Want to Franchise Your Business? 1. Protect the Trademarks. Have us search to determine if the principal trademark is available for use and registration in Canada, and to the extent necessary, in other jurisdictions. The registration process can take a while, but getting searches done and an application filed early can remove initial uncertainty. 2.Choose a Structure and Understand the Tax Issues. We help franchisors choose an appropriate structure, whether it is single unit franchising, master franchising, area development, area representation, or some hybrid that includes one or more method. We can also advise on the tax issues relating to the expansion and corporate structure being proposed. 3.Draft the Franchise Agreements. Regardless of the type of franchise expansion mode that is chosen, a properly drafted and well-structured franchise agreement, tailored to your specific business and strategic needs, is essential. We will work closely with you to develop this key piece of your franchise system, and assist in negotiating your first few (or other) deals. 4.Create a Canadian Disclosure Document. If the plan is to franchise in the provinces with a franchise law, we will need to prepare a Canadian Franchise Disclosure Document (“FDD”). The disclosure obligations must be strictly adhered to and the franchise law requires the franchisor take no money nor sign any agreement before complying with the disclosure laws, by giving out a FDD and waiting the minimum 14 days. 5.Other Issues: Our team of lawyers can assist with all of your other legal needs, including leasing, advertising law, mergers & acquisitions and international expansion. And if you have problems, our franchise litigation and dispute resolution team is second to none. 6.Getting Started. We’d like to work with you! Our group has over 20 years of experience assisting franchisors with all aspects of their business in and outside of Canada. Contact Larry Weinberg at 416 860 2987 or Geoff Shaw at 416 869 5982. Larry Weinberg 416 860 2987 lweinberg@casselsbrock.com Geoff Shaw 416 869 5982 gshaw@casselsbrock.com Derek Ronde 416 869 5428 dronde@casselsbrock.com Frank Robinson 416 869 5991 frobinson@casselsbrock.com Stefanie Holland 416 860 6467 sholland@casselsbrock.com Eric Mayzel 416 860 6448 emayzel@casselsbrock.com Colin Pendrith 416 860 6765 cpendrith@casselsbrock.com Rebecca Valo 416 860 6885 rvalo@casselsbrock.com Christopher Horkins 416 815 4351 chorkins@casselsbrock.com Carly Cohen 416 869 5368 ccohen@casselsbrock.com Brittany Moloney 416 860 6570 bmoloney@casselsbrock.com Jonathan Wansbrough 416 860 2967 jwansbrough@casselsbrock.com www.casselsbrock.com Cassels Brock & Blackwell LLP Suite 2100, Scotia Plaza, 40 King Street West, Toronto ON M5H 3C2 Tel: 416 869 5300 Fax: 416 360 8877 Suite 2200, HSBC Building, 885 West Georgia Street, Vancouver BC V6C 3E8 Tel: 604 691 6100 Fax: 604 691 6120 © 2014 Cassels Brock & Blackwell LLP. All rights reserved.06/2014