Chabot College
September 1994
Course Outline for Art 41
APPLIED GRAPHIC DESIGN
Catalog Description:
41 - Applied Graphic Design
3 units
Application of concepts in layout and design of printed products. Solving graphic design problems
through creative manual and computer techniques. Design principles applied to specific exercises in
creation of corporate signage, brochures, posters, and packages for mass printing production. Prepress considerations and inter-relations between illustration, design, and type. Prerequisite: Art 40
completed with a grade of "C" or higher. 2 hours lecture, 4 hours studio.
Expected Outcomes for Students:
Upon completion of the course, the student should:
1. experience practical problems in layout and design, which are designed to develop skills in the
creation, execution, and presentation of the commercial graphic product;
2. develop further skills in the production of an appreciation for graphic media;
3. develop a greater understanding of the position of graphic designer, particularly as related to art,
advertising, and business.
Course Content:
1.
2.
3.
4.
5.
6.
7.
8.
9.
Practical design and layout
Graphic design techniques and materials
Corporate symbols
Brochures, flyers
Poster design
Intermediate layout and design problems
Use of type in design and page layout for publication
Color concerns
Business communication media
Methods of Presentation:
1.
2.
3.
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5.
Supervised project work
Lecture
Discussion
Demonstration
Exposure to use of Macintosh computer as a design tool is included.
Methods of Evaluating Student Progress:
1. Students will be evaluated according to their understanding and skills development via their studio
projects.
Textbook(s) Typical:
Production for Graphic Designers; Alan Pipes; Prentice-Hall
Special Student Materials:
Art supplies as required by the instructor.
RB:kh Art 41
Revised: 9/30/94