BRYAN Fall 2015 FOR ALUMNI AND FRIENDS OF THE UNCG BRYAN SCHOOL Vol. 2, Issue 2 New NC Sales Institute answers demand for trained talent in evolving field of sales ‘In the new world of sales, being able to ask the right questions is more valuable than producing the right answers. Unfortunately, our schools often have the opposite emphasis. They teach us how to answer, but not how to ask.’ — Daniel H. Pink, ‘To Sell Is Human: The Surprising Truth About Moving Others’ The new North Carolina Sales Institute (NCSI) — which the Bryan School expects will become the first choice of students and businesses for sales-focused education, consulting and research — began with the right questions. How can we teach most effectively the vital business function of sales to students? What is the best way to extend sales education at the executive level? How can we advance research in sales to improve not only business theory, but the bottom lines of companies? Dr. James S. Boles NCSI Director John Chapman Executive Education Director of Business Development NCSI Director Dr. James S. Boles and Executive Education Director of Business Development John Chapman asked themselves these questions as they looked at the evolving role of sales and investigated how they could best develop exceptional problem solvers for today’s business world. Both had read Daniel H. Pink’s book “To Sell Is Human: The Surprising Truth About Moving Others” and agreed with the author’s assessment that “sales in the last ten years has changed more than it did in over the previous hundred.” standing of the complex world of business,” says Chapman, who also serves as adjunct professor of sales and executive director of business development for executive education, and who has more than 30 years of experience in sales with major corporations. “Globalization, knowledge transfer and market efficiencies have changed the salesperson’s role from a solution presenter to a business consultant. No longer can a salesperson be a peddler or order taker. Next-generation sales professionals have to deliver value for their customers and be able to quantify the value received.” “The demand for trained sales talent is becoming increasingly apparent as firms seek well-qualified individuals who have a deep under- The new NCSI is uniquely positioned to educate that next generation of sales professionals. Get involved There are a number of ways you can both add to and gain value from the North Carolina Sales Institute, whether you want to tap new sales talent, share your own expertise or advance your current team’s sales education. By joining the NCSI Sales Partners Program or the NCSI Marketing and Sales Leadership Roundtable, you’ll have a variety of opportunities: • Networking with a large pool of talented, young sales professionals – students who could be your next intern or top performer. • Providing real-world cases for the NCSI to use in course discussions and role-playing exercises. • Serving as a guest speaker in sales classes. • Connecting to thought leaders in both sales continued on page 7 practice and research through customized research, a guest speaker series, and abstracting services that summarize sales research findings. • Training your team through NCSI Executive Education. • Exchanging ideas and discussing critical sales issues through executive forums. To learn more, contact NCSI Director Dr. James S. Boles (jsboles@uncg.edu; 336-334-4413). DEAN MBA students win for helping not-for-profit prove its ROI The Bryan Bulletin, like most alumni newsletters, strives to inform readers, while increasing their affinity for the school. In this issue, however, I have an additional aim: to share an unlikely piece of news with you. On Page 6, you will find a graphic showing some of our outstanding rankings. While we never cater to the rankings, we are proud when we receive them because they are a form of external validation of the quality you, and we, have come to know and expect from the Bryan School. For that reason, it is difficult for me to write that we are not featured in the 2016 Bloomberg Businessweek rankings, released this month. Rest assured, this is not a reflection of any drop in the quality of our program or our students, or what our students and alumni think of us; rather, it is due to an error in the submission of rankings materials. We failed to provide email addresses of students and alumni to Bloomberg Businessweek, a required part of the submission process. We recognize the seriousness of this error and we accept responsibility for it. By the time we realized our mistake, the submission deadline had passed. I appealed to the director of the ranking project, but it was too late. We certainly have learned from this experience and built a number of checks into our system to ensure that this does not happen again. Similarly, we are reviewing other rankings submissions to ensure we understand fully each step in the process. While it is clear that we will not retain our current No. 13 ranking for the part-time MBA program, it will be valid through the end of 2015. Soon, we will develop new billboards and ads to showcase additional strengths of our programs. Other rankings, some shown on Page 6 and others below, continue to speak to the quality and value of the Bryan School. These include: #2 Most Full-Time Female MBA Students (U.S. News & World Report, 2015-16) #14 Online MSITM program (College Factual, 2016-17) #1 in North Carolina, Top Colleges for Computer & Information Sciences — Online (College Factual, 2016-17) #23 Best Value Online Undergraduate Business Schools of 2015 (Value Colleges, 2015-16) If others mention our absence in the Bloomberg Businessweek rankings, I ask that you let them know that there was a submission error and that we expect to appear in the next ranking (2017, released in October 2016), while reminding them of our many other great rankings. It also is true that the Bryan School is far more than rankings. We have a compelling story to tell, one about community-engaged learning and excellent students, faculty and staff committed to developing exceptional problem solvers and leaders in North Carolina and beyond. We cannot share that story without the help of our loyal alumni and friends. Thank you for being a valuable part of the Bryan School community. McRae C. Banks II Margaret & Harrell Hill Distinguished Professor & Dean 2 Two Bryan School MBA students placed third in a national business project competition – but another big winner was the local not-for-profit agency they helped by proving its economic impact on the community it serves. For their work with Family Service of the Piedmont, Ashley Ferrell ’14 MBA and Will Kapakos ’14 MBA were honored in the graduate feasibility business plan category of the 2015 Small Business Institute Project of the Year competition, which was held last spring. The finish marks the fifth consecutive year a UNCG project has placed in the competition. Ferrell and Kapakos’ research found that Family Service of the Piedmont’s efforts to promote financial stability, provide mental health services, stop domestic violence and prevent child abuse have both a positive social impact and a high economic return on investment. For instance, the agency’s Domestic Violence Intervention Program – which has a 92 percent success rate – cost $82,000 but had an economic impact of $1.7 million. Every dollar spent saved the county $20.50 in inmate, court, probation and law enforcement costs. “The donors really identify with the economic value. When you’re adding economic value to the community, that’s something they want to invest in,” says Jody Susong, the agency’s marketing and development officer, explaining that the agency already has integrated the students’ findings into its donor presentations. The data helped solve a key problem for Family Service of the Piedmont, agency President Tom Campbell told the students when they first presented their research, “This helps us talk about our impact in Guilford County. The more we can talk locally, the better.” The students conducted their research and presented it to the organization during the MBA Capstone Program, which is designed to give students hands-on, real-world experience in problem solving. Since 2006, the capstone program has matched MBA students with not-for-profit and for-profit businesses throughout the Piedmont Triad, including multiple projects with multinational corporations such as Red Hat, TE Connectivity, VF Corp. and Volvo Group. The Bryan School is always searching for challenging strategic problems, as well as discipline-based problems (e.g., marketing, HR, information systems, merchandising, etc.) for use in undergraduate and graduate courses. If your organization would like to discuss project opportunities, please contact Joe Erba, MBA project director (jrerba@uncg.edu). GIVE WHERE YOU LIVE MISSION STATEMENT Alumni lauded for success & philanthropy Bryan School alumni make meaningful contributions where they work, live and lead. On May 19, the school honored a long-time, committed philanthropist whose motto is “give where you live” and a top investment adviser who credits mentors with much of his success during the Alumni Awards Dinner at the Starmount Forest Country Club in Greensboro. Betty Conley Brooks Betty Conley Brooks ’52 was recognized with the inaugural Outstanding Philanthropist Award, which is presented to alumni and friends who have made extraordinary philanthropic contributions to benefit UNCG and beyond. Andrew Mehalko ’87 was presented with the Distinguished Alumni Award — the Bryan School’s top alumni award — which recognizes exceptional achievement and significant contributions to the recipient’s profession and business community. In the Bryan School of Business & Economics, we create and disseminate knowledge about the theory and practice of business. In addition to our courses and research, we accomplish this through hands-on projects, global experiences, and outreach to the community. Our work produces principled leaders and exceptional problem solvers who have a global perspective, an innovative mindset, a broad understanding of sustainability, and a commitment to improve the organizations in which they work and the communities in which they live. Brooks has supported UNCG for more than 30 years, making gift commitments in excess of $1.7 million. Her connection to the Andrew Mehalko university began more than 60 years ago. She earned a bachelor’s degree in secretarial administration when the school was known as The Woman’s College and then took a job at NC State, where she met her future husband, Robert Charles Brooks, a faculty member. After they married, Brooks began a 30-year career in state government with the North Carolina Personnel Office, enrolling at NC State while working full-time and earning a master’s degree in public administration with a minor in economics. Innovation Ethics Globalization Sustainability Upon her retirement and move to Florida in 1981, Brooks became deeply involved in her new community. Just one example of her myriad efforts in Florida: She dove into a project organizing estate sales for elderly residents to help them downsize and move to assisted living facilities. The effort provided a valuable service and also raised more continued on page 4 Doubled. Every dollar. Are you up to the challenge? Last year’s Alumni Challenge was exceedingly successful: Giving increased 110 percent and the number of donors grew 131 percent. Your Bryan School education helped shape you into a principled leader and exceptional problem solver, an innovative thinker committed to improving your organization and community. Your gift can give tomorrow’s Bryan School students the same strong foundation for success. Please help us do even better this year. A generous group of 20 alumni and Bryan School friends have provided more than $85,000 to be used to match your gift, dollar for dollar — doubling the impact of every gift. Angela Arnold ‘77, ‘86, ‘88 MSA Marc Ashley ‘97 Dr. McRae C. Banks, Dean Dan Carpenter ‘87 MBA Sue Cole ‘72, ‘77 MBA Darius Davis ‘83 & Dessolene W. Davis Debbie Griffiths ‘80 Such a return on investment is rare. Watch your mail or give online now: GivetoUNCGBryan.com Robin Snipes Hager ‘84 Amelia Hopkins ‘79, ‘91 MA Sally Crumpler Jobe ‘64 David Jolley ‘77 MA & Celia Gomedala Jolley ‘71 Maggie Berger Leffke ‘96 Damien Patton ‘99 Dean Priddy ‘83, ‘86 MBA 3 Jerome “Jay” Raffaldini Philip M. Rees ‘85 & Heather Rees Ed Rozynski ‘75, ‘76 MA Steve Strader ‘74, ‘76 MBA & Virgie Strader Raymond Wiley Jr. ‘99 & Tanisha Wiley Richard Wilson Jr. ‘01 & Emily Wilson Give continued from page 3 Bryan School welcomes Chancellor Gilliam as he sets course based on shared values “The University of North Carolina at Greensboro is a remarkable institution and, I believe, we are uniquely positioned to grow and thrive in the ever-changing landscape of higher education.” With that, Chancellor Franklin D. Gilliam Jr. set out a vision for UNCG — one that includes creating a culture for advancement and success — during the 124th State of the Campus Address on Aug 12. “Let me start with what I believe to be the most important component of any successful organization: culture,” he told the UNCG faculty, staff and board members assembled in Aycock Auditorium. “For me, culture refers to a clearly articulated and broadly shared set of values that define the very nature of an organization. These values serve to guide our collective decision-making. They are touchstones that let us know if we are heading in the right, or wrong, direction. They create an environment in which self-discipline, self-correction and self-management can occur. Throughout my 33-year public university career I have relied on a set of fundamental values to build culture: 1) Shared fate – collaboration 2) Excellence - common standards 3) Accountability – ownership than $1 million for the Punta Gorda Isles Civic Association. Brooks has never forgotten her alma mater and has been an extraordinary philanthropist to UNCG. In celebration of her 50th class reunion, she and her late husband established a fellowship fund to support graduate students in economics. Since then, she implemented four additional gift plans that will supplement the fellowship fund, create an endowment for student leadership activities and establish an endowed professorship in economics. “Life has been good to me, and I, in return, want to help make life better for other people who are struggling to even survive. I especially want to help people living in my area or who have a connection with places I have lived before. I could summarize this in a simple statement: ‘Give where you live (or have lived).’ My husband and I established our first fellowship at UNCG in 2002 when we had returned for my 50th class reunion. I thought this might be difficult for my husband since he was professor emeritus from NC State, but he was immediately impressed by the economics faculty and program at UNCG. I am glad that one day there will be a distinguished professorship in economics at UNCG in our names,” Brooks said in a statement read by Mary Ellen Boelhower, director of development. Brooks was recovering from injuries sustained during a fall and was unable to attend the event. The winner of the Distinguished Alumni Award, Mehalko is founder and chief investment officer of AM Global Family Investment Office in West Palm Beach, Florida. He was recognized as the Best Newcomer in the private wealth industry by Private Asset Management magazine in 2014. Prior to founding AM Global in 2012, Mehalko served as CIO of GenSpring Family Offices. Under his leadership, GenSpring grew from $450 million in assets under advisement to more than $20 billion, and was the No. 1 ranked registered investment adviser by Forbes, Investment News and Financial Planning magazines. One of the all-time leading scorers in UNCG soccer history, Mehalko has been inducted into the UNCG Athletics Hall of Fame. He serves on the UNCG Investment Committee and is a generous philanthropist benefiting student athletes, the soccer program and business students. In accepting the award, Mehalko talked about the importance of mentors throughout his life and thanked a number of members of the UNCG community, starting with Joseph Bryan “and his family for all they have done for the business school, the university and the city of Greensboro” and including the late Dr. Don Jud. “I first met him in 1984 and worked as an intern for him,” Mehalko said of the Bryan School professor. “His gentle yet demanding method to educate and his mentoring in the world of economics and finance transformed lukewarm interest in the subject to a passion. Without him, I am not sure if I would have found my way to the profession I have enjoyed for three decades.” 4) Innovation - entrepreneurial spirit 5) Transparency – clarity 6) Inclusion - ‘it takes a village’ 7) Fun!” The Bryan School welcomes Chancellor Gilliam as he takes UNCG’s helm. To learn more about our new leader, visit http://chancellor.uncg.edu. 4 UNCG students traveled to Belgium to meet with their counterparts from the Louvain School of Management at the Universite Catholique de Louvain. EXPERIENCE BUSINESS ABROAD Course challenges students to solve problems in a global arena In today’s business world, countries thousands of miles apart are figurative next-door neighbors. As international markets continue to integrate, young entrepreneurs need a broad, multicultural approach to problem solving. They find it in the Bryan School’s Experience Business Abroad course for undergraduates. Two weeks after returning home, the UNCG students hosted Louvain School students as they visited Greensboro and the Bryan School, learning from business leaders and entrepreneurs here. The Louvain School students’ trip coincided with UNCG’s Entrepreneur Day and the Inventors Liftoff, a celebration hosted by The Forge and The Greensboro Partnership. Last spring, the course teamed UNCG students with those from the Louvain School of Management at the Universite Catholique de Louvain in Belgium to work on semester-long entrepreneurial projects. The process started on both sides of the Atlantic Ocean, with students staying put in their home countries to brainstorm global startup concepts. With all ideas on the table, students formed teams to pursue the best approaches and then traveled to each other’s countries to develop their projects in person and immerse themselves in another culture. “I consider this journey a truly invaluable experience both academically and socially — one that I am appreciating more and more every day,” says Lasse Palomaki ’16, who took the course and traveled to Belgium. Joseph Erba, a lecturer in management, leads the Experience Business Abroad program, with aid from Bryan Toney, UNCG associate vice chancellor for economic engagement. Toney originally designed the course at Appalachian State University and initiated it in Belgium with the help of Dr. Frank Janssen. UNCG students headed to Belgium first, spending their spring break attending lectures, touring historic sites, visiting entrepreneurs and learning from Louvain School alumni who have launched successful startups. In addition, they participated in a workshop at the Greensboro-based Center for Creative Leadership’s European headquarters in Brussels. “I don’t believe there’s a better way to facilitate learning and skill development than to use experiential programs like this in our curriculum,” Erba says. “Our students gain great international experience in this short-term, ‘deep dive’ enculturation process, while building their teaming skills.” 5 R I S E IT IS NOT ABOUT THE NUMBER. IT IS ABOUT THE EXCELLENCE BEHIND THE NUMBER. Part-Time MBA Program in the U.S. (Bloomberg Businessweek, 2013-15) Public University Part-time MBA Program in the U.S. (Bloomberg Businessweek, 2013-15) MS in IT Program (online) in the U.S. (U.S. News & World Report, 2015-16) Public University Fashion Design Program in the U.S. & #4 Fashion Design Program in the South (Fashion-School.org, 2015-16) Economics - Program Evaluation Program in the U.S. (RePEc, 2014-15) Economics - Innovation Program in the U.S. (RePEc, 2014-15) Qorvo CEO encourages honor society inductees to take action Are you going to be a decider or a doer? Bob Bruggeworth, the 2015 Beta Gamma Sigma (BGS) Bryan School Chapter honoree, posed that question to the most recent group of BGS inductees during a ceremony in April. Membership in BGS is the highest recognition a business student anywhere in the world can receive in an undergraduate or master’s program at a school accredited by AACSB. Throughout the rest of their formal education process and long after, Bruggeworth told the students, “a core value that will make a difference in your career and personal development is the pursuit of wisdom.” But education without application will not get you very far, Bruggeworth said during the ceremony, “Continue the pursuit of wisdom, but don’t forget to apply what you’ve learned.” At the Bryan School, the application of knowledge is emphasized and contributes to the school’s ability to develop exceptional problem solvers. “It’s much easier to decide than to do,” he continued. “One of my favorite books on change management is called ‘Five Frogs on a Log.’ It is considered a field guide for CEOs on how to accelerate change. The premise is that there are five frogs on a log. Four frogs decide to jump off. So how many are left? Think about that. The answer is five. Do you know why? Because there is a big difference between deciding and doing.” The takeaway? “In the business world, you won’t be graded on what gets decided but on what actually gets done,” Bruggeworth said. “So continue to invest in the pursuit of wisdom and in applying what you’ve learned.” Bruggeworth is president and chief executive officer of Qorvo, a leading provider of RF solutions. The Greensboro-based company, which has more than 6,000 employees, was formed through the merger of RFMD and TriQuint earlier this year. Bruggeworth is a graduate of Wilkes University in Wilkes-Barre, Pennsylvania. He started his career at Amp Inc., ultimately running all of the company’s global computer and consumer electronics operations from Hong Kong. He relocated to Greensboro in 1999 to join RFMD as vice president of its wireless products business. He was promoted to president in 2002 and added the CEO role in 2003. “Just because I’ve been in the industry for over 30 years and have been CEO for about 12 years doesn’t mean I’ve stopped learning,” Bruggeworth told the students. “Formal education is very important but learning continues long after your academic career comes to an end. Please continue to invest in yourself, particularly when you get into the business world. Most company assets depreciate over time. Employees are the only asset that actually appreciates over time. How much you learn and apply will determine how much you appreciate in value.” 6 NCSI continued from cover added next year. Recognizing that so many graduates’ career paths will take them into sales positions regardless of major, NCSI undergraduate courses will be open to students in all UNCG disciplines. “It is not uncommon for such programs to have job-placement rates as high as 100 percent,” Boles says. “There is no comparable center or institute in the UNC system. The combination of undergraduate and graduate education — in conjunction with the executive education training opportunities through the Bryan School Office of Executive Education — and the research and many benefits available through membership in the NCSI Marketing and Sales Leadership Roundtable will be unequaled by anything currently in existence in the state,” Boles says. As the NCSI grows, Boles hopes its reach will extend beyond the state — regionally and even nationally. Boles, who also is head of the Bryan School’s Department of Marketing, Entrepreneurship, Hospitality and Tourism, was the 2014 recipient of the American Marketing Association’s Sales Special Interest Group’s Lifetime Achievement Award for outstanding contributions to sales education and research. Before joining The University of North Carolina at Greensboro, he was a professor of marketing at Georgia State University, where he helped establish the GSU sales program. He is a former editor of The Journal of Personal Selling and Sales Management and has worked in investments and real estate sales. •G raduate curriculum: The Bryan School will offer several salesrelated electives in the MBA Program, including Sales Leadership and Negotiations. This will provide an opportunity for graduate students to enhance their skills in those two critical areas and improve their performance regardless of their major area of study. •E xecutive education: To meet a critical need for organizations, the NCSI will offer noncredit executive education programs for both current and aspiring sales professionals and managers. Participating organizations will benefit by enhancing not only their sales functions but also their sales leadership teams. • Research: Initially, the NCSI will focus on applied research studies for NCSI partners but, over time, will extend research efforts to a wider audience. In addition to answering a sponsoring organization’s primary questions, study data will be used to target training efforts for the organization, as well as to create state-of-the-art instructional materials for UNCG students and advance academic research. The need for such an institute at UNCG is clear. Boles and Chapman point to research released in 2014 by Florida State University’s Sales Institute, which shows that more than more than 50 percent of U.S. business graduates work in sales as their first career — regardless of their specific concentration major, but less than three percent of U.S. colleges and universities host recognized sales programs. Students who do graduate from schools with sales programs can save companies approximately $200,000 per hire within the first 18 months of employment, becoming productive salespeople 50 percent faster than their colleagues and reducing turnover by as much as 30 percent. •M embership-based groups: Relationships with external organizations will be critical to the NCSI’s success and the institute will host to two membership-based groups: the NCSI Sales Partners Program and the NCSI Marketing and Sales Leadership Roundtable. Organizations participating in the partners program will have the opportunity to network with students and engage with the NCSI for education, training and research. The roundtable will provide organizations with those same opportunities, as well as exclusive networking events and a high-level speaker series. Key initiatives of the NCSI: •U ndergraduate curriculum: The Bryan School offers Professional Selling and Sales Management courses, as well as a sales internship. Key Account Management and Sales Leadership courses will be EXCEPTIONAL NEW FACULTY & exciting new roles It takes exceptional faculty and administrative professionals to create exceptional problem solvers and to maintain the Bryan School’s tradition of high-quality instruction, research and student engagement. Help us welcome new teachers joining our ranks and congratulate other Bryan School professors and staff who have advanced into new positions. Dr. Nancy Hodges has been High-quality instructor-researchers New positions named to the Burlington Indus- for dedicated administrators Marie Claire Hull Assistant Professor of Economics PhD in Economics, Duke University ’15 Research interests: Economics of education, labor economics, public economics Research affiliate: Institute for the Study of Labor (IZA) Publication: Journal of Human Capital Yonghong (Tracy) Liu Assistant Professor of Management PhD in Organizational Behavior, University of Miami ’15 Research interests: Leadership, interpersonal relationships in teams, cross-cultural management, research methods Publications: The Leadership Quarterly, Academy of Management Best Paper Proceedings Moses Acquaah (at UNCG since 2000) Head, Department of Management Professor of Management PhD in Strategic Management, University of Wisconsin-Milwaukee ’00 Research interests: Social capital/ networking, competitive strategy, family business in emerging economies Top publications: Strategic Management Journal, Human Relations, Strategic Organization, Journal of International Management, Journal of Business Research 7 William O. Brown (at UNCG since 2006) Associate Dean for Internal Affairs Professor of Finance PhD in Economics, Clemson University ’93 Research interests: Corporate and nonprofit governance, asset pricing, financial market history Top publications: Journal of Finance, Journal of Financial Economics, American Economic Review, Quarterly Journal of Economics, Journal of Corporate Finance Amy W. Strickland (at UNCG since 2005) Director of Assessment and Planning MBA, UNCG ’10 Research interests: Institutional effectiveness, accreditation, strategic planning Elizabeth Todd (at UNCG since 2007) Executive Assistant to the Dean BA in Psychology, UNCG ’03 Interests: Facilitating faculty searches, managing personnel processes, planning and executing events NON-PROFIT ORG. U.S. POSTAGE PAID ATLANTA, GA PERMIT NO. 5982 P.O. Box 26170 Greensboro, NC 27402-6170 Ways• •Connect TOP 5 WAYS TO PARTNER By working together, we all can achieve more. At the Bryan School, we are committed to the success of our students, graduates, faculty, staff — and you. We encourage you to stay involved. 1. HIRE TOP TALENT Internships give our students great experience and provide you with driven workers for special short-term projects. By hiring our graduates, you’ll gain exceptional problem solvers who will make an immediate impact. 2. S TRENGTHEN YOUR TEAM Elevate your staff’s skills and stay up to date on best practices through open enrollment and customized Executive Education. 3. G ROW YOUR BOTTOM LINE A student consulting team can help you explore a specific business opportunity, or efficiency actions, to advance your enterprise. 4. S TAY CONNECTED Follow us on social media — LinkedIn, Facebook, Twitter, Google+ — for the latest ways to engage. 5. G IVE BACK Support the Bryan School to foster our mission and programs. Giving is easy — and a great reward for you. Visit GivetoUNCGBryan.com. The first step is easy. Contact the Bryan School Dean’s Office. Bryan.uncg.edu • UNCGBryan@uncg.edu • (336) 334-5338 follow us on social media bryan.uncg.edu