Gulf Shores & Orange Beach Tourism
DESTINATION GROWTH INDICATORS
SEPTEMBER 2012
51.5%
% Var.
3.0%
$121.38
$127.04
4.7%
Hotel RevPAR
$60.67
$65.39
7.8%
Condo Occupancy Rate
32.5%
30.8%
-5.2%
$132.84
$134.38
1.2%
$43.22
$41.45
-4.1%
Hotel Occupancy Rate
Hotel Average Daily Rate
Condo Average Daily Rate
Condo RevPAU
2011
50.0%
August 2011
2012
August 2012
% Var.
YTD FY '11
YTD FY '12
% Var.
Taxable Retail Sales
$58,052,974
$61,192,859
5.4% $488,318,428
$526,329,988
7.8%
Taxable Lodging Rentals
$29,752,661
$34,770,200
16.9% $242,627,310
$281,850,767
16.2%
*All information contained in our statistical reporting is supplied to the AGCCVB by governmental entities, agencies and private businesses for compilation
and inclusion on our web site and in printed materials. While the information supplied is deemed reliable, the AGCCVB can take no responsibility
for its accuracy, all of same being subject to revision by the sources. If you have a specific question about the information, please contact the source directly.
Revised - 10/19/2012
JAN
FEB
MAR
APR
MAY
JUN
JUL
AUG
SEP
OCT
NOV
DEC
ANNUAL
Revised - 10/19/2012
NUMBER
REP'T.
5
5
6
7
6
7
6
6
5
0
0
0
53
GULF SHORES & ORANGE BEACH TOURISM
OCCUPANCY SUMMARY
HOTELS/MOTELS
2012
RM.NIT.
OCCUPANCY RATES
AVERAGE DAILY RATES
RENTED TOTAL
HIGH
LOW
TOTAL
HIGH
LOW
4,426
20.2%
29.1%
7.9%
$70.15
$88.22
$55.00
8,183
39.9%
72.5%
18.2%
$83.40
$105.95
$68.00
16,482
66.7%
90.0%
46.7%
$131.93
$143.77
$112.57
19,262
67.1%
87.2%
53.6%
$146.93
$163.53
$110.23
16,697
67.6%
83.3%
56.6%
$167.74
$192.13
$117.83
25,312
87.7%
99.7%
71.1%
$194.42
$231.81
$129.88
23,341
89.8%
97.5%
79.9%
$206.05
$242.35
$155.66
13,898
56.3%
82.1%
35.7%
$163.44
$188.00
$109.99
10,192
51.5%
84.5%
34.4%
$127.04
$143.00
$95.70
0
0.0%
0.0%
0.0%
$0.00
$0.00
$0.00
0
0.0%
0.0%
0.0%
$0.00
$0.00
$0.00
0
0 0%
0.0%
0 0%
0.0%
0 0%
0.0%
$0 00
$0.00
$0 00
$0.00
$0 00
$0.00
137,793
62.7% 146.3%
47.1%
$160.35
$212.48
$121.90
Gulf Shores & Orange Beach Tourism
HOTEL OCCUPANCY SUMMARY
Gulf Shores & Orange Beach, Alabama
Occupancy Rate
Revenue per Available Room
Average Daily Rate
DEC
JAN
FEB
WINTER
2009
18.5%
22.6%
45.7%
28.8%
2010
14.5%
19.3%
41.7%
25.0%
2011
17.4%
23.3%
41.6%
26.4%
2012
16.8%
20.2%
39.9%
25.3%
2009
$82.93
$62.95
$82.27
$77.82
2010
$81.18
$57.49
$75.43
$72.52
2011
$84.16
$73.65
$84.11
$80.83
2012
$86.14
$70.15
$83.40
$80.42
2009
$15.36
$14.25
$37.58
$22.40
2010
$11.78
$11.11
$31.42
$18.11
2011
$14.62
$17.18
$35.01
$21.37
MAR
APR
MAY
SPRING
49.3%
52.3%
65.3%
55.3%
52.7%
58.9%
68.9%
59.8%
59.9%
67.7%
65.3%
64.3%
66.7%
67.1%
67.6%
67.1%
$116.45
$132.55
$142.36
$131.12
$117.10
$128.88
$123.04
$123.15
$118.87
$130.69
$149.47
$133.41
$131.93
$146.93
$167.74
$148.84
$57.39
$69.36
$92.98
$72.49
$61.70
$75.87
$84.74
$73.66
$71.22 $88.01
$88.46 $98.58
$97.56 $113.36
$85.72 $99.91
JUN
JUL
AUG
SUMMER
81.6%
80.4%
57.4%
73.1%
63.1%
68.3%
45.2%
59.7%
83.3%
92.1%
59.8%
78.4%
87.7%
89.8%
56.3%
78.6%
$165.73
$187.24
$147.76
$168.98
$147.34
$141.05
$121.01
$138.85
$175.02 $194.42 $135.27 $93.00 $145.85 $170.46
$191.40 $206.05 $150.45 $96.40 $176.34 $185.13
$140.17 $163.44 $84.79 $54.75 $83.76 $91.95
$172.56
$0.00 $123.45 $82.86 $135.21
$0.00
SEP
OCT
NOV
FALL
50.4%
43.1%
25.7%
39.7%
56.3%
54.1%
27.3%
45.9%
50.0% 51.5% $110.30 $114.44 $121.38 $127.04
49.9% 0.0% $108.53 $112.24 $117.33
$0.00
23.9% 0.0% $86.96 $91.40 $94.74
$0.00
41.7% 51.5% $104.67 $109.00 $114.97
$0.00
ANNUAL
49.6% 47.8% 53.3% 58.5% $132.73 $118.13 $138.53
Revised - 10/19/2012
$64.43
$55.55
$46.78
$22.33
$41.60
2012
$14.44
$14.17
$33.29
$20.35
$64.41
$60.73
$24.97
$50.04
$60.67
$58.55
$22.67
$47.97
$65.39
$0.00
$0.00
$0.00
$65.82 $56.46
$73.87
$37.69
Gulf Shores & Orange Beach Tourism
CONDOMINIUM OCCUPANCY SUMMARY
RENTAL MGT. COMPANIES
2012
NUMBER RM.NIT.
OCCUPANCY RATES
REP'T. RENTED TOTAL HIGH
LOW
JAN
5
48,030
34.7%
37.0% 31.9%
86 732
63 2%
77 0% 54.6%
54 6%
FEB
6
86,732
63.2%
77.0%
MAR
6
73,263
52.5%
61.0% 46.0%
APR
6
44,326
31.4%
34.9% 25.8%
MAY
6
59,180
43.2%
53.4% 31.0%
JUN
6 107,938
76.3%
96.4% 51.5%
JUL
6 119,530
82.6%
96.9% 74.3%
AUG
6
67,551
46.8%
62.6% 33.0%
SEP
5
39,370
30.8%
34.9% 15.6%
OCT
0
0
0.0%
0.0%
0.0%
NOV
0
0
0.0%
0.0%
0.0%
DEC
0
0
0.0%
0.0%
0.0%
ANNUAL
52 645,920
51.6%
59.4% 43.3%
ised - 10/19/2012
AVERAGE DAILY RATES
TOTAL
HIGH
LOW
$48.40
$65.00
$36.33
$54 46
$65 00
$40 33
$54.46
$65.00
$40.33
$117.84
$138.00
$61.64
$175.77
$297.00 $116.19
$226.96
$390.00 $141.31
$259.51
$417.00 $195.80
$284.95
$458.00 $200.36
$193.83
$363.00 $137.43
$134.38
$228.00
$87.15
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$181.69 $1,465.00 $122.82
Gulf Shores & Orange Beach Tourism
CONDOMINIUM OCCUPANCY SUMMARY
Gulf Shores & Orange Beach, Alabama
DEC
JAN
FEB
WINTER
2009
11.9%
40.3%
65.0%
38.0%
MAR
APR
MAY
SPRING
48.5%
32.3%
37.7%
45.4%
51.6%
33.9%
36.5%
40.8%
45.8%
36.5%
45.8%
42.7%
52.5% $87.47 $93.43 $111.16
31.4% $143.67 $134.36 $145.65
43.2% $158.71 $167.62 $182.12
42.3% $125.27 $126.16 $147.27
$117.84
$175.77
$226.96
$168.90
$48.20
$45.55
$61.24
$51.47
$50.86
$53.12
$83.40
$62.88
$61.88
$55.23
$97.95
$71.47
JUN
JUL
AUG
SUMMER
71.8%
79.5%
53.6%
68.7%
44.3%
41.5%
26.7%
37.6%
73.1%
87.8%
48.4%
70.5%
76.3%
82.6%
46.8%
68.5%
$259.51 $145.27 $87.36
$284.95 $171.34 $76.33
$193.83 $79.87 $33.46
$254.78 $133.59 $66.03
$175.30
$222.64
$84.85
$163.42
$198.04
$235.37
$90.65
$174.56
SEP
OCT
NOV
FALL
34.7%
31.6%
15.8%
28.0%
30.7%
34.6%
18.0%
28.4%
32.5% 30.8% $107.30 $105.19 $132.84 $134.38
31.5% 0.0% $91.30 $94.89 $116.61
$0.00
15.9% 0.0% $77.04 $70.88 $79.17
$0.00
26.3% 30.8% $95.93 $94.71 $115.05 $134.38
$32.26
$32.87
$12.74
$26.89
$43.22
$36.69
$12.59
$30.21
$41.45
$0.00
$0.00
$41.45
ANNUAL
44.0% 37.5% 44.7% 46.8% $131.38 $111.76 $158.47 $178.93
$57.77 $41.89
$70.85
$83.73
Revised - 10/19/2012
2009
$58.80
$39.31
$48.93
$46.53
$202.21
$215.60
$148.90
$194.40
Average Daily Rate
2010
2011
2012
$65.12 $63.66 $74.98
$40.17 $43.64 $48.40
$52.30 $53.11 $54.46
$49.33 $50.94 $54.86
Revenue per Available Unit
2009
2010
2011
2012
$7.00
$8.26
$9.51
$7.78
$15.83 $18.85
$19.12
$16.78
$31.78 $37.64
$30.91
$34.43
$17.70 $21.03
$19.73
$18.90
Occupancy Rate
2010 2011 2012
12.7% 14.9% 10.4%
46.9% 43.8% 34.7%
72.0% 58.2% 63.2%
42.6% 38.7% 34.4%
$197.33
$183.78
$125.11
$175.50
$239.88
$253.52
$175.43
$231.92
$42.42
$46.36
$59.78
$49.53
$37.27
$28.85
$12.20
$26.86
3 Month Occupancy Rate - 2012
Based on actual reservations made by: October 1
November December
Condos
2012
2012
A
10.9%
6.2%
B
11.7%
7.4%
C
11.0%
15.0%
D
6.0%
7.0%
E
12.0%
8.0%
F
Average
9.5%
20.3%
January
2013
26.2%
31.9%
35.0%
30.0%
36.0%
November December
2012
2012
62.0%
2.7%
5.1%
1.1%
1.5%
1.5%
7.0%
1.0%
January
2013
3.0%
0.4%
8.5%
1.0%
Hotels
A
B
C
D
E
F
Average
10.2%
Revised: 10/19/2012
2.4%
31.8%
3.2%
3 Month Occupancy Rate Forecast 2012
Forecast made by management in: October 1
Condos
A
B
C
D
E
F
Average
Hotels
A
B
C
D
E
F
Average
November
2011
2012 ▲/▼
18.5%
18.0% -0.5
14.0%
14.5%
0.5
5.8%
15.0%
9.2
10.0%
8.0%
-2
17.0%
17.0%
0
13.1%
2011
36.1%
15.3%
10.7%
20.7%
14.5%
December
▲/▼
2011
2012
12.4% 12.0%
-0.4
7.0%
8.0%
1
12.2% 20.0%
8
8.0%
8.0%
0
9.0% 10.0%
1
1.4
9.7%
November
2012 ▲/▼
60.0% 23.9
15.4%
.1
10.5% -0.2
2011
34.1%
14.1%
11.3%
28.6%
7.9
1.9
34.8%
December
▲/▼
2012
40.0%
5.9
14.8%
0.7
12.0%
.7
2012
29.1%
14.4%
22.5%
19.8%
11.6%
2012
32.6%
31.9%
36.5%
37.0%
36.0%
22.3%
2.4
22.0%
January
▲/▼
2013
33.0%
.4
40.0%
8.1
40.0%
3.5
35.0%
-2
45.0%
9
38.6%
3.8
January
▲/▼
2013
50.0%
20.9
9.2%
-5.2
23.0%
.5
27.4%
5.4
Gulf Shores & Orange Beach Tourism
TAXABLE RETAIL SALES
Gulf Shores, Orange Beach, Ft. Morgan
Source: Cities' Revenue Department
2009
VAR.
$29,132,478 -11.2%
$23,396,042 -17.2%
$30,931,261
0.7%
$83,459,781 -9.1%
DEC
JAN
FEB
WINTER
2010
VAR.
$25,065,550 -14.0%
$23,489,081
0.4%
$28,016,166
-9.4%
$76,570,797
-8.3%
MAR
APR
MAY
SPRING
$43,316,033 -15.8% $45,557,328
$47,526,004 -4.5% $47,910,051
$53,572,556 -3.9% $51,265,138
$144,414,593 -8.0% $144,732,517
JUN
JUL
AUG
SUMMER
$75,908,166
$86,278,167
$52,839,963
$215,026,297
$215 026 297
SEP
OCT
NOV
FALL
ANNUAL
1.7% $58,899,681
7.5% $58,134,589
-4.5% $38,756,430
2.3%
$155,790,701
2 3% $155
790 701
$35,993,890 -1.1%
$33,253,424 -11.2%
$24,694,902 -12.0%
$93,942,217 -7.8%
$536,842,889
Revised - 10/8/2012
$35,502,120
$36,230,725
$26,893,508
$98,626,353
2011
$27,566,472
$25,179,841
$32,756,282
$85,502,594
2012
$30,192,550
$27,715,128
$38,133,707
$96,041,385
VAR.
9.5%
10.1%
16.4%
12.3%
5.2% $48,962,687
0.8% $57,355,084
-4.3% $61,434,399
0.2% $167,752,171
7.5% $59,379,461
19.7% $60,479,989
19.8% $65,566,031
15.9% $185,425,481
21.3%
5.4%
6.7%
10.5%
-22.4% $82,248,451
-32.6% $94,762,238
-26.7% $58,052,974
-27.5%
$235,063,663
27 5% $235
063 663
39.6% $86,889,213
63.0% $96,781,050
49.8% $61,192,859
50.9%
$244,863,122
50 9% $244
863 122
5.6%
2.1%
5.4%
4.2%
4 2%
9.1%
10.4%
14.3%
11.0%
$0
$0
$0
$0
0.0%
0.0%
0.0%
0.0%
25.7% $526,329,988
7.8%
-1.4% $38,743,628
9.0% $39,983,894
8.9% $30,748,364
5.0% $109,475,886
-4.3% $475,720,367 -11.4% $597,794,314
VAR.
10.0%
7.2%
16.9%
11.7%
Gulf Shores & Orange Beach Tourism
TAXABLE RETAIL SALES
Foley, Alabama
Source: City of Foley
DEC
JAN
FEB
WINTER
2009
VAR.
$44,778,704 -15.7%
$32,690,010 -9.5%
$33,877,521 -12.0%
$111,346,234 -12.9%
2010
$43,729,874
$32,091,886
$36,072,294
$111,894,054
VAR.
-2.3%
-1.8%
6.5%
0.5%
2011
VAR.
$49,473,208 13.1%
$34,123,960
6.3%
$38,271,591
6.1%
$121,868,758
8.9%
2012
$49,812,081
$35,358,926
$40,941,902
$126,112,909
VAR.
0.7%
3.6%
7.0%
3.5%
MAR
APR
MAY
SPRING
$45,290,610 -6.9%
$42,868,058 -13.6%
$43,920,784 -9.2%
$132,079,451 -9.9%
$48,851,141
$43,718,898
$42,279,721
$134,849,760
7.9%
2.0%
-3.7%
2.1%
$49,139,542
0.6%
$47,528,102 12.4%
$44,180,339
4.5%
$140,847,983
4.4%
$52,522,021
6.9%
$47,383,018 -0.3%
$49,171,248 11.3%
$149,076,286
5.8%
JUN
$51,372,307 -5.8%
JUL
$52,359,722
0.3%
AUG
$39,917,269 -10.5%
10.5%
SUMMER $143,649,297 -5.1%
$51,478,946
$47,924,876
$39,201,895
$138,605,717
0.2%
-8.5%
1.8%
-1.8%
-3.5%
$57,150,777
$56,792,327
$45,208,157
$159,151,261
11.0%
18.5%
15.3%
14.8%
$58,900,025
$59,178,568
$48,039,620
$166,118,213
3.1%
4.2%
6.3%
4.4%
SEP
OCT
NOV
FALL
$40,160,431
$37,907,147
$39,794,022
$117,861,599
6.3%
-1.0%
0.9%
2.0%
$41,615,863
$41,063,632
$42,920,696
$125,600,191
3.6%
8.3%
7.9%
6.6%
$41,971,271
$42,549,704
$42,198,463
$126,719,438
0.9%
3.6%
-1.7%
0.9%
$0
$0
$0
$0
0.0%
0.0%
0.0%
0.0%
ANNUAL
$504,936,580
-6.7%
$510,949,720
1.2%
$548,587,439
7.4%
$441,307,407
4.6%
Gulf Shores & Orange Beach Tourism
TAXABLE LODGING RENTALS
Fort Morgan, Gulf Shores, Orange Beach, Alabama
Source: Alabama Department of Revenue
DEC
JAN
FEB
WINTER
2009
VAR.
$4,328,753
9.6%
$5,810,568
1.8%
$9,094,171 -1.2%
$19,233,491
1.9%
2010
VAR.
$3,901,977 -9.9%
$6,303,559
8.5%
$9,548,339
5.0%
$19,753,875
2.7%
2011
$4,342,984
$6,593,491
$9,937,245
$20,873,720
VAR.
11.3%
4.6%
4.1%
5.7%
2012
VAR.
$4,018,948 -7.5%
$7,249,183 9.9%
$10,943,470 10.1%
$22,211,601 6.4%
MAR
APR
MAY
SPRING
$14,187,842 -19.7%
$16,804,541 15.0%
$22,064,192 -8.5%
$53,056,575 -5.9%
$16,195,347
$17,753,786
$21,113,672
$55,062,804
14.1%
5.6%
-4.3%
3.8%
$18,126,754
$19,900,757
$27,920,323
$65,947,834
11.9%
12.1%
32.2%
19.8%
$22,738,841
$23,259,797
$32,998,642
$78,997,279
-37.0%
-51.7%
-52.7%
-46.8%
JUN
JUL
AUG
SUMMER
SEP
OCT
NOV
FALL
ANNUAL
Revised - 10/15/2012
25.4%
16.9%
18.2%
19.8%
$46,787,497
$56,538,669
$29,986,464
$133,312,630
-3.3%
1.8%
10.9%
1.8%
$29,467,373
$27,304,527
$14,191,001
$70,962,900
$15,049,341
$10,883,962
$5,135,936
$31,069,238
32.3%
-0.5%
8.0%
14.8%
$12,254,631 -18.6%
$11,834,876
8.7%
$5,657,786 10.2%
$29,747,293 -4.3%
$16,543,715
$14,534,963
$6,551,275
$37,629,952
35.0%
22.8%
15.8%
26.5%
1.4% $175,526,871 -25.8%
$280,257,261
59.7% $281,850,767 16.2%
$236,671,934
$55,656,867 88.9% $71,143,526 27.8%
$70,396,229 157.8% $74,728,162 6.2%
$29,752,661 109.7% $34,770,200 16.9%
$155,805,757 119.6% $180,641,888 15.9%
0.0%
0.0%
0.0%
0.0%
Gulf Shores & Orange Beach Tourism
TAXABLE LODGING RENTALS
Foley, Alabama
Source: City of Foley
DEC
JAN
FEB
WINTER
2009
$275,783
$295,409
$275,783
$846,975
VAR.
-18.4%
-17.5%
-42.0%
-27.7%
2010
$267,264
$280,635
$362,260
$910,158
VAR.
-3.1%
-5.0%
31.4%
7.5%
2011
$305,674
$307,588
$403,266
$1,016,528
VAR.
2012
14.4%
$305,165
9.6%
$418,453
11.3%
$469,237
11.7% $1,192,854
VAR.
-0.2%
36.0%
16.4%
17.3%
MAR
APR
MAY
SPRING
$538,033
$427,879
$626,381
$1,592,293
-31.2%
$686,456
-32.1%
$555,471
-30.1%
$767,042
-31.0% $2,008,969
27.6%
29.8%
22.5%
26.2%
$778,266
$582,439
$932,160
$2,292,865
13.4%
$913,051
4.9%
$706,400
21.5% $1,056,748
14.1% $2,676,199
17.3%
21.3%
13.4%
16.7%
JUN
JUL
AUG
SUMMER
$974,816 -3.3% $1,079,512 10.7%
$1,292,582 1.6% $1,256,050 -2.8%
$607,279 -13.1%
$551,436 -9.2%
$2,874,677 -3.5%
3.5% $2,886,998 0.4%
$1,084,456
$1,588,455
$589,333
$3,262,244
0.5% $1,335,948
26.5% $1,540,342
6.9%
$685,719
13.0% $3,562,009
23.2%
-3.0%
16.4%
9.2%
SEP
OCT
NOV
FALL
$447,144 6.4%
$552,770 23.6%
$435,114 4.4%
$477,849 9.8%
$381,834 11.2%
$315,824 -17.3%
$1,264,091 7.1% $1,346,442 6.5%
$406,802 -26.4%
$417,118 -12.7%
$356,817 13.0%
$1,180,736 -12.3%
ANNUAL $6,578,036 -13.9% $7,152,567
8.7%
$7,752,374
$0
$0
$0
$0
8.4% $7,431,062
0.0%
0.0%
0.0%
0.0%
13.1%