Drupal SEO
Presented by Ben Finklea
August 11, 2010
U. of N. Iowa
Monday, August 16, 2010
Get 2 free Chapters
& Ben’s Ultimate
Drupal SEO Module
List:
Volacci.com/
questions/feedback: @benfinklea /
Monday, August 16, 2010
Get 2 free Chapters
& Ben’s Ultimate
Drupal SEO Module
List:
Volacci.com/
questions/feedback: @benfinklea /
Monday, August 16, 2010
What is Search Engine
Optimization (SEO)?
Monday, August 16, 2010
What is Search Engine
Optimization (SEO)?
SEO is communicating clearly
to Google and site visitors
what your site is about and
that you are important.
Monday, August 16, 2010
Why SEO?
SEO magnetically attracts
buyers who are highly
motivated to interact (enroll,
O
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ru
D
Monday, August 16, 2010
Why SEO?
SEO magnetically attracts
buyers who are highly
motivated to interact (enroll,
O
E
lS
a
p
ru
D
2 Free Chapters + Ultimate Drupal SEO list: Volacci.com/
Monday, August 16, 2010
Why SEO?
SEO magnetically attracts
buyers who are highly
motivated to interact (enroll,
O
E
lS
a
p
ru
D
2 Free Chapters + Ultimate Drupal SEO list: Volacci.com/
Monday, August 16, 2010
Why Drupal for SEO?
Monday, August 16, 2010
Why Drupal for SEO?
Monday, August 16, 2010
Why Drupal for SEO?
Configurable
Monday, August 16, 2010
Why Drupal for SEO?
Configurable
Easy to Use
Monday, August 16, 2010
Why Drupal for SEO?
Configurable
Easy to Use
Clean Code
Monday, August 16, 2010
Why Drupal for SEO?
Configurable
Easy to Use
Clean Code
Easy Integration
with 3rd Party
Tools
Monday, August 16, 2010
Why Drupal for SEO?
Configurable
Easy to Use
Clean Code
Easy Integration
with 3rd Party
Tools
Fights Spam
Monday, August 16, 2010
Why Drupal for SEO?
Configurable
Easy to Use
Clean Code
Easy Integration
with 3rd Party
Tools
Fights Spam
Monday, August 16, 2010
Landing Pages
Why Drupal for SEO?
Configurable
Easy to Use
Clean Code
Easy Integration
with 3rd Party
Tools
Fights Spam
Monday, August 16, 2010
Landing Pages
Breadcrumbs
Why Drupal for SEO?
Configurable
Easy to Use
Clean Code
Easy Integration
with 3rd Party
Tools
Fights Spam
Monday, August 16, 2010
Landing Pages
Breadcrumbs
Community Features
Why Drupal for SEO?
Configurable
Easy to Use
Clean Code
Easy Integration
with 3rd Party
Tools
Fights Spam
Monday, August 16, 2010
Landing Pages
Breadcrumbs
Community Features
Thriving ecosystem
Why Drupal for SEO?
Configurable
Easy to Use
Clean Code
Easy Integration
with 3rd Party
Tools
Fights Spam
Monday, August 16, 2010
Landing Pages
Breadcrumbs
Community Features
Thriving ecosystem
Ready for the
semantic web
Then shouldn’t we
use Drupal and do
SEO on every
website?
2 Free Chapters + Bonus: Volacci.com/seminar
Monday, August 16, 2010
questions/feedback: @benfinklea /
Monday, August 16, 2010
“Anyone Can
Cook.”
-Chef Gusteau
questions/feedback: @benfinklea /
Monday, August 16, 2010
“Anyone Can
Cook.”
-Chef Gusteau
“Anyone Can Drupal
SEO.”
-Ben
questions/feedback: @benfinklea /
Monday, August 16, 2010
“Anyone Can
Cook.”
-Chef Gusteau
“Anyone Can Drupal
SEO.”
-Ben
questions/feedback: @benfinklea /
Monday, August 16, 2010
Monday, August 16, 2010
Drupal is the best
platform on the planet
for SEO!
Monday, August 16, 2010
What is Search Engine
Optimization (SEO)?
Monday, August 16, 2010
What is Search Engine
Optimization (SEO)?
SEO is communicating clearly
site
visitors
to Google and
site
visitors
what
what your
your site
site is
is about
about and
that you are importan
important.
Monday, August 16, 2010
What is Search Engine
Optimization (SEO)?
site visitors
Google
what your site is about
importan
Monday, August 16, 2010
Google
What Your
Site is
Monday, August 16, 2010
Visitor
Your Site
is
What Your
Site is
Google
Visitor
Monday, August 16, 2010
Your Site
is
What Your
Site is
On-Page
Google Optimization
Visitor
Monday, August 16, 2010
Your Site
is
What Your
Site is
On-Page
Google Optimization
Visitor
Monday, August 16, 2010
Conten
t
Strateg
y
Your Site
is
What Your
Site is
On-Page
Google Optimization
Visitor
Monday, August 16, 2010
Conten
t
Strateg
y
Your Site
is
Reputation
Building
What Your
Site is
On-Page
Google Optimization
Visitor
Monday, August 16, 2010
Conten
t
Strateg
y
Your Site
is
Reputation
Building
Conversion
Rate
Optimization
(CRO)
Four Keys of SEO
What Your
Site is
On-Page
Google Optimization
Visitor
Monday, August 16, 2010
Conten
t
Strateg
y
Your Site
is
Reputation
Building
Conversion
Rate
Optimization
(CRO)
Four Keys of SEO
What Your
Site is
On-Page
Google Optimization
Visitor
Monday, August 16, 2010
Conten
t
Strateg
y
Your Site
is
Reputation
Building
Conversion
Rate
Optimization
(CRO)
Four Keys of SEO
What Your
Site is
On-Page
Google Optimization
Visitor
Monday, August 16, 2010
Conten
t
Strateg
y
Your Site
is
Reputation
Building
Conversion
Rate
Optimization
(CRO)
Conversion Rate
Optimization
2 Free Chapters + Bonus: Volacci.com/seminar
Monday, August 16, 2010
Conversion Rate
Optimization
Scientifically modifying a web
site to persuade visitors to
take the action you want
them to take.
2 Free Chapters + Bonus: Volacci.com/seminar
Monday, August 16, 2010
What is a
Conversion?
Monday, August 16, 2010
What is a
Conversion?
2 Free Chapters + Ultimate Drupal SEO list: Volacci.com/seminar
Monday, August 16, 2010
What is a
Conversion?
2 Free Chapters + Ultimate Drupal SEO list: Volacci.com/seminar
Monday, August 16, 2010
What is a
Conversion?
"Conversion rate is a measure
of your ability to persuade
visitors to take the action
you want them to take. It's a
reflection of your
effectiveness and customer
satisfaction. For you to
achieve your goals, visitors
must first achieve theirs."
--Jeffrey Eisenberg,
Waiting for Your Cat to Bark?
2 Free Chapters + Ultimate Drupal SEO list: Volacci.com/seminar
Monday, August 16, 2010
Why Drupal for
Conversions?
Drupal enables fantastically
gorgeous websites that convert
visitors into paying customers
Monday, August 16, 2010
Why Drupal for
Conversions?
Drupal enables fantastically
gorgeous websites that convert
visitors into paying customers
Monday, August 16, 2010
How to Get a
Conversion
2 Free Chapters + Bonus: Volacci.com/seminar
Monday, August 16, 2010
How to Get a
Conversion
Be Relevant.
2 Free Chapters + Bonus: Volacci.com/seminar
Monday, August 16, 2010
How to Get a
Conversion
Be Relevant.
Be Credible.
2 Free Chapters + Bonus: Volacci.com/seminar
Monday, August 16, 2010
How to Get a
Conversion
Be Relevant.
Be Credible.
Be Easy.
2 Free Chapters + Bonus: Volacci.com/seminar
Monday, August 16, 2010
What Visitors Want to Know
questions/feedback: @benfinklea /
Monday, August 16, 2010
What Visitors Want to Know
Is it Relevant?:
Is this what I expect to see?
Do they offer what I want?
questions/feedback: @benfinklea /
Monday, August 16, 2010
What Visitors Want to Know
Is it Relevant?:
Is this what I expect to see?
Do they offer what I want?
Is it Credible?:
Do they know what they’re
talking about?
Do other people like them?
questions/feedback: @benfinklea /
Monday, August 16, 2010
What Visitors Want to Know
Is it Relevant?:
Is this what I expect to see?
Do they offer what I want?
Is it Credible?:
Do they know what they’re
talking about?
Do other people like them?
Is it Easy?:
What should I do now?
How do I contact them?
questions/feedback: @benfinklea /
Monday, August 16, 2010
Conversion Goals
2 Free Chapters + Bonus: Volacci.com/seminar
Monday, August 16, 2010
Conversion Goals
3 Major Types
of Sites =
3 Different
Conversion
2 Free Chapters + Bonus: Volacci.com/seminar
Monday, August 16, 2010
Ad Conversion
Monday, August 16, 2010
Ad Conversion
Monday, August 16, 2010
eCommerce Conversion
Monday, August 16, 2010
eCommerce Conversion
Monday, August 16, 2010
Lead Gen Conversion
Monday, August 16, 2010
Lead Gen Conversion
Monday, August 16, 2010
CRO - The Basics
Monday, August 16, 2010
CRO - The Basics
2 Free Chapters + Ultimate Drupal SEO list: Volacci.com/
Monday, August 16, 2010
CRO - The Basics
•Bring visitors to relevant, targeted
pages
2 Free Chapters + Ultimate Drupal SEO list: Volacci.com/
Monday, August 16, 2010
CRO - The Basics
•Bring visitors to relevant, targeted
pages
•Get to the juicy bits
2 Free Chapters + Ultimate Drupal SEO list: Volacci.com/
Monday, August 16, 2010
CRO - The Basics
•Bring visitors to relevant, targeted
pages
•Get to the juicy bits
•Clear & concise headline
2 Free Chapters + Ultimate Drupal SEO list: Volacci.com/
Monday, August 16, 2010
CRO - The Basics
•Bring visitors to relevant, targeted
pages
•Get to the juicy bits
•Clear & concise headline
•Remove clutter & navigation
2 Free Chapters + Ultimate Drupal SEO list: Volacci.com/
Monday, August 16, 2010
CRO - The Basics
•Bring visitors to relevant, targeted
pages
•Get to the juicy bits
•Clear & concise headline
•Remove clutter & navigation
•Minimal reading - provide a link to
more detail instead
2 Free Chapters + Ultimate Drupal SEO list: Volacci.com/
Monday, August 16, 2010
CRO - The Basics
•Bring visitors to relevant, targeted
pages
•Get to the juicy bits
•Clear & concise headline
•Remove clutter & navigation
•Minimal reading - provide a link to
more detail instead
•Establish Trust
2 Free Chapters + Ultimate Drupal SEO list: Volacci.com/
Monday, August 16, 2010
What elements should we
put on landing pages to
establish trust?
questions/feedback: @benfinklea /
Monday, August 16, 2010
Trust - Site consistency
with ad
Monday, August 16, 2010
Trust - Site consistency
with ad
2 Free Chapters + Ultimate Drupal SEO list: Volacci.com/
Monday, August 16, 2010
Trust - Site consistency
with ad
2 Free Chapters + Ultimate Drupal SEO list: Volacci.com/
Monday, August 16, 2010
Trust - Site consistency
with ad
2 Free Chapters + Ultimate Drupal SEO list: Volacci.com/
Monday, August 16, 2010
Trust - Site consistency
with ad
2 Free Chapters + Ultimate Drupal SEO list: Volacci.com/
Monday, August 16, 2010
Trust - Site consistency
with ad
2 Free Chapters + Ultimate Drupal SEO list: Volacci.com/
Monday, August 16, 2010
Destroy Trust
Monday, August 16, 2010
Destroy Trust
2 Free Chapters + Ultimate Drupal SEO list: Volacci.com/
Monday, August 16, 2010
Destroy Trust
2 Free Chapters + Ultimate Drupal SEO list: Volacci.com/
Monday, August 16, 2010
Destroy Trust
2 Free Chapters + Ultimate Drupal SEO list: Volacci.com/
Monday, August 16, 2010
Destroy Trust
2 Free Chapters + Ultimate Drupal SEO list: Volacci.com/
Monday, August 16, 2010
Destroy Trust
e
t
e
l
p
m
t
c
o
C onne
c
s
i
D
2 Free Chapters + Ultimate Drupal SEO list: Volacci.com/
Monday, August 16, 2010
Trust - Show a Phone
Number
questions/feedback: @benfinklea /
Monday, August 16, 2010
Trust - Show a Phone
Number
questions/feedback: @benfinklea /
Monday, August 16, 2010
Trust - Show a Phone
Number
questions/feedback: @benfinklea /
Monday, August 16, 2010
Trust - Show a Phone
Number
questions/feedback: @benfinklea /
Monday, August 16, 2010
Trust - Credibility Images
Monday, August 16, 2010
Trust - Credibility Images
2 Free Chapters + Ultimate Drupal SEO list: Volacci.com/
Monday, August 16, 2010
Trust - Credibility Images
2 Free Chapters + Ultimate Drupal SEO list: Volacci.com/
Monday, August 16, 2010
Trust - Credibility Images
2 Free Chapters + Ultimate Drupal SEO list: Volacci.com/
Monday, August 16, 2010
Trust - Testimonials
questions/feedback: @benfinklea /
Monday, August 16, 2010
Trust - Testimonials
questions/feedback: @benfinklea /
Monday, August 16, 2010
Trust - Testimonials
questions/feedback: @benfinklea /
Monday, August 16, 2010
Trust - Testimonials
questions/feedback: @benfinklea /
Monday, August 16, 2010
Trust - Testimonials
questions/feedback: @benfinklea /
Monday, August 16, 2010
Trust - Testimonials
questions/feedback: @benfinklea /
Monday, August 16, 2010
Trust - Testimonials
questions/feedback: @benfinklea /
Monday, August 16, 2010
LPO - Things that Destroy
Trust
questions/feedback: @benfinklea /
Monday, August 16, 2010
LPO - Things that Destroy
Trust
•BUY NOW!
questions/feedback: @benfinklea /
Monday, August 16, 2010
LPO - Things that Destroy
Trust
•BUY NOW!
•TMI and NEI
questions/feedback: @benfinklea /
Monday, August 16, 2010
LPO - Things that Destroy
Trust
•BUY NOW!
•TMI and NEI
•Mother’s maiden
name...social security
number...kindergarten
teacher’s middle initial...
questions/feedback: @benfinklea /
Monday, August 16, 2010
Landing Page Checklist
Monday, August 16, 2010
Landing Page Checklist
2 Free Chapters + Ultimate Drupal SEO list: Volacci.com/
Monday, August 16, 2010
Landing Page Checklist
•Does the form work?
2 Free Chapters + Ultimate Drupal SEO list: Volacci.com/
Monday, August 16, 2010
Landing Page Checklist
•Does the form work?
•Quality Assurance (links, IE 6
errors, etc.)
2 Free Chapters + Ultimate Drupal SEO list: Volacci.com/
Monday, August 16, 2010
Landing Page Checklist
•Does the form work?
•Quality Assurance (links, IE 6
errors, etc.)
•Can the server handle it?
2 Free Chapters + Ultimate Drupal SEO list: Volacci.com/
Monday, August 16, 2010
Landing Page Checklist
•Does the form work?
•Quality Assurance (links, IE 6
errors, etc.)
•Can the server handle it?
•Lots of eyeballs
2 Free Chapters + Ultimate Drupal SEO list: Volacci.com/
Monday, August 16, 2010
Landing Page Checklist
•Does the form work?
•Quality Assurance (links, IE 6
errors, etc.)
•Can the server handle it?
•Lots of eyeballs
•7-second rule (6 second,
5, 4...)
2 Free Chapters + Ultimate Drupal SEO list: Volacci.com/
Monday, August 16, 2010
The Contest
You will need:
Twitter
A desire to win
some cool swag and
a book or two.
Monday, August 16, 2010
PreFlight - 7 Second Game
Monday, August 16, 2010
PreFlight - 7 Second Game
Monday, August 16, 2010
5 Questions
Tweet: @volacci ANSWER
Monday, August 16, 2010
5 Questions
Tweet: @volacci ANSWER
1.Who is the company?
2.What are they trying to sell?
3.Which ones get free
shipping?
4.What is the main Call to
Action?
Monday, August 16, 2010
Answers
Monday, August 16, 2010
Answers
Monday, August 16, 2010
Answers
Who is the company?
Monday, August 16, 2010
Answers
Who is the company?
Monday, August 16, 2010
Answers
Monday, August 16, 2010
Answers
What are they trying to
Monday, August 16, 2010
Answers
What are they trying to
Monday, August 16, 2010
Answers
Monday, August 16, 2010
Answers
Which ones get free shipping?
Monday, August 16, 2010
Answers
Which ones get free shipping?
Monday, August 16, 2010
Answers
Monday, August 16, 2010
Answers
What is the main Call to
Monday, August 16, 2010
Answers
What is the main Call to
Monday, August 16, 2010
Answers
Monday, August 16, 2010
Answers
Secondary Calls to Action?
Monday, August 16, 2010
Answers
Secondary Calls to Action?
Monday, August 16, 2010
Answers
Secondary Calls to Action?
Monday, August 16, 2010
Answers
Monday, August 16, 2010
Answers
Good or
Monday, August 16, 2010
PreFlight - 6 Second Game
Monday, August 16, 2010
PreFlight - 6 Second Game
Monday, August 16, 2010
5 Questions
Tweet: @volacci ANSWER
Monday, August 16, 2010
5 Questions
Tweet: @volacci ANSWER
1.Whose website is this?
2.What do they do?
3.Who are those people?
4.What do they want me to do?
5.Why should I do that?
Monday, August 16, 2010
Answers
Monday, August 16, 2010
Answers
Monday, August 16, 2010
Answers
Whose website is this?
Monday, August 16, 2010
Answers
Whose website is this?
Monday, August 16, 2010
Answers
Monday, August 16, 2010
Answers
What do they do?
Monday, August 16, 2010
Answers
What do they do?
?
Monday, August 16, 2010
Answers
?
Monday, August 16, 2010
Answers
Who are those people?
?
Monday, August 16, 2010
Answers
?
Monday, August 16, 2010
Answers
What do they want me to do?
?
Monday, August 16, 2010
Answers
What do they want me to do?
?
Monday, August 16, 2010
Answers
?
Monday, August 16, 2010
Answers
Why should I do that?
?
Monday, August 16, 2010
Answers
Why should I do that?
?
Monday, August 16, 2010
Answers
?
Monday, August 16, 2010
Answers
?
Good or
Monday, August 16, 2010
PreFlight - 5 Second Game
Monday, August 16, 2010
PreFlight - 5 Second Game
Monday, August 16, 2010
5 Questions
Tweet: @volacci ANSWER
Monday, August 16, 2010
5 Questions
Tweet: @volacci ANSWER
1.Who is this?
2.What do they do?
3.What is the main Call to
Action?
4.How do I know they’re
accredited?
Monday, August 16, 2010
Answers
Monday, August 16, 2010
Answers
Monday, August 16, 2010
Answers
Who is this?
Monday, August 16, 2010
Answers
Who is this?
Monday, August 16, 2010
Answers
Who is this?
Monday, August 16, 2010
Answers
Monday, August 16, 2010
Answers
What do they do?
Monday, August 16, 2010
Answers
What do they do?
Monday, August 16, 2010
Answers
Monday, August 16, 2010
Answers
What is the main call to
Monday, August 16, 2010
Answers
What is the main call to
Monday, August 16, 2010
Answers
Monday, August 16, 2010
Answers
How do I know they’re
Monday, August 16, 2010
Answers
How do I know they’re
Fantastic!
Monday, August 16, 2010
Answers
Fantastic!
Monday, August 16, 2010
Answers
I’m interested. How do I
Fantastic!
Monday, August 16, 2010
Answers
I’m interested. How do I
Fantastic!
Monday, August 16, 2010
Answers
I’m interested. How do I
Fantastic!
Monday, August 16, 2010
Answers
I’m interested. How do I
Fantastic!
Monday, August 16, 2010
Answers
I’m interested. How do I
Fantastic!
Monday, August 16, 2010
Answers
I’m interested. How do I
Fantastic!
Monday, August 16, 2010
Answers
I’m interested. How do I
Fantastic!
Monday, August 16, 2010
Answers
Fantastic!
Monday, August 16, 2010
Answers
Good or
Fantastic!
Monday, August 16, 2010
PreFlight - 5 Second Game
Monday, August 16, 2010
PreFlight - 5 Second Game
Monday, August 16, 2010
5 Questions
Tweet: @volacci ANSWER
Monday, August 16, 2010
5 Questions
Tweet: @volacci ANSWER
1.Who is the company?
2.What are they trying to sell?
3.What is the average
savings?
4.What is the main Call to
Action?
Monday, August 16, 2010
Answers
Monday, August 16, 2010
Answers
Monday, August 16, 2010
Answers
•Who is the company?
Monday, August 16, 2010
Answers
•Who is the company?
Monday, August 16, 2010
Answers
Monday, August 16, 2010
Answers
•What are they trying to
Monday, August 16, 2010
Answers
•What are they trying to
Monday, August 16, 2010
Answers
•What are they trying to
Monday, August 16, 2010
Answers
Monday, August 16, 2010
Answers
•What is the average savings?
Monday, August 16, 2010
Answers
•What is the average savings?
Monday, August 16, 2010
Answers
Monday, August 16, 2010
Answers
•What is the main Call to
Monday, August 16, 2010
Answers
•What is the main Call to
Monday, August 16, 2010
Answers
Monday, August 16, 2010
Answers
•Secondary Calls to
Monday, August 16, 2010
Answers
•Secondary Calls to
Monday, August 16, 2010
Answers
•Secondary Calls to
Monday, August 16, 2010
Answers
Monday, August 16, 2010
And the winners are...
questions/feedback: @benfinklea /
Monday, August 16, 2010
ABCD - Always Be
Collecting Data
questions/feedback: @benfinklea /
Monday, August 16, 2010
ABCD - Always Be
Collecting Data
•Leads
questions/feedback: @benfinklea /
Monday, August 16, 2010
ABCD - Always Be
Collecting Data
•Leads
•Checkout
questions/feedback: @benfinklea /
Monday, August 16, 2010
ABCD - Always Be
Collecting Data
•Leads
•Checkout
•eMails
questions/feedback: @benfinklea /
Monday, August 16, 2010
ABCD - Always Be
Collecting Data
•Leads
•Checkout
•eMails
•Newsletter Sign ups
questions/feedback: @benfinklea /
Monday, August 16, 2010
ABCD - Always Be
Collecting Data
•Leads
•Checkout
•eMails
•Newsletter Sign ups
•Phone Calls
questions/feedback: @benfinklea /
Monday, August 16, 2010
A/B Testing
Monday, August 16, 2010
A/B Testing
Showing two different
versions of a website to
figure out which one
converts better.
2 Free Chapters + Ultimate Drupal SEO list: Volacci.com/
Monday, August 16, 2010
What should you test?
questions/feedback: @benfinklea /
Monday, August 16, 2010
What should you test?
questions/feedback: @benfinklea /
Monday, August 16, 2010
What should you test?
questions/feedback: @benfinklea /
Monday, August 16, 2010
How A/B Testing Works
Monday, August 16, 2010
How A/B Testing Works
2 Free Chapters + Ultimate Drupal SEO list: Volacci.com/
Monday, August 16, 2010
How A/B Testing Works
2 Free Chapters + Ultimate Drupal SEO list: Volacci.com/
Monday, August 16, 2010
How A/B Testing Works
A
B
2 Free Chapters + Ultimate Drupal SEO list: Volacci.com/
Monday, August 16, 2010
How A/B Testing Works
A
1000 Visitors
B
2 Free Chapters + Ultimate Drupal SEO list: Volacci.com/
Monday, August 16, 2010
How A/B Testing Works
rs
to
Vi
si
Vi
0
0
50
B
50
rs
1000 Visitors
si
to
A
2 Free Chapters + Ultimate Drupal SEO list: Volacci.com/
Monday, August 16, 2010
How A/B Testing Works
rs
to
Vi
si
Vi
0
0
50
B
50
rs
1000 Visitors
si
to
A
2 Free Chapters + Ultimate Drupal SEO list: Volacci.com/
Monday, August 16, 2010
How A/B Testing Works
rs
to
Vi
si
Vi
0
0
50
B
50
rs
1000 Visitors
si
to
A
3%
97%
2%
98%
2 Free Chapters + Ultimate Drupal SEO list: Volacci.com/
Monday, August 16, 2010
How A/B Testing Works
rs
to
Vi
si
Vi
0
0
50
B
50
rs
1000 Visitors
si
to
A
3%
97%
2%
98%
2 Free Chapters + Ultimate Drupal SEO list: Volacci.com/
Monday, August 16, 2010
How A/B Testing Works
rs
to
Vi
si
Vi
0
0
50
B
50
rs
1000 Visitors
si
to
A
50%
Improvement!
3%
97%
2%
98%
2 Free Chapters + Ultimate Drupal SEO list: Volacci.com/
Monday, August 16, 2010
Installing Website Optimizer
Monday, August 16, 2010
Installing Website Optimizer
Google.com/
Monday, August 16, 2010
Installing Website Optimizer
Drupal.org/project/
Monday, August 16, 2010
Installing Website Optimizer
Drupal.org/project/
Monday, August 16, 2010
Installing Website Optimizer
Drupal.org/project/
Monday, August 16, 2010
Installing Website Optimizer
Drupal.org/project/
Monday, August 16, 2010
O
E
lS
a
p
ru
D
questions/feedback: @benfinklea /
Monday, August 16, 2010
O
E
lS
a
p
ru
D
questions/feedback: @benfinklea /
Monday, August 16, 2010
Four Keys of SEO
What Your
Site is
On-Page
Google Optimization
Visitor
Monday, August 16, 2010
Conten
t
Strateg
y
Your Site
is
Reputation
Building
Conversion
Rate
Optimization
(CRO)
Four Keys of SEO
What Your
Site is
On-Page
Google Optimization
Visitor
Monday, August 16, 2010
Conten
t
Strateg
y
Your Site
is
Reputation
Building
Conversion
Rate
Optimization
(CRO)
Four Keys of SEO
What Your
Site is
On-Page
Google Optimization
Visitor
Monday, August 16, 2010
Conten
t
Strateg
y
Your Site
is
Reputation
Building
Conversion
Rate
Optimization
(CRO)
The Rule
Don’t do anything that you
wouldn’t want to sit down
and explain to your biggest
competitor or Google.
Monday, August 16, 2010
What NOT To Do for SEO
•
•Doorway Pages
Obfuscate
keywords
using
any
•
Keyword Stuffing
number of techniques including
CSS and color
•Link Buying or Farming or
Spamming
Monday, August 16, 2010
Test Websites:
• http://www.uni.edu/wwwtest/
student1
• etc.
User: student
Monday, August 16, 2010
password: student
Questions
Monday, August 16, 2010
Questions
How has Google changed the way it ranks websites? Is it more directed at content, rather than overloaded keywords?
Monday, August 16, 2010
Questions
How has Google changed the way it ranks websites? Is it more directed at content, rather than overloaded keywords?
What is the potential impact of video on SEO/SEM? Is there any specific ways that you would recommend implementing
video?
Monday, August 16, 2010
Questions
How has Google changed the way it ranks websites? Is it more directed at content, rather than overloaded keywords?
What is the potential impact of video on SEO/SEM? Is there any specific ways that you would recommend implementing
video?
Monday, August 16, 2010
Questions
How has Google changed the way it ranks websites? Is it more directed at content, rather than overloaded keywords?
What is the potential impact of video on SEO/SEM? Is there any specific ways that you would recommend implementing
video?
When launching a new website in a fairly competitive market what is the most efficient way of moving up on Google with out
getting caught on the "Google Blacklist"?
Monday, August 16, 2010
Questions
How has Google changed the way it ranks websites? Is it more directed at content, rather than overloaded keywords?
What is the potential impact of video on SEO/SEM? Is there any specific ways that you would recommend implementing
video?
When launching a new website in a fairly competitive market what is the most efficient way of moving up on Google with out
getting caught on the "Google Blacklist"?
Monday, August 16, 2010
Questions
How has Google changed the way it ranks websites? Is it more directed at content, rather than overloaded keywords?
What is the potential impact of video on SEO/SEM? Is there any specific ways that you would recommend implementing
video?
When launching a new website in a fairly competitive market what is the most efficient way of moving up on Google with out
getting caught on the "Google Blacklist"?
How important are meta tags? Any directions/suggestions on effective use or alternatives? What other design tools can we use
to increase visitbility and traffic?
Monday, August 16, 2010
Questions
How has Google changed the way it ranks websites? Is it more directed at content, rather than overloaded keywords?
What is the potential impact of video on SEO/SEM? Is there any specific ways that you would recommend implementing
video?
When launching a new website in a fairly competitive market what is the most efficient way of moving up on Google with out
getting caught on the "Google Blacklist"?
How important are meta tags? Any directions/suggestions on effective use or alternatives? What other design tools can we use
to increase visitbility and traffic?
Monday, August 16, 2010
Questions
How has Google changed the way it ranks websites? Is it more directed at content, rather than overloaded keywords?
What is the potential impact of video on SEO/SEM? Is there any specific ways that you would recommend implementing
video?
When launching a new website in a fairly competitive market what is the most efficient way of moving up on Google with out
getting caught on the "Google Blacklist"?
How important are meta tags? Any directions/suggestions on effective use or alternatives? What other design tools can we use
to increase visitbility and traffic?
What is the most efficient way of gaining position on Google without getting caught on Google's "blacklist"?
Monday, August 16, 2010
Questions
How has Google changed the way it ranks websites? Is it more directed at content, rather than overloaded keywords?
What is the potential impact of video on SEO/SEM? Is there any specific ways that you would recommend implementing
video?
When launching a new website in a fairly competitive market what is the most efficient way of moving up on Google with out
getting caught on the "Google Blacklist"?
How important are meta tags? Any directions/suggestions on effective use or alternatives? What other design tools can we use
to increase visitbility and traffic?
What is the most efficient way of gaining position on Google without getting caught on Google's "blacklist"?
Monday, August 16, 2010
Questions
How has Google changed the way it ranks websites? Is it more directed at content, rather than overloaded keywords?
What is the potential impact of video on SEO/SEM? Is there any specific ways that you would recommend implementing
video?
When launching a new website in a fairly competitive market what is the most efficient way of moving up on Google with out
getting caught on the "Google Blacklist"?
How important are meta tags? Any directions/suggestions on effective use or alternatives? What other design tools can we use
to increase visitbility and traffic?
What is the most efficient way of gaining position on Google without getting caught on Google's "blacklist"?
Google techniques
Monday, August 16, 2010
Questions
How has Google changed the way it ranks websites? Is it more directed at content, rather than overloaded keywords?
What is the potential impact of video on SEO/SEM? Is there any specific ways that you would recommend implementing
video?
When launching a new website in a fairly competitive market what is the most efficient way of moving up on Google with out
getting caught on the "Google Blacklist"?
How important are meta tags? Any directions/suggestions on effective use or alternatives? What other design tools can we use
to increase visitbility and traffic?
What is the most efficient way of gaining position on Google without getting caught on Google's "blacklist"?
Google techniques
Monday, August 16, 2010
Questions
How has Google changed the way it ranks websites? Is it more directed at content, rather than overloaded keywords?
What is the potential impact of video on SEO/SEM? Is there any specific ways that you would recommend implementing
video?
When launching a new website in a fairly competitive market what is the most efficient way of moving up on Google with out
getting caught on the "Google Blacklist"?
How important are meta tags? Any directions/suggestions on effective use or alternatives? What other design tools can we use
to increase visitbility and traffic?
What is the most efficient way of gaining position on Google without getting caught on Google's "blacklist"?
Google techniques
What are the best practices in SEO? What should we work on first? In priority order from most to least potential bang for the
buck (or bang for the staff-time-involved-in-planning/implementing), what steps should we take? What is the most up-to-date
understanding of the formulas used by the Google search engine for ranking which pages will be listed first, second, third, etc.,
on search results listings?
Monday, August 16, 2010
Questions
How has Google changed the way it ranks websites? Is it more directed at content, rather than overloaded keywords?
What is the potential impact of video on SEO/SEM? Is there any specific ways that you would recommend implementing
video?
When launching a new website in a fairly competitive market what is the most efficient way of moving up on Google with out
getting caught on the "Google Blacklist"?
How important are meta tags? Any directions/suggestions on effective use or alternatives? What other design tools can we use
to increase visitbility and traffic?
What is the most efficient way of gaining position on Google without getting caught on Google's "blacklist"?
Google techniques
What are the best practices in SEO? What should we work on first? In priority order from most to least potential bang for the
buck (or bang for the staff-time-involved-in-planning/implementing), what steps should we take? What is the most up-to-date
understanding of the formulas used by the Google search engine for ranking which pages will be listed first, second, third, etc.,
on search results listings?
Monday, August 16, 2010
Questions
How has Google changed the way it ranks websites? Is it more directed at content, rather than overloaded keywords?
What is the potential impact of video on SEO/SEM? Is there any specific ways that you would recommend implementing
video?
When launching a new website in a fairly competitive market what is the most efficient way of moving up on Google with out
getting caught on the "Google Blacklist"?
How important are meta tags? Any directions/suggestions on effective use or alternatives? What other design tools can we use
to increase visitbility and traffic?
What is the most efficient way of gaining position on Google without getting caught on Google's "blacklist"?
Google techniques
What are the best practices in SEO? What should we work on first? In priority order from most to least potential bang for the
buck (or bang for the staff-time-involved-in-planning/implementing), what steps should we take? What is the most up-to-date
understanding of the formulas used by the Google search engine for ranking which pages will be listed first, second, third, etc.,
on search results listings?
What top tips would you share for SEO on other content management systems outside of Drupal (Specifically for DotNetNuke)?
Monday, August 16, 2010
Questions
How has Google changed the way it ranks websites? Is it more directed at content, rather than overloaded keywords?
What is the potential impact of video on SEO/SEM? Is there any specific ways that you would recommend implementing
video?
When launching a new website in a fairly competitive market what is the most efficient way of moving up on Google with out
getting caught on the "Google Blacklist"?
How important are meta tags? Any directions/suggestions on effective use or alternatives? What other design tools can we use
to increase visitbility and traffic?
What is the most efficient way of gaining position on Google without getting caught on Google's "blacklist"?
Google techniques
What are the best practices in SEO? What should we work on first? In priority order from most to least potential bang for the
buck (or bang for the staff-time-involved-in-planning/implementing), what steps should we take? What is the most up-to-date
understanding of the formulas used by the Google search engine for ranking which pages will be listed first, second, third, etc.,
on search results listings?
What top tips would you share for SEO on other content management systems outside of Drupal (Specifically for DotNetNuke)?
Monday, August 16, 2010
Questions
How has Google changed the way it ranks websites? Is it more directed at content, rather than overloaded keywords?
What is the potential impact of video on SEO/SEM? Is there any specific ways that you would recommend implementing
video?
When launching a new website in a fairly competitive market what is the most efficient way of moving up on Google with out
getting caught on the "Google Blacklist"?
How important are meta tags? Any directions/suggestions on effective use or alternatives? What other design tools can we use
to increase visitbility and traffic?
What is the most efficient way of gaining position on Google without getting caught on Google's "blacklist"?
Google techniques
What are the best practices in SEO? What should we work on first? In priority order from most to least potential bang for the
buck (or bang for the staff-time-involved-in-planning/implementing), what steps should we take? What is the most up-to-date
understanding of the formulas used by the Google search engine for ranking which pages will be listed first, second, third, etc.,
on search results listings?
What top tips would you share for SEO on other content management systems outside of Drupal (Specifically for DotNetNuke)?
Can you talk about the role that "click here" links play in decreasing SEO?
Monday, August 16, 2010
Questions
How has Google changed the way it ranks websites? Is it more directed at content, rather than overloaded keywords?
What is the potential impact of video on SEO/SEM? Is there any specific ways that you would recommend implementing
video?
When launching a new website in a fairly competitive market what is the most efficient way of moving up on Google with out
getting caught on the "Google Blacklist"?
How important are meta tags? Any directions/suggestions on effective use or alternatives? What other design tools can we use
to increase visitbility and traffic?
What is the most efficient way of gaining position on Google without getting caught on Google's "blacklist"?
Google techniques
What are the best practices in SEO? What should we work on first? In priority order from most to least potential bang for the
buck (or bang for the staff-time-involved-in-planning/implementing), what steps should we take? What is the most up-to-date
understanding of the formulas used by the Google search engine for ranking which pages will be listed first, second, third, etc.,
on search results listings?
What top tips would you share for SEO on other content management systems outside of Drupal (Specifically for DotNetNuke)?
Can you talk about the role that "click here" links play in decreasing SEO?
Monday, August 16, 2010
Questions
How has Google changed the way it ranks websites? Is it more directed at content, rather than overloaded keywords?
What is the potential impact of video on SEO/SEM? Is there any specific ways that you would recommend implementing
video?
When launching a new website in a fairly competitive market what is the most efficient way of moving up on Google with out
getting caught on the "Google Blacklist"?
How important are meta tags? Any directions/suggestions on effective use or alternatives? What other design tools can we use
to increase visitbility and traffic?
What is the most efficient way of gaining position on Google without getting caught on Google's "blacklist"?
Google techniques
What are the best practices in SEO? What should we work on first? In priority order from most to least potential bang for the
buck (or bang for the staff-time-involved-in-planning/implementing), what steps should we take? What is the most up-to-date
understanding of the formulas used by the Google search engine for ranking which pages will be listed first, second, third, etc.,
on search results listings?
What top tips would you share for SEO on other content management systems outside of Drupal (Specifically for DotNetNuke)?
Can you talk about the role that "click here" links play in decreasing SEO?
What are some ways to get more inbound links that are valuable - Are sites like facebook helpful in SEO by linking back to the
university pages?
Monday, August 16, 2010
Questions
How has Google changed the way it ranks websites? Is it more directed at content, rather than overloaded keywords?
What is the potential impact of video on SEO/SEM? Is there any specific ways that you would recommend implementing
video?
When launching a new website in a fairly competitive market what is the most efficient way of moving up on Google with out
getting caught on the "Google Blacklist"?
How important are meta tags? Any directions/suggestions on effective use or alternatives? What other design tools can we use
to increase visitbility and traffic?
What is the most efficient way of gaining position on Google without getting caught on Google's "blacklist"?
Google techniques
What are the best practices in SEO? What should we work on first? In priority order from most to least potential bang for the
buck (or bang for the staff-time-involved-in-planning/implementing), what steps should we take? What is the most up-to-date
understanding of the formulas used by the Google search engine for ranking which pages will be listed first, second, third, etc.,
on search results listings?
What top tips would you share for SEO on other content management systems outside of Drupal (Specifically for DotNetNuke)?
Can you talk about the role that "click here" links play in decreasing SEO?
What are some ways to get more inbound links that are valuable - Are sites like facebook helpful in SEO by linking back to the
university pages?
Monday, August 16, 2010
Questions
How has Google changed the way it ranks websites? Is it more directed at content, rather than overloaded keywords?
What is the potential impact of video on SEO/SEM? Is there any specific ways that you would recommend implementing
video?
When launching a new website in a fairly competitive market what is the most efficient way of moving up on Google with out
getting caught on the "Google Blacklist"?
How important are meta tags? Any directions/suggestions on effective use or alternatives? What other design tools can we use
to increase visitbility and traffic?
What is the most efficient way of gaining position on Google without getting caught on Google's "blacklist"?
Google techniques
What are the best practices in SEO? What should we work on first? In priority order from most to least potential bang for the
buck (or bang for the staff-time-involved-in-planning/implementing), what steps should we take? What is the most up-to-date
understanding of the formulas used by the Google search engine for ranking which pages will be listed first, second, third, etc.,
on search results listings?
What top tips would you share for SEO on other content management systems outside of Drupal (Specifically for DotNetNuke)?
Can you talk about the role that "click here" links play in decreasing SEO?
What are some ways to get more inbound links that are valuable - Are sites like facebook helpful in SEO by linking back to the
university pages?
What modules for Drupal 6 would you recommend for SEO?
Monday, August 16, 2010
Questions
How has Google changed the way it ranks websites? Is it more directed at content, rather than overloaded keywords?
What is the potential impact of video on SEO/SEM? Is there any specific ways that you would recommend implementing
video?
When launching a new website in a fairly competitive market what is the most efficient way of moving up on Google with out
getting caught on the "Google Blacklist"?
How important are meta tags? Any directions/suggestions on effective use or alternatives? What other design tools can we use
to increase visitbility and traffic?
What is the most efficient way of gaining position on Google without getting caught on Google's "blacklist"?
Google techniques
What are the best practices in SEO? What should we work on first? In priority order from most to least potential bang for the
buck (or bang for the staff-time-involved-in-planning/implementing), what steps should we take? What is the most up-to-date
understanding of the formulas used by the Google search engine for ranking which pages will be listed first, second, third, etc.,
on search results listings?
What top tips would you share for SEO on other content management systems outside of Drupal (Specifically for DotNetNuke)?
Can you talk about the role that "click here" links play in decreasing SEO?
What are some ways to get more inbound links that are valuable - Are sites like facebook helpful in SEO by linking back to the
university pages?
What modules for Drupal 6 would you recommend for SEO?
Monday, August 16, 2010
Questions
How has Google changed the way it ranks websites? Is it more directed at content, rather than overloaded keywords?
What is the potential impact of video on SEO/SEM? Is there any specific ways that you would recommend implementing
video?
When launching a new website in a fairly competitive market what is the most efficient way of moving up on Google with out
getting caught on the "Google Blacklist"?
How important are meta tags? Any directions/suggestions on effective use or alternatives? What other design tools can we use
to increase visitbility and traffic?
What is the most efficient way of gaining position on Google without getting caught on Google's "blacklist"?
Google techniques
What are the best practices in SEO? What should we work on first? In priority order from most to least potential bang for the
buck (or bang for the staff-time-involved-in-planning/implementing), what steps should we take? What is the most up-to-date
understanding of the formulas used by the Google search engine for ranking which pages will be listed first, second, third, etc.,
on search results listings?
What top tips would you share for SEO on other content management systems outside of Drupal (Specifically for DotNetNuke)?
Can you talk about the role that "click here" links play in decreasing SEO?
What are some ways to get more inbound links that are valuable - Are sites like facebook helpful in SEO by linking back to the
university pages?
What modules for Drupal 6 would you recommend for SEO?
In what order would you use SEO techniques for a new site?
Monday, August 16, 2010
Questions
How has Google changed the way it ranks websites? Is it more directed at content, rather than overloaded keywords?
What is the potential impact of video on SEO/SEM? Is there any specific ways that you would recommend implementing
video?
When launching a new website in a fairly competitive market what is the most efficient way of moving up on Google with out
getting caught on the "Google Blacklist"?
How important are meta tags? Any directions/suggestions on effective use or alternatives? What other design tools can we use
to increase visitbility and traffic?
What is the most efficient way of gaining position on Google without getting caught on Google's "blacklist"?
Google techniques
What are the best practices in SEO? What should we work on first? In priority order from most to least potential bang for the
buck (or bang for the staff-time-involved-in-planning/implementing), what steps should we take? What is the most up-to-date
understanding of the formulas used by the Google search engine for ranking which pages will be listed first, second, third, etc.,
on search results listings?
What top tips would you share for SEO on other content management systems outside of Drupal (Specifically for DotNetNuke)?
Can you talk about the role that "click here" links play in decreasing SEO?
What are some ways to get more inbound links that are valuable - Are sites like facebook helpful in SEO by linking back to the
university pages?
What modules for Drupal 6 would you recommend for SEO?
In what order would you use SEO techniques for a new site?
Monday, August 16, 2010
Questions
How has Google changed the way it ranks websites? Is it more directed at content, rather than overloaded keywords?
What is the potential impact of video on SEO/SEM? Is there any specific ways that you would recommend implementing
video?
When launching a new website in a fairly competitive market what is the most efficient way of moving up on Google with out
getting caught on the "Google Blacklist"?
How important are meta tags? Any directions/suggestions on effective use or alternatives? What other design tools can we use
to increase visitbility and traffic?
What is the most efficient way of gaining position on Google without getting caught on Google's "blacklist"?
Google techniques
What are the best practices in SEO? What should we work on first? In priority order from most to least potential bang for the
buck (or bang for the staff-time-involved-in-planning/implementing), what steps should we take? What is the most up-to-date
understanding of the formulas used by the Google search engine for ranking which pages will be listed first, second, third, etc.,
on search results listings?
What top tips would you share for SEO on other content management systems outside of Drupal (Specifically for DotNetNuke)?
Can you talk about the role that "click here" links play in decreasing SEO?
What are some ways to get more inbound links that are valuable - Are sites like facebook helpful in SEO by linking back to the
university pages?
What modules for Drupal 6 would you recommend for SEO?
In what order would you use SEO techniques for a new site?
Does the length of time you register a domain help your page rank?
Monday, August 16, 2010
Questions
How has Google changed the way it ranks websites? Is it more directed at content, rather than overloaded keywords?
What is the potential impact of video on SEO/SEM? Is there any specific ways that you would recommend implementing
video?
When launching a new website in a fairly competitive market what is the most efficient way of moving up on Google with out
getting caught on the "Google Blacklist"?
How important are meta tags? Any directions/suggestions on effective use or alternatives? What other design tools can we use
to increase visitbility and traffic?
What is the most efficient way of gaining position on Google without getting caught on Google's "blacklist"?
Google techniques
What are the best practices in SEO? What should we work on first? In priority order from most to least potential bang for the
buck (or bang for the staff-time-involved-in-planning/implementing), what steps should we take? What is the most up-to-date
understanding of the formulas used by the Google search engine for ranking which pages will be listed first, second, third, etc.,
on search results listings?
What top tips would you share for SEO on other content management systems outside of Drupal (Specifically for DotNetNuke)?
Can you talk about the role that "click here" links play in decreasing SEO?
What are some ways to get more inbound links that are valuable - Are sites like facebook helpful in SEO by linking back to the
university pages?
What modules for Drupal 6 would you recommend for SEO?
In what order would you use SEO techniques for a new site?
Does the length of time you register a domain help your page rank?
Monday, August 16, 2010
Questions
How has Google changed the way it ranks websites? Is it more directed at content, rather than overloaded keywords?
What is the potential impact of video on SEO/SEM? Is there any specific ways that you would recommend implementing
video?
When launching a new website in a fairly competitive market what is the most efficient way of moving up on Google with out
getting caught on the "Google Blacklist"?
How important are meta tags? Any directions/suggestions on effective use or alternatives? What other design tools can we use
to increase visitbility and traffic?
What is the most efficient way of gaining position on Google without getting caught on Google's "blacklist"?
Google techniques
What are the best practices in SEO? What should we work on first? In priority order from most to least potential bang for the
buck (or bang for the staff-time-involved-in-planning/implementing), what steps should we take? What is the most up-to-date
understanding of the formulas used by the Google search engine for ranking which pages will be listed first, second, third, etc.,
on search results listings?
What top tips would you share for SEO on other content management systems outside of Drupal (Specifically for DotNetNuke)?
Can you talk about the role that "click here" links play in decreasing SEO?
What are some ways to get more inbound links that are valuable - Are sites like facebook helpful in SEO by linking back to the
university pages?
What modules for Drupal 6 would you recommend for SEO?
In what order would you use SEO techniques for a new site?
Does the length of time you register a domain help your page rank?
The importance of header data -- what's important and what's hype?
Monday, August 16, 2010
• <a href = “http://
link.com”>Forestry School</a>
Monday, August 16, 2010