Department/Unit
Economics
College/School School of Management
UNIVERSITY OF ALASKA FAIRBANKS
Student Learning Outcomes Assessment Plan
School of Management
Bachelor of Business Administration (BBA)
Economics
Expanded Statement of
Institutional Purpose
MISSION:
The School of Management
prepares undergraduate and
graduate students to meet
the challenges facing
business professionals in
Alaska and around the
world. SOM emphasizes
clear communication,
problem-solving and
ethical awareness, while
providing students with a
sound understanding of
business principles and
techniques. The School of
Management values
practical and disciplinebased intellectual
contributions and provides
services to improve both
student success and the
economic health of Alaska.
VISION:
The School of Management
will be recognized for
high-quality educational
programs, hands-on
educational opportunities
for students, service to the
community and
accomplished teaching and
research faculty. The
School of Management
strives to be acknowledged
as the premier business
school in Alaska.
Intended
Objectives/Outcomes
Assessment
Criteria and
Procedures
Implementation
(what, when, who)
Instrument: Writing
Assignments.
Writing samples are collected
from BA 462 (Corporate
Strategy) and all “W” designated
courses and stored for
assessment at the Fall Faculty
Assessment retreats.
1. Communication
1a. Written: Students
should be able to develop a
paper using cogent arguments
or opinions on topics
pertaining to current field of
study.
Rubric: The
writing rubric
covers 6
components and is
located within
SOM.
Min. Standard: 70%
of students need to
meet or exceed
expectations.
1a. Oral: Students should be
able to deliver a professional
Powerpoint presentation and
field questions related to
presentation with confidence
and poise.
Instrument: Oral
Presentations.
Rubric: The Oral
rubric covers 10
dimensions and is
located within
SOM.
Min. Standard: 70%
of students scoring
at least satisfactory.
2. Critical Thinking:
Students should be able to
use critical thinking to solve
problems and identify
pertinent issues and provide
alternative solutions.
Instrument: Case
Study.
Rubric: The critical
thinking rubric
covers 3
dimensions and is
located within
SOM.
Min. Standard:
70% of students
scoring at least
satisfactory.
Oral presentations are filmed in
BA 462 (Corporate Strategy)
and all “O” designated courses
are stored for assessment at the
Fall Faculty Assessment retreats.
The next assessments for
communication are scheduled
for 2011, 2013 and 2015.
Case study given in BA 307
(Human Resources
Management), data collected and
stored for assessment at the Fall
Faculty Assessment retreats.
The next assessments for critical
thinking are scheduled for 2012,
2014 and 2015.
Department/Unit
Economics
3. Ethical Knowledge:
Students should be able to
identify an ethical dilemma
and distinguish between legal,
illegal, ethical, and unethical
behavior.
College/School School of Management
Instrument: Case
Study.
Rubric: The critical
thinking rubric
covers 4 options
and is located
within SOM.
Case study given in BA 307
(Human Resources
Management) and BA 447
(Compensation Management),
data collected and stored for
assessment at the Fall Faculty
Assessment retreats.
Min. Standard: 70%
of students being
able to pick out the
correct answer.
The next assessments for ethical
knowledge are scheduled for
2012, 2014 and 2015.
Instrument:
Embedded Essay
Question.
Instructors in Econ 324
(Intermediate Microeconomics)
and Econ350 (Money and
Banking) will embed one essay
question for the students that
compares and contrasts the use
of fiscal and monetary policy to
reduce the peaks and valleys of
the business cycle each semester
and record answers to be
assessed by a committee of
economic faculty at the Fall
Faculty Assessment retreats.
4. Technical Knowledge:
4a. Macroeconomics:
Students should be able to
recognize, understand and
differentiate between key
macroeconomic theories that
explain thoughts on how to
reduce the negative effects of
business cycles (such as
monetary and fiscal policy).
4b. Microeconomics:
Students should be able to
understand and verbalize
gains from free market
exchange of goods and
services by use of key
measures such as Consumer
Surplus (CS) and Producer
Surplus (PS).
4c. Business Knowledge:
Students should be able to
demonstrate an acceptable
level of understanding in
economics.
Rubric: The rubric
is located within
SOM.
Min. Standard:
Econ students will
score in the top
30% of class.
Instrument:
Embedded Essay
Question.
Rubric: The rubric
is located within
SOM.
Min. Standard:
Econ students will
score in the top
30% of class.
Instrument: The
ETS exam.
Rubric: Number of
correct answers.
Min. Standard: 60th
percentile.
Instructors in Econ 321
(Intermediate Microeconomics)
and Econ 351 (Public Finance)
will embed one essay question
using Consumer Surplus (CS)
and Producer Surplus (PS) in
their exams each semester and
record answers to be assessed by
a committee of economic faculty
at the Fall Faculty Assessment
retreats.
The ETS exam is given each
year in BA 462 (Corporate
Strategy). Students’ performance
on ETS to be assessed by a
committee of economic faculty
at the Fall Faculty Assessment
retreats.