UNIVERSITY OF NORTH CAROLINA AT GREENSBORO
Bryan School of Business and Economics
Department of Marketing, Entrepreneurship, Hospitality and Tourism
MKT 424.01 – Consumer Behavior
Spring
2014
Instructor: Dr. Nicholas C. Williamson
334-4533
Class meeting times: 12:30 PM – 1:45 PM TR
Room 105
Office hours: 1:45 PM – 2:00 PM and by appointment
Catalog Description: Psychological and socioeconomic factors affecting consumer motivation,
behavior, and buying decisions. Emphasis on current research on, and theory about, behavior
of consumers as individuals and as members of socioeconomic groups.
TEXT: Consumer Behavior – 10th Edition Schiffman, Kanuk and Wisenblit.
GRADING:
Mid-term I
27%
Mid-term II
27%
Final exam
27%
Oral presentations(2)
15%
Class participation
4%
TOTAL
100%
POLICY: No make-ups unless due to illness. In that case, a note from a physician or infirmary
(on letterhead, with signature) is required before a make-up exam can be given.
HONOR CODE: The Academic Honor Code will be adhered to. Violations will be dealt with
accordingly.
DATE
ACTIVITY
CASES & TEAMS
1/14
Course introduction, team assignment
1/16
Chapter 1
Case One(1), Case Two(2)
1/21
Chapter 2
-
1/23
Chapter 2 – contd.
Case One(3), Case Two(4)
1/28
Chapter 3
-
1/30
Chapter 3 – contd.
Case One(5), Case Two(6)
-
2/4
Chapter 4
Case One(7), Case Two(8)
2/6
Chapter 5
-
2/11
Chapter 5 – contd.
Case One(9), Case Two(10)
2/13
Mid-Term Examination – I
-
2/18
Chapter 6
Case One(11), Case Two(12)
2/20
Discuss Mid-Term Examination – I
-
2/25
Chapter 7
-
2/27
Chapter 7
Case One(13), Case Two(14)
3/4
Chapter 8
-
3/6
Chapter 8
Case One(15), Case Two(1)
3/18
Chapter 9
-
3/20
Chapter 9 – contd.
Case One(2), Case Two(3)
3/25
Chapter 10
-
3/27
Chapter 10 – contd.
Case One(4), Case Two(5)
4/1
Catch-up
-
4/3
Mid-Term Examination – II
-
4/8
Chapter 11
Case One(6), Case Two(7)
4/10
Discuss Mid-Term Examination – II
-
4/15
Chapter 12
Case One(8), Case Two(9)
4/17
Chapter 13
Case One(10), Case Two(11)
4/22
Chapter 14
Case One(12), Case Two (13)
4/24
Chapter 15
Case One(14), Case Two(15)
4/29
Catch-up
FINAL EXAMINATION: TBA