Chabot College
April, 1993
Course Outline for Real Estate 89
REAL ESTATE OFFICE ADMINISTRATION
Catalog Description:
89 – Real Estate Office Administration
3 units
Practices essential to the management and operation of a real estate office; recruiting and
management of sales personnel, office location, types of ownership, advertising, record keeping,
budgeting, areas of specialization. Prerequisite: Real Estate 80. 3 hours.
Prerequisite Skills:
Before entering this course, the student should understand:
1. basic concepts in preparing for entry into the real estate business;
2. the fundamentals of liens and encumbrances, contracts, agencies, contracts of real property,
financing of real estate leases, deeds, subdivisions, and other general information and
fundamental background as a preparation for entry into other courses in real estate;
3. the principles and practices that both consumers and business people need to apply.
Expected Outcomes for Students:
Upon completion of this course, the student should recognize:
1. the qualifications necessary to open and manage a real estate office
2. the techniques used in selecting office location and layout
3. the methods used in selection and retention of employees
4. the advantages and disadvantages of large and small real estate offices
5. the requirements for conducting successful real estate sales meetings
6. the need for advertising and how the various advertising medias apply to the real estate office
7. the elements of office expenses and overhead
8. the necessity of adequate budgeting
9. the need for motivation of the sales staff
Course Content
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Introduction to management
Research, personal and market
Management decisions
Transition to Manager
Organization, goals, objectives and plans
Management controls and systems
Financial management
Office policy
Personnel – recruiting and selection
Personnel – training and developing associates
Marketing – listing, advertising and telephones lease
Marketing – prospecting, selling and closing
Diversification, expansion and growth
The future
Methods of Presentation:
1. Lecture
2. Guest speakers
3. Discussion
Methods of Evaluating Student Progress:
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Quizzes
Project
Cases
Final examination
Chabot College
Course Outline for Real Estate 88, Page 2
April 1993
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Textbook(s) (Typical):
1. Real Estate Brokerage, J. Cyr and Sobeck, Real Estate Education Company.
Special Student Materials: None
c:\documents\word\outlines\real estate\rest 89 4-93.doc