FORD MOTOR CREDIT TO TRANSFORM NORTH
AMERICAN SALES OPERATIONS TO BETTER SERVE
DEALERS AND CONSUMERS
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Ford Credit moves to integrated sales organization with dedicated brand managers to
support all Ford brands
Seventy-eight new multi-brand sales branches formed from 163 existing locations in
U.S., Canada
Multi-brand branches to have longer hours and larger, brand-specialized staffs
Dealer account managers to remain in existing branch areas for continued strong local
dealer support
DEARBORN, Mich., May 17, 2004 – Ford Motor Credit Company is transforming its sales
operations in the U.S. and Canada during the next two years to create an integrated sales
platform with 78 new multi-brand sales branches. The new branches will house sales activities
for all Ford Credit brands, including Ford Credit, Volvo Car Finance, PRIMUS, Jaguar Credit,
Land Rover Capital Group, Mazda Credit and Commercial Lending Services. Although the
operations will be integrated, individual brand identities will be retained.
"To remain competitive, we need to respond to dealers and consumers who require improved
service and flexibility," said Mike Bannister, chairman and CEO. "A common business model
will give our sales operations the structure and scale they need to provide superior service. It
will also help us accelerate technology improvements in areas like standardized credit
applications and electronic credit decisioning."
Seventy-eight multi-brand sales branches will be formed from 163 existing separate Ford Credit,
PRIMUS, Volvo Finance, and Commercial Lending sales branches in the U.S. and Canada.
Regional sales offices for those brands will also be combined, resulting in 11 new regions from
the current 18.
Go to http://media.ford.com for news releases and high-resolution photographs.
Local dealer support will increase for the Premier Automotive Group finance brands within Ford
Credit, which were formerly housed within the 32 PRIMUS branches in the U.S. and Canada.
Those brands include the PRIMUS brand, as well as Jaguar Credit, Land Rover Capital Group,
and Mazda Credit, which now will be represented by brand managers and sales support staff in
the new multi-brand sales branches.
"The new branches will offer dealers strengthened support when and where they need it," said
A.J. Wagner, President, Ford Credit North America. "Dealers need help on Saturdays and
weeknights, and the new sales branches will allow us to provide longer hours. On the people
side, this will mean increased opportunities for career development for sales employees, who
will be part of a more integrated organization."
Andrew Menzyk, formerly the President of PRIMUS, is appointed to the newly created position
of Vice President, Brand Management, and reports to Wagner. In his new role, Menzyk will
oversee a newly created group that will include national brand directors and regional brand
managers.
About 3,100 employees work in Ford Credit sales originations operations in North America; an
estimated 30 percent may be asked to relocate or change positions as a result of the
transformation. All of those employees will be offered jobs within Ford Credit and relocation
funds if they choose to transfer to accept a position.
"We have some smaller branches that just don't have the scale our dealers need to maintain
superior service," Wagner added. "It's important to note that the dealers who represent more than
70 percent of Ford Credit business in the U.S. will not experience a change in their local sales
contact as a result of this move."
Dealer account managers in markets where branches will close will remain in those markets and
work out of their homes. "A continued local presence is critical in maintaining our strong
relationship with dealers," Wagner said.
Go to http://media.ford.com for news releases and high-resolution photographs.
Ford Credit is a wholly owned subsidiary of Ford Motor Company. Now in its 45th year, Ford
Credit provides vehicle financing in 36 countries to nearly 11 million customers and more than
12,500 automotive dealers. More information can be found at www.fordcredit.com and at Ford
Credit's investor center, www.fordcredit.com/investorcenter/
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Go to http://media.ford.com for news releases and high-resolution photographs.