Sports Communication (BA)
Sports Communication (BA)
This program offered by School of Communications/
Communications and Journalism Department
• BUSN 4747 Sports Operations and Logistics
• FTVP 1000 Introduction to Film, Video, and Television
Production
• JOUR 4050 Sports Reporting
• PBRL 4050 Special Events
• PBRL 4300 Crisis Communications Management
• PBRL 4800 Media Relations
• SPTC 3200 Communicating Baseball
• SPCM 3500 Presentations for Media Professionals
Program Description
The many manifestations of sports constitute a large and growing
industry with an expanding need for professional communicators
stretching across--children's after school activities, adults'
exercise, leisure, gym classes, and amateur leagues, the high
school, college, and professional leagues that fill stadiums,
newspaper columns, talk radio, and television channels, retail
sporting goods, video games, fantasy sports, and sports betting.
This major will prepare students for those professional roles
and to be critically reflective audience participants. The Sports
Communication degree explores the various aspects of the sports
industry, focusing on communication strategies and media. The
program provides a unique balance of theory and practice that
spans the breadth of sports cultures. The sports communication
curriculum also frames core and elective coursework in a way that
builds a solid foundation with flexibility for the pursuit of individual
interests within sports fields.
Areas of Study
Although any combination of these courses can be taken to fulfill
the degree requirements, courses can be grouped by areas for
students who want to focus on a particular aspect within sports
communication.
Journalism
The combination of a broadly framed curriculum and a senior
capstone internship or thesis project equips students for a variety
of careers as professional sports communicators.
Learning Outcomes
Production
Successful graduates of this program will be able to:
• demonstrate an understanding of the academic field of sports
communication;
• communicate effectively about sports and related matters
as they pertain to specific audiences and sports-related
contexts; and
• apply communication skills as they connect multiple areas
of sports communication in discussion, analysis, and/or the
creation of academic and professional work.
• FTVP 1000 Introduction to Film, Video, and Television
Production (3 hours)
• MEDC 1050 Introduction to Media Writing (3 hours)
• ADVT 1940 Introduction to Marketing Communication (3
hours)
or PBRL 1010 Fundamentals of Strategic Communications
and Public Relations (3 hours)
• SPCM 3500 Presentations for Media Professionals (3 hours)
Marketing
Degree Requirements
• MEDC 1050 Introduction to Media Writing (3 hours)
• ADVT 1940 Introduction to Marketing Communication (3
hours)
• PBRL 4050 Special Events (3 hours)
• PBRL 4300 Crisis Communications Management (3 hours)
• BUSN 4747 Sports Operations and Logistics (3 hours)
A minimum of 128 credit hours consisting of the following:
• 45 required credit hours
• Applicable University Global Citizenship Program hours
• Electives
Required Courses
• EPMD 1010 Introduction to Media Production for Journalism
(3 hours)
• SPCM 1040 Public Speaking (3 hours)
• MEDC 1050 Introduction to Media Writing (3 hours)
or JOUR 1030 Fundamentals of Reporting (3 hours)
• SPTC 1800 Sports Communication (3 hours)
• ADVT 1940 Introduction to Marketing Communication (3
hours)
or PBRL 1010 Fundamentals of Strategic Communications
and Public Relations (3 hours)
• MEDC 2200 Ethics in the Media (3 hours)
• MEDC 3190 Introduction to Media Research (3 hours)
• ADVT 3200 Sports Marketing Communication (3 hours)
• ECON 3737 The Business of Sports (3 hours)
• SPTC 4100 Culture of Sports and Society (3 hours)
• MEDC 4100 Law and the Media (3 hours)
• SPTC 4600 Sports Media Strategies (3 hours)
• MEDC 4950 Professional Media Internship (3 hours)
or MEDC 4620 Senior Overview (3 hours)
Sports Information
• PBRL 1010 Fundamentals of Strategic Communications and
Public Relations (3 hours)
• MEDC I 050 Introduction to Media Writing (3 hours)
• JOUR 4050 Sports Reporting (3 hours)
• PBRL 4300 Crisis Communications Management (3 hours)
• BUSN 4747 Sports Operations and Logistics (3 hours)
• PBRL 4800 Media Relations (3 hours)
Theory/Education
• MEDC 1050 Introduction to Media Writing (3 hours)
• ADVT 1940 Introduction to Marketing Communication (3
hours)
or PBRL 1010 Fundamentals of Strategic Communications
and Public Relations (3 hours)
• SPTC 3200 Communicating Baseball (3 hours)
• BUSN 4747 Sports Operations and Logistics (3 hours)
In addition, a minimum of 6 credit hours must be chosen
from the following:
Webster University 2016-2017 Undergraduate Studies Catalog DRAFT
1
Majors
• FTVP 1000 Introduction to Film, Video, and Television
Production (3 hours)
• JOUR 1030 Fundamentals of Reporting (3 hours)
• ADVT 1940 Introduction to Marketing Communication (3
hours)
or PBRL 1010 Fundamentals of Strategic Communications
and Public Relations (3 hours)
• JOUR 4050 Sports Reporting (3 hours)