Market Assessment Results Prepared By: CLARUS Corporation January 26, 2005
advertisement
Market Assessment Results Prepared By: CLARUS Corporation January 26, 2005 Market Assessment Purpose Determine How Employers Perceive The College And How That Perception Can Be Improved And Enhanced Evaluate Current Programming Offered By The College And Its Relevance And Need In The Service Area Determine How To Better Provide Programs And Services To Enhance Enrollment And Meet Market Needs Workforce Development Scan Results Methodology Stratified Sample Of Employers Owners And Managers 342 Telephone Interviews Conducted 8 November 9 To 16, 2004 Personal Interviews Conducted 95% December 1 And 2, 2004 Reliability With + 5.2% Tolerable Error Reporting Results Less Than 20 Employees Represents 154 Employers Or 44 Percent Of Employers In The Region 20 To 49 Employees Represents 109 Employers Or 31.1 Percent Of Employers In The Region 50 Or More Employees Represents 87 Employers Or 24.9 Percent Of Employers In The Region Employer Challenges Availability Of Qualified Applicants 63% Of Employers Noted There Is A Shortage Of Qualified Applicants To Meet Their Employment Needs In The Future Lack Of Applicants With Skills 75% Of Less Than 20 Employees 65% Of 20 To 49 Employees 58% Of 50 Or More Employees Availability Of Qualified Applicants Major Skill Sets Applicants Are Missing Basic Skills Math, Reading And Writing Communication Computer Skills Work Ethics Experience Skills Availability Of Qualified Applicants Sources Used To Recruit Applicants Newspapers, Word Of Mouth And Other Colleges, Web Site – Online (Largest) West Virginia Northern Community College 31% Of Less Than 10 Employees 17% Of 20 To 49 Employees 41% Of 50 Or More Employees Availability Of Qualified Labor Force One-Third Of Employers Noted There Is Not A Qualified Labor Force Available In The Area To Meet Their Employment Needs In The Future 28% Of Less Than 20 Employees 33% Of 20 To 49 Employees 32% Of 50 Or More Employees Attitude, Lack Of Skills, Education Lacking, Work Ethics, Ambition, Cannot Pay Much, Qualified Candidates Leave Availability Of Qualified Labor Force Major Skills Missing Basic Skills (Math Skills) Common Sense Communications Computer Skills Experience Interpersonal Skills Work Ethics Job-Related Skills Issues To Address Utilize The Job Placement Component At West Virginia Northern Community College To Develop Additional Internships For Students And Employers Alleviate The Perceived Shortage Of Qualified Individuals For Job Market Aggressively Market The Job Placement Office At West Virginia Northern Community College To The Employers Employer Training Needs Conducted Training In Last Year 54% Of Less Than 20 Employees 71% Of 20 To 49 Employees 86% Of 50 Or More Employees Major Training Areas Safety, Computers, Customer Service, OSHA, First Aid, Sales, Cashiers, Communications, Forklift Operations, Hazardous Materials Future Training Programs Planned For Next Year 24% Of Less Than 20 Employees 28% Of 20 To 49 Employees 39% Of 50 Or More Employees Major Training Areas Safety, Computers, Customer Service Issues To Address Create And Deliver “Skills Refreshers” For Employees And Market To Employers Direct Market The Basic Skills Refresher For On-Site Delivery To Large Employers Reading, Writing, Math And Work Ethics Partner With Workforce Investment Agencies For Potential Funding Of Testing And Delivery Issues To Address Continue To Offer The Computer Skills Training Courses To Employers On-Site Strengthen The Computer Training And Proficiency In The Academic Curriculums At The College Mandated Computer Proficiency For Graduation Computer Skills Training Software Training Needs Software Usage By Size Of Employer Use Computers Less Than 20 20 To 49 50 Or More Windows Training Needed Microsoft Office Training Needed 0 20 40 60 Percent 80 100 Computer Training Needs Windows 451 Software Training Needed Employees For 46 Employers Windows Microsoft 319 Systems (2000 And XP) Office Training Needed Employees For 43 Employers Excel, Other PowerPoint, Word, Access Software Accounting, Web Design, AutoCAD, Publishing, Specialized Systems Computer Training Needs Conduct Computer Training In-House 90% With Less Than 20 Employees 89% With 20 To 49 Employees 80% With 50 Or More Employees Would Outsource Computer Training 18% With Less Than 20 Employees 7% With 20 To 49 Employees 18% With 50 Or More Employees Software Applications Computer Training Needs Current West Computer Training Partner Virginia Northern Community College 18% With Less Than 20 Employees 18% With 20 To 49 Employees 20% With 50 Or More Employees Other Colleges – Butler County Community College, Jefferson Technical College, Northern University Private Companies And Consultants Corporate City And State Computer Networks Have Networks In Place Currently 64% With Less Than 20 Employees 65% With 20 To 49 Employees 82% With 50 Or More Employees Most Likely To Use Windows NT Or Novell And Windows As Desktop Software, Corporate Computer Networks Almost No Need For Network Training; Prefer To Hire Graduates Network 19 Employers Need Training For 255 Employees Network 15 Software Training Needed Management Training Needed Employers Need Training For 153 Employees Computer 9 Programming Training Needed Employers Need Training For 50 Employees Computer Certifications Will Not Require Computer Certifications In The Future For Current Or New Hires 89% Of Less Than 20 Employees 87% Of 20 To 49 Employees 85% Of 50 Or More Employees Web Site Administration Currently Have Web Site 57% With Less Than 20 Employees 68% With 20 To 49 Employees 75% With 50 Or More Employees Training Needed On Web Site Administration 18 Employers Need Training For 43 Employees Issues To Address Complete Programming Issues For Computer Information Systems Need A Ladder Of Programs From Certificates To Associate Degrees In CIS, Computer Application Specialist Help Desk Support Networking Specialists And LAN Web Design And Administration Issues To Address Assure Certifications Are Available For Potential Students In The CIS Program CICSO, A+ And MCSE (Microsoft Certified Systems Engineer) Training Program Structure Training Provided Would Consider Working With West Virginia Northern Community College To Develop Training Programs 54% With Less Than 20 Employees 53% With 20 To 49 Employees 60% With 50 Or More Employees Major Areas Computers, Communications, Customer Service, Math, Safety Training Structure Preferences On Campus At West Virginia Northern Community College 43% With Less Than 20 Employees 38% With 20 To 49 Employees 25% With 50 Or More Employees Wheeling, Weirton Or New Martinsville Closest To The Employer Training Structure Preferences Need Training Provided Weekends And Nights 35% With Less Than 20 Employees 50% With 20 To 49 Employees 52% With 50 Or More Employees Turnaround Time Expected Days Weeks Months Less Than 20 Employees 7% 7 Days 41% 31% 3.1 Weeks 2.4 Months 20 To 49 Employees 7% 18 Days 34% 45% 2.6 Weeks 2.9 Months 50 Or More Employees 12% 28 Days 29% 38% 3.3 Weeks 2.0 Months Employer Preference For College Credit Receive Credit For Training 42% With Less Than 20 Employees 53% With 20 To 49 Employees 60% With 50 Or More Employees Rationale: Good For Employees, Promotions, Move Up Pay Scale, Chance At Degree, Incentive For Them, Give Encouragement, CEUs Needed, Be More Likely To Participate Employer Preference For College Credit Do Not Receive Credit For Training 42% With Less Than 20 Employees 26% With 20 To 49 Employees 27% With 50 Or More Employees Rationale: We Need Certifications, Not Necessary, Older Workers Don’t Need Degrees, Not Required, We Hire Degrees, Workers Would Not Do Anything With It Alternative Delivery Formats Instructor On-Site (68%+) Computer Based Training (CBT) (60%+) Classes Via Internet (94%+) Classes Via CD-ROM (82%+) Videotape Courses (59%+) Telecommunications To Company (28%+) Issues To Address Create A West Virginia Northern Community College “Training Manual” For Employers Hard-Copy Manual Which Lists Programming Which Can Be Taught By West Virginia Northern Community College Web Version Provides Times And Locations Areas To Consider Leadership, Computers, Customer Service, Management, Health Updates, Safety, Supervisory Issues To Address Purchase Or Develop Update Training In Safety, OSHA Regulations, Forklift And Food Handling/ Safety On CD-ROM Or Internet And Market To Employers Direct Mail Campaign Target One Phone Number For Response And Create Online Web Signup Page Issues To Address Create A Leadership Or Supervision Certificate Which Can Ladder Into A Business Management Associate Degree 12 To 16 Hours Which Can Be Completed In One Semester If Compressed Issues To Address Need Computer Based Training (CBT) Classes Developed Or Working In Partnership With Other Vendors For Contract Training To Be Delivered On-Site Hospitality, Retail And Food Service Employers High Turnover Areas High Job Growth Examples: Cash Registers, Counting Change, Food Preparation And Handling Relationship With Training Resources Usage Of West Virginia Northern Community College Used As A Training 26% Location Or Resource With Less Than 20 Employees 29% With 20 To 49 Employees 41% With 50 Or More Employees Usage Of West Virginia Northern Community College Rationale For Not Using West Virginia Northern Community College Unaware Not Needed, Not Aware Of What Is There, Did Not Know They Exist, Never Have Contacted Me, Corporate Does It All Called And Tried No One Responded To Set Up A Class And It Was Cancelled, Called For ISO Training And Did Not Have Any, Tried To Recruit Students And No One Sent Any, Tried To Set Up A Class And No One Did Anything Usage Of West Virginia Northern Community College Sent Employees To Classes (44%) Source Of Employees (34%) Served On An Advisory Committee (25%) Training Location Only (20%) Training For Employees Developed By West Virginia Northern Community College (18%) Conference Facility (17%) Communicating With Employers Two-Thirds Prefer Direct Mail Newsletters, 20%+ Fliers Prefer E-Mail As An Option 24% With 50 Or More Employees Short And Frequent Frequency Quarterly Of Communication (28%), Monthly (22%) As New Programs Developed Issues To Address Internal Communications And Training As To Who To Contact When Employers Call For Assistance Develop Written Transfer Policy Create A Single Point Of Contact For Employers And Market Issues To Address Create A Quarterly Newsletter Of B&I New Programming And Client Testimonials Both Electronic And Direct Mail Start To Develop An Employer List-Serve To Update Employers Of The Training Opportunities Offered By West Virginia Northern Community College Short, Concise E-Mails For Both Credit And Noncredit Programming Academic Degree Programs Cited As Needed By Employers For Current Employees Certificate Programs Needed For Current Employees 18% With Less Than 20 Employees 31% With 20 To 49 Employees 44% With 50 Or More Employees Primary Areas CNAs, Computers, CPR, Crane Operators, EMTs, Engineers, Food Handlers, LPNs, Maintenance, Mechanics, Paramedics, Pharmacy Techs, Waste Water, Welders, Secretaries, Social Work, Teacher’s Aides Certificate Programs Technical Areas Environmental, Tool And Die, Apprentices, Auto Techs, Electrical, Drivers, Funeral Embalmers, EPA Certifications, Fitness, Forklift, Hazmat, Lab Techs, Machinists, Maintenance, HVAC, Manufacturing, Mechanics, Miners, OSHA, Pneumatics, Safety And Programmed Logic Controls (PLC) Associate Degrees Needed For Current Employees 5% With Less Than 20 Employees 17% With 20 To 49 Employees 39% With 50 Or More Employees Primary Areas Business, Nurses, Management, Secretaries, Teacher’s Aides, Accounting, Computers, Social Work Associate Degrees Counseling, Culinary, Early Childhood, Funeral Directors, Human Services, Paramedics, Paralegals, Sales, Supervisory, Graphic Arts And Med Techs Technical Areas Electricians, Engineering, Lab Techs, Machine Maintenance, Die Setters, Drafting, Electronics And Environmental Bachelor’s Degrees Needed For Current Employees 8% With Less Than 20 Employees 24% With 20 To 49 Employees 47% With 50 Or More Employees Primary Areas Management, Teachers, Accounting, Business, Counselors, Engineering, Human Resources, Human Services, Nurses, Social Workers Bachelor’s Degrees Early Childhood Education, Environmental Chemist, Hospitality, Industrial Engineer, Merchandise, Pharmacist, Physical Therapy, Prosthetics, Architects, Child Development, Data Manager, Information Technology, Machine Operators, Medical Records, Psychology, Safety, Criminal Justice, Exercise Physiologists, Psychology, Logistics And Public Relations Graduate Degrees Needed For Current Employees 6% With Less Than 20 Employees 13% With 20 To 49 Employees 23% With 50 Or More Employees Program Areas Administration, Business, Law, Management, Social Worker, Teachers, Engineering Graduate Degrees Counseling, Drafting, Environmental Scientists, Human Resources, Journalism, MBA, Pharmacy, Principals, Prosthetics, Toxicologists And Child Development Jobs Forecast Jobs Forecast US Outlook 2000 To 2010 West Virginia Jobs Forecast West Virginia Northern Community College’s WIA District Five Jobs Forecast National Jobs Forecast Computers And Health Care Top List Of Fastest Growing Jobs Computer Software Engineers, Computer Support Specialists, Network System Administrators, Data Communications Analysts, Desktop Publishers, Database Administrators And Computer Systems Analysts Personal Care Aides, Medical Assistants, Social And Human Service Assistants, Physician Assistants, Medical Records Technicians, Home Health Aides, Physical Therapy Aides And Assistants, And Occupational Therapy Assistants And Aides National Jobs Forecast Largest Job Growth Sectors Include Retail, Hospitality And Service Food Preparation And Service Workers, Customer Service Representatives, Registered Nurses, Retail Salespersons, Computer Support Specialists, Cashiers, Office Clerks, Security Guards, Computer Software Engineers, And Waiters And Waitresses West Virginia Jobs Forecast Fastest Growing Occupations Of Top 25 Jobs Forecasted, 19 Are In Health Care Medical Assistants, Social And Human Service Assistants, Physical Therapy Assistants, Cardiovascular Technologists And Technicians, Respiratory Therapy Technicians, Physical Therapy Aides, Respiratory Therapists, Physician Assistants, Medical Records And Health Information Technicians, Personal And Home Care Aides, Physical Therapists, Radiation Therapists, Surgical Technologists, Dental Hygienists, Home Health Aides, Occupational Therapists, Dental Assistants, Medical And Public Health Social Workers And Audiologists 6 Jobs That Round Out Top 25 Jobs Computer Software Engineers-Applications, Computer Software Engineers-Systems Software, Network Systems And Data Communications Analysts, Veterinary Technologists And Technicians, Personal Financial Advisors And Hazardous Materials Removal Workers West Virginia Jobs Forecast Largest Job Growth Cashiers, Fast Food Preparation And Service Workers, Retail Salespersons, Registered Nurses, Waiters And Waitresses, Laborers And Freight, Office Clerks, Janitors And Cleaners, General And Operations Managers, Nursing Aides, Stock Clerks, Secretaries, Truck Drivers, Personal And Home Care Aides, Customer Service Representatives, Licensed Practical Nurses, Maids And Housekeeping Cleaners, Receptionists, Information Clerks, Maintenance And Repair Workers, Home Health Aides, First Line Supervisors, Sales Representatives, Bookkeeping/ Accounting/ Auditing Clerks, Tellers And Child Care Workers WIA District Five Jobs Forecast Fastest Growing Occupations Medical Assistants, Social And Human Service Assistants, Cardiovascular Technologists And Technicians, Respiratory Therapy Technicians, Home Health Aides, Respiratory Therapists, Dental Assistants, Dental Hygienists, Medical Records And Health Information Technicians, Pharmacists, Pharmacy Technicians, Surgical Technologists, Personal And Home Care Aides, Medical And Health Services Managers, Registered Nurses And Physical Therapists Education - Primary And Secondary Teachers, Business Teachers And English Teachers Network Systems And Data Communications Analysts, Computer Software Engineers, Life/ Physical And Social Science Technicians, Database Administrators, Network And Computer Systems Administrators WIA District Five Jobs Forecast Largest Job Growth Cashiers, Registered Nurses, Food Preparation And Serving Fast Food, Retail Salespersons, Laborers And Freight, Waiters And Waitresses, Janitors And Cleaners, Social And Human Service Assistants, LPNs, Office Clerks, Secretaries, Stock Clerks, General And Operations Managers, Food Preparation Workers, Child Care Workers, Home Health Aides, Tellers, Nursing Aides, Maids And Housekeeping Cleaners, Carpenters, Chemical Plant And System Operators, Bartenders, Bookkeeping/ Accounting/ Auditing Clerks, Receptionists And Information Clerks And Maintenance And Repair Workers Local Employer Jobs Forecast 3,188 Total Jobs Listed As Needed Over Next Two Years 26.2% Require No Education 52.9% Only Require High School 11.1% Require Certificate 3.4% Require Associate Degree 5.3% Require Bachelor’s Degree 0.6% Require Graduate Degree Local Employer Jobs Forecast Educational Levels Required For New Jobs Percent Of Total Jobs Replacements Percent Of Total Jobs New Hires Average Hourly Rate No Education 90.8% 9.2% $ 7.31 High School 73.9% 26.1% $ 8.70 Certificate 76.6% 23.4% $ 9.61 Associate 61.7% 38.3% $ 12.65 Bachelor’s 83.4% 16.6% $ 16.08 Graduate 26.3% 73.7% $ 15.00 Local Employer Jobs Forecast 26.2% Of The Openings In The Future Require No Education Baggers, Bag Workers, Food Handing, Cashiers, Cooks, Dishwashers, Drivers, Entry Jobs, Laborers, Pharmacy Techs, Production, Servers/ Waitresses Local Employer Jobs Forecast 52.9% Of The Positions Will Require Only High School Education Baggers, Behavioral Specialists, Carpenters, Cashiers, Daycare, Clerical, Cooks, Corrections Officers, Customer Service, Dietary/ Housekeeping, Direct Care Workers, Electronic Technicians, Fire Fighters, Food And Beverage, General Laborers, Housekeeping, Laborers, Line Manufacturing, CNAs, Patrol Officers, Pizza Person, Productions, Resident Health, Sales Associates, Sandblaster, Servers/Waitresses, Stockers, Tax Preparers, Taxi Cab Drivers, Teacher’s Aides, Tellers, Warehouse Workers, Weekend Merchandisers And Welders Local Employer Jobs Forecast 11.1% Of Jobs Will Require A Certificate CNAs, Claims Processing, Diesel Mechanics, Drivers, EMTs, In-Home Service Personnel, Miners, Patient Care Technicians, Paralegals And Truck Drivers Local Employer Jobs Forecast 3.4% Of Jobs Will Require An Associate Degree Nursing Is In High Demand Accounting, Department Manager, Equipment Operator, Radiology Technicians, Respiratory Therapists, Sales Associates, Social Workers, Teacher’s Aides And Truck Mechanics Local Employer Jobs Forecast 5.3% Of Jobs Will Require A Bachelor’s Degree Teachers, Information Technology Help Desk Personnel And Nurses Biologists, Case Managers, Children’s Protective, Office, Reporters And Sales Local Employer Jobs Forecast 0.6% Of Jobs Will Require A Graduate Degree Speech Therapists, Therapists, Physical Therapists And Occupational Therapists Issues To Address Assure That Educational Ladders Exist Locally With Partner Universities Accounting Management Education Nursing Business Criminal Justice Social Services Hired A West Virginia Northern Community College Graduate Hired A Graduate 9% With Less Than 20 Employees 10% With 20 To 49 Employees 21% With 50 Or More Employees Majority Rate Graduates As Excellent Or Good Employers Could Not Rate – No Direct Reports Larger Skills Ratings Of Graduates Areas Majority Excellent Or Good Reading Skills, Speaking Skills, Problem Solving Skills, Teamwork, Communication And Skills Related To Their Major Areas Needing Improvement Math Skills Skills, Computer Skills And Writing Issues To Address Assure That The Following Areas Are Assessment In The Academic Preparation And Programming Math Computer Skills Writing Skills Employee Educational Participation Employee Educational Participation Employers With Employees Taking College Classes In Area 36% With Less Than 20 Employees 103 43% With 20 To 49 Employees 108 70% Employees Employees With 50 Or More Employees 187 Employees Preferred Colleges College West Virginia Northern Community College West Liberty State College West Virginia University Wheeling Jesuit University Belmont Technical College Jefferson Community College # Employees 119 92 28 26 12 10 Preferred Colleges And Delivery Formats Colleges From Which Employees Are Taking Internet Classes Fairmont State College, Jefferson Technical College, Marshall University, University Of Phoenix, Robert Morris University, Salem International, University Of Cincinnati, West Liberty State College, West Virginia Northern Community College And West Virginia University Employee Reimbursement Tuition Reimbursement Program Offered 18% With Less Than 20 Employees 25% With 20 To 49 Employees 51% With 50 Or More Employees Use Of Reimbursement 82%+ Credit Classes 64%+ Continuing Education Classes 61%+ CEUs Employee Reimbursement Employees Not Taking Advantage Of Tuition Reimbursement Program Offered 64% With Less Than 20 Employees 82% With 20 To 49 Employees 75% With 50 Or More Employees Family And Lack Of Time Not Motivated, Older People Services Keep To Offer Them Informed, More Aware Flexible Classes, Accelerated Classes Employee Reimbursement Employees Reimbursed Upon Completion 57% With Less Than 20 Employees 70% With 20 To 49 Employees 68% With 50 Or More Employees Usage Of Reimbursement 86%+ Tuition 61%+ Fees 61%+ Books 46%+ Online Courses CEU Requirements Require Employees To Obtain CEUs 29% With Less Than 20 Employees 31% With 20 To 49 Employees 37% With 50 Or More Employees Education (Teachers), Social Work, Health Care (Nurses And Others), Pharmacists, Police, Real Estate, Social Services And Water Treatment Annual Training Dollars 105 Companies Spent $998,280 For Training To Outside Vendors Or Sending Employees To Training Less Than 20 Employees 20 To 49 Employees 50 Or More Employees $ 114,570 $ 376,610 $ 507,100 Issues To Address Direct Market To Employees With A Tuition Reimbursement Program Through Employers Benefits Of Attending Company Newsletters Approved Educational Courses Employee List-Serve Issues To Address Direct Mail Campaign Aimed At Employed Households To Target Tuition Reimbursement Create A “Tuition Gap” Program Competitive Scholarship Program Third Party Payers No Front-End Costs Issues To Address Conduct On-Site Registrations At Largest Employers Large Employers Use West Virginia Northern Community College As A Source For Credit Classes Recruiters Visit Major Companies With Credit Class Schedules And Laptops To Register Employees For Classes Develop Marketing Materials Specifically For Employees - Posters, Brochures, Postcards Issues To Address Inventory Identify CEUs Currently Offered Gaps, Especially In Education And Health Care Create Database Of Employers And A ListServe Expand CEU Offerings Business Characteristics Educational Composition 17% To 24% Of Employees Have A Two-Year Or FourYear College Degree 59% To 73% Have A High School Diploma Or GED 4% Or Less Have Not Completed High School Current And Predicted Employment 350 Employers Represent 23,762 FullTime Employees And 3,340 Part-Time Employees Increase Anticipated In Full-Time Employment In The Next Year 27% With Less Than 20 Employees (152) 29% With 20 To 49 Employees (232) 24% With 50 Or More Employees (1294) Current And Predicted Employment Decline Anticipated In Full-Time Employment In The Next Year <1% With Less Than 20 Employees <2% With 20 To 49 Employees 4% With 50 Or More Employees Business Type With Less Than 20 Employees 25% Retail Trade, 15% Manufacturing, 9% Business And Personal Services, 8% Education And Social Services 20 To 49 Employees 22% Retail Trade, 16% Manufacturing, 10% Transportation, Communications And Facilities, 8% Health Services, 7% Education And Social Services, 6% Business And Personal Services, 8% Wholesale Trade Business Type 50 Or More Employees 21% Manufacturing, 18% Retail Trade, 16% Education And Social Services, 14% Health Services, 5% Government Business Characteristics Years In Business 37 Years For Employers With Less Than 20 Employees 39 Years For Employers With 20 To 49 Employees 48 Years For Employers With 50 Or More Employees Business Characteristics Would Like A Summarized Copy Of The Survey Results 75% With Less Than 20 Employees 77% With 20 To 49 Employees 85% With 50 Or More West Virginia Northern Community College QUESTIONS?
