Innovation and Economic Prosperity Designation
Business and Community Leaders Survey
Sponsored by the Office of the President and the Office of the Vice President for Research
Business and Community Leader Survey
In partnership with the Lubbock Chamber of Commerce, the Lubbock Economic Development
Association, and the Lubbock City Council, we administered the survey to area business and
community leaders. Fifty-four (54) individuals responded to the detailed survey instrument
adapted from the Association of Public Land Grant Universities (APLU) Council on Innovation,
Competitiveness and Economic Prosperity (CICEP) program guide.
Demographic Data
Organizational Perspective
Business owner, manager, entrepreneur (e.g., Manufacturing,
Professional services, Retail goods/services, Service industry, R&D,
Agribusiness)
31
Community agency (e.g., Workforce development, Economic
development, Small business development, Chamber of
Commerce)
6
Not-for Profit (e.g., Non-governmental organization Community
organization)
4
2
Foundation or Charitable Organization
Government; Local, Regional, State, Federal (e.g., Policy, program,
or political staff, Regional/community development, National
Laboratory, Tribal government)
6
Education (e.g., Community college, Public 4 year institution,
Private 4 year institution, K-12, Tribal college)
2
3
Individual (Not affiliated with any particular organization)
0
5
10
15
20
25
30
35
40
45
50
55
Frequency
IEP Business & Community Leader Survey Report
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Position in Organization
Elected official
11
Manager/Department head
36
President/Director/Owner/CEO
1
Staff member
2
Board member
0
Community volunteer
4
Individual
0
0
5
10
15
20
25
30
35
40
45
50
55
45
50
55
Frequency
Number of Employees
Fewer than 10 employees
16
10 – 30 employees
13
31 – 100 employees
13
101 – 500 employees
10
501 – 1000 employees
0
More than 1000 employees
2
Not Applicable
0
0
5
10
15
20
25
30
35
40
Frequency
IEP Business & Community Leader Survey Report
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Relationships with University
Consult with faculty
13
Donor
22
Personal ties (alum, parent)
40
Employer of students or alumni
31
Technology licensee
2
Community or charitable partner
15
Partner on economic and economic development policy
issues
10
Customer or client
6
Vendor
14
Funder of university research
3
Research collaborator
9
0
5
10
15
20
25
30
35
40
45
50
55
Frequency
IEP Business & Community Leader Survey Report
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Survey Data
The survey was divided into six categories of institutional impact on the community. Within
each category, respondents were asked to rate TTU in terms of priority and performance.
Priority indicates the perceived level of commitment by the institution to that particular activity
or measure, and performance measures actual impact.
Category 1: Institutional Leadership
The institution engages and asserts institutional leadership by:
1. emphasizing economic development as one of its priorities.
55
50
45
Frequency
40
35
30
30
25
20
10
5
15
14
15
1
2
8
5
1
1
1
14
6
5
1
1
3
0
1 - not at all
important
2
3
4 - neutral
Importance
5
6
7 - very
important
NA - no basis
for judgment
Performance
IEP Business & Community Leader Survey Report
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2. working alongside government, business, and community
leaders to identify economic development priorities.
55
50
45
Frequency
40
34
35
30
25
20
16
15
5
10
8
10
1
0
0
2
0
1 - not at all
important
11
6
1
0
2
5
11
3
1
4 - neutral
Importance
5
6
7 - very
important
2
NA - no basis
for judgment
Performance
3. assessing the strengths and needs of local and regional
industry and aligning the institution's key research assests
accordingly.
55
50
45
Frequency
40
35
27
30
25
20
12
15
10
5
0
1
0
1 - not at all
important
2
0
2
5
4
6
15
14
9
6
2
0
3
4 - neutral
Importance
5
6
7 - very
important
5
NA - no basis
for judgment
Performance
IEP Business & Community Leader Survey Report
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4. actively engaging senior campus leadership in local and
regional economic development initiatives.
55
50
45
Frequency
40
35
30
26
25
20
10
5
14
13
15
7
1
0
0
3
1
1 - not at all
important
9
8
9
3
0
2
7
3
2
4 - neutral
Importance
5
6
7 - very
important
5
NA - no basis
for judgment
Performance
Category 2: Creating a Supportive Culture
The institution creates a supportive culture by:
1. recognizing and promoting faculty and staff involvement in
economic development activities, community partnerships, and
business assistance.
55
50
45
Frequency
40
35
28
30
25
20
15
9
10
5
1
1
0
1 - not at all
important
1
0
2
2
7
12
9
12
12
9
2
3
4 - neutral
Importance
0
5
6
7 - very
important
3
NA - no basis
for judgment
Performance
IEP Business & Community Leader Survey Report
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2. actively promoting faculty research collaborations with
industry.
55
50
45
Frequency
40
35
30
23
25
20
17
15
10
5
0
0
0
0
1 - not at all
important
0
4
1
2
3
9
7
3
15
11
8
7
3
4 - neutral
Importance
5
6
7 - very
important
NA - no basis
for judgment
Performance
3. making available cooperative research centers and/or
laboratory facilities to external partners.
55
50
45
Frequency
40
35
30
25
18
20
13
15
5
0
13
9
10
0
2
1 - not at all
important
3
1
2
14
9
5
5
7
8
1
0
3
4 - neutral
Importance
5
6
7 - very
important
NA - no basis
for judgment
Performance
IEP Business & Community Leader Survey Report
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4. supporting consulting/exchange programs for faculty to foster
personal interactions between Texas Tech and community
partners.
55
50
45
Frequency
40
35
30
25
20
15
11
10
5
0
0
1
4
0
1 - not at all
important
4
1
2
3
5
10
6
6
4 - neutral
Importance
17
15
14
5
6
8
6
7 - very
important
NA - no basis
for judgment
Performance
5. promoting problem-solving for community or industry needs.
55
50
45
Frequency
40
35
30
23
25
20
14
15
10
5
0
9
6
0
1
1 - not at all
important
2
0
2
2
11
13
10
9
2
3
4 - neutral
Importance
6
0
5
6
7 - very
important
NA - no basis
for judgment
Performance
IEP Business & Community Leader Survey Report
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6. implementing efficient procedures for securing contracts,
licenses, and other agreements with industry.
55
50
45
Frequency
40
35
30
25
19
20
15
15
8
10
5
1
3
0
0
1 - not at all
important
0
11
10
11
9
7
3
0
2
8
3
3
4 - neutral
Importance
5
6
7 - very
important
NA - no basis
for judgment
Performance
7. ensuring the faculty are aware of opportunities and benefits of
participating in local and regional economic development
activities.
55
50
45
Frequency
40
35
30
25
15
8
10
5
19
17
20
1
3
0
1 - not at all
important
0
0
2
3
2
3
9
8
11
3
4 - neutral
Importance
12
9
3
5
6
7 - very
important
NA - no basis
for judgment
Performance
IEP Business & Community Leader Survey Report
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Category 3: Contribution to Developing an Innovative Economy
The institution contributes to the development of an innovation economy by:
1. supporting early-stage innovation and entrepreneurship
(i.e. proof-of-concept, research and development, pilot facilities,
venture capital, startup and spin-out businesses).
55
50
45
Frequency
40
35
30
23
25
20
14
15
10
5
12
8
1
2
0
2
0
1 - not at all
important
4
1
2
3
6
4
4 - neutral
Importance
12
7
5
6
7
7 - very
important
5
NA - no basis
for judgment
Performance
2. working with local and regional leaders to capitalize on TTU
cultural and athletic activities to attract a highly-skilled
workforce.
55
50
45
Frequency
40
35
27
30
25
20
15
15
9
10
5
1
2
0
1 - not at all
important
4
0
2
5
1
8
10
7
10
1
3
4 - neutral
Importance
7
1
5
6
7 - very
important
NA - no basis
for judgment
Performance
IEP Business & Community Leader Survey Report
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3. fostering public-private partnerships
(i.e. national laboratories, local and regional government and
industry).
55
50
45
Frequency
40
35
30
25
25
20
14
15
9
10
5
1
1
2
1
0
1 - not at all
important
4
0
2
3
9
14
7
10
7
2
2
4 - neutral
Importance
5
6
7 - very
important
NA - no basis
for judgment
Performance
4. maintaining capacity to license and patent university
discoveries.
55
50
45
Frequency
40
35
28
30
25
19
20
15
10
5
0
0
1
1 - not at all
important
0
0
2
5
2
3
8
2
4
4 - neutral
Importance
8
5
11
7
7
6
6
7 - very
important
NA - no basis
for judgment
Performance
IEP Business & Community Leader Survey Report
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5. identifying and informing partners of governmental laws and
policies related to economic development.
55
50
45
Frequency
40
35
30
23
25
20
15
11
11
12
10
5
7
2
1
1
0
0
1 - not at all
important
1
2
10
10
6
5
7
1
3
4 - neutral
Importance
5
6
7 - very
important
NA - no basis
for judgment
Performance
6. partnering with community members to define public and
private investments for economic development.
55
50
45
40
Frequency
35
30
25
20
20
15
15
10
5
1
3
4
1
5
2
8
11
9
6
4
10
7
2
0
1 - not at all
important
2
3
4 - neutral
5
6
7 - very
important
NA - no basis
for judgment
IEP Business & Community Leader Survey Report
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7. using local and regional industry studies to form TTU research,
education, and engagement agenda.
55
50
45
Frequency
40
35
30
25
19
20
13
15
10
5
0
0
1
1
0
1 - not at all
important
2
1
2
3
12
9
12
5
7
4
4 - neutral
Importance
17
5
6
7 - very
important
5
NA - no basis
for judgment
Performance
8. developing partnerships with government at federal, state, and
local levels to retain and grow existing businesses.
55
50
45
Frequency
40
35
30
25
25
20
13
15
10
5
7
3
2
2
1
0
1 - not at all
important
2
9
9
5
5
8
8
8
3
0
3
4 - neutral
Importance
5
6
7 - very
important
NA - no basis
for judgment
Performance
IEP Business & Community Leader Survey Report
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9. enhancing small business development
(i.e., seed funding, incubators, technical assistance, etc.).
55
50
45
Frequency
40
35
30
25
18
20
15
10
10
5
2
4
3
1
0
1 - not at all
important
17
9
4
4
3
4 - neutral
Importance
4
3
0
2
14
11
5
6
7 - very
important
4
NA - no basis
for judgment
Performance
10. facilitating partnerships across organizational boundaries
(i.e. faculty—company, company—company, company—nonprofit).
55
50
45
Frequency
40
35
30
25
20
15
9
10
5
1
4
3
2
12
16
10
10
8
4
3
3
15
3
5
0
1 - not at all
important
2
3
4 - neutral
Importance
5
6
7 - very
important
NA - no basis
for judgment
Performance
IEP Business & Community Leader Survey Report
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Category 4: Provides Relevant Educational Opportunities and Programs
The institution provides relevant educational opportunities and programs by:
1. creating a culture of entrepreneurship across the institution
(i.e. training and mentoring opportunities for students and
faculty).
55
50
45
Frequency
40
35
28
30
25
18
20
15
7
10
5
1
3
0
2
0
1 - not at all
important
2
1
2
3
8
7
9
8
5
2
4 - neutral
Importance
5
6
7 - very
important
7
NA - no basis
for judgment
Performance
2. delivering flexible courses and programs for community
members to update their skills and credentials.
55
50
45
Frequency
40
35
30
25
22
20
16
15
12
10
5
1
2
3
1
0
1 - not at all
important
2
3
0
3
5
6
4 - neutral
Importance
12
7
5
5
6
7
7 - very
important
6
NA - no basis
for judgment
Performance
IEP Business & Community Leader Survey Report
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3. offering experiential learning opportunities to students
(i.e. innovative internships).
55
50
45
Frequency
40
35
30
25
22
22
20
15
11
10
5
0
10
7
0
1
2
0
1 - not at all
important
0
2
0
3
11
7
7
5
3
4 - neutral
Importance
5
6
7 - very
important
NA - no basis
for judgment
Performance
4. ensuring that career/recruiting services highlight professional
opportunities locally and regionally.
55
50
45
Frequency
40
35
31
30
25
20
16
15
10
5
0
0
3
1 - not at all
important
5
0
0
2
1
3
3
5
4 - neutral
Importance
11
8
7
5
7
6
7
7 - very
important
4
NA - no basis
for judgment
Performance
IEP Business & Community Leader Survey Report
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Frequency
5. aligning education and career development programs with
local/regional needs
(i.e. undergraduate and graduate degrees, certificates, continuing
education, traditional workplace skills).
55
50
45
40
35
30
25
20
15
10
5
0
27
0
2
5
0
1 - not at all
important
0
0
2
3
3
7
4 - neutral
Importance
12
9
11
13
10
5
5
6
4
7 - very
important
NA - no basis
for judgment
Performance
Category 5: Promotes Openness, Accessibility, and Responsiveness
The institution promotes openness, accessibility, and responsiveness by:
1. maintaining user-friendly portals and web sites to search for
faculty and staff expertise and research and development
facilities.
55
50
45
Frequency
40
35
30
25
25
20
20
13
15
10
5
0
0
0
1 - not at all
important
1
0
2
3
0
3
4
Importance
6
4
4 - neutral
12
11
5
6
3
6
7 - very
important
NA - no basis
for judgment
Performance
IEP Business & Community Leader Survey Report
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2. designating one entity as a first point of contact for industry
and economic development agencies.
55
50
45
Frequency
40
35
30
25
22
18
20
13
15
10
5
2
2
4
1
5
9
7
3
1
9
5
3
4
0
1 - not at all
important
2
3
4 - neutral
Importance
5
6
7 - very
important
NA - no basis
for judgment
Performance
3. facilitating connections between TTU and local/regional
stakeholders.
55
50
45
Frequency
40
35
30
26
25
20
13
15
10
5
1
4
0
1 - not at all
important
2
0
2
3
0
3
6
10
9
10
8
8
6
2
4 - neutral
Importance
5
6
7 - very
important
NA - no basis
for judgment
Performance
IEP Business & Community Leader Survey Report
Page 18 of 20
4. facilitating a respectful civic discourse and contributing to
community understanding of complex issues.
55
50
45
Frequency
40
35
30
25
22
20
14
15
10
10
5
0
0
3
3
1
1 - not at all
important
2
1
2
3
9
12
11
8
5
4
4 - neutral
Importance
5
6
7 - very
important
3
NA - no basis
for judgment
Performance
Category 6: Communicates Contributions, Successes, and Achievements
The institution communicates contributions, successes, and achievements by:
1. broadly disseminating information about university
collaborations with the community and industry.
55
50
45
Frequency
40
35
30
26
25
20
15
10
5
0
5
0
1 - not at all
important
4
0
2
5
2
8
7
6
10
9
11
9
5
1
3
4 - neutral
Importance
5
6
7 - very
important
NA - no basis
for judgment
Performance
IEP Business & Community Leader Survey Report
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2. reporting impact of contributions to regional innovation and
economic development to local and regional stakeholders.
55
50
45
Frequency
40
35
32
30
25
20
16
15
8
10
5
0
0
1
1 - not at all
important
4
0
3
0
2
3
9
9
8
7
6
3
2
4 - neutral
Importance
5
6
7 - very
important
NA - no basis
for judgment
Performance
IEP Business & Community Leader Survey Report
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