Consumer Trend Tracker
In case you missed our May set of postcards here are the examples of new products from
around the world.
More information can be found at
http://www.bordbia.ie/industryinfo/publications/bbreports/pages/consumerlifestyletrends.
aspx
If you would like to be added to our physical postcard mailing list please correspond to
tom.collins@bordbia.ie
Sub-trend : Reframing Tradition and Heritage- Reviving oldfashioned products through contemporary deisgn and fresh flavours.
Updating an age-old treat for modern palates, GB
Divan’s Turkish delights are a classic recipe packaged in
modern geometric-patterned cases. The sweets come in
13 original flavours, including Rose Aroma, Pistachio,
Mint, Mastica and Chocolate Coated Rose. The products
are sold at high-end retailers – including Harrods – and
make an elegant and eye-catching gift.
Traditional sweets in non-traditional flavours, USA
Brooklyn Hard Candy has resurrected old –fashioned
boiled sweets with a range of unconventional flavours,
including tangerine and blueberry. Each variety also has its
own secret ingredient. Made of recycled cork, glass and
paper, the bottles are similar to those used in oldfashioned apothecaries.
Consumers continue to seek reassurance through the tried and tested and brands are responding
by reinventing traditional products that have fallen out of favour with modern audiences; niche
suppliers in particular are bringing consumers traditional products in new and original flavours and
modern, attractive packaging.
Sub-trend: Guiltless Vices- Offering consumer healthier versions
of the ‘bad’ products they enjoy
Increase your vitamin intake with ice cream, USA
Jeni’s Splendid Ice Cream contains a low-fat ‘Influenza
sorbet’, containing vitamin-rich orange and lemon juices,
among its range of rich, extravagant desserts. Taste and
enjoyment are likely to be the principal motivator to
purchase this product, but its cold-fighting properties
and relatively low calorie content are an added excuse to
indulge.
Gym pass as an incentive to eat healthily, Italy
Steakhouse T-Bone Station is collaborating with high
intensity training gym H.E.A.T. to help consumers manage
their weight. T-Bone Station offers diners the chance to
request a free trial lesson at the H.E.A.T gym if they
choose one of its special low-fat, high-protein dishes.
Even if consumers still opt for dessert, they can feast in
the knowledge that they will burn it all off later!
Consumers are increasingly looking for shortcuts to good health, and many want to enjoy
unhealthy treats without sacrificing their health. Brands have been stepping up their efforts to
deliver consumers ways to redeem themselves after indulging; many are offering consumers
healthier versions of typically indulgent products and offering consumers added incentives to help
them stay on track.
Sub-trend: New Boundaries- Offering consumers an adventurefilled dining experience
Experience four restaurants in one night, USA
California-based Dishcrawl provides consumers with an exciting
and varied take on the conventional dining experience by
letting diners sample four different venues in a single night.
Diners buy an event in their city and meet at a designated spot
that is revealed only two days before. Wearing a ‘Dishcrawl’
badge, they proceed to the four selected restaurants.
Follow clues to find your surprise restaurant, Canada
UrbanQuest uses clues to lead diners through Ottawa to a
surprise restaurant at the end where they are treated to a fine
dining experience. Diners buy a clue package and follow clues
from one point in the city to another, giving them a scenic route
along the way. Four different quests are available, including one
aimed at coffee-lovers and a family-oriented quest.
Consumers continue to push the boundaries of convention in the hunt for novelty and surprise. For
some, novelty and surprise are not limited to products themselves, but rather the experience of
purchasing or consuming products. Brands are responding by offering treasure-trail experiences
for consumers to enjoy in anticipation of the food itself.