VITA
NICHOLAS C. WILLIAMSON
Address:
8005 White Ash Court
Oak Ridge, NC 27310
Telephone:
Office
Residence
Date of Birth:
December 18, 1947
Present Position:
Associate Professor
Department of Marketing, Entrepreneurship, Hospitality,
and Tourism
Joseph M. Bryan School of Business and Economics
The University of North Carolina at Greensboro
Greensboro, NC 27412
(336) 334-4533
(336) 643-1397
Education:
Institution
Degree
Year
University of North Carolina,
Chapel Hill
Ph.D
1980
University of North Carolina
Chapel Hill
M.B.A.
1975
University of North Carolina
Chapel Hill
A.B.
1971
Employment:
1987-Present
Associate Professor (Tenured), Bryan School of Business and
Economics, The University of North Carolina at Greensboro,
Greensboro, NC
1983-1987
Assistant Professor, School of Business and Economics, The
University of North Carolina at Greensboro, Greensboro, NC
1980-1983
Assistant Professor, Department of Marketing, Georgia State
University, Atlanta, GA
22
Publications:
Book
Williamson, N. C. (1982) Salesperson Motivation and Performance: A
Predictive Model. Ann Arbor, MI, UMI Research Press, Inc.
Refereed
Journal
Articles
Williamson, N. C. (2012). The internet and the gravitation of the scale
economic size for U. S. exporters from large size to small and medium
size. Journal of Management Policy and Practice, Vol. 13, No. 3, pp.
11-12.
Williamson, N. C., Bhadury, J., Dobie, K., Ofori-Boadu, V., Troy, S.,
and Yeboah, O. (2012). An assessment of the operating characteristics
of farm wineries, and managerial perspectives of farm winery owners
who use distributors, Vol. 18, No. 1, pp. 34-49.
Williamson, N. C., Kshetri, N. and Wilkinson, T. (2011). Recent
trends in export promotions. Marketing Management Journal, Vol. 21,
No. 2, pp. 153-166.
Williamson, N. C., Bhadury, J., Dobie, K., Ofori-Boadu, V., Troy, S.and
Yeboah, Osei. (2011). Business coursework and the resource-based
view (RBV). International Journal of Wine Business Research, Vol. 24,
No. 1, pp. 19-32
Williamson, N. C., Cramer, S. & Myrden, S. (2009) Enhancing
governmentally-sponsored export trade promotions through better
segmentation of the market of a state’s manufacturing concerns.
International Trade Journal, Vol. 23, No. 3, pp. 258-300.
Kshetri, N. B., Williamson, N. C. and Schiopu, A. (2007). Economics
And politics of advertising: evidence from the enlarging European
Union. European Journal of Marketing, Vol. 41, No. ¾.
Williamson, N. C., Kshetri, N B., Heijwegen, T. & Schiopu, A. (2006)
An exploratory study of the functional forms of export market
identification variables. Journal of International Marketing, 14( 1),
pp. 71-97.
33
Williamson, N. C., Kissling, G., Cassill, N. and Odinokov, D. (2005).
import market potential, import market competitiveness and add/drop
decisions of U. S. exporters of sewing machines. Competitiveness
Review, 15(1), pp. 57-71.
Williamson, N. C. (2002). Export Odyssey: an exposition and
Analytical review of literature concerning an undergraduate
Student project in international marketing on key teachingLearning dimensions. Journal of Teaching in International
Business, Vol. 13, Iss. 2.
Moore, M., Cassill, N., Herr, D. and Williamson, N. (2001)
Marketing fashion color for product line extension in the
department store channel. Journal of Textile and Apparel
Technology and Management, Vol. 1, Iss. 1.
http://www.tx.ncsu.edu/jtatm
Williamson, N. C., Kissling, G., Levinson, C. and Mangaldas, S.
(1999) Linking export competitiveness with import market
targeting. Journal of Global Competitiveness, Vol. 7, No. 1,
pp. 174-186.
Foust, S., Cassill, N., Herr, D. and Williamson, N. (1999) Adoption
Of the casual workplace by United States Fortune 500 Companies.
The Journal of the Textile Institute, Vol. 90, Part 2, No. 2, pp. 147162.
Williamson, Nicholas C. (1999) Gathering export market
information using the Internet. Multinational Business
Review.
Williamson, Nicholas C. (1998) Help for small exporting firms.
Business and Economic Review, Vol. 44, No. 4, pp. 14-19.
Williamson, N. C., Lucas, S. R., Miles B. E. and Kissling, G. (1996)
Protectionist American businesspeople and their firms. Management
International Review, No. 2.
Williamson, N. C., Bello, D. C., Wingler, T., Ludwig, D., & Basu, I.
(1994). Vertical integration in indirect export channels: an empirical
test of some operating variables. International Business Review, Vol.
3, No. 5.
44
Cassill, N. L., Williamson, N. C., McEnally, M. & Thomas, J. (Fall
1994), "Department store cross-shoppers." Journal of Applied
Business Research. Vol. 10, No. 4, pp. 88-96.
Cassill, N. L., Williamson, N. C., McEnally, M. and Thomas, J. (1993)
"Intratype Competition Among Department Stores," International
Review of Retail, Distribution and Consumer Research.
Kincade, D. H. Cassill, N. L. and Williamson, N. C. (1993) "The Quick
Response Management System: Structure and Components for Apparel
Industry," Journal of the Textile Institute.
Williamson, N. C. and Bello, D. C. (1992). "Product, Promotion and
'Free Market' Pricing in the Indirect Export Channel." Journal of
Global Marketing, Vol. 6 (1/2), pp. 31-54.
Williamson, N. C. & Dubinsky, A. J. (1990). "Examining Salespeople's
Performance: The Impact of Job Environment Variables and Need for
Achievement." Advances in Business Marketing, Vol. 4, pp. 225-251.
McEnally, M. R., Williamson, N. C., & de Chernatony, L. (1990). "A
Cross-Cultural Analysis of Factors Affecting Re-Purchase Intentions
for Generic Grocery Products." Journal of International Consumer
Marketing, Vol. 3, No. 1, pp. 67-84.
Leung, C., Wentz, M. and Williamson, N. C. (1988, September) Hong
Kong by sector. Textile Asia, pp. 192-196.
Babakus, E., Berl, R. L. and Williamson, N. C. (1987). "Motivating
Salespeople: Expectancy or E. R. G. Theory, or Both?" Journal of
Midwest Marketing.
Berl, R. L. and Williamson, N. C., (1987). "A Review of Content
Theories of Motivation as They Apply to Sales and Sales
Management." American Business Review. January, pp. 53-64.
Bello, D. C. and Williamson, N. C., (1985, Fall). "The American
Trading Company: Designing a New International Marketing
Institution." Journal of Marketing, Vol. 49, pp. 60-69.
Bello, D. C. and Williamson, N. C., (1985, Summer). "Contractual
Arrangement and Marketing Practices in the Indirect Export
Channel." Journal of International Business Studies, pp. 65-82.
Williamson, N. C. and Bello, D. C., (1984, Autumn/Winter). "Export
Management Companies: The Implications for Developing the
55
American Export Trading Company." International Marketing
Review, pp. 24-39.
Williamson, N. C., (1984, April-June). "Japanese Productivity:
Advances in Production and Marketing." Business, Vol. 34, No. 2, pp.
16-21.
Berl, R. L., Williamson, N. C. and Powell, T. E., (1984, May).
"Industrial Salesforce Motivation: A Critique and Test of Maslow's
Hierarchy of Need." Journal of Personal Selling and Sales
Management, Vol. 4, No. 1, pp. 33-39.
Williamson, N. C., (1984, January-March). "How the Japanese
Manage and Develop Human Resources." Business, Vol. 34, No. 1, pp.
17-26.
Berl, R. L., Powell, T. E., and Williamson, N. C., (1984). "Industrial
Salesforce Satisfaction and Performance with Herzberg's Theory."
Industrial Marketing Management, Vol. 13, pp. 11-19.
Didow, N. M., Jr., Perreault, W. D., Jr. and Williamson, N. C., (1985,
December). "A Cross-Sectional Optimal Scaling Analysis of the Index
of Consumer Sentiment." Journal of Consumer Research, 10, pp. 339347.
Williamson, N. C., (1983, October-December). "Productivity: Another
Japanese Export." Business, Vol. 33, No. 4, pp. 3-10.
Williamson, N. C., (1983, May). "A Method for Determining the
Causes of Salesperson Turnover." Journal of Personal Selling and
Sales Management, pp. 26-35.
Past and Current
Professional
Activities:
Reviewer for the Journal of Marketing Research.
Reviewer for the Journal of Personal Selling and Sales Management.
Reviewer for International Marketing Review.
Reviewer for Journal of International Business Studies.
Reviewer for Business magazine.
66
Reviewer for Competitiveness Review
Reviewer for International Journal of Commerce and Management
Reviewer for Journal of Global Competitiveness