communications and digital
technology
week 1
introduction to the unit
the class
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no prerequisites
varying levels of
– computing experience
– design experience
– interest and enthusiasm
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average commitment required per week
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1 hour lecture preparation
1 hour lecture
2 hour workshop
2 hour design activity completion
major assignment (aboutme.com)
exam preparation
unit objectives
on completion of this unit, students should be able to:
– use contemporary technologies for communication and information
access
– understand and apply appropriate strategies for accessing
information from a variety of sources and attributing sources
– design effective communication products using contemporary
technologies;
– apply sound design principles to the development of
communication products
– use images and graphics as effective communications elements
– communicate effectively with MS Word and MS Powerpoint
– develop simple Web pages for communication purposes.
course content
• practical
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Internet and WWW, Web browsing
MS Word,
MS Powerpoint
Photoshop
Dreamweaver
• theoretical
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visual communications
visual design
graphics, colour, shape
typography
the timetable
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6 weeks
3 week mid-semester break
6 weeks
2 exam weeks
the course
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introduction to the unit
visual design
graphics
typography
page layout
images
colour
information organisation
screen design
shapes
the Internet
the WWW
safari
powerpoint
word
photoshop
excel
dreamweaver
assignments
• visual design activities (40%)
– 5 tasks submitted online
– marked by tutor,
• major assignment (aboutme.com) (30%)
– Web site development
– due last week
– submitted online
• examination (30%)
– exam week
– 20 multi-choice, 20 short answer
design activities
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introduced in the lecture
theoretical support provided in weekly notes
context discussed in lecture
topic explored and researched in workshop
solution planned and developed
solution uploaded to Web site (by Sunday 5pm)
tutors mark the solution
solutions reviewed in following lecture
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process repeats
assessment processes
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all assessments have due dates
penalties apply for late submission
application to tutor can be made for extension if submitted prior
to due date
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if you disagree with the marking
– chat with the tutor
– if still unhappy, complete assessment review sheet
– work is assessed by another tutor and new mark given
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if still unhappy, keep all records and at the end of the semester,
complete a unit review sheet
ecu marking policies
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all submitted work is assessed
students usually given a grade (and a mark) for each piece of
work
grades are
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pass 50-59 (work is of a satisfactory standard)
credit 60-69 (work is more than satisfactory, creditable)
distinction 70-79(work is more than creditable, distinctive)
high distinction 80-100(work is outstanding, highly distinctive)
undergraduate grades
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pass, ~35%
credit ~30%
distinction ~20%
high distinction, ~15%
course resources
• Course website
– weekly powerpoints
– workshop tasks
– supporting notes
• textbook
– exploring elements of design
– bookshop
• Web resources
• magazines and journals
visual design and fashion
visual design and vehicles
visual design and furniture
visual design and interior design
visual design and architecture
digital displays
print displays
graphics and imagery