ARIZONA COOP E R AT I V E
E TENSION
05/07
YOUTH PHYSICAL ACTIVITY
AZ1408n
AGES 9-13
VERB
LESSON PLANS
Vision
All youth leading healthy lifestyles
Mission
To increase and maintain physical activity among tweens
(9-13 year olds).
Need
According to CDC’s Youth Risk Behavior Survey data, 32%
of high school students in the U.S. attend physical education
classes daily, down from 42% in 1991. Decreasing physical
activity, together with unhealthy eating, has resulted in a
tripling of the percentage of children and adolescents who are
overweight over the past 20 years. Emerging trends of Type 2
diabetes in youth may be one of the first consequences of the
epidemic of obesity in youth.
•
Grassroots events that encourage youth to discover
activities that lead to physical activity and healthy
lifestyles.
•
Partnerships with corporations that have a similar
messages and goals as well as entertainment media
popular with youth and their influencers.
•
Youth involvement in the campaign strategies and
messages.
•
Continual evaluation of the short- and long-term impact
of the campaign.
For More Information Contact
CDC’s Youth Media Campaign, VERB‘
Centers for Disease Control and Prevention
Phone: 770-488-6480
E-mail: youthcampaign@cdc.gov
Audiences
Pre-teens (“tweens”), parents, and adult influencers (such
as educators, youth leaders, physicians) with special attention
to racial/ethnic populations.
Web Sites to Visit
•
For tweens: www.verbnow.com
Strategies
•
For parents: www.verbparents.com
•
For professionals: www.cdc.gov/youthcampaign
Strategies of the multicultural VERB‘ Campaign are:
•
Multimedia advertising and promotions including
television, radio, magazines, the Internet and
sponsorships.
•
Partnerships with federal, national, state and local
organizations that support campaign goals through
similar missions.
THE UNIVERSITY OF ARIZONA
COLLEGE OF AGRICULTURE AND LIFE SCIENCES
TUCSON, ARIZONA 85721
VANESSA A. STANFORD M.S., R.D., C.S.C.S.
Research Specialist Sr.
CONTACT:
DANIEL A. MCDONALD, PH. D.
mcdonald@email.arizona.du
This information has been reviewed by university faculty.
cals.arizona.edu/pubs/health/az1408n.pdf
Issued in furtherance of Cooperative Extension work, acts of May 8 and June 30, 1914, in cooperation with the U.S. Department of Agriculture, James A.
Christenson, Director, Cooperative Extension, College of Agriculture & Life Sciences, The University of Arizona.
The University of Arizona is an equal opportunity, affirmative action institution. The University does not discriminate on the basis of race, color, religion,
sex, national origin, age, disability, veteran status, or sexual orientation in its programs and activities.