Chabot College/Las Positas College October 1993 40 - Graphic Design Principles

Chabot College/Las Positas College
October 1993
Course Outline for Art 40
Catalog Description:
40 - Graphic Design Principles
3 units
Problems and processes in visual communication through graphic design. Use of computers as
electronic design tool along with basic manual techniques relating to effective preparation and
presentation in graphic design. 2 hours lecture, 4 hours studio.
Expected Outcomes for Students:
Upon completion of this course, the student should have:
1. an understanding of the uses for and career opportunities in graphic design and publication
2. a "basic professional vocabulary" relating to graphic design and reproduction;
3. through project work, an understanding of the practical problems and concerns facing the graphic
artist and the graphic communication industry as a whole;
4. an introductory understanding of a graphic design computer application.
Course Content:
Terms and concepts of graphic reproduction
Design and pictorial corporate symbols
Technical skills development
Problems and solutions in printing
Graphic processes from rough to proof
Basic poster design
Methods of Presentation:
1. Lecture, discussion, demonstration, and practical studio assignments will be used to achieve the
objectives above.
2. In addition, there will be the possibility of guest speakers or field trips to sample "the industry" first
Methods of Evaluating Student Progress:
1. Review and evaluation of the students' studio projects as well as their comprehension and
understanding of the terms and concepts listed above.
Textbook(s) Typical:
How'd They Design and Print That? Wayne Robinson; Northlight Publishers
Special Student Materials:
Art design materials as required by the instructor.
RB:kh Art 40
Revised: 10/18/93