Reading Between the Lines: The Pragmatics of Meretricious versus Meritorious Independent Cinema Brandon Niezgoda , Seif Sekalala Drexel University, Philadelphia PA Introduction Independent Cinema is in turmoil, yet much of recent film theory is in debt to an exhausted corpus of post-structural ideas made current during the 1970s. As the Hollywood Industry is primarily functioning with a tentpole system under multinational global corporations , current film research must reorganize and address these relevant structural inequalities for current filmmakers. Evaluation must address the political economy of the film industry to find where progress can be made towards a more democratized, authentic and autonomous, cinema beyond Indiewood. Driving Miss Daisy and Do The Right Thing both premiered in 1989. The former went on, beyond unfair and uncompromising production standards, to win a set of well earned Academy Awards. The latter, backhanded compliments but an iconicity. Spike Lee has continued in his future career to voraciously create films addressing the impossible issue of race in the United States. An intolerable question to answer, Spike Lee’s inability to win an Academy Award and conspicuous relationship with the Hollywood Industry doesn’t answer any questions but creates new ones. The production of culture perspective and methodology deconstructs the artistic qualities and merit of a motion picture not from semiotic readings on the work of an autonomous and isolated auteur, or from exegesis and dissemination of poststructuralist metaphors, but rather through acknowledging the political economy and cultural milieu of the film through analysis of historically situated topics. This project uses a six-facet model of cultural production comprising of technology, law and regulation, industry structure, organization structure, occupational career and market analysis to identify the specific modes of creation for specific films. Do The Right Thing (1989) and Driving Miss Daisy (1989) will be two movies evaluated relative to their treatment of African Americans in the United States. Kissing Jessica Stein (2001) and The Owls are compared on motion picture treatment of lesbianism; and LOL (2006) and LOL (2012) on technology and society. While the films are disparate, the production of culture perspective makes possible comparisons across the diverse sites of culture creation as it focuses on the expressive aspects of culture rather than textual values. Three iconic, although not traditionally acclaimed Independent films Do The Right Thing, The Owls, and Joe Swanberg’s LOL share specific qualities. 1. They have original scripts, with plots constructed through the social reality of their writers. 2. They included the input of their community. 3. They were produced and created through networks, rather than traditional production models. Spike Lee is an auteur. A central, but collaborative role, built on patterns of simultaneous innovation, recognition, and repetition in his over twenty feature films as director. Driving Miss Daisy, 1989, Directed by Bruce Berseford Methods & Materials Conclusions Results Do The Right Thing, 1989, Directed by Spike Lee From films of the late 1980’s and early 1990’s, the New Queer Cinema movement was coined by B. Ruby Rich. The films were innovative, brash, and uncompromising. With the Hollywood commercialization of the genre conventions, Rich eventually claimed the movement was but a moment. A studio independent, distributed by Fox Searchlight Pictures, Kissing Jessica Stein tells the story of a single woman who has an impromptu lesbian relationship. Ten years after Kissing Jessica Stein, and fifteen years after her well received, yet micro-budget film The Watermelon Woman Cheryl Dunye’s The Owls is a confounding, and mesmerizing film made through the use of a collective, and speculative of all gay and lesbian filmmaking made before it and to be made after. Kissing Jessica Stein, 2001, Directed by Charles Herman Wurmfeld The Owls, 2011, Directed by Cheryl Dunye The remake of her 2008 French film, Lisa Azuelos’s LOL starring Miley Cyrus was a supposedly plagued production. A film about the role of technology in a teenager’s life featured the self destruction of the directors iPhone over frustration of the creation process. Joe Swanberg’s 2007 LOL was created, with love, by friends on and off during breaks. Not focused on technology itself, the creators of the film expressed banality with the oft repeated questions on what camera they used. With no aspirations of ever showing the movie to many people, the film captures the hyperreality of twenty somethings as they aimlessly try to make sense of their lives. The film and others were grouped under the phrase and genre Mumblecore. An imperfect cinema, but wrongfully identified; Swanberg’s filmmaking is self-reflexive, and far from selfserving. Technology helps Swanberg, and his characters, but it certainly is by no means their savior. LOL, 2012, Directed by Lisa Azuelos LOL, 2007, Directed by Joe Swanberg Cheryl Dunye’s The Owls brings together key figures past and present in Queer Cinema as she thinks through the possibilities of her filmmaking in the selfconfessed twilight of her career.. Joe Swanberg’s LOL serves as but one example of a Semi-Permanent Work Group pragmatically assembled. The directors of the Mumblecore disaspora essentially take turns in a mutually beneficial relationship. Implications Driving Miss Daisy being produced, funded, and distributed is a hard to fathom anomaly in 1989. Now, in 2015, there is even less room to maneuver within the tumultuous Independent Film industry. Although not granted an Academy Award, Spike Lee’s constant collaborations are acknowledgement enough of his ambition and drive. Cheryl Dunye’s The Owls is ultimately a piece of frustration, recognition, and transcension of an all absorbing and unforgiving Hollywood model that devours all forms of authenticity. Filmmakers like Joe Swanberg have found relative success, not through technology, but through the help of others. Filmmakers, more now then ever must be cognizant that an ingenious, rabid, rhizomatic, and selfless production style will be the only way to keep making films and engender new channels of and for democratic filmmaking.