University of North Carolina at Greensboro
Bryan School of Business and Economics
Department of Business Administration
6:00 pm – 8:50 pm Monday
Spring 2013
ENT/BUS 338 Franchising
COURSE NUMBER & TITLE:
ENT/BUS 338 Franchising
CREDITS:
3:3
PREREQUISITES/COREQUISITES:
None
FOR WHOM PLANNED:
This course adds to the variety of electives offered and gives entrepreneurial minded students
with franchising aspirations a chance to learn how to begin their new venture.
INSTRUCTOR INFORMATION:
Instructor: Kathy Elliott
Office: N/A
Office phone: 336-706-1134
E-mail: kfelliot@uncg.edu
Office hours: 1 hour before each class
COURSE COORDINATOR:
Dianne H.B. Welsh, Ph.D.
Hayes Distinguished Professor of Entrepreneurship
Office: 328 Bryan
Office Phone: 336-256-8507
E-mail: dhwelsh@uncg.edu
CATALOG DESCRIPTION:
This course introduces the student to opportunities in franchising, including becoming a
franchisee, franchisor, or working with a franchise company.
STUDENT LEARNING OUTCOMES:
-Understand franchising principles, including how franchises differ from independent businesses.
- Understand roles of the franchisors and franchisees in successful franchise systems.
- Analyze Uniform Franchise Offering Circular (UFOC) and a franchise agreement.
- Evaluate and compare franchise opportunities.
TEACHING METHODS AND ASSIGNMENTS FOR ACHIEVING LEARNING OUTCOMES:
-Students will actively participate in the franchise evaluation and comparison exercise.
-Students will work in teams to evaluate case studies.
-Students will be graded on the thoroughness and degree of completion of their franchise evaluation and
comparison consistent with other project assignments in the class.
Course Schedule
Week of
Topics
Online class Blackboard - meeting time
1/14
1/21
1/28
2/4
2/11
2/18
2/25
3/4
3/11
3/18
3/25
4/1
Introduction to Franchising
Orientation, Ch 1, 2
Video – Introduction to Franchising –
Building a Franchise – The SUBWAY
Model
No class
The Franchise Business Plan & Market
Process
Ch 3, Ch 4, Ch 5
Video Interview – Former Franchisor
Running a Franchise
Ch 8, Ch 9
EXAM 1
Franchise Legal Documents
Ch 13
Speaker – Steve Goveia, Vice-President
of Tectura- Education Building (SOEB
room 114)-students will be ushers to
help seat attendees at 5 pm. Program
starts at 5:30 pm.
Protecting & Financing a Franchise
Ch 14, 15 & 16
Spring Break
EXAM 2
Marketing & Managing a Franchise
Ch 17 & 18
Begin Case Study
Franchise Support
Ch 19 & 20
4/8
Social Responsibility & Business Ethics
Ch 21
4/15
International Franchising
Ch 22
Case Studies due
EXAM 3
4/22
4/29
Assignments
Monday evenings 6 – 8:50 PM
Respond to discussion board for class and introduce
yourself to the class. Introductions due by January 16.
Orientation to the class format and clarification of
class expectations. Video on The Subway Franchise.
Read Ch 1 & 2
Dr. Martin Luther King Jr. Holiday
Read Ch 3, 4 & 5
Read Ch 8 & 9
Chapters 1, 2, 3, 4, 5, 8, 9 & videos
Read Ch 13
Steve Goveia Presentation (Click here to register)
Read Ch 14, 15 & 16 and write an analysis of the ten
steps for entering a franchise due March 8, 6 pm
Chapters, 13, 14, 15, 16
Teams for Case study will be formed. Case Study
project clarification will be discussed.
Read Ch 17 & 18
Case Study Franchise selection submitted by 4/1/13 6
pm
Read Ch 19 & 20
Read Ch 21
Read Ch 22
Chapters 17, 18, 19, 20, 21 & 22
EVALUATION AND GRADING POLICY:
Activity Points
Exam 1
Exam 2
Exam 3
Case Study
Class Part
100
100
100
100
50
IMPORTANT NOTE: Exams will be online and must be completed on the stated
class date. They will be multiple choice and T/F and will be timed – students are
responsible for ensuring they have a strong internet connection before logging in for
exams)
(Team Project – Franchise case study)
(includes online participation 4 pts per online session or activity & 10
pts professor discretion)
For more information on participation see attendance policy
Total Points 450
GRADING SCALE:
A+
A
AB+
B
BC+
98% -100%
93% - 97%
90% - 92%
88% - 89%
83% - 87%
80% - 82%
78% - 79%
C
CD+
D
DF
73% - 77%
70% - 72%
68% - 69%
63% - 67%
60% - 62%
Below 60%
REQUIRED TEXT:
Judd, R., & Justis, R. (2008). Franchising: An Entrepreneur’s Guide, (4th ed.) Mason, OH:
Thomson. ISBN: 13: 978-0-7593-6705-0.
REQUIRED ENTREPRENEURIAL PROPENSITY SCALE:
Please take the Entrepreneurial Propensity survey. Here's the link:
https://uncg.qualtrics.com/SE/?SID=SV_cO3o3IOra7jvBNX
Please take the survey (10-15 min.) at the start of the semester before the class starts preferably
but no later than the first week of class, and during the last week of class. If requested, you may
receive your individual scores to see if your propensity to be an entrepreneur has gone up. If you
are taking this for more than one class, be sure to check all the classes you are in so you don’t
have to take it more than once at the beginning and end of the semester.
ACADEMIC INTEGRITY POLICY:
Students are expected to adhere to the Academic Integrity Policy on all assignments and tests.
The syllabus will provide a link to the complete description of the Academic Integrity Policy as
found in the UNCG Undergraduate Bulletin.
ATTENDANCE POLICY:
Students are expected to actively participate in the course through an orientation class session to
the class during the first class session and assigned activities. Additionally, student participation
is expected in discussion boards and regular assignments. In order to be successful in this online
course, one needs to log in and participate online, do homework, read and view materials posted,
and/or view the discussion board postings on a regular basis. For online class sessions your
attendance must be visible in class chat and participation encouraged during and between class
sessions or have previous arrangements with the instructor. For outside of class activities to
count – you MUST sign in to the activity.
ADDITIONAL REQUIREMENTS:
Absence Policy
No make-up exams will be permitted without a written medical excuse.
Late Work Penalty
Assignments may not be submitted late. Exceptions will be granted only in rare circumstances
and be evaluated on a case-by-case basis. If an exception is granted, there will be a 25% point
subtraction for each day the assignment is handed in late.
Faculty and Student Guidelines
Please familiarize yourself with the Bryan School’s Faculty and Student Guidelines. These
guidelines establish principles and expectations for the administration, faculty, staff, and students
of the Bryan School of Business and Economics. The link for this document is:
http://www.uncg.edu/bae/faculty_student_guidelines.pdf
Religious Observances
1. The University allows for a limited number of excused absences each academic year for
religious observances required by the faith of the student.
2. Students must notify the instructor of absences two weeks in advance of the date of the
religious observance. Also, it is required that the nature of the religious observance is specified
and the student's participation be confirmed in writing by an official of the religious organization.
3. When appropriate notice is given above as specified under point two above, the student will be
granted at least two excused absences under this policy and will be allowed to make up work and
tests missed due to these particular absences. With regard to any test or other assignment that a
student would miss due to notice of a required religious observance, the student is required to
complete the test or assignment in advance of the originally scheduled date of the test or
assignment. Beyond the minimum terms and limits of this policy, the instructor maintains
authority to establish and enforce the attendance policy for this course.
4. The requirement for students to make such requests for excused absences applies only to days
when the University is holding class.