Centennial Honors College
Western Illinois University
Undergraduate Research Day 2014
Poster Presentation
Macomb City Hall Public Relations Campaign
Ashley Luke
Faculty Mentor: Mohammad Siddiqi
English & Journalism
In Macomb, the local government is led by the mayor, city administrator, and city
council. Many other departments help the city run smoothly including the city attorney’s
office, the police department, building and zoning, the city clerk’s office and more. It is
vital for the Macomb City Hall to have effective public relations with its internal and
external publics. To help this organization, there must be research, planning,
implementation, and evaluation. This campaign has used surveys and content analysis
of a local newspaper to research the organization. Planning for this campaign includes
goals, objectives, strategies, tactics, a timeline and a budget. Further, the public
relations plan draws from three different plans, the budget, campaign, and standing
plans. Continuing, the plan will be hypothetically implemented and then evaluated as if
it had actually been used.
After research, there is an opportunity to improve the public relations this organization
has. The problem statement for this public relations campaign is that the Macomb City
Hall needs to enhance its image and have better communication with Western Illinois
University students and Macomb community members, as well as with those that work
within City Hall to run more effectively and have better relations with its various publics.
Through the explained steps, this organization can better its public relations and work to
be a more efficient organization in the Macomb community.