission statement, as follows:
"The College of Business Administration is dedicated to the personal and
professional development of its students. The college's programs provide our
undergraduate and graduate students with an integrated business education
preparing them for successful professional careers. Our graduates will be
effective problem solvers, ethical decision- makers, and life-long learners in an
ever-changing, diverse world environment."
CBA also includes an extensive list of objectives for the departments within the college:
. The primary purpose of the College of Business Administration (CBA) is to provide
education leading to baccalaureate and graduate degrees in business. As such, the CBA
emphasizes academic excellence in its educational programs and quality teaching.
Appropriate scholarly and service activities are instrumental in supporting the primary
mission of the institution.
. The CBA strives to become the undergraduate business school of choice for traditional
age students in the region. The CBA also offers opportunities for undergraduate
education, graduate education, and professional development for individuals constrained
by time and place.
. The CBA offers business programs that prepare graduates for professional careers.
Undergraduate students will have a broad-based educational foundation in the arts,
humanities, and sciences as well as meeting the CBA undergraduate curriculum goals.
Graduate students will meet the graduate curriculum learning outcomes.
. The CBA supports all forms of research. All faculty members should be engaged in
scholarly activity to expand the intellectual experiences they can share with students.
. The service objectives for the CBA include service to the university and service to the
community. The CBA provides professional expertise for organizations in the area,
publishes regional economic data on its web site, offers outreach programs, provides
consulting services, and conducts research projects with regional applications. These
service activities provide an opportunity for a direct connection among teaching, service,
and research.
. The CBA is dedicated to maintaining its regional prominence in international business.
The CBA encourages and provides support to CBA students, faculty, and staff who work,
study, and teach abroad. The CBA also strives to bring international students and faculty
to campus.
. The CBA cultivates a collegial, supportive organizational climate that stimulates
individual achievement and contributes to the personal and professional development of
students, faculty, and staff. The college is committed to attracting and retaining highly
qualified faculty members dedicated to excellence in teaching and to providing them with
opportunities for continued professional development in teaching, research, and service.
Incorporatingthe "Integrated Knowledge of Business" into CBA curricula has also been
identifiedas a major curricularobjective.
Recognizing the need to establish a systematic review of mission, objectives, and goals, a
plan was put in place for reviewing the CBA mission and objectives on a three-year cycle. Using
the 1997-98 academic year, the current mission statement was created and adopted. It was
updated in August 2000. The next review will take place during the 2003-2004 academic years.
That review will incorporate changes suggested by the AACSB accreditation team. In 1993 the
CBA objectives were first established. The CBA objectives flow from the mission statement and
are updated as the mission statement changes. The CBA goals are established annually.
While assessment is generally the responsibility of individual departments within CBA,
the College has in place several "direct" and "indirect" measures to assess, on a department-bydepartment basis, whether its mission and goals are being met.
Indirect measures utilized by several or all of the programs/departments in CBA include:
Student surveys
Exit Interviews
Alumni Surveys
Employer Surveys
Placement Information
Informal Colleague Discussions
Direct measures utilized by several or all of the programs/departments in CBA include:
Standardized Tests
Licensure, Certification Exams
Locally Developed Tests
Course Embedded Testing
Samples of Student Work
Student Papers/Projects
Student Portfolios
External Evaluation of Performance (e.g., internship)
Regarding college-wide assessment, CBA has processes for developing and reviewing
CBA goals. They include:
. Creating and revising documents including the CBA Undergraduate Curriculum Goals
and the Graduate Learning Outcomes. CBA committees periodically review these
criteria. Changes to either document must be approved by the CBA.
. Utilizing Educational Benchmarking, Incorporated (EBI) to perform surveys of seniors
and graduates in a three year cycle--in year one graduating seniors fill out aJ,1objective
nationwide EBI survey; in year two, the dean's office interviews a sample of graduating
seniors; in year three EBI has a survey for graduates of the last three years.
. Assessing departments through their annual reports.
. Assessing progress in the implementation of the Integrated Knowledge of Business using
a CBA Undergraduate Curriculum Committee (CBA-UCC).
Theseappearto bereasonably
effectiveassessment
methodsandtheCollegehasin the
past responded to deficiencies brought to light by these assessments. For example:
The new MBA program reflects a need to break down the "departmental silos" and a
need to deliver it via the Internet. The inclusion of a required assessment module means
that the college will be better able to evaluate this significant change.
.
.
In 1998 the Marketing Department switched from a buffet approach to an all required
approach. The change was made because students chose elective courses based on
factors like time and instructor.
.
Integration of business is a curriculum goal that the CBA is having difficulty reaching.
This evaluation comes from the CBA-UCC. The CBA had concers in this area as
indicated by the experimental coordination of three CBA courses (MKT 309, FIN 355,
MGT 393). The report of the CBA-UCC indicates that students in the capstone course
(MGT 449) are quite weak in their understanding of the integration of business and that
majors other than Information Systems do not understand the importance of information
systems. The timing of this information is crucial because the students from the
coordinated courses have not yet reached MGT 449.
Scores from the 2001 EBI study indicated a problem with computer availability for
students. The question, "How satisfied were you with the availability of computers in the
School of Business" had the greatest negative difference with comparable schools. This
result came during the period when Wing Technology Center was being refurbished so
the CBA followed up by asking graduates in person. December 2001 graduates had no
problem, as expected with computer availability. The CBA concluded that the problem
indicated by EBI was only temporary.
.
It is clear from reading the Self-Study report that the CBA values assessment and values
the continuous effort necessary to improve assessment. The Self-study specifically points out
that efforts are to be made by individuals, departments, and the entire college, to improve
assessment reporting systems, improve individual attitudes toward assessment, and install
assessment modules. The APR Committee applauds CBA for addressing these barriers to
effective assessment. The APR Committee also applauds CBA for their development and recent
revision of a document entitled "UWL CBA Scholarly Productivity Guidelines." Individual
members of the APR Committee have suggested that this document could serve as a model for
other colleges regarding objective expectations of scholarly activities.
CONCERNS:
In reviewing the Self-Study report developed by CBA and in light of the recommendations and
concerns presented by the AACSB, the APR Committee notes the following areas of concern:
1. The College of Business Administration has lost several positions in various departments
because of recent budget cuts. This significantly affected the programs in several departments
and made several faculty members pick up the load. This has negatively impacted CBA's efforts
to fulfill its mission statement. As one of many examples, the position of Program Director for
the new MBA program is currently handled by an Associate Dean.
2. Consistent with the statements of the AACSB Accreditation Team, APR is concerned about
the unevenness of the intellectual contributions across the departments. The portfolios for the
Accountancy and Marketing departments need improvement. The potential for producing
intellectual contributions, especially refereed articles, should be considered in the faculty hiring
process.
3. The CBA mission statement was silent with respect to intellectual contributions and service.
4. Incorporation of the "Integrated Knowledge of Business" has been a major curricular goal,
yet there is some confusion regarding the implementation of Integrated Knowledge of Business,
and how and when to assess the curricular goal of the Integrated Knowledge of Business.
5. Most likely due to their relative infancies, well-defined assessment methods for the
International Business program and the MBA program have notbeen described.
RECOMMENDATIONS
In light of these concerns, CBA' s Self-Study evaluation report, and the recommendations from
the AACSB Accreditation Team, the APR Committee makes the following recommendations:
1. The College of Business Administration should seek additional funding to support hiring new
faculty members and new resources, particularly computing resources. This funding might be in
the form of extramural research and teaching grants.
2. Continue to maintain favorable alumni contacts, for example, through regular newsletters or
internship contacts, as these may provide future funding and recruitment opportunities.
3. Work to evaluate the unevenness of the intellectual contributions across the departments, with
a special focus on improvement of the portfolios for the Accountancy and Marketing
departments.
4. Review the CBA mission statement to incorporate some a description of intellectual
contributions and service.
5. Work to develop a more universally accepted definition of the "Integrated Knowledge of
Business," and determine how and when to assess the curricular goal of the Integrated
Knowledge of Business.
6. Develop well-defined assessment methods for the International Business program.
7. Develop well-defined assessment methods for the MBA program.
UNIT DATA SHEETS
(see enclosures)
[Year:
1. Staffing (Fall Term)
Instructional FTE(unclassified).
Number of Full-time Faculty
Number of Tenured Faculty
Number of Graduate Faculty
Number of Support Staff (classified)
2. Instructional Workload (falltermllFTE)
a. Number of Course Credits
Group lostrud lower Div
Group Instrud Upper Div
Group Instrud Graduate
Group Instrud Tot
Individual Study
General Education
b. Number of Contad Hours
Group Instrud lower Div
Group Instrud Upper Div
Group Instrud Graduate
Group Instrud Tot
Individual Study
General Education
c. Number of Student Credit Hours
Group Instrud Lower Div
Group Instrud Upper Div
Group Instrud Graduate
Group Instrud Tot
IndividualStudy
General Education
)
UDDS:08-1000
Unit: Accountancv
Department Data For The Academic Program Review
1998-1999
I
1999-2000
I 2000-2001
I
2001~2002
I 2002-2003 I
10.75
7
6
3
1
10.75
8
6
5
1
10.50
7
5
6
1
9.00
6
5
6
1
9.25
7
4
4
1
5.51
4.43
OOO
9.94
0.00
0.00
5.37
4.95
0.00
10.32
0.00
0.00
4.67
5.67
0.67
11.01
0.00
0.00
5.14
. 6.06
0.00
11.20
0.34
0.00
5.19
4.76
0.00
9.95
0;11
0.00
5.51
4.43
0.00
9.94
0.00
0.00
5.37
4:95
0.00
10.32
0.00
0.00
4.67
5.67
0.67
11.01
0.00
0.00
5..14
6.06
0.00
11.20
0.34
0.00
5.19
4.76
0.00
9.95
0.11
0.00
223.78
96.97
0.00
320.75
0.00
0.00
2i8.53
119.16
0.00
337.69
0.00
0.00
205.00
112.00
2.00
319:00
0.00
0.00
197.14
118.40
0.00
315.54
0.34
0.00
187.46
108.97
0.00
296.43
0.11
0.00
72+0=72
58+1=59
46+0=46
74+3=77
250+4=254
9+0=9
0
60+0=60
63+0=63
61+0=61
76+3=79
260+3=263
9+0=9
0
47+0=47
61+1=62
58+2=60
70+1=71
236+4=240
6+0=6
0
3. Financial Support (FY expenses)
a. Supply and Expenses
b. Capital Equipment Expenditures
c. Non-GPRFunding (grants)
4. Students in Program One (fallenrollment)
a. Number of Majors(1st and 2nd total)
Freshmen
Sophomores.
Juniors
Seniors
Undergraduate Majors
Undergraduate Speci.als
Graduate Students
b. Number of Graduates (FY)
Baccalaureate
Credits at Time of Graduation
Masters
~
::J
~
:=J
m
137.:]
48+0=48
48+0=48
58+1=59
45+2=47
49+1=50
42+2=44
76+2=78
73+7=80
218+5=223 221+10=231
7+0=7
10+0=10
0
0
~
~
=:t ==:J
. Unit: Economics
Department
DataForTheAcademicProgramReview
IYear:
1. Staffing (Fall Term)
Instructional FTE(unciassified)
.
Number of Full-time Faculty
Number of Tenured Faculty
Number of Graduate Faculty
Number of Support Staff (classified)
2. Instructional Workload (fall termJIFTE)
a. Number of Course Credits
Group Instruct Lower Div
Group Instruct Upper Div
Group Instruct Graduate
Group Instruct Tot
Individual Study
General Education
b. Number of Contact Hours
Group Instruct Lower Div
Group Instruct' Upper Div
Group Instruct Graduate
Group Instruct Tot
Individual Study
General Education
c. Number of Student Credit Hours
Group Instruct Lower Div
Group Instruct Upper Div
Group Instruct Graduate
Group Instruct Tot
Individual Study
General Education
J
I 1999-2000 I 2000-2001 I 2001-2002
1998-1999
Sophomores
Juniors
Seniors
.
Undergraduate Majors
Undergraduate Specials
Graduate Students
b. Number of Graduates (FY)
Baccalaureate
Credits at Time of Graduation
Masters
,
2002-2003
11.25
8
8
6
1
11.50
10
7
7
1
11.75
10
6
6
1
12.25
10
7
8
1
9.75
8
7
7
1
7.57
2.09
0.00
9.66
0.52
5.48
7.57
2.61
0.26
10.44
0.00
6.00
7.24
2.58
0.00
9.82
0.27
5;87
6.13
2.47
0.26
8.86
0.09
4.85
6.77
2.77
0.00
9.54
0;62
5.85
7.57
2.09
0.00
9.66
0.52
5.48
7.57
2.61
026
10.44
0.00
6.00'
7.27
2.58
0.00
9.85
0.27
5.87
6.13
2.47
0:26
8.86
0.09
4;85
6.77
2.77
0.00
9.54
0.62
5.85
300.52
46.96
0.00
347.48
0.52
25226
305.74
50.87
3.39
360.00
0.00
270.52
284.18
62.31
0.00
346.49
0.27
237.87
3. Financial Support (FY expenses)
a. Supply and Expenses
b. Capital Equipment Expenditures
c. Non-GPR Funding (grants)
4. Students in Program One (fall enrollment)
a. Number of Majors(1st and 2nd total)
Freshmen
UDDS: 08-4500
239.49
63.49
4.85
307.83
0.09 .
210.13
I
231.08
70.46
0.00
301.54
0.62
203.08
(
4+0=4
2+0=2
6+5=11
5+7=12
17+12=29
0
a
3+0=3
3+0=3
3+4=7
6+12=18
15+16=31
a
0
4+0=4
8+4=12
11+13=24
3+8=11
26+25=51
0
0
3+1=4
4+1=5
12+10=22
10+23=33
29+35=64
0
0
6+0=6
5+5=10
10+11=21
13+20=33
34+36=70
0
0
~
135.2;1
136.2~1
127.~
129.'
:==J
Department
DataForTheAcademic
Program
Review
Unit:Finance
IYear: I 1998-1999 I 1999-2000
1. Staffing (Fall Term)
Instructional FTE(unciassified) .
Number of Full-time Faculty
Number of Tenured Faculty
Number of Graduate Faculty
Number of Support Staff (classified)
2. Instructional Workload (fall term/lFTE)
a. Number of Course Credits
Group Instruct Lower Div
Group. Instruct Upper Div
Group Instruct Graduate
Group Instruct Tot
Individual Study
General Education
b. Number of Contact Hours
Group Instruct Lower Div
Group Instruct Upper Div
Group Instruct Graduate
Group .lnstructTot
Individual.Study
General Education
c. Number of Student Credit Hours
Group Instruct Lower Div
Group Instruct Upper-Div
Group Instruct Graduate
Group Instruct Tot
Individual Study
General Education
UDDS:08-5000
I 2oo0~2001
I 2001-2002 I 2002-2003 I
6.00
5
5
5
0
6.00
5
4
4
0
6.00
5
4
4
0
6.00
5
4
5
0
6.00
5
4
5
0
0.48
8.64
0.96
10.08
0.96
0.00
0.50
9.00
1.00
10.50
1.00
0.00
0.48
8.64
0.80
9.92
1.60
0.00
0.50
9.00
0.50
10.00
1.17
0.00
0.50
10.50
0.50
11.50
1.00
0.00
0.48
8.64
0.96
10.08
0.96
0.00
0.50
9.00
1WO
10.50
1.00
0.00
0.48
8.64
0.80
9.92
1:60
0.00
0.50
9.00
0.50
10.00
1.17
0.00
0.50
10.50
0.50
11.50
1.00
0.00
20.64
264.48
10.56
295.68
1.92
0.00
23.50
279.50
21.00
324.00
4.00
0.00
21;60
263.52
11.68
296.80
2.88
moo
23.50
276.00
19.00
318:5
2.50
0.00
20.50
273.00
4:50
298.00
2.00
0,00
3. Financial Support (FYexpenses)
a. Supply and Expenses
b. Capital EquipmentExpenditures
c. Non-GPR Funding (grants)
j
4. Students in Program One (fallenrollment)
a. Number of Majors(1st and 2nd total)
24+0=24
26+1=27
25+0=25
Freshmen
31+3=34
38+0=38
35+0=35
Sophomores
87+7=94
60+7=67
49+6=55
Juniors
83+15=98 99+16=115 93+14=107
Seniors
202+22=224 205+26=231 243+21=264
Undergraduate Majors
5+0=5
2+0=2
1+0=1
Undergraduate Specials
0
0
0
Graduate Students
b. Number of Graduates (FY)
-8'
Baccalaureate
Credits at Time of Graduation
130.13
Masters
131.~71
831
~
~
32+1=33
27+3=30
31+6=37
44+8=52
66+14=80
68+14=82
131+24=155 109+35=144
260+45=305 248+60=308
1+0=1
3+0=3
0
0
103'
129.001
~
:==1
DepartmentCata ~or The Academic Program Review
IYear:
1. Staffing (Fall Term)
Instructional FTE(unclassifl6d) .
Number of Full-time Faculty
Number of Tenured Faculty
Number of Graduate Faculty
Number of Support Staff (classified)
Unit: Information Systems
UDDS: 08-6000
J 1998-19991 1999-2000 I 2000-2001.1 2001-2002 I 2002-2003I
3.00
2
1
0
0
4.50
3
1
0
0
4.00
3
1
1
1
4.65
4
2
1
1
6.75
3.00
0.00
9.75
1.50
0.00
6.00
4.75
0.00
10.75
3.00
0.00
6.45
3.23
0.00
9.68
2.80
0.00
6.75
3;00
0;00
9.75
1.50
0.00
6.00
4.75
0.00
10:75
3:00
0:00
6.45
3.23
0.00
9.68
2:80
0.00
196.50
65.25
0:00
261.75
6.00
0.00
174;75
59.50
0.00
234.25
15.75
0.00
178.71
43.23
0.00
221.94
6.02
0.00
26+0=26
18+1 =19
38+2=40
35+3=38
54+0=54
56+5=61
54+6=60
664=70
172+8=180 175+13=188
4+0=4
12+0=12
0
0
25+0=25
21+1=22
34+2=36
61+5=66
141+8=149
5+1=6
0
13+0=13
25+1=26
26+2=28
37+1=38
101+4=105
5+1=6
0
45
136.00
26
133.14
2. Instructional Woridoad(fall term/lFTE)
a. Number of Course Credits
Group Instruct Lower Div
Group Instruct Upper Div
Group Instruct Graduate
Group Instruct Tot
Individual Study
General Education
b. Number of Contact Hours
Group Instruct Lower Div
Group Instruct Upper Div
Group Instruct Graduate
Group Instruct Tot
Individual Study
General Education
c. Number of Student Credit Hours
Group Instruct Lower Div
Group Instruct Upper Div
Group Instruct Graduate
Group Instruct Tot
Individual Study
General Education
3. Financial.Support(FY expenses)
a. Supply and Expenses
b. Capital Equipment Expenditures
c. Non-GPR Funding(grants)
4. Students in Program One (fallenrollment)
a. Number of Majors(1st and 2nd total)
Freshmen
Sophomores
Juniors
Seniors
Undergraduate Majors
Undergraduate Specials
Graduate Students
b. Number of Graduates(FY)
Baccaiaureate
Credits at Time of Graduati on
Masters
I Year:
29
139.82
1998-1999
1999-2000
. 33
134.86
2000-2001
2001-2002
2002-2003
Unit: Manaaement
DepartmentData For The Academic Program Review
I
Year:
1. Staffing (Fall Term)
Instructional FTE(unclassifled)
Number of Full-time Faculty
Number of Tenured -Faculty
Number of Graduate Faculty
Number of Support Staff (classified)
2. Instructional Workload (falltermllFTE)
a. Number of Course Credits
Group Instruct Lower Div
Group Instruct Upper Diy
Group Instruct Graduate
Group Instruct Tot
Individual Study
General Education
b. Number of Contact Hours
Group Instruct Lower Ow
Group Instruct Upper Diy
Group Instruct Graduate
Group Instruct Tot
Individual Study
- General Education
c. Number of Student Credit Hours
Group Instruct Lower DiY
Group Instruct Upper Diy
Group Instruct Graduate
Group Instruct Tot.
Individual Study
General Education
I 1998-1999
I
1999-2000
UDDS:08-6500
I 2000-2001 I
2001-2002
I 2002-2003
13.25
11
9
8
1
13.50
11
8
8
1
13.25
10
7
10
1
12.50
10
6
9
1
13.00
11
7
10
1
2.20
7.47
0.60
10.27
2.00
0.00
1.25
8.58
0.75
10.58
1.50
0.00
1.53
8.51
0.65
10.69
1.09
0.00
1.38
9.77
0.46
11.61
1.00
0.00
1.11
8.07
0.22
9.40
0.67
0.00
2.20
7.47
0.60
10.27
2;00
0.00
1.25
9.00
0.75
11.00
1.25
0.00
1.53
8.51
0.65
10.69
0.87
0.00
1.38
9.77
0.46
1t61
0.77
0.00
1.11
8.07
0.22
9.40
0;44
0.00
103.47
217.01
18.21
338.69
3.80
0.00
76.50
260.83
14.00
351.53
1.50
0.00
89.02
235.85
19.20
344.07
1.53
0.00
70.15
250.46
10;62
331.23
1.92
59.33
214.30
4.00
277.63
0.67
0.00
OOO
3. FinancialSupport (FYexpenses)
a. Supplyand Expenses
b. CapitalEquipmentExpenditures
c. Non-GPRFunding(grants)
4. Students in Program One (fallenrollment)
a. Number of Majors(1st and 2nd total)
Freshmen
Sophomores
Juniors
Seniors
Undergraduate Majors
Undergraduate Specials
Graduate Students
b. Number of Graduates (FY)
Baccalaureate
Credits at Time of Graduati on
-Masters
rYear:
--
m-
----------
160+0=160
82+2=84
197+0=197
150+0=150
132+5=137
180+1=181
132+4=136 148+10=158
151+5=156
125+6=131 111+10=121
179+14=193
707+20=727 567+10=577 473+27=500
4+0=4
1+0=1
15+0=15
107
137.89
1998-1999
112
134.31
1999-2000
97
133.84
2000-2001
82+0=82
58+0=58
80+5=85
75+2=77
124+5=129 108+1-1=119
108+18=126 106+20=126
394+28=422 347+43=390
0
0
96
132.11
2001-2002
82
135.29
2002-2003
I
IYear. I 1998-1999 I
1. Staffing (Fall Term)
Instructional FTE(unclassified)
Number of Full-time Faculty
Number of Tenured Faculty
Number of Graduate Faculty
Number of Support Staff (classified)
UDDS: 08-7000
Unit: Marketing
Department Data For The Academic Program Review
1999-2000
I 2000-2001
I
2001-2002
I
2002-2003
I
6.35
5
3
2
1
6.35
5
3
4
1
5.35
4
2
3
1
6.00
5
3
4
1
6.25
4
3
3
1
Group Instruct Lower Div
Group Instruct Upper Div
Group Instruct Graduate
Grouptnstruct Tot
Individual Study
General Education
b. Number of Contact Hours
0.00
10.91
0.00
10.91
1.21
0.00
0.00
10.00
0.00
10.00
0.45
0.00
0.00
14.10
0.00
14.10
1.15
0.00
0.00
15.00
0.50
15.50
1.83
0.00
0.00
15.20
0.00
15.20
1.12
0.00
Group Instruct Lower Div
Group Instruct Upper Div
Group Instruct Graduate
Group Instruct Tot
Individual Study
General Education
c; Number of Student Credit Hours
0.00
10.9.1
0..00
10.91
1.21
0.00
0.00
10.00
0.00
10.00
0.45
0.00
0.00
14.10
0.00
14.10
1.15
0.00
0.00
15:00
0;50
15.50
1.83
0.00
0.00
15:20
0.00
15:20
1.12
0.00
0.00
339.09
0.00
339.09
1.21
0.00
0.00
297.73
0.00
297.73
0.45
0.00
0:00
398.20
0.00
398.20
1.15
0.00
0.00
453.50
4.50
458.00
2.00
0.00
0.00
399.20
moo
399.:20
1.12
0.00
2. Instructional Workload (fall term/lFTE)
a. Number of Course Credits
Group Instruct Lower Div
Group Inst".Jct Upper Div
Group InstructGraduate
Group Instruct Tot
Individual. Study
General. Education
3. Financial Support (FY expenses)
a. Supply and Expenses
b. Capital Equipment Expenditures
c. Non-GPR Funding (grants)
4. Students in Program One (fall enrollment)
a. Number of Majors(1stand2ndtotal)
Freshmen
Sophomores
Juniors
Seniors
Undergraduate Majors
Undergraduate Specials
Graduate Students
b. Number of Graduates (FY)
Baccalaureate
Credits at Time of Graduati on
Masters
I Year:
68+0=68
62+0=62
69+3=72
77+4=81
71+1=72
84't3=87
130+9=139
106+3=109
100+6=106
123+8=131 130+14=144 132+13=145
363+18=381 382+20=402 407+26=433
1+0=1
0
0
0
0
0
111
137.54
1998-1999
111
131.14
1999-2000
129
131.90
2000-2001
73+5=78
60+3=63
76+5=81
74+2=76
122+10=132
117+7=124
174+15=189 154+24=178
430+30=460 420+41=461
1+0=1
2+0=2
0
0
144
131.08
2001-2002
119
134.02
2002-2003