IBM Global Business Services
IBM Institute for Business Value
2007 IBM Energy and Utilities
Global Residential/Small
Business Consumer Survey
Selected Results
IBM Institute for Business Value
© Copyright IBM Corporation 2007
IBM Global Business Services
2007 IBM Energy and Utilities Global Residential/Small
Business Consumer Survey
2
Introduction to the Consumer Survey
Energy demand demand and spending
Reliability and power quality needs
Buyer values and influences
Competition and consumer choice
Prospects for self-generation
Survey demographics
2007 IBM E&U Consumer Survey | 12/12/2007
© Copyright IBM Corporation 2007
IBM Global Business Services
Introduction to the Consumer Survey
The survey’s objective was to get the opinions of households and small
businesses in North America, Europe, and Asia-Pac for the 2007 E&U POV
Energy demand and spending
• Expected changes in consumption
• Expected changes in overall energy costs
Reliability and power quality needs
• Dependency on reliable power
• Attitudes toward power quality
Buyer values and influences
• Buyer values for non-energy purchases
• Relative importance of cost, convenience, quality and environmental considerations
• Energy usage patterns
• Importance of corporate social responsibility and ethics
Competition and consumer choice
• Knowledge of and availability of alternative providers
• Interest in supplier choice and alternative products
• Consumer information security
Prospects for self-generation
3
2007 IBM E&U Consumer Survey | 12/12/2007
© Copyright IBM Corporation 2007
IBM Global Business Services
Introduction to the Consumer Survey
The twenty-one question survey was targeted for three
geographic regions
Sample respondents
1,894 responses from bill-paying households over
18 years of age in six countries – one in North
America (United States), three in Europe
(Germany, Netherlands, England), and two in AsiaPac (Japan, Australia)
Questionnaire structure
21 multi-part questions in four languages covering a
wide variety of topics including attitudes towards
energy and environment, corporate social
responsibility and ethics, interest in renewables and
other self-generation, and energy costs
The survey was conducted during June-July, 2007.
Note: For the purposes of these results, the terms
consumer and customer refer to this set of
residential and small business energy users.
Source:
4
2007 IBM Institute for Business Value Residential/Small Commercial Consumer Survey.
2007 IBM E&U Consumer Survey | 12/12/2007
© Copyright IBM Corporation 2007
IBM Global Business Services
2007 IBM Energy and Utilities Global Residential/Small
Business Consumer Survey
5
Introduction to the Consumer Survey
Energy demand demand and spending
Reliability and power quality needs
Buyer values and influences
Competition and consumer choice
Prospects for self-generation
Survey demographics
2007 IBM E&U Consumer Survey | 12/12/2007
© Copyright IBM Corporation 2007
IBM Global Business Services
Energy demand and spending
Close to one-third of consumers expect their energy use to
increase over the next 5 years…
How do you expect your energy usage to change over the next five years?
60%
54%
50%
40%
30%
23%
20%
10%
14%
7%
2%
0%
Increase a
great deal
Source:
6
Increase
somewhat
Remain the
same
Decrease
somewhat
Decrease
significantly
2007 IBM Institute for Business Value Residential/Small Commercial Consumer Survey; electric customers (n = 1,894).
2007 IBM E&U Consumer Survey | 12/12/2007
© Copyright IBM Corporation 2007
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Energy demand and spending
… but almost 60% expect their energy bills to increase as a result of
changes in their usage of power over the next five years
What will be the impact of changes to your electric power and / or
natural gas usage on you total energy bill?
45%
39%
40%
35%
31%
30%
25%
20%
18%
15%
11%
10%
5%
2%
0%
Increase a
Great Deal
Source:
7
Increase
somewhat
Remains the
same
Decrease
somewhat
Decrease
signficantly
2007 IBM Institute for Business Value Residential/Small Commercial Consumer Survey.
2007 IBM E&U Consumer Survey | 12/12/2007
© Copyright IBM Corporation 2007
IBM Global Business Services
2007 IBM Energy and Utilities Global Residential/Small
Business Consumer Survey
8
Introduction to the Consumer Survey
Energy demand demand and spending
Reliability and power quality needs
Buyer values and influences
Competition and consumer choice
Prospects for self-generation
Survey demographics
2007 IBM E&U Consumer Survey | 12/12/2007
© Copyright IBM Corporation 2007
IBM Global Business Services
Reliability and power quality needs
The growing need for reliable power for health needs in an aging populace
will increasingly drive demand for uninterrupted power and quality
Do you have health-critical electric-powered devices in your home that are required for regular usage
by someone in that home?
Percentage of Population Aged 60+
30
North Am erica
Europe
Asia
25
Total Utility Consumers with Health-Critical
Electric Powered Devices By Age
14%
12%
12%
11%
20
10%
8%
15
8%
7%
7%
6%
10
6%
4%
0
2%
19
50
19
55
19
60
19
65
19
70
19
75
19
80
19
85
19
90
19
95
20
00
20
05
20
10
20
15
20
20
20
25
20
30
5
0%
18-24
25-34
35-44
45-54
55-64
64 and
older
In mature economies, senior populations will grow by 50-100% over the next 15-20
years, and their reliance on electrically-powered health equipment will expose utilities
to unprecedented risks if power outages are not virtually eliminated
Source:
Source:
2007 IBM Institute for Business Value Residential/Small Commercial Consumer Survey.
UN Department of Economic and Social Affairs, World Population Prospects Population Database: The 2006 Revision
9
2007 IBM E&U Consumer Survey | 12/12/2007
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Reliability and power quality needs
Long outages and frequent voltage fluctuations are the most
disruptive to consumers’ day-to-day activities
How seriously would your daily activities be affected by each of the following types of electric power
problems?
Long Outages (> 2 hrs.)
68%
Frequent Voltage Fluctuations
62%
Frequent Momentary Outages
10%
15%
45%
20%
30%
High to Severe Impact
10
10%
49%
22%
0%
11%
50%
37%
Occasional Momentary Outages
5%
43%
40%
Occasional Voltage Fluctuations
Source:
33%
46%
Short Outages (< 2 hrs.)
3%
29%
40%
33%
50%
60%
Low to Moderate Impact
70%
80%
90%
100%
No Impact
2007 IBM Institute for Business Value Residential/Small Commercial Consumer Survey.
2007 IBM E&U Consumer Survey | 12/12/2007
© Copyright IBM Corporation 2007
IBM Global Business Services
Reliability and power quality needs
To those who know what power quality means, over 90% believe it
is important and 30% would pay a premium for it
Do you know what the term power quality means?
If you answered yes, is power quality important to you?
If power quality is important to you, would you be willing to pay extra for guaranteed power quality?
Yes
27%
Yes
34%
91%
No
58%
73%
No
Knows What "Power Quality" Means
Source:
11
9%
8%
Power Quality Is Important
Would Pay More for Guaranteed Power Quality
2007 IBM Institute for Business Value Residential/Small Commercial Consumer Survey.
2007 IBM E&U Consumer Survey | 12/12/2007
© Copyright IBM Corporation 2007
IBM Global Business Services
2007 IBM Energy and Utilities Global Residential/Small
Business Consumer Survey
12
Introduction to the Consumer Survey
Energy demand demand and spending
Reliability and power quality needs
Buyer values and influences
Competition and consumer choice
Prospects for self-generation
Survey demographics
2007 IBM E&U Consumer Survey | 12/12/2007
© Copyright IBM Corporation 2007
IBM Global Business Services
Buyer values and influences
While the environment is important, cost and quality are still more
important considerations for consumers in their choice of products
How important are cost, convenience, quality and environmental
considerations in your choice of products?
100%
90%
80%
88%
88%
79%
70%
70%
Cost of Product
Convenience
Quality
Environmental Impact
60%
50%
40%
30%
21%
17%
20%
9%
10%
9%
9%
3%
4%
3%
0%
Important
Source:
13
Neutral
Unimportant
2007 IBM Institute for Business Value Residential/Small Commercial Consumer Survey.
2007 IBM E&U Consumer Survey | 12/12/2007
© Copyright IBM Corporation 2007
IBM Global Business Services
Buyer values and influences
Consumers in the Netherlands put the least emphasis on the
environment least in their choice of products and services
Q2R: How important are environmental considerations in your choice
of products?
90%
80%
Important
79%
73%
71%
Neutral
Unimportant
70%
67%
70%
65%
60%
50%
40%
27%
30%
23%
20%
16%
23%
22%
15%
12%
10%
6%
5%
8%
10%
8%
0%
Australia
Source:
14
Germany
Japan
United Kingdom
United States
Netherlands
2007 IBM Institute for Business Value Residential/Small Commercial Consumer Survey.
2007 IBM E&U Consumer Survey | 12/12/2007
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IBM Global Business Services
Buyer values and influences
Supplier reputation for cost stability and quality of service are the
most important considerations in consumers purchasing decisions
How important is a reputation for ethical business behavior, cost
stability, good environmental actions, or quality of service in your
purchasing decisions?
100%
90%
90%
80%
88%
77%
75%
70%
Quality of Service
Cost Stability
Ethical Behavior
Good Environmental Actions
60%
50%
40%
30%
16% 17%
20%
7%
10%
9%
7%
3%
8%
3%
0%
Important
Source:
15
Neutral
Unimportant
2007 IBM Institute for Business Value Residential/Small Commercial Consumer Survey.
2007 IBM E&U Consumer Survey | 12/12/2007
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IBM Global Business Services
Buyer values and influences
Nearly half of consumers pay more for environmentally
friendly non-energy products
Do you pay more for environmentally friendly
products that are non-energy related?
80%
70%
60%
50%
50%
Yes
No
50%
40%
30%
20%
10%
Source:
16
2007 IBM Institute for Business Value Residential/Small Commercial Consumer Survey.
2007 IBM E&U Consumer Survey | 12/12/2007
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Buyer values and influences
Responses were similar across North America and Europe, but Asia-Pacific
respondents did exhibit somewhat higher tendency to “buy green”
Do you pay more for environmentally friendly
products that are non-energy related?
Australia
61%
Japan
39%
52%
U.S.
48%
47%
53%
U.K.
45%
55%
United Kingdom
45%
55%
Netherlands
43%
0%
10%
20%
57%
30%
40%
Yes
Source:
17
50%
60%
70%
80%
90%
100%
No
2007 IBM Institute for Business Value Residential/Small Commercial Consumer Survey.
2007 IBM E&U Consumer Survey | 12/12/2007
© Copyright IBM Corporation 2007
IBM Global Business Services
Buyer values and influences
While “carbon footprints” and other analyses of personal environmental
impact have attracted media attention, almost 80% have not performed one
Have you performed any evaluation of the impact
of your energy consumption on the environment?
79%
80%
70%
60%
50%
40%
30%
21%
20%
10%
Yes
Source:
18
No
2007 IBM Institute for Business Value Residential/Small Commercial Consumer Survey.
2007 IBM E&U Consumer Survey | 12/12/2007
© Copyright IBM Corporation 2007
IBM Global Business Services
Buyer values and influences
One in three Germans reported having evaluated their personal
environmental impact, but only one in seven Americans
Have you performed any evaluation of the impact of your
energy consumption on the environment?
Germany
34%
Australia
66%
25%
United Kingdom
75%
22%
78%
Netherlands
19%
81%
Japan
18%
82%
United States
14%
0%
10%
86%
20%
30%
40%
Yes
Source:
19
50%
60%
70%
80%
90%
100%
No
2007 IBM Institute for Business Value Residential/Small Commercial Consumer Survey.
2007 IBM E&U Consumer Survey | 12/12/2007
© Copyright IBM Corporation 2007
IBM Global Business Services
Buyer values and influences
Over one-quarter of consumers who have renewable power options
available to them purchase them, but most of those who do not
have them say they would like the option to do so
100%
100%
80%
24%
46%
80%
11%
If you did not answer yes,
would you like to be able to
choose renewable energy
sources?
60%
Don't Know
No
60%
40%
33%
65%
20%
Yes
20%
40%
31%
0%
100%
If you answered yes, do
you purchase power under
renewable energy option?
0%
80%
Does your electric power provider offer
renewable energy sources (such as solar
and wind power) as an option for your
household energy use?
60%
73%
40%
20%
27%
Source:
20
2007 IBM Institute for Business Value Residential/Small Commercial Consumer Survey.
2007 IBM E&U Consumer Survey | 12/12/2007
0%
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IBM Global Business Services
Buyer values and influences
Over 65% of consumers will pay more for lower greenhouse gas
emissions, though most would only accept a very small increase
What is the maximum increase in your monthly electric bill you would accept for power that could be
definitively shown to have lower emissions of greenhouse gases (and no other unrelated benefits)?
50%
44%
45%
40%
34%
35%
30%
25%
20%
16%
15%
10%
5%
2%
4%
0%
50 percent or
more
Source:
21
35 percent
20 percent
5 percent
Would Not
Pay More
2007 IBM Institute for Business Value Residential/Small Commercial Consumer Survey.
2007 IBM E&U Consumer Survey | 12/12/2007
© Copyright IBM Corporation 2007
IBM Global Business Services
Buyer values and influences
The cost of electricity has a greater impact on when consumers perform
their energy-consuming activities than environmental considerations
How important would each of the following considerations be in any decision you would
make to change the times you do your energy-consuming housework (e.g., clothes washing,
dishwashing)?
50% Reduction Off-Peak
84%
10% Reduction Off-Peak
57%
Claims of Positive
Environmental Impact
30%
61%
Demonstrable Positive
Enviromental
10%
20%
30%
Important
22
14%
23%
40%
Neutral
50%
60%
70%
5%
14%
26%
65%
0%
Source:
11%
80%
11%
90%
100%
Unimportant
2007 IBM Institute for Business Value Residential/Small Commercial Consumer Survey.
2007 IBM E&U Consumer Survey | 12/12/2007
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IBM Global Business Services
Buyer values and influences
The cost of electricity has a greater impact on when consumers perform
their energy-consuming activities than environmental and peer influence
If you make decisions to change your energy consumption behaviors at home, how important
would each of the following considerations to your decision to make those changes?
Lower cost of energy
87%
Month cash-back or similar
incentive
79%
Positive Environmental Impact
40%
0%
10%
20%
19%
38%
30%
Important
23
15%
71%
Friends and Family Believe It is
the Right Thing to Do
Source:
10%
40%
Neutral
50%
4%
7%
10%
32%
60%
70%
80%
90%
100%
Unimportant
2007 IBM Institute for Business Value Residential/Small Commercial Consumer Survey.
2007 IBM E&U Consumer Survey | 12/12/2007
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Buyer values and influences
Most customers believe strongly that their utilities should be good
corporate citizens, but their geographic location is not critical
How important is it to you that your utility companies:
84%
Behave Ethically
Contribute to Community
12%
76%
Corp. HQ near home
32%
18%
28%
Corp. HQ in Country
10%
20%
30%
Important
15%
40%
Neutral
6%
40%
72%
0%
4%
50%
60%
70%
80%
13%
90%
100%
Unimportant
83% also said that “excellent customer service”
was critical
Source:
24
2007 IBM Institute for Business Value Residential/Small Commercial Consumer Survey.
2007 IBM E&U Consumer Survey | 12/12/2007
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IBM Global Business Services
Buyer values and influences
Respondents in Australia, and the United States felt strongly that
corporate leaders should be domestically located
How important is it to you that your utility companies have their corporate HQ located in your
country?
60%
Australia
56%
United States
30%
24%
Japan
0%
10%
Very Important
17%
19%
33%
20%
30%
Somewhat Important
40%
Neutral
6% 4%
5%
6%
60%
70%
Somewhat Unimportant
10%
10%
80%
6%
16%
12%
27%
50%
6% 4%
13%
21%
28%
29%
Germany
25
26%
33%
Netherlands
9%
20%
42%
United Kingdom
Source:
21%
90%
7%
100%
Not important
2007 IBM Institute for Business Value Residential/Small Commercial Consumer Survey.
2007 IBM E&U Consumer Survey | 12/12/2007
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IBM Global Business Services
Buyer values and influences
Feelings that utility corporate values matched those of the
community varied widely across countries
Do your utility companies’ values reflect those of the community?
United States
81%
Japan
19%
70%
United Kingdom
30%
56%
44%
Netherlands
51%
49%
Germany
50%
50%
Australia 3%
0%
97%
10%
20%
30%
40%
Yes
Source:
26
50%
60%
70%
80%
90%
100%
No
2007 IBM Institute for Business Value Residential/Small Commercial Consumer Survey.
2007 IBM E&U Consumer Survey | 12/12/2007
© Copyright IBM Corporation 2007
IBM Global Business Services
2007 IBM Energy and Utilities Global Residential/Small
Business Consumer Survey
27
Introduction to the Consumer Survey
Energy demand demand and spending
Reliability and power quality needs
Buyer values and influences
Competition and consumer choice
Prospects for self-generation
Survey demographics
2007 IBM E&U Consumer Survey | 12/12/2007
© Copyright IBM Corporation 2007
IBM Global Business Services
Competition and consumer choice
Consumers in the United Kingdom have the greatest choice among
electric providers while those in US and Japan are the most limited
Can you currently choose a different electric power provider than you
have now?
United Kingdom
83%
Australia
63%
Germany
Japan
10%
13%
68%
12%
0%
21%
31%
16%
16%
56%
20%
30%
Yes
40%
No
8%
13%
17%
56%
United States
28
24%
61%
Netherlands
Source:
9%
32%
50%
60%
70%
80%
90%
100%
Don't Know
The United Kingdom appears to have the most competitive industry structure while
Japan and the U.S. are the least competitive
2007 IBM Institute for Business Value Residential/Small Commercial Consumer Survey.
2007 IBM E&U Consumer Survey | 12/12/2007
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IBM Global Business Services
Competition and consumer choice
Consumers in the United Kingdom have the greatest choice among natural
gas providers but those in US have the most limited choice of suppliers
Can you currently choose a different natural gas provider than you
have now?
United Kingdom
68%
Netherlands
47%
Australia
Japan
24%
Germany
23%
16%
13%
0%
10%
20%
30%
Yes
29
29%
15%
No
32%
27%
20%
40%
Don't Know
50%
7%
22%
22%
40%
3%
23%
47%
24%
13%
11%
27%
40%
United States
Source:
8%
60%
70%
80%
90%
100%
No Natural Gas
The United Kingdom appears to have the most competitive and ‘market’ Natural Gas
Utility industry and the U.S. is the least competitive
2007 IBM Institute for Business Value Residential/Small Commercial Consumer Survey.
2007 IBM E&U Consumer Survey | 12/12/2007
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IBM Global Business Services
Competition and consumer choice
Most consumers want the option to choose their electric or gas
utility provider, but majority either cannot or do not know they can
Can you currently choose a different
electric power or natural gas provider
than you have now?
42%
Electricty
42%
32%
Natural Gas
0%
10%
20%
Yes
Source:
30
16%
30%
30%
40%
No
50%
If you did not answer yes, would you
like to be able to choose your provider?
38%
60%
70%
80%
90%
100%
Don't Know
Electricty
83%
17%
Natural Gas
84%
16%
0%
10%
20%
30%
40%
Yes
50%
60%
70%
80%
90%
100%
No
2007 IBM Institute for Business Value Residential/Small Commercial Consumer Survey.
2007 IBM E&U Consumer Survey | 12/12/2007
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Competition and consumer choice
Utility respondents generally feel uninterested in buying other products/
services from utilities but more than half may be open to the “right offering”
Do you use any products or services provided by your electric power or natural gas service provider other
than the energy they provide?
Are there other products or services that you could imagine could be provided by your electric power or
natural gas service provider which you might be interested in purchasing?
90%
84%
Yes
No
Don't Know
80%
70%
60%
46%
50%
46%
40%
30%
20%
10%
6%
9%
8%
0%
Currently buy non-energy products from utility
Source:
31
Interested in buying non-energy products from utility
2007 IBM Institute for Business Value Residential/Small Commercial Consumer Survey.
2007 IBM E&U Consumer Survey | 12/12/2007
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Competition and consumer choice
Except in the Netherlands, a strong majority of consumers want their
electricity usage information made available to promote competition
Q20. Should your electricity usage information be made available to ALL qualified energy
providers to promote greater competition for your business?
Japan
96%
United States
82%
72%
28%
Australia
72%
28%
70%
Netherlands
30%
49%
0%
10%
20%
51%
30%
40%
Yes
32
18%
United Kingdom
Germany
Source:
4%
50%
60%
70%
80%
90%
100%
No
2007 IBM Institute for Business Value Residential/Small Commercial Consumer Survey.
2007 IBM E&U Consumer Survey | 12/12/2007
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2007 IBM Energy and Utilities Global Residential/Small
Business Consumer Survey
33
Introduction to the Consumer Survey
Energy demand demand and spending
Reliability and power quality needs
Buyer values and influences
Competition and consumer choice
Prospects for self-generation
Survey demographics
2007 IBM E&U Consumer Survey | 12/12/2007
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Prospects for self-generation
Cost is a potentially big driver to small, off-grid generating systems
for consumers
How likely would you be to install, maintain, and operate your own electric power generation
system …
If you could sell power you do not consume
Could sell power back to utility
back to your utility?
62%
If the total cost of electricity were 50% lower
Total cost 50% lower
than that from your utility?
21%
57%
If the total cost of electricity were 10% lower
Total cost 10% lower
than that from your utility?
22%
32%
0%
10%
20%
31%
30%
18%
40%
Likely
50%
Neutral
20%
37%
60%
70%
80%
90%
100%
Unlikely
The slightly better reaction to the ability to sell power back versus
getting very low cost power may be part of the indication that
consumers want to be on a more equal footing with their providers
Source:
34
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Prospects for self-generation
Some consumer interest exists in small generation for
environmental reasons – but primarily if there is no cost premium
How likely would you be to install, maintain, and operate your own electric power generation
system …
If the system had zero impact on the
Zero
Impact/Same
Cost
environment and the cost for
theEnv.
electricity
from
each source was roughly the same?
46%
If the system had zero impact on the
Zero Env. Impact/50% Higher
environment and the cost for
the electricity from
Cost
each source was 50% higher long-term?
31%
27%
0%
10%
25%
20%
30%
40%
Likely
Source:
35
23%
47%
50%
Neutral
60%
70%
80%
90%
100%
Unlikely
2007 IBM Institute for Business Value Residential/Small Commercial Consumer Survey.
2007 IBM E&U Consumer Survey | 12/12/2007
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Prospects for self-generation
Reliability issues may also be a factor in deployment of small power
systems by non-industrial electricity users – but again, at low cost
How likely would you be to install, maintain, and operate your own electric power generation
system …
If the system had 100% reliability and the cost
100% reliability/Same
for the electricity from each source
was roughlyCost
the same?
50%
If the system had 100% reliability and the cost
100%source
reliability/50%
higher cost
for the electricity from each
was 50%
higher long-term?
31%
21%
0%
10%
14%
20%
30%
Likely
40%
19%
39%
50%
Neutral
60%
70%
80%
90%
100%
Unlikely
However, there appears to be a solid core of respondents –
approximately ¼- for whom 100% reliability is an important factor
Source:
36
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2007 IBM Energy and Utilities Global Residential/Small
Business Consumer Survey
37
Introduction to the Consumer Survey
Energy demand demand and spending
Reliability and power quality needs
Buyer values and influences
Competition and consumer choice
Prospects for self-generation
Survey demographics
2007 IBM E&U Consumer Survey | 12/12/2007
© Copyright IBM Corporation 2007
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Survey demographics
Six countries were represented in the 2300+ responses drawn from
North America, Europe, and the Asia-Pacific region
Respondent country of origin
Australia
16%
Asia-Pac
22%
Germany
12%
United States &
Canada
43%
North America
43%
Japan
6%
Netherlands
6%
Europe
35%
United Kingdom
17%
38
2007 IBM E&U Consumer Survey | 12/12/2007
© Copyright IBM Corporation 2007
IBM Global Business Services
Survey demographics
Responses were distributed well across all age groups, and
82% of respondents had responsibility for paying energy bills
Responsibility for household
energy bills
Age distribution
25%
22%
20%
20%
19%
19%
90%
82%
80%
70%
15%
60%
11%
50%
10%
8%
40%
30%
18%
20%
5%
10%
0%
Yes
0%
18-24
39
25-34
35-44
45-54
55-65
2007 IBM E&U Consumer Survey | 12/12/2007
No
Over 65
© Copyright IBM Corporation 2007
IBM Global Business Services
Survey demographics
The vast majority of respondents live in 3-4 bedroom
dwellings or smaller
Size of Dwelling
60%
55%
50%
40%
30%
25%
20%
11%
10%
6%
2%
1%
0%
Single Room/
Small Loft
40
One
Bedroom
Two
bedrooms
2007 IBM E&U Consumer Survey | 12/12/2007
Three - Four
Bedrooms
Five - Six
Bedrooms
More than
Six
Bedrooms
© Copyright IBM Corporation 2007
IBM Global Business Services
Survey demographics
85% of respondents use electric or natural gas heating
systems; a majority have air conditioning as well
Type of Heating / Cooling System in Use
Electric Heat/ AC
26%
11%
Electric Heat / No AC
Natural Gas Heat/ AC
22%
26%
Natural Gas Heat / No AC
Oil Heat/ AC
3%
6%
Oil Heat / No AC
Wood/Coal Heat/ AC
1%
Wood/Coal Heat / No AC
1%
No Heat/ AC
1%
No Heat / No AC
0%
41
2%
5%
10%
2007 IBM E&U Consumer Survey | 12/12/2007
15%
20%
25%
30%
© Copyright IBM Corporation 2007
IBM Global Business Services
Survey demographics
Over 80% incur an average monthly energy bill of no more than
US$250, and approx 40% pay less than US$150 per month
Monthly Energy Bill
43%
Less than $150
41%
$150 - $250
13%
$250- $350
$350 - $500
$500 or more
0%
42
3%
1%
5%
10%
15%
2007 IBM E&U Consumer Survey | 12/12/2007
20%
25%
30%
35%
40%
45%
50%
© Copyright IBM Corporation 2007