Managing Volunteers
A Report from:
United Parcel Service
1998
 United Parcel Service.
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1
Introduction
America is a nation of volunteers. And not-for-profit organizations have an unending
need for the time and talents of volunteers. Organizations that are able to recruit and
make effective use of volunteer resources are positioned to make the greatest
contributions to those who need help. These organizations improve the quality of life of
volunteers as well as others.
United Parcel Service (UPS) has sponsored research among volunteer organizations that
shows that managing volunteers effectively is a problem for many not-for-profit
organizations. UPS recognizes that these organizations could accomplish even more if
they could better recruit, manage and recognize the work of volunteers. These
organizations often lack the resources to put systems in place that will allow them to get
the most out of volunteers and retain them as committed workers. UPS is addressing this
problem with major grants to deserving organizations.
To better understand consumer attitudes toward volunteering, UPS sponsored this
research on managing volunteers and obstacles to volunteering.
The findings reflect that the American public sees the inefficient
management of volunteer time as a basic obstacle to increased
volunteerism. Time is the most limiting factor in volunteering and
volunteers expect the time they donate to be well managed. The findings
substantiate a crisis in volunteer management. Too many potential and
active volunteers are turned off by what they regard as inefficient use of
their time.
This report summarizes the public’s answers to a series of questions about volunteering.
The survey questions were asked as part of the OmniTel survey conducted by
Bruskin/Goldring Research on February 13-15, 1998. A total of 1,030 consumers were
interviewed as part of a national telephone survey of a random-digit-dial national sample
of households with telephones. The questions were developed and this report was
prepared by Fleishman-Hillard Research.
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2
An additional 1,400 interviews were completed in seven selected major metropolitan
areas to expand the scope of the study. Two-hundred supplemental interviews were
completed in each of the following markets. A summary of results for each market is
provided in the Appendix.
1.
2.
3.
4.
5.
6.
7.
Atlanta MSA
Chicago-Gary-Kenosha CMSA
Dallas-Fort Worth CMSA
New York-Northern New Jersey-Connecticut CMSA
Philadelphia-Wilmington-Atlantic City CMSA
San Francisco-Oakland-San Jose CMSA
Washington, D.C.-Baltimore CMSA
The tables in this report may not always add to 100% due to unreported “don’t know”
responses, rounding, and multiple responses. Complete question wording and topline
percentages are provided in the Appendix of this report.
The sampling error associated with a survey of 1,000 respondents is plus or minus three
percentage points for answers at or near fifty percent (95% confidence level). The
sampling error associated with a survey of 200 respondents is plus or minus seven
percentage points for answers at or near fifty percent (95% confidence level).
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3
Summary of Key Findings
A Nation of Volunteers
Page
5
Most American adults serve as volunteers.
Importance of Volunteering
7
Volunteering is considered more important today than five
years ago.
Changes in Involvement
8
Only one out of five American adults reports a recent increase
in the amount of time spent as a volunteer.
Willingness to Volunteer
10
Two-fifths of the population would like to do more volunteer
work.
Motivating People to Volunteer
12
People are more likely to volunteer when they feel an
organization is well-managed and will make good use of their
time.
Losing Volunteers
14
Two out of five volunteers have stopped volunteering for an
organization at some time because of one or more poor
volunteer management practices.
Awareness of Employer Sponsorships
One-fourth of employed persons are aware of a community
service project their employer has organized over the past year
that used employee volunteers.
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16
4
Page
17
Appendix:
Questionnaire with Percentages
18
Selected Metropolitan Market Results
21
New York
22
Philadelphia
24
Washington
26
Chicago
28
Atlanta
30
Dallas
32
San Francisco
34
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5
Detailed Findings
A Nation of Volunteers
Most American adults serve as volunteers.
During your adult life, have you ever served as a volunteer for a
community, church, civic or any other type of organization?
At this time of your life, would you say you usually serve as a
volunteer in community, church or civic activities about 1-5
hours per month, 6-15 hours, 16-25 hours, more than 25 hours
per month, or not at all?
1-5 hours/mo.
32%
Not currently
20%
6-15 hours/mo
14%
Never served
23%
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16+ hours/mo
10%
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6
Three-fourths of American adults report that they have served as a volunteer during their
adult life (76%). People of all ages have experience as volunteers and they volunteer in
all regions of the country. Even our youngest citizens are likely to have volunteered as an
adult (64% of 18-24 year olds).
Selected Sub-Groups
18-24 years old
25-34 years old
35-49 years old
50-64 years old
65+ years old
Household income of $40,000 or more
Western United States
Southern United States
Served as a volunteer
during adult life
64%
72%
81%
84%
76%
88%
83%
73%
Volunteers most often report spending from 1 to 5 hours a month serving as a volunteer
(32% of the adult population, 58% of the people currently working as volunteers). This
leaves a significant 24% of the population who are currently putting in over 5 hours of
service work each month. This includes 4% of the population who report working at
volunteer work for more than 25 hours per month.
• On the one hand, this represents a huge investment of time and service by
American adults that goes beyond the demands of work and home.
• On the other hand, these figures help define the potential for increased
volunteerism. A fourth of the population has not yet been attracted to try out
for the team. One-fifth report they are currently sitting on the bench. Onethird are getting only limited playing time. Much of the action comes from the
remaining one-fourth of the population who volunteer over 5 hours a month.
For volunteerism to have its greatest impact, more people will need to be recruited,
become involved and, once involved, dedicate more time to working as volunteers.
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7
Importance of Volunteering
Volunteering is considered more important today than five years ago.
Do you think being a volunteer in America is more, less or
equally important today as it was five years ago?
More 53%
Don't Know
4%
Equally 34%
Less 10%
This response shows how Americans respect the value of volunteerism. More is needed,
not less. Over half (53%) feel being a volunteer is more important today than five years
ago. Only 10% say less important.
The research does not probe into why being a volunteer is more important today, but
recent emphasis on volunteerism in our society tells part of the story.
The people who would like to be doing more volunteer work are among the most likely to
feel the importance of volunteering is greater now than five years ago. Those who have
never volunteered are among the least likely to feel this way; even so, half of those who
have never worked as a volunteer feel its importance has increased.
Among those people who…
Would like to be doing more volunteer work
Volunteer more now than 5 years ago
Volunteer 6+ hours per month
Never have volunteered
Live in the Western United States
Live in the San Francisco area
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Being a volunteer is
more important than
five years ago.
63%
60%
58%
49%
61%
59%
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8
Changes in Involvement
Only one out of five American adults reports a recent increase in the
amount of time spent as a volunteer.
Compared to five years ago, would you say you now spend
more, less, or about the same amount of time serving as a
volunteer?
Same 23%
More 20%
Less 33%
Never served
23%
Don't Know
1%
Note that only a fifth have increased the amount of time they spend volunteering despite
the majority agreement that volunteering is more important now than it was five years
ago. In fact, more people report decreases in their involvement than increases.
Public opinion of the general needs of the country are not easily translated into public
participation in personally addressing those needs. Saying that volunteering is more
important today is easy to do. To go ahead and actually volunteer more time presents a
greater challenge.
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The people who are volunteering more now than five years ago tend to be younger and
people who report above average time volunteering.
The “more” responses were a few points above the national average in Dallas (26%) and
Chicago (25%).
Among those people who…
Say that being a volunteer in America is more
important today than 5 years ago.
Volunteer 6+ hours per month
18-24 years old
25-34 years old
35-49 years old
50-64 years old
65+ years old
Live in the Dallas area
Live in the Chicago area
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Are volunteering more
now than five years ago
22%
45%
26%
24%
23%
17%
11%
26%
25%
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10
Willingness to Volunteer
Two-fifths of the population would like to do more volunteer work.
Would you like to be doing more, less or about the same
amount of volunteer work as you do currently?
Don't Know
5%
More 38%
Less 8%
Same 49%
While about half are content with their current level of volunteer involvement, 38%
would welcome more. Level of current involvement helps determine where the potential
is for greater involvement.
• Most of the people who have increased their level of volunteer service over the
past five years continue to be willing to do more (60%).
• Those who have never volunteered are the least likely to be interested in
“more” involvement. Still, 31% of this segment of the population is willing to
get involved.
• Most of the more active volunteers are willing to continue at the present level
of involvement (59% say “about the same”). Even here, 34% would like to do
more.
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• The greatest potential lies among the bench-sitters and those who are
volunteering on a limited basis; 46% of the bench-sitters are willing to do more
as are 39% of those who now spend one to five hours a month on volunteer
service.
• Young people, who naturally have less experience volunteering, are
particularly willing to do more.
The challenge to organizations that use volunteers is to understand and deal with the
obstacles that deter or discourage people from involvement as volunteers.
Among those people who…
Volunteer more now than 5 years ago
Age 18-24 years
25-34 years old
35-49 years old
50-64 years old
65+ years old
Volunteer 6+ hours per month
Volunteer 1-5 hours per month
Not currently volunteering
Never have volunteered
Live in the Dallas area
Live in the Chicago area
 United Parcel Service.
Like to be doing more
volunteer work
60%
52%
46%
42%
34%
12%
34%
39%
46%
31%
44%
34%
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12
Motivating People to Volunteer
People are more likely to volunteer when they feel an organization is
well-managed and will make good use of their time.
Assuming you had the time to volunteer, would you be very likely,
somewhat likely or not likely to volunteer more if (the volunteer
organization):
Made good use
of time
58%
Reputation of
well-managed
52%
Made better
use of talents
50%
Tasks more
clearly defined
41%
Experience
helped career
39%
You would be
thanked
31%
0%
10%
20%
30%
40%
50%
60%
Respect for time leads the list. Time is the limiting factor for many potential volunteers.
Assuming time was available, 58% of the public says they would be very likely to
volunteer more if “the volunteer organization made good use of volunteer time.” This
promise is particularly attractive to:
• people who would like to volunteer more (78%),
• people who already volunteer 6+ hours per month (72%),
• people in households earning $40,000 and over (64%), and
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13
• people living in the Dallas area (70%) and Washington area (67%).
• Even 41% of those who have never volunteered find this attractive and respond
“very likely.”
An organization that “has a reputation for being well-managed” also has a distinct
advantage. Half (52%) say they would be very likely to volunteer more for such an
organization.” This promise is particularly attractive to:
• people who would like to volunteer more (73%),
• people who already volunteer 6+ hours per month (61%),
• people living in the Atlanta area (61%), Philadelphia area (61%) and
Washington area (61%).
Making “better use of talents, skills, or expertise” appears to be a bit less important to
attracting volunteers than making good use of time. Half (50%) say that, given available
time, they would volunteer more to this type of organization. People do not always
volunteer for activities that use their job skills. Habitat for Humanity uses many unskilled
“carpenters.” The people who volunteer at concession stands are not necessarily using
high-level expertise or talents. The expectation for efficiency is not as high for talents as
it is for time.
While each is needed in a well-operated volunteer organization, fewer Americans are
attracted by the propositions that:
• “Your volunteer tasks would be more clearly defined” (41% very likely to
volunteer more),
• “The experience would help your job or career” (39% very likely), or
• “You would be thanked and recognized for your efforts” (31% very likely).
This reminds us that while recognition is very important to retain volunteers, expectations
of “thank yous” are not what motivate people to serve as volunteers.
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14
Losing Volunteers
Two out of five volunteers have stopped volunteering for an
organization at some time because of one or more poor volunteer
management practices.
“Have you ever stopped volunteering for an organization because…”
Demands on
time
65%
No longer
involved
32%
Poor Volunteer
Management Practices:
Not well
managed
26%
Not good use
of time
23%
Not good use
of talents
18%
Tasks not
clearly defined
16%
9%
Not thanked
0%
10%
20%
30%
40%
50%
60%
70%
Based on 812 respondents who have volunteered at some time in their adult life.
Clearly, the most common reasons people have stopped volunteering for an organization
include “there were other more important demands on your time” (65%) and “you lost
interest because you or your family were no longer involved” (32%). Time conflicts are a
particularly common reason for having stopped among:
• those who would like to volunteer more (72%), and
• those who are now volunteering less time than five years ago (78%).
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15
These issues are somewhat beyond the control of volunteer organizations. What is of
interest is how many volunteers are lost as a result of poor volunteer management
practices. People who had volunteered at sometime in their life were asked about five
possible shortcomings in terms of how they deal with volunteers. Two out of five
volunteers (40%) have stopped volunteering for one or more of these reasons.
The most common reason someone has stopped working for an organization is that “the
organization was not well managed.” This was mentioned by a fourth of all volunteers
(26%) and by 65% of those who stopped for one or more poor volunteer management
reasons. This charge covers a wide range of possible problems, but points to the need for
organizations that use volunteers to be truly organized.
“The organization did not make good use of time” is the most popular specific reason
given for stopping work as a volunteer, mentioned by 23% of volunteers and 57% of
those who stopped volunteering for one or more poor volunteer management reasons.
The other three reasons were selected less frequently, yet still represent significant
elements of the volunteer stop-loss story.
• 18% of volunteers were disappointed and stopped volunteering because “the
organization did not make good use of talents, skills or expertise;” 45% of
those who stopped for poor volunteer management reasons mentioned this.
• 16% stopped because “volunteer tasks were not clearly defined;” 40% of those
who stopped for poor volunteer management reasons mentioned this.
• Only 9% stopped because they “were not thanked and recognized for their
efforts;” 23% of those who stopped for poor volunteer management reasons
mentioned this.
Bottom line: Poor volunteer management practices result in more lost volunteers than
people losing interest because of changing personal or family needs. The best way for
volunteer organizations to receive more hours of volunteer service is to be careful
managers of the time already being volunteered by people of all ages and from all strata
of our volunteer society.
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16
Awareness of Employer Sponsorships
One-fourth of employed persons are aware of a community service
project their employer has organized over the past year that used
employee volunteers.
Are you aware of any community service projects that your
employer has organized over the past year that used employee
volunteers?
Yes 26%
No 71%
Don't Know
3%
Based on 867 respondents who were employed in the past year.
Awareness of employer sponsorship of community service projects is 26% among
employed people.
• Even among employed people with higher incomes ($50,000 and up) less than
two-fifths (39%) claim awareness of a community service project organized by
their employer over the past year.
• This drops to 15% among employees earning under $20,000 annually.
These responses do not directly measure the level of employer involvement in organizing
community service projects. They do indicate that many employees do not perceive their
employers as setting an example for direct involvement in community service. This
serves as a reminder that employers involved in volunteer efforts need to conscientiously
and consistently communicate these opportunities to employees. Otherwise, they may go
unnoticed.
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17
Appendix
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18
UPS VOLUNTEERISM Questionnaire
FHR#202113
2/10/98
(n=1,030)
Reduced base percentages shown as appropriate
1.
Do you think being a volunteer in America is more, less or equally important today
as it was five years ago?
53%
10
34
4
2.
Would you like to be doing more, less or about the same amount of volunteer work
as you do currently?
38%
8
49
5
3.
MORE
LESS
EQUALLY
DON’T KNOW
MORE
LESS
ABOUT THE SAME AMOUNT
DON’T KNOW
Assuming you had the time to volunteer, would you be very likely, somewhat
likely or not likely to volunteer more if: (ROTATE ORDER ASKED)
The volunteer organization made
good use of your volunteer time?
The organization has a reputation
for being well-managed?
Volunteer organizations could make
better use of your talents, skills or
expertise?
Your volunteer tasks would be more
clearly defined?
The experience would help your job
or career?
You would be thanked and
recognized for your efforts?
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Very
likely
58%
Somewhat
likely
28
Not likely
11
Don’t
Know
3
52%
32
13
3
50%
31
15
4
41%
36
19
5
39%
24
31
6
31%
31
33
5
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19
4.
Are you aware of any community service projects that your employer has
organized over the past year that used employee volunteers?
Total
(1,030)
22%
60
16
2
5.
YES – CONTINUE WITH NEXT QUESTION
NO – GO TO NEXT SECTION
DON’T RECALL, REFUSED – GO TO NEXT SECTION
At this time of your life, would you say you usually serve as a volunteer in
community, church or civic activities about:
Total
(1,030)
32%
14
6
4
20
1
23
7.
YES, EMPLOYER ORGANIZED
NO
NOT BEEN EMPLOYED OVER THE PAST YEAR
DON’T KNOW, REFUSED
During your adult life, have you ever served as a volunteer for a community,
church, civic or any other type of organization?
76%
23
*
6.
Been
Employed
(867)
26%
71
-3
Have
Volunteered
(812)
42%
18
7
6
26
1
--
1-5 hours per month,
6-15 hours,
16-25 hours,
More than 25 hours per month, or
Not at all?
DON’T KNOW
NEVER SERVED AS A VOLUNTEER
Compared to five years ago, would you say you now spend more, less, or about
the same amount of time serving as a volunteer?
Have
Total Volunteered
(1,030)
(812)
20%
26%
MORE
33
44
LESS
23
30
ABOUT THE SAME
1
1
DON’T KNOW, REFUSED
23
-NEVER SERVED AS A VOLUNTEER
*Less than one-half of one percent.
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20
8.
Have you ever stopped volunteering for an organization because: (ROTATE
ORDER ASKED.)
Yes,
Stopped
There were other more important demands
on your time?
Total (1,030)
Have Volunteered (812)
You lost interest because you or your family
were no longer involved?
Total (1,030)
Have Volunteered (812)
The volunteer organization was not wellmanaged?
Total (1,030)
Have Volunteered (812)
The organization did not make good use of
your time?
Total (1,030)
Have Volunteered (812)
The organization did not make good use of
your talents, skills or expertise?
Total (1,030)
Have Volunteered (812)
Your volunteer tasks were not clearly
defined?
Total (1,030)
Have Volunteered (812)
You were not thanked and recognized for
your efforts?
Total (1,030)
Have Volunteered (812)
 United Parcel Service.
No
Don’t
Know
Never
Volunteered
50%
65%
26
34
1
1
23
--
25%
32%
51
67
1
1
23
--
20%
26%
56
74
1
1
23
--
17%
23%
59
77
1
1
23
--
14%
18%
62
81
1
1
23
--
12%
16%
64
83
1
1
23
--
7%
9%
68
90
1
2
23
--
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21
Selected Metropolitan Markets Results
The tables on the following pages provide summary results for seven market areas where
supplemental interviews were completed. These can be used to add an additional
perspective to the findings. In most cases, the special market results track with regional
and national results. The question items where the results are statistically significantly
different (95% confidence level) from the national results are highlighted.
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22
New York Area Results
Market area sample based on: New York-Northern New Jersey-Connecticut CMSA
(Respondents)
Have served as a volunteer as an adult
At this time of life:
Have never volunteered
Don’t volunteer
Serve 1-5 hours per month
Serve 6 or more hours per month
New York
(200)
73%
Northeast
(182)
78%
National
(1,030)
76%
27%
18
28
27
20%
23
31
24
23%
20
32
24
Think being a volunteer in America is
more important than five years ago
47%
57%
53%
Compared to five years ago, spend
more time serving as a volunteer
23%
22%
20%
Would like to be doing more volunteer
work
42%
39%
38%
58%
53%
58%
58%
49%
52%
54%
49%
50%
43%
38%
41%
49%
36%
39%
37%
29%
31%
Assuming you had the time to
volunteer, would you be very likely to
volunteer more if:
The volunteer organization made good
use of your volunteer time.
The organization has a reputation for
being well managed.
Volunteer organizations could make
better use of your talents, skills or
expertise.
Your volunteer tasks would be more
clearly defined.
The experience would help your job
or career.
You would be thanked and recognized
for your efforts.
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(Respondents)
Reduced base of people who have
volunteered as adults.
Have stopped volunteering for an
organization because:
There were other more important
demands on your time.
You lost interest because you or your
family were no longer involved.
The volunteer organization was not
well managed.
The organization did not make good
use of your time.
The organization did not make good
use of your talents, skills or expertise.
Your volunteer tasks were not clearly
defined.
You were not thanked and recognized
for your efforts.
Aware of any community service
projects that your employer has
organized over the past year that used
employee volunteers
(Reduced base of people employed over
the past year)
New York
(146)
Northeast
(147)
National
(812)
69%
67%
65%
29%
31%
32%
30%
23%
26%
28%
22%
23%
24%
18%
18%
20%
14%
16%
14%
9%
9%
26%
23%
27%
(177)
(155)
(867)
Shaded percentages are significantly different from the national results (95% confidence
level).
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24
Philadelphia Area Results
Market area sample based on: Philadelphia-Wilmington-Atlantic City CMSA
Philadelphia
(Respondents)
(200)
77%
Have served as a volunteer as an adult
At this time of life:
Have never volunteered
Don’t volunteer
Serve 1-5 hours per month
Serve 6 or more hours per month
Northeast
(182)
78%
National
(1,030)
76%
23%
20
32
25
20%
23
31
24
23%
20
32
24
Think being a volunteer in America is
more important than five years ago
49%
57%
53%
Compared to five years ago, spend
more time serving as a volunteer
18%
22%
20%
Would like to be doing more volunteer
work
35%
39%
38%
64%
53%
58%
61%
49%
52%
52%
49%
50%
46%
38%
41%
44%
36%
39%
38%
29%
31%
Assuming you had the time to
volunteer, would you be very likely to
volunteer more if:
The volunteer organization made good
use of your volunteer time.
The organization has a reputation for
being well managed.
Volunteer organizations could make
better use of your talents, skills or
expertise.
Your volunteer tasks would be more
clearly defined.
The experience would help your job
or career.
You would be thanked and recognized
for your efforts.
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25
Philadelphia
(Respondents)
(153)
Reduced base of people who have
volunteered as adults.
Have stopped volunteering for an
organization because:
There were other more important
70%
demands on your time.
You lost interest because you or your
31%
family were no longer involved.
The volunteer organization was not
28%
well managed.
The organization did not make good
28%
use of your time.
The organization did not make good
24%
use of your talents, skills or expertise.
Your volunteer tasks were not clearly
24%
defined.
You were not thanked and recognized
14%
for your efforts.
Aware of any community service
projects that your employer has
organized over the past year that used
employee volunteers
(Reduced base of people employed over
the past year)
31%
(177)
Northeast
(147)
National
(812)
67%
65%
31%
32%
23%
26%
22%
23%
18%
18%
14%
16%
9%
9%
23%
27%
(155)
(867)
Shaded percentages are significantly different from the national results (95% confidence
level).
 United Parcel Service.
Reproduction not permitted without permission. Contact UPS Public Relations, (404) 828-7123.
26
Washington Area Results
Market area sample based on: Washington, DC-Baltimore CMSA
(Respondents)
Have served as a volunteer as an adult
At this time of life:
Have never volunteered
Don’t volunteer
Serve 1-5 hours per month
Serve 6 or more hours per month
Washington
(200)
80%
Northeast
(182)
78%
National
(1,030)
76%
20%
16
33
30
20%
23
31
24
23%
20
32
24
Think being a volunteer in America is
more important than five years ago
50%
57%
53%
Compared to five years ago, spend
more time serving as a volunteer
24%
22%
20%
Would like to be doing more volunteer
work
40%
39%
38%
67%
53%
58%
61%
49%
52%
54%
49%
50%
43%
38%
41%
47%
36%
39%
38%
29%
31%
Assuming you had the time to
volunteer, would you be very likely to
volunteer more if:
The volunteer organization made good
use of your volunteer time.
The organization has a reputation for
being well managed.
Volunteer organizations could make
better use of your talents, skills or
expertise.
Your volunteer tasks would be more
clearly defined.
The experience would help your job
or career.
You would be thanked and recognized
for your efforts.
 United Parcel Service.
Reproduction not permitted without permission. Contact UPS Public Relations, (404) 828-7123.
27
(Respondents)
Reduced base of people who have
volunteered as adults.
Have stopped volunteering for an
organization because:
There were other more important
demands on your time.
You lost interest because you or your
family were no longer involved.
The volunteer organization was not
well managed.
The organization did not make good
use of your time.
The organization did not make good
use of your talents, skills or expertise.
Your volunteer tasks were not clearly
defined.
You were not thanked and recognized
for your efforts.
Aware of any community service
projects that your employer has
organized over the past year that used
employee volunteers
(Reduced base of people employed over
the past year)
Washington
(159)
Northeast
(147)
National
(812)
67%
67%
65%
28%
31%
32%
21%
23%
26%
20%
22%
23%
18%
18%
18%
13%
14%
16%
9%
9%
9%
29%
23%
27%
(182)
(155)
(867)
Shaded percentages are significantly different from the national results (95% confidence
level).
 United Parcel Service.
Reproduction not permitted without permission. Contact UPS Public Relations, (404) 828-7123.
28
Chicago Area Results
Market area sample based on: Chicago-Gary-Kenosha CMSA
Chicago
(Respondents)
(200)
North
Central
(303)
National
(1,030)
Have served as a volunteer as an adult
80%
75%
76%
At this time of life:
Have never volunteered
Don’t volunteer
Serve 1-5 hours per month
Serve 6 or more hours per month
20%
15
36
29
25%
15
36
22
23%
20
32
24
Think being a volunteer in America is
more important than five years ago
50%
49%
53%
Compared to five years ago, spend
more time serving as a volunteer
25%
20%
20%
Would like to be doing more volunteer
work
34%
34%
38%
54%
59%
58%
52%
54%
52%
46%
47%
50%
36%
41%
41%
43%
37%
39%
28%
27%
31%
Assuming you had the time to
volunteer, would you be very likely to
volunteer more if:
The volunteer organization made good
use of your volunteer time.
The organization has a reputation for
being well managed.
Volunteer organizations could make
better use of your talents, skills or
expertise.
Your volunteer tasks would be more
clearly defined.
The experience would help your job
or career.
You would be thanked and recognized
for your efforts.
 United Parcel Service.
Reproduction not permitted without permission. Contact UPS Public Relations, (404) 828-7123.
29
Chicago
(Respondents)
Reduce base on people who have
volunteered as adults.
Have stopped volunteering for an
organization because:
There were other more important
demands on your time.
You lost interest because you or your
family were no longer involved.
The volunteer organization was not
well managed.
The organization did not make good
use of your time.
The organization did not make good
use of your talents, skills or expertise.
Your volunteer tasks were not clearly
defined.
You were not thanked and recognized
for your efforts.
Aware of any community service
projects that your employer has
organized over the past year that used
employee volunteers
(Reduced base of people employed over
the past year)
(160)
North
Central
(233)
National
(812)
71%
64%
65%
33%
35%
32%
26%
22%
26%
24%
22%
23%
17%
15%
18%
14%
18%
16%
3%
8%
9%
31%
25%
26%
(174)
(260)
(867)
Shaded percentages are significantly different from the national results (95% confidence
level).
 United Parcel Service.
Reproduction not permitted without permission. Contact UPS Public Relations, (404) 828-7123.
30
Atlanta Area Results
Market area sample based on: Atlanta MSA
Atlanta
(200)
South
(341)
Have served as a volunteer as an adult
73%
73%
76%
At this time of life:
Have never volunteered
Don’t volunteer
Serve 1-5 hours per month
Serve 6 or more hours per month
27%
15
36
22
27%
19
31
22
23%
20
32
24
Think being a volunteer in America is
more important than five years ago
51%
48%
53%
Compared to five years ago, spend
more time serving as a volunteer
24%
17%
20%
Would like to be doing more volunteer
work
44%
42%
38%
63%
59%
58%
61%
53%
52%
55%
52%
50%
51%
42%
41%
44%
46%
39%
35%
36%
31%
(Respondents)
Assuming you had the time to
volunteer, would you be very likely to
volunteer more if:
The volunteer organization made good
use of your volunteer time.
The organization has a reputation for
being well managed.
Volunteer organizations could make
better use of your talents, skills or
expertise.
Your volunteer tasks would be more
clearly defined.
The experience would help your job
or career.
You would be thanked and recognized
for your efforts.
 United Parcel Service.
Reproduction not permitted without permission. Contact UPS Public Relations, (404) 828-7123.
National
(1,030)
31
(Respondents)
Reduced base of people who have
volunteered as adults.
Have stopped volunteering for an
organization because:
There were other more important
demands on your time.
You lost interest because you or your
family were no longer involved.
The volunteer organization was not
well managed.
The organization did not make good
use of your time.
The organization did not make good
use of your talents, skills or expertise.
Your volunteer tasks were not clearly
defined.
You were not thanked and recognized
for your efforts.
Aware of any community service
projects that your employer has
organized over the past year that used
employee volunteers
(Reduced base of people employed over
the past year)
Atlanta
(145)
South
(260)
64%
67%
65%
30%
31%
32%
17%
30%
26%
26%
24%
23%
24%
18%
18%
18%
14%
16%
11%
8%
9%
28%
27%
26%
(181)
(291)
National
(812)
(867)
Shaded percentages are significantly different from the national results (95% confidence
level).
 United Parcel Service.
Reproduction not permitted without permission. Contact UPS Public Relations, (404) 828-7123.
32
Dallas Area Results
Market area sample based on: Dallas-Fort Worth CMSA
Dallas
(200)
South
(341)
Have served as a volunteer as an adult
79%
73%
76%
At this time of life:
Have never volunteered
Don’t volunteer
Serve 1-5 hours per month
Serve 6 or more hours per month
21%
13
36
29
27%
19
31
22
23%
20
32
24
Think being a volunteer in America is
more important than five years ago
55%
48%
53%
Compared to five years ago, spend
more time serving as a volunteer
26%
17%
20%
Would like to be doing more volunteer
work
44%
42%
38%
70%
59%
58%
60%
53%
52%
56%
52%
50%
49%
42%
41%
45%
46%
39%
36%
36%
31%
(Respondents)
Assuming you had the time to
volunteer, would you be very likely to
volunteer more if:
The volunteer organization made good
use of your volunteer time.
The organization has a reputation for
being well managed.
Volunteer organizations could make
better use of your talents, skills or
expertise.
Your volunteer tasks would be more
clearly defined.
The experience would help your job
or career.
You would be thanked and recognized
for your efforts.
 United Parcel Service.
Reproduction not permitted without permission. Contact UPS Public Relations, (404) 828-7123.
National
(1,030)
33
(Respondents)
Reduced base of people who have
volunteered as adults.
Have stopped volunteering for an
organization because:
There were other more important
demands on your time.
You lost interest because you or your
family were no longer involved.
The volunteer organization was not
well managed.
The organization did not make good
use of your time.
The organization did not make good
use of your talents, skills or expertise.
Your volunteer tasks were not clearly
defined.
You were not thanked and recognized
for your efforts.
Aware of any community service
projects that your employer has
organized over the past year that used
employee volunteers
(Reduced base of people employed over
the past year)
Dallas
(157)
South
(260)
64%
67%
65%
33%
31%
32%
31%
30%
26%
26%
24%
23%
25%
18%
18%
21%
14%
16%
10%
8%
9%
32%
27%
26%
(174)
(291)
National
(812)
(867)
Shaded percentages are significantly different from the national results (95% confidence
level).
 United Parcel Service.
Reproduction not permitted without permission. Contact UPS Public Relations, (404) 828-7123.
34
San Francisco Area Results
Market area sample based on: San Francisco-Oakland-San Jose CMSA
(Respondents)
San
Francisco
(200)
West
(204)
National
(1,030)
Have served as a volunteer as an adult
82%
83%
76%
At this time of life:
Have never volunteered
Don’t volunteer
Serve 1-5 hours per month
Serve 6 or more hours per month
18%
19%
34%
29%
17%
23
31
27
23%
20
32
24
Think being a volunteer in America is
more important than five years ago.
Compared to five years ago, spend
more time serving as a volunteer
59%
61%
53%
24%
22%
20%
Would like to be doing more volunteer
work
37%
33%
38%
61%
61%
58%
55%
52%
52%
54%
50%
50%
41%
41%
41%
41%
35%
39%
29%
31%
31%
Assuming you had the time to
volunteer, would you be very likely to
volunteer more if:
The volunteer organization made good
use of your volunteer time.
The organization has a reputation for
being well managed.
Volunteer organizations could make
better use of your talents, skills or
expertise.
Your volunteer tasks would be more
clearly defined.
The experience would help your job
or career.
You would be thanked and recognized
for your efforts.
 United Parcel Service.
Reproduction not permitted without permission. Contact UPS Public Relations, (404) 828-7123.
35
(Respondents)
Reduced base of people who have
volunteered as adults.
Have stopped volunteering for an
organization because:
There were other more important
demands on your time.
You lost interest because you or your
family were no longer involved.
The volunteer organization was not
well managed.
The organization did not make good
use of your time.
The organization did not make good
use of your talents, skills or expertise.
Your volunteer tasks were not clearly
defined.
You were not thanked and recognized
for your efforts.
Aware of any community service
projects that your employer has
organized over the past year that used
employee volunteers
(Reduced base of people employed over
the past year)
San
Francisco
(164)
West
(172)
National
(812)
78%
64%
65%
32%
33%
32%
29%
26%
26%
26%
22%
23%
25%
21%
18%
16%
18%
16%
10%
12%
9%
30%
28%
26%
(181)
(163)
(867)
Shaded percentages are significantly different from the national results (95% confidence
level).
 United Parcel Service.
Reproduction not permitted without permission. Contact UPS Public Relations, (404) 828-7123.
36
 United Parcel Service.
Reproduction not permitted without permission. Contact UPS Public Relations, (404) 828-7123.