OBA | Professional Development
Entertainment Today:
Current Trends in Branding, Virtual Private
Networks and Client Demands
In-Person
Webcast
Entertainment, Media and Communications Law Section
Date:
Monday, October 5, 2015 | 12:00pm-5:30pm
(followed by Networking Reception)
Location:
Twenty Toronto Street Conferences and Events
20 Toronto Street, 2nd Floor, Toronto
Program Chair:
Katarina Germani, Clyde & Co Canada LLP
Stephen Zolf, Aird & Berlis LLP
This program contains 0.5 Professionalism Hours
This program is eligible for up to 4 Substantive Hours
, Firm
The OBA has been approved as an Accredited Provider
of Professionalism Content by The Law Society of
Upper Canada.
The entertainment industry is a rapidly evolving space. Gain the expert insights you need to keep up with the changing realities and
stay ahead of the curve with this year’s update on the latest hot topics. Ensure you have the expertise to protect your clients’
interests and provide added value that will differentiate you from the rest.
12:00 pm Registration and Lunch
12:50pm Welcome and Opening Remarks
1:00pm Keynote Address
Gilles Daigle, General Counsel, SOCAN
1:30pm Brands as Co-Producers:
Product Placement, Sponsorship and More
Christopher Doyle, Senior Manager, Commercial Rights
Management, Toronto 2015 Pan/Parapan American
Games Organizing Committee
Asha Daniere, Executive Vice President Business and Legal
Affairs, Blue Ant Media Inc.
Kevin Sartorio, Partner, Gowling Lafleur Henderson LLP
Brands are increasingly being integrated into
entertainment projects, giving rise to important legal
implications. Gain the insights and strategies you need to
manage:
•
Critical negotiation points in sponsorship and
placement deals
•
Opportunities and challenges of using product
integration as a component of content financing
structures
•
Tension between marketing rights and team rights
•
Ambush marketing prevention and rights
enforcement
2:40pm Networking Break
2:55pm Tackling Virtual Private Networks under the Canadian
Legal Framework
Bram Abramson, Chief Legal & Regulatory Office, TekSavvy
Solutions Inc.
Kate Taylor, Film Critic and Arts Columnist
The Globe and Mail
•
Piracy? Copyright infringement? Unraveling the
statutory and regulatory regimes governing VPNs
•
Key considerations in negotiating over-the-top licence
agreements in a VPN world
•
How to preserve rights and revenue streams while
meeting the demand for ubiquitous content
4:05pm How to Provide the Value Your Clients Want and Need
John Barrack, Managing Partner, marbleLIVE
Monica Goyal, Aluvion Law
Len Glickman, Cassels Brock & Blackwell LLP
•
What new demands are clients making on counsel in
light of emerging challenges facing entertainment
companies?
•
How does the “quality over quantity” mandate impact
clients creating new works and the advice we provide
them?
•
Selling your client on the benefits of an entertainment
lawyer over corporate or other lawyers
5:15pm Questions and Concluding Remarks
5:30pm Networking Reception
PROGRAM REGISTRATION IS ONLINE
Questions? pd@oba.org
www.oba.org/pd
300-20 Toronto St. Toronto, ON M5C 2B8 | Toll Free: 1-800-668-8900 | Tel: 416-869-1047 | Fax: 416-642-0424