University of North Carolina at Greensboro
Bryan School of Business and Economics
Department of Business Administration
6:00 pm – 8:50 pm Monday
Spring 2014
ENT/BUS 338 Franchising
COURSE NUMBER & TITLE:
ENT/BUS 338 Franchising
CREDITS:
3:3
PREREQUISITES/COREQUISITES:
None
FOR WHOM PLANNED:
This course adds to the variety of electives offered and gives entrepreneurial minded students
with franchising aspirations a chance to learn how to evaluate and embark on a new venture.
This course combines structured class time, team projects, and independent flexible study
modules.
INSTRUCTOR INFORMATION:
Instructor: Kathy Elliott
Office: N/A
Office phone: 336-706-1134
E-mail: kfelliot@uncg.edu
Office hours: 1 hour before each class
COURSE COORDINATOR:
Dianne H.B. Welsh, Ph.D.
Hayes Distinguished Professor of Entrepreneurship
Office: 328 Bryan
Office Phone: 336-256-8507
E-mail: dhwelsh@uncg.edu
CATALOG DESCRIPTION:
This course introduces the student to opportunities in franchising, including becoming a
franchisee, franchisor, or working with a franchise company. Creates an environment for students
to evaluate feasibility of franchise opportunities.
STUDENT LEARNING OUTCOMES:
-Understand franchising principles, including how franchises differ from independent businesses.
- Understand roles of the franchisors and franchisees in successful franchise systems.
- Analyze Uniform Franchise Offering Circular (UFOC) and a franchise agreement.
- Evaluate and compare franchise opportunities.
TEACHING METHODS AND ASSIGNMENTS FOR ACHIEVING LEARNING OUTCOMES:
-Students will actively participate in the franchise evaluation and comparison exercise.
-Students will work in teams to evaluate case studies.
-Students will be graded on the thoroughness and degree of completion of their franchise evaluation and
comparison consistent with other project assignments in the class.
Course Schedule
Week of
Topics
Online class Blackboard - meeting time
1/13*
1/20
1/27
2/3
2/10
2/17*
2/24
3/3
3/10
3/17
Introduction to Franchising
ONLINE OVERVIEW OF CLASS
Class Introductions, Ch 1, 2
Video – Introduction to Franchising –
Building a Franchise – The SUBWAY
Model
No class
The Franchise Business Plan & Market
Process Ch 3, Ch 4, Ch 5
Video Interview – Former Franchisor
Running a Franchise Ch 8, Ch 9
Respond to discussion board for class and introduce
yourself to the class. Introductions due by January 16.
Orientation to the class format and clarification of
class expectations. Video on The Subway Franchise.
Read Ch 1 & 2
Review Powerpoints
Dr. Martin Luther King Jr. Holiday
Read Ch 3, 4 & 5
Review Powerpoints
EXAM 1
Franchise Panel Bryan 122
Sign in at 5:30. Panel begins at 6 and
runs until 730. Including Q&A.
7:30 pm – 8 pm Network with Speakers
Franchise Legal Documents
Ch 13
Protecting & Financing a Franchise
Ch 14, 15 & 16
Chapters 1, 2, 3, 4, 5, 8, 9 & videos
Attend prepared with questions for Franchise panelists
Spring Break
EXAM 2
3/24*
Marketing & Managing a Franchise
Ch 17 & 18
Begin Case Study
3/31
Franchise Support
Ch 19 & 20
4/7
Social Responsibility & Business Ethics
Ch 21
International Franchising Ch 22
4/14
4/21
4/28
5/5
Assignments
Monday evenings 6 – 8:50 PM
A Case Study
Read Ch 8 & 9
Review Powerpoints
Read Ch 13
Review Powerpoint
Read Ch 14, 15 & 16 and write an analysis of the ten
steps for entering a franchise due March 7, 6 pm
Review Powerpoints
Chapters, 13, 14, 15, 16
Review Powerpoints
Teams for Case study will be formed. Case Study
project clarification will be discussed.
Read Ch 17 & 18
Review Powerpoints
Case Study Franchise selection submitted by 3/31/13
Read Ch 19 & 20
Review Powerpoints
Read Ch 21
Review Powerpoint
Read Ch 22
Review Powerpoint
FRANCHISE RELATIONS IN THE GULF REGION:
THE CASE OF THE ELEGANT SHOPLIFTER
Case Studies due
EXAM 3
Chapters 17, 18, 19, 20, 21 & 22
MANDATORY ONLINE CLASS MEETING TIME
*
EVALUATION AND GRADING POLICY:
Activity Points
Exam 1
Exam 2
Exam 3
Case Study
Class Part
100
100
100
100
50
IMPORTANT NOTE: Exams will be online and must be completed on the stated
class date. They will be multiple choice and T/F and will be timed – students are
responsible for ensuring they have a strong internet connection before logging in for
exams)
(Team Project – Franchise case study)
(includes attendance at Franchise Panel(20 pts), 10 pts per mandatory
online session participation & 10 pts professor discretion)
For more information on participation see attendance policy
Total Points 450
GRADING SCALE:
A+
A
AB+
B
BC+
98% -100%
93% - 97%
90% - 92%
88% - 89%
83% - 87%
80% - 82%
78% - 79%
C
CD+
D
DF
73% - 77%
70% - 72%
68% - 69%
63% - 67%
60% - 62%
Below 60%
REQUIRED TEXT:
Judd, R., & Justis, R. (2008). Franchising: An Entrepreneur’s Guide, (4th ed.) Mason, OH:
Thomson. ISBN: 13: 978-0-7593-6705-0.
REQUIRED ENTREPRENEURIAL PROPENSITY SCALE:
Please take the Entrepreneurial Propensity survey. Here's the link:
https://uncg.qualtrics.com/SE/?SID=SV_cO3o3IOra7jvBNX
Please take the survey (10-15 min.) at the start of the semester before the class starts preferably but no later
than the first week of class, and during the last week of class. If requested, you may receive your
individual scores to see if your propensity to be an entrepreneur has gone up. If you are taking this for
more than one class, be sure to check all the classes you are in so you don’t have to take it more than once
at the beginning and end of the semester.
ACADEMIC INTEGRITY POLICY:
Students are expected to adhere to the Academic Integrity Policy on all assignments and tests. The syllabus
will provide a link to the complete description of the Academic Integrity Policy as found in the UNCG
Undergraduate Bulletin.
ATTENDANCE POLICY:
Students are expected to actively participate in the course through an orientation class session to the class
during the first class session, designated mandatory class sessions, and assigned activities. Additionally,
student participation is expected in discussion boards and regular assignments. In order to be successful in
this online course, one needs to log in and participate online, do homework, read and view materials
posted, and/or view the discussion board postings on a regular basis. For online class sessions your
attendance must be visible in class chat and participation encouraged during and between class sessions or
have previous arrangements with the instructor. For outside of class activities to count – you MUST sign
in to the activity to receive participation credit.
ADDITIONAL REQUIREMENTS:
Absence Policy
No make-up exams will be permitted without a written medical excuse.
Late Work Penalty
Assignments may not be submitted late. Exceptions will be granted only in rare circumstances and be
evaluated on a case-by-case basis. If an exception is granted, there will be a 25% point subtraction for each
day the assignment is handed in late.
Faculty and Student Guidelines
Please familiarize yourself with the Bryan School’s Faculty and Student Guidelines. These guidelines
establish principles and expectations for the administration, faculty, staff, and students of the Bryan School
of Business and Economics. The link for this document is:
http://www.uncg.edu/bae/faculty_student_guidelines.pdf
Religious Observances
1. The University allows for a limited number of excused absences each academic year for religious
observances required by the faith of the student.
2. Students must notify the instructor of absences two weeks in advance of the date of the religious
observance. Also, it is required that the nature of the religious observance is specified and the student's
participation be confirmed in writing by an official of the religious organization.
3. When appropriate notice is given above as specified under point two above, the student will be granted
at least two excused absences under this policy and will be allowed to make up work and tests missed due
to these particular absences. With regard to any test or other assignment that a student would miss due to
notice of a required religious observance, the student is required to complete the test or assignment in
advance of the originally scheduled date of the test or assignment. Beyond the minimum terms and limits
of this policy, the instructor maintains authority to establish and enforce the attendance policy for this
course.
4. The requirement for students to make such requests for excused absences applies only to days when the
University is holding class.