crobat bookmark
Automotive Solutions:
s:
Technology that
at Matters
Empowering automotive solutions with
IBM systems and technologies
Using IT to build an on demand
automotive business
Differentiating performance
in the automotive industry
Lynn Behnke
ibm.com/redbooks
Redpaper
International Technical Support Organization
Automotive Solutions: Technology that Matters
May 2005
Note: Before using this information and the product it supports, read the information in “Notices” on page v.
First Edition (May 2005)
This edition applies to IBM Eserver and TotalStorage families of products and related software and services.
This document created or updated on May 8, 2005.
© Copyright International Business Machines Corporation 2005. All rights reserved.
Note to U.S. Government Users Restricted Rights -- Use, duplication or disclosure restricted by GSA ADP Schedule
Contract with IBM Corp.
Contents
Notices . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .v
Trademarks . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . vi
Preface . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . vii
The team who created this Redpaper . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . viii
Become a published author . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . viii
Comments welcome. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . viii
Executive summary . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . ix
Chapter 1. Automotive industry landscape . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
1.1 Market dynamics . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
1.2 An evolving industry model . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
1.2.1 Changing fundamentals . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
1.2.2 Emerging role of On Demand Business . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
1.3 Potential role of information technology . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
1.3.1 Automotive solutions . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
1.3.2 Solutions mapped to challenges . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
1.4 The value of infrastructure . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
1.4.1 IBM value commitments . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
1.4.2 Linkage between infrastructure and solution value . . . . . . . . . . . . . . . . . . . . . . . . .
1
2
3
3
4
5
5
6
6
7
8
Chapter 2. IBM technology adding value to automotive solutions. . . . . . . . . . . . . . . .
2.1 Solutions architecture: Putting the pieces together . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2.1.1 Solutions overview . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2.1.2 Guide to solution examples. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2.2 Design solution . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2.2.1 Design customer success story: Magna Steyr . . . . . . . . . . . . . . . . . . . . . . . . . . .
2.2.2 Value-adding technology for Design solutions . . . . . . . . . . . . . . . . . . . . . . . . . . .
2.3 Build solution . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2.3.1 Build customer success story: Audi . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2.3.2 Value-adding services, products and technology for the Build solution . . . . . . . .
2.4 Sales and Service solution . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2.4.1 Sales and Service customer success story: Major automotive company . . . . . . .
2.4.2 Value-adding technology for Sales and Service solutions . . . . . . . . . . . . . . . . . .
2.5 Infrastructure solution . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2.5.1 Infrastructure customer success story: Major automotive company . . . . . . . . . . .
2.5.2 Value-adding technology for Infrastructure solutions . . . . . . . . . . . . . . . . . . . . . .
2.6 Solution enablers . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
11
12
12
13
14
15
16
21
22
24
29
30
31
35
36
37
42
Chapter 3. Technology enablers for automotive solutions . . . . . . . . . . . . . . . . . . . . . .
3.1 Technology innovation that matters . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
3.2 IBM technologies. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
3.2.1 Autonomic computing . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
3.2.2 Deep computing . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
3.2.3 Enterprise X-Architecture . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
3.2.4 Grid computing . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
3.2.5 Linux support . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
3.2.6 Power Architecture . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
43
44
45
45
46
48
48
49
49
© Copyright IBM Corp. 2005. All rights reserved.
iii
3.2.7 Virtualization solutions . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 51
3.2.8 Server, workstation and storage families . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 52
3.2.9 IBM TotalStorage . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 57
Related publications . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
IBM Redbooks and Redpapers . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other publications . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Online resources . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
How to get IBM Redbooks . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Help from IBM . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
iv
Automotive Solutions: Technology that Matters
59
59
59
60
61
61
Notices
This information was developed for products and services offered in the U.S.A.
IBM may not offer the products, services, or features discussed in this document in other countries. Consult
your local IBM representative for information on the products and services currently available in your area. Any
reference to an IBM product, program, or service is not intended to state or imply that only that IBM product,
program, or service may be used. Any functionally equivalent product, program, or service that does not
infringe any IBM intellectual property right may be used instead. However, it is the user's responsibility to
evaluate and verify the operation of any non-IBM product, program, or service.
Products mentioned may be withdrawn in the future. All statements regarding IBM’s future direction and intent
are subject to change or withdrawal without notice and represent goals and objectives only.
IBM may have patents or pending patent applications covering subject matter described in this document. The
furnishing of this document does not give you any license to these patents. You can send license inquiries, in
writing, to:
IBM Director of Licensing, IBM Corporation, North Castle Drive Armonk, NY 10504-1785 U.S.A.
The following paragraph does not apply to the United Kingdom or any other country where such provisions are
inconsistent with local law: INTERNATIONAL BUSINESS MACHINES CORPORATION PROVIDES THIS
PUBLICATION "AS IS" WITHOUT WARRANTY OF ANY KIND, EITHER EXPRESS OR IMPLIED,
INCLUDING, BUT NOT LIMITED TO, THE IMPLIED WARRANTIES OF NON-INFRINGEMENT,
MERCHANTABILITY OR FITNESS FOR A PARTICULAR PURPOSE. Some states do not allow disclaimer of
express or implied warranties in certain transactions, therefore, this statement may not apply to you.
This information could include technical inaccuracies or typographical errors. Changes are periodically made
to the information herein; these changes will be incorporated in new editions of the publication. IBM may make
improvements and/or changes in the product(s) and/or the program(s) described in this publication at any time
without notice.
Any references in this information to non-IBM Web sites are provided for convenience only and do not in any
manner serve as an endorsement of those Web sites. The materials at those Web sites are not part of the
materials for this IBM product and use of those Web sites is at your own risk.
IBM may use or distribute any of the information you supply in any way it believes appropriate without incurring
any obligation to you.
Information concerning non-IBM products was obtained from the suppliers of those products, their published
announcements or other publicly available sources. IBM has not tested those products and cannot confirm the
accuracy of performance, compatibility or any other claims related to non-IBM products. Questions on the
capabilities of non-IBM products should be addressed to the suppliers of those products.
This information contains examples of data and reports used in daily business operations. To illustrate them
as completely as possible, the examples include the names of individuals, companies, brands, and products.
All of these names are fictitious and any similarity to the names and addresses used by an actual business
enterprise is entirely coincidental.
COPYRIGHT LICENSE:
This information contains sample application programs in source language, which illustrates programming
techniques on various operating platforms. You may copy, modify, and distribute these sample programs in
any form without payment to IBM, for the purposes of developing, using, marketing or distributing application
programs conforming to the application programming interface for the operating platform for which the sample
programs are written. These examples have not been thoroughly tested under all conditions. IBM, therefore,
cannot guarantee or imply reliability, serviceability, or function of these programs. You may copy, modify, and
distribute these sample programs in any form without payment to IBM for the purposes of developing, using,
marketing, or distributing application programs conforming to IBM's application programming interfaces.
© Copyright IBM Corp. 2005. All rights reserved.
v
,
TRANSACTION PROCESSING PERFORMANCE COUNCIL (TPC) NOTES ON BENCHMARKS,
VALUES:
The benchmarks and values shown in this book were derived using particular, well configured,
development-level computer systems. Unless otherwise indicated for a system, the values were derived using
32-bit applications and external cache if external cache is supported on the system. All benchmark values are
provided "AS IS" and no warranties or guarantees are expressed or implied by IBM. Actual system
performance may vary and is dependent upon many factors including system hardware configuration and
software design and configuration. Buyers should consult other sources of information to evaluate the
performance of systems they are considering buying and should consider conducting applications oriented
testing.
Trademarks
The following terms are trademarks of the International Business Machines Corporation in the United States,
other countries, or both:
Eserver®
Eserver®
eServer™
ibm.com®
iSeries™
i5/OS™
pSeries®
xSeries®
z/OS®
zSeries®
Application Advantage™
AIX 5L™
AIX®
AS/400®
BladeCenter™
Blue Gene®
Chiphopper™
Chipkill™
Domino®
DB2 Universal Database™
DB2®
Enterprise Storage Server®
ESCON®
FICON®
IntelliStation®
IBM®
Lotus®
Lotus Notes®
OpenPower™
OS/400®
Power Architecture™
PowerPC®
POWER™
POWER5™
Redbooks (logo)
™
Redbooks™
Tivoli®
TotalStorage®
Virtualization Engine™
WebSphere®
X-Architecture™
Xtended Design Architecture™
The following terms are trademarks of other companies:
Java and all Java-based trademarks and logos are trademarks or registered trademarks of Sun Microsystems,
Inc. in the United States, other countries, or both.
Microsoft, Windows, Windows NT, and the Windows logo are trademarks of Microsoft Corporation in the
United States, other countries, or both.
Intel, Intel Inside (logos), MMX, and Pentium are trademarks of Intel Corporation in the United States, other
countries, or both.
UNIX is a registered trademark of The Open Group in the United States and other countries.
Linux is a trademark of Linus Torvalds in the United States, other countries, or both.
Other company, product, and service names may be trademarks or service marks of others.
vi
Automotive Solutions: Technology that Matters
Preface
The automotive industry is rapidly moving ahead and is undergoing massive change. Markets
are shifting, reflecting ongoing globalization and the emergence of new demographics. The
industry ecosystem is changing as partners and channels demand more participation in
return for added value. Technology is accelerating, sparked by rapid adoption of the Internet,
pervasive computing, and in-vehicle software and electronics.
Automotive companies are responding by refining business models. They are implementing
information technology (IT) to optimize business solutions, rather than adapting solutions to fit
IT. They are maximizing the value of solutions by deploying them on an infrastructure that
employs advanced technologies such as deep computing, resource virtualization, grid
computing, and IBM Power Architecture™ technology.
This IBM Redpaper describes the potential role of IT in helping automotive companies
respond to current trends in the industry. It also describes automotive solutions from IBM.
Plus it illustrates, using current customer success stories, how companies are using IBM
technologies to derive differentiating value from automotive solutions. This paper describes
the IBM products and technologies that are especially relevant to meeting the requirements of
the automotive industry.
This Redpaper begins with an executive summary. Then it presents the following chapters:
򐂰 Chapter 1, “Automotive industry landscape” on page 1, describes trends in the automotive
industry and ways in which businesses are responding. It also discusses the role that
information technology, IBM solutions, and IBM infrastructure can play in helping
automotive companies respond effectively.
򐂰 Chapter 2, “IBM technology adding value to automotive solutions” on page 11, describes
the IBM automotive solutions. It presents customer success stories to illustrate how clients
are using them to respond to changes in the industry and how they are using IBM
technologies to add value to solutions.
򐂰 Chapter 3, “Technology enablers for automotive solutions” on page 43, presents a catalog
of the products and technologies that IBM offers to help automotive companies optimize
the value of their solutions.
This Redpaper is intended for:
򐂰 IT managers and others who are responsible for evaluating automotive business solutions
and the infrastructure for supporting them
򐂰 IBM teams who sell, implement, and support automotive solutions
© Copyright IBM Corp. 2005. All rights reserved.
vii
The team who created this Redpaper
This Redpaper was created by a team of specialists from around the world engaged by the
International Technical Support Organization (ITSO), Rochester Center. Specialists included
representatives from IBM research, solutions design and development, market intelligence,
and global solutions marketing and sales. This paper would not be possible without them.
Additional thanks to our sponsors:
򐂰 Wendy Siercks, Worldwide Systems and Technology Group Industry Marketing for
Industrial Sector
򐂰 Paul Nordlund, Systems and Technology Group Automotive Marketing Manager
򐂰 David Coutts, Systems and Technology Group Chief Technology Officer for the Automotive
Industry
This paper was developed under the guidance of Lynn Behnke, Project Leader for the ITSO in
Rochester.
Become a published author
Join us for a two- to six-week residency program! Help write an IBM Redbook dealing with
specific products or solutions, while getting hands-on experience with leading-edge
technologies. You'll team with IBM technical professionals, Business Partners and/or
customers.
Your efforts will help increase product acceptance and customer satisfaction. As a bonus,
you'll develop a network of contacts in IBM development labs, and increase your productivity
and marketability.
Find out more about the residency program, browse the residency index, and apply online at:
ibm.com/redbooks/residencies.html
Comments welcome
Your comments are important to us!
We want our papers to be as helpful as possible. Send us your comments about this
Redpaper or other Redbooks in one of the following ways:
򐂰 Use the online Contact us review redbook form found at:
ibm.com/redbooks
򐂰 Send your comments in an email to:
redbook@us.ibm.com
򐂰 Mail your comments to:
IBM Corporation, International Technical Support Organization
Dept. JLU Building 107-2
3605 Highway 52N
Rochester, Minnesota 55901-7829
viii
Automotive Solutions: Technology that Matters
Executive summary
Changes in the industry are causing automotive companies to adjust their business models in
order to compete in the emerging landscape. Companies are re-examining the role of
information technology (IT) in supporting their business models, and re-discovering the IT
infrastructure as a source of differentiated value to their business.
Industry landscape
The automotive industry is growing rapidly. According to J.D. Power – LMC, 59 million
vehicles were sold in 2003 with 64 million expected to be sold in 2004. By 2009, global sales
will rise 24% to an incredible 75 million units (J.D. Power – LMC Global Forecast, November,
2004). The industry is also undergoing a period of massive change:
򐂰 Markets are shifting, reflecting ongoing globalization, the emergence of new
demographics such as young, urban consumers, and the rising expectations of
customers.
򐂰 The industry ecosystem is changing as participants in value nets demand more of
partners and channels require more training and support.
򐂰 Technology is accelerating, sparked by rapid consumer and competitor adoption of
technologies such as the Internet, pervasive computing and wireless communication, and
use of in-vehicle software and electronics as product differentiators.
These changes are causing automotive companies to re-evaluate their strategies to achieve
business goals. As they strive for growth while controlling costs, companies are renewing
focus on product innovation, faster time-to-market, long-term customer and partner
relationships, and optimization of supply chains. As they strive to differentiate themselves in
the local and global marketplace, many automotive companies are incorporating principles of
On Demand Business into their business fundamentals.
For example, companies are integrating their business processes with those of partners and
customers to enhance productivity and spur collaborative innovation. They are creating global
supply chains that are sensitive to volatility in local markets. They are molding information
technology into resilient, open infrastructure for business solutions.
Not only are companies integrating business processes, they are integrating and simplifying
the information technology that supports them. Streamlining IT can provide immediate
financial benefits by reducing the cost of operation and administration. Even more important,
an open, standards-based infrastructure can enable a company to quickly implement new
solutions, non-disruptively, to respond to changing marketplace conditions.
For example, IBM automotive solutions on an IBM infrastructure are helping automotive
companies to:
򐂰 Shorten design cycles to accelerate time-to-market of new products
򐂰 Optimize responsiveness of supply chains
򐂰 Address sales and service requirements throughout the life cycle of a product to
strengthen customer and channel relationships
򐂰 Provide open frameworks of infrastructure to help integrate automotive-specific best
practices into the enterprise
© Copyright IBM Corp. 2005. All rights reserved.
ix
Value of infrastructure
IBM automotive offerings are demonstrating the linkage between infrastructure and business
value. An IBM infrastructure reflects the commitment of IBM to:
򐂰 Deliver innovative technology that helps businesses succeed
򐂰 Delivery technology that helps business simplify IT infrastructure
򐂰 Deliver offerings that help clients maximize business productivity
Automotive solutions running on an IBM infrastructure derive incremental value from the
infrastructure. Solutions designed to exploit IBM innovative technologies, simplified
infrastructure, and productivity-driven designs are solutions that can enhance the
responsiveness, focus, variability, and resilience of an automotive company.
IBM offers four comprehensive automotive solutions: Design, Build, Sales and Service, and
Infrastructure. Each solution complies with the open, standards-based architecture of the IBM
On Demand Operating Environment (ODOE). Customer experience illustrates the
differentiated value that these solutions derive from an IBM infrastructure, for example:
򐂰 Two global automotive manufacturers use the IBM Design solution, enabled by
technologies such as deep computing and grid computing, to shorten design time and
accelerate time-to-market. Magna Steyr reduced batch runtime for clash testing from 72
hours to 4 hours. Renault F1 reduced simulation time from three weeks to 18 hours and
shaved six months off engine development time.
򐂰 Using IBM infrastructure with IBM Power Architecture technology, Audi Hungaria is
increasing the responsiveness of its supply chain by a factor of 10.
򐂰 Another major automotive manufacturer anticipates potential savings of millions of dollars
by implementing a Sales and Service solution with access to IBM Deep Computing.
򐂰 A major automotive manufacturer is enabling its solutions with IBM TotalStorage®
offerings to increase availability and utilization rates and simplify systems management.
These solutions also help to improve batch response rates by 40% to 70% and decrease
storage volumes, while increasing total storage capacity.
Enabling technologies
IBM products and technologies are vehicles by which IBM delivers “technology innovation that
matters” to the marketplace. Investing about $5 billion annually in research and development,
IBM continues to bring new technologies to market. In 2004, IBM received more U.S. patents
than any other company for the twelfth consecutive year, and 70% more than the next highest
patent holder. IBM is still the only company to receive more than 2,000 patents in one year.
Current IBM technologies supporting automotive solutions include autonomic computing,
deep computing, Enterprise X-Architecture™, grid computing, Linux™ support, Power
Architecture, and Virtualization Engine™. Servers, workstations, and storage offerings
include the IBM Eserver brand of servers, the IntelliStation® family of workstations, and the
IBM TotalStorage family of storage offerings. The IBM commitment to “technology innovation
that matters” is the foundation for delivering solutions and infrastructure to help automotive
companies increase their responsiveness, focus, variability, and resilience, the cornerstones
of On Demand Business.
Discuss this paper with your technical staff. Then contact your IBM account team to learn how
IBM products and technologies can matter to your automotive company.
x
Automotive Solutions: Technology that Matters
1
Chapter 1.
Automotive industry landscape
This chapter summarizes the current dynamics of the automotive industry and describes how
automotive companies are responding to industry trends. It introduces the role of information
technology (IT) in helping automotive companies tune operations to the current environment.
It also introduces the IBM automotive solutions.
Plus this chapter discusses the importance of IT infrastructure in optimizing the value of
solutions. Finally it describes the client values that are delivered by the IBM infrastructure.
© Copyright IBM Corp. 2005. All rights reserved.
1
1.1 Market dynamics
The automotive industry is growing rapidly. According to J.D. Power – LMC, 59 million
vehicles were sold in 2003 and 61 million were expected to be sold in 2004. By 2009, global
sales will rise 24% to an incredible 75 million units (J.D. Power – LMC Global Forecast,
November, 2004).
The industry is also undergoing a period of massive change:
򐂰 Markets are shifting.
Globalization continues to introduce new opportunities and increased competition, such
as China. Important new segments are appearing, such as young, urban consumers who
are early adopters with more than an average discretionary income and brand loyalty. All
customers are demanding more and wanting to pay less.
򐂰 The industry ecosystem is changing.
New business models are being required as roles, responsibilities, wants and needs are
changing between industry participants. OEMs are demanding more innovation from
suppliers while cutting their prices. Suppliers are asking for better working relationships
and more guarantees to justify their higher R&D expenses. Dealers want better products
to sell to their customers and better training and tools for their technicians. Finally,
consumers expect greater variety with customized, personalized products and services, all
with high quality.
򐂰 Technology is accelerating.
Such technologies as the Internet, pervasive computing and wireless communication are
shaping the business landscape. In-vehicle software and electronics are differentiating
vehicles that come off the assembly line. In-factory advancements in automation,
simulation and radio frequency identification (RFID) capabilities are driving companies
toward the digital factory of the future.
Automotive companies are also finding that they need to re-evaluate their value propositions
and how they differentiate themselves from competitors. They are focusing resources back on
their core capabilities to realize their competitive advantage, and leveraging business
partners to do the rest. Areas in which automotive companies are striving to differentiate
themselves include:
򐂰 Product innovation and cycle time
This involves the processes associated with the research and design of products and
services that are sold to the customer. Innovation, fast-time-to-market and development of
desirable products are key business goals.
򐂰 Customer experience
This relates to the ongoing relationship with the customer from initial vehicle purchase
through vehicle disposal, including the associated services provided to the customer.
Goals in this area are personalized customer relationships, quality products and services,
and lifetime relationships with customers.
򐂰 Value net collaboration
This entails the integration and collaboration of business partners to respond to an
emerging opportunity, customer need or competitive threat. Goals include developing
collaborative working relationships across the value net, integrated processes and
systems and dynamic linkages to engage and disengage members of the value net.
2
Automotive Solutions: Technology that Matters
򐂰 Vehicle order to delivery
This refers to the production and supply chain processes associated with the receipt of a
vehicle order, production and delivery of the vehicle to the final destination.
Synchronization between demand and build, inventory and finished product inventory and
flexible manufacturing are key goals.
As they work to differentiate themselves in a changing industry, automotive companies face
continuous business challenges. Some of these challenges can be opportunistic, such as
globalizing the business, which can position them to capture new, emerging markets. Others,
such as meeting regulatory requirements, can be costly and time consuming and may or may
not add value to the products and services. Current challenges can be grouped into three
major areas with specific challenges in each area:
򐂰 Growth/innovation: To improve the customer experience, optimize the value net,
globalize the business, drive product differentiation, and drive organization change
򐂰 Productivity: To improve quality and reduce warranty, meet regulatory requirements,
increase employee productivity, leverage information insights, and increase business
flexibility
򐂰 IT/business resilience: To optimize the IT environment, enhance business resilience and
security, and manage risk and compliance
An automotive company’s ability to analyze and respond to these challenges without losing
sight of its strategic priorities will have a significant impact on its success in this industry.
Finally, everything eventually relates to the bottom line and the value that a company brings to
its shareholders. Time, cost and quality are considered key value drivers in the automotive
industry. Companies are striving to continually improve in these areas to provide maximum
shareholder value.
1.2 An evolving industry model
The industry model shown in Figure 1-1 summarizes the trends, strategic differentiators,
business challenges, and indicators of operational excellence that characterize the
automotive industry today.
1.2.1 Changing fundamentals
Figure 1-1 also shows the center of current industry dynamics to be the five business
foundation elements that make up an automotive company:
򐂰 Ecosystem indicates the geographies and markets in or with which a company does
business.
򐂰 Products and Services are the value a company sells to its customers.
򐂰 Organization and Culture define the genetic makeup of the company.
򐂰 Business Processes direct the actual work that gets done.
򐂰 Compute Environment is the underlying IT needed to support the other four elements.
Automotive companies need to exhibit on demand characteristics in each of these areas to
respond faster to changing business conditions. The necessity to respond quickly to change
is a common priority of industry executives. CEOs across all industries acknowledge that, in
today’s environment, they need to recognize, analyze and respond more effectively to
continuously changing market dynamics. In a recent IBM survey of over 450 CEOs across the
globe and across all major industries, business leaders listed rapid response as one of their
highest priorities for the next three years.
Chapter 1. Automotive industry landscape
3
Product Innovation
& Cycle Time
Industry
Trends
Customer
Experience
Value Net
Collaboration
Vehicle Order
to Delivery
Geographies
Customers
Partners
Busines
Challenge
Growth/Innovation
Improve customer experience
Business Foundation Elements
Shifting
Markets
Geographic
Strategic Differentiators
Optimize the value net
Demographic
Globalize the business
Ecosystem
Drive product differentiations
Drive organizational change
Transforming
Ecosystems
Productivity
Products & Services
Improve quality/reduce warranty
ture Governance
Infrastruc
Change Management
Business Models Value Nets
Meet regulatory requirements
Increase employee productivity
Organization & Culture
Leverage information insights
Strategy
Design Build
Accelerating
Technology
Sell
Service
Increase business flexibility
Operations
Business Processes
Horizontal Business Services
IT/Business Resilience
Optimize IT environment
Utility
Services
Industry Applications
In-Vehicle In-Business In-Factory
Enhance business resilience
& security
Infrastructure & Management Services
Compute Environment
Quality
Time
Cost
Operational Excellence
Manage risk & compliance
Shareholder
Value
Figure 1-1 Current dynamics of the automotive light vehicle industry at a glance
1.2.2 Emerging role of On Demand Business
To accelerate response to change and build other competitive strengths in today’s
environment, automotive companies are operating more and more in the mode of On
Demand Business. They are tuning their business foundation element to achieve the
characteristics of On Demand Business, as follows:
򐂰 Ecosystem: They have collaborative and integrated relationships with customers and
strategic business partners across the value net and geographies.
򐂰 Products and services: They employ rapid delivery of products and services that delight
customers, reflect market conditions and meet regulatory requirements.
򐂰 Organization and culture: They have insight-driven organizations that are responsive,
innovative and adaptive to customer needs.
򐂰 Business processes: They implement cross-functional, common and global business
process integration within the enterprise.
򐂰 Compute environment: They make robust information available through common global
business applications, with technology as an enabler of a resilient, open architecture.
4
Automotive Solutions: Technology that Matters
1.3 Potential role of information technology
A critical step in tuning a business to respond to change is to align IT closely with business
goals and processes. In the report IBM On Demand - Revolution or Evolution? by Jamie
Snowdon and Eamonn Kennedy, from June 2003, IDC Doc #Q53K, industry analyst IDC
notes that the “next big thing” in technology will not be a particular type of disruptive
technology. Rather, it will be the increasing integration of technology and business innovation,
implementing technology in ways that improve the efficiency and productivity of a business.
Technology will become a facilitator. The important part will be the application of technology in
ways that help businesses increase productivity.
For example, automotive businesses are employing information technology to:
򐂰 Reduce time-to-market
With development costs for new vehicle programs estimated to run hundreds of thousands
of dollars per day, the savings that companies can achieve by reducing time-to-market can
be enormous. One way in which companies are reducing time-to-market is to shorten
design time by using computer simulations such as digital wind tunnels and collaborative
design technologies.
򐂰 Establish closer collaboration between OEMs and suppliers
OEMs and suppliers are increasing their participation in design and development cycles,
enabled by technologies such as high-performance computing and remote visualization. A
result of increased cooperation is the creation of universal development platforms to
expand the use of common parts. Using common parts, OEMs and suppliers can reduce
costs and capital expenditures, as well as help reduce the number of faults per vehicle.
򐂰 Provide access to real-time information across the enterprise
If you can provide your suppliers and partners with easy access to current information, you
can expedite processes such as service-level reporting, change management and design
certification. The result? You can begin to meet market windows and take advantage of
untapped revenue opportunities. Distributing storage, processing, and networking
resources in the form of a grid provides access to those resources to all in the enterprise
who need it when they need it.
1.3.1 Automotive solutions
IBM offers business solutions designed to address current requirements in the automotive
industry. These solutions can help automotive businesses increase the value of information
by integrating it with business processes throughout the enterprise. The solutions, each
composed of several offerings that can be combined to meet custom requirements, are
designed to address four focal points of the automotive industry:
򐂰 Design solution: Helps automotive companies shorten design cycles, reducing cost and
accelerating time-to-market
򐂰 Build solution: Provides integrated processes, tools, and services to help automotive
companies increase the adaptability of manufacturing operations while reducing the cost
and complexity of IT that supports them
򐂰 Sales and Service solution: Addresses end-to-end customer service requirements for
the life cycle of an automotive product
򐂰 Infrastructure solution: Establishes a framework for integrating standards-based
hardware and middleware with leading-edge technology and automotive-specific
best-practices and services
Chapter 1. Automotive industry landscape
5
Chapter 2, “IBM technology adding value to automotive solutions” on page 11, describes
each solution in more detail. You can find complete descriptions on the Web at:
http://www.ibm.com/industries/automotive
1.3.2 Solutions mapped to challenges
The IBM automotive solutions address the challenges specific to the three overriding
business challenges that are observed in the automotive industry today and identified in
Figure 1-1 on page 4:
򐂰 Growth and innovation
򐂰 Productivity
򐂰 IT optimization/business resilience
The implications of these challenges vary with the stages of a product’s life cycle. For
example, during the design process, attempts to improve customer experience focus on
integrating new features, whether for safety, comfort, or performance, into vehicle design.
During the build stage, improving the customer experience focuses on prompt delivery of a
desired vehicle, regardless of its configuration. During sales and service, improved customer
experience requires obstacle-free transactions and skilled, convenient servicing. A
comprehensive automotive solution should address all the variations of common issues as a
product moves through its life cycle. IBM solutions do.
We describe the four automotive solutions in more detail in Chapter 2, “IBM technology
adding value to automotive solutions” on page 11. But first, we look at the value that
infrastructure can provide to all solutions.
1.4 The value of infrastructure
The infrastructure of vehicles and computing solutions is often unnoticed. Few discussions on
a dealer’s sales floor focus on whether a vehicle’s ball joints have been treated for corrosion
resistance. But without such treatment, road salt and other pollutants would corrode housings
and lead to unsafe steering.
Backbone
Architecture
Solutions depend on unnoticed infrastructure, too. For example, an automotive solution
requires services such as system, workload, and data management. Solutions require
scheduling of such services by an operating system running on available, reliable hardware.
Finally, a cost-effective solution requires a scalable, adaptable architecture to coordinate
implementation of infrastructure components, both to relieve users of resource integration
and to protect IT investments as technologies and applications evolve. Figure 1-2 indicates
the variety of components that must be present in a solution infrastructure.
System
Management
Workload
Management
Application
Environment
Operating System
Hardware: Processor, Storage, Fabric Network
Figure 1-2 Components of a solution infrastructure
6
Data
Management
Automotive Solutions: Technology that Matters
Assessments of computing solutions, such as a customer’s evaluation of vehicles, frequently
prioritize high-profile issues such as performance ratings, security, availability, investment
protection, and initial cost. Attracting less attention are details of infrastructure, such as chip
design, processor packaging and virtualization boundaries, or in the case of vehicles, ball
joints.
It is understandable that infrastructure attracts little attention. Automotive and computer
manufacturers try to keep infrastructure invisible by designing more and more reliability into
maintenance-free platforms. But by deploying solutions on a differentiated IT infrastructure,
an automotive company can increase the differentiation of its products and services.
1.4.1 IBM value commitments
Three commitments drive IBM development of solution infrastructure:
򐂰 The commitment to deliver innovative technology that helps businesses succeed
򐂰 The commitment to deliver offerings that help simplify IT infrastructure
򐂰 The commitment to deliver offerings that help clients maximize productivity
Technology innovation that matters
IBM is committed to preserve our leadership in delivering industry-leading technology in
business systems, systems that are enabling business breakthroughs in the automotive
industry that were impossible a few years ago. Current examples of technology leadership
are:
򐂰 IBM Power Architecture, now in its fifth implementation in IBM POWER5™ processors
POWER™ can help companies reduce IT costs by providing record-breaking
price/performance. For more information, see:
http://www.ibm.com/eserver/benchmarks
򐂰 Visualization enabled by deep computing
IBM Deep Computing offerings combine super-fast processing capabilities, sophisticated
software and algorithms, and extensive domain knowledge to address complex scientific
and business problems. IBM offerings are helping automotive companies reduce
simulation and analysis time from days to hours, and enabling global teams to engage in
real-time design collaboration and visualization.
To help companies protect investments in information technology, IBM is basing technology
innovation on industry and emerging standards. For example, IBM supports the emerging
industry standards of 64-bit processing and Linux. IBM also maintains compatibility with
32-bit applications and continues to invest in AIX®, allowing automotive companies to grow IT
infrastructure while protecting the value of current solutions.
Infrastructure simplification
Complex IT infrastructure often feeds upon itself. For example, a company may begin adding
low-function servers to their infrastructure year after year. After all, adding one more is easy.
As servers with relatively little systems management capability proliferate, resource utilization
declines. Meanwhile the cost of managing resources rises. Because the complexity of a
patched infrastructure may prevent nondisruptive implementation of new solutions, IT teams
continue to accommodate dated infrastructure.
IBM is helping businesses to achieve greater business flexibility and increase resource
utilization by helping them to simplify IT infrastructure. Such examples include:
Chapter 1. Automotive industry landscape
7
򐂰 Business flexibility
Such delivery options as IBM Deep Computing Capacity on Demand (DCCoD) enable
automotive companies to temporarily acquire high-performance computing resources to
meet temporary demand peaks, such as those caused by iterative design and test
simulations. Using DCCoD, an automotive company acquires resources for the time
needed and pays only for resources used, rather than making a capital investment in deep
computing infrastructure.
򐂰 IT optimization
IBM grid computing offerings enable users throughout a company to share virtualized
resources. By allocating idle resources at one site to tasks pending at other sites, grids
optimize use of resources across all sites.
Maximum business productivity
Information can reveal the opportunities and threats present in the business landscape.
Information can also increase the effectiveness of the processes that enable a business to
pursue opportunities and avoid threats, processes such as capturing market intelligences,
designing and testing products, managing the supply chain, marketing, and supporting sales
and service. By helping businesses optimize the value that they derive from their information,
IBM is pursuing its commitment to help companies maximize their business productivity.
IBM information technology can help businesses optimize information in two ways:
򐂰 Facilitate information insight
IBM offerings can help a company derive market insight from its information. For example,
the ability of IBM systems, storage and technology to virtualize and visualize massive
amounts of data helps companies manage, analyze and share real-time market data,
customer data and product performance data to determine whether planned or production
products match market demand.
򐂰 Enhance business resilience and security
IBM can help companies optimize the value of their information by helping them keep
business information flowing to those who need it 24 hours a day, 365 days a year.
Availability architecture inspired by mainframe technology, where mean time between
failure is measured in decades, is implemented across IBM product lines. IBM can help
secure information through autonomic computing and systems security features such as
real-time diagnostics, system partitioning, intrusion detection and dedicated cryptographic
processors.
1.4.2 Linkage between infrastructure and solution value
The value delivered by an automotive solution in part reflects the value accessible in the
infrastructure that supports the solution. Solutions deployed on IBM infrastructure can access
value generated by the commitment of IBM to deliver innovative technology that matters to
business, to help companies simplify IT infrastructure, and to help businesses maximize
business productivity. Table 1-1 relates those values to samples of IBM offerings for the
automotive industry.
8
Automotive Solutions: Technology that Matters
Table 1-1 Client values derived from IBM technology and products
Value to client
Technology
innovation
that matters
Component
values
Technological source of value
Sustained systems
leadership
򐂰
򐂰
򐂰
򐂰
IBM POWER Technology
Track record for delivering industry-leading technology and products
Safe and evolutionary delivery of innovative technology
Common, robust technologies shared across servers and storage
systems
Standards-based
innovation
򐂰
򐂰
򐂰
򐂰
򐂰
Advanced 64-bit and co-existing 32-bit processing capabilities
Commitment and leadership in Linux development and deployment.
Innovative products using industry-standard technologies
Enterprise X-Architecture and Xtended Design Architecture™
IBM Eserver OpenPower™ systems
Business flexibility
򐂰
Broad portfolio, flexible upgrades, migration support and stable product
roadmaps
򐂰
IBM Eserver BladeCenter™
򐂰
Flexible IBM consolidation process
򐂰
Integrated IBM hardware, software and services solutions
򐂰
Open framework for applications and middleware and ongoing support of
Linux
򐂰
Express, Integrated Industry, Business Partner and ISV solutions
򐂰
Capacity on Demand options to increase access to platform and deep
computing capacity
IT optimization
򐂰
򐂰
򐂰
򐂰
Vitualization and infrastructure simplification solutions
IBM Virtualization Engine (VE), grid computing
Common systems and workload management and VE systems services
Flexible IBM delivery offerings such Deep Computing Capacity on
Demand
Information insights
򐂰
Information Lifecycle Management
򐂰
Bottom-to-top range of server and storage systems
򐂰
Integrated IBM Eserver and IBM TotalStorage hardware, operating
systems and middleware
򐂰
Mainframe as the secure vault and information hub of the enterprise
򐂰
򐂰
Self-managing, mainframe-inspired availability and security features
IBM TotalStorage Resiliency Family and Information Lifecycle
Management
IBM technical support personnel and IBM Business Partners
Infrastructure
simplification
Maximum
business
productivity
Enhanced business
resiliency, security
and compliance
򐂰
Chapter 1. Automotive industry landscape
9
In Chapter 2, “IBM technology adding value to automotive solutions” on page 11, you see
examples of clients capturing the value of IBM technology to become more:
򐂰 Responsive: A responsive company continually reduces the time-to-market so it can
seize new opportunities with new products, and reduce costs of development of current
products. Automotive companies can use computer simulations, including digital wind
tunnels, noise evaluations and federally mandated crash analysis, to reduce costly
design-to-manufacturing delays. IBM technology, such as Power Architecture and deep
computing, can enable such simulations. In the next chapter, you see how a major
automotive manufacturing company used simulations enabled by deep computing to
reduce time for clash testing by 94%.
򐂰 Focused: A focused company trains its resources on strategic priorities, leaving few
under-utilized resources. IBM grid computing enables an automotive company to
continuously monitor infrastructure for available resources, and then allocate them to
high-priority work. In the next chapter, you see an automotive company temporarily
acquire high-performance computing resources to complete compute-intensive analyses
for an Early Warning System (EWS). This solution can help prevent problems in product
performance, reduce warranty costs and resolve potential safety issues as quickly as
possible.
򐂰 Variable: The manufacturing processes of a variable company can readily adapt to
variation in market demand. With core production processes already in place, a variable
automotive company has the flexibility to produce any vehicle as ordered in any market. In
the next chapter, you see a major European manufacturer employ IBM technologies and
solutions to quickly adapt its supply chain to up-stream changes in market demand.
򐂰 Resilient: A resilient company strives to maintain secure operation 24 hours a day, 365
days a year, to continue operating despite strains on IT infrastructure supporting their
operations. Companies can achieve such resilience in part because of solution
infrastructure that protects itself against breaches of security and lapses in availability. In
the next chapter, you see a global automotive manufacturer plan for enhanced resilience
by including IBM autonomic computing capabilities, such as features that enable
self-managing and self-healing systems, in its long-range IT strategy.
The customer success stories in Chapter 2, “IBM technology adding value to automotive
solutions” on page 11, and the product details in Chapter 3, “Technology enablers for
automotive solutions” on page 43, can help you assess how IBM technology can assist you in
differentiating the value of your IT solutions and, consequently, the performance of your
automotive business.
10
Automotive Solutions: Technology that Matters
2
Chapter 2.
IBM technology adding value to
automotive solutions
This chapter begins with an overview of IBM solution architecture and automotive solutions.
Then it presents customer success stories to illustrate the value that IBM products and
technology can add to automotive solutions.
© Copyright IBM Corp. 2005. All rights reserved.
11
2.1 Solutions architecture: Putting the pieces together
The IBM automotive solutions are each composed of various offerings. Each offering is
enabled or enhanced by various services, products and technologies. How does IBM meld a
portfolio of components into a coherent automotive solution? We do this by implementing
solutions according to the IBM On Demand Operating Environment (ODOE).
ODOE is an open, standards-based architecture for simplifying solution environments. The
goal of this simplification is to help businesses achieve the responsiveness and flexibility they
require to succeed in the on demand marketplace. ODOE is a service-oriented architecture
(SOA). This means that applications can request available services as needed to generate an
end-to-end solution. As illustrated in Figure 2-1, Applications Services and Infrastructure
Services are requested, scheduled and delivered across an Enterprise Service Bus. Services
requested by applications and solutions result in the delivery of business services to users.
Notice that ODOE provides Business Service Management tools to analyze business
processes and align operations with stated priorities.
Figure 2-1 ODOE provides a blueprint for integrating offerings and enablers into solutions
For more information about ODOE, see:
http://www-128.ibm.com/developerworks/ibm/library/i-odoebp1/
2.1.1 Solutions overview
IBM offers four comprehensive automotive solutions. Each solution can be customized to
meet specific business requirements. Table 2-1 identifies the solutions.
12
Automotive Solutions: Technology that Matters
Table 2-1 IBM automotive solutions and offerings
Design
Build
§Core Product Lifecycle
Management (PLM)
§Extended PLM
§Automotive Value Creation
Environment/Business
Lifecycle Engineering
Sales & Service
§Plant Floor Systems
§Quality Insight
§Enterprise Resource
Planning (ERP)
§Dealer Collaboration
§Supply Chain Management
§Consumer Insight
§Embedded System Lifecycle
Management (ESLM)
Infrastructure
§Automotive Engineering
Innovation Framework (AEIF)
§
IT Business Excellence
§
Computing Infrastructure Simplification
§
Application Platform Unification
§
Business Driven Application Management
2.1.2 Guide to solution examples
In this chapter, customer success stories illustrate how infrastructure and platform
technologies can add value to the automotive solutions that run on them. For example, you see
how IBM Deep Computing Capacity on Demand (DCCoD) can help companies enhance
Design solutions, how Audi Hungaria employs POWER in their Infrastructure solution to help
their supply chain absorb rapid change in market demand and how a major automotive
manufacturer plans to implement autonomic computing solutions. Table 2-2 correlates these
solutions, offerings and customer stories.
Table 2-2 Correlating the solutions, offerings, and customer examples described in this chapter
Solutions
Design
Build
Offerings
IBM Eserver
Sales and
Service
X
IBM TotalStorage
X
Linux
X
IBM POWER
X
X-Architecture
Deep Computing
X
X
X
X
Autonomic computing
X
X
Virtualization
Grid computing
Customers
Infrastructure
X
X
Magna Steyr
Audi Hungaria
Undisclosed
Undisclosed
Chapter 2. IBM technology adding value to automotive solutions
13
Although each customer success story highlights only a few offerings and each story
highlights only one solution:
򐂰 Every offering can play a valuable role in every IBM automotive solution.
򐂰 Each customer may implement more than one solution.
For additional information about the IBM automotive solutions described in this chapter, see
the Automotive page on the IBM Web site at:
http://www.ibm.com/industries/automotive
2.2 Design solution
“It still takes nearly three years to design and manufacture a new vehicle model,” says Daniel
Blake, Global Automotive Leader of IBM Business Consulting Services. “Consider if a car
could be taken to market in two years rather than nearly three. Manufacturers would save
$240 million per model, and multiply that by the many models.” There is more. “The shorter
time to market,” Blake says, “accords first mover advantages, which can translate to up to
13% more market share and a percent of profit.”
The Design solution can help automotive companies shorten design cycles to reduce
development costs and accelerate time-to-market. The end-to-end solution can start with
consulting and include computer aided design (CAD), product data management (PDM),
computer aided engineering (CAE) as well as simulation application software, implementation
and integration services and high performance infrastructure. Design solutions support
creation of the design, which is typically done on workstations such as IBM IntelliStation
workstations. These solutions also support clash analysis to detect part interference, and
back-end computer simulation and analysis to validate whether the design is crash worthy
and meets stringent noise, vibration, harshness and fluid dynamics criteria.
The Design solution encompasses Product Lifecycle Management (PLM). PLM helps
automotive companies manage and optimize processes related to the entire life cycle of a
product. The Design solution includes PLM offerings because the success of a product
throughout its life cycle is often determined by decisions made during design. PLM offerings
support the full range of lifecycle processes from idea generation to product disposal.
The Design solution also enables collaborative design by distributed teams of designers and
engineers. It enables access to high-performance computing resources at compute-intensive
points in the design cycle while on a variable “pay for use” basis.
The Design solution implements other innovative processes and concepts that can help save
time, reduce cost and maintain quality, such as:
򐂰 Digital design validation
򐂰 More commonality of components and re-use of knowledge without impacting the brand
򐂰 Increased collaboration within the value net, thus freeing resources for core operations
򐂰 Access to real-time data: Marketing data to discover emerging windows of opportunity;
product simulation and performance data to improve designs and product quality
򐂰 A framework to help integrate and optimize the processes of design, simulation, and
analysis, again helping to improve time-to-market and product quality
򐂰 Tools to help manage the complexity of embedding software and electronics in vehicles
Table 2-3 summarizes client values delivered by the Design solution.
14
Automotive Solutions: Technology that Matters
Table 2-3 Client value of the IBM Design automotive solution
Offering
Potential Value
Core PLM: Combines software, services and consulting to integrate a company’s
product information across business functions and processes. The offering includes
Product Data Management, support for mechanical computer-aided design (MCAD),
support for computer-aided manufacturing (CAM), virtual product design, and
software connectors to enterprise resource planning (ERP) applications.
• Enterprise-wide communication
• Improved time-to-market
• Reduced costs through re-use of
parts, drawings and documents
• Accelerated document retrieval
Extended PLM: Enables simulation and analysis of:
• Product performance (crash, durability, thermal, dynamic, fluid dynamics, and so on)
• Manufacturing and assembly (formability, ergonomics, fitting, quality)
• Manufacturing process engineering (die design, cell layout, and assembly line
material, and operator logistics)
• Reduced design time and expense
achieved through increased simulation
• Reduced build time and expense
through increased use of simulation
• Improved ROI through reduced outlay
for physical prototyping
Automotive Value Creation Environment / Business Lifecycle Engineering:
Helps automotive companies engage extended value nets in collaborative design and
build despite heterogeneous IT environments. Offerings includes portfolio planning,
program management and vehicle cost control
• More effective collaboration across
value nets, more innovation
contributed from each member
• Improved reuse of
components/systems/platforms
Automotive Engineering Innovation Framework: Portfolio of PLM automotive
design and infrastructure solutions and technology building blocks that have been
developed, integrated, and optimized in partnership with automotive customers and
application providers. Automotive Centers of Design Innovation have been
established in Europe and Southfield (Detroit ) to showcase the capabilities of this
offering in state-of-the-art computing environments and to develop future offerings
based on a common architectural framework.
• Minimized delays between design and
simulation
• Increased efficiency in performing
iterative analyses
• Improved data management
• Reduced development costs
Embedded System Lifecycle Management: Combines software and services to
design, market, and support in-vehicle software and electronics.
§ Improved product differentiation
enabled by market-driven embedded
systems
§ Reduced warranty costs for embedded
systems
2.2.1 Design customer success story: Magna Steyr
“Working with IBM Global Services, we have grid-enabled our workstations, cutting the
clash testing batch runtime from 72 hours to 4 hours.”
— Dr. Heinz Mayer, Head of Engineering Information Systems, Magna Steyr
Customer background
Magna Steyr is a leading global player in the automotive industry. With 10000 employees in
15 locations, the company handles all aspects of automotive design and production, in
partnership with such manufacturers as DaimlerChrysler, BMW, SAAB and VW. Magna Steyr
leads the market in all-wheel-drive technology. The company also offers project management,
manufacturing, engineering, procurement, logistics and metal forming services.
To learn more about Magna Steyr, see:
http://www.magnasteyr.com
Challenge
A key process in automotive design is clash simulation. Clash simulation tests whether
overlapping components in a digital model interfere, or clash, with one another. At Magna
Steyr, the complexity of models and the need for high levels of accuracy meant that full
simulations took about 72 hours to complete. Dr. Heinz Mayer explains why this was a
problem for the organization:
Chapter 2. IBM technology adding value to automotive solutions
15
“Testing was left until the end of each design cycle to ensure that it did not interfere with
operations. Of course, this meant that any problems discovered at this late point would
usually require significant amounts of re-work, which would be both expensive and
time-consuming. We wanted to be able to perform clash testing throughout the design
cycle to minimize the amount of re-work and maximize the speed of delivery.”
Furthermore, the simulation workload was confined to individual IBM AIX-based workstations
running CATIA V5 DMU Navigator. Teams of engineers would work on different parts of the
proposed vehicle concurrently, and then manually compile a full digital model for clash testing.
When major clashes between components were identified, it was often necessary for one full
team to refresh its entire design, making it difficult to achieve the required times-to-market.
Solution
Following a proof of concept, IBM Global Services enabled the CATIA solution with grid
computing, working with Dassault Systèmes (the software vendor) to parallelize the code.
The workload can now be distributed and processed in parallel across 20 high-end
workstations running a total of three different varieties of UNIX® operating systems. Job
distribution within the grid is managed by scheduling middleware, Platform Load Sharing
Facility (LSF). Workstations within the grid automatically pull CATIA DMU Navigator licences
from a central pool.
Benefits
Dr. Mayer comments, “The clash test for a complete vehicle model now takes just four hours,
and is done overnight after each working day. The solution is completely transparent to the
engineers. They just get the data they need faster, which helps us achieve greater working
efficiency, accelerated design cycles and higher quality designs. The more accurately we can
test the models, the fewer physical prototypes and tests we will need, saving us time and
money.”
For the future, Magna Steyr will consider growing the grid to incorporate more of its existing
computing resources, and grid-enabling other engineering applications to extract more value
from its investment in computing hardware. There are also plans to exploit the grid as a
means of sharing data, both internally and externally, so that Magna Steyr and its automotive
partners can collaborate more effectively and reduce lead times.
2.2.2 Value-adding technology for Design solutions
The Magna Steyr story demonstrates the potential benefits provided by the Design solution
implemented on a framework of IBM infrastructure and employing such technologies as IBM
Deep Computing and grid computing.
Automotive Engineering Innovation Framework
Magna Steyr has long used design, simulation, and analysis tools. Such tools make up part of
the IBM portfolio of PLM offerings.
IBM is a PLM market leader in the global automotive industry, providing world-class PLM
solutions for most major car makers. IBM PLM solutions include product development and
Lifecycle Management software developed by Dassault Systèmes, along with highly tuned
IBM hardware, middleware and IBM partner products. In addition, IBM is a major provider of
high-performance computing capabilities to support analysis and simulation workloads. IBM
is also a leader in advanced computing solutions such as grid and process integration.
IBM has now combined these and other capabilities in a framework called the Automotive
Engineering Innovation Framework (AEIF). The framework is based on the IBM On Demand
16
Automotive Solutions: Technology that Matters
Operating Environment. AEIF simplifies the integration of advanced and evolving technology
to support complex analysis and design environments. The potential business benefits, as
illustrated in the IBM EMEA and Southfield Automotive Centers of Design Innovation, include:
򐂰 Reduced engineering cost and increased productivity through reductions in time and effort
required for simulation and analysis
򐂰 Improved decision-making through the introduction of predictive power early in the
development process
򐂰 Improved collaboration across dynamically changing value chains through tools and
standards for synchronous collaboration and visualization
򐂰 Increased re-use of knowledge through streamlined processes and improved access to
design and analysis data
򐂰 Deeper insight, improved decision making, and wider design collaboration through local
and remote visualization offerings
򐂰 Access to supercomputing power on an “as needed” basis through options such as
DCCoD
򐂰 Increased protection of intellectual property in a collaborative, extended value net
򐂰 Enhanced innovation
As Figure 2-2 illustrates, today’s AEIF offerings support five phases of the product
development cycle:
򐂰
򐂰
򐂰
򐂰
򐂰
Process integration, process management and design optimization
Data management
Pre-processing
Analysis
Post processing
Data mgmt
•Simulation Data Management (PoC)
•Simulation and Product Data Mgt
integration
Preprocessing
•CAD /CAE integration
Analysis
§Process integration &
management and
Design optimization
Post –
process
Resource
Virtualization
Infrastructure
•CAE application integration and
optimization
•Deep Computing Visualization
•Engineering Grid
•Storage Management
•Deep Computing Capacity On
Demand
Figure 2-2 Current offerings in the Automotive Engineering Innovation Framework
Notice in Figure 2-2 that the AEIF derives value from technologies such as deep computing
and grid computing.
Chapter 2. IBM technology adding value to automotive solutions
17
Deep computing
The term deep computing was inspired by the IBM Deep Blue chess-playing computer, which
defeated world chess champion Garry Kasparov in 1996. The chess project marked a
breakthrough in the development of computing technology, when the extremely complex
problem of playing chess at the grand master level was finally solved.
By employing advances in very large scale computing, data management and
communications combined with advances in algorithms, analytic methods, modeling and
simulation, deep computing is helping companies solve critical scientific, engineering and
business problems. For example, Figure 2-3 shows a simulated vehicle design generated by
deep computing. Such simulations help engineers evaluate and optimize their designs
without costly, time-consuming physical prototyping.
Figure 2-3 Automobile rendering of simulation data (image courtesy of MSC.Software)
Simulations enabled by deep computing can help automotive companies improve design
cycles for both conventional and leading-edge vehicles. For example, the manufacturer of
racing cars used an IBM Eserver xSeries® high performance Linux cluster to increase the
number of simulations run for a vehicle by a factor of five, while reducing simulation time from
weeks to hours and shaving months off engine-development time.
Today IBM Deep Computing technology is used extensively in the automotive industry. For
example, Deep Computing e1350 Linux Clusters, IBM Eserver pSeries® AIX servers, Deep
Computing Visualization, IntelliStations, and IBM TotalStorage offerings are used to perform
compute intensive jobs such as:
򐂰 Running sophisticated crash analysis to determine the robustness of a design
򐂰 Computational Fluid Dynamics (CFD) to help simulate, analyze and improve the behavior
of components used in a car
򐂰 Structural analysis to simulate and improve the quietness of a ride, how well parts fit
together and the overall durability of a design
򐂰 IBM Deep Computing Visualization (DCV) to help engineers gain a deeper level of insight
into a design and its associated performance data, which in turn improves collaboration
and decision making
18
Automotive Solutions: Technology that Matters
Deep Computing Visualization
DCV is a high performance, open standards-based offering that delivers leading-edge
collaborative and immersive visualization capabilities in one integrated solution. Unlike 3D
visualization offerings that are highly customized, cost-prohibitive, and proprietary, DCV runs
on standards-based hardware and software.
DCV provides a graphical user interface (GUI) that enhances remote access to software
applications in a variety of disciplines, including automotive design. It provides a scalable
middleware infrastructure to support and enhance the graphics function of OpenGL software
applications on IntelliStation A Pro or Z Pro workstations running on the Linux operating
system.
Employing visualization software from IBM Research, DCV visualizes high-end graphical
images in two modes:
򐂰 Scalable Visual Networking (SVN) increases screen resolution and image size.
򐂰 Remote Visual Networking (RVN) enables visualization over low band-width networks.
These modes help provide designers insight and improve decision making by presenting
complex data, such as crash simulations, in accessible, readable images in collaborative
environments. They also enable collaboration without requiring costly, and potentially
unsecured, replication of data created by teams spread across wide geographic areas.
By optimizing resources to enable cross-enterprise, cross-value-net collaboration to optimize
designs, DCV can help automotive companies:
򐂰
򐂰
򐂰
򐂰
Shorten design cycles
Shorten time-to-market
Improve quality of design
Enable teams to capture fleeting market opportunities
Grid computing
Fundamental to the Magna Steyr solution is grid computing. Grid computing is an evolution of
the concept of distributed computing. Key factors that differentiate grid computing from
previous distributed computing technologies are:
򐂰 The computers and resources involved can be heterogeneous. They can run different
operating systems, use different hardware platforms and even be owned by different
companies.
򐂰 Grids encompass a wide range of resources, including servers, storage systems, network
devices, databases and more.
򐂰 Grids include services for job and workload scheduling.
Chapter 2. IBM technology adding value to automotive solutions
19
Figure 2-4 illustrates the concept of grid computing.
Storage
I/O
Operating System
Data
Processing
Applications
Enabling secure access to
distributed IT resources in an open
heterogeneous environment.
Figure 2-4 Concept of grid computing
Key benefits of grid computing
The key business areas where grid computing is having an impact include:
򐂰 Research and development
Grid computing accelerates research and development by enabling engineers and
designers to collaborate on common and related problems.
򐂰 Engineering and design
The sharing of data and computing power made possible with grid computing accelerates
product development and can help reduce time-to-market.
򐂰 Business analytics
By running models frequently and complex analyses quickly, grid computing can enable
faster business planning and analysis.
򐂰 Enterprise optimization
Grid computing increases the utilization of the existing resources by balancing usage
across the enterprise, helping to increase return on investment (ROI).
򐂰 Innovation
By facilitating collaboration across an enterprise and value net, grids focus diverse skills
and views on common goals.
Benefits for automotive
Analysts have been enthusiastic about the IBM grid offerings for the automotive industry.
According to Charles King of The Sageza Group in the paper IBM Announces Grid Offering
for Clash Analysis from 02 April 2004, “IBM is in the process of proving that grid can also be
an engine for adding literal value to products. Perhaps most importantly, the new Grid Offering
for Design Collaboration shows that grid can also be an agent of change that fundamentally
alters the way work is performed, with the end result being more effective design processes,
shorter development cycles and substantial savings in creating and delivering new products.”
20
Automotive Solutions: Technology that Matters
2.3 Build solution
The Build solution offers integrated sets of processes, tools and services to help automotive
companies implement end-to-end manufacturing solutions. These solutions can help
companies:
򐂰 Increase the adaptability of manufacturing operations while reducing the cost and
complexity of information technology (IT) that supports them
򐂰 Integrate the plant floor with the enterprise to improve the accuracy of forecasting, reduce
inventory and reduce production cycle time
򐂰 Integrate ERP solutions across the supply chain to shorten the planning cycle, reduce
order lead times, increase inventory turns and improve resource utilization
򐂰 Provide real-time data from the supply chain to facilitate knowledge-based decision
making and optimize business performance
Table 2-4 summarizes the client values delivered by the Build solution offerings.
Table 2-4 Client value of the IBM Build Automotive Solution
Offering
Potential Value
Plant Floor Systems: Provides an integrated set of processes, tools and services
that address the business requirements—cost, control, ROI—associated with the
manufacturing and assembly of vehicles and components.
• Increased flexibility of
manufacturing operations
• Reduced cost and complexity
of IT for plant operations
• Increased availability of
current data for improved
decision making and control
Enterprise Resource Planning (ERP):
•Helps integrate ERP solutions across the supply chain to enable seamless exchange
of information and improved collaboration with suppliers, partners, and customers
•Helps clients transform vertically integrated organizations to fully integrated systems
that generate information for real time, knowledge-based decisions within the supply
chain
• Improved productivity of
resources
• Deeper integration of the plant
with the rest of the enterprise
• More accurate forecasting
• Reduced inventory investment
• Reduced build time
Supply Chain Management: Enables companies to balance demand and supply,
inventory levels, and optimum customer service. Technology, products, and
processes to help clients forecast demand, manage supply, manage yield, and
optimize profit.
•
•
•
•
•
Shortened planning cycle
Reduced order lead times
Higher order fill rate
Increased inventory turns
Increased throughput
Chapter 2. IBM technology adding value to automotive solutions
21
2.3.1 Build customer success story: Audi
“With the newly implemented system landscape, we have a high performance basis for
further optimization and continued growth that is secure in the future and fits perfectly into
the standardization strategy of the [VW] Group.”
— Heinrich Franke, Chief Financial Officer, Audi Hungaria Motor
Customer background
A unit of European automotive giant Volkswagen, Audi Hungaria Motor Kft. was established in
1993 as one of several engine suppliers for the VW Group, whose business units include
Volkswagen and Audi. In the short span since its founding, Audi Hungaria’s daily engine
production has grown from 100 to more than 6500, making it the Group’s largest engine
supplier. In addition to growing its engine volume, Audi Hungaria has also expanded the
scope of its production to include the assembly of Audi’s TTCoupé and Roadster sports cars.
These developments moved Audi Hungaria to the very center of VW’s global supply chain.
Challenge
By moving to the center of VW’s supply chain, Audi Hungaria came under increased pressure
to coordinate its engine production with the production needs of the business units. Given the
tight timeframes built into Audi Hungaria’s delivery practices, failure to provide a unit with
needed parts would result in a costly and disruptive production shutdown in as little as two
days. Compounding this pressure was a broader initiative within the Audi unit to cut the time
required to turn around customer orders. With these steeper demands and tighter
timeframes, one of Audi Hungaria’s major challenges was to make its processes fluid enough
to adapt quickly to upstream changes in each unit’s vehicle demand. This in turn percolated
down to engine demand and, ultimately, engine component demand from Audi Hungaria’s
suppliers.
The company’s IT infrastructure was critical to meeting these challenges. Although the
performance and availability of Audi Hungaria’s systems had always been important, the
company’s increasingly prominent role in the VW Group’s supply chain made them even more
so. With more transactions coming from more sources, Audi Hungaria’s systems were
subjected to sharply increased volume, and the stakes for their successful performance were
rising.
With its future role expected to grow still further, Audi Hungaria also needed to ensure that its
systems would facilitate, and not impede, its expansion. As it added new products, production
lines, warehouses and suppliers, Audi Hungaria needed the ability to rapidly and seamlessly
integrate them with existing processes such as production planning and logistics.
Finally, with these process connections becoming increasingly complex, the company also
needed a way to simplify their management to keep systems running smoothly.
Solution
Audi Hungaria engaged IBM Business Consulting Services to redesign, standardize and
integrate key processes such as materials handling, warehouse management and logistics,
and to implement them under a new end-to-end ERP platform. To improve sensing up and
down the supply chain, RF barcode scanning devices were used by Audi Hungaria
employees to automate the tracking of parts shipments into and out of warehouses.
To make the supply chain more responsive, IBM integrated forecasting, engine production
planning and material replenishment planning (MRP) in real time, improving the tightness and
precision of its capacity planning. To further streamline planning, Volkswagen’s
22
Automotive Solutions: Technology that Matters
company-wide supplier portal, http://www.vwgroupsupply.com, is used as a platform upon
which Audi Hungaria and its suppliers collaborate on key planning parameters such as
volumes and dates. Also, by enabling the tracking of key supply chain data, the portal makes
it more transparent to Audi Hungaria and its suppliers, and thus a more valuable
decision-making tool. These improvements were complemented by the use of advanced
imaging and document management technology to automate the routing, review and approval
of purchase requisitions and invoices.
While process redesign led to major efficiency improvements, long-term optimization required
a flexible infrastructure for managing the integration of these processes, and overcoming the
complexity that process integration was producing. To achieve this, IBM deployed a new
systems management infrastructure that enables Audi Hungaria to add, manage, automate
and connect all of its applications and processes through a single interface. Equally important
is the solution’s ability to pinpoint problems within a complex process flow, which facilitates
rapid problem resolution and prevents potential bottlenecks from forming.
For the ERP core of the system, Audi Hungaria selected SAP R/3, SAP for Automotive and
SAP Business Information Warehouse. For systems management and automation, the
company chose Tivoli® Workload Manager, while Tivoli Application Performance
Management was selected to monitor the performance of various solution components.
Integration, a critical part of the solution, was performed using a combination SAP Exchange
Infrastructure (to link core ERP components and processes) and IBM WebSphere® MQ (to
link the solution to various host systems running within VW Group business units). The entire
solution runs on a pSeries server, deployed within Audi Hungaria’s Györ, Hungary,
headquarters.
Benefits
With its new solution in place, Audi Hungaria is now better positioned to meet the rigorous
demands of the VW supply chain. Audi has vastly improved its ability to manage complexity
among processes and systems. This in turn enabled the company to optimize the efficiency of
its supply chain. Perhaps the best example of managing complexity to optimize efficiency is
the new planning cycle for material requirements. Now, when vehicle forecasts change at the
top of the chain, the system produces component requirements for suppliers at the bottom of
the chain 10 times faster than under the old system. It’s a great example of how end-to-end
process integration helps make the overall supply chain more responsive.
As Audi Hungaria becomes more deeply woven into the fabric of the VW supply chain, adding
new production lines, warehouses and processes, its newfound flexibility has tamed the IT
challenges of growing, managing and optimizing the system. As a result, IT productivity goes
up, integration and management costs go down and IT staff are freed to focus on further
optimization of business processes.
Perhaps the key benefit lies in the ease of future process optimization and the incorporation
of advanced technologies into Audi Hungaria’s standards-based infrastructure.
In summary, its new infrastructure is helping Audi Hungaria achieve greater:
򐂰 Responsiveness: Response to supply chain demands is 10 times faster than before.
򐂰 Focus: Attention to complexity of infrastructure is replaced by focus on efficiency of
business processes.
򐂰 Variability: IT infrastructure is redesigned to facilitate nondisruptive integration of new
product lines, plant resources and business processes.
򐂰 Resilience: IT infrastructure meets the performance and availability demands of a global
enterprise.
Chapter 2. IBM technology adding value to automotive solutions
23
2.3.2 Value-adding services, products and technology for the Build solution
Recall that the Infrastructure solution is a portfolio of IBM best practices and services as well
as IBM technologies and products. First we look at the potential impact of the portfolio on
savings. Then we examine products and technologies that add value to the Build solution
through the life of the solution, including IBM POWER5 technology, autonomic computing,
standards-based computing, IBM Eserver OpenPower servers and DCCoD.
POWER
POWER technology is a proven micro-processor technology. More than 13.5 million POWER
chips were shipped in 2004. Now in its fifth generation, POWER processors are powering
everything, from the world’s leading game consoles to parts of the Mars Opportunity and
Spirit rovers.
According to William Claybrook of the Harvard Research Group, in the paper OpenPower:
IBM’s Strategy for Best of Breed 64-bit Linux from September 2004, “IBM has many years of
developing its POWER technology for systems that range from entry-level, volume servers to
high-end SMP servers. It has more experience than any vendor in creating features that
satisfy the business needs and flexibility requirements of end users.”
POWER price/performance
POWER5, the latest implementation of POWER technology, is designed for performance at
low cost. For example, the POWER5 design supports simultaneous multithreading (SMT).
SMT transforms a single processor core into two logical processors as seen by operating
systems and application software. The result is increased processor utilization and more work
completed per given amount of time. Figure 2-5 illustrates the principle and benefit of SMT for
POWER.
FX0
FX1
LS0
LS1
FP0
FP1
BRX
CRL
Execution units utilization
POWER4 (Single Threaded)
System throughput
POWER5 (Simultaneous Multi-threaded)
FX0
FX1
LS0
LS1
FP0
FP1
BRX
CRL
§ Utilizes unused execution
SMT
ST
unit cycles
§ Presents SMP programming
model to software
§ Natural fit with superscalar
out-of-order execution core
§ Higher performance
Net result:
§Higher system throughput
Execution units utilization
Legend
Thread0 active
No Thread active
Thread1 active
Figure 2-5 POWER5 SMT increases processor utilization and performance
Figure 2-6 shows examples of the breakthrough price/performance achieved by systems
based on POWER5 processors.
24
Automotive Solutions: Technology that Matters
Figure 2-6 POWER5 triples the performance of the nearest competitor
IBM Eserver systems based on POWER5 processors are outperforming competitors. As of
January 2005, POWER5 technology-based IBM Eserver systems hold over 50 world
performance records. For details, see:
http://www.ibm.com/eserver/benchmarks
򐂰 “The combination of raw performance and improved flexibility demonstrated by IBM
POWER5 processor and system architecture technologies sets a new standard for
systems performance, both on a per-CPU basis and on a system basis,” says Brad Day of
Forrester Research in the paper IBM Eserver p5 Answers Selection Criteria of the
Mission-Critical Enterprise from 01 October 2004.
򐂰 “IBM has blown the doors off the benchmark. In a contest where a 3% advantage is
generally considered a genuine win, and a 30% advantage is considered a trouncing, IBM
has turned in a result (over 3.2 million tpmC) that is more than 300% better, yes three
times the result of its closest competitor. That is not just a win; it is a brutal stomping,”
states Gordon Haff of Illuminata when describing the performance delivered by POWER5
processors in the paper TPC-C Passes Escape Velocity from 02 December 2004.
The performance advantages of POWER processors come from a larger cache, integrated
controllers and other packaging enhancements. They also come from significant design
decisions, such as designing the processors for SMT.
The solution featured in the Audi customer success story runs on a pSeries server. pSeries is
POWER technology-based. Audi will benefit from POWER price/performance each time the
pSeries executes a transaction.
Chapter 2. IBM technology adding value to automotive solutions
25
On demand by design
Dan Olds of the Gabriel Consulting Group told the San Jose Mercury News, in the article
“IBM to Launch New Line of Powerful UNIX Servers” on 13 July 2004, that “IBM is pitching
business value, and that is where the market is going.”
POWER technology meets the challenges of On Demand Business at the chip level. POWER
technology can deliver:
򐂰 Flexibility: 32-bit and 64-bit processing, choice of operating systems
򐂰 Availability: Operation 24x7 with mainframe-inspired reliability, availability and
serviceability (RAS) features such as first failure data capture (FFDC), double data rate
(DDR), IBM Chipkill™ memory, dynamic processor deallocation and error-correcting code
(ECC) memory
򐂰 Responsiveness: Dynamic partitioning at the chip level and virtualization to meet fine
variations in workloads
򐂰 Performance: Ground breaking performance and price performance
򐂰 Low cost of computing
POWER technology is on demand by design, and a cornerstone of the IT infrastructure that is
helping Audi to succeed as an On Demand Business.
Autonomic computing
As noted in 2.3.1, “Build customer success story: Audi” on page 22, the performance and
availability of Audi Hungaria’s systems had always been important. The company’s
increasingly prominent role in the VW Group’s supply chain made them even more important.
Audi Hungaria and any company that requires availability 24x7 can benefit from
self-managing systems. Figure 2-7 shows the key characteristics and potential business
benefits of self-managing systems, which is a goal for autonomic computing technology.
Self-managing systems enable:
Increased
Responsiveness
Adapt to dynamically
changing environments
Operational
Efficiency
Tune IT resources
to varying demand to
optimize use
Business Resiliency
Discover, diagnose,
and act to prevent
disruptions
Secure Information
and Resources
Anticipate, detect,
identify, and protect
against attacks
Autonomic computing allows companies concentrate on their business instead of
the infrastructure that supports it.
Figure 2-7 Characteristics and benefits of self-managing systems
26
Automotive Solutions: Technology that Matters
Self-managing systems are evolving with the enabling technology called autonomic
computing. The evolution of a fully self-managing, autonomic computing environment will be
realized gradually. IBM is taking concrete steps today toward realizing that goal. For example,
certain IBM products embed:
򐂰 Self-healing and self-protecting systems features such as real-time diagnostics, system
partitioning, capacity management, intrusion detection and dedicated cryptographic
processors
򐂰 Advanced security capabilities such as IBM Eserver Security Planner, Multilevel security
on z/OS®, Enterprise Identity Mapping and Kerberos technology to allow association
between security directories for single signon
򐂰 Enterprise availability features derived from mainframe technology
򐂰 Innovations such as smart systems management with IBM Director and Rapid
Deployment Manager that deliver near-zero downtime
򐂰 Active Memory Technology to propel Intel®-based systems toward continuous operation
and to help increase uptime using such technologies as Chipkill, Redundant Bit Steering,
Memory Mirroring and hot plug memory
Standards-based computing
Today many companies are embarking on standardization strategies for IT infrastructure.
“With the newly implemented system landscape, we have... growth that... fits perfectly into
the standardization strategy of the [VW] Group.”
— Heinrich Franke, Chief Financial Officer, Audi Hungaria Motor
A strategic commitment of IBM is to support standards-based computing. For example, IBM
supports Linux computing across all platforms, from entry-level servers, to blades, to
midrange servers and to the mainframe as illustrated in Figure 2-8.
IBM ^
Linux OS Offerings
Red Hat
IBM ^
xSeries
IBM ^
BladeCenter
HS20/JS20
IBM ^
OpenPower
SUSE
LINUX
IBM ^
i5 and iSeries
IBM ^
p5 and pSeries
IBM ^
zSeries
Figure 2-8 IBM is committed to supporting Linux
IBM continues to develop AIX. Independent software vendors (ISVs) recognize AIX 5L™ as a
premier UNIX operating system. Over 1600 ISVs now support over 4000 applications on AIX
5L. At the same time, IBM supports Linux and other open source technologies. In January
Chapter 2. IBM technology adding value to automotive solutions
27
2005, IBM pledged free use of 500 patents to support the innovation of open source software.
Today IBM supports Linux across its hardware, software and services offerings.
򐂰 The IBM Linux Technology Center (LTC) has over 600 dedicated engineers working in
more than 40 locations around the world supporting Linux and greater than 150 open
source projects. Many members of the LTC team are working at the highest levels of Linux
kernel development.
򐂰 More than 20 worldwide IBM Innovation Centers for Business Partners, located in all
major geographies, offer additional resources.
򐂰 IBM Virtual Porting Centers are accessible via the Internet.
򐂰 IBM Power Architecture is supported by respected members of the Linux community,
including major Linux distributors as well as open source development and standards
groups.
򐂰 IBM ships more than 250 software products that run on Linux. These products represent
the IBM DB2® Universal Database™, WebSphere, Lotus® and Tivoli software families.
IBM is a leader in offering Linux-related hardware, software and service solutions to the
marketplace.
򐂰 IBM offers the Eserver OpenPower family of servers, which are enterprise servers
designed to optimize Linux on Power Architecture. See “IBM eServer OpenPower servers”
on page 54.
򐂰 In collaboration with Linux Business Partners Novell and Red Hat, IBM introduced the IBM
Eserver Application Advantage™ for Linux. This no-charge offering is also known as
Chiphopper™ because it allows ISV applications to move easily, or “hop”, across various
chips. Chiphopper will enable Linux applications to operate across the entire IBM
Eserver brand of servers, from entry-level x86-based servers, to blades and clusters, to
POWER technology-based servers, to Linux on the mainframe.
Collaboration
Not only do standards provide investment protection for the future, they facilitate profitable
collaboration today. For example, to justify continued investment in research and development
to meet a customer’s unique requirements, suppliers want assurance of a long-term,
collaborative relationship. Shared architectures, based on open standards, facilitate long-term
collaboration.
Standardized architectures, standardized platforms, standardized communication protocols
and standardized file systems, all facilitate the collaboration that helps meld individuals and
colleagues, departments and lines of business, a company and its value net, into a coherent,
On Demand Business. IBM is committed to such standards. An example of this commitment
is OpenPower.
OpenPower
OpenPower is a family of IBM Eserver POWER5 technology-based servers tuned to Linux.
OpenPower is a combination of standards-based software on what is becoming standard
hardware: open source Linux on one of the world’s most popular processor technologies,
which is POWER. As standards-based platforms, OpenPower servers support collaboration
within the automotive industry.
OpenPower also delivers one of the world’s fastest growing operating systems, Linux, on one
of the world’s best performing processor technologies, POWER5. The result of tuning Linux to
POWER5 is industry leading Linux performance, as illustrated in Figure 2-9.
28
Automotive Solutions: Technology that Matters
Source: http://www.spec.org
http://www.sap.com/benchmark/
http://www.veritest.com/clients/reports
Figure 2-9 OpenPower delivers industry-leading performance
OpenPower systems fortify Linux with RAS features to keep important applications up and
running. RAS features include:
򐂰
򐂰
򐂰
򐂰
򐂰
򐂰
First failure data capture
Dynamic processor deallocation (OpenPower with SUSE LINUX Enterprise Server 9)
Logical partition (LPAR) error containment
Service processor
DDR and IBM Chipkill memory
Error-correcting code (ECC) memory
2.4 Sales and Service solution
Sales and Service offerings address manufacturers’ sales and customer service
requirements throughout the life cycle of a product. Sales and Service offerings can help
automotive companies:
򐂰 Integrate information, analytics, and automation to identify actual or potential product
defects, thus reducing warranty and recall costs
򐂰 Enhance dealer collaboration to reduce dealer cost, strengthen channel relationships and
improve customer loyalty
򐂰 Capture real-time market intelligence to identify emerging opportunities and tune
marketing programs
Chapter 2. IBM technology adding value to automotive solutions
29
Table 2-5 summarizes the client values delivered by Sales and Service solution offerings.
Table 2-5 Client value of the IBM Sales and Service Solution
Offering
Potential Value
Quality Insight: A process and technology framework that combines, over a
product’s lifecycle, product data with analytics and automation to identify and predict
product defects.
•
•
•
•
Reduced warranty costs
Reduced Recall costs
Improved vehicle quality
Improved customer
experience and brand
loyalty
• Improved risk management
Dealer Collaboration: A process and technology framework that enhances
collaboration and consistency between an automotive manufacturer and dealers to
provide the dealers with integrated product content, improved sales support, rapid
delivery of products, accessories, and services, an issues management process, and
ongoing product and services education.
• Improved buying and
ownership experience
• Reduced dealership costs
• Improved dealer and
customer loyalty
Consumer Insight: Processes and products to enhance customer relationship
management (CRM), improve effectiveness of customer and partner call centers,
and capture customer and market and customer intelligence.
• Improved customer loyalty
• Reduced call center costs
• Improved marketing based
on current market
intelligence
2.4.1 Sales and Service customer success story: Major automotive company
A major U.S. automotive manufacturer has implemented an Early Warning System (EWS) to
improve customer safety and realize significant potential savings.
Customer background
A major U.S. automotive manufacturer sought to develop a system for early detection of
customer safety concerns. By providing timely information to appropriately address them, the
early identification and correction of potential safety issues can improve customer safety and
result in significant savings.
Challenge
This EWS needed to access structured and non-structured text information from various
global databases. It would have to apply customer-specific business rules to extract
symptoms and detect potential problems with a vehicle.
Solution
The manufacturer engaged IBM to develop a solution in four steps:
1. Develop a solution outline and implementation strategy that prioritized data and
functionality.
2. Develop business rules and a syntax dictionary.
3. Develop a solution staging area and data warehouse.
4. Develop an Online Analytical Processing (OLAP) interface for query and reporting.
30
Automotive Solutions: Technology that Matters
Benefits
When completed, expected benefits of the EWS, as identified by users and stakeholders, will
include:
򐂰 Earlier identification of safety problems and determination of associated root causes
򐂰 Quicker resolution of identified problems
򐂰 Quicker and more thorough response to requests for information from government
agencies
򐂰 Improved customer satisfaction
򐂰 Retirement of various legacy quality systems
2.4.2 Value-adding technology for Sales and Service solutions
Some services, such as financing, provide a profitable revenue stream to the automotive
industry. Other services devour revenue and profit. One of those is warranty services.
According to IBM studies, warranty claims in 2003 were 2% to 3% of revenue. Those are
predictable and measurable costs. Related but unpredictable costs can be much greater,
including:
򐂰 Exposure to liability because of safety issues
򐂰 Sales lost because of customer defections and blemished reputation
An EWS that detects potential problems early can help automotive companies avoid these
costs.
Early Warning System
The IBM EWS offerings monitor products to help detect potential problems in quality or
performance. Early detection of real or potential product failures enables suppliers to protect
consumers and the brand’s reputation.
An EWS provides the added benefit of helping automotive suppliers to quickly comply with
the U.S. Government's requirements for product quality and failure reporting under the
Transportation Recall Enhancement, Accountability and Documentation (TREAD) Act.
EWS can help companies achieve these goals by managing data from disparate sources,
providing internal and external analysts access to the data and presenting results of analysis
to those who need them.
Input
Historically, the primary input for early warning was warranty claims. Today, however, there
are many other possible sources, including but not limited to:
򐂰
򐂰
򐂰
򐂰
򐂰
򐂰
򐂰
򐂰
򐂰
򐂰
Dealer warranty claims
Customer call centers (both OEM and supplier)
National Highway Traffic Safety Administration (NHTSA) complaints
Telematics data from vehicles
OEM field reports
Service technician help desks
Survey data (for example, from employee vehicle programs and industry sources)
Product bills of materials
News feeds
Independent service dealers
Chapter 2. IBM technology adding value to automotive solutions
31
Much of the input, such as dealer warranty claims, is a mixture of structured and unstructured
data. The unstructured data, such as free-form text descriptions from service technicians,
often clarifies or refines the information in structured fields. An effective early warning solution
must tap into such unstructured data.
Output
An EWS must store and manage all relevant data about potential product or component
failures. The data must be stored so it is accessible to those who need it. Internal users
include analysts looking for hints of potential failure. Another group of internal users is
executives. Executives have not always been focused on this type of information, but the
broadly publicized product quality problems in recent years and potential penalties associated
with the U.S. Government’s TREAD Act have turned the spotlight on the importance of such
information.
Externally, the U.S. Government is one of the primary extra-enterprise users of information
from an EWS. The government requires quarterly reports from automotive suppliers and can
request additional information. Suppliers also play an important role in an EWS. By including
suppliers, early warning analysts can route concerns to a supplier’s engineers for further
analysis. Such collaboration between the enterprise and its suppliers improves the response
time on concerns while providing an additional level of analysis.
EWS architecture
Figure 2-10 outlines the architecture by which an EWS captures and manages structured and
unstructured data so analysts can perform their analyses and then provide users the results.
Vehicle
Data
Reports &
Surveys
Enterprise
Databases
Early Warning System
Grid Management
Data Source Management
Unstructured Data Management
Data Management
Workflow
Management
Analytics
Management
External Interface Management
Government
Suppliers
Figure 2-10 IBM EWS architecture
32
Structured Data Management
Automotive Solutions: Technology that Matters
Collaboration
Management
User Interface Management
Analysts
Executives
Collaboration Management and Grid Management: Like every solution designed to
sustain an On Demand Business, an EWS enables collaboration across an enterprise and
its value net. The Collaboration Management subsystem provides tools to facilitate
personal communication among users of the solution. It also provides tools for coordinating
collaboration on concerns by providing electronic work areas for analysts to store reports,
graphs, photos, or any other type of file. The subsystem enables a company to host a
forum for analysis and to conduct ongoing, asynchronous discussions regarding concerns.
Grid Management is a special supplemental subsystem of EWS. Grid Management is
associated with processes in the Unstructured Data Management subsystem. Analyzing
unstructured data, such as information about a warranty claim, requires sophisticated text
analysis algorithms. The calculations are not data intensive, but they are compute
intensive. An EWS analyzes each record thoroughly one at a time. There may be millions
of records. By distributing individual records and analysis routines across a grid, users of
an EWS can drastically reduce the time required to complete their analyses.
Adding value to an EWS: IBM Deep Computing Capacity on Demand
To support the compute intensive operations of EWS, automotive suppliers can acquire
computing capacity as they need it through IBM DCCoD. This offering permits users to
access computing capacity dynamically and pay only for what they use. DCCoD helps
minimize fixed costs while enabling manufacturers to respond to peak workloads, such as
analyzing unstructured input to an EWS.
IBM DCCoD is designed to address the particular requirements of the automotive industry by:
򐂰 Providing a highly secure environment for automotive designs and input to an EWS
DCCoD provides secure virtual private network (VPN) access over the Internet to
supercomputing power hosted in one of the IBM on demand centers.
򐂰 Enabling clients to rapidly and temporarily acquire high performance computing capacity
to address predictable or unpredictable peak workloads, such as those occurring in design
simulation and during the analysis of EWS data
򐂰 Helping clients implement an optimal combination of in-house fixed capacity/fixed cost and
hosted variable capacity/variable cost infrastructure
򐂰 Providing on demand access to a world class infrastructure, including high-performance
clusters, advanced systems management, and supercomputers such as the
ground-breaking IBM Blue Gene® supercomputer, as shown in Figure 2-11
Chapter 2. IBM technology adding value to automotive solutions
33
Secure Internet access to supercomputing power hosted at IBM enables
clients to rapidly and temporarily increase or reduce high performance
computing (HPC) to reflect current business demands.
= Fixed Capacity / Fixed Cost
Client HPC
Infrastructure
= Variable Capacity / Variable Cost
Virtual Private Network
þ
þ
þ
þ
þ
þ
þ
DCCoD centers
> 2,500 Servers
> 5,000 CPUs
Intel® Xeon ™
AMD Opteron™
IBM POWER™
IBM Blue Gene®
Poughkeepsie, NY
Montpellier, France
IBM HPC Grid
Rochester, MN
Houston, TX
Figure 2-11 IBM Deep Computing Capacity on Demand for compute-intensive EWS operations
Adding value to EWS: X-Architecture
Another technology enabler of EWS offerings is IBM X-Architecture.
Contributors to an EWS database can include departments across an enterprise, numerous
governmental agencies, dealerships, channel partners, and customers. The value of data
collected depends in part on the security and availability of a contributor’s system.
Compromised or obsolete data can reduce the effectiveness of the database.
IBM X-Architecture technology is a blueprint for extending the benefits of mainframe
technologies to Intel processor-based servers. These benefits are in the areas of availability,
scalability, systems management and service and support. X-Architecture combines
industry-standard technologies with advances in input/output (I/O), memory, performance and
scalability to deliver to users of industry-standard servers:
򐂰 XceL4 Server Accelerator Cache (adds up to 64 MB of hi-speed dedicated cache), Active
Memory (memory mirroring), SMP Expansion Ports (pay as you grow XpandOnDemand
scalability), Chipkill memory (uses industry-standard dual inline memory modules
(DIMMs) to correct multi-bit errors more reliably than ECC memory), Light Path
Diagnostics (light next to faulty component lights up to speed resolution), and Predictive
Failure Analysis (provides alerts prior to failures)
򐂰 The choice of 32-or 64-bit performance, allowing clients to run 32-bit operating system
applications today, with the flexibility to upgrade over time
Internal scalability, modular server and storage solutions, and operating system choices
provide additional flexibility as needs grow.
򐂰 A flexible “pay as you grow” approach to buying high-end 32-bit and 64-bit xSeries
systems
34
Automotive Solutions: Technology that Matters
By bringing the best of the mainframe capabilities to the IBM Intel-based server platform, IBM
can offer proven, high-performance solutions in a building-block design. X-Architecture and
DCCoD both help automotive clients implement critical solutions such as an EWS
economically.
2.5 Infrastructure solution
The infrastructure solution is a framework for integrating standards-based hardware and
middleware with leading-edge technology and automotive-specific best-practices and
services. The Infrastructure solution is designed to help automotive companies:
򐂰 Align IT with business goals by integrating infrastructure throughout the enterprise
򐂰 Simplify infrastructure by employing technologies that raise the utilization of IT resources
򐂰 Help companies align IT with the cornerstones of On Demand Business: responsiveness,
focus, variability and resilience
The Infrastructure solution also provides an integrated, standards-based foundation on which
to deploy the other automotive solutions. As illustrated in Figure 2-12, the Infrastructure
solution, as well as all the automotive solutions, can continually evolve with the incorporation
of evolving standards and advancements from IBM Research, integration of third-party
offerings, and the use of IBM services.
IBM Services
Third-party
Offerings
IBM Intellectual
Property
Design
Solution
Build
Solution
Sales & Service
Solution
Infrastructure Solution
IBM Automotive
Business
Solutions
IBM Automotive
Infrastructure
Solution
Open, Standard
Technologies
Figure 2-12 Infrastructure solution as a foundation for other automotive solutions
Chapter 2. IBM technology adding value to automotive solutions
35
Table 2-6 identifies the client values delivered by the Infrastructure solution.
Table 2-6 Client value of the IBM Automotive Infrastructure solution
Offering
Potential Value
The Infrastructure solution is a portfolio of offerings built on IBM best practices and
IBM technologies, products, and services. Offerings are effective individually.
Together, they help companies integrate their IT environments to:
• Run IT as a business
• Employ IT to enhance business responsiveness
• Simplify IT infrastructure
• Achieve faster and better
decision making through
improved enterprise IT
integration
Run IT as a business: The Infrastructure solution provides offerings for:
• Value management
•IT portfolio management
• Enterprise architecture
• Transform IT to enable
innovation and capture new
value
Employ IT to enhance business responsiveness: The Infrastructure solution
enhances business responsiveness with offerings for:
• Application development
•Service Oriented Architectures (SOA)
•Application integration and enabling
• Improve IT responsiveness to
business opportunities and
internal demands
• Anticipate and identify new
opportunities to gain first mover
advantage.
Simplify IT infrastructure: The Infrastructure solution provides offerings for:
• Desktop standardization
•Network, server, and storage virtualization
•Data center optimization
• Maximize IT resource
performance to boost
productivity while reducing cost
2.5.1 Infrastructure customer success story: Major automotive company
The customer in this success story is a major automotive manufacturer. To help ensure
continued success in the rapidly changing automotive industry, the manufacturer initiated
enterprise-wide programs to transform business operations.
Challenge
To respond more rapidly to market opportunities and competitive threats, the company
decided to embark on a visionary IT strategy, a strategy designed to achieve new levels of
operational speed, efficiency, flexibility, and integration. The company planned to implement
the strategy on a tight time frame simultaneously with current IT projects.
Solution
IBM worked closely with the company to provide services and technology to unify and simplify
infrastructure on an open, standardized platform. IBM and the company are implementing
new Web-enabled applications to deliver current information to employees, suppliers, and
customers worldwide 24 x 7. Using IBM technology, the company is virtualizing computing
resources so it can allocate them when and where needed. Eventually, autonomic capabilities
available from IBM will enable self-managing systems to align the company’s IT resources
with its business priorities.
For example, early in the transformation of its infrastructure, the company determined it
needed to update its mainframe storage technologies and disaster recovery processes to
better manage storage costs, improve performance and provide the highest levels of data
protection, while maintaining 24 x 7 accessibility of current data. Within months, IBM and the
company move nearly 100 terabytes of data to IBM TotalStorage Enterprise Storage Server
36
Automotive Solutions: Technology that Matters
(ESS) systems newly integrated with the IT environment. The team replaced storage links to
increase I/O throughput capacity and response times. They configured the ESS machines
with advanced functions to automate system switchover and failover processes. They
implemented IBM Peer-to-Peer Remote Copy (PPRC) to synchronize replication of data
between sites to help provide service continuity and data integrity. IBM PPRC Migration
Manager assists in the automation of critical functions in recovery processes.
Benefits
With an open, integrated storage platform that raises the industry bar on performance and
automation, the company lowered its total cost of ownership, increased availability and
utilization rates, and simplified systems management. The company improved average batch
response times by over 50%. It also reduced disk array footprint by over 50% and storage
volumes between 15% and 20%, while raising total storage capacity by nearly 30%.
2.5.2 Value-adding technology for Infrastructure solutions
The automotive manufacturer is extending its ability to operate as an On Demand Business,
starting with an updated storage solution employing IBM TotalStorage technology. For the
future, the company envisions:
򐂰 An open, standardized infrastructure
򐂰 Virtualized computing resources that can be allocated as needed
򐂰 Autonomic computing capabilities to enable self-managing systems aligned with business
priorities
IBM technology is helping the company achieve its vision.
Framework
IBM analysts project that the integration of the infrastructure into a solution framework, such
as that provided by the Infrastructure solution, can provide measurable savings throughout an
application’s life cycle. Figure 2-13 indicates the breadth and source of those savings and the
potential to grow revenue through shorter time-to-market and increased competitiveness.
Potential cost-savings and revenue growth achieved by implementing
business solutions in the infrastructure solution environment.
$
Business Solution Life Cycle
without Infrastructure Solution
with Infrastructure Solution
= Cost saving potential for
each solutionapplication due to existing
platform, less application
development effort and
lower operation costs
Production
Production
time
Plan
Pl
an
Build
Bu
ild
De
plo
y
Deploy
Run
Run
= Earlier value realization
and competitive
advantage due to faster
“time-to-market”
Figure 2-13 Potential savings in an integrated infrastructure environment, as projected by IBM
Chapter 2. IBM technology adding value to automotive solutions
37
Note: The highest savings rate results from accelerating the deployment of new
applications, as automotive companies realize massive savings by shortening design
cycles and accelerating time-to-market. Integration of services, products and technology
into integrated infrastructure drives the high rate of savings at the front end of the business
solutions cycle.
Savings continue throughout the life cycle because of reduced operating costs. Specific
IBM technologies and products contribute to these ongoing savings.
IBM TotalStorage
IBM TotalStorage is a comprehensive family of storage offerings. Figure 2-14 shows part of
the family.
Storage networking
§ SAN fabric: Leading vendors—
Brocade, McData, Inrange and Cisco
§ NAS: SAN/NAS convergence with
NAS Gateway
Midrange tape
Midrange Disk (Fibre Array
Storage Technology)
§ Industry momentum behind
Linear Tape-Open (LTO)
format standard
§ Drives and libraries attach to
xSeries and pSeries servers,
UNIX, and Windows
§ 200 GB per cartridge
§ Excellent price/performance
§ Leading management software
§ Attaches to xSeries and pSeries
servers, Windows, UNIX and
Linux
Enterprise Disk (IBM TotalStorage
Enterprise Storage Server)
Enterprise tape
§ High reliability
§ Virtual tape servers with
§ Enterprise-class reliability,
performance and scalability
§ Attaches to zSeries, pSeries and
xSeries servers, Sun, HP, Windows
and others
Storage management software
§ Tivoli® Storage Resource Manager,
backup, archive, hierarchical storage
management, SAN management
§ SAN file system
§ Virtualization Engine
disk cache and volume
stacking
§ Attaches to zSeries,
pSeries and xSeries
servers and Linux
§ 60 GB per cartridge
Figure 2-14 Part of the IBM TotalStorage family
The IBM TotalStorage family offers more than just a diversity of storage devices and software.
IBM TotalStorage products are specifically designed for virtualization. Storage and data
management software from Tivoli enables IBM TotalStorage products to share and protect
data across small, medium and large enterprises and across value nets. The family also
supports open, standards-based heterogeneous environments, providing open storage
management interfaces for storage controllers and management of IBM and non-IBM devices
that use the interfaces.
By choosing IBM TotalStorage to improve the security, utilization, and efficiency of its storage
solutions, the manufacturer advances toward achieving its vision of virtualized resources in a
standardized infrastructure.
Standardized infrastructure
The automotive industry has long benefitted from standards. Standards enable the
interchange of parts and accessories, giving customers choices and saving suppliers and
manufacturers money. Computing standards also give users choices of applications and
38
Automotive Solutions: Technology that Matters
infrastructure, and protect today’s IT investments by being compatible with future
standards-based innovation.
IBM TotalStorage technology supports open, standards-based heterogeneous environments,
as do IBM servers. IBM is demonstrating its commitment to standards and standardized
infrastructure in its strategic commitment to Linux. IBM supports open Linux computing
across all platforms, from entry level servers, to blades, to midrange servers, to the
mainframe.
IBM continues to advance its support of Linux. For example, in collaboration with Linux
Business Partners Novell and Red Hat, IBM recently introduced the IBM Eserver
Application Advantage for Linux. The no-charge offering is also known as Chiphopper. For
more information, see “Standards-based computing” on page 27.
Virtualized resources
The company plans to increase its virtualization of resources. Virtualization of resources can
be a critical first step in simplifying IT infrastructure. Today’s virtualization technology reflects
the advent of other new technologies, such as grid computing, Linux, optimization software
and consolidated systems management. Without resource virtualization, IT managers must
present users with multiple views of infrastructure as dictated by the implementation,
geographic location, and physical packaging of resources. With virtualization, those same
resources can be presented to users as a single, logical view.
Benefits of virtualization
Figure 2-15 illustrates the concept and potential benefits of virtualization.
Figure 2-15 Concept and benefits of virtualization
Chapter 2. IBM technology adding value to automotive solutions
39
Virtualization delivers the benefits of simplified infrastructure and increased efficiency by
helping users:
򐂰
򐂰
򐂰
򐂰
򐂰
򐂰
򐂰
򐂰
Manage multiple, unlike systems dynamically
Deploy and optimize resources in real time
Take a holistic, open-standards-based approach to managing infrastructure
Shield users and administrators of infrastructure from complexity
Support increased business flexibility
Improve service levels
Improve resource utilization
Reduce administrative costs
IBM Virtualization Engine is a portfolio of virtualization offerings. The Virtualization Engine is
unique in the industry. It provides one-stop-shopping for technologies that can help virtualize
heterogeneous computing environments.
As stated by Tony Iams of DH Brown, in the paper IBM Unveils Broad Virtualization Strategy,
from 15 June 2004, “D.H. Brown Associates, Inc. is impressed with the Virtualization Engine’s
completeness as well as the strength of its core technologies (such as POWER5 micro
partitions). The Virtualization Engine design clearly benefits from IBM’s long experience in
critical virtualization areas, i.e. partitioning and resource management. Moreover, IBM
appears to be serious about driving its extensive virtualization expertise from the mainframe
across all of its platforms, and targeting the ability to manage workloads on an end-to-end
basis.”
Virtualization by design
Virtualization capacities are designed deep into IBM technology. For example, POWER5
processors, the latest implementation of Power Architecture and the technology featured in
many current IBM Eserver product lines, are designed to virtualize computing resources.
“The virtualization and partitioning capabilities are the key part of the new chip, beyond the
simple bump in processing power... The reality is that all that plays a larger role [among users]
today, rather than just improving processor performance,” according to Gordon Haff, of
Illuminata, as quoted in eWeek, in the article “IBM Unveils POWER5 UNIX Servers” from 13
July 2004.
POWER5 processors are designed to virtualize processor, I/O, and networking resources.
Supporting innovations such as micro partioning, POWER5 systems can create virtual
servers as small as one-tenth of a processor and in increments as small as one hundredth of
a processor. Dynamic logical partitioning helps assign system resources (processors,
memory and I/O) for rapid, nondisruptive response to changing workload requirements, while
a Partition Load Manager helps balance requests for processor and memory.
POWER5’s granular virtualization of resources can help companies consolidate servers.
POWER5 technology-based systems can be finely tuned to support multiple independent
workloads. And POWER5 supports options to virtualize I/O. I/O virtualization allows the
sharing of communications adapters and Fibre Channel-attached disks to help drive down
complexity and systems and administrative expenses.
40
Automotive Solutions: Technology that Matters
Figure 2-16 outlines the virtualization support provided by the IBM Eserver i5 and pSeries
POWER5 design.
Micro-partitioning
Dynamically resizable
2
CPUs
6
CPUs
Linux
AIX 5L
V5.2
AIX 5L
V5.3
6
CPUs
Virtual I/O
paths
Hypervisor
PLM partitions
Manager
Server
LPAR 1
AIX 5L V5.2
LPAR 2
AIX 5L V5.3
PLM agent
PLM agent
Hypervisor
Unmanaged
partitions
LPAR 3
Linux
AIX 5L V5.3
AIX 5L V 5.3
AIX 5L V5.3
Ethernet
sharing
Linux
Storage
sharing
AIX 5L V5.3
Micro-partitioning
Linux
Virtual I/O
server
partition
4
CPUs
AIX 5L V5.3
1
CPU
– Share processors across
multiple partitions
– Minimum partition one-tenth
processor
– AIX 5L V5.3 or Linux*
Virtual I/O server
– Shared Ethernet
– Shared SCSI and
Fibre Channel-attached disk
subsystems
– Supports AIX 5L V5.3 and
Linux* partitions
Partition Load Manager
– Both AIX 5L V5.2 and
AIX 5L V5.3 supported
– Balances processor and
memory request
* SLES 9 or RHEL AS 3
Figure 2-16 POWER5 supporting Eserver p5 and pSeries advanced virtualization by design
Autonomic computing
Recall that to help sustain 24x7 global operations, the company in this success story
envisions deploying self-managing systems. We introduced autonomic computing technology
in “Autonomic computing” on page 41. Autonomic computing technology enables systems to
manage and heal themselves. Such systems deliver the availability, security, and business
resilience that 24x7 global operation requires. Autonomic computing technology is built into
IBM products today. Platform-specific examples of autonomic computing features that are
available in IBM products today include:
򐂰
򐂰
򐂰
򐂰
Self-configuration: zSeries Healthchecker, Management System Infrastructure for setup
Self-healing: iSeries™ Memory, CPU, cache and PCI Bus deallocation
Self-optimization: pSeries Workload Manager, QoS Enablement
Self-protection: xSeries Hardware Encryption
Chapter 2. IBM technology adding value to automotive solutions
41
2.6 Solution enablers
IBM client examples illustrate the value that IBM automotive solutions can derive from IBM
products and technologies. Figure 2-17 illustrates the linkage between the commitment of
IBM to “technology innovation that matters” and the client values of responsiveness, focus,
variability and resilience.
IBM Technologies that Matter to
Automotive On Demand Business
Focused
Variable
Linux
Virtualization
Build
Deep computing on demand
IBM ^
IBM TotalStorage
Sales and
Services
Responsive
Resilient
Power Architecture
Grid computing
Design
Autonomic computing
X-Architecture
Infrastructure
Technology Innovation that Matters
Figure 2-17 Client value flowing from IBM’s commitment to technology innovation that matters
The products and technologies introduced in this chapter are described in more detail in
Chapter 3, “Technology enablers for automotive solutions” on page 43.
42
Automotive Solutions: Technology that Matters
3
Chapter 3.
Technology enablers for
automotive solutions
This chapter provides details about the IBM technologies and products introduced earlier.
The IBM technologies that are described are autonomic computing, deep computing,
Enterprise X-Architecture, grid computing, Linux support, IBM Power Architecture and IBM
Virtualization Engine. This chapter also discusses the IBM Eserver product line,
IntelliStation workstations and IBM TotalStorage.
© Copyright IBM Corp. 2005. All rights reserved.
43
3.1 Technology innovation that matters
“Over the past several years,” says Samuel J. Palmisano, IBM chairman and chief executive
officer in a 07 December 2004 press release, “we have aggressively repositioned IBM to be
the world’s leading provider of innovation-enabled solutions for businesses and institutions of
all sizes, in all industries. This requires single-minded focus on the business client, and
significant ongoing investments in R&D and the creation of intellectual capital.”
To quote Irving Wladawsky-Berger, vice president, IBM technical strategy and innovation, “We
really take innovation seriously. It’s one of our three basic values and it’s critical in making IBM
a great company.”
Investing about USD $5 billion annually in research and development, IBM continues to bring
new technologies to market. In 2004, IBM received more U.S. patents than any other
company for the twelfth consecutive year, and 70% more than the next highest patent holder.
IBM is still the only company to receive more than 2000 patents in one year. For more
information, see the article “IBM Leads the world in new technology patents”, by Robert
Longley, at the following Web site:
http://usgovinfo.about.com/cs/businessfinance/a/patents2003.htm
A strategic driver of IBM research and development is the intent to promote standards-based
computing, a cornerstone of On Demand Business. In January 2005, IBM pledged free use of
500 of its patents to the open source community.
IBM products and technologies reflect the IBM commitment to innovation. Together they are
vehicles by which IBM delivers to the marketplace “technology innovation that matters.”
Figure 3-1 identifies the core products and technologies of IBM.
Core on demand Technologies
zArchitecture
Core Products
Power
Architecture
IBM Eserver
Virtualization Engine
Mainframe Servers
IBM TotalStorage
Midrange Servers
Disk Storage
Storage
Networking
Grid Computing
Blade Servers
Tape and
Optical Systems
Core
Technologies
Enterprise
X-Architecture
Unix Servers
Storage
Software
Intel processorbased Servers
Deep
Computing
AMD processorbased Servers
Clusters
Autonomic
Computing
Operating Systems
Processors
Figure 3-1 IBM technologies and products that deliver innovation that matters
44
Automotive Solutions: Technology that Matters
Linux open
standards
3.2 IBM technologies
The key technologies that IBM is adapting to the requirements of the automotive industry
include:
򐂰
򐂰
򐂰
򐂰
򐂰
򐂰
Autonomic computing
Deep computing
Enterprise X-Architecture
Grid computing
Power Architecture
Virtualization Engine
3.2.1 Autonomic computing
IBM is delivering enablers of autonomic computing solutions across its families of servers and
storage. Figure 3-2 identifies the autonomic computing technology that is available today in
the IBM Eserver product line.
zSeries: Healthchecker, Msys
(Management System Infrastructure) for
setup
iSeries: Integrated xSeries server,
e-business solution tools
pSeries: Dynamic Processor
Deallocation, Parallel System Support
Programs (PSSP) Cluster SW
xSeries: Rack Manager, Remote
Deployment Manager
zSeries: CPU Sparing, geographically
dispersed parallel sysplex (GDPS)
iSeries: Memory and CPU and cache
and PCI Bus deallocation, redundancies
pSeries: First Failure Data Capture,
Service Processor Automated Actions
xSeries: ChipKill, Predictive Failure
Analysis
zSeries: Intelligent Resource
Director, Workload manager
iSeries: Dynamic logical partitioning
(LPAR), Expert Cache
pSeries: Workload Manager, QoS
Enablement
xSeries: Application Workload Manager,
Capacity Manager
zSeries: Sysplex Wide Security
Associations, PCI cryptographic
accelerator
iSeries: SSL exploitation integrated in
os/400 system services, virus removal
pSeries: Self-protecting kernel,
kerberos authenticated “r” commands,
xSeries: Hardware encryption
Figure 3-2 Autonomic computing technology in the IBM Eserver product lines
For more information about autonomic computing technology, see:
http://www.ibm.com/autonomic
Chapter 3. Technology enablers for automotive solutions
45
3.2.2 Deep computing
IBM and our Business Partners implement deep computing solutions on an infrastructure of
IBM hardware, software, tools and services. Figure 3-3 shows a sampling of IBM Deep
Computing offerings.
IBM Deep Computing Portfolio
Deep Computing embraces the breadth of IBM hardware, software, services, emerging and strategic
technologies, Research initiatives, open standards, industry/customer alliances, and industry expertise to
solve scientific, engineering, and business problems.
§ System Hardware
4
4
4
4
4
Servers, blades, clusters and
workstations
Supercomputers
Visualization/rendering
High performance interconnects
Storage systems, storage virtualization
§ System Software
Linux, UNIX, Windows
System and storage management
4 DB2, WebSphere, Tivoli, Rational
4 Grid and on demand middleware
4
4
§ Special-purpose Systems
4
4
Blue Gene/L
Gov’t and research partnerships
§ Applications and Tools
4ISV
and in-house software
schedulers, libraries, tools
4Open source and public domain codes
4ACTC tools
4Compilers,
§ Services
4IGS services practices and
4Hosting and utility services
4IBM Global Financing
§ Solutions
consulting
4Deep Computing Capacity on
4Supercomputing Solutions
4Visualization framework
4Infrastructure solutions (grid)
4Industry-specific solutions
Demand
Figure 3-3 Sample of IBM and Business Partner deep computing offerings
IBM Blue Gene supercomputer
Today one product represents the pinnacle of the computing industry’s achievements in deep
computing: the IBM Blue Gene supercomputer.
As of November 2004, Blue Gene ranks as the number one supercomputer on the TOP500
list, which tracks the performance of supercomputers worldwide. A 64-rack version with over
130000 IBM PowerPC® processors is planned to be completely installed in 2005 at the
Department of Energy’s National Nuclear Security Administration’s Lawrence Livermore
National Laboratory (LLNL).
Blue Gene is not just a supercomputer that delivers ultra scalable performance. It is also
extremely efficient. When compared with the previous TOP500 leader, the Earth Simulator,
the 64-rack Blue Gene complex will offer over 100 times the floor space density, 25 times
more performance per kilowatt of power, and nearly 40 times more memory per square foot.
Blue Gene’s innovative design uses a very large number of compute nodes, each of which
has a relatively modest clock rate, minimizing power consumption and cost. Figure 3-4
illustrates the principle of Blue Gene’s design.
46
Automotive Solutions: Technology that Matters
IBM Blue Gene – Supercomputing Game Changer
Available on
demand!
þ World’s fastest supercomputer!
þ Ultra scalable performance
þ Ultra floor space density
System
64 Racks, 64x32x32
þ Ultra performance per KW of power
þ Innovative architecture and system design
Rack
32 Node Cards, 8x8x16
þ Familiar programmer/user/administrator
environments
Node Card
(32 chips 4x4x2)
16 compute, 0-2 IO cards
2.8/5.6 TF/s
512 GB
Compute Card
2 chips, 1x2x1
Chip
2 processors
2.8/5.6 GF/s
4 MB
180/360 TF/s
32 TB
90/180 GF/s
16 GB
5.6/11.2 GF/s
1.0 GB
Current Design:
þ Up to 65,536 dual-CPU compute nodes
þ Up to 360 Teraflops target peak performance
Figure 3-4 Blue Gene design
Blue Gene on demand
IBM is making Blue Gene accessible to a wide range of users. With the opening of the IBM
Deep Computing Capacity on Demand (DCCoD) center in Rochester, Minnesota, clients can
access the Blue Gene system through a highly secure and dedicated virtual private network
(VPN) over the Internet and pay only for the amount of capacity reserved. This offering is
especially useful for clients and IBM partners who want to test drive Blue Gene before a
purchase, or who have an occasional need for ultrascalable computing capability.
Note: For more information about DCCoD, see “Adding value to an EWS: IBM Deep
Computing Capacity on Demand” on page 33.
Clients will have the ability to lease or purchase Blue Gene with financing from IBM Global
Financing (IGF), including reduced Blue Gene configurations that IBM intends to offer.
IBM plans to increase the accessibility of Blue Gene today and to incorporate Blue Gene
technology in future generations of products intended for the automotive industry.
Additional information
For more information about deep computing, see:
http://www.ibm.com/servers/deepcomputing
Chapter 3. Technology enablers for automotive solutions
47
3.2.3 Enterprise X-Architecture
IBM X-Architecture technology extends the benefits of mainframe technologies to
Intel-processor-based systems. These benefits are in the areas of availability, scalability,
systems management, service and support. X-Architecture combines industry-standard
technologies with advances in I/O, memory, performance and scalability to deliver the best of
the mainframe capabilities in a building-block design.
For more information about Enterprise X-Architecture, see:
http://www.ibm.com/servers/eserver/xseries/xarchitecture/enterprise/index.html
3.2.4 Grid computing
Grid computing and resource virtualization are closely related concepts. Grid computing
requires that free resources be assigned to tasks regardless of their physical proximity to the
source of the task. Virtualization of resources, including local resources, transforms them into
a common pool of resources, a portion of which can be assigned, as it becomes available, to
a specific problem. Resources can include, but are not limited to:
򐂰 Computing or processing power: Probably the most-commonly used resource on any
grid is the processing power of the computers in the grid. This power can be used in
various ways, depending on the needs of the applications and organizations using the
grid.
򐂰 Storage: Most computers on a grid are likely to contribute some storage space to the grid,
even if this is mostly temporary files. On an information grid, entire databases can be
distributed across multiple machines. Managing the storage of the grid is often handled by
networked file systems. If necessary, files can span several computers, while appearing to
the user as one large, storage resource.
򐂰 Communications: Within the grid, communications between participating computers is
essential. Applications that handle large amounts of data may need more bandwidth
among computers. Communications from the grid to other networks and the Internet can
be important, too.
򐂰 Software: The software installed on any of the computers participating in the grid can be a
resource for the grid. Part of managing a grid includes knowing what software is available
to the grid. When a task requires specific software that may only be found on certain
computers, the grid can direct that task to those computers.
Offerings for automotive
IBM grid offerings for automotive include:
򐂰 Design collaboration
򐂰 Engineering design
򐂰 Grid Innovation Workshop
Additional information
For additional information about grid computing, see:
http://www.ibm.com/grid
48
Automotive Solutions: Technology that Matters
3.2.5 Linux support
“Standardized infrastructure” on page 38 describes the broad support that IBM has for Linux.
That support includes global Linux Technology Centers, contribution of financial support and
intellectual property to development of Linux and system packaging. IBM also supports Linux
at the chip level.
Linux and Power Architecture enhance the value of one another. Power Architecture fortifies
Linux applications with enterprise-class performance, reliability and availability. Businesses
attracted to Linux for its openness and low cost are attracted to POWER technology-based
IBM Eserver product lines as platforms for enterprise-ready Linux environments. As
acceptance of POWER as a Linux platform grows, IBM continues to invest in new
implementations that can provide Linux with yet more value. Linux on POWER is a classic
example of synergy between technology innovations that matter.
3.2.6 Power Architecture
Power Architecture refers to the design and technology of the IBM POWER family of
microprocessors. POWER technology-based processors drive intelligent devices of all kinds:
communication gear, video game stations, MP3 players, and computers. IBM Eserver
product lines feature the latest IBM implementation of Power Architecture, POWER5
processors.
Proven architecture
“IBM has many years of developing its POWER technology for systems that range from
entry-level, volume servers to high-end symmetric multiprocessing (SMP) servers. It has
more experience than any vendor in creating features that satisfy the business needs and
flexibility requirements of end users,” says William Claybrook of the Harvard Research Group
in the paper OpenPower: IBM’s Strategy for Best of Breed 64-bit Linux, from September
2004.
POWER is a collaborative technology, meaning that business partners and other vendors can
participate with IBM in designing and testing POWER processors. Such collaboration has
accelerated POWER innovations and marketplace acceptance, resulting in more solutions
available on AIX and Linux for clients to choose from. Power.org, a standards group to
promote Power Architecture as the preferred open standard hardware development platform
for electronic systems, opens a whole new dimension of innovative POWER
technology-based solution options. For more information, see the article About: Power.org An interview with Bill Dykas and Mark Ireland, on the Web at:
http://www-106.ibm.com/developerworks/library/pa-powerint/
Differentiated by design
The latest implementation of Power Architecture, POWER5 technology, delivers differentiated
performance, virtualization, alignment with On Demand Business and investment protection
by design.
Performance
“POWER price/performance” on page 24 describes record setting price/performance
provided by POWER5.
Virtualization
“Virtualization by design” on page 40 describes virtualization capacities provided by
POWER5.
Chapter 3. Technology enablers for automotive solutions
49
On demand
“On demand by design” on page 26 illustrates the alignment of On Demand Business and the
technology of POWER5.
Investment protection
POWER will evolve by design, as documented in the published POWER roadmap. Figure 3-5
outlines the ongoing development of POWER.
2001
2002-4
2004
Planned*
Planned*
POWER4
POWER4+
POWER5
POWER5+
POWER6
90 nm
65 nm
180 nm
1+ GHz
Core
130 nm
130 nm
1.5+
GHz
Core
1+ GHz
Core
> GHz
Core
1.5+
GHz
Core
Shared L2
Distributed Switch
• Chip multiprocessing
- Distributed switch
- Shared L2
• Dynamic LPARs (16)
• Reduced size
• Lower power
• Larger L2
• More LPARs (32)
>> GHz >> GHz
Core
Core
Shared L2
Shared L2
Shared L2
Distributed Switch
> GHz
Core
Distributed Switch
Ultra-high
frequency cores
L2 caches
Advanced
System Features
Distributed Switch
• Simultaneous multi-threading
• Micro-partitioning
• Dynamic firmware updates
• Enhanced scalability
• High throughput performance
• Enhanced cache/memory
subsystem
* All statements regarding
IBM future direction and
intent are subject to
change or withdrawal
without notice, and
represent goals and
objectives only.
Autonomic Computing Enhancements
Figure 3-5 IBM POWER technology roadmap
Richard Partridge of DH Brown stated in the Computerworld article, “IBM to open Power chip
architecture to boost integration efforts”, from 31 March 2004, “The move to broaden use of
the Power Architecture in a wider range of systems may give companies confidence that
indeed, ‘this is a long-term investment, and I will continue to depend upon Power. This is not a
doomed architecture.’”
Additional information
For additional information about Power Architecture, see:
http://www.ibm.com/power
50
Automotive Solutions: Technology that Matters
3.2.7 Virtualization solutions
Virtualization Engine provides technologies for virtualizing server and storage resources.
Figure 3-6 identifies the virtualization technologies that are available in the IBM Eserver
product lines.
IBM Virtualization Engine – for Systems
Consolidates multiple, similar types of servers, even running different OSs,
on larger, partitioned servers
pSeries
zSeries
Dynamic LPAR, Virtual I/O, Intelligent
Resource Director (IRD), zSeries
Application Assist Processor (zAAP),
Parallel Sysplex Clustering, Hipersockets,
VLANs
Clustering, NIM, Micropartitioning, Dynamic LPAR,
Virtual Ethernet, Virtual I/O
iSeries
xSeries & BladeCenter
Integrated shared infrastructure for
Blades, IBM Director, VMWare, clustering
Clustering, Dynamic LPAR,
Virtual Ethernet, Virtual I/O, IBM
Director Multiplatform
Figure 3-6 Components of IBM Virtualization Engine for Systems
IBM Virtualization Engine for Servers
The key components of Virtualization Engine for Servers include:
򐂰 Enterprise Workload Manager, to automate resource management based on business
goals
򐂰 Director Multiplatform, to converge IBM basic management of systems
򐂰 Tivoli Provisioning Manager with IBM Eserver workflows, to dynamically deploy and
optimize IT resources in real time
򐂰 IBM Grid Toolbox, to build virtual resources into an open, standards-based grid
򐂰 Virtualization Engine console, a “dashboard” for virtualized systems
IBM Virtualization Engine Suite for Storage
The key components of Virtualization Engine for Storage include:
򐂰 SAN File System, San Volume Controller, IBM TotalStorage Productivity Center (also part
of IBM TotalStorage Open Software Family, which manages both IBM and non-IBM
storage)
򐂰 Disk virtualization capabilities across EMC, HP, Hitachi and IBM storage
򐂰 Storage infrastructure management that centralizes the management of SAN devices,
disk, replication and capacity planning across storage infrastructure
Chapter 3. Technology enablers for automotive solutions
51
Additional information
For additional information about IBM Virtualization Engine, see:
http://www.ibm.com/servers/eserver/about/virtualization
3.2.8 Server, workstation and storage families
To serve businesses of various sizes and requirements, IBM offers several IBM Eserver,
Intellistation, and TotalStorage products. Figure 3-7 indicates the breadth of the IBM system
and storage product lines.
IBM Eserver zSeries server
• Mainframe
• IBM z/OS, Linux
IBM Eserver BladeCenter
• Scale-out
• Windows, Linux
IBM Eserver iSeries server
IBM IntelliStation
• Integrated
• IBM OS/400®, Linux
• POWER series: AIX OS on Power
• Pro series: Windows on Intel
IBM Eserver pSeries server
IBM TotalStorage
• IBM AIX®, Linux
• High performance
• IBM TotalStorage Virtualization Family
• Enterprise, Midrange Tape and Disk
• Storage Software and Networking
IBM Eserver xSeries server
• Uni- to 16-way Intel -processor based
• Microsoft Windows, Linux
Figure 3-7 IBM Eserver and IBM TotalStorage product lines
IBM eServer™ zSeries server
The zSeries product line offers businesses a “mainframe” that incorporates open standards
and the latest technologies. IBM mainframes have a 40-year history of world class hardware
innovation, software innovation and core competencies such as reliability and availability.
Mainframe technologies continue to evolve to adapt the mainframe legacy to requirements of
standards-based computing for On Demand Business. Characteristics of the zSeries product
line are:
򐂰 Highly optimized operating environment to achieve system utilization
levels of 80% and often higher, helping to increase return on
investment (ROI) on IT, helping to lower total cost of ownership (TCO),
and increasing business productivity
򐂰 Highest levels of security certification
The zSeries server has earned Common Criteria EAL5 certification for
the security of logical partition (LPARs) for the z800, z900 and z990.
Additionally, zSeries encryption has earned Federal Information Processing Standard (FIPS)
140-1 Level 4 certification required by government agencies.
52
Automotive Solutions: Technology that Matters
򐂰 Ability to scale up and out concurrently: Scale up to handle massive transaction and data
serving requirements; scale out to provide virtual servers to support infrastructure
consolidation and simplification
򐂰 Linux support
򐂰 Support for the coexistence of 64-bit and 32-bit processing, with full upward compatibility
of programs and data
For more information about the zSeries server, see:
http://www.ibm.com/zseries
IBM eServer i5 and iSeries server
The “i” in iSeries is for “integrated”, as in integrated, hardware, software,
and database. The iSeries server is intended for businesses who want
performance, high reliability and availability, but low TCO, for example:
򐂰 The iSeries demonstrates leadership scalability for the midrange with a
key NotesBench benchmark in May 2004. Featuring sub-second
response time, a 2-way Eserver i5 520 supported 24000 users running
the robust R6Mail benchmark supporting Lotus Notes® clients.
򐂰 According to public sources that track occurrences of viruses, there are
fewer identified and documented vulnerabilities for IBM i5/OS™ than for
other popular operating systems. For example, go to the following Web
sites or related sites:
http://www.sarc.com
http://www.viruslist.com
http://www.mcafee.com
When you reach these sites, search for AS/400®, Eserver i5 or iSeries and OS/400® or
i5/OS viruses. Compare the results to a virus search for other operating systems.
򐂰 The iSeries server has more than a decade of documented achievement in helping to
lower TCO:
–
–
–
–
–
Lowest TCO for Distributed Server Environments from IDC in 1993
Lowest TCO for Lotus Domino® Servers from IDC in 1999
Lowest TCO for Distributed Server Environments from IDC in 2000
Lowest Server Cost of Ownership in ERM Customer Sites from IDC in 2001
ROI of Windows® and Linux Server Consolidation on iSeries from IDC in 2003
Other differentiating characteristics of the iSeries server include:
򐂰 The iSeries is designed to offer a computing environment that supports five operating
systems (i5/OS, Linux on POWER, Linux on Intel, AIX 5L and Microsoft® Windows)
simultaneously on a single server. Eserver i5 integrates solutions from multiple
application environments (WebSphere, Java™ and Domino) in a single system.
򐂰 With advanced virtualization features and the ability to support up to 10 dynamic LPARs
per processor, POWER5 technology-based iSeries can consolidate workloads on a single,
resilient server to help businesses simply their IT infrastructure.
򐂰 Clients continue to choose iSeries:
– Over 400000 iSeries and AS/400 servers are in use in over 100 countries.
– Over 2500 new clients installed the iSeries server in 2003.
Chapter 3. Technology enablers for automotive solutions
53
򐂰 Value-added resellers continue to choose iSeries: For the sixth consecutive year, the
iSeries server has swept all VARBusiness Midrange Server categories to earn the overall
VARBusiness 18th Annual Report Card Award. For more information, see the
VARBusiness Web site at:
http://www.varbusiness.com
For more information about the iSeries server, see:
http://www.ibm.com/iseries
IBM eServer p5 and pSeries server
The “p” stands for “performance”. For example, Eserver p5 model 595 systems achieved
more than three times the performance of the closest competitor, according to disclosed
TPC-C results (http://www.tpc.org). Other differentiating characteristics of the pSeries
include:
򐂰 “The IBM Eserver p5 (pSeries) systems architecture lays the
foundation for a best-in-class virtualized computing infrastructure,”
claims Brad Day of Forrester Research, in the paper IBM Eserver
p5 Answers Selection Criteria of the Mission-Critical Enterprise, from
01 October 2004.
򐂰 The pSeries server maintains the legacy of mainframe security. Every
pSeries system includes IBM mainframe-inspired self-healing
capabilities that contribute to system ease-of-use and reliability,
availability, and serviceability.
򐂰 pSeries servers use leadership POWER 64-bit technology, now in its fifth generation with
future enhancements planned for future generations.
򐂰 AIX, the award-winning, standards-based UNIX operating system for pSeries, has enough
capability to manage enterprise-class servers and the flexibility to work well with Linux,
too. AIX 5L, the newest version of AIX, supports open and emerging standards such as
Linux and Java 2 Version 1.3. It supports 64-bit POWER processors while retaining
compatibility with 32-bit applications.
򐂰 AIX 5L provides security for an open environment, with C2 and B1 secure systems, native
Kerberos V5 network authentication and more on top of IPSec security protocols for VPN
and a Secure Sockets Layer (SSL) for Web serving.
򐂰 The pSeries supports binary compatibility of software applications across multiple
generations of hardware through the continued evolution of the AIX 5L operating system.
򐂰 The pSeries is developing along published Power Architecture, AIX 5L and Linux on
POWER roadmaps.
For more information about the pSeries server, see:
http://www.ibm.com/pseries
IBM eServer OpenPower servers
IBM Eserver OpenPower servers combine IBM’s support of Linux with IBM Power
Architecture in an enterprise-class server tuned to Linux.
54
Automotive Solutions: Technology that Matters
򐂰 “The OpenPower 720 is the most flexible and affordable
64-bit platform designed for Linux,” says Dave Reine of
the Clipper Group in the paper The Odd Couple Gets
Engaged - IBM Walks the Walk with Linux for SMBs from
29 October 2004.
򐂰 OpenPower servers take advantage of the reliability,
availability and serviceability (RAS) capabilities built into
other IBM POWER5 technology-based servers, bringing enterprise-class computing to
Linux systems.
򐂰 By bringing optional enterprise-class features, such as Advanced POWER Virtualization
to the entry-level server space, OpenPower servers can help improve system utilization,
reduce downtime and lower systems management costs.
򐂰 The systems management capabilities of the OpenPower server and the POWER5
architecture can help significantly reduce systems management costs and IT overhead,
thereby helping to reduce overall TCO.
򐂰 Featuring POWER5 architecture, improved memory bandwidth and I/O capabilities, the
OpenPower platform can support a wide range of workloads and provide enterprise-class
performance at a breakthrough price.
For more information about OpenPower, see:
http://www.ibm.com/servers/eserver/openpower
IBM eServer xSeries server
The Eserver xSeries product line of servers is based on Intel architecture. xSeries servers
are available in up to 16-way configurations. In the xSeries family, IBM technology enhances
industry-standard processors to provide:
򐂰 Choice of 32- or 64-bit performance, allowing clients to run
32-bit operating system applications today, with the flexibility to
upgrade over time
򐂰 Higher levels of memory expendability and greater choice of
I/O
򐂰 Intelligent system and workload management tools
򐂰 Memory technologies, such as Chipkill, redundant bit steering, memory mirroring and
hot-plug memory, that continue to advance Intel-based servers toward continuous
operation
For more information about the xSeries server, see:
http://www.ibm.com/servers/eserver/xseries
Chapter 3. Technology enablers for automotive solutions
55
IBM eServer BladeCenter
IBM Eserver BladeCenter offers 2-way and 4-way rack-optimized configurations of blades
featuring high-performance Intel Xeon Processors and IBM POWER processors.
BladeCenter is a managed infrastructure that helps maximize resource productivity and
minimize IT and network administration costs. BladeCenter provides the following
capabilities:
򐂰 Efficiently uses data center floor space with up to 84 2-way blades
or up to 42 4-way blades in a 42U rack
򐂰 Collapses and consolidates, simplifying the scale out infrastructure
򐂰 Integrates enterprise-class servers, networks, switching, storage
and applications
򐂰 Supports IBM Director, an integrated suite of tools for single point-of-management with a
consistent look-and-feel
IBM Director can manage non-IBM hardware, streamlining management of
heterogeneous hardware environments.
򐂰 Incorporates autonomic computing innovations such as smart systems management to
support intelligent systems that can deliver near-zero downtime
For more information about BladeCenter, see:
http://www.ibm.com/servers/eserver/bladecenter
IBM eServer Cluster 1350
IBM Eserver Cluster 1350, the IBM leading-edge Linux cluster solution, combines the best
of IBM, open standards, and third-party technology. Cluster 1350 is available with a broad
range of server, storage and interconnection choices. IBM has introduced Cluster 1350
support for the enhanced IBM Eserver 326 based on AMD processor technology and for
BladeCenter JS20 PowerPC processor-based servers. In addition, support for xSeries 336
and 346 and BladeCenter HS20 servers has been extended to include models with Intel Xeon
processors running at speeds up to 3.60 GHz.
These new and expanded server options provide increased performance for processing,
storage and management nodes. The expanded set of storage and cluster interconnection
offerings allows clients outstanding flexibility to configure Cluster 1350 systems to meet their
specific requirements.
IBM IntelliStation
IBM provides a wide range of workstations products. The IntelliStation Pro Series provides
advanced workstations designed for peak performance and productivity for technical users
running Windows or Linux. Pro Series workstations feature leading-edge 32- and 64-bit Intel
and AMD processors in single or dual configurations.
The IntelliStation POWER Series provides POWER technology-based workstations for
compute-intensive technical simulations. For designers of large, complex 3D models, from
aircraft to autos to locomotives, the 64-bit UNIX-based POWER systems feature 1- to 2-way
SMP, exceptional floating-point performance, powerful graphics accelerators and
enterprise-level reliability and availability.
All IntelliStations offer high performance and share the proven experience of IBM in technical
computing. The IntelliStation offerings have been developed and optimized with Product
Lifecycle Management (PLM) applications in mind, including IBM CATIA offerings. At the time
of publication, the IBM POWER workstation has the best UNIX CATIA performance as
depicted by the Tagitt benchmark. It is certified to run the CATIA/ENVOIA 64-bit application
56
Automotive Solutions: Technology that Matters
suite, which enables engineers to create and work with very large data models. Figure 3-8
highlights the benefits of IntelliStation.
Figure 3-8 Client value provided by Intellistations
For more information about IntelliStation, see:
http://www.ibm.com/intellistation
3.2.9 IBM TotalStorage
IBM offers a comprehensive range of storage products, including physical storage,
networking products and storage management software. Figure 3-9 shows the breadth of the
IBM TotalStorage family.
Chapter 3. Technology enablers for automotive solutions
57
Storage networking
§ SAN fabric: Leading vendors—
Brocade, McData, Inrange and Cisco
§ NAS: SAN/NAS convergence with
NAS Gateway
Midrange tape
Midrange Disk (Fibre Array
Storage Technology)
§ Industry momentum behind
Linear Tape-Open (LTO)
format standard
§ Drives and libraries attach to
xSeries and pSeries servers,
UNIX, and Windows
§ 200 GB per cartridge
§ Excellent price/performance
§ Leading management software
§ Attaches to xSeries and pSeries
servers, Windows, UNIX and
Linux
Enterprise Disk (IBM TotalStorage
Enterprise Storage Server)
Enterprise tape
§ High reliability
§ Virtual tape servers with
§ Enterprise-class reliability,
performance and scalability
§ Attaches to zSeries, pSeries and
xSeries servers, Sun, HP, Windows
and others
Storage management software
§ Tivoli® Storage Resource Manager,
backup, archive, hierarchical storage
management, SAN management
§ SAN file system
§ Virtualization Engine
disk cache and volume
stacking
§ Attaches to zSeries,
pSeries and xSeries
servers and Linux
§ 60 GB per cartridge
Figure 3-9 IBM TotalStorage family
Regardless of the size of a business or its current infrastructure, IBM TotalStorage offerings
can help the business address storage requirements today and into the future. Storage
solutions range from stand-alone archival tape drives to devices designed for unpredictable
storage requirements. IBM TotalStorage solutions feature:
򐂰 POWER5 processors and enhanced controller software to improve storage
price/performance
򐂰 Linux support
IBM TotalStorage solutions are tested and enabled to support Linux deployments.
򐂰 The IBM TotalStorage SAN Volume Controller, which supports most major vendors,
including IBM, EMC, HP and Hitachi
򐂰 The TotalStorage Productivity Center with Advanced Provisioning
The Productivity Center is an integrated storage provisioning solution designed to simplify
and automate complex provisioning in the enterprise environment. It is designed to move
storage provisioning from just in case to automated, on demand provisioning.
򐂰 Virtualization capabilities that permit the pooling of storage resources to help improve
utilization, simplify provisioning, eliminate backup windows and isolate applications from
storage infrastructure changes
򐂰 Storage management software that performs predictive analysis to help prevent storage
outages
򐂰 A range of information management capabilities from simple archive management to
archive and protect key information, and hierarchical storage management (HSM) to
manage and align data with value.
򐂰 Shared technology across IBM Eserver and IBM TotalStorage to enable greater
integration of information and processes
For more information about IBM TotalStorage, see:
http://www.ibm.com/totalstorage
58
Automotive Solutions: Technology that Matters
Related publications
The publications listed in this section are considered particularly suitable for a more detailed
discussion of the topics covered in this Redpaper.
IBM Redbooks and Redpapers
For information about ordering these publications, see “How to get IBM Redbooks” on
page 61. Note that some of the documents referenced here may be available in softcopy only.
򐂰 A First Look at Solution Installation for Autonomic Computing, SG24-7099
򐂰 Advanced POWER Virtualization on IBM Eserver p5 Servers: Introduction and Basic
Configuration, SG24-7940
򐂰 Grid Services Programming and Application Enablement, SG24-6100
򐂰 Linux Handbook A Guide to IBM Linux Solutions and Resources, SG24-7000
򐂰 On demand Operating Environment: Creating Business Flexibility, SG24-6633
򐂰 On demand Operating Environment: Managing the Infrastructure, SG24-6634
򐂰 Understanding the IBM TotalStorage Open Software Family, SG24-7098
򐂰 Virtualization and the On Demand Business, REDP-9115
򐂰 Virtualization in a SAN, REDP-3633
Other publications
These publications are also relevant as further information sources. Contact your sales
representative for a copy of the documents you need.
򐂰 ABAQUS applications powered by IBM hardware can help manufacturers speed
time-to-market, PLS00880-USEN-00
򐂰 DAS enhances performance, decreases processing times with powerful new Eserver i5
technology, ISC00897-USEN-00
򐂰 Deep Computing Capacity on Demand: Automotive Industry, GM13-0467
򐂰 Fluent’s computational fluid design software running on IBM hardware can help
manufacturers gain a competitive edge, GIS0833-USEN-00
򐂰 IBM Automotive Engineering Innovation Framework, GIB00832-USEN-00
򐂰 IBM Eserver pSeries and Automotive Common Environment Solution: Building A
Competitive Automotive Business with An Integrated On Demand Infrastructure Platform,
GM13-0476
򐂰 IBM Systems and Technology Group in the Automotive Industry, GIP00210-USEN-00
򐂰 LSTC advanced applications have the power to perform on IBM hardware,
PLS00882-USEN-00
򐂰 MSC Software applications deliver high performance on powerful IBM hardware,
PLS00881-USEN-00
򐂰 Transforming your Automotive Business in an On Demand World, GIB00437-USEN-00
© Copyright IBM Corp. 2005. All rights reserved.
59
Online resources
򐂰 Automotive Solutions, IBM
http://www.ibm.com/industries/automotive
򐂰 Automotive Storage white papers on Business Continuity and Infrastructure Simplification
http://www.storageinstitute.org/automotive
򐂰 Autonomic computing
http://www.ibm.com/autonomic
򐂰 Benchmarks
http://www.ibm.com/eserver/benchmarks
򐂰 BladeCenter
http://www.ibm.com/servers/eserver/bladecenter
򐂰 Deep computing
http://www.ibm.com/servers/deepcomputing
򐂰 Deep Computing Capacity on Demand
http://www.ibm.com/servers/deepcomputing/cod.html
򐂰 Deep Computing Visualization
http://www.ibm.com/servers/deepcomputing/visualization/
򐂰 Grid computing
http://www.ibm.com/grid
򐂰 IntelliStation
http://www.ibm.com/intellistation
򐂰 iSeries
http://www.ibm.com/iseries
򐂰 Linux
http://www.ibm.com/linux
򐂰 On Demand Operating Environment (ODOE)
http://www-128.ibm.com/developerworks/ibm/library/i-odoebp1/
򐂰 OpenPower servers
http://www.ibm.com/servers/eserver/openpower
򐂰 Patent site, U.S.
http://usgovinfo.about.com/cs/businessfinance/a/patents2003.htm
򐂰 Power Architecture
http://www.ibm.com/power
򐂰 POWER5 benchmarks
http://www.ibm.com/eserver/benchmarks
򐂰 pSeries
http://www.ibm.com/pseries
򐂰 IBM TotalStorage
http://www.ibm.com/totalstorage
60
Automotive Solutions: Technology that Matters
򐂰 VARBusiness annual report card
http://www.varbusiness.com/sections/research/research.jhtml?articled=49400047
򐂰 Virus tracking sites
http://www.mcafee.com
http://www.sarc.com
http://www.viruslist.com
򐂰 Virtualization
http://www.ibm.com/servers/eserver/about/virtualization
򐂰 X-Architecture
http://www.ibm.com/servers/eserver/xseries/xarchitecture/enterprise/index.html
򐂰 xSeries
http://www.ibm.com/servers/eserver/xseries
򐂰 zSeries
http://www.ibm.com/zseries
How to get IBM Redbooks
You can search for, view, or download Redbooks, Redpapers, Hints and Tips, draft
publications and Additional materials, as well as order hardcopy Redbooks or CD-ROMs, at
this Web site:
ibm.com/redbooks
Help from IBM
IBM Support and downloads
ibm.com/support
IBM Global Services
ibm.com/services
Related publications
61
62
Automotive Solutions: Technology that Matters
Back cover
®
Automotive Solutions:
Technology that Matters
Redpaper
Empowering
automotive solutions
with IBM systems and
technologies
Using IT to build an on
demand automotive
business
Differentiating
performance in the
automotive industry
The automotive industry is rapidly moving ahead and is undergoing
massive change. Markets are shifting, reflecting ongoing
globalization and the emergence of new demographics. The
industry ecosystem is changing as partners and channels demand
more participation in return for added value. Technology is
accelerating, sparked by rapid adoption of the Internet, pervasive
computing, and in-vehicle software and electronics.
INTERNATIONAL
TECHNICAL
SUPPORT
ORGANIZATION
Automotive companies are responding by refining business
models. They are implementing information technology (IT) to
optimize business solutions, rather than adapting solutions to fit IT.
They are also maximizing the value of solutions by deploying them
on an infrastructure that employs advanced technologies such as
deep computing, resource virtualization, grid computing, and
Power Architecture technology.
BUILDING TECHNICAL
INFORMATION BASED ON
PRACTICAL EXPERIENCE
This IBM Redpaper describes the potential role of IT in helping
automotive companies respond to current trends in the industry. It
also describes automotive solutions from IBM. Plus it illustrates
how companies are using IBM technologies to derive
differentiating value from automotive solutions. This paper
describes the IBM products and technologies that are relevant to
meeting the requirements of the automotive industry.
This Redpaper is intended for IT managers, IBM teams, and others
who are responsible for evaluating automotive solutions and
infrastructure.
IBM Redbooks are developed
by the IBM International
Technical Support
Organization. Experts from
IBM, Customers and Partners
from around the world create
timely technical information
based on realistic scenarios.
Specific recommendations
are provided to help you
implement IT solutions more
effectively in your
environment.
For more information:
ibm.com/redbooks