Timothy W. Aurand
NIU College of Business
Associate Professor - Marketing
Date of Hire: 1998
taurand@niu.edu
Academic Background
Ed.D. Northern Illinois University, Doctorate in Business Education, 1996
M.B.A. Arizona State University, Business Administration, 1981
B.S. Southern Illinois University, Business Education, 1980
Work Experience
Academic Experience
Associate Professor, Northern Illinois University (2004 - Present).
Executive Education Seminar Speaker, University of Wisconsin Madison, Executive Education
(1988 - Present).
Assistant Professor, Northern Illinois University (1998 - 2004).
Associate Professor, North Park University (1995 - 1998).
Adjunct Instructor, Highland Community College (1985 - 1985).
Non-Academic Experience
Variety of Marketing Positions, Honeywell (1985 - 1992).
Variety of Marketing Positions, General Motors (1983 - 1984).
Variety of Marketing Positions, Caterpillar Tractor (1982 - 1983).
Courses Taught
Undergraduate:
Cross-Functional Business Core
Marketing Strategy
Graduate:
Marketing Management
Brand Management
Marketing Seminar
Intellectual Contributions:
Refereed Articles
Judson, K., Aurand, T. W., Gorchels, L., & Gordon, G. (in press, 2008). Building a University
Brand from Within: University Administrators' Perspectives of Internal Branding. Services
Marketing Quarterly, 30 (1).
Aron, D., Judson, K., Aurand, T., & Gordon, G. (2007). Consumer Grudgeholding: Does Age
Make A Difference? Mid-American Journal of Business, Vol. 22 (1).
Aron, D., Judson, K., Aurand, T., Domagalski, S., & Gordon, G. (2007). The Boomer
Consumer: The Importance of Preventng Consumer Grudges Within the Mature Market.
Journal of Contemporary Business Issues, 15 (2).
Judson, K., Aurand, T. W., & Karlovsky, R. W. (2007). Applying Relationship Marketing
Principles in the University Setting: An Adaption of the Exchange Relationship Typology.
Marketing Management Journal, 17 (1).
Aron, D., Judson, K., Aurand, Timothy W. Aurand W. , & Gordon, G. (2006). Consumer
Grudgeholding: An Ounce of Prevention is Worth a Pound of Cure. Marketing
Management Journal, 16 (1).
Aurand, T. W. & Wakefield, S. (2006). Meeting AACSB Assessment Requirements Through
Peer Evaluations and Rankings in a Capstone Marketing Class. Marketing Education
Review, 16 (1).
Judson, K., Gorchels, L., & Aurand, T. W. (2006). Building a University Brand from Within: A
Comparison of Coaches' Perspectives of Internal Branding. Journal of Marketing for
Higher Education, 16 (1).
Aurand, T. W., Gorchels, L., & Bishop, T. R. (2005). Human Resource Management's Role in
Internal Branding: An Opportunity for Cross-Functional Brand Message Synergy. Journal
of Product and Brand Management, 14 (3), 163-169.
Judson, K. M., James, J. D., & Aurand, T. W. (2005). Building a Successful American Athletic
Program: Recruiting Student-Athletes for Lower-Profile Sports. International Journal of
Sport Management, 6 (2).
Aurand, T., DeMoranville, C., & Fredericks, E. (2004). From Mass Customization to
Customization: An Opportunity for Entrepreneurial Differentiation. Journal of Small
Business Management, 15 (4).
Judson, K. M., James, J. D. , & Aurand, T. W. (2004). Marketing the University to StudentAthletes: Understanding University Selection Criteria. Journal of Marketing for Higher
Education, 14 (1), 23-38.
Schoenbachler, D. D., Gordon, G. L. , & Aurand, T. W. (2004). Building Brand Loyalty Through
Individual Stock Ownership. Journal of Product and Brand Management, 13 (7), 488497.
Balachandra, R., Aurand, T. W., & Friar, J., (2003). Pedagogical Considerations for Mass
Customization: A Case for Cross-Functional Education. Journal of the Academy of
Business Education, 4.
Gorchels, L., Aurand, T. W., & Bishop, T. R. (2003). Exploring Employee Perspectives on
Company Support. Journal of Contemporary Business Issues, 11 (1).
Anthony, R., DeMoranville, C. W., & Aurand, T. W. (2002). Faculty Education: The Key to
Gaining Acceptance of Cross-Functional Business Programs. Journal for Advancement of
Marketing Education, 2 (1).
Aurand, T. W., DeMoranville, C. W., & Gordon, G. L. (2001). Cross-Functional Business
Programs: Critical Design and Development Considerations. Mid-American Journal of
Business, 16 (2).
Aurand, T. W., DeMoranville, C., & Schoenbachler, D. (2001). Improving the Success of Mass
Customization Efforts Using a Reengineering Model. Journal of Contemporary Business
Issues, 9 (1).
Aurand, T. W., Jumbulingam, T., & Gorchels, L. (2000). Identification of International
Marketing Manager Competencies: A Tri-Country Study. Academy of Marketing Studies
Journal, 4 (1).
Aurand, T. W., Schroeder, B. L., & Yaney, J. (2000). Reengineering: An Essential Element of
Today's Marketing Curriculum. Marketing Education Review, 10 (1).
Aurand, T. W. & DeMoranville, C. W. (2000). Does Reengineering Deserve Another Look? A
Structural Modeling Approach from a Marketing Perspective. Marketing Management, 10
(1).
DeMoranville, C. W., Aurand, T. W., & Gordon, G. L. (2000). The Delivery of an
Undergraduate, Cross-Functional Business Principles Program: One University's
Continuing Journey. Marketing Education Review, 10 (3).
Timm, S. A., Aurand, T. W., & Ridnour, R. E. (2000). Listening Competence within Marketing
and Other Business Disciplines: Phase I ' Measuring College Student Perceptions. Delta
Pi Epsilon Journal, 42 (2).
Aurand, T. W., Schoenbachler, D. D., & Schroeder, B. (1999). Perceived Involvement in
Reengineering and the Marketing Concept: Theory Foundations and Practitioner
Perceptions. Journal of Marketing Theory & Practice.
Gorchels, L., Jumbulingam, T., & Aurand, T. W. (1999). International Marketing Managers: A
Comparison of Japanese, German, and U.S. Perceptions. Journal of International
Marketing, 7 (1).
Gorchels, L., Aurand, T. W., & Gordon, G. (in press, 1996). The Development and Marketing
of Business Seminars by Universities: Participant Format Preferences. Journal of
Marketing for Higher Education, 7 (3).
Aurand, T. W. & Gorchels, L. (1995). Seminar Format Preferences of the Business
Professional. Journal of Continuing Higher Education.
Aurand, T. W., Schoenbachler, D. D. , & Gordon, G. L. (1993). Reengineering and the
Marketing Function:
Integration of Theory and Practice. Journal of Product and Brand Management, 5 (6).
Refereed Proceedings
Full Paper
Buff, C. L., Judson, K. M., Aurand, T. W., & Devasagayam, P. Raj (2008). Proposing the
Application of the Brand Community Membership Typology Within the Organization: A
Viable Internal Branding Alternative? Marketing Management Association Conference
Proceedings.
Singh, T. & Aurand, T. W. (2008). Consultive Salesperson Characteristics and Dealer
Satisfaction: An Energy Provider's Opportunity. Marketing Management Association
Conference Proceedings.
Aurand, T. W., Smith, D., & Gorchels, L. (2006). Enterprise Weblog Software and Dynamic
Planning: Overcoming Barriers to Strategic Implementation. MMA Fall Educators'
Conference Proceedings.
Aurand, T. W., Judson, K., & Aron, D. (2005). Focusing the Efforts of an Assistant Marketing
Professor: Recommendations for Successful Career Advancement. MMA Fall Educators'
Conference Proceedings.
Aurand, T. W. & Singh, T. (2005). Gap Analysis and Repositioning: The Case of Sunrise
Chemicals. The Society for Case Research, Proceedings of the Annual Meeting, March
16-18, 2005, (MBAA), pp. 126-134.
DeMoranville, C. W., Aurand, T. W., Singh, T., & Wakefield, S. A. (2004). Using Student
Portfolios for Marketing Program Assessment: A Case Study. Midwest Business
Administration Association Meeting, MMA Conference Proceedings.
Aurand, T. W. (2003). Best Practices in Teaching the Large Lecture Classes. MMA Fall
Educators' Conference Proceedings.
Aurand, T. W. & Gorchels, L. (2003). The Status of Internal Branding: A Preliminary
Investigation of Employee Perceptions. Midwest Business Administration Association
Meeting, MMA Conference Proceedings.
Bennett, J. F., Corbin, S. B., & Aurand, T. W. (2002). Presentation Software: Does it Offer Any
Pedagogical Value? MMA Fall Educators' Conference Proceedings.
Aurand, T. W., DeMoranville, C. W., & Gordon, G. L. (2001). Cross-Functional Business
Education: A Case of Reengineering. Midwest Business Administration Association
Meeting, MMA Conference Proceedings.
Aurand, T. W., Kaminski, P., & Schroeder, B. (2001). Reengineering - Where Does it Belong in
the Business Curriculum? American Society of Business and Behavioral Sciences.
Aurand, T. W. (2001). Addressing Capstone Course Objectives and Issues Via Individualized
Work and Peer Ranking. MMA Fall Educators' Conference Proceedings.
Aurand, T. W., Gorchels, L., & Jambulingam, T. (2000). Developing a Competency-Based
Curriculum for the Domestically-Based International Marketing Manager. Midwest
Business Administration Association Meeting, MMA Conference Proceedings.
Aurand, T. W., Ridnour, R., Timm, S., & Kaminski, P. (2000). The Listening Process:
Measuring Listening Competence. American Society of Business and Behavioral
Sciences.
Aurand, T. W., Gordon, G. L., & DeMoranville, C. W. (2000). Team-Teaching in a CrossFunctionally Integrated Class: Look Before You Leap. MMA Fall Educators' Conference
Proceedings.
Yaney, J. & Aurand, T. W. (1997). Perceptions of Reengineering Within American Firms:
Theory and Practice. Midwest Academy of Management Conference.
Abstract Only
Judson, K., Aurand, T. W., & Gorchels, L. (2005). Building the University Brand from Within.
2005 Symposium for the Marketing of Higher Education Conference.
Research Grants
Funded-Internal
2005 - Timothy, A. W., "NIU - University Assessment Panel Capstone Grant", NIU - Academic
Planning and Development.
2002 - Timothy, A. W., "Mass Customization: Does a Foundation in Reengineering Doctrine
Cultivate or Encumber Corporate Execution", Faculty Research Grant-Northern Illinois
University.
2001 - Timothy, A. W., "Marketing Strategy Capstone Grant", NIU - Office of Assessment
Services.
1999 - Timothy, A. W., "Assessing the Theoretical Model of Reengineering Using Structural
Analysis", Faculty Research Grant-Northern Illinois University.
Service:
Service to the University
Department assignments:
Chair:
2003-2004: Curriculum Committee
2001-2002: Department Scholarship Committee
Member:
2000-2008: College of Business Strategic Planning Council
2000-2008: Marketing Department Scholarship Committee
2006-2008: College of Business Council
2004-2008: University Athletic Board
2002-2008: University Scholarship Committee
2006-2007: University Faculty Senate
2002-2007: Marketing Department Portfolio Committee
2001-2004: Marketing Department Curriculum Committee
2000-2001, 2003-2004: Search and Screen Committee
Service to the Profession
Board Member: Advisory Board
2001-2008: Marketing Management Association (National).
Editor: Associate Editor
2004-2005: Marketing Insights (National).
Faculty Development
Faculty Leadership Development
2006: COB Personnel Training Seminar. DeKalb, Illinois.
Professional Seminars / Workshops
2007: Ethics Workshop. DeKalb, Illinois.
Honors-Awards-Grants
Awards:
2007:
2005:
2005:
1997:
Golden Apple Award, NIU EMBA Program
Golden Apple Award, NIU PMBA Program.
Golden Apple Award, NIU EMBA Program.
Finalist, Teacher of the Year Award, North Park University.