VISUAL IDENTITY GUIDELINES
Se p te m b e r 2 0 1 3
Table of Contents
I n t r o d u c t i on 2
O f f i c i a l u n iv e r s i t y m ark s university logo USE
3
4
university wordmark USE
7
University Seal use
9
athletics logo use
11
Branding structure
13
18
official colors
tagline
20
SIgnage
22
Typography
24
university name
24
fonts
25
S tat i o n e ry 27
letterhead
27
Business Card/ #10 envelope
28
Notecards
29
30
Notecard envelope
sa m p l e s 31
University Logo Use
31
University Wordmark use
32
University seal use
33
The information within this guide is subject to change and will
increase in scope as the University brand is developed and
documented.
Unauthorized Use of University Name
No student may use the name or likeness of the University
unless such has been approved, in writing, by the PVAMU
Office of Marketing and Communications. Such use constitutes
misrepresentation of the University and may equate to fraud.
I n tr o d u c t i on
The name Prairie View A&M University (PVAMU) represents our history of excellence in teaching,
research and service. Our goal is to produce clearly identifiable, high-quality marketing communications
for the public that convey our commitment to preserving the reputation of this progressive institution
now and in the future.
A consistent visual identity is vital to Prairie View A&M University’s communication with the public.
Simple things like colors, imagery and fonts, when used consistently, create a stronger brand and add
to the public’s ability to identify PVAMU. The following pages elaborate on the significance of each of
design element and provide guidelines for their proper use.
The standards included in the Prairie View A&M University Visual Identity Guidelines were
conceptualized by the PVAMU Office of Marketing and Communications and designed and organized
by graphic professionals. The visual identity guidelines are designed for implementation in all internal
and external publications, and both print and electronic communications. These guidelines provide
general directions for using the University’s official trademarks and symbols, and are by no means
comprehensive. This guide allows for flexibility and creativity in the production of marketing material by
different entities, departments and schools, while maintaining the integrity of the University’s identity.
Contact the Office of Marketing and Communications should you have questions or need additional
information.
Student Affairs and Institutional Advancement
Office of Marketing and Communications
PO Box 519; MS 1100
Alvin I. Thomas Building, Suite 102
Prairie View, Texas 77446
(936) 261-2130
2
Of f ici a l u nivers it y marks
The official University marks are major building blocks of Prairie View A&M University’s brand. Prairie View A&M
University is the core brand under which all divisions, schools, departments, offices, programs and units are marketed.
The purpose of branding is to be consistent in the visual representation of the University so that all materials have
a uniform and recognizable appearance. Therefore, the University marks should be used consistently and correctly
in all marketing, branding, advertising, publications, printed materials, web communications and other strategic
communications.
University Logo
The University logo is the official symbol of the
University. The logo must be the dominant mark on
all PVAMU publications, websites and other forms of
communication for easy recognition or branding.
University Wordmark
The wordmark must be used to identify the University
on all printed and electronic materials that do not
include the University logo. The wordmark can
be used with the logo to give the University name
predominance and further establish the brand.
University seal
The University seal is used only for formal academic
ceremonies, legal applications, diplomas and
official certificates typically issued by the Office
of the President. It is not a symbol for publicizing,
marketing, advertising or branding the University or
any University programs or activities.
athletics Logo
The University athletics logo is used primarily by the
PVMAU athletics program and affiliated teams. The
logo may also be used in association with student
activities or student interests. It is not the official
identity of the greater University and should not be
used as the University identity.
*Additional marks are used to represent specific
athletic teams. The Sports Information Director is the
keeper of these logos and marks.
3
O f f i c i a l un i vers i ty ma r k s
University logo use
The official PVAMU logo should be the cornerstone of our comprehensive visual identity program. The logo must be the
dominant mark on all PVAMU publications, websites and other forms of communication for easy recognition or branding.
color *see color section for more details
Use official colors at 100% saturation and check printer proofs for accurate color matching.
For print PVAMU Purple (PMS 268) and PVAMU Gold (PMS 123)
For web #990099 Purple and #ffcc33 Gold
minimum size
2” W x 1/2” H*
Note: The logo should be reproduced at a size where it is clearly legible. The logo must be reproduced larger than the
minimum size above when reproduced in a low-resolution media to maintain design integrity and legibility.
Area of Isolation
Allow a reasonable amount of space around the logo clear of text or other logos, to ensure prominence and high visibility
within a design. Use the ampersand within the logo as a guide to visualize the area of isolation as shown below. For more
information on how a sub-brand should relate to the logo, see Sub-brands.
Area of Isolation
This space should be clear of text or other logos
do not
• Attempt to recreate the logo by typing it.
• Rearrange, stretch, crop, outline, underline, embellish or alter the downloaded file in any way.
• Use colors other than PVAMU Purple (PMS 2592), PVAMU Gold (PMS 123) and black.
• Use the low resolution JPG for printing.
4
University logo with wordmark downloads
The logo must be reproduced from official electronic files provided for download below by the PVAMU Office of
Marketing and Communications. Choose the Scalable EPS for optimum quality in printing, the high resolution PNG for
printable electronic documents and the low resolution JPG for web and screen applications only. The Scalable EPS file
can be resized if the original proportions are maintained.
PVAMU two-color horizontal full logo
Scalable EPS
High resolution PNG
Low resolution JPG
PVAMU two-color horizontal reversed full logo (use on dark background)
Scalable EPS
High resolution PNG
Low resolution JPG
PVAMU one-color horizontal full logo
Scalable EPS
High resolution PNG
Low resolution JPG
PVAMU one-color horizontal reversed full logo (use on dark background)
Scalable EPS
High resolution PNG
Low resolution JPG
PVAMU black and white horizontal full logo
Scalable EPS
High resolution PNG
Low resolution JPG
PVAMU black and white horizontal reversed full logo
(use on dark background)
Scalable EPS
High resolution PNG
Low resolution JPG
PVAMU two-color vertical full logo
Scalable EPS
High resolution PNG
Low resolution JPG
PVAMU two-color vertical reversed full logo (use on dark background)
Scalable EPS
High resolution PNG
5
Low resolution JPG
University logo with wordmark downloads
The logo must be reproduced from official electronic files provided for download below by the PVAMU Office of
Marketing and Communications. Choose the Scalable EPS for optimum quality in printing, the high resolution PNG for
printable electronic documents and the low resolution JPG for web and screen applications only. The Scalable EPS file
can be resized if the original proportions are maintained.
PVAMU one-color vertical full logo
Scalable EPS
High resolution PNG
Low resolution JPG
PVAMU one-color vertical reversed full logo (use on dark background)
Scalable EPS
High resolution PNG
Low resolution JPG
PVAMU black and white vertical full logo
Scalable EPS
High resolution PNG
Low resolution JPG
PVAMU black and white vertical reversed full logo
(use on dark background)
Scalable EPS
High resolution PNG
Low resolution JPG
o f f i c i a l un i vers i ty ma r k s
University Wordmark use
The wordmark must be used to identify the University on all printed and electronic materials that do not include the
University logo. The wordmark can be used with the logo to give the University name predominance and further establish
the brand. The wordmark should be used instead of the logo when the print area is small and the logo would not be as
readable as the wordmark. The two-line wordmark is the preferred format. The one-line wordmark provided can be use
where the space is not ideal for the two-line version.
color
(see color section for more details)
Use official colors at 100% saturation and check printer proofs for accurate color matching. The PVAMU wordmark may
only be reproduced in PVAMU Purple (PMS 268), black, white and PVAMU Metallic Gold (PMS 871).
minimum size
1 4/5” W x 1/8” H
Note: The wordmark should be reproduced at a size where it is clearly legible. The logo must be reproduced larger than
the minimum size above when reproduced in a low-resolution media to maintain design integrity and legibility.
do not
• Recreate the wordmark by typing it.
• Rearrange, stretch, crop, outline, underline, embellish or alter the downloaded file in any way.
• Use colors other than black, white, PVAMU Purple (PMS 268) and PVAMU Metallic Gold (PMS 871).
• Do not use the low resolution JPG for printing.
7
wordmark downloads
The wordmark must be reproduced from official electronic files provided for download below by the PVAMU Office of
Marketing and Communications. Choose the scalable EPS for optimum quality in printing, the high resolution PNG for
printable electronic documents and the low resolution JPG for web and screen applications only. The scalable EPS file
can be resized if the original proportions are maintained.
PVAMU purple vertical wordmark
Scalable EPS
High resolution PNG
Low resolution JPG
PVAMU reversed vertical wordmark (for placement over dark background)
Scalable EPS
High resolution PNG
N/A
PVAMU black vertical wordmark
Scalable EPS
High resolution PNG
Low resolution JPG
PVAMU metallic hold vertical wordmark
N/A
Scalable EPS
N/A
PVAMU purple horizontal wordmark
Scalable EPS
High resolution PNG
Low resolution JPG
PVAMU reversed horizontal wordmark (for placement over dark background)
Scalable EPS
High resolution PNG
N/A
PVAMU black horizontal wordmark
Scalable EPS
High resolution PNG
Low resolution JPG
PVAMU metallic gold horizontal wordmark
Scalable EPS
N/A
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N/A
O f f i c i a l un i vers i ty ma r k s
University seal use
The official PVAMU seal is used primarily in academic publications and for formal occasions, such as diplomas,
academic brochures, invitations and ceremonial documents. Because of the implications of an official seal, you must
obtain approval from the PVAMU Office of Marketing and Communications or Office of the President before use. Other
seals should not be used to represent the University.
color
Use official colors at 100% saturation and check printer proofs for
accurate color matching. The background within the seal is white
as shown right. The border of the seal is PVAMU Formal Purple.
PVAMU Two-color Seal is PVAMU Purple (PMS 2592) and
PVAMU Metallic Gold (PMS 871) and these inks must be printed as
a spot colors and not created in 4-color process printing.
PVAMU Greyscale Seal is for print and web applications when
the spot-colors of the Color Version are not available or feasible.
minimum size
3/4” W x 3/4” H*
Note: The seal should be reproduced at a size where it is clearly
legible. The seal must be reproduced larger than the minimum size
when reproduced in a low-resolution media to maintain design
integrity and legibility.
Area of
Is o
la
n
tio
Th
s
go
ld
b
e
do not
• Use other seals to represent the University.
• Attempt to recreate the seal.
• Rearrange, stretch, crop, outline, underline, embellish or alter the
downloaded file in any way.
• Place the seal on a PVAMU Purple background.
• Use the low resolution JPG for printing.
9
lo
Allow a reasonable amount of space around the logo clear of text
or other logos, to ensure prominence and high visibility within a
design. Use the capital “I” as a visual guide as shown below.
is space shou
Area of Isolation
cle
ar o
oth
f text or
er
University seal downloads
The seal must be reproduced from official electronic files provided for download below by the PVAMU Office of
Marketing and Communications. The seal may be placed over a solid background or photo. Because the outer edge of
the logo is PVAMU Purple, the seal should not be placed on a PVAMU Purple background. The Scalable EPS file can be
resized if the original proportions are maintained.
PVAMU Two-color Seal PVAMU Greyscale Seal
Scalable EPS
Scalable EPS
High resolution PNG
High resolution PNG
Low resolution JPG
Low resolution JPG
10
O f f i c i a l un i vers i ty ma r k s
athletics logo USE
The University athletics logo is used primarily by the PVMAU athletics program and affiliated programs. The logo may also
be used in association with student activities or student interests. It is not the official identity of the greater University and
should not be used as the University identity.
Color
(see color section for more details)
Use official colors at 100% saturation and check printer proofs for accurate color matching.
Minimum Size
1” W x 3/4” H*
Note: The logo should be reproduced at a size where it is clearly legible. The logo must be reproduced larger than the
minimum size above when reproduced in a low-resolution media to maintain design integrity and legibility.
Area of Isolation
Allow a reasonable amount of space around the logo clear of text or other logos, to ensure prominence and high visibility
within a design.
Area of Isolation
This space should be clear of text or other logos
do not
• Attempt to recreate the logo.
• Rearrange, stretch, crop, outline, underline, embellish or alter the downloaded file in any way.
• Use adjust colors.
• Place the logo on a black background.
• Use the low resolution JPG for printing.
11
athletic logo downloads
The logo must be reproduced from official electronic files provided for download below by the PVAMU Office of
Marketing and Communications. Choose the Scalable EPS for optimum quality in printing, the high resolution PNG for
printable electronic documents and the low resolution JPG for web and screen applications only. The Scalable EPS file
can be resized if the original proportions are maintained.
PVAMU full-color logo
Scalable EPS
High resolution PNG
Low resolution JPG
PVAMU full-color with white outline (for placement over dark background)
Scalable EPS
High resolution PNG
Low resolution JPG
PVAMU black and white logo
Scalable EPS
High resolution PNG
Low resolution JPG
PVAMU black and white logo with white outline (for placement over dark background)
Scalable EPS
High resolution PNG
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Low resolution JPG
o f f i c i a l un i vers i ty ma r k s
Brand structure
While PVAMU is primarily represented by the University logo and wordmark, brand extensions, subbrands and
independent brands are also used to identify and differentiate colleges, schools, divisions, departments, offices,
programs and other work groups within University. Brand extensions, subbrands and independent brands should support
and compliment the primary brand of the University.
Brand Extensions
Divisions, departments, offices, programs and other work groups are an important part of the PVAMU brand. While it is
important to capture the uniqueness of each of our academic areas, it is even more important to create a unified image
for Prairie View A&M University. Recognizing the impact that these groups have, we have illustrated how they are an
extension of the University’s brand by developing standard brand extension packages for each unit identified.
College of Agriculture and Human Sciences
The Graduate School
Department of Agriculture, Nutrition, & Human Ecology
Cooperative Agricultural Research Center
Cooperative Extension Program
University College
John B. Coleman Library
Marvin D. and June Samuel Brailsford College of
Arts and Sciences
Northwest Houston Center
Department of Biology
Department of Chemistry
Division of Social Work, Behavioral & Political Science
Department of Languages and Communications
Department of Mathematics
Department of Music and Theatre
Office of Student Affairs and
Institutional Advancement
College of Juvenile Justice and Psychology
Equal Opportunity/Title IX
Office of Marketing and Communications
Alumni Relations
Office of Development
Multicultural Affairs
Department of Justice Studies
Department of Psychology
Office of Business Affairs
Office of Human Resources
College of Business
Office of Academic Affairs
Accounting, Finance, & MIS
Management & Marketing
EMBA Program
Enrollment Management
Office of the Registrar
Admissions
Recruitment and Marketing
Office of Financial Aid and Scholarships
Center for Teaching Excellence
Roy G. Perry College of Engineering
Department
Department
Department
Department
Department
Department
of
of
of
of
of
of
Chemical Engineering
Civil & Environmental Engineering
Computer Science
Electrical and Computer Engineering
Engineering Technology
Mechanical Engineering
Office of the President
Office of Research
Whitlowe R. Green College of Education
Office of Administration and
Auxiliary Services
Department of Health and Human Performance
Department of Educational Leadership and Counseling
Department of Curriculum and Instruction
Alternative Teacher Certification Program
College of Nursing
School of Architecture
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Brand extension logo downloads
The logo with brand extension must be reproduced from official electronic files provided for download below by the
PVAMU Office of Marketing and Communications. Choose the Scalable EPS for optimum quality in printing, the high
resolution PNG for printable electronic documents and the low resolution JPG for web and screen applications only. The
Scalable EPS file can be resized if the original proportions are maintained.
College of Agriculture and Human Sciences
COL LEGE OF AGR IC ULTUR E
AND HUMAN SC I E NCE S
Scalable EPS
High resolution PNG
Low resolution JPG
College of Agriculture and Human Sciences
COL LEGE OF AGR IC ULTUR E
AND HUMAN SC I E NCE S
(for placement over dark background)
Scalable EPS
High resolution PNG
Low resolution JPG
Marvin D. and June Samuel Brailsford College of Arts and Sciences
Scalable EPS
High resolution PNG
Low resolution JPG
Marvin D. and June Samuel Brailsford College of Arts and Sciences
(for placement over dark background)
Scalable EPS
High resolution PNG
Low resolution JPG
College of Juvenile Justice and Psychology
COLLEGE OF J U V E NILE JUSTIC E
AN D P S YC H OLOGY
Scalable EPS
High resolution PNG
Low resolution JPG
College of Juvenile Justice and Psychology
COLLEGE OF J U V E NILE JUSTIC E
AN D P S YC H OLOGY
(for placement over dark background)
Scalable EPS
High resolution PNG
Low resolution JPG
College of Business
COL L E G E OF B U S I N E S S
Scalable EPS
High resolution PNG
Low resolution JPG
(for placement over dark background)
Scalable EPS
High resolution PNG
Low resolution JPG
College of Business
COL L E G E OF B U S I N E S S
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Roy G. Perry College of Engineering
ROY G. P E R R Y
COLLEG E OF E NGINE E R ING
Scalable EPS
High resolution PNG
Low resolution JPG
Roy G. Perry College of Engineering
ROY G. P E R R Y
COLLEG E OF E NGINE E R ING
(for placement over dark background)
Scalable EPS
High resolution PNG
Low resolution JPG
Whitlowe R. Green College of Education
Scalable EPS
High resolution PNG
Low resolution JPG
WH I T LOWE R . G R E E N
COL L E G E OF E DU CAT I ON
Whitlowe R. Green College of Education
WH I T LOWE R . G R E E N
COL L E G E OF E DU CAT I ON
(for placement over dark background)
High resolution PNG
Scalable EPS
Low resolution JPG
School of Architecture
SCHOOL OF ARCH I TECTURE
Scalable EPS
High resolution PNG
Low resolution JPG
School of Architecture
SCHOOL OF ARCH I TECTURE
(for placement over dark background)
High resolution PNG
Scalable EPS
Low resolution JPG
The Graduate School
T H E G R AD U AT E S C H OO L
Scalable EPS
High resolution PNG
Low resolution JPG
The Graduate School
T H E G R AD U AT E S C HOO L
(for placement over dark background)
Scalable EPS
High resolution PNG
15
Low resolution JPG
Sub-Brands
Sub-brands are linked prominently to the core brand, but they have distinct identities defined services and specific
missions. These marks use identifiers that keep them connected to the PVAMU brand.
PVAMU Athletics
NROTC
Undergraduate
Medical Academy
AROTC
SA
T D Student Affairs
Access
Division of Student
Affairs
P V AM U
Honors Program
Student Government
Association
Continuing
Education
Recreational Sports
Office of
International Affairs
Northwest Houston
Center
COMPASS
M AR K E T ING AND
C O M M U NIC AT IO NS
16
Marketing and
Communications
Independent Brands
Several units and programs have established an independent identity that shows their connection to Prairie View A&M
University. These brands have distinct identities, target audiences and provide specific products and services.
Small Business
Development Center
Marching Storm Band
Black Foxes
Texas Juvenile Crime
Prevention Center
Charles Gilpin Players
Texas Institute for
the Preservation of
History and Culture
KPVU – 91.3 FM
E QUA L OP P ORTUN I TY
A N D TI TLE I X C OMP LI A N C E
Equal Opportunity
and Title IX
Compliance
Cooperative Extension
Program
Human Resources
HUMA N RE SOU RCE S
Cooperative
Agriculture Research
Center
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o f f i c i a l un i vers i ty ma r k s
official colors
The official colors of Prairie View A&M University are Purple and Gold. Approved accent and complimentary colors
are provided in an expanded color palette below. Depending on the application, printing process or computer monitor,
colors may appear differently. Always check color accuracy by comparing printer proofs to official Pantone/PMS color
chips. Because of the implications of certain color combinations, you should obtain approval from the PVAMU Office of
Marketing and Communications to use colors not in the color palettes.
Color
Saturation
100%
80%
60%
40%
20% PVAMU Purple
PMS/
CMYKHexadecimal RGB
Pantone Values NumberValues
PMS 268 82/100/0/12#330066 80/45/127
Logo color
PVAMU Gold
PMS 123 0/24/94/0 #ffcc33255/200/46
PMS 871 N/A N/AN/A
PMS 871 N/A N/AN/A
Logo color
PVAMU Formal Purple
Accent color found in the
University seal
PVAMU Formal Gold
Metallic ink found in the
University seal
Color use
PMS/Pantone Number
Used in printing, Pantone numbers allow precise color matching. The printer uses a specifically mixed ink (spot color) to
print the artwork that has the Pantone number assigned.
CMYK Values
Used in printing, CMYK is a process in which 4 inks are used to create all colors in the piece (4-color process). Cyan,
magenta, yellow and black inks are overlayed in dots of varied saturations to create the desired colors. The values given
are the percentage of each ink used to make up the color. This method of printing does not necessarily provide the
exact color matches that spot colors provide. Therefore, it is more important to check printer proofs for color accuracy,
especially for the official University colors above.
Hexadecimal Number and RGB Values
These numbers and values are used in electronic media, such as computers, television and pda displays.
18
expanded color palette*
These colors may be used to complement campus photography and add flexibility to your design. You may use any
colors from the expanded color palette in all communications, but the official PVAMU logo may only appear in PVAMU
Purple or Black (in black and white publications). To use colors not included in this palette you must obtain permission
from the PVAMU Office of Marketing and Communications.
*Colleges, schools, departments and programs may have visual identity guidelines separately defined from the PVAMU
brand, including colors other than those found in the Expanded Color Palette. For more information, see Sub-brands.
Color
Saturation
100%
80%
60%
40%
20% Black
PMS/
CMYKHexadecimal RGB
PantoneValues Number Values
Black Rich Black
0/0/0/100
75/68/67/90
#231f2035/31/32
#0000000/0/0
PMS 134
PMS 134 0/28/100/56 #fdd475253/212/117
PMS 147
PMS 147 10/13/30/13
PMS 202
PMS 202 31/95/72/31#872434135/36/52
PMS 283
PMS 283 38/11/0/0
#97c5eb151/197/235
PMS 358
PMS 358 36/0/55/0
#a9dc93169/220/147
PMS 402
PMS 402 36/31/37/1 #a9a39b169/163/155
PMS 404
PMS 404 52/48/55/17 #776f67119/111/103
PMS 416
PMS 416 50/40/49/8 #83847b131/132/123
PMS 431
PMS 431 65/51/44/16 #717f8159/41/43/8
PMS 444
PMS 444 59/41/43/8 #33006680/45/127
PMS 468
PMS 468 13/13/33/0 #ded3b0222/211/176
PMS 5165
PMS 5165 PMS 534
PMS 534 94/82/32/19#293e6b41/62/107
Metallic Silver
PMS 877 N/A N/AN/A
19
15/22/8/0
#705a29112/90/41
#d6c5d1214/197/209
o f f i c i a l un i vers i ty ma r k s
Tagline
Prairie View A&M University’s approved tagline is Our tradition. Your opportunity. The official tagline is typically
used for communications that market the University. No other slogans, phrases or quotes should be used to market the
University. The tagline should not be rephrased or paraphrased.
color
(see color section for more details)
Use official colors at 100% saturation and check printer proofs for accurate color matching. The PVAMU tagline may only
be reproduced in PVAMU Purple (PMS 268), black and white.
do not
• Use the tagline on materials without the PVAMU logo or wordmark
• Use at a size that is unreadable
• Use when the communication is not intended to publicize the University or University programs/activities.
• Change the font
• Resize disproportionately causing the tagline to be distorted and/or stretched.
• Reproduce in colors other than PVAMU Purple (PMS 268), black or white.
20
Tagline downloads
The tagline must be reproduced from official electronic files provided for download below by the PVAMU Office of
Marketing and Communications. Choose the scalable EPS for optimum quality in printing, the high resolution PNG for
printable electronic documents and the low resolution JPG for web and screen applications only. The scalable EPS file
can be resized if the original proportions are maintained.
PVAMU Purple Vertical Tagline
Scalable EPS
High resolution PNG
Low resolution JPG
PVAMU White Vertical Tagline (for placement over dark background)
Scalable EPS
High resolution PNG
N/A
PVAMU Black Vertical Tagline
Scalable EPS
High resolution PNG
Low resolution JPG
PVAMU Purple Horizontal Tagline
Scalable EPS
High resolution PNG
Low resolution JPG
PVAMU White Vertical Tagline (for placement over dark background)
Scalable EPS
High resolution PNG
N/A
PVAMU Black Vertical Tagline
Scalable EPS
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High resolution PNG
Low resolution JPG
o f f i c i a l un i vers i ty ma r k s
Signage
PVAMU’s Signage Guidelines help create reinforce a sense of place: to make the campus, public areas or buildings more
memorable to inhabitants and visitors.
Consistency is maintained with the University’s identity program by using the University signature, logo and official
University colors. The Physical Plant maintains record of all signage and is the only entity able to oversee such projects.
A full guide is available at www.pvamu.edu/campusmasterplan.
Other signs should use the logo and/or wordmark as deemed appropriate. Internal campus signs and building
identifications do not require the logo. All signage must be reviewed by the Physical Plant and the Office of Marketing
and Communications before production.
Temporary Signage
Temporary signs are used for special campus events to help guide visitors to parking and the event location. They should
be designed to visibly identify directions, etc. If you need help designing signs, the PVAMU Office of Marketing and
Communications is able to assist. All parking signs must be approved by The Office of Parking Management.
Long-Term Signage
Before creating a long-term temporary sign, please receive the appropriate authorization from the Facilities Maintenance
and the Office of Marketing and Communications. These signs may require special installation and safety concerns that
may be a hazard.
For Assistance
Physical Plant Operations
(936) 261-9703
Merchandise/Commercial Products
University bookstores and vendors who sell commercial products should consult the PVAMU Identity Standards and
Guidelines to ensure that all products using the university’s name and/or logo are produced according to graphics and
style standards. Strategic Marketing Affiliates (SMA) manages licensing for PVAMU. For information about how to
become licensed to manufacture Prairie View A&M University merchandise, please visit the Strategic Marketing Affiliates
website, www.smaworks.com or call Auxiliary Enterprises at 936-261-1700.
Promotional/Specialty Items
University divisions, schools, departments and units are encouraged to use the official university logos on promotional
items and in promotional activities. However, usage must adhere to standards and guidelines outlined by the PVAMU
Office of Marketing and Communications. All promotional items using the PVAMU logo or any of the PVAMU sub-brands
should be reviewed by the PVAMU Office of Marketing and Communicationss prior to ordering.
Clothing
The institutional logo or wordmark should be used as the primary element on clothing.
For clothing designed for internal audiences, such as shirts for college and departmental staff, it is not necessary to
include the University name with the University logo. The seal should not be used on promotional materials.
For staff shirts, please place the logo over the left pocket area of the garment.
Appropriate colors for shirts are white, purple, gold, black or denim. *Additional color options are available; however,
please contact the Office of Marketing and Communications for suggestions and subsequent approval. The University
or department name should be reproduced in Purple on white shirts, Gold on Purple shirts. The logo should not appear
larger than 10 inches in width or smaller than 3 inches in width.
Any additional elements should be placed below the logo. College or departmental names should be set in Arial and
placed below the logo.
22
permanent and decal artwork on Vehicles
Vehicles owned and used by Prairie View A&M University are seen by the community every day. The consistent use of
seals and decals on our motor fleet helps strengthen PVAMU’s brand identity.
The Transportation Center is responsible for insuring that the University fleet conforms to its state fixed vehicle cap. The
Transportation Center will track fleet vehicles and install unit number, registration and proper University marks.
PVAMU’s logo on vehicles will follow University and Transportation Center guidelines, including consistent placement on
the doors of the vehicle.
P R A I R I E V I E W A &M U N I V E R S I T Y
ty p ogr a ph y
university name
History
• The Fifteenth Legislature August 14,1876 - established “Alta Vista Agriculture & Mechanical College of Texas for
Colored Youth”
• The Sixteenth Legislature April 19, 1879 - established “Prairie View State Normal School” in Waller County for the
Training of Colored Teachers
• The Twentieth Legislature in 1887 attached the Agriculture & Mechanical Department to Prairie View Normal School
• The Twenty -Six Legislature in 1899 changed the name to “Prairie View State Normal & Industrial College”
• The Forty-ninth Legislature June 1, 1945 changed the name to “Prairie View University”
• The Fiftieth Legislature March 3, 1947 established “The Texas State University for Negroes (Texas Southern University)
and changed the name of Prairie View University to “Prairie View Agricultural & Mechanical College of Texas”
• The sixty-third Legislature in 1973 changed the name to “Prairie View A&M University”
Use of the University name
First Usage
Prairie View A&M University
Subsequent Usage
• PVAMU
• the University (note: the “U” is upper case)
• Prairie View *you must be able to distinguish the college from the city
• Prairie View A&M
do not use
• PV
• PVAM
• PVU
24
t yp ogr a phy
typefaces/fonts
Font selection is an important aspect of creating successful communications. To further establish an identity for the University, we’ve provided recommendations below of fonts that are used frequently in University communications and work
well with the existing University artwork.
To accomplish a clean and uncluttered design, select classic typefaces and limit the number of fonts to 2-3 per project
(one serif, one san serif and one script if appropriate). Avoid overly stylized fonts, effects such as drop shadows, bevels
or outlines and excessive tracking, stretching or condensing. Use italicized, bold and script fonts sparingly and for
emphasis.
recommended fonts for print
ITC Stone Informal (used in the logo and wordmark), Goudy, Helvetica Neue, and Arial are standard fonts that should
accompany the PVAMU logo in print. These fonts are suitable for a variety of reproduction methods and materials. The
font families work well together, for example using one for headlines and the other for body copy. It is recommended
that you choose opposite font types for headers and body. For instance, if you choose a serif fonts such as Goudy as
your header, you should use a serif such as Helvetica Neue as your body text.
Serif Fonts
ITC Stone Informal and Goudy can be used for body text or headers. Aachen and Calvert MT should be used more
sparingly and should not be used for body text.
Sans Serif Fonts
Helvetica Neue and Arial are recommended as body text in print materials, and readability is improved with increased
leading (spacing between text lines) and tracking (spacing between letters). Sans serif fonts are well suited for electronic
materials, such as web sites and PowerPoint presentations, and in reverse type (white lettering on a dark background).
Script Fonts
Bickham Script is elegant and works well as a compliment to other fonts. All script fonts should be used sparingly.
recommended fonts for web
Times New Roman is the recommended serif and Verdana is the recommended sans serif for web applications.
do not
• Use more than three fonts per publication.
• Use all caps in body text.
• Overly stylize fonts.
• Distort by excessive tracking, stretching or condensing text.
• Excessively use effects such as outlines or underlines.
• Choose font colors that decrease legibility.
25
Print typefaces
Serif
Sans Serif
ITC Stone Informal
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxwz
1234567890
Helvetica Neue (sans serif)
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxwz
1234567890
Goudy
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxwz
1234567890
Arial
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxwz
1234567890
Minion Pro
AB CDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuv wxwz
1234567890
Aachen
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxwz
1234567890
Calvert MT
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxwz
1234567890
Script
Bickham Script
A BC DE F G H I J KLMN OP QRS T U V W X YZ
abcdefghijklmnopqrstuvwxwz
1234567890
Web typefaces
Serif
Times New Roman (serif)
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxwz
1234567890
Sans Serif
Arial
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxwz
1234567890
26
stat i on e ry
While Prairie View A&M University visual identity standards allow flexibility in the design of print and online projects, the design
of stationary (letterhead, envelopes, notecards and business cards) is limited to specific templates. These standards assist with
maintaining our identity in the public and assist in resource savings in the design and production of stationary items.
Letterhead
Paper Stock
Classic Crest, Avon Brilliant White 27
70# Text
8.5” x 11”
s tat i one ry
Business card
Paper Stock
Classic Crest, Avon Brilliant White no. 10 envelope
Paper Stock
100# Cover 2” x 3.5”
70# Text No. 10 (4-1/8”x9-1/2”)
(Standard)
Classic Crest, Avon Brilliant White John F. Doe
Title Line 1
Title Line 2 (optional)
Department Line 1
Department Line 2 (optional)
T (###) ###-####
C (###) ###-####
F (###) ###-####
jfdoe@pvamu.edu
P.O. Box ### ; MS ####
Jane S. Doe Bldg., Suite ###
Prairie View, Texas 77446
28
s tat i one ry
notecards
Flat Version Paper Stock
Classic Crest, Avon Brilliant White Folded Version Paper StockClassic
Crest, Avon Brilliant White 29
100# Cover 5-1/2” x 4-1/4”
100# Cover 5-1/2” x 8-1/2” flat, 5-1/2” x 4-1/4” folded
s tat i one ry
notecard envelope
Paper Stock
Classic Crest, Avon Brilliant White 30
70# Text A-2 (4-3/8” x 5-3/4”)
T.R. SOL
teaching, research and service.
is dedicated to fulfilling its land-grant mission of achieving excellence in
schools. A member of The Texas A&M University System, the University
NORTHWEST HOUSTON CENTER
degrees and doctoral degree programs through eight colleges and
nurses and educators, PVAMU offers baccalaureate degrees, master’s
Office fOr gradUate admissiOns
Office Of UndergradUate admissiOns
P.O. Box 519; MS 1009, Prairie View, Texas 77446
(936) 261-1070 | admissions@pvamu.edu
Contact Information
DR.
TRANSFER
PREVIEW
DAYS
With an established reputation for producing engineers, business leaders,
public institution of higher education in Texas.
was founded in 1876 and is the second-oldest
university Logo
RSITY
sa mp l e s
These information sessions are
designed to acquaint you with
9449 Grant Road Houston, TX 77070
Meet with our faculty and administrators;
Nov. 16, 2012, Jan.12, 2013
or Mar. 1, 2013
discuss our academic programs,
additional college scholarships and
co-op and internships opportunities.
9 am
The Honors
Program
RSVP today
Campus Map
R
ST.
F res h man ad mi s s i o n
• CompletedApplyTexasapplication(canbe
accessedatwww.applytexas.org)
• Non-refundable$25applicationfee
• OfficialhighschooltranscriptorGEDcertificate
• “Recommendedordistinguished”programmust
identifiedontheofficialhighschooltranscript
UnconditionalAdmission
- Minimumtestscores:SAT820(Combined
verbal/criticalreadingandmathonly)orACT17;
2013 S.T.E.P.
- CumulativeGPAof2.5orabovebasedona
4.0scale
ConditionalAdmission
- Minimumtestscores:SAT710(Combined
verbal/criticalreadingandmathonly)orACT15;
- CumulativeGPAof2.5orabovebasedona
4.0scale
Summer Training and
Enrichment Program
Tran s F er ad mi s s i o n
• CompletedApplyTexasapplication
Direct connect Your
opportunity.
now, you can complete your bachelor’s degree at PVAMU
and pay the same tuition and mandatory fees at the time
of registration you would pay at your community college!
This program is exclusively for transfer students who:
• Have earned an associate’s degree
• Have a 2.5 GPA or higher and at least 45 credit hours
Students in Business, Communications, Sociology and Nursing can attend our
conveniently located Northwest Houston Campus. Students in all majors and
disciplines are welcome at our main campus in beautiful Prairie View, TX.
Don’t delay, APPLY TODAY!
www.applytexas.org
Ourtraditionofexcellenceinteaching,researchand
serviceisnothingnew.Formorethan135years,we’ve
Apply today www.pvamu.edu
249
I-45
NORTHWEST HOUSTON CENTER
8
Houston
FOr mOre inFOrmATiOn
610
I-10
COLLEGE OF NURSING
recruitment@pvamu.edu
• Officialtranscriptsfromallinstitutionsattended
• Transferringlessthan15semestercredithourswill
requirethestudenttosatisfyregularfreshman
admissionsrequirements
• Required2.00cumulativeGPAona4.00scale
Grad u aTe a d mi s s i o n
• CompletedGraduateSchoolApplication
Empower and challenge yourself
• Non-refundable$50applicationfee
• Officialcollege/universitytranscripts
to learn through hands-on applicable experience during
• Threelettersofrecommendation
a summer internship at the state’s second oldest public
(936) 261-1081 | (936) 261-1037
institution of higher education. Positions pay up to $17
Additional criteria and testing may be required
depending on specific program or course of study.
per hour and provide PVAMU students with the work
Deadlines
and career endeavors.
Fal l
P R A I R I E V I E W A &M U N I VE R S I T Y
290
• Non-refundable$25applicationfee
• Submissionofstandardizedtestscores
(GRE/GMAT)
providedstudentswithastrongacademicfoundation,
personalattention,auniquecollegeexperienceandthe
opportunitytomaketheirmarkontheworld.
sp ri n G
experience needed to enhance their academic pursuits
s u mmer
Eligible students must:
u n d erGrad u aTe ad mi s s i o n
Jun.1
Nov.1
Apr.1
i n Tern aTi o n al ad mi s s i o n
Jun.1
Oct.1
• Have completed at least 60 hours by the conclusion
of the spring 2013 semester
Mar.1
Grad u aTe ad mi s s i o n
Jul.1
Nov.1
Mar.1
F i n an c i al ai d
Mar.15
May1
Oct.15
•
Have at least a 2.5 GPA; be in good standing and
eligible to work in the U.S.
•
Be committed to working the entire internship
experience (20–35 hours a week for up to 10 weeks)
•
Be registered for classes at PVAMU in Fall 2013 by
April 30, 2013
u n i v ers i Ty c o l l eG eFreshman Housing
Jul.1
Dec.1
N/A
u n i v ers i Ty v i l l a G eUpperclassmen Housing
May1
Dec.1
N/A
Some restrictions apply.
attitude
motto
Prairie View
Produces
Productive
People
Exhibit a positive desire
to accept the challenges
of college life, refusing
to allow obstacles to
impede progress toward
your goals and aspirations.
A Member of The Texas A&M University System
recruitment@pvamu.edu | (936) 261-1081
Prairie View A&M University does not discriminate against employees, students, or applicants
on the basis of race, age, color, gender, national origin, religion, disability or veteran status.
L.W. MINO
Admissions
Our tradition.
to chcooper@pvamu.edu,
to reserve a space for yourself and your guest(s).
RSVP should include full name, academic major of study,
contact information and number of guests (limit 2 guests).
Apply Today!
Applications Due: March
18, 2013
*All information must be received by 5:00 p.m.
To see job postings and
download the application visit
www.pvamu.edu/summerintern
Contact the Student Employment Office at (936) 261-1793
*Some restrictions apply
The PVAMU College of Nursing has a rich
tradition of educating
nurses, nurse educators and nurse leaders who are prepared to
serve in a variety of roles in the healthcare industry. Seize your
opportunity now and enroll in one of our programs:
BSN Program
MSN Programs
LVN-BSN Program
- Family Nurse Practitioner
RN-BSN Program
- Nursing Administration
- Nursing Education
Doctor of Nursing
Practice Program
Our tradition.
Apply today
www.pvamu.edu
Your
opportunity.
ST.
E.E. OB
31
RE
ANNE P
s amp le s
university wordmark
Northwest houstoN CeNter
A
V
I
E
W
Scholarships Available
O
F
S
E
R
V
I
C
E
www.pvamu.edu/northwest
A Histor y of the M ilit a r y
A Magazine for
Alumni, Faculty and Supporters
P R A I R I E V I E W A &M U N I VE R S IT Y
Closer than
you think.
Spring 2012
Gala 2013
and
Honorary Gala Chairs
Marvin D. Brailsford ’59 and June Samuel Brailsford ’60
Invite you to
Gala 2013
An Evening of Entertainment
Celebrating our Traditions in the Arts and Sciences
Evening ofmusical
Entertainment
FeaturingAn
a Broadway
performance of
An
Evening of Entertainment
Celebrating
our Traditions in the Arts and Sciences
Celebrating our Traditions in the Arts and Sciences
Jelly’s Last Jam
a Broadway of
musical
FeaturingFeaturing
a performance
the performance
Broadwayofmusical
Jelly’sLast
Last Jam
Jelly’s
Jam
Saturday, April 13, 2013
5:30 p.m. Dinner
8 p.m. Show
Opal Johnson-Smith Auditorium
Bright Lights,
Center
Field
Female Drum Majors Shine
Agriculture
Proves Relevancy
Traditional career field
still viable option
Jackson Lives
PVAMU Story
Willie A. Tempton, Sr. Memorial Student Center
Prairie View A&M University
Prairie View, Texas
Attire: Black Tie
A+ Performance
Student-athletes’
Grades Stand Out
32
MBA & BA in Communications
Scholarships Available
Enroll today! www.pvamu.edu/northwest
7
s amp le s
university seal
M e m b e r o f T h e Te x a s A & M U n i v e r s i t y S y s t e m
C ommencement
C onvocation
2012
The one-hUndred And Second
SUMMer coMMenceMenT
33