Last update: 08-04-2015 340080 - DIGR-D5O17 - Graphic Design Coordinating unit: 340 - EPSEVG - Vilanova i la Geltrú School of Engineering Teaching unit: 340 - EPSEVG - Vilanova i la Geltrú School of Engineering Academic year: 2015 Degree: BACHELOR'S DEGREE IN INDUSTRIAL DESIGN AND PRODUCT DEVELOPMENT ENGINEERING (Syllabus 2009). (Teaching unit Compulsory) ECTS credits: 6 Teaching languages: Catalan Teaching staff Coordinator: Manel Lopez Membrilla Others: Manel Lopez Membrilla, Sergi Bueno, Raquel Puerto Degree competences to which the subject contributes Specific: 5. D24. Ability to design considering the company's corparated identity and its reflection on the product. Transversal: 1. EFFICIENT ORAL AND WRITTEN COMMUNICATION - Level 3. Communicating clearly and efficiently in oral and written presentations. Adapting to audiences and communication aims by using suitable strategies and means. 2. TEAMWORK - Level 3. Managing and making work groups effective. Resolving possible conflicts, valuing working with others, assessing the effectiveness of a team and presenting the final results. 3. EFFECTIVE USE OF INFORMATI0N RESOURCES - Level 3. Planning and using the information necessary for an academic assignment (a final thesis, for example) based on a critical appraisal of the information resources used. 4. SELF-DIRECTED LEARNING - Level 3. Applying the knowledge gained in completing a task according to its relevance and importance. Deciding how to carry out a task, the amount of time to be devoted to it and the most suitable information sources. Learning objectives of the subject Study load Total learning time: 150h Hours large group: 30h 20.00% Hours medium group: 0h 0.00% Hours small group: 30h 20.00% Guided activities: 0h 0.00% Self study: 90h 60.00% 1/2 Universitat Politècnica de Catalunya Last update: 08-04-2015 340080 - DIGR-D5O17 - Graphic Design Content (ENG) 1. CONCEPTES BÀSICS DEL DISSENY GRÀFIC Learning time: 150h Theory classes: 30h Laboratory classes: 30h Self study : 90h (ENG) 2. METODOLOGÍA DEL PROJECTE GRÀFIC Degree competences to which the content contributes: (ENG) 3. IDENTITAT VISUAL CORPORATIVA. MARCA I LOGOTIP Degree competences to which the content contributes: (ENG) 4. COMUNICACIÓ DE PRODUCTE I PROYECTE Degree competences to which the content contributes: (ENG) 5. DISSENY GRÀFIC EN ENVASOS I EMBALATGES Degree competences to which the content contributes: (ENG) Degree competences to which the content contributes: Bibliography Basic: Millman, Debbie. Los Principios básicos del diseño gráfico. Barcelona: Blume, 2009. ISBN 9788480768443. Hembree, Ryan. El Diseñador gráfico : entender el diseño gráfico y la comunicación visual. Barcelona: Blume, 2008. ISBN 9788480767835. Logo design. Köln: Taschen, 2007-2011. ISBN 9783822846223, 9783836509428, 9783836524216. Fiell, Charlotte; Fiell, Peter. Contemporary graphic design = Grafikdesign der Gegenwart = Le graphisme contemporain. Köln: Taschen, 2010. ISBN 978-3-8228-5270-5. 2/2 Universitat Politècnica de Catalunya