Zoo in You: The Human Microbiome/ El microbioma humano Prepared for
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Zoo in You: The Human Microbiome/ El microbioma humano A Summative Evaluation Report Prepared for by: Steven Yalowitz, Ph.D. Erin Wilcox, M.A. Audience Viewpoints Consulting With the generous support from This project was supported by grant number 1R25RR032210-01, from the National Center for Research Resources, National Institutes of Health. Its contents are solely the responsibility of the authors and do not necessarily represent the official views of NCRR or NIH. ©OREGONMUSEUMOFSCIENCEANDINDUSTRY,February2016 TableofContents ListofTables...............................................................................................................3 ExecutiveSummary.....................................................................................................5 Discussion...................................................................................................................7 INTRODUCTIONANDPROJECTBACKGROUND............................................................11 Overview...........................................................................................................................11 MainObjectives.................................................................................................................12 AudienceImpacts..............................................................................................................13 SUMMATIVEEVALUATIONAPPROACHANDDESIGN..................................................13 METHODS..................................................................................................................14 FINDINGS:GeneralVisitorStudy................................................................................16 Sample-OMSI....................................................................................................................16 Sample-ScienceWorks.......................................................................................................19 Analysis-OMSI...................................................................................................................22 TimingandTracking.......................................................................................................22 Interview.......................................................................................................................24 Analysis-ScienceWorks.....................................................................................................34 TimingandTracking.......................................................................................................34 Interview.......................................................................................................................37 FINDINGS:FamilyScienceNightStudy........................................................................46 Sample..............................................................................................................................46 Analysis.............................................................................................................................49 FINDINGS:ScienceCaféStudy....................................................................................58 Sample..............................................................................................................................58 Analysis.............................................................................................................................61 References.................................................................................................................72 AppendixA:TitlesanddescriptionsofexhibitelementsintheZooinYouexhibition.73 AppendixB:GeneralVisitorinstruments,OMSI.........................................................80 AppendixC:GeneralVisitorinstruments,ScienceWorks............................................86 AppendixD:FamilyScienceNightinstrument............................................................92 AppendixE:ScienceCaféinstrument.........................................................................94 AudienceViewpointsConsultingOMSIZooinYouSummative2 ListofTables Table1:DemographicsforGeneralPublicVisitorsatOMSI........................................17 Table2:LikelihoodofReturning,ParticipantsinGeneralVisitorStudyatOMSI.........18 Table3:DemographicsforGeneralPublicVisitorsatScienceWorks...........................20 Table4:LikelihoodofReturning,ParticipantsinGeneralVisitorStudyatScienceWorks ...........................................................................................................................21 Table5:TotalNumberofExhibitElementsStoppedAt(outof14),atOMSI...............22 Table6:PercentageEngagingandTimeatExhibitComponents,atOMSI...................23 Table7:WhatGeneralVisitorsLearnedatZooinYouatOMSI...................................25 Table8:GeneralVisitorPerceptionsofTheMainIdeaofZooinYouatOMSI.............27 Table9:ExhibitElementsThatCommunicatedtheMainIdeaatOMSI.......................29 Table10:WhatWorkedBestforGeneralVisitorGroupsatOMSI...............................30 Table11:DidVisitorsSeetheTerm“HumanMicrobiome”atOMSI...........................30 Table12:IfSawTerm“HumanMicrobiome”WhatStoodout,atOMSI......................31 Table13:VisitorReactionstoBilingualExhibitionatOMSI.........................................31 Table14:RatingsbyParticipantsintheGeneralVisitorStudyatOMSI.......................33 Table15:TotalNumberofElementsStoppedat(outof14),atScienceWorks...........34 Table16:PercentageEngagingandTimeatExhibitComponents,atScienceWorks...35 Table17:WhatGeneralVisitorsLearnedatZooinYouatScienceWorks....................37 Table18:GeneralVisitorPerceptionsofTheMainIdeaofZooinYouatScienceWorks ...........................................................................................................................39 Table19:ExhibitElementsThatCommunicatedtheMainIdeaatScienceWorks........41 Table20:WhatWorkedBestforGeneralVisitorGroupsatScienceWorks..................42 Table21:DidVisitorsSeetheTerm“HumanMicrobiome”atScienceWorks..............42 Table22:IfSawTerm“HumanMicrobiome”WhatStoodOut,atScienceWorks........43 Table23:VisitorReactionstoBilingualExhibitionatScienceWorks............................43 Table24:RatingsbyParticipantsintheGeneralVisitorStudyatScienceWorks..........45 Table25:DemographicsforParticipantsinFamilyScienceNight................................47 Table26:LikelihoodofReturning,ParticipantsinFamilyScienceNight......................48 Table27:RatingforParticipantsatFamilyScienceNight............................................49 Table28:WhatVisitorsThoughttheExhibitionWasAboutatFamilyScienceNight...50 Table29:VisitorsWhoSawtheTerm“HumanMicrobiome”intheExhibitionDuring FamilyScienceNight...........................................................................................52 Table30:IfSawTerm“HumanMicrobiome”WhatStoodOutatFamilyScienceNight ...........................................................................................................................52 Table31:VisitorReactionstoBilingualExhibitionDuringFamilyScienceNight..........54 Table32:IfSaid“Enhanced”WhyDidTheySayThat..................................................54 Table33:MuseumHavingExhibitioninSpanishChangeHowSpanishSpeakersFeel aboutOMSI........................................................................................................55 Table34:IfSaidHavingSpanishChangedVisit,How..................................................56 Table35:DemographicsforParticipantsinScienceCafé............................................59 Table36:ScienceCaféParticipantPerceptionsofTheMainIdea................................61 AudienceViewpointsConsultingOMSIZooinYouSummative3 Table37:WhatParticipantsLikedMostAboutScienceCafé.......................................63 Table38:WhatParticipantsLearnedatScienceCafé..................................................65 Table39:RatingsbyParticipantsatScienceCafé........................................................67 Table40:SpreadofTriviaScoresforParticipantsatScienceCafé...............................68 Table41:HowScienceCaféParticipantsHeardAbouttheEvent................................68 Table42:SuggestionsToImproveScienceCafé..........................................................70 AudienceViewpointsConsultingOMSIZooinYouSummative4 ExecutiveSummary Background TheNationalInstitutesofHealth(NIH)awardedOMSIfundingduringthespringof2011 tocreatea2,000sq.ft.bilingual(English/Spanish)travelingexhibitionexploringcurrent researchonthehumanmicrobiomeandtheimpactofourresidentmicroorganismson ourhealth.TheexhibitionwasdevelopedwiththesupportoftheJ.CraigVenter Instituteandothernationalexpertsinmicrobiomeresearch.Moreinformationabout theexhibitioncanbefoundathttp://omsi.edu/exhibitions/zoo-in-you/. ZooinYouProjectGoals 1. Educatemuseumvisitorsandprogramparticipantsaboutwhatthehuman microbiomeis,andengagetheircuriosityandcreativityabouttheirownuniqueand personalmicrobiomes. 2. Tobuildawarenessofcurrentresearchonthehumanmicrobiomeandtheimpactsof themicrobiomeonourpersonalhealthanddisease. DesignandMethods Asummativeevaluationwasconductedtogatherinformationabouttheextenttowhich theprojectwasachievingitsgoalsofengagingthepublicaroundthehuman microbiome,microbes,andtheresearchbeingdoneinthisarea.Amultiplemixed methodsapproachwasusedtogatherinformationabouttheproject,including:1)a generalvisitorstudywithvisitorstoZooinYouatOMSIinPortland,Oregonand ScienceWorksinAshland,Oregon(n=120);2)aFamilyScienceNightstudyfocusedon Spanish-speakingvisitors(n=43);and3)aScienceCaféstudyduringaneveningprogram (n=142).Utilizingdifferentapproachesandmethodswithdifferentaudiencesallowed forawiderunderstandingofhowtheZooinYouexhibitionwasreachingaudiencesat differentsitesandindifferentcircumstances. MainFindings Engagementwiththeexhibition–TimespentinZooinYouvariedabitbyinstitution. MediantimespentatOMSIwas7minutes55seconds,whileitwasslightlylongerat ScienceWorksat15minutes0seconds.VisitorsatScienceWorksonaveragestoppedat twomoreexhibitelements(8.3)comparedtoOMSIvisitors(6.0).Itislikelythatthebig sizedifferenceintheinstitutionsandpossiblylocationoftheexhibitionplayedapart: thereweremanymoreexhibitionstovisitatOMSIcomparedtoScienceWorks,andZoo inYouwasmoresetoffinitsownspaceatScienceWorks.Therewere,however,quitea fewsimilaritiesinhowvisitorsengagedtheexhibition.Ofthetopfiveexhibitelements AudienceViewpointsConsultingOMSIZooinYouSummative5 engagedin,fourwerethesameacrossbothlocations:HandWashing,MarbleMaze, WeatherReport,andUndertheLens.Whenaskedwhichexhibitelementsworkedbest forthewholegroup,whichwasintergenerational,allofthetopfivespecificexhibit elementsmentionedwerethesameforbothlocations:HandWashing,DNAPuzzle, MarbleMaze,WeatherReport,andHowTiny.Thisshowsthattheintentionofdesigning exhibitionsthatcouldappealtovaryingaudiencesindifferentlocationshassome consistencyinwhatgroupsfindappealingandengaging. AwarenessandUnderstanding–Whenaskedwhattheylearnedfromtheexhibition, visitorsweremostlikelytoreferenceaspecificexhibitelementorexhibitionconcept,or thesizeandnumberofmicrobes.Somevisitorsdidtalkaboutthefactthat microbes/bacteria/virusescouldbebothgoodandbadforhumans,whereaspriorto visitingtheexhibitiontheyhadonlythoughttheycouldbebad.Anotheriteminquired aboutthemainideaoftheexhibition,andthemostcommonresponseshadtodowith learningaboutmicrobesingeneral,showinghowthehumanbodyworked,microbes canbegoodandbad,andhowtostayhealthy.Intermsofmentioningspecific exhibitionareasthatcommunicatedthemainmessages,visitorsatbothinstitutions mentionedtheHandWashingandHowTinyexhibitelementsasgoodcommunication toolsofthemainideasoftheexhibition.VisitorssaidtheUndertheLens,Weather Report,andMVPPuzzlealsodidagoodjobcommunicatingthemainmessages. TheScienceCaféeventwasheldindependentoftheexhibitionandwasmoreofa presentation;however,italsohadsuccessinengagingpeoplearoundthecontent.More thanonequarterofparticipantsreferencedspecificinformationfromthepresentation whenaskedwhattheylearnedduringtheScienceCaféevent,andalmostonefifthof participantssaidtheylearnedaboutthehumanmicrobiomeingeneral. TheTerm“HumanMicrobiome”–Theprojectteamwasinterestedintheextentto whichvisitorstotheexhibitionwereawareofthespecificterm“humanmicrobiome” andwhatitmeantrelativetotheexhibitelementsandcontent.However,manyofthe generalvisitorsatbothlocationssaidtheydidnotspecificallyrememberseeingthe termintheexhibition;thosewhodidsaytheysawitoftenhadatoughtimedescribing itaccuratelyandindetail.However,asmentionedabovemanyofthevisitorsgainedan understandingofthemainmessagesoftheexhibition:howthehumanbodyworks, whatmicrobesare,andthatmicrobescanbegoodandbad.Soanylackofnoticingor understandingthisspecifictermdidnotinterferewiththeoverallexhibitiongoals. BilingualNatureoftheExhibition–ForvisitorstoZooinYourecruitedduringregular visitinghours,therewerenotverymanywhospokeSpanishonaregularbasis.Assuch, theydidnotneedtoengagewiththebilingualSpanish/Englishtext.Still,the overwhelmingmajorityofvisitorstoZooinYousaidhavingabilingualexhibition enhancedormadenodifferencetotheirexperience,whichisimportantgiventhat someinstitutionshaveexpressedconcernthatdoublingthetextwouldoverwhelmnonSpanishspeakers. AudienceViewpointsConsultingOMSIZooinYouSummative6 FortheSpanish-speakinggroupsvisitingduringtheFamilyScienceNightevent,the bilingualtexthadalargepositiveimpactontheirvisittoZooinYou,mainlybecause manymembersofthegroupneededSpanishtofullyexperiencetheexhibition.This allowedthemtoengageintheirnativetongue,knowwhattodoatthevariousexhibit elements,andmorefullyunderstandthecontentandlearnmore.Almostthreequarters saidthemuseumhavingtheexhibitioninSpanishchangedhowtheyfeltaboutOMSI. MorethanthreequarterssaidtheywerelikelytoreturntoOMSIatadifferenttime. Discussion Thissectionisadiscussionofthemainfindings,theirsignificance,andsomediscussion ofhowtheyrelatetofindingselsewhereinthefield.Thissectionseekstoaddcontextto thefindingsthemselves,aswellashowonemaythinkaboutthefindingsastheyrelate toeachotherandthefieldingeneral. Intermsofengagementwiththeexhibitionthemostobviousdifferencewasthatstay timewasdifferentatthetwoinstitutionswithvisitorsspendingmoretimeinthe exhibitionatScienceWorks,thesmallerinstitution.Thisisacommontrendinthe museumworld,wherevisitors’staytimeisdrivenbytryingtomaximizetheirtimeby splittingavisitupaccordingtowhatthereistoseeanddo.Thisapproachoftakinginto accounthowmuchthereistodocandrivehowlongpeoplespendinaparticulararea, sinceiftheywantto“seeitall”thentheysplitupthetimebetweenthevarious exhibitions.Thelocationoftheexhibitionmayhavealsohadsomethingtodowithstay time:atOMSI,ZooinYouwasonthesecondfloorandinalargerroomwithmorethan oneexhibitionalongsideit(i.e.,theNanotechexhibitionononesideandthePrenatal Displayonanother).AtScienceWorksitwasinaseparateroomattheendofthe museum,whereitwasinmoreofa“pocket”area,whereyouwalkedthroughone exhibition,thenenteredaroomthatonlyhadZooinYouinit.Therefore,therewasless flowinandoutoftheexhibitionatScienceWorksthanatOMSI. Withthelongerstaytimeitwasalsonotsurprisingthatpeopleengagedinacouple moreexhibitelementsatScienceWorkscomparedtoOMSI.However,wecannotknow whetherpeopleinthatlocationwenttomoreexhibitselementsbecausetheyspent moretimeintheexhibition,whethertheyspentmoretimebecausetheywenttomore exhibitselements,orwhethertheysawmoreelementsbecausetherewerefewertotal elementsinthemuseum.Oftentimes,weassumethatalongerstaytimeisbetter,andit iscertainlytruethatyoucandomoreifyoustaylonger,butthatdoesnotnecessarily meanthatyouwillexperiencemoreexhibitelements.Thereseemstobeazerosum factorintermsoftheamountoftimepeoplewillstay;ifyouaddmorecomponents thenvisitorstendtobemoreselectiveaboutwhattheyvisit,theytendnottoaddto theirtotalvisittimesimplybecausethereismoretosee.Theaveragetotalvisittimefor amuseumisaround2to3hours.Thereareexceptions,ofcourse,butRounds(1994) AudienceViewpointsConsultingOMSIZooinYouSummative7 talkedabouttheforagingbehaviorofvisitors(ratherthanseeingeverything)beinga veryeffectiveapproachbecausepeoplespendtimeengagingincomponentstheyfind inherentlyinteresting,andcanfocusonfewerexperiencesinmoredepth. Lookingatthetypesofelementsthatweremostengaging,thefactthatmanyofthe sameexhibitelementswerethemostpopularatbothsitessuggeststhatthereisan inherentpatterninthekindsofelementsvisitorsfindengaginginZooinYou.Manyof theelementshadcomponentsthatwerebothsimilaranduniqueatthesametime.For example,theHandWashingelementwasaboutsomethingwehopefullydoeveryday, yetpresentedtheuniquecontentabouttheamountofbacteriathatremaininavisual mannerthatwedon’tnormallysee.Thisexhibitcomponentalsoseemedtobepopular forparentsasameansofreinforcingsomethingtheyarefrequentlyaskingtheir child(ren)todo.ApopularexhibitliketheMarbleMazehadahands-oncomponentofa pinballmachinegamethatmanyarefamiliarwith,butwithcontentwasunique.The kindsofexhibitsthatwerepopulartendedtobeonesthatwerehands-on,andeither offeredfamiliarexperiencesorcontent(marbles,washinghands,puzzles)oroffereda uniqueexperience(“doing”theweather,seeingrelativesizebymovingalever).Exhibit designersanddevelopershavebeenfocusedonfindingabalancebetweenaprior knowledgeandnewcontentforquitesometime,withthegoalofmakingita worthwhileexperience. While7ofthe14exhibitelementsatOMSIhadastaytimeofaminuteorlonger,this wastruefor9ofthe14elementsatScienceWorks.Astaytimeofaminutewouldallow foradecentamounttoengagewithanexperience.ForZooinYouitseemsthatif peoplestoptheyaredecidingtospendarelativelydecentamountoftimeatthat exhibitelement;theyarenotjustbrowsingbutengaging.Giventimeconstraints,we werenotabletoconducttrackingstudiesduringtheFamilyScienceNightStudy,butit wouldalsobeinterestingtoseewhetherthereweresimilarpatternsofbehaviorsfor groupsthatareusingtheavailablebilingualinterpretation. Asmentionedinthefindingssections,thereisampleevidencethatvisitorswere learningduringtheexperience.Visitorsseemedtogettheideathatwehavemicrobes inourbodies,theyaresmall,therearealotofthem,andthereisaninteraction betweenourbodyandthesemicrobesthatcanbebothpositiveandnegative.The approachofusinghands-onexperiencesasawayofengagingdidwork,especiallywhen visitorsmadesomekindofconnectionwithorexpandeduponwhattheyalreadyknew. Fewergeneralvisitorssaidtheysawtheterm“humanmicrobiome”intheexhibitionat OMSI,comparedtovisitorstoScienceWorksorparticipantsduringtheOMSIFamily ScienceNight.Evenwhilepeoplesaidtheysawtheterm,whenindividualswhodidsee itwereaskedwhatstoodoutforthemaboutthetermtheyhadamoredifficulttime describingwhatitwas.Thisdoesnotmeantheyweren’tabletorecallspecificfacts withinthetopic,theyjusthadahardertimediscussingwhatthehumanmicrobiome wasdefinedas. AudienceViewpointsConsultingOMSIZooinYouSummative8 Whentalkingaboutwhattheyspecificallylearned,participantstendedtoeitherstay verygeneralintheirstatementsortalkaboutspecificexhibitelements.Forexample, whenaskedaboutwhatthemainideawasparticipantsmostfrequentlymentioned microbesingeneral,howthebodyworks,andbeinghealthy(although,tobefair,the itemdidaskforthemainideaandnotspecifics).Infact,thebeinghealthymessagewas onethatseemedtocomethrough,notonlybecauseofthecontentbutalsobecause healthissomethingeveryonecanrelatetoandisconcernedabout.Onerelatedidea thatseemedtogetthroughwasthatmicrobes/viruses/bacteriawerenotonlybadfor youbutcouldhaveapositiveeffect.Whilesomepeoplehadmoreextensiveknowledge ofthetopicbecauseofoccupationsorinterests,thiswassurprisingtomanyindividuals sincewehavebeentaughtthatgermsarebad.Additionally,themessageaboutthe importanceofmicrobesseemedtocomethrough,thoughtheuniquenessandconstant stateofchangeofone’sownmicrobiome(oneofthemainideas)wasnotmentionedas frequentlybyvisitors.Asmentioned,thereweremanyideasthatpeoplecouldrecall fromspecificcontentsovisitorsdoseemtobegettingbothgeneralinformationabout thehumanmicrobiomeacrosstheexhibition,aswellasspecificpiecestheypickedupat individualexhibitcomponents.Theexhibitdoesseemtohaveachievedtheright balanceinprovidingengagingexperiencesaroundinterestingorrelevantcontentthat wasmemorableandinformativeforvisitors. Ingeneral,theSpanish-speakingvisitorsfoundthebilingualinterpretationtobevery helpful,whilealmostasimportantlythenon-Spanishspeakingvisitorssaidthatitdid notdetractfromtheirexperienceinZooinYou.Whenaskedwhyitenhancedtheirvisit, peopletalkedabouthowtheyunderstandorlearnbetterintheirownlanguage, someoneintheirgroupdoesn’tspeakEnglish,orbecausetheirfirstlanguageisSpanish. ThefactthathavingthecontentinSpanishchangedhowthelargemajorityofSpanishspeakingvisitorsfeltaboutOMSIisnotsurprising,giventhatitmeanttheycouldengage inthecontentwithmoreease.Whilethisstudydidnotdelvedeeplyintothereasons whyhavingbilingualinterpretationwouldenhancetheexperienceofSpanish-speaking groups,anNSFresearchstudyhasconfirmedthattherearemanypositiveaffordances forbilingualgroupswhenyouprovidecontentinbothSpanishandEnglish.See http://informalscience.org/projects/ic-000-000-001774/Bilingual_Exhibits_Research_Initiative_(BERI);Yalowitz,Garibay,Renner,&Plaza (2015);Renner,Garibay,Yalowitz,&Plaza(2015).Eventhoughaccesstocontentisvery important,thestudyshowedthataccessingcontentwaslessaboutsimply understandingandwasmoreoftenawaytofacilitatetheexperienceforothersornot to“holdback”therestofthegroup.IncludingSpanishalsoprovidedawaytoconnectto theirculturethroughlanguage,orpracticethelanguagetheywerelesscomfortable withinasafeenvironment.Thislastpointisinteresting,inthatsecondorthird generationLatinos/HispanicsareoftenEnglishonlyorEnglishdominant,somonolingual Spanish-speakingparentsseehavinginterpretationinbothlanguagesasawayfortheir childrentopracticeorlearnSpanish.IntheNSFstudy,therewasalsoevidencethatit madethemfeelmorecomfortable,enjoythevisitmore,andfeelmorevaluedbythe AudienceViewpointsConsultingOMSIZooinYouSummative9 institution.ThestudywasalsohighlightedinanissueofthejournalMuseumsandSocial Issues(Volume10,Issue1)thatlookedatredefiningmultilingualisminmuseumsand includesotherrelatedarticles:http://www.maneyonline.com/toc/msi/10/1. Thispointthatnon-Spanishspeakerswereeithernotaffectedbyorpositivelyaffected bytheinclusionofSpanishinterpretationisanimportantone.Whenthetopicof bilingualtextcomesupinthemuseumfieldthereisusuallyacommentthatnonSpanishspeakerswillbevisuallyconfusedoroverwhelmedbytheamountoftextifit weredoubled(orslightlymorethandoubled,giventhatSpanishtendstotakeslightly morecharactersthanitsEnglishcounterpart).Infact,theoverwhelmingmajorityof non-Spanishspeakersinthisstudysaiditeithermadenodifference,meaningtheycan justignoreit,orthatitactuallyenhancedtheirexperience.Alittlemorethan1outof5 non-regularSpanishspeakerssaiditenhancedtheirexperience,eitherbecausetheyhad someknowledgeofSpanishalreadyorthatitwouldbebeneficialforthosewhodid speakSpanish.Theveryfewpeoplewhosaiditdetractedfromtheirexperience commentedonthefactthatsomeofthesubtitlesonscreensshoweduponlyin Spanish,andtheywerenotsureifEnglishwereavailableorhowtoswitchit.These commentswerelessaboutthepresenceofSpanishintheexhibit,andmoreabouthow itwasincluded.Thesefindingsechothosepreviouslyfoundinsomeunpublished studies;infact,thereisprettymuchonlyanecdotalevidenceaboutthenegativeimpact onthevisitorexperiencewhentextispresentedinmultiplelanguages,andthesetend tobeaverysmallnumberofcommentsfromafewindividuals.Muchofhowvisitors willrespondtomultilinguallabelsdependsonhowtheyarecreatedanddesigned,and theNanotechnologyNSF-fundedprojectcreatedabilingualdesignguidethatisvery helpful:seethemainNISENetworksiteathttp://www.nisetnet.org(thedirectlinkto theguideisinReferencessectionofthisreport). Overall,theZooinYouexhibitiondidagoodjobofengagingvisitorsinthemaintopics aboutthehumanmicrobiome,withvisitorsbuildingonwhattheyalreadyknewand addingtotheirknowledge.Themixofexhibitapproacheswaseffective,withvisitors realizingmultiplemainmessagesaswellasspecificinformationinparticularexhibit components.ThebilingualapproachdidnotnegativelyimpacttheexperiencefornonSpanishspeakersandprovidedmanyaffordancesforbilingualSpanish-speakinggroups. AudienceViewpointsConsultingOMSIZooinYouSummative10 INTRODUCTIONANDPROJECTBACKGROUND Overview TheNationalInstitutesofHealth(NIH)awardedOMSIfundingforZooinYou:Exploring theHumanMicrobiomethroughaScienceEducationPartnershipAward(SEPA)grant(1 R25RR032210-01).OMSIpartneredwithhumanmicrobiomeresearchersattheJ.Craig VenterInstitute(JCVI)todevelopa2,000sq.ft.bilingual(English/Spanish)traveling exhibition,aswellaspublicprogrammingandawebsiteexploringcurrentresearchon thehumanmicrobiomeandtheimpactofourresidentmicroorganismsonourhealth. Theexhibitionadvisoryteamincludedadditionalexpertsonthetopicsofmicrobes, publichealth,andinformalscienceeducationtechniques.Moreinformationaboutthe project,includingdescriptionsandphotographsofthe14exhibitcomponentsthatmake upthetravelingexhibition,canbefoundathttp://omsi.edu/exhibitions/zoo-in-you/. RenderingsanddescriptionsofexhibitcomponentscanalsobeenseeninAppendixA. CHALLENGES • Translateunfamiliarcutting-edgescienceintostoriesandexperiencesthatare engagingforfamiliesandschoolgroups. • Createbilingual,family-friendlyexhibitsthatplayfullyexploreourinvisible inhabitantsandfosterpositiveappreciationofourinnermicrobiallife. SOLUTION Research&Development Asmicrobiomeresearchisatechnologicallycomplexandrapidlyadvancingfield,OMSI partneredwiththeJ.CraigVenterInstitute,anationalleaderinresearchonthehuman microbiome.OMSI'sexhibitdevelopersworkeddirectlywithresearchscientiststocraft accurateandrelevantstoriesandexperiencesforvisitors. Bilingual ZooinYou:TheHumanMicrobiomewasco-developedinSpanishandEnglishbynative speakers.Sincetwolanguagesautomaticallydoubletheamountoftext,theproject teamusedinnovativestrategiestocommunicateinformationvisuallyandreducethe amountoftext. Design OMSIdesignedthisexhibitiontobeplayful,colorful,andattractive.Thehuman microbiomecanbedifficulttofathom—itisapervasiveandessentialpartofus,yetitis invisibleanddifficulttodetect.Designerscreatedinteractiveexhibitelementsthatare easytousewithbold,eye-catchinggraphicstocreateanappealingexperiencefora wideaudiencerange. AudienceViewpointsConsultingOMSIZooinYouSummative11 MainObjectives ZooinYouProjectGoals 1. Educatemuseumvisitorsandprogramparticipantsaboutwhatthehuman microbiomeis,andengagetheircuriosityandcreativityabouttheirownuniqueand personalmicrobiomes. 2. Buildawarenessofcurrentresearchonthehumanmicrobiomeandtheimpactsof themicrobiomeonourpersonalhealthanddisease. EvaluationQuestions ThefollowingevaluationquestionsarebasedonconversationswithOMSIaboutthe summativeevaluation. 1. Towhatextentandinwhatwaysarevisitorsengagedandinterestedinthehuman microbiomeandcurrentresearchaboutit? 2. Whichcharacteristicsorpartsoftheexperienceleadtothemostengagementand interestinthetopicsanddeliverables? 3. Towhatextentandinwhatwaysdotheexperiencesinfluencevisitors’awareness andunderstandingoftheirownhumanmicrobiome? 4. Dovisitorexperiencesresultinincreasedunderstandingofthemaintopicsabout microbiomes:a)whyyourmicrobiomeisimportantandunique,andb)howyour dailyhabitsandlifestylechoicesimpactyourhumanmicrobiome? 5. Howarebilingual(Spanish/English)signs/copybeingusedbyvisitors?Howdoesit changetheexperienceforvisitors,includingtheirunderstanding,interactionsand connectionwithOMSI? AudienceViewpointsConsultingOMSIZooinYouSummative12 AudienceImpacts TargetAudiences Thetargetaudiencesforthisstudyincludedthefollowing: • Generalvisitorgroups(atOMSIandScienceWorks)withchildreningrades4-12 • Spanish-speakingvisitorgroups(atOMSI)withchildreningrades4-12,attending theZooinYouexhibitionaspartofgeneralvisitorgroups,andaFamilyScienceNight • Adults(18+)attendingaScienceCaféatOMSI Thegoalofthestudywastogainarepresentativesampleofvisitorswithinthegroups aboveatOMSIandScienceWorksinordertounderstandvisitorneedsandperspectives aboutZooinYou. SUMMATIVEEVALUATIONAPPROACHANDDESIGN Toanswertheevaluationquestionsabove,theAudienceViewpointsConsulting(AVC) teamemployedthreemainmethods/studies: 1) AGeneralVisitorstudyatOMSIandScienceWorks 2) AFamilyScienceNightstudyatOMSI,focusedonSpanish-speakingvisitors 3) AScienceCaféstudyatOMSI,duringtheprogram Thereasonforusingmultiplemethodsistohelptogainanumberofperspectivesfrom thedifferentaudienceslistedabove.Themethodsandsamplingplanpresentedinthe tablesbelowattempttoanswertheevaluationquestionsandhelpdeterminetowhat extentZooinYou,anditsdeliverables,meetthestatedgoalsandobjectivesforthe project. AllmaterialswereavailableinEnglishandSpanish,withallstudyparticipantsselecting whichlanguagetheywouldpreferforparticipation.Bilingualdatacollectorsinteracted withvisitorsandconductedinterviewsinbothEnglishandSpanish.Datawerecollected attwosites,OMSI(July2015)andScienceWorks(October2015). AudienceViewpointsConsultingOMSIZooinYouSummative13 METHODS METHOD1:GeneralVisitorStudy Method(s) Pairedcuedobservations andinterviewsatOMSIand ScienceWorks SampleSize(n=120total) n=90observationsand interviewsatOMSI n=30observationsand interviewsatScienceWorks Purpose Examinevisitor awareness,engagement, andinterestintopics aboutthehuman microbiome.Comparethe ZooinYouexperienceat OMSIandScienceWorks TheAVCteamdecidedtocuevisitorgroups(i.e.,askingthembeforetheyenterifthey agreetobeobservedandtheninterviewedaftertheyvisittheexhibition)toensurea moreefficientdatacollectionperiod.Itwouldhavebeenmoredifficulttointercept visitorsafterobservingthemandpossiblylosetheinterviewportioniftheydecidednot toparticipateinthestudy.Additionally,sinceZooinYouhasanopenfloorplan,wherea visitorgroupcanleavethespaceandcomebacktoitatmultiplelocations,itwas importanttoletgroupsknowwhichexhibitelementswereincludedinZooinYouso visitorswouldremaininthatspaceduringthestudyperiod. ToexaminetheexhibitioncomponentswithgeneralvisitorsatOMSIandScienceWorks (inAshland,Oregon),visitorswererecruitedattheentranceoftheexhibitionandasked toparticipateinthestudy.Thosewhoagreedwerefirstobservedintheexhibition,and theninterviewedabouttheirvisitafterwards.Thetargetaudienceconsistedofgeneral visitorgroupswithchildreningrades4-12,includingSpanish-speakinggroups(materials wereavailableinEnglishandSpanish).Attheendoftheinterview,visitorgroupswere askedtocompleteashortsurveyconsistingprimarilyofdemographicquestions. EvaluationinstrumentsuseinOMSIandScienceWorkswereessentiallythesame;the nameofinstitutionsandthemapsusedfortimingandtrackingaretheexceptions(see AppendicesBandCfortheinstruments).SinceScienceWorksrepresentsthetypeof museum–insize,andvisitorattendance–thatmightrenttheZooinYoutraveling exhibition,thehopewasthatinformationgatheredatScienceWorkswouldhelppainta pictureofthevisitorexperience,includingtimeattendingtheexhibitionandaudience demographics,atanothersciencecenter.Thiswouldbehelpfulwhentalkingtoother institutionsconsideringtakingZooinYou,asScienceWorksmaybemoretypicalofthe typeofinstitutiontohosttheexhibition. AudienceViewpointsConsultingOMSIZooinYouSummative14 METHOD2: FamilyScienceNightStudy Method(s) Interviews SampleSize n=43familygroups Spanish-speaking Purpose Reachthetargetaudience ofSpanish-speaking families.Gatherreaction tobilingualnatureof exhibition,interactions andconnectionwith OMSI. ToreachthetargetaudienceofLatino/Hispanic/Spanish-speakingfamilygroups,data collectionoccurredduringaFamilyScienceNight,aspecialeventheldatOMSIonJuly 20,2015.Twohalls(theEarthScienceandLifeSciencehalls)werecordonedoffforthe event.TheZooinYouexhibitionwaslocatedintheLifeSciencehall.Bilingualdata collectorswereemployed,andeachdatacollectorconductedinterviewsinEnglish and/orSpanishwithSpanish-speakingvisitors(visitorschosethelanguagethey preferred).Sincetheeventlastedfortwohours,theAVCteamusedthreedata collectorstoconductshortinterviewslastingbetween8to10minuteseachinorderto reachthetargetsamplesize.SeeAppendixDfortheinstrument. METHOD3:ScienceCaféStudy Method(s) Surveys SampleSize n=142adults Purpose Examinevisitorawareness, engagement,andinterestin topicsaboutthehuman microbiome. SurveyswereusedtoevaluatetheScienceCaféheldonAugust18,2015attheEmpirical Theatre,atOMSI.Itwasoriginallyexpectedthatthisportionoftheevaluationwould includeonlyadults(18yearsandolder),howevertherewasasmallpercentageof participantswhoattendedtheScienceCaféeventwhowereundertheageof18years old.OMSIstaffdistributedsurveysforparticipantstocomplete.Giventhedurationof theeventandtheneedtoreachmanyparticipantsatonce,participantsweregivenpenand-papersurveys.Ashortsurveywasthemostsuccessfulwaytocollectalarger numberofsurveysattheevent.Theoriginalgoalwastocollect50to75surveys, howeverthenumberofparticipantsinattendanceexceededtheestimatedattendance number.TheevaluationinstrumentincludeditemsfocusedontheScienceCafé,its contentanddelivery,andhadsomequestionsfromtheGeneralVisitorStudy.This includedratingitems,aswellasclosedandopen-endedquestions.SeeAppendixEfor theinstrument. AudienceViewpointsConsultingOMSIZooinYouSummative15 FINDINGS:GeneralVisitorStudy Note:Inthefindingssectionnotallofthesamplesizesforthetableswillmatchthetotal numberofparticipantsinthestudy.Typically,thisisbecausesomeparticipantsdidnot answeraquestionorfilloutpartofthedemographicsurvey.Whennoteveryone answeredaquestionthepercentageisdividedbythenumberofrespondentsandnot thenumberofparticipants. Sample-OMSI DatacollectionforthegeneralvisitorstudyatOMSIwasconductedoverfivedays,from July21st,2015throughJuly25th,2015.VisitorswereinterceptedastheyenteredtheZoo inYouexhibitionandaskedtoparticipateinthestudy.Anyindividualwhodeclinedto participateinthestudywasnotobservedandwasnotaskedtoparticipateinan interviewattheendoftheirvisit.Therewereapproximately15refusalstoparticipatein thestudy. Datacollectorsencouragedvisitorstoexploretheexhibitioninthewaytheynormally would,thenreturntothedatacollectorattheendoftheirtimeintheexhibition.During thevisit,datacollectorsobservedandtrackedthemainvisitorandtheirgroup,notingat whichexhibitelementstheystopped,forhowlong,andwhetheranymemberofthe groupparticipatedinahands-onactivitywithintheexhibition.Attheendofthevisit, datacollectorsconductedashortinterviewwiththemainvisitor,includinganyother membersofthegroupwhochosetoparticipateintheinterview. Morethantwothirdsofparticipants(71%)inthegeneralvisitorstudyatOMSIwere female,comparedtojustoveraquarter(29%)male(seeTable1).Mostgeneralvisitors atOMSIrangedbetween31and50yearsold,withthelargestmajority(33%)between 31and40yearsold.Alongwiththe90individualswhocompletedaninterview,281 individualstouredtheexhibitioninthegroupswiththesurveyparticipants.SeeTable1 forabreakdownoftheagesofothergeneralvisitorstoOMSI.Mostoftheother individualsvisitingOMSI(69%)wereundertheageof18yearsold.Halfofgeneral visitorstoOMSIlivedinOregon.Almostathirdofvisitors(32%)livedinthewestern UnitedStates,whileasmallerpercentageofvisitors(14%)livedinotherpartsofthe UnitedStatesorwereinternationalvisitors. MorethanthreequartersofthegeneralvisitorparticipantsatOMSIidentifiedasWhite. Participantswereinvitedtowriteabetterdescriptionoftheirracialidentityinthe “Other”category.Examplesofthosedescriptionswritteninthe“Other”categoryare: AmericanIndianandWhite,AsianandWhite,BlackandAsian,HispanicandMexican.A smallerpercentageofvisitorsdescribedthemselvesasAsian(6%),American Indian/AlaskaNative(1%),NativeHawaiian/PacificIslander(1%)andAfrican American/Black(1%).MostgeneralvisitorstoOMSI(89%)didnotidentifyas Latino/Hispanic/Spanishinorigin. AudienceViewpointsConsultingOMSIZooinYouSummative16 Table1:DemographicsforGeneralPublicVisitorsatOMSI Characteristic Gender Female Male AgeCategory 6to11 12to18 19to25 26to30 31to40 41to50 51to60 61andabove AgeofOtherGroupMembers 0to5 6to11 12to18 19to25 26to30 31to40 41to50 51to60 61andabove LocationofVisitors LiveinOregon LiveinwesternUnitedStates LiveoutsideofwesternUnitedStates RaceofParticipants CaucasianorWhite Other Asian AmericanIndianorAlaskaNative NativeHawaiianorPacificislander AfricanAmericanorBlack Latino/Hispanic/SpanishOriginofParticipants Non-Latino/Hispanic/Spanishorigin Latino/Hispanic/Spanishorigin Numberofparticipants (n=90) n=84 60 24 n=90 2 5 2 7 30 24 6 14 90Groups 36 115 43 8 9 30 28 5 7 n=84 45 27 12 n=85 67 10 5 1 1 1 n=84 75 9 Percentage Percentage 71% 29% Percentage 2% 6% 2% 8% 33% 27% 7% 16% Percentage 13% 41% 15% 3% 3% 11% 10% 2% 2% Percentage 54% 32% 14% Percentage 79% 12% 6% 1% 1% 1% Percentage 89% 11% AudienceViewpointsConsultingOMSIZooinYouSummative17 Table1:DemographicsforGeneralPublicVisitorsatOMSI,continued LanguageSpokenatHomebyParticipants English CombinationofEnglishandanotherlanguage otherthanSpanish EnglishandSpanish Spanish Mandarin Cantonese PreviousOMSIAttendance Havevisitedbefore FirstvisittoOMSI OMSIMembershipofParticipants Non-member Member Numberofparticipants (n=84) 70 Percentage 83% 6 5 1 1 1 n=85 50 35 n=85 59 26 7% 6% 1% 1% 1% Percentage 59% 41% Percentage 69% 31% MorethanthreequartersofgeneralvisitorstoOMSI(83%)spokeonlyEnglishathome. AsmallpercentageofOMSIvisitors(6%)spokebothEnglishandSpanishathome,and another7%ofvisitorsspokeacombinationofEnglishandanotherlanguageathome. CombinationsofEnglishandanotherlanguagespokenathomeincludeThai,Mandarin, Nahuatl,French,RussianandKorean. OverhalfofthegeneralvisitorstoOMSI(59%)hadvisitedOMSIbefore.Lessthana third(31%)ofgeneralvisitorstoOMSIweremembers,whiletwothirdsofvisitorswere non-members.ThemajorityofOMSIgeneralvisitors(74%)saidtheywerelikelytovisit OMSIagaininthefuture(seeTable2). Table2:LikelihoodofReturning,ParticipantsinGeneralVisitorStudyatOMSI (Not atall) Rating Numberof responses (n=83) Percentageof Participants (Very likely) 1 2 3 4 5 6 7 1 4 1 6 10 14 47 1% 5% 1% 7% 12% 17% 57% Note:Scalewasfrom1(Notatalllikely)to7(Verylikely) AudienceViewpointsConsultingOMSIZooinYouSummative18 Sample-ScienceWorks DatacollectionforthegeneralvisitorstudyatScienceWorkswasconductedoverthree days,fromOctober23rd,2015throughOctober25th,2015.Visitorswereinterceptedas theyenteredtheZooinYouexhibitionandaskedtoparticipateinthestudy.Any individualwhodeclinedtoparticipateinthestudywasnotobservedandwasnotasked toparticipateinaninterviewattheendoftheirvisit.Therewereapproximately4 refusalstoparticipateinthestudy,allofwhichwereduetogroupsattendingbirthday partiesatScienceWorksononeofthedaysofdatacollection. Datacollectorsencouragedvisitorstoexploretheexhibitionhowevertheynormally would,thenreturntothedatacollectorattheendoftheirtimeintheexhibition.During thevisit,datacollectorsobservedandtrackedthemainvisitorandtheirgroup,notingat whichexhibitelementstheystopped,forhowlong,andwhetheranymemberofthe groupparticipatedinahand-onactivitywithintheexhibition.Attheendofthevisit, datacollectorsconductedashortinterviewwiththemainvisitor,includinganyother membersofthegroupwhochosetoparticipateintheinterview. Morethantwothirdsofparticipants(67%)inthegeneralvisitorstudyatScienceWorks werefemale(seeTable3).MostgeneralvisitorsatScienceWorkswereadultsabovethe ageof31yearsold,withthelargestmajority(37%)between31and40yearsold.Along withthe30individualswhocompletedaninterview,115individualsattendedthevisitin thegroupswiththesurveyparticipants.SeeTable3forabreakdownoftheagesof othergeneralvisitorstoScienceWorks.Mostoftheotherindividualsvisiting ScienceWorks(76%)wereundertheageof18yearsold.Morethanthreequartersof generalvisitorstoScienceWorks(77%)livedinOregon.Theothergeneralvisitors interviewedatScienceWorks(23%)livedinthewesternUnitedStates. ThemajorityofgeneralvisitorstoScienceWorks(76%)identifiedasWhite.Asmaller percentageofvisitorsidentifiedasAsian(3%),AfricanAmerican/Black(3%),and AmericanIndian/AlaskaNative(3%).Morethan10%ofScienceWorksvisitorschosethe “Other”category.Participantswereinvitedtowriteabetterdescriptionoftheirracial identityinthe“Other”category.Examplesofthosedescriptionswritteninthe“Other” categoryare:AmericanIndianandWhite,AsianandWhite.Only10%ofgeneralvisitors toScienceWorksidentifiedasLatino/Hispanic/Spanishinorigin.Almostallvisitorsto ScienceWorks(97%)saidtheyspokeonlyEnglishathome,withjust3%ofvisitors speakingacombinationofEnglishandUrduathome.Morethanthreequartersofthe generalvisitorstoScienceWorks(77%)hadvisitedScienceWorksbefore.Generalvisitors toScienceWorksweresplit50/50intermsofmembersandnon-members,whichisa relativelyhighnumberofvisitingmembers. AudienceViewpointsConsultingOMSIZooinYouSummative19 Table3:DemographicsforGeneralPublicVisitorsatScienceWorks Characteristic Gender Female Male AgeCategory 6to11 12to18 19to25 26to30 31to40 41to50 51to60 61andabove AgeofOtherGroupMembers 0to5 6to11 12to18 19to25 26to30 31to40 41to50 51to60 61andabove LocationofVisitors LiveinOregon LiveinwesternUnitedStates LiveoutsideofwesternUnitedStates RaceofParticipants CaucasianorWhite Other Asian NativeHawaiianorPacificislander AfricanAmericanorBlack AmericanIndianorAlaskaNative Latino/Hispanic/SpanishOriginof Participants Non-Latino/Hispanic/Spanishorigin Latino/Hispanic/Spanishorigin Numberofparticipants (n=30) n=30 20 10 n=30 1 4 1 2 11 3 3 5 Percentage Percentage 67% 33% Percentage 3% 13% 3% 7% 37% 10% 10% 17% 30Groups 18 58 16 1 3 5 8 5 5 n=30 23 7 0 n=29 22 4 1 1 1 0 Percentage 16% 50% 10% 1% 3% 4% 7% 4% 4% Percentage 77% 23% 0% Percentage 76% 14% 3% 3% 3% 0% n=26 23 3 Percentage 89% 11% AudienceViewpointsConsultingOMSIZooinYouSummative20 Table3:DemographicsforGeneralPublicVisitorsatScienceWorks,continued LanguageSpokenatHomebyParticipants English EnglishandUrdu Spanish PreviousScienceWorksAttendance Havevisitedbefore FirstvisittoScienceWorks ScienceWorksMembershipofParticipants Non-member Member Numberofparticipants (n=29) 28 1 0 n=30 23 7 n=30 15 15 Percentage 97% 3% 0% Percentage 77% 23% Percentage 50% 50% ThemajorityofScienceWorksgeneralvisitors(87%)saidtheywerelikelytovisit ScienceWorksagaininthefuture(seeTable4). Table4:LikelihoodofReturning,ParticipantsinGeneralVisitorStudyatScienceWorks (Notat alllikely) (Very likely) Rating 1 2 3 4 5 6 7 n=30 Percentage of Participants 0 1 2 1 0 2 24 0% 3% 7% 3% 0% 7% 80% Note:Scalewasfrom1(Notatalllikely)to7(Verylikely) HowTinyexhibitelement AudienceViewpointsConsultingOMSIZooinYouSummative21 Analysis-OMSI TimingandTracking OfindividualstrackedinZooinYouatOMSI,timesrangedfrom40secondsto25 minutesand38seconds.Themediantimewas7minutes55seconds,meaningthatthe averagegroupspentjustalittleunder8minutesintheexhibition;medianisusedasitis themiddlenumber,andisnotskewedbylargerorsmallernumbersdisproportionately (asthemeanis). IntermsofthenumberofelementsstoppedatinOMSI(outof14totalexhibit components)was6.0;theaveragegroupstoppedatlessthanhalfoftheexhibit components(43%).SeeTable5foracompletelistofthenumberofstopsmadeby visitorsduringtheirvisittoZooinYouatOMSI. Table5:TotalNumberofExhibitElementsStoppedAt(outof14),atOMSI Numberof elements Numberof stoppedat participants(n=89) Percentage 0 0 0% 1 2 2% 2 3 3% 3 11 12% 4 12 14% 5 10 11% 6 14 16% 7 13 14% 8 8 9% 9 9 10% 10 6 7% 11 1 1% 12 0 0% 13 0 0% 14 0 0% OfindividualstrackedintheZooinYouexhibitionatOMSIthemostattractiveexhibit elements,bythepercentagewhostoppedtoengagethem,weretheDNAPuzzle(60%), theHandWashingstation(59%),theMarbleMaze(57%),andWeatherReport(56%). Sixoftheexhibitelementshadstoppingpercentagesinthefortypercentrange.Infact, themedianpercentforanexhibitelementwas44%,meaningthatonaverageanexhibit elementwaslikelytoattractaroundtwo-fifthsofthegroupsvisitingZooinYou. AudienceViewpointsConsultingOMSIZooinYouSummative22 Inlookingatthemediantimeforthosewhoengagedwithspecificexhibitelements,the higheststaytimeswerefortheMarbleMaze(1:44),DNAPuzzle(1:35),andUnderthe Lens(1:15).Therewereanadditionalnumberofcomponentsthathadastaytimeof oneminuteorjustover:WeatherReport,HowTiny,MicrobesinBalance,andStories andChoices.Theresthadastaytimeofunderoneminute(seeTable6andFigure1). SeeAppendixBforrendereddrawingsoftheexhibitcomponentsontheflooratOMSI. Table6:PercentageEngagingandTimeatExhibitComponents,atOMSI Numberof MedianTime participants (thosewho ExhibitElements (n=90) PercentageEngaging engaged) DNAPuzzle 54 60% 1min.35sec. HandWashing 53 59% 48sec. MarbleMaze 51 57% 1min.44sec. WeatherReport 50 56% 1min.8sec. UndertheLens 44 49% 1min.15sec. HowTiny 42 47% 1min.5sec. MVPPuzzle 40 44% 33sec. PhotoOpportunity 39 43% 42sec. MicrobeMirror 38 42% 56sec. BuildaPhage 36 40% 40sec. MeettheMicrobes 33 37% 47sec. MicrobesinBalance 27 30% 1min.4sec. BacteriophageSculpture 16 18% 15sec. StoriesandChoices 7 8% 1min.0sec. AudienceViewpointsConsultingOMSIZooinYouSummative23 Figure1:MapofEngagementandStayTimesofExhibitComponentsatOMSI(n=90) PhotoOpportunity 43%,0:42 StoriesandChoices 8%,1:00 HandWashing 59%,0:48 HowTiny 47%,1:05 MicrobesinBalance 30%,1:04 MicrobeMirror 42%,0:56 WeatherReport 56%,1:08 BuildaPhage 40%,0:40 BacteriophageSculpture 18%,0:15 MVPPuzzle 44%,0:33 UndertheLens 49%,1:15 MarbleMaze 57%,1:44 DNAPuzzle 60%,1:35 MeettheMicrobes 37%,0:47 Entrance Interview Note:Foropen-endedresponses,directquotesareprovidedinitalics. GeneralvisitorswereaskedtocompletethissentenceabouttheirvisittotheZooinYou exhibition:“Ineverrealizedthat…”VisitorstoOMSImostoften(17%)referencedlearning somethingfromaparticularpartoftheZooinYouexhibition(seeTable7).Somevisitors (16%)saidtheyalreadyknewaboutthehumanmicrobiome.Generalvisitorsalsoreported learningaboutthesmallsizeofmicrobes(14%)andthenumberofmicrobeshumanshave ontheirbodiesandintheirbodies(14%).Thesamepercentageofvisitors(14%)saidtheydid notreadmuchordidnotknowhowtoanswerthequestion.Afewvisitors(8%)learned aboutwhatamicrobeis,andafewvisitors(3%)learnedthatmicrobescouldbegoodfor humans.And8%ofvisitorsgaveresponsesthatdidnotfitintoanyofthesecategories. AudienceViewpointsConsultingOMSIZooinYouSummative24 Table7:WhatGeneralVisitorsLearnedatZooinYouatOMSI Numberof participants Response (n=82) Percentage Referenceofspecificpartofexhibition 15 17% Ialreadyknewaboutthistopic 14 16% Microbesweresmall/size 13 14% Wehavesomanymicrobesonusandinus 13 14% Ididn’treadmuch/Idon’tknow 13 14% Whatamicrobeis 7 8% Microbescanbegoodforhumans 3 3% Everythingisnew/Ididn’tknowanyofthis 2 2% Miscellaneous 8 8% Note:Visitorscouldprovidemorethanoneresponsetothisitemsothecolumnpercentagestotalmore than100% VisitorstoOMSImostoften(17%)referencedlearningsomethingfromaparticularpart oftheZooinYouexhibition. Youhadtowashyourhandsforsolongtogetthegermsoff. Thatmicrobesareinpills. ThateatingArchaeamakesyoufart. Somevisitors(16%)saidtheyalreadyknewaboutthehumanmicrobiome. Wentthroughanatomyclass.Alreadyknewalot. Theexhibitisnewtome,butI'manursesonotthecontent. Idon'tknow.Myhusband'sahighschoolscienceteacherandIaminthefield too. Somegeneralvisitors(14%)alsoreportedlearningaboutthesmallsizeofmicrobes. Microbesaresosmall.Andtherearesomanyofthem. Learningcouldbesointeractive.Howtinythemicrobesare.That'scrazy. Otherbacteriacanactuallybethatsmall. AudienceViewpointsConsultingOMSIZooinYouSummative25 Somegeneralvisitors(14%)foundoutaboutthenumberofmicrobeshumanshaveon theirbodiesandintheirbodies. There'ssomanygermsonyourbody. Thatwehadfungusalloverus,naturally. Thenumberofmicrobesinourbody. Thesamepercentageofvisitors(14%)saidtheydidn’treadmuchordidn’tknowhowto answerthequestion. Didn'treadmuch. I'mwiththekidsandsoI'mnotreallypayingattention. No,nothing. Afewvisitors(8%)learnedaboutwhatamicrobeis,andwhatitdoes. Whatmicrobeswere. I'veneverseenapictureofbacteria. It'saboutbacteria. Afewvisitors(3%)learnedthatmicrobescouldbegoodforhumans. Howthey(microbes)helpmybody. Virusescouldbeforgoodpurposes. Thereweresomanymicrobesandsomewereactuallyhelpful. And8%ofvisitorsgaveresponsesthatdidnotfitintoanyofthesecategories. Howtheearworked,howtheeardrumworks.(Theearexhibitreferencedhere wasanadjacentpermanentexhibitinthehall,notapartofZooinYou.) Reaffirmnottojustuseantibioticsallthetime.Ialreadyknewthatbutit reaffirmedit. AudienceViewpointsConsultingOMSIZooinYouSummative26 VisitorswereaskedwhattheythoughtwasthemainideaoftheZooinYouexhibition (seeTable8).MorethanathirdofgeneralvisitorstoOMSI(34%)saidthemainideaof theexhibitionwasshowinghowthehumanbodyworks.Almostathirdofvisitors(31%) thoughttheexhibition’sgoalwasteachaboutmicrobes,virusesandbacteriaingeneral. SomeOMSIvisitors(13%)believedthattheexhibitionshowedmicrobescouldbegood andbad.Afewvisitors(6%)saidtheexhibitiontaughtaboutbeinghealthyandhowto maintainhumanhealth.Afewvisitors(3%)madereferencetospecificexhibitelements, andafewvisitors(3%)werenotsurewhatwasthemainideaoftheZooinYou exhibition.And9%ofvisitorsgaveresponsesthatdidnotfitintoanyofthese categories. Table8:GeneralVisitorPerceptionsofTheMainIdeaofZooinYouatOMSI Numberof participants Response (n=90) Percentage Howyourbodyworks 31 34% Aboutmicrobesingeneral 28 31% Microbescanbegoodandbad 12 13% Healthandbeinghealthy 5 6% Referencetospecificexhibitelement 3 3% Idon’tknow 3 3% Miscellaneous 8 9% Note:Visitorscouldprovidemorethanoneresponsetothisitemsothecolumnpercentagestotalmore than100% MorethanathirdofgeneralvisitorstoOMSI(34%)saidthemainideaoftheexhibition wasshowinghowthehumanbodyworks. Germsandvirusesinyoumakeyoufunction,howyoufunction. Lettingpeopleknowwhatyou'remadeupof,whatgoesoninsideyourbody. Teachingyouaboutyourbodyandthethingsgoingoninsideyourbody. Almostathirdofvisitors(31%)thoughttheexhibition’sgoalwastoteachabout microbes,virusesandbacteriaingeneral. Germsanddisease. Thebacteria. Germsandpeople. AudienceViewpointsConsultingOMSIZooinYouSummative27 SomeOMSIvisitors(13%)believedthattheexhibitionshowedthatmicrobescouldbe goodorbad. They’reallaroundyoutherearebigandsmallthings.Somecangoaway,some aregoodandsomearebad. Thegutonesaregoodandthehandonesarebad. It'skindoflikethebacterialobby.Therearebothgoodandbadbacteria.It's makingkidsawareofbothtypes. Afewvisitors(6%)saidtheexhibitiontaughtpeopleaboutbeinghealthyandhowto maintainhumanhealth. Howtobemorehealthy.It'sbettertobeclean,takecareofyourself. Todiscusshowmicrobesarehealthyforyou.Alsothere'sunhealthystuff.It'sok topickupababy'spacifierandputitintheirmouth. Howtostayhealthy. Afewvisitors(3%)madereferencetospecificexhibitelements. AboutDNAtesting. Washyourhands. Thekidswillsaywashingtheirhands.Theeffectsofbacteriaandhowtokillthem out. Afewvisitors(3%)werenotsurewhatwasthemainideaoftheZooinYouexhibition. Idon'tknow. Icouldn’teventellyou. And9%ofvisitorsgaveresponsesthatdidnotfitintoanyofthesecategories. Pickupthingsfromallyourinteractions. AudienceViewpointsConsultingOMSIZooinYouSummative28 Generalvisitorswereinformedthatoneofthemainideasabouttheexhibitionwas“Our bodiesareacomplexecosystemthatwearejustbeginningtoexplore.”Visitorswere askedwhatpartsoftheexhibitiondidagoodjobcommunicatingthatmessage(see Table9).Almostathirdofvisitors(31%)reportednotlearningorseeingthatmessage anywherespecificwithintheZooinYouexhibition.Theexhibitelementsmentionedby generalvisitorstoOMSIweretallied,withtheelementsmostoftenmentionedbeing theHowTinyinteractive(17%)andtheMarbleMazegame(10%).Justlessthan10%of visitorsfeltthatmanyoralloftheexhibitelementscommunicatedthemainidea. Table9:ExhibitElementsThatCommunicatedtheMainIdeaatOMSI Numberof participants Response (n=90) Percentage Ididn’tfindanything,Idon’tknow 28 31% HowTiny 15 17% MarbleMazegame 9 10% Everything/multipleelements 8 9% HandWashing 7 8% MVPPuzzle 6 7% MeettheMicrobesintropanel 6 7% Earexhibit(notpartofZooinYou) 6 7% DNApuzzle 5 6% WeatherReport 4 4% MicrobesinBalancegame 2 2% MicrobeMirrorinteractive 2 2% UndertheLensmicroscope 1 1% BuildaPhage 1 1% BacteriophageSculpture 1 1% StoriesandChoices 1 1% Note:Visitorscouldprovidemorethanoneresponsetothisitemsothecolumnpercentagestotalmore than100% VisitorswereaskedwhichpartsoftheZooinYouexhibitionworkedbestfortheirgroup (seeTable10).GeneralvisitorstoOMSImostoftenmentionedHandWashing(20%),the DNAPuzzle(17%),theMarbleMazegame(14%)andWeatherReport(14%).Asmall percentageofvisitors(10%)saidthatanythinginteractiveworksespeciallywellfortheir group.Smallerpercentagesofvisitorsmentionedotherexhibitelementsthatworked wellfortheirgroup.And4%ofvisitorsgaveresponsesthatdidnotfitintoanyofthese categories. AudienceViewpointsConsultingOMSIZooinYouSummative29 Table10:WhatWorkedBestforGeneralVisitorGroupsatOMSI Numberof participants Response (n=90) Percentage HandWashing 18 20% DNAPuzzle 15 17% MarbleMazegame 13 14% WeatherReport 13 14% Anythinginteractive 8 10% HowTinyinteractive 7 8% MVPPuzzle 6 7% BuildaPhage 4 4% Earexhibit(notpartofZooinYou) 4 4% UndertheLensmicroscope 3 3% MicrobesinBalancegame 2 2% MicrobeMirrorinteractive 2 2% MeettheMicrobesintropanel 1 1% PhotoOpportunity 1 1% BacteriophageSculpture 0 0% StoriesandChoices 0 0% Miscellaneous 4 4% Note:Visitorscouldprovidemorethanoneresponsetothisitemsothecolumnpercentagestotalmore than100% Whenaskediftheyrememberedseeingorhearingtheterm“humanmicrobiome” anywhereintheexhibition,themajorityofgeneralvisitorstoOMSI(72%)didnot rememberencounteringtheterm(seeTable11).Alittlemorethanoneinfivevisitors (20%)didrememberseeingorhearingtheterm. Table11:DidVisitorsSeetheTerm“HumanMicrobiome”atOMSI Numberof participants Response (n=82) Percentage Yes,Isaw“humanmicrobiome” 17 21% No,Ididn’tseethis 65 79% Datacollectorsfollowedupwithvisitorsandaskedwhatstoodoutmosttothemabout theterm“humanmicrobiome”(seeTable12).OfthoseOMSIvisitorswhosaidtheydid AudienceViewpointsConsultingOMSIZooinYouSummative30 rememberseeingorhearingtheterm,visitorsmostoften(35%)saidtheycouldnot rememberexactlywheretheysawit.Asmallpercentageofvisitorsmentionedexhibit elementswheretheyrememberedseeingorhearingtheterm“humanmicrobiome”like theHowTinyinteractive(18%),MeettheMicrobesintropanel(12%),theDNAPuzzle (12%),HandWashinginteractive(6%),theMarbleMazegame(6%),andWeather Report(6%).And6%ofvisitorsgaveresponsesthatdidnotfitintoanyofthese categories. Table12:IfSawTerm“HumanMicrobiome”WhatStoodout,atOMSI Numberof participants Response (n=17) Percentage Isawit,butdon’trememberwhere 6 35% HowTinyinteractive 3 18% MeettheMicrobesintropanel 2 12% DNAPuzzle 2 12% HandWashing 1 6% MarbleMazegame 1 6% WeatherReport 1 6% Miscellaneous 1 6% Note:Visitorscouldprovidemorethanoneresponsetothisitemsothecolumnpercentagestotalmore than100% GeneralvisitorstoOMSIwereaskedifhavingtheexhibitioninEnglishandSpanish enhanced,detractedfrom,ormadenodifferencetotheirexperience(seeTable13). Themajorityofvisitors(72%)saidhavingbothlanguagesdidnotmakeadifferenceto theirexperience,andalmostafifthofvisitors(20%)saiditenhancedtheirexperience.A smallnumberofvisitors(8%)saidhavingtheexhibitioninEnglishandSpanishdetracted fromtheirexperience.Forgeneralvisitors,almosteveryonesaidthebilingual interpretationwasnotdetractingfromtheirexperience,whichiscountertosome opinionsinthemuseumfieldthatmorethandoublingtheamountoftextwouldbean issuefornon-Spanishspeakingvisitors.Thiswasnotfoundtobethecase. Table13:VisitorReactionstoBilingualExhibitionatOMSI Numberof participants Response (n=86) Percentage MadenoDifference 62 72% Enhancedthevisit 17 20% Detractedfromthevisit 7 8% Datacollectorsfollowedupwithvisitorsandaskedwhy,specifically,havingthe exhibitioninbothEnglishandSpanishaffectedordidnotaffecttheirexperience. AudienceViewpointsConsultingOMSIZooinYouSummative31 Visitorswhosaiditdidnotmakeadifferenceforthem(72%)gavesomeofthe followingresponses: Can'treadorspeakSpanish. Usedtoit.I'mfromTexas,everythingisinSpanish. OnlyreadtheEnglish. IspeakSpanish,butIdidn'treadit. It'seasytopresstheEnglishbutton. ButI'mgladtoseeit. Visitorswhosaiditenhancedtheirexperience(20%)gavesomeofthefollowing responses: Canspeakandreadbothlanguages. Speakalittle.Makesitmoreaccessibleforwideraudience.Shouldinclude French. YoungerchildislearningSpanish.It'ssomeplacethat'smoreinclusive.That's good.It'simportanttoknowtherearelotsofdifferentkindsofpeople. WespeakSpanishsoit'snicetohaveitandbeabletoreadthestuffinSpanish. There'salotofkidswhospeakdifferentlanguagesanditmakesitsomethinglots ofpeoplecando. Visitorswhosaiditdetractedfromtheirexperience(8%)gavesomeofthefollowing responses: Sometimeswecouldn'tgetEnglishtopopup(probablyreferringtomalfunction inmicrobemirrorhandsonactivity). HadtosetsometoEnglishfirst.Kidshadahardtimewiththis. TherewasoneplacewheretherewasnoEnglishatall.(WeatherReport-in Spanishmodeandvisitordidn'trealizesomeonehadselectedit) AudienceViewpointsConsultingOMSIZooinYouSummative32 Visitorswereaskedtoanswer,onascalefrom1to7,with1being“stronglydisagree” and7being“stronglyagree,”threequestionsthatdirectlyrelatedtothegoalsofthe ZooinYouproject.GeneralvisitorstoOMSIgavegenerallypositiveratingsinresponse tothesequestions(seeTable14).Therewasagoodbitofconsistencyinhowwellthe exhibitionachieveditsmaingoals,sincetheaveragesrangedfrom5.0to5.3;theseare alsorelativelystrongagreementratings,abovethemiddlepointofneitheragreeingnor disagreeing. Table14:RatingsbyParticipantsintheGeneralVisitorStudyatOMSI (Strongly disagree) Today’svisit… Helpedmelearnabout themicrobesinmyown body(n=83) Increasedmy understandingofthe interactionsbetweenmy body,mymicrobesand myenvironment(n=81) Mademewanttolearn moreaboutwhat scientistsarediscovering aboutmicrobesand health(n=82) (Strongly agree) Average 1 2 3 4 5 6 7 5.0 4% 5% 5% 15% 35% 22% 16% 5.2 3% 3% 9% 11% 28% 32% 15% 5.3 1% 2% 9% 12% 27% 28% 21% Note:Scalewasfrom1(Stronglydisagree)to7(Stronglyagree) BacteriophageSculptureexhibitelement AudienceViewpointsConsultingOMSIZooinYouSummative33 Analysis-ScienceWorks TimingandTracking Ofthe24individualstrackedinZooinYouatScienceWorks,timesrangedfrom2 minutes28secondsto43minutesand55seconds(sixparticipantsintheScienceWorks studywerenottrackedthroughtheexhibition,onlyinterviewed).Themediantimewas 15minutes0seconds,meaningthattheaveragegroupspent15minutesinthe exhibition;medianisusedasitisthemiddlenumber,andisnotskewedbylargeror smallernumbersdisproportionately(asthemeanis). Intermsofthenumberofstopsmade,theaveragenumberofelementsstoppedatin ScienceWorks(outof14totalexhibitelements)was8.3;theaveragegroupstoppedat morethanhalfoftheexhibitelements(59%).SeeTable15foracompletelistofthe numberofstopsmadebyvisitorsduringtheirvisittoZooinYouatScienceWorks. Table15:TotalNumberofElementsStoppedat(outof14),atScienceWorks Numberof Elements Numberof StoppedAt participants(n=24) Percentage 0 0 0% 1 0 0% 2 0 0% 3 1 4% 4 1 4% 5 4 17% 6 2 8% 7 2 8% 8 1 4% 9 3 13% 10 3 13% 11 4 17% 12 2 8% 13 1 4% 14 0 0% ForthosevisitingZooinYouatScienceWorks,themostpopularexhibitelementswere theHandWashingstation(83%),UndertheLens(79%),WeatherReport(79%),andthe MarbleMaze(75%).ThesewerefollowedbyHowTiny(67%)andtheDNAPuzzle(63%). Themedianpercentforanexhibitelementwas54%,meaningthatonaveragean exhibitelementwaslikelytoattractaroundonehalfofthegroupsvisitingZooinYou. AudienceViewpointsConsultingOMSIZooinYouSummative34 Inlookingatthemediantimeforthosewhoengagedwithspecificexhibitelements, threeofthecomponentshadastaytimeofovertwominutes:MicrobeMirror(2:40), WeatherReport(2:20),andDNAPuzzle(2:01).ThenexthighestwereStoriesand Choices(1:48),MarbleMaze(1:34),UndertheLens(1:29),MostValuablePlayers(1:13), HandWashing(1:11),andHowTiny(1:10)Therewereanadditionalnumberof componentsthathadastaytimeofoneminuteorjustover:WeatherReport,HowTiny, MicrobesinBalance,andStoriesandChoices.Theresthadastaytimeofunderone minute(seeTable16andFigure2).SeeAppendixBforrendereddrawingsoftheexhibit componentsontheflooratOMSI. Table16:PercentageEngagingandTimeatExhibitComponents,atScienceWorks Numberof MedianTime participants (thosewho ExhibitElement (n=24) Percentage engaged) HandWashing 20 83% 1min.11sec. UndertheLens 19 79% 1min.29sec. WeatherReport 19 79% 2min.20sec. MarbleMaze 18 75% 1min.34sec. HowTiny 16 67% 1min.10sec. DNAPuzzle 15 63% 2min.1sec. MVPPuzzle 13 54% 1min.13sec. MeettheMicrobes 13 54% 37sec. BuildaPhage 12 50% 55sec. MicrobeMirror 12 50% 2min.40sec. MicrobesinBalance 12 50% 54sec. PhotoOpportunity 12 50% 37sec. StoriesandChoices 10 42% 1min.48sec. BacteriophageSculpture 8 33% 15sec. AudienceViewpointsConsultingOMSIZooinYouSummative35 Figure2:MapofEngagementandStayTimesofExhibitComponentsatScienceWorks (n=24) WeatherReport 79%,2:20 PhotoOpportunity 50%,0:37 BacteriophageSculpture 33%,0:15 BuildaPhage 50%,0:55 MicrobeMirror 50%,2:40 HandWashing 83%,1:11 MicrobesinBalance 50%,0:54 UndertheLens 79%,1:29 DNAPuzzle 63%,2:01 HowTiny 67%,1:10 MarbleMaze 75%,1:34 StoriesandChoices 42%,1:48 MVPPuzzle 54%,1:13 MeettheMicrobes 54%,0:37 Entrance AudienceViewpointsConsultingOMSIZooinYouSummative36 Interview GeneralvisitorswereaskedtocompletethissentenceabouttheirvisittotheZooinYou exhibition:“Ineverrealizedthat…”VisitorstoScienceWorksmostoften(30%) referencedlearningsomethingfromaparticularpartoftheZooinYouexhibition(see Table17).Generalvisitorsalsoreportedlearningwhatamicrobeis(20%),aboutthe numberofmicrobeshumanshaveontheirbodiesandintheirbodies(17%).Some visitors(13%)saidtheyalreadyknewaboutthehumanmicrobiome.Afewvisitors(10%) learnedaboutthesmallsizeofmicrobes,andafewvisitors(7%)learnedthatmicrobes couldbegoodforhumans.AsmallnumberofvisitorstoScienceWorks(7%)saidtheydid notreadmuchwhilevisitingtheexhibition,ortheyweren’tsuretheyhadlearned anythingduringtheirvisit.And10%ofvisitorsgaveresponsesthatdidnotfitintoanyof thesecategories. Note:Foropen-endedresponses,directquotesareprovidedinitalics. Table17:WhatGeneralVisitorsLearnedatZooinYouatScienceWorks Numberof participants Response (n=30) Percentage Referenceofspecificpartofexhibition 9 30% Whatamicrobeis 6 20% Wehavesomanymicrobesonusandinus 5 17% Ialreadyknewaboutthistopic 4 13% Miscellaneous 3 10% Microbesweresmall/size 3 10% Ididn’treadmuch/Idon’tknow 2 7% Microbescanbegoodforhumans 2 7% Everythingisnew/Ididn’tknowanyofthis 0 0% Note:Visitorscouldprovidemorethanoneresponsetothisitemsothecolumnpercentagestotalmore than100% VisitorstoScienceWorksmostoften(30%)referencedlearningsomethingfroma particularpartoftheZooinYouexhibition. Handwashing-thatthereisthatmuchstuffgrowingonus.Themicroscopewas amazing.Intropanelcomment-It'sawesometoputamatchinggameinhere. Apersonwithacnecouldtakebacteriafromanotherpersonwithoutacneandbe cured.Andthesamethingaboutfecalmatter.Wouldyouletsomeoneelsetest yourfecalmatter? AudienceViewpointsConsultingOMSIZooinYouSummative37 Thenanometers,theperspectiveofhowitzoomed.Helpedmeidentifythe perspective.Thenanometer. GeneralvisitorstoScienceWorksalsoreportedlearningwhatamicrobeis(20%). Theactualshapeoftheviruses,thelocationofsomeofthedifferentbacteria. Whatgermslooklike.Andhowlongittakestowashthemoffyourhands. Thereweresomanydifferenttypesofbacteria. Somevisitorslearnedaboutthenumberofmicrobeshumanshaveontheirbodiesandin theirbodies(17%). Thatthere'ssomuchbacteria,liketrillions. Therearesomanygermsonyourbody. Allthegermsonyourhands.It'sprettygross. Somevisitors(13%)saidtheyalreadyknewaboutthehumanmicrobiome. I'manenvironmentalsciencemajor.It'shardtoanswer.Ididn'treallylearn anythingnew. Nothingnew.I'mlivingthroughthis.Ihavesomehealthissues. Iteachthis.I'manursinginstructorsoIalreadyknowmostofit. Afewvisitors(10%)learnedaboutthesmallsizeofmicrobes. Theviruseswerethattiny.Verysmall. Thesizeofacoldviruswassotinyandcancausesomuchdamage. Afewvisitors(7%)learnedthatmicrobescouldbegoodforhumans. Thattherearegoodandbadmicrobes.Somegermscanmakeyousick. It'sagoodreminderwehavegoodandbadmicrobes.Weforgetaboutthegood ones. AudienceViewpointsConsultingOMSIZooinYouSummative38 AsmallnumberofvisitorstoScienceWorks(7%)saidtheydidnotreadmuchwhile visitingtheexhibition,orweren’tsuretheyhadlearnedanythingduringtheirvisit. Nothing,really. And10%ofvisitorsgaveresponsesthatdidnotfitintoanyofthesecategories. Someofthescientificnames.MySpanishimproveddramatically. Yourhandsweredry,yourarmpitsarewet. Thatitwouldhavesomuchstuff. VisitorswereaskedwhattheythoughtwasthemainideaoftheZooinYouexhibition (seeTable18).AlmostathirdofgeneralvisitorstoScienceWorks(30%)thoughtthe exhibition’sgoalwasteachaboutmicrobes,virusesandbacteriaingeneral.Onefifthof visitors(20%)saidthemainideaoftheexhibitionwasshowinghowthehumanbody works.And20%ofScienceWorksvisitorsbelievedthattheexhibitiontaughtabout beinghealthyandhowtomaintainhumanhealth.SomeScienceWorksvisitors(17%) thoughttheexhibitionshowedthatmicrobescouldbegoodandbad.Afewvisitors(3%) werenotsurewhatwasthemainideaoftheZooinYouexhibition.And10%ofvisitors gaveresponsesthatdidnotfitintoanyofthesecategories. Table18:GeneralVisitorPerceptionsofTheMainIdeaofZooinYouatScienceWorks Numberof Response participants(n=30) Percentage Aboutmicrobesingeneral 9 30% Howyourbodyworks 6 20% Healthandbeinghealthy 6 20% Microbescanbegoodandbad 5 17% Idon’tknow 1 3% Miscellaneous 3 10% Note:Visitorscouldprovidemorethanoneresponsetothisitemsothecolumnpercentagestotalmore than100% AlmostathirdofgeneralvisitorstoScienceWorks(30%)thoughttheexhibition’sgoal wasteachaboutmicrobes,virusesandbacteriaingeneral. Blowingawayourpreconceptionsaboutbacteriaandmicrobes. Thehumanbiome,biology,viruses. It'saboutmicrobes. AudienceViewpointsConsultingOMSIZooinYouSummative39 Onefifthofvisitors(20%)saidthemainideaoftheexhibitionwasshowinghowthe humanbodyworks. Howourbodyworks.Thehumaninteractionwiththemicroscopicworld,with viruses. Tolearnaboutwhatisgrowinginandoutsideofyourbodytoo. Tellusabouttheenvironmentthatlivesinsideus.Weallhaveuniversesinsideus. "Thesmall"isimportant.Wecanstudythesmallest,wecanalsomake connectionstothelargerouterspace.Thatwecan'tstudy. And20%ofScienceWorksvisitorsbelievedthattheexhibitiontaughtaboutbeing healthyandhowtomaintainhumanhealth. Thehealthaspect,thingstodotostayhealthy. Certainmicrobescanhelpyoubehealthier,moreresistant.Likefromdogs.Or whenthepacifierisdroppedonthefloor.Peoplearesoworriedaboutthingslike that.Weneeddirttobehealthy. Goodhygiene.Keepgermstoaminimum. SomeScienceWorksvisitors(17%)thoughttheexhibitionshowedthatmicrobescould begoodandbad. Goodbacteriaandbadbacteria. Therearemicrobesonandinus.Somearegoodandsomearebad.Youdon't wanttogetridofallofthem. Somearegoodandsomearebad.Mostofthemaregood.You'realwayshealthy whenyouhavethegoodones. Afewvisitors(3%)werenotsurewhatwasthemainideaoftheZooinYouexhibition. Idon’tknow. And10%ofvisitorsgaveresponsesthatdidnotfitintoanyofthesecategories. Keepingitreal.Notricks,noillusions,nofantasy. Iguesstointerestkidsinmicrobes. AudienceViewpointsConsultingOMSIZooinYouSummative40 Generalvisitorswereinformedthatoneofthemainideasabouttheexhibitionwas“Our bodiesareacomplexecosystemthatwearejustbeginningtoexplore.”Visitorswere askedwhatpartsoftheexhibitiondidagoodjobcommunicatingthatmessage(see Table19).TheexhibitelementsmentionedbygeneralvisitorstoScienceWorkswere tallied,withtheelementsmostoftenmentionedbeingtheUndertheLensmicroscope (23%),WeatherReport(17%),theHowTinyinteractive(17%)andtheHandwashing interactive(13%).Justlessthan10%ofvisitorsfeltthatmanyoralloftheexhibit elementscommunicatedthemainidea.Only13%ofgeneralvisitorstoScienceWorks reportednotlearningorseeingthatmessageanywherespecificwiththeZooinYou exhibition. Table19:ExhibitElementsThatCommunicatedtheMainIdeaatScienceWorks Numberof participants Response (n=30) Percentage UndertheLensmicroscope 7 23% WeatherReport 5 17% HowTinyinteractive 5 17% MVPPuzzle 5 17% HandWashing 4 13% Ididn’tfindanything,Idon’tknow 4 13% DNAPuzzle 3 10% StoriesandChoices 3 10% BuildaPhage 2 7% MicrobeMirrorinteractive 2 7% Everything/multipleelements 2 7% MarbleMazegame 1 3% Nutsexhibit(notpartofZooinYou) 0 0% MicrobesinBalancegame 0 0% MeettheMicrobesintropanel 0 0% BacteriophageSculpture 0 0% Note:Visitorscouldprovidemorethanoneresponsetothisitemsothecolumnpercentagestotalmore than100% VisitorswereaskedwhichpartsoftheZooinYouexhibitionworkedbestfortheirgroup (seeTable20).GeneralvisitorstoScienceWorksmostoftenmentionedWeatherReport (23%),theDNAPuzzle(20%),andtheHandWashinginteractive(17%).Apercentageof visitors(13%)saidthatanythinginteractiveworksespeciallywellfortheirgroup. Smallerpercentagesofvisitorsmentionedotherexhibitelementsthatworkedwellfor theirgroup. AudienceViewpointsConsultingOMSIZooinYouSummative41 Table20:WhatWorkedBestforGeneralVisitorGroupsatScienceWorks Numberof participants Response (n=30) Percentage WeatherReport 7 23% DNAPuzzle 6 20% HandWashing 5 17% HowTinyinteractive 4 13% MicrobeMirrorinteractive 4 13% Anythinginteractive 4 13% MarbleMazegame 3 10% MVPPuzzle 3 10% PhotoOpportunity 3 10% BuildaPhage 2 7% StoriesandChoices 2 7% UndertheLensmicroscope 2 7% MicrobesinBalancegame 2 7% MeettheMicrobesintropanel 1 3% Nutsexhibit(notpartofZooinYou) 1 3% BacteriophageSculpture 0 0% Note:Visitorscouldprovidemorethanoneresponsetothisitemsothecolumnpercentagestotalmore than100% Whenaskediftheyrememberedseeingorhearingtheterm“humanmicrobiome” anywhereintheexhibition,themajorityofgeneralvisitorstoScienceWorks(57%)didin factrememberencounteringtheterm(seeTable21).About43%ofvisitorsdidnot rememberseeingorhearingtheterm. Table21:DidVisitorsSeetheTerm“HumanMicrobiome”atScienceWorks Numberof participants Response (n=30) Percentage Yes,Isaw“humanmicrobiome” 17 57% No,Ididn’tseethis 13 43% Datacollectorsfollowedupwithvisitorswhosaidtheyhadseenthetermandasked whatstoodoutmosttothemabouttheterm“humanmicrobiome”(seeTable22). ScienceWorksvisitorsmostoften(18%)rememberedseeingthetermontheintro panel,“MeettheMicrobes.”Asmallernumberofvisitorsmentionedotherexhibit elementswheretheysawtheterm“humanmicrobiome,”liketheMicrobeMirror AudienceViewpointsConsultingOMSIZooinYouSummative42 interactive,theStoriesandChoicesinteractive,theMicrobesinBalancegame,theHand WashinginteractiveandWeatherReport.About6%ofvisitorssaidtheysawtheterm, butcouldnotrememberwhereintheexhibition,andanother6%saidtheysaworheard theterminmanyplacesthroughouttheZooinYouexhibition. Table22:IfSawTerm“HumanMicrobiome”WhatStoodOut,atScienceWorks Numberof participants Response (n=17) Percentage MeettheMicrobesintropanel 3 18% MicrobeMirrorinteractive 2 12% StoriesandChoices 2 12% MicrobesinBalancegame 2 12% HandWashing 2 12% WeatherReport 2 12% DNAPuzzle 1 6% HowTinyinteractive 1 6% MarbleMazegame 1 6% Isawit,butdon’trememberwhere 1 6% Thetermisinmayplacesinthe exhibition 1 6% Miscellaneous 1 6% Note:Visitorscouldprovidemorethanoneresponsetothisitemsothecolumnpercentagestotalmore than100% GeneralvisitorstoScienceWorkswereaskedifhavingtheexhibitioninEnglishand Spanishenhanced,detractedfrom,ormadenodifferencetotheirexperience(seeTable 23).Themajorityofvisitors(73%)saidhavingbothlanguagesdidnotmakeadifference totheirexperience,andalmostaquarterofvisitors(23%)saiditenhancedtheir experience.Asmallnumberofvisitors(3%)saidhavingtheexhibitioninEnglishand Spanishdetractedfromtheirexperience.Forgeneralvisitors,almosteveryonesaidthe bilingualinterpretationwasnotdetractingfromtheirexperience,whichiscounterto someopinionsinthemuseumfieldthatmorethandoublingtheamountoftextwould beanissuefornon-Spanishspeakingvisitors.Thiswasnotfoundtobethecase. Table23:VisitorReactionstoBilingualExhibitionatScienceWorks Numberof participants Response (n=30) Percentage MadenoDifference 22 73% Enhancedthevisit 7 23% Detractedfromthevisit 1 3% AudienceViewpointsConsultingOMSIZooinYouSummative43 Datacollectorsfollowedupwithvisitorsandaskedwhy,specifically,havingthe exhibitioninbothEnglishandSpanishaffectedordidnotaffecttheirexperience. Visitorswhosaiditdidnotmakeadifferenceforthem(73%)gavesomeofthe followingresponses: Ifmorepeoplecanenjoyit,whoamItocriticize? It'sfine. It'shelpfulforpeople.It'simportanttoincludeSpanishspeakers. Theydon'tdistract,butyoudoneedtosortthroughthereadingalittlebit. Ididn'trealizeitwasinSpanish. Itjustdidn'tmakeadifference. Visitorswhosaiditenhancedtheirexperience(23%)gavesomeofthefollowing responses: I'mlearningSpanish,soitwasgood.Inthe(DNAPuzzle)theSpanish-English didn'tmatchinonepart. It'snicetohavemoreopportunitiesformorepeoplewhospeakotherlanguages. ItwouldbereallyhelpfultopeoplewhospeakSpanish.Anddependingonwhere theexhibitgoesitmightbeimportant. It'sgoodforthosewhodospeakSpanish,itmakesitaccessible. MysonwasovertheresayingthingshewasreadinginSpanish.Ithinktheylearn alittleinschool. It'sgreat.Wehaveadiverseculturearoundhere.Inoticedthat.It'sgood. Visitorswhosaiditdetractedfromtheirexperience(3%)gavesomeofthefollowing responses: Idon'tspeakSpanish.IkeptstartingtoreadtheSpanishbecauseitwasonthe rightside. AudienceViewpointsConsultingOMSIZooinYouSummative44 Visitorswereaskedtoanswer,onascalefrom1to7,with1being“stronglydisagree” and7being“stronglyagree,”threequestionsthatdirectlyrelatedtothegoalsofthe ZooinYouproject.GeneralvisitorstoScienceWorksgavegenerallypositiveratingsin responsetothesequestions(seeTable24).Onceagaintherewasagoodbitof consistencyinhowwelltheexhibitionachieveditsmaingoals,sincetheaverages rangedfrom5.5to5.7;thesearerelativelystrongagreementratings. Table24:RatingsbyParticipantsintheGeneralVisitorStudyatScienceWorks (Strongly disagree) Today’svisit… Helpedmelearnabout themicrobesinmyown body(n=29) Increasedmy understandingofthe interactionsbetweenmy body,mymicrobesand myenvironment(n=29) Mademewanttolearn moreaboutwhat scientistsarediscovering aboutmicrobesand health(n=29) (Strongly Agree) Average 1 2 3 4 5 6 7 5.5 0% 0% 3% 14% 41% 17% 24% 5.7 0% 0% 3% 7% 38% 24% 28% 5.7 3% 0% 3% 14% 10% 35% 35% Note:Scalewasfrom1(Stronglydisagree)to7(Stronglyagree) HandWashingexhibitelement AudienceViewpointsConsultingOMSIZooinYouSummative45 FINDINGS:FamilyScienceNightStudy Note:Inthefindingssectionnotallofthesamplesizesforthetableswillmatchthetotal numberofparticipantsinthestudy.Typically,thisisbecausetheparticipantdidnot answeraquestionorfilloutpartofthedemographicsurvey.Whennoteveryone answeredaquestionthepercentageisdividedbythenumberofrespondentsandnot thenumberofparticipants. Sample FamilyScienceNightsofferauniqueexperienceforaschool’sfamiliesandteachersto visitthemuseumandsparklifelonginterestinscience.Thiseventforschoolsis designedtofostercommunitybetweenteachers,parentsandstudents,andstrengthen parentandfamilyinvolvementinscienceexplorationanddiscovery.Participantsexplore thepopularexhibithalls,aswellasthePhysicsLabandLifeScienceLab,engagingin excitinghands-onactivities.AnOMSIspecialistworkswiththeschoolorParentTeacher Association(PTA)tocustomizetheeventforeachgroup,answerquestionsandtendsto thelogistics. ForthisFamilyScienceNightanOMSIstaffmembercoordinatedwithanexternal recruiterworkingwithMetropolitanFamilyServiceofPortlandtorecruit Hispanic/Latinofamilies.MetropolitanFamilyService(MFS)isannon-profitorganization thatprovidesfamilyservicessuchascounseling,childservices,andparenteducational servicestofamiliesinneedofthePortlandMetroarea.OMSIstaffworkedcloselywitha programcoordinatorwithMFStorecruitHispanic/Latinofamiliesforthisevent.Data collectionoccurredduringFamilyScienceNightatOMSI,aspecialeventheldatOMSIon July20,2015.Attendeeswereinterceptedduringtheirvisitandaskedtoparticipatein aninterview.Bilingualdatacollectorswereemployed,andeachdatacollector conductedinterviewsinEnglishand/orSpanishwithSpanish-speakingvisitors(visitors chosethelanguagetheypreferred). Almostnineoutof10(85%)ofthesurveyparticipantswerefemale,while16%were male(seeTable25).Intermsoftheage,morethanhalfoftheparticipants(53%)were from31to40yearsold,another19%werebetween26and30years,andanother12% between41and50yearsold.Asecondage-relateditemaskedabouttheagesofthe otherpeopleintheirgroups.AscanbeseeninTable25manyofthoseaccompanying theadultswerechildren:30%were0to5,another30%were6to11,and11%were12 to18yearsold.Itisimportanttonotethatforthiseventonlygroupswithchildrenin thetargetagerangewererecruited,sothisresultisnotsurprising.Someofthemdid visitwithotheradults,as39%oftheothermemberswereadults19yearsandolder. Morethan90%ofparticipantsinOMSIFamilyScienceNightlivedinOregon.Avery smallpercentage(3%)livedinotherwesternstatesorlivedotherpartsoftheUnited Statesorwereinternationalvisitors(6%). AudienceViewpointsConsultingOMSIZooinYouSummative46 Table25:DemographicsforParticipantsinFamilyScienceNight Characteristic Gender Female Male AgeCategoryofRespondent 6to11 12to18 19to25 26to30 31to40 41to50 51to60 61andabove AgeofOtherGroupMembers 0to5 6to11 12to18 19to25 26to30 31to40 41to50 51to60 61andabove Numberofothergroupmembers LocationofVisitors LiveinOregon LiveinwesternUnitedStates LiveoutsideofwesternUnitedStates RaceofParticipants HispanicorLatino(write-in) CaucasianorWhite Asian Other AmericanIndianorAlaskaNative AfricanAmericanorBlack Latino/Hispanic/SpanishOriginofParticipants Latino/Hispanic/Spanishorigin Non-Latino/Hispanic/Spanishorigin Numberofparticipants (n=43) n=39 33 6 n=43 0 0 3 8 23 5 0 4 37Groups 41 41 15 9 12 16 2 1 0 137 n=34 31 1 2 n=26 17 9 0 0 0 0 n=39 38 1 Percentage Percentage 85% 15% Percentage 0% 0% 7% 19% 53% 12% 0% 9% Percentage 30% 30% 11% 7% 9% 12% 1% <1% 0% 100% Percentage 91% 3% 6% Percentage 65% 35% 0% 0% 0% 0% Percentage 97% 3% AudienceViewpointsConsultingOMSIZooinYouSummative47 Table25:DemographicsforGeneralPublicVisitorsatScienceWorks,continued LanguageSpokenatHomebyParticipants Spanish SpanishandEnglish English PreviousOMSIAttendance Havevisitedbefore FirstvisittoOMSI OMSIMembershipofParticipants Non-member Member Numberofparticipants (n=39) 33 4 3 n=40 30 10 n=40 37 3 Percentage 83% 10% 8% Percentage 75% 25% Percentage 93% 8% Twoitemswereincludedaboutrace/ethnicity.Thefirstaskedforvisitorstochoose theirrace,andoverathird(39%)didnotrespond.Ofthosewhodidrespond,all participantseithercheckedtheCaucasian/Whitebox,orwroteinHispanic/Latinointhe “Other”option.AnotheritemspecificallyaskedifparticipantswereofHispanic,Latino orSpanishorigin.ForFamilyScienceNight,97%saidtheywereof Latino/Hispanic/Spanishorigin. Whenaskedanopen-endedquestionaboutthelanguagesspokenregularlyathome, 83%saidtheyspokeonlySpanishregularly,10%saidtheyspokeSpanishandEnglish, whilejust8%saidtheyregularlyspokeEnglishathome. Itwasalsoimportanttoknowaboutanypriorexperienceandconnectionsparticipants hadtoOMSI.Threequarters(75%)hadbeentoOMSIbefore,whileonequarter(25%) hadneverbeen.Thelargemajority(93%)werenotmembersofOMSI.Mostparticipants (84%)generallyfelttheywerelikelytoreturntoOMSIinthefuture(see Table26). Table26:LikelihoodofReturning,ParticipantsinFamilyScienceNight (Notat (Very all likely) likely) 7 Rating 1 2 3 4 5 6 (n=40) Percentage of Participants 0 0 1 1 2 9 27 0% 0% 2% 2% 5% 21% 63% AudienceViewpointsConsultingOMSIZooinYouSummative48 Note:Scalewasfrom1(Notatalllikely)to7(Verylikely) Analysis Aseriesofthreeratingitemsaskedhowmuchofanimpacttheexhibitionbeing bilingualhadonpeoples’experiencesinZooinYou,fromnotatalltoalot(seeTable 27).Allofthescoreswerebetween5.5and5.9,withthehighestbeinghelpingthem engagewithdifferentpartsoftheexhibition,followedbytheabilitytounderstandthe exhibitioncontent,andhowtheyinteractedwithothermembersofthegroup. Table27:RatingforParticipantsatFamilyScienceNight HowmuchdidtheZooin (Not Youexhibitionbeingin atall) (Alot) Spanishaffectthefollowing: Average 1 2 3 4 5 6 7 Howmuchyouengagedwith differentpartsofexhibit 5.9 0% 0% 3% 14% 41% 17% 24% (n=40) Yourabilitytounderstand 5.7 0% 0% 3% 7% 38% 24% 28% theexhibitcontent(n=40) Howmuchyouinteracted withotherpeopleinyour 5.5 3% 0% 3% 14% 10% 35% 35% group(n=40) Note:Scalewasfrom1(Notatall)to7(Alot) UndertheLensexhibitelement AudienceViewpointsConsultingOMSIZooinYouSummative49 Askedwhattheythoughttheexhibitionwasabout,visitorsmostoftenmentioned microbes(38%)andthehumanbody(29%)(seeTable28).Thesewerefollowedby health(21%),bacteriaandviruses(21%),learningandknowledge(19%)andhowtotake careoforfightbacteria(10%).Therestofthespecificresponseseachrepresentedless than10%ofparticipants. Table28:WhatVisitorsThoughttheExhibitionWasAboutatFamilyScienceNight Numberof participants Response (n=42) Percentage Microbios,microorganismos Microbes,microorganisms 16 38% Elcuerpohumano Thehumanbody 12 29% Salud,lavida Health,life 9 21% Bacteria,virus Bacteria,virus 9 21% Apredizaje,conocimento Learning,knowledge 8 19% Comocuidar[elcuerpo],combatir bacteria Howtotakecareof[thebody],fight bacteria 4 10% Cosasafueradelcuerpo Thingsoutsidethebody 2 5% Comoafectanaloshumanos Howtheyaffecthumans 2 5% Lobuenoylomalo Thegoodandthebad 1 2% Respuestasvariadas Miscellaneous 9 21% Note:Visitorscouldprovidemorethanoneresponsetothisitemsothecolumnpercentagestotalmore than100% Note:Foropen-endedresponses,directquotesareprovidedinitalics.Iftheresponse wasinSpanishanEnglishtranslationfollows,inbrackets. AudienceViewpointsConsultingOMSIZooinYouSummative50 AlittlemorethanathirdofthoseattendingFamilyScienceNight(38%)thoughtthe exhibition’sgoalwasaboutmicrobesormicroorganisms. Microrganismosdentrotucuerpo.[Microorganismsinyourbody] Losdiferentesmicrobiosalosquesomosexpuestos.[Thedifferentmicrobeswe areexposedto.] Losmicrobiosqueexistenenlasdiferentespartesdenuestrocuerpo.[The microbesthatexistindifferentpartsofourbody.] Another29%saidithadtodowiththehumanbody. It'saboutyourbodyandwhathappenswhenyou'resick. Paraaprenderunpocomásdecomofuncionanciertaspartesdelcuerpo humano.[Tolearnalittlemoreabouthowcertainpartsofthehumanbody function.] Nuestrocuerpoylosmicroorganismosquehayennuestrocuerpo.[Ourbodyand themicroorganismsthatareinourbody.] And21%ofFamilyScienceNightparticipantsthoughtitwasabouthealthorlife. Health,lifeandaging.Itwasfun. Queimportanteeslavida...[Howimportantlifeis…] Lasaludfamilia.[Familyhealth.] Therewereanother19%whosaiditwasaboutlearning,knowledge. Dequelosniñosaprendanunpocodetododeloquetenemosenlavidadiaria. [Sokidscanlearnalittlebitaboutallthatwehaveindailylife.] Yopiensoqueparaaprenderunpocoyparaayudarnuestrasfamilias.[Ithinkto learnalittleandhelpourfamilies.] And10%ofparticipantssaiditwasabouttakingcareofthebodyorfightingbacteria. Decomopodemosevitarlosmicrobios.[Howwecanavoidmicrobes.] Explicarcomocombatirlosmicrobiosydarsecuentaendondeestán.[Explain howtocombatmicrobesandrealizewheretheyare.] AudienceViewpointsConsultingOMSIZooinYouSummative51 Therewasaninterestinfindingoutwhetherparticipantswerenoticingtheterm “humanmicrobiome”;morethanthreequarters(79%)saidtheydidseetheterminthe exhibition(seeTable29).Whenaskedwhatstoodoutforthemregardingtheterm,they talkedaboutmicrobesandthenumberofmicrobes(35%),learningaboutit(26%),that researchersarestudyingmicrobes(13%)andhowtocareforthebodyintermsof microbes(13%).Fewoftheresponsesspecificallytalkedaboutwhatthehuman microbiomewas,orwhatitwasmadeupof(seeTable30). Table29:VisitorsWhoSawtheTerm“HumanMicrobiome”intheExhibitionDuring FamilyScienceNight Response Numberof participants (n=42) Percentage Yes,Isaw“humanmicrobiome” 33 79% No,Ididn’tseethis 9 21% Table30:IfSawTerm“HumanMicrobiome”WhatStoodOutatFamilyScienceNight Numberof participants Response (n=31) Percentage Losmicrobios,lacantidad Microbes,thenumberofthem 11 35% Estamosestudiandolosmicrobios Thatwearestudyingmicrobes 4 13% Cómoentramosencontactoconlos microbios Howwecomeincontactwithmicrobes 4 13% Loquehacemosparaelcuerpo Whatwedoforthebody 3 10% Parteespecíficadelaexhibición Specificpartofexhibition 3 10% Eltamañodelosmicrobios Thesizeofmicrobes 3 10% Losmicrobiospuedenserbuenosomalos Microbescanbegoodorbad 3 10% Respuestasvariadas Miscellaneous 4 13% Note:Visitorscouldprovidemorethanoneresponsetothisitemsothecolumnpercentagestotalmore than100% AudienceViewpointsConsultingOMSIZooinYouSummative52 Alittlemorethanathird(35%)talkedaboutthenumberofmicrobes. Lacantidaddemicrobiosquetenemosenelcuerpo.[Thenumberofmicrobeswe haveinourbodies.] Todoslosmicrobiosquepodemostenersindarnoscuenta.[Allthemicrobeswe havewithoutrealizingit.] Lacantidaddemicrobiosenlasmanos.[Thenumberofmicrobesonourhands.] Another13%talkedabouthowwearestudyingmicrobes. Lainvestigaciónprofundaqueestánhaciendoparaprotegernuestroscuerpos. [Theintensiveresearchbeingdonetoprotectourbodies.] Queestánestudiandomásparaaprendermássobrelosmicrobios.[Thattheyare studyingmoretolearnaboutthemicrobes.] Anadditional13%mentionedhowwecomeintocontactwithmicrobes. Quetantohumanosmascosastienenmicrobiomasomicrobiosquepueden estarenlugaresquetocan.[Thathumansandthingshavemicrobiomesor microbesthatcanbeinplaceswetouch.] Losniñosalnacersonexpuestosaesabacteria.[Childrenbeingbornareexposed tothosebacteria.] Whenaskedwhethertheexhibitionbeingbilingualenhanced,detractedfrom,ormade nodifferencetotheirvisit,almostalloftheparticipants(91%)saiditenhancedthevisit (seeTable31).Alittlelessthanoneinten(9%)saiditmadenodifference,andnoone saiditdetractedfromthevisit.Thosewhosaiditenhancedtheirvisitwereaskedwhy, andtheyweremostlikelytosayithelpedthemunderstandorlearnbetter(50%),they orsomeoneintheirgroupdoesn’tspeakEnglish(21%),orthattheirfirstlanguageis Spanish(13%)(seeTable32). AudienceViewpointsConsultingOMSIZooinYouSummative53 Table31:VisitorReactionstoBilingualExhibitionDuringFamilyScienceNight Response Numberof participants (n=43) Percentage Enhancedthevisit 39 91% Madenodifference 4 9% Table32:IfSaid“Enhanced”WhyDidTheySayThat Numberof participants Response (n=38) Percentage Entender,aprendermejor Understand,learnbetter 19 50% Alguienenelgruponohablainglés Someoneinthegroupdoesn’tspeak English 8 21% Miprimeridiomaesespañol MyfirstlanguageisSpanish 5 13% Yosoybilingüe I’mbilingual 2 5% Esmejor,masabierto It’sbetter,moreopen 2 5% Respuestasvariadas Miscellaneous 5 13% Note:Visitorscouldprovidemorethanoneresponsetothisitemsothecolumnpercentagestotalmore than100% Halfofthepeople(50%)saidthatSpanishenhancedthevisitbecausetheyunderstand orlearnbetterwhenit’sinSpanish. Porqueasítodosaprendemosmásytodossabremosdequesetrata.[Becauselike thatwecanlearnmoreandeveryoneunderstandswhatit’sabout.] Paraentenderlasfuncionesdecadaexhibición.[Tounderstandthefunctionsof eachexhibit.] Podemosescogerelidiomaquemejorentendamos.[Wechoosethelanguagewe understandbest.] AudienceViewpointsConsultingOMSIZooinYouSummative54 Another21%saidtheyorsomeoneintheirgroupdidn’tspeakEnglish. Laspersonasquenosabenenglishtienenlaoportunidaddecomprender exactamentequeesloquelaexhibiciónestatratandodecomunicar.[Peoplewho don’tknowEnglishhaveachancetounderstandexactlywhattheexhibitistrying tocommunicate.] Porquepudetenermejorconocimientoacercadelainformaciónqueseofrece. [BecauseIcanhavebetterknowledgeabouttheinformationthatisincluded.] Anadditional13%saidthatSpanishwastheirfirstlanguage. Puedoentendera100%porquemiprimerlenguaesespañol.[Icanunderstand 100%becausemyfirstlanguageisSpanish.] Porquelostérminosdeciertaspalabrasquenoentendíalasentendíenmiidioma. [BecausecertainwordsIdidn’tunderstandIunderstoodinmyownlanguage.] ParticipantswereaskedwhetherthemuseumhavingtheexhibitioninSpanishchanged howtheyfeltaboutOMSI.Almostthreequarters(70%)saiditdid,while30%saiditdid not(seeTable33).Forthosewhosaiditdidchangetheiropinion,theysaiditdid becauseithelpedthemunderstandorlearnbetter(40%),theyorsomeoneintheir grouponlyspeaksSpanish(16%),itgenerallygavethemabetteropinionofOMSI(12%), ortheypreferSpanish(12%)(seeTable34).Basically,theyweremorelikelytoanswer whyitchangedtheiropinionthanhow.Thosewhosaiditdidnotchangetheiropinion generallysaidthatitwasbecausetheyalreadyhadahighopinionofOMSI,independent ofthelanguageusedintheexhibition. Table33:MuseumHavingExhibitioninSpanishChangeHowSpanishSpeakersFeel aboutOMSI Response Numberof participants (n=40) Percentage Yes 28 70% No 12 30% AudienceViewpointsConsultingOMSIZooinYouSummative55 Table34:IfSaidHavingSpanishChangedVisit,How Numberof participants Response (n=32) Entender,aprendermejor Tounderstandorlearnbetter 14 Tenermejoropinióndelmuseo Haveabetteropinionofthemuseum 5 Alguienenelgruponohablainglés Someoneinthegroupdoesn’tspeak English 4 Esmejor,engeneral It’sbetter,ingeneral 3 Prefieroelespañol 3 Esmascómodo It’smorecomfortable 2 Masconfianza Moreconfidence 2 Respuestasvariadas Miscellaneous 3 Percentage 44% 16% 13% 9% 9% 6% 6% 9% Note:Visitorscouldprovidemorethanoneresponsetothisitemsothecolumnpercentagestotalmore than100% AskedwhyhavingSpanishchangedtheirviewofthemuseum,almosthalfofthepeople (44%)saidtheywereabletounderstandorlearnbetter. Esmuchomejorymasentendibleporqueestaennuestroidioma.[It’smuch betterandeasiertounderstandwhenit’sinourlanguage.] Porsupuestoquesi,asíloentenderíanmejorlaspersonasquenohablaningles.[Of course,solikethispeoplewhodon’tspeakEnglishcanunderstandmore.] Porquetodospodemosaprenderypoderentendermejor.[Becausewecanall learnandunderstandmore.] AudienceViewpointsConsultingOMSIZooinYouSummative56 Another16%simplysaiditleftthemwithabetteropinionofthemuseum. Porquedemuestraelgraninterésquetienen,dequetodosobtengamosla información.[Becauseitshowstheinteresttheyhave,thatwecanallgetthe information.] Definitivamentemesientoconmascomunidadyentenderelmensajedecada actividad.[Itdefinitelymakesmefeelmorepartofthecommunity,andto understandeachactivity’smessage.] Meanwhile,13%saidtheyorsomeoneintheirgrouponlyspeaksSpanish. Porquemifamiliasolohablaespañol.[BecausemyfamilyonlyspeaksSpanish.] Porqueahorapersonasquenohablannileeninglespuedenentenderloqueveny asípuedenenseñarleasushijos.[Becausenowpeoplewhodon’treadEnglishcan understandwhattheyareseeingandthuscanteachittotheirchildren.] MVPPuzzleexhibitelement AudienceViewpointsConsultingOMSIZooinYouSummative57 FINDINGS:ScienceCaféStudy Note:Inthefindingssectionnotallofthesamplesizesforthetableswillmatchthetotal numberofparticipantsinthestudy.Typically,thisisbecausetheparticipantdidnot answeraquestionorfilloutpartofthedemographicsurvey.Whennoteveryone answeredaquestionthepercentageisdividedbythenumberofrespondentsandnot thenumberofparticipants. Sample OMSIhostsaseriesofeventscalledOMSIScienceCafés.Theseeventsareorganizedby OMSIandtakeplaceatlocalrestaurants,theatersandpubs.OMSIinvitesaguest speaker,usuallyascientist,explorerorauthor,togiveatalkabouttheirworkinan informalsettingwhereguestscaneat,drinkandplaytrivia. DatafortheScienceCaféstudywascollectedonTuesday,August18,2015.Onthenight ofdatacollectionforthisstudy,theguestspeakerwasHernanLorenzioftheJ.Craig VenterInstitute,whowasascienceadvisorfortheZooinYouproject.Histalkfocused onthehumanmicrobiome,inconnectiontotheZooinYouexhibitionthatwason displayatOMSI.ThepresentationtookplaceattheEmpiricalTheaterontheOMSI museumcampus.Attendancewasimpressivelyhigh,witheveryseatinthe300-personcapacityvenuefilled. IndividualsparticipatingintheScienceCaféeventsweregivenasurveyuponentryto theevent,whichincludedatableonwhichtoscoretheirtriviagameandthequestions includedinthesurvey.Playerswereaskedtocompletethesurveybeforeleavingthe event. ParticipantsintheScienceCaféstudyhadamostlyevensplitbetweengenders(53% male,46%female),withoneparticipantwritingintheterm“fluid”asaresponsetothe openendedquestion(seeTable35).Thelargemajorityofparticipantswereoverthe ageof21yearsold.Surprisingly,over40%ofparticipantsinScienceCaféwereover61 yearsold.Weoftenassumethattrivianightsaredesignedforyoungadultswhoare likelytolookforsocialnightlifeexperiences,butitseemsasthoughScienceCaféis attractingamuchwiderrangeofages.Morethanthreequartersofparticipantsin ScienceCafé(91%)livedinOregon.Asmallpercentageofparticipants(9%)camefrom otherwesternstates,mostlyfromnearbyVancouver,Washington. AudienceViewpointsConsultingOMSIZooinYouSummative58 Table35:DemographicsforParticipantsinScienceCafé Characteristic Gender Female Male “Fluid” AgeCategoryofRespondent 6to11 12to18 19to25 26to30 31to40 41to50 51to60 61andabove LocationofVisitors LiveinOregon LiveinwesternUnitedStates LiveoutsideofwesternUnitedStates RaceofParticipants CaucasianorWhite Asian Other AmericanIndianorAlaskaNative AfricanAmericanorBlack HispanicorLatino Latino/Hispanic/SpanishOriginofParticipants Non-Latino/Hispanic/Spanishorigin Latino/Hispanic/Spanishorigin PreviousOMSIAttendance Attendedinlast12months Havenotattendedinlast12months OMSIMembershipofParticipants Non-member Member Numberof participants(n=142) n=132 70 61 1 n=142 0 6 15 13 14 15 20 59 n=130 119 11 0 n=112 105 3 3 1 0 0 n=107 104 3 n=138 80 58 n=142 117 18 Percentage Percentage 53% 46% 1% Percentage 0% 4% 11% 9% 10% 11% 14% 41% Percentage 91% 9% 0% Percentage 94% 2% 2% 1% 0% 0% Percentage 97% 3% Percentage 58% 42% Percentage 87% 13% AudienceViewpointsConsultingOMSIZooinYouSummative59 Table35:DemographicsforParticipantsinScienceCafé,continued PreviousScienceCaféAttendance HavebeentoScienceCafébefore FirsttimeatScienceCafé RangeofScienceCaféAttendance 1to5times 6to10times 11ormoretimes Numberof participants(n=142) 101 37 n=80 42 21 17 Percentage 73% 27% Percentage 52% 26% 21% ThelargemajorityofScienceCaféparticipantsidentifiedasWhite,withjust7% identifyingasAsian,NativeAmericanorOther.Therewerenowrittenresponsesto clarifythe“Other”category.Only3%ofparticipantsreportedbeing Latino/Hispanic/Spanishinorigin. OverhalfofparticipantsinScienceCaféhadvisitedOMSIinthelastyear.However,only 13%ofparticipantssaidtheyweremembersofOMSI. Almostthreequartersofparticipants(73%)intheScienceCaféstudyhadpreviously beentoaScienceCafé.Overhalfofparticipants(52%)intheScienceCaféstudyhad attendedbetween1and5timesinthepast,while26%ofparticipantshadbeento ScienceCafébetween6and10times,and21%hadattendedScienceCafémorethan10 times. DNAPuzzleexhibitelement AudienceViewpointsConsultingOMSIZooinYouSummative60 Analysis ScienceCaféattendeeswereaskedwhattheythoughtwasthemainideaoftheScience Caféeventthatnight(seeTable36).Overathirdofparticipant(35%)thoughtthe event’smainideawastoteachaboutthehumanmicrobiomeingeneral.Some participants(23%)saidthegoaloftheeveningwastoteachpeopleaboutbeinghealthy andhowtomaintainhumanhealth.OtherScienceCaféparticipants(19%)believedthe topicoftheeventwasmeanttoshowhowthehumanbodyworks.Afewparticipants (6%)mentionedthattheeventwasfunorcoolorinteresting,andafewparticipants (6%)wrotethatthemainideaoftheeveningwastoeducatetheguests.Asmall percentage(5%)saidthemainideaoftheScienceCaféeventwastoshowthatmicrobes couldbegoodforhumans.And7%ofvisitorsgaveresponsesthatdidnotfitintoanyof thesecategories. Table36:ScienceCaféParticipantPerceptionsofTheMainIdea Numberof participants Response (n=101) Percentage Thehumanmicrobiomeingeneral 35 35% Howtobehealthy,humanhealth 23 23% Howthehumanbodyworks 19 19% Itwascool/fun/interesting 6 6% Toeducate 6 6% Microbescanbegoodforyou 5 5% Miscellaneous 7 7% Note:Visitorscouldprovidemorethanoneresponsetothisitemsothecolumnpercentagestotalmore than100% Note:Foropen-endedresponses,directquotesareprovidedinitalics. Overathirdofparticipant(35%)thoughttheevent’smainideawastoteachaboutthe humanmicrobiomeingeneral. Humanmicrobiome. Benefits/functionsofthemicrobiome. Currentstateofknowledgeofthesignificanceofthebiome. AudienceViewpointsConsultingOMSIZooinYouSummative61 Someparticipants(23%)saidthegoaloftheeveningwastoteachpeoplebeinghealthy andhowtomaintainhumanhealth. Ourhealthislargelydeterminedbythehealthofourmicrobiome. Humanmicrobiomeisessentialforgoodhealth. Interactionofthehumanmicrobiomeandhealth.Significantandinteresting. OtherScienceCaféparticipants(19%)believedthetopicoftheeventwasmeantto showhowthehumanbodyworks. Bacteria,etc.,inandonthebody. Wearecoloniesofmillionsofcritters. Theorganismsthatliveinandonyouaresuperimportant. Afewparticipants(6%)mentionedthattheeventwasfunorcoolorinteresting. Prettycool Veryinteresting. Great! Afewparticipants(6%)wrotethatthemainideaoftheeveningwastoeducatethe guests. Educateaboutthemicrobiome. Toinformusaboutthehumanmicrobiome,ahugecollectionofmicrobesthat helpspeopleinvariouswaysandisessentialtous. Educationaboutourbodies! Asmallpercentage(5%)saidthemainideaoftheScienceCaféeventwastoshowthat microbescouldbegoodforhumans. Humanmicrobiomeisgoodoverall. Microbesarehelpfultothebodyandcanbeusedasmedicine/therapeutictools. Bacteriaareourfriends! AudienceViewpointsConsultingOMSIZooinYouSummative62 And7%ofvisitorsgaveresponsesthatdidnotfitintoanyofthesecategories. It'sagood'n Intriguing.Timely.Pertinent(wifehasCrohn's). Wearenotalone. ParticipantsintheScienceCaféeventwereaskedwhattheylikedmostabouttheevent thatevening(seeTable37).Morethanathirdofparticipants(42%)wrotethatthey enjoyedtheinformationorcontentpresentedduringtheevening,andsome participants(15%)specificallycalledoutthegraphicsorslidesshownduringthe presentation.Someparticipants(16%)likedthegeneraltopicoftheScienceCaféevent. Afewparticipants(9%)didnotmentiononespecificpartoftheeveningthattheyliked, butsaidtheyenjoyedeverything,orthattheeveningwasfun.Asmallpercentageof participantsmadeadditionalsuggestionsforimprovements(3%),saidtheyenjoyedthe gameoftrivia(3%).And15%ofparticipantsgaveresponsesthatdidnotfitintoanyof thesecategories. Table37:WhatParticipantsLikedMostAboutScienceCafé Numberof participants Response (n=91) Percentage Informationorcontentfrompresentation 38 42% Topicofthetalk 15 16% Graphicsfrompresentation 14 15% Enjoyedeverything/itwasfun 8 9% Suggestionsforimprovements 4 3% Trivia 4 3% Miscellaneous 14 15% Note:Visitorscouldprovidemorethanoneresponsetothisitemsothecolumnpercentagestotalmore than100% Morethanaquarterofparticipants(42%)wrotethattheyenjoyedtheinformationor contentpresentedduringtheevening. Thestudyabouttheleanversesobesemicewassuperinteresting. Rightleveloflayman'sviewpoint.Clearandinformative.Wellorganized. ThetalkiswhatI'minterestedinstudyingsoitwasallfascinatingtome. Especiallythefutureusesintherapy. AudienceViewpointsConsultingOMSIZooinYouSummative63 Someparticipants(15%)specificallycalledoutthegraphicsorslidesshownduringthe presentation. Graphics.Alsolikedinfoonproandprebiotic,oncholesterol,HM,andcancer treatment.Wouldhavelikedmoredetailandmoreoncuttingedgeinfo-what arewelearning/studyingrightnow?Whatarehottopicsinthefield?Thistalk canallbefoundonNYTarticles.Whatisspeakeranexperton?Whatdoeshe workonandcareabout? Theslidesabouthowthemicrobiomeprotectsus(withthediagram). Solidslidedeckwithgooddetailandvisuals. Someparticipants(16%)likedthegeneraltopicoftheScienceCaféevent. Greatintegratedsummaryofthewholetopic! Ilovethetopic! Relevanceoftopic. Afewparticipants(9%)didnotmentiononespecificpartoftheeveningthattheyliked, butsaidtheyenjoyedeverything,orthattheeveningwasfun. Niceevent-funwaytogetalecture. Thehumor-greattalk! Everything. Asmallpercentageofparticipants(3%)madeadditionalsuggestionsforimprovements. Terriblepresentation.Superficial,poorlypresented,andlimitedknowledge demonstratedintheQ&A. Poorspeaker-justreadhisslides. Asmallpercentageofparticipants(3%)saidtheyenjoyedthegameoftrivia. Trivia. Triviawasfun.Presentationwaspoor. AudienceViewpointsConsultingOMSIZooinYouSummative64 And15%ofparticipantsgaveresponsesthatdidnotfitintoanyofthesecategories. Learning. Perseverancedespitespilledbeer. Somethingeveryhumanshouldcareabout. Havinglotsofpeoplelearningaboutthis! ThelastquestionontheScienceCafésurveyaskedparticipantswhattheylearnedfrom theevent,ifanything.ParticipantsintheScienceCaféstudymostoften(47%)referenced learningsomethingfromaparticularpartofthepresentationduringtheevent(seeTable 38).ScienceCaféparticipants(29%)alsoreportedlearningwhatthehumanmicrobiome is,ingeneral.Forafewparticipants(12%)alloftheinformationwasnew.Afew participants(6%)saidtheyalreadyknewaboutthehumanmicrobiome.And6%of visitorsgaveresponsesthatdidnotfitintoanyofthesecategories. Table38:WhatParticipantsLearnedatScienceCafé Numberof participants Response (n=85) Percentage Informationspecificallyfrompresentation 40 47% Aboutthehumanmicrobiomeingeneral 25 29% Everything/Ididn’tknowanyofthis 10 12% Ialreadyknewalot 5 6% Miscellaneous 5 6% ParticipantsintheScienceCaféstudymostoften(47%)referencedlearningsomething fromaparticularpartofthepresentationduringtheevent. Themicrobiomevarieswidelybylocationinthebody.Ididn'tknowabout microbiometransplantforcancerpatients. Transitionofhumanmicrobiomethroughlifechanges. Placentaltransmissionofbacteria. Microbiomeandobesity-fascinating. Fecaltransplantsarebeingmadeintopillform. AudienceViewpointsConsultingOMSIZooinYouSummative65 ScienceCaféparticipants(29%)alsoreportedlearningwhatthehumanmicrobiomeis, ingeneral. Ididn'tknowhowdiversedifferentpartsofthebody'smicrobesare. Themicrobiome-bacterialcellsmakeup10timesourhumancellsamount! Igainedabetterunderstandingofthemicrobiome. Forafewparticipants(12%)alloftheinformationwasnew. Almosteverythingpresentedherewasnewtome. Knewalmostnothing.Learnedquiteabit,toomuchtolist. Everything!Seriously,Ididn'tknowanything. Afewparticipants(6%)saidtheyalreadyknewaboutthehumanmicrobiome. MostoftheinformationIknowalready. I'mmoreknowledgeablethanIthought.Inowhaveproofformydoubting husbandthatpreandprobioticswork.Forreal.Sothanks! Notmuch. And6%ofparticipantsgaveresponsesthatdidnotfitintoanyofthesecategories. Onyourquizslides,18ftdoesnotequal3yards. Good:detailsofsystem. Ithoughtthehygienehypothesishadbeendisprovenintermsofcausing allergies.Orincreasinglikelihoodofhaving. ScienceCaféparticipantswereaskedtoanswer,onascalefrom1to7,with1being “stronglydisagree”and7being“stronglyagree,”threequestionsthatdirectlyrelatedto thegoalsoftheZooinYouproject.ScienceCaféattendeesgavegenerallypositive ratingsinresponsetothesequestions(seeTable39).Interestingly,theratingsforthese itemsweresomewhathigherthanthosefromtheexhibition,rangingfrom5.7to6.2. However,giventheamountoftimefortheScienceCaféwasmuchhigherthantime spentbygeneralvisitorsintheexhibition,andwasalsofacilitatedratherthanselfguided. AudienceViewpointsConsultingOMSIZooinYouSummative66 Table39:RatingsbyParticipantsatScienceCafé (Strongly disagree) Tonight’ssciencecafé… Helpedmelearnabout themicrobesinmyown body(n=104) Increasedmy understandingofthe interactionsbetweenmy body,mymicrobesand myenvironment(n=104) Mademewanttolearn moreaboutwhat scientistsarediscovering aboutmicrobesand health(n=103) (Strongly agree) Average 1 2 3 4 5.8 1% 1% 6% 8% 17% 33% 35% 5.7 1% 1% 5% 13% 16% 32% 33% 6.2 0% 1% 2% 14% 19% 57% 7% 5 6 7 Note:Scalewasfrom1(Stronglydisagree)to7(Stronglyagree) OMSI’sScienceCaféeventstypicallystartoffwithaten-questiontriviagamewhich featuresquestionsrelevanttothetopiconwhichthespeakerwillbepresenting.The questionsarepreparedinadvancebytheguestspeaker,withsomeeditingforstyleand claritybyOMSIstaffbeforehand.Thesetriviagamesservetointroducesomeofthe themesinadvanceofthetalkandbuildanticipationandengagementintheaudience, buttheycanalsobeseenasawaytoinformallygaugetheaudiencemembers’prior knowledgeonthesubject.Thenumbersreportedbelowdidfocusonthehuman microbiome,butthequestionswerebasedonthespeakerandnottheexhibition.On average,participantsinScienceCaféscored6.9outof10ontheirhumanmicrobiomefocusedtriviagame.Belowisamoredetailedspreadofscoresfromparticipantsinthe ScienceCaféstudy(seeTable40).Themajorityofparticipants(77%)scoredbetween6 and8outof10points,whilenoparticipantsscoredbelow4outof10points. AudienceViewpointsConsultingOMSIZooinYouSummative67 Table40:SpreadofTriviaScoresforParticipantsatScienceCafé Numberof participants Percentageof Score (n=136) Participants 1 0 0% 2 0 0% 3 0 0% 4 3 2% 5 16 12% 6 37 27% 7 27 20% 8 41 30% 9 8 6% 10 4 3% Note:Thetriviawasindependentofandnotrelatedtotheexhibition,andscoresareincludedtobe comprehensiveinprovidingsurveyresults.Also,inordertogatheralargernumberofresponses,the surveywashandedoutatthebeginningoftheeveningsoitispossiblethatsomeparticipantspreviewed thequestionsbeforetheprogram. TogainsomeinsightaboutthereachofOMSIpublicityandadvertising,participantsin theScienceCaféstudywereaskedhowtheyheardabouttheScienceCaféevent(see Table41).Participantsmostoftensaid(46%)theyheardabouttheeventthroughthe OMSImailinglist.Overaquarterofparticipants(26%)wroteananswerinthe“other” category.SomevisitorslearnedabouttheeventthroughtheOMSIwebsite(18%)or alreadyknewaboutScienceCafébecausetheyhadattendedpreviously(18%).Anda smallpercentageofparticipants(10%)heardaboutScienceCaféthroughsocialmedia. Table41:HowScienceCaféParticipantsHeardAbouttheEvent Numberof participants Response (n=124) Percentage Mailinglist 57 46% Other 32 26% OMSIwebsite 22 18% Attendedpreviousevent 23 18% FacebookorTwitter 13 10% Note:Visitorscouldprovidemorethanoneresponsetothisitemsothecolumnpercentagestotalmore than100% AudienceViewpointsConsultingOMSIZooinYouSummative68 Participantswhochosethe“Other”categorywroteinresponsesincluding: Mymom'sonthesciencepubmailinglist Friend(citedbymultipleindividuals) Otherwebsite MysonwentinCorvallis. Sci-filitatPCC.... Scienceteacher FriendwhoworksatOMSI Mywifeinvitedme. Professor OMSIvolunteernewsletter Meetupemail Husbandandhisnerdtendencies ParticipantsintheScienceCaféeventwereaskedtosuggestimprovementsforthe ScienceCaféevent(seeTable42).Themostcommonsuggestionsfromparticipants (28%)wereinregardstothepresentation.Someparticipants(23%)wroteabout improvementsfortheevent’sspeaker,andafewparticipants(14%)suggestedchanges tothelocationofScienceCaféevents.And38%ofparticipantsmadesuggestionsthat didnotfitintoanyofthesecategories.Itshouldbenotedthatanumberofthese responseswereinreferencetoaminormishapinvolvingaglassofbeerandthe computeronwhichthepresentationwasbeingshown. AudienceViewpointsConsultingOMSIZooinYouSummative69 Table42:SuggestionsToImproveScienceCafé Numberof participants Response (n=70) Presentation 20 Speaker 16 Locationofevent 10 Miscellaneous 27 Percentage 28% 23% 14% 38% Note:Visitorscouldprovidemorethanoneresponsetothisitemsothecolumnpercentagestotalmore than100% Themostcommonsuggestionsfromparticipants(28%)wereinregardstothe presentation. Itwouldbecooltoseemoreevidence/currentresearchthat'sbehindthesefacts. Slidesshouldn'thavemorethan15words.Keepmomentum.Previewspeakers forrapport/charisma.Adapttoalayaudience.Guidelinesforimageresolution- Hernan'sweretooblurry. Thisonewasclear,extremelyinteresting.Nosalespeoplelikeguyafewmonths agosellingDNAtesting. Theprojectorwasalittleoutoffocus.Thepacewasalsoalittleslow. Perhapslesstimeforquestions-theaudienceislessinterestingthanthespeaker. Someparticipants(23%)wroteaboutimprovementsfortheevent’sspeaker. Betterspeaker.Thepresenterwasverydryandappearedtobereadingthe informationoffthepowerpointslidesmostofthetime.Agreattopicneedsa decentpublicspeakertobewellreceived. Speakerwasdifficulttounderstandduetohisaccent. InvitesomeonefromMIT'smedialabtotalkaboutbigdataandvettingdatasets. Makesurespeakerknowshowtoexplainsciencevocabtoaudienceandmake sciencemorefun! Youneedtopre-qualifythespeakers-thisonehadwaytoothickofanaccent; alsoheisapoorqualitypublicspeaker,evenasidefromtheaccentandlanguage barrier. AudienceViewpointsConsultingOMSIZooinYouSummative70 Afewparticipants(14%)suggestedchangestothelocationofScienceCaféevents. Changetheseats-theseareawful.Thecupholderscutintomyarmsandkept slidingoutofthechair. GobacktotheBagdadTheaterorMissionTheater. Moreserversatthebarintheory. Largervenue? And38%ofparticipantsmadesuggestionsthatdidnotfitintoanyofthesecategories. Don'tspillbeeronthecomputer. Havethemmoreoften!Andrepeatpopulartalks. Giveideastoaddressclimatechange.Havetopicsfocusedonclimatechangeand slideswithquestionsonclimatechangebeforethetalk. Doingagreatjob,keepitup. Awarningforwhenit'sabouttostart(5-10minsbefore)forabathroom break,lastfoodcall,etc. AudienceViewpointsConsultingOMSIZooinYouSummative71 References BilingualDesignGuide.(2016,April18).Retrievedfrom http://www.nisenet.org/catalog/tools_guides/bilingual_design_guide Rounds,J.(2004).Strategiesforthecuriosity-drivenmuseumvisitor.Curator:The MuseumJournal,47(4),389-412. Renner,N.,Garibay,C.,Yalowitz,S.S.,&Plaza,C.(2015).BilingualExhibits:Current Practices,CollectiveKnowledge,OutstandingQuestions.JournalofMuseums&Social Issues,10(1),66-82. Yalowitz,S.S.,Garibay,C.,Renner,N.,&Plaza,C.(2015).BilingualSpanish-English IntergenerationalGroups’ExperiencesinBilingualExhibitions.JournalofMuseums& SocialIssues,10(1),35-51. AudienceViewpointsConsultingOMSIZooinYouSummative72 AppendixA:Titlesanddescriptionsofexhibitelementsinthe ZooinYouexhibition Working title, as used in summative report Header of exhibit sign and brief description of activity with illustration Meet the Microbes What’s Your Inner Life Like? Spin small colorful microbe disks to reveal the four major types of microbes (bacteria, archaea, fungi and viruses) and where they live inside you! How Tiny How Tiny Are Your Microbes? Zoom down to the microbe level and explore how much smaller our microbe companions are than our human cells. AudienceViewpointsConsultingOMSIZooinYouSummative73 Working title, as used in summative report Header of exhibit sign and brief description of activity with illustration MVP Puzzle Could You Survive Without Your Microbes? Insert puzzle pieces into a silhouette of the human body and learn about our “good” microbes. Microbe Mirror Are You More Than Human? Watch your microbiome react to everyday occurrences in this full-body Kinects-style game. AudienceViewpointsConsultingOMSIZooinYouSummative74 Working title, as used in summative report Header of exhibit sign and brief description of activity with illustration Marble Maze Where Did Your Microbiome Come From? Manipulate a tilt table maze to learn how a newborn baby is first colonized by microbes. Weather Report How’s The Weather Inside Your Body? Interact with green screen technology to give a “weather report” on the climate conditions of your nose, mouth, gut or skin. AudienceViewpointsConsultingOMSIZooinYouSummative75 Working title, as used in summative report Header of exhibit sign and brief description of activity with illustration Microbes in Balance How Do Your Microbes Protect You? See if you can keep your gut microbes in balance in this touch-screen video game. Hand Washing How Should You Wash Your Hands? “Wash” your hands and observe how long it takes to be free of germs. AudienceViewpointsConsultingOMSIZooinYouSummative76 Working title, as used in summative report Header of exhibit sign and brief description of activity with illustration Stories and Choices What Would You Do? Would you donate your poop to science? Vote on various scenarios and see if most people agree or disagree with your choice. Under the Lens What Do Your Microbes Look Like? Peer into a microscope and examine real preserved microbe specimens. AudienceViewpointsConsultingOMSIZooinYouSummative77 Working title, as used in summative report Header of exhibit sign and brief description of activity with illustration DNA Puzzle What Is Your DNA Puzzle? Race against the clock to see how fast you can assemble a DNA strand. Bacteriophage Sculpture and Build a Phage Do All Viruses Make You Sick? Build your own threedimensional virus and see if it matches the gigantic bacteriophage virus towering nearby. AudienceViewpointsConsultingOMSIZooinYouSummative78 Working title, as used in summative report Header of exhibit sign and brief description of activity with illustration Photo Opportunity What Would You Look Like? Take a picture of you, your family and friends, all as giant microbes. AudienceViewpointsConsultingOMSIZooinYouSummative79 AppendixB:GeneralVisitorinstruments,OMSI ZooinYouInterview [Onlyrecruitgroupswithatleastonechildage8to18] Hello,mynameis____andI’mworkingwith[OMSI/ScienceWorks]togetsomefeedback aboutthevisit.Todaywe’retalkingtopeopleabouttheZooinYouexhibitandwewere hopingyoucouldhelpusouttodaybyvisitingitandthenansweringsomequestions.It doesn’taddverymuchtimeatalltoyourvisit–wouldyoubewillingtohelpusout? [IfNO]Okay,thanksverymuchandenjoytherestofyourvisit. [IfYES]Great,theZooinYouexhibitincludestheexhibitareasrighthere[indicate boundariesofZooinYou].Justgothroughitlikeyounormallywould–we’llbeheretakinga couplenoteswhileyougothrough,andthenletusknowwhenyou’redonesowecanask yousomequestions. Totaltime:_____________ H=Handson/interactive AudienceViewpointsConsultingOMSIZooinYouSummative80 YOURVISITTODAY 1) PleasecompletethissentenceaboutyourvisittotheZooinYouexhibit:“Inever realizedthat…” 2) Whatdoyouthinkthisexhibitisabout?Whatisthemainideait’stryingto communicate? 3) Oneofthemainideasabouttheexhibitis“Ourbodiesareacomplexecosystemthatwe arejustbeginningtoexplore.”Whichpartsoftheexhibitdidagoodjobcommunicating this? 4) WerethereanyareasinZooinYouthatworkedparticularlywellforyourwhole group? ☐Yes☐No 4a.Ifyes,where?________________________________________________________________ 5) Theexhibitusedtheterm“humanmicrobiome.”Didyousee,hearorreadthis anywhereintheexhibit? ☐Yes☐No 5a.Ifyes,whatstoodoutmostforyouaboutthistopic?______________________________ 6) DidtheexhibitbeinginbothSpanishandEnglishenhance,detractfrom,ormakeno differenceforyourexperienceinZooinYou? ☐Enhance☐Detractfrom☐Makenodifference 6a.Whydoyousaythat?___________________________________________________________ AudienceViewpointsConsultingOMSIZooinYouSummative81 Thesequestionsareeasierforyoutofilloutonyourown. 7) Towhatextentdoyouagreewiththefollowingstatements.VisitingZooinYou… 7a.Helpedmelearnaboutthemicrobesinmyownbody. 12 3 4 567 StronglyDisagree StronglyAgree 7b.Increasedmyunderstandingoftheinteractionsbetweenmybody,my microbes,andmyenvironment. 12 3 4 567 StronglyDisagree StronglyAgree 7b.Mademewanttolearnmoreaboutwhatscientistsarediscoveringabout microbesandhealth. 12 3 4 567 StronglyDisagree StronglyAgree NOWJUSTAFEWQUESTIONSABOUTYOU 1) IsthisyourfirstvisittoOMSI?☐Yes☐No 2) AreyoucurrentlyamemberofOMSI?☐Yes☐No 3) HowlikelyareyoutovisitOMSIagain? 12 3 4 5 Notatall 4) Whatisyourgender?☐Male☐Female 6 7 Verylikely 5) Whichofthefollowingbestdescribesyourethnicorigin(checkallthatapply) ☐AmericanIndian/AlaskanNative ☐Asian ☐NativeHawaiian/OtherPacificIslander ☐White ☐BlackorAfrican-American ☐Other:__________________________ 6) AreyouofHispanic,LatinoorSpanishorigin?☐Yes☐No 7) Whichcityandstatedoyoulivein(orcityandcountryiffromoutsideUnited States)?___________________________________ 8) Whatlanguage(s)doyouregularlyspeakathome?___________________________________ 9) Whatyearwereyouborn?______ 10) Whataretheagesoftheotherpeopleinyourgrouptoday? ________________________________________ Thankyouverymuchforyourtimeandfeedback,itismuchappreciated! AudienceViewpointsConsultingOMSIZooInYouSummative82 SpanishversionofGeneralVisitorInstrument,OMSI: ZooinYouInterview [Onlyrecruitgroupswithatleastonechildage8to18] Hola,mellamo____yestoycolaborandocon[OMSI/ScienceWorks]paraobtenersus opinionesacercadesuvisita.HoyestamoshablandoconlagenteacercadelaexhibiciónZoo inYouynosgustaríasaberpodríavisitarlaexhibiciónyluegoresponderalgunaspreguntas. Nolequitacasiningúntiempodesuvisita.¿Estaríadispuesto(a)aayudarnos? [IfNO]Estábien,muchasgraciasyquedisfrutedelrestodesuvista. [IfYES]Perfecto,laexhibiciónZooinYouincluyelasáreasdeexhibiciónaquí[indicate boundariesofZooinYou].Visítelacomoloharíanormalmente;estaremosaquítomando algunosapuntesmientraslaexplorayluegoindíquenoscuandotermineparapoderhacerle unaspreguntas. Totaltime:_____________ H=Handson/interactive AudienceViewpointsConsultingOMSIZooInYouSummative83 YOURVISITTODAY 1) CompletelasiguienteoraciónacercadesuvisitaalaexhibiciónZooinYou:"Noteníaidea deque..." 2) ¿Dequépiensaquesetrataestaexhibición?¿Cuáleslaideaprincipalqueintenta comunicar? 3) Unadelasideasprincipalesdelaexhibiciónesque"nuestrocuerpoesunecosistema complejoqueestamosapenascomenzandoaexplorar."¿Quépartesdelaexhibición comunicaronbienestemensaje? 4) ¿HuboalgúnáreadelaexhibiciónZooinYouquetuvounefectoparticularmente positivoentodosugrupo? ☐Sí☐No 4a.Silarespuestaesafirmativa,¿dónde?__________________________________________________ 5) Enlaexhibiciónseusóeltérmino"microbiomahumano."¿Vio,escuchóoleyóestoen algunapartedelaexhibición? ☐Sí☐No 5a.Silarespuestaesafirmativa,¿quéfueloquemáslellamólaatenciónsobreeste tema?______________________________ 6) ¿Elhechodequelaexhibiciónseofrecieraeninglésyespañolmejoró,leempeoróono tuvoningúnefectoensuexperienciaconlaexhibiciónZooinYou? ☐Mejoró☐Empeoró☐Notuvoningúnefecto 6a.¿Porqué?___________________________________________________________ AudienceViewpointsConsultingOMSIZooInYouSummative84 Estaspreguntassonmásfácilesdecontestarporsucuenta. 8) ¿Enquémedidaestádeacuerdoconlassiguientesafirmaciones?Durantesuvisitaa ZooinYou... 7a.Meayudóaaprendersobrelosmicrobiosenmipropiocuerpo. 12 3 4 567 Paranadadeacuerdo Muydeacuerdo 7b.Mejorómiconocimientodelainteracciónentremicuerpo,mismicrobiosymi entorno. 12 3 4 567 Paranadadeacuerdo Muydeacuerdo 7b.Hizoquequisieraaprendermássobreloqueloscientíficosestándescubriendo sobrelosmicrobiosylasalud. 12 3 4 567 Paranadadeacuerdo Muydeacuerdo AHORALEHAREMOSALGUNASPREGUNTASSOBREUSTED 9) ¿EssuprimeravisitaalaOMSI?☐ Sí☐ No 10) ¿EsustedactualmentemiembrodelaOMSI?☐ Sí☐ No 11) ¿CuánprobableesquevuelvaavisitarlaOMSI? 12 3 4 5 6 Nada 12) ¿Cuálessusexo?☐ Hombre☐ Mujer 7 Muyprobable 13) ¿Cuáldelassiguientesdescribemejorsuorigenétnico(marquetodaslasque correspondan)? ☐ Amerindio/NativodeAlaska ☐ Asiático ☐ NativodeHawái/otraisladelPacífico ☐ Blanco ☐ Negrooafroamericano ☐ Otro:__________________________ 14) ¿Esdeorigenhispano,latinooespañol?☐ Sí☐ No 15) ¿Encuálciudadoestadovive(ociudadypaíssivivefueradeEstadosUnidos)? 16) ¿Quéidioma(s)hablaregularmenteencasa?___________________________________ 17) ¿Enquéañonació?______ 18) ¿Quéedadestienenlasdemáspersonasqueestabanensugrupohoy? ________________________________________ ¡Muchasgracias!Apreciamossutiempoysusrespuestas. AudienceViewpointsConsultingOMSIZooInYouSummative85 AppendixC:GeneralVisitorinstruments,ScienceWorks [Onlyrecruitgroupswithatleastonechildage8to18]Hello,mynameis____ andI’mworkingwith[OMSI/ScienceWorks]togetsomefeedbackaboutthevisit. Todaywe’retalkingtopeopleabouttheZooinYouexhibitandwewerehopingyou couldhelpusouttodaybyvisitingitandthenansweringsomequestions.Itdoesn’t addverymuchtimeatalltoyourvisit–wouldyoubewillingtohelpusout? [IfNO]Okay,thanksverymuchandenjoytherestofyourvisit. [IfYES]Great,theZooinYouexhibitincludestheexhibitareasrighthere[indicate boundariesofZooinYou].Justgothroughitlikeyounormallywould–we’llbehere takingacouplenoteswhileyougothrough,andthenletusknowwhenyou’redone sowecanaskyousomequestions. Totaltime:_____________ H=Handson/interactive AudienceViewpointsConsultingOMSIZooInYouSummative86 YOURVISITTODAY 1) PleasecompletethissentenceaboutyourvisittotheZooinYouexhibit:“Inever realizedthat…” 2) Whatdoyouthinkthisexhibitisabout?Whatisthemainideait’stryingto communicate? 3) Oneofthemainideasabouttheexhibitis“Ourbodiesareacomplexecosystemthatwe arejustbeginningtoexplore.”Whichpartsoftheexhibitdidagoodjobcommunicating this? 4) WerethereanyareasinZooinYouthatworkedparticularlywellforyourwholegroup? ☐Yes☐No 4a.Ifyes,where?________________________________________________________________ 5) Theexhibitusedtheterm“humanmicrobiome.”Didyousee,hearorreadthis anywhereintheexhibit? ☐Yes☐No 5a.Ifyes,whatstoodoutmostforyouaboutthistopic?______________________________ 6) DidtheexhibitbeinginbothSpanishandEnglishenhance,detractfrom,ormakeno difference foryourexperienceinZooinYou? ☐Enhance☐Detractfrom☐Makenodifference 6a.Whydoyousaythat?___________________________________________________________ AudienceViewpointsConsultingOMSIZooInYouSummative87 Thesequestionsareeasierforyoutofilloutonyourown. 7) Towhatextentdoyouagreewiththefollowingstatements.VisitingZooinYou… 7a.Helpedmelearnaboutthemicrobesinmyownbody. 12 3 4 567 StronglyDisagree StronglyAgree 7b.Increasedmyunderstandingoftheinteractionsbetweenmybody,my microbes,andmyenvironment. 12 3 4 567 StronglyDisagree StronglyAgree 7b.Mademewanttolearnmoreaboutwhatscientistsarediscoveringabout microbesandhealth. 12 3 4 567 StronglyDisagree StronglyAgree NOWJUSTAFEWQUESTIONSABOUTYOU 1) IsthisyourfirstvisittoScienceWorks?☐Yes☐No 2) AreyoucurrentlyamemberofScienceWorks?☐Yes☐No 3) HowlikelyareyoutovisitScienceWorksagain? 12 3 4 5 6 Notatall 4) Whatisyourgender?☐Male☐Female 7 Verylikely 5) Whichofthefollowingbestdescribesyourethnicorigin(checkallthatapply) ☐AmericanIndian/AlaskanNative ☐Asian ☐NativeHawaiian/OtherPacificIslander ☐White ☐BlackorAfrican-American ☐Other:__________________________ 6) AreyouofHispanic,LatinoorSpanishorigin?☐Yes☐No 7) Whichcityandstatedoyoulivein(orcityandcountryiffromoutsideUnited States)?___________________________________ 8) Whatlanguage(s)doyouregularlyspeakathome?___________________________________ 9) Whatyearwereyouborn?______ 10) Whataretheagesoftheotherpeopleinyourgrouptoday? ________________________________________ Thankyouverymuchforyourtimeandfeedback,itismuchappreciated! AudienceViewpointsConsultingOMSIZooInYouSummative88 SpanishversionofGeneralVisitorInstrument,ScienceWorks: NOTE:WhilethisSpanishversionoftheinstrumentwasavailable, noonechosetocompleteitinSpanishatScienceWorks. ZooinYouInterview [Onlyrecruitgroupswithatleastonechildage8to18] Hola,mellamo____yestoycolaborandocon[OMSI/ScienceWorks]paraobtenersus opinionesacercadesuvisita.HoyestamoshablandoconlagenteacercadelaexhibiciónZoo inYouynosgustaríasaberpodríavisitarlaexhibiciónyluegoresponderalgunaspreguntas. Nolequitacasiningúntiempodesuvisita.¿Estaríadispuesto(a)aayudarnos? [IfNO]Estábien,muchasgraciasyquedisfrutedelrestodesuvista. [IfYES]Perfecto,laexhibiciónZooinYouincluyelasáreasdeexhibiciónaquí[indicate boundariesofZooinYou].Visítelacomoloharíanormalmente;estaremosaquítomando algunosapuntesmientraslaexplorayluegoindíquenoscuandotermineparapoderhacerle unaspreguntas. Totaltime:_____________ H=Handson/interactive AudienceViewpointsConsultingOMSIZooInYouSummative89 YOURVISITTODAY 1) CompletelasiguienteoraciónacercadesuvisitaalaexhibiciónZooinYou:"Notenía ideadeque..." 2) ¿Dequépiensaquesetrataestaexhibición?¿Cuáleslaideaprincipalqueintenta comunicar? 3) Unadelasideasprincipalesdelaexhibiciónesque"nuestrocuerpoesunecosistema complejoqueestamosapenascomenzandoaexplorar."¿Quépartesdelaexhibición comunicaronbienestemensaje? 4) ¿HuboalgúnáreadelaexhibiciónZooinYouquetuvounefectoparticularmente positivoentodosugrupo? ☐Sí☐No 4a.Silarespuestaesafirmativa,¿dónde?__________________________________________________ 5) Enlaexhibiciónseusóeltérmino"microbiomahumano."¿Vio,escuchóoleyóestoen algunapartedelaexhibición? ☐Sí☐No 5a.Silarespuestaesafirmativa,¿quéfueloquemáslellamólaatenciónsobreeste tema?______________________________ 6) ¿Elhechodequelaexhibiciónseofrecieraeninglésyespañolmejoró,leempeoróo notuvoningúnefectoensuexperienciaconlaexhibiciónZooinYou? ☐Mejoró☐Empeoró☐Notuvoningúnefecto 6a.¿Porqué?___________________________________________________________ AudienceViewpointsConsultingOMSIZooInYouSummative90 Estaspreguntassonmásfácilesdecontestarporsucuenta. 19) ¿Enquémedidaestádeacuerdoconlassiguientesafirmaciones?DurantesuvisitaaZooin You... 7a.Meayudóaaprendersobrelosmicrobiosenmipropiocuerpo. 12 3 4 567 Paranadadeacuerdo Muydeacuerdo 7b.Mejorómiconocimientodelainteracciónentremicuerpo,mismicrobiosymientorno. 12 3 4 567 Paranadadeacuerdo Muydeacuerdo 7b.Hizoquequisieraaprendermássobreloqueloscientíficosestándescubriendosobrelos microbiosylasalud. 12 3 4 567 Paranadadeacuerdo Muydeacuerdo AHORALEHAREMOSALGUNASPREGUNTASSOBREUSTED 20) ¿EssuprimeravisitaalaScienceWorks?☐ Sí☐ No 21) ¿EsustedactualmentemiembrodelaScienceWorks?☐ Sí☐ No 22) ¿CuánprobableesquevuelvaavisitarlaScienceWorks? 12 3 4 5 6 7 Nada Muyprobable 23) ¿Cuálessusexo?☐ Hombre☐ Mujer 24) ¿Cuáldelassiguientesdescribemejorsuorigenétnico(marquetodaslasque correspondan)? ☐ Amerindio/NativodeAlaska ☐ Asiático ☐ NativodeHawái/otraisladelPacífico ☐ Blanco ☐ Negrooafroamericano ☐ Otro:__________________________ 25) ¿Esdeorigenhispano,latinooespañol?☐ Sí☐ No 26) ¿Encuálciudadoestadovive(ociudadypaíssivivefueradeEstadosUnidos)? 27) ¿Quéidioma(s)hablaregularmenteencasa?___________________________________ 28) ¿Enquéañonació?______ 29) ¿Quéedadestienenlasdemáspersonasqueestabanensugrupohoy? ________________________________________ ¡Muchasgracias!Apreciamos AudienceViewpointsConsultingOMSIZooInYouSummative91 AppendixD:FamilyScienceNightinstrument NochedecienciaZooinYou PorfavorrespondalassiguientespreguntasacercadesuvisitaaZooinYou.Laencuestaes anónima,asíquepuederesponderconlamayorhonestidad.Muchasgraciasporsus comentarios. SUVISITADEHOY 1) ¿Dequépiensaquesetrataestaexhibición?¿Cuáleslaideaprincipalquese intentacomunicar? 2) Enlaexhibiciónseusóeltérmino"microbiomahumano."¿Ustedvioeste términoenalgunapartedelaexhibición? ☐Sí☐No 2a.Silarespuestaesafirmativa,¿quéfueloquemáslellamólaatenciónsobre estetema?________________________________ 3) ¿Elhechodequelaexhibiciónseofrecieraeninglésyespañol:mejoró,empeoró, onotuvoningúnefectoensuexperienciaconlaexhibiciónZooinYou? ☐Mejoró☐Empeoró☐Notuvoningúnefecto 3a.¿Porqué?___________________________________________________________ 4) Estaexhibiciónfueraofrecidaenespañol,¿hacambiadosuopiniónacercadel OMSI? ☐Sí☐No 4a.¿Porqué?___________________________________________________________ AudienceViewpointsConsultingOMSIZooInYouSummative92 5) LaexhibiciónZooinYouesofrecidaeninglésyespañol;¿queefectotuvoestoen: 5a.Suinteracciónconlasdistintaspartesdelaexhibición. 12 3 4 5 6 7 Nada Mucho 5b.Sucapacidaddeentenderelcontenidodelaexhibición. 12 3 4 5 6 Nada 7 Mucho 5b.Suinteracciónconotraspersonasdesugrupo. 12 3 4 5 Nada 7 Mucho 6 AHORALEHAREMOSALGUNASPREGUNTASSOBREUSTED 6) ¿EsestasuprimeravisitaalOMSI?☐ Sí☐ No 7) ¿EsustedactualmentemiembrodelOMSI?☐ Sí☐ No 8) ¿QuétanprobableesquevuelvaavisitarelOMSI? 12 Noprobable 3 4 5 6 7 Muyprobable 9) ¿Cuálessugénero?☐ Masculino☐ Femenino☐ Otro 10) ¿Cuáldelassiguientesdescribemejorsuorigenétnico?(Marquetodaslasque correspondan.) ☐ IndiodeEstadosUnidos/NativodeAlaska ☐ Asiático ☐ NativodeHawái/otraisladelPacífico ☐ Blanco NegrooafroAmericano Otro:__________________________ 11) ¿Esdeorigenhispano,latinooespañol?☐ Sí☐ No 12) ¿Enquéciudadoestadovive(ociudadypaíssivivefueradeEstadosUnidos)? ___________________________________ 13) ¿Quéidioma(s)hablaregularmenteencasa?___________________________________ 14) ¿Enquéañonació?______ 15) ¿Quéedadestienenlasdemáspersonasqueestánensugrupohoy? ________________________________________ ¡Muchasgracias!Apreciamossutiempoysusrespuestas. AudienceViewpointsConsultingOMSIZooinYouSummative93 Triviaanswers! AppendixE:ScienceCaféinstrument 1 2 OMSISciencePubEvaluation 3 4 • Whatdoyouthinkthemainideaoftonight’sSciencePubis? • Whatdidyoulikemostattonight’sSciencePub? • HowcouldweimprovethenextSciencePub? • What,ifanything,haveyoulearnedherethatyoudidn’tknow before? 5 6 7 8 9 10 • Towhatextentdoyouagreewiththefollowingstatements.Tonight’sSciencePub… Helpedmelearnaboutthemicrobesinmyownbody. 12 3 4 567 StronglyDisagree StronglyAgree Increasedmyunderstandingoftheinteractionsbetweenmybody,my microbes,andmyenvironment. 123 4 567 StronglyDisagree StronglyAgree Mademewanttolearnmoreaboutwhatscientistsarediscoveringabout microbesandhealth. 12 3 4 567 StronglyDisagree StronglyAgree OVER è AudienceViewpointsConsultingOMSIZooInYouSummative94 • Howdidyouhearaboutthisevent? !I’montheSciencePubmailinglist !OMSIwebsite!AttendedaPreviousSciencePubevent!Facebookor Twitter • • !Other HaveyoubeentoOMSIinthepast12months?!Yes!No HaveyoubeentoSciencePubbefore?!Yes!No Ifso,howmanytimes? • AreyoucurrentlyamemberofOMSI?☐Yes☐No Whichofthefollowingbestdescribesyourethnicorigin(checkallthatapply) • !AmericanIndian/AlaskanNative !Asian !NativeHawaiian/OtherPacificIslander !White !BlackorAfrican-American !Other:__________________________ • AreyouofHispanic,LatinoorSpanishorigin?☐Yes☐No • Whatyearwereyouborn?______ • Whatisyourgender?____________ • ZipCode:____________ SignupfortheOMSISciencePubemaillist! Email: OMSIwillnotsellordistributeyouremailaddress Thankyou! AudienceViewpointsConsultingOMSIZooInYouSummative95
