Consumer Trend Tracker
In case you missed our February set of postcards here are the examples of new products
from around the world.
More information can be found at
http://www.bordbia.ie/industryinfo/publications/bbreports/pages/consumerlifestyletrends.
aspx
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tom.collins@bordbia.ie
See your coffee made from bean to beverage, USA
The owners of Ritual Roasters coffee shop run completely
transparent operations: sacks of beans sent from its supplier farms
sit on the floor in stacks, and patrons can see employees grinding
the coffee they’re about to drink as they wait in line.
Map your bread, Germany
German baker ‘Markisches Landbrot’ provides consumers with a
map giving them information about the source of ingredients that
go into making the bread. The map depicts where the different
farms are located and also provides the names and addresses of
the farmers giving consumers a true sense of provenance.
Transparency in meat wholesaling, Australia
Feather and Bone is a meat wholesaler in Sydney dedicated to
complete transparency of the ‘paddock to plate’ cycle so that
consumers know exactly what they are eating, where it has come
from and how it was reared. The online site and warehouse
guarantees quality and transparency to all its consumers – many of
whom are cafes and restaurants based in Sydney. Feather and Bone
considers itself to be a standard of quality, linking supplier and
consumer.
Home Farming with Kraft, USA
Kraft’s Triscuit brand recently teamed up with the Urban Farming
non-proft to launch the Home Farming movement, a site that aims
to provide a place where all levels of farmer from beginner to
expert can connect and get advice about growing food at home. In
addition, four million packages of Triscuit crackers have been
packed with cards including basil or dill seeds that are ready for
planting with the help of a crop guide.
Back to the Roots mushroom kits, USA
Back to the Roots offers a grow-your-own mushroom kit that can be
kept on a windowsill and produces an impressive amount of crop
for the small space it occupies. Mushrooms also grow very quickly,
with a garden from seven days after planting and then doubling in
size each day from then on. Most interestingly, the soil that comes
with the kit is made entirely of recycled coffee grounds and 5% of
sales are donated to support breast cancer research. All in all, a
responsible way to grow your own.
Planting with Bacsac, France
The Bacsac is a light and portable bag that can be used
indoors or out. Users simply fill the permeable bags with soil
and can then plant as much as they like. The bags are made of
fully recyclable geotextile fabric that maintains the necessary
balance between air, soil and water. Many different sizes and
models are available throughout the world.
Powdered shake for your daily vitamin needs, Germany
The German Tomarni GmbH brand has developed a powered
shake mix, Lebepur, that’s made from nothing but finely
ground fruit and vegetables. The mix can be bought in both
fruit and vegetable formulations and can be mixed with water
into a healthy shake. One 450g bag is enough for 30 shakes and
contains the equivalent of 3,000 grams of fresh fruit and
vegetables. A great way to take fruit and veg with you in a
convenient format.
KeepCup for sustainable take-away coffee at any time, global
KeepCup is a reusable plastic cup that is barista approved,
meaning that any take-away coffee of a standard size can be
prepared in the KeepCup for the customer to take away.
KeepCup has also been designed to be light-weight and easily
carried in a shoulder bag, as well as the right size and
proportion to fit into bicycle drinks holders as well as in cars.
It’s an interesting way to make sure your morals can travel with
you, wherever you are.
Rainproof trousers for the urban young executive, India
Oxemberg an apparels company has launched a range of
trousers made of water repellant, quick dry fabric. The
trousers can be rolled up (and hooked) to prevent the bottoms
from getting wet, which is a common problem in the Indian
monsoon season when water fills up on roads and potholes.
Targeted at the young executive who wears formal clothes to
work every day but faces getting drenched in the rain, these
clothes are designed to help them navigate their environment
and keep up appearances in an increasingly pressured work
environment.