Queensborough Community College
DEPARTMENT:
Development & Alumni Relations
Non-teaching Department
July 2013
2012-2013 ACADEMIC YEAR
MISSION
INSTRUCTIONS:
Your mission statement should be no more than 80 words in length.
The mission of the Department of Development and Alumni Relations is to raise funds and to
cultivate and engage alumni and potential donors.
A. DEPARTMENT CORE ACTIVITIES AND PERFORMANCE
Core Activities
Key Performance Indicators
Indicators to Be
Assessed
Briefly list the major
activities conducted or
performed to support the
mission of the
department.
Briefly list the corresponding Key Performance
Indicators (KPIs) that measure the effectiveness of
the department’s activity. Key performance
indicators are not outcomes—for example, a KPI
might be “volume of service,” whereas an outcome
might be “increase volume of service by 5 percent”).
Achieved campaign goal of raising $25 million by 2015 two years ahead of schedule Yes or no. Indicators
to be assessed should
come from the
previous year’s
report, part F,
column 4.
yes Meet established goals of fundraising by cultivating and communicating a culture of giving B.
DEPARTMENT-SPONSORED ACTIVITIES, 2012-2013
INSTRUCTIONS:
For each activity, please indicate
1. the type and topic of activity and name of organizer/presenter if applicable
2. whether department members organized the activities or gave presentations
or both
3. the date (select from the calendar drop-down; if you do not know the exact
date, use the first day of the month when it occurred)
4. the number attending the event
Queensborough Community College
Non-teaching Department
Type of Activity and Topic
Alumni Night at the Mets
Alumni Night at QPAC
July 2013
Organized, Presented,
or Both
Organized rganize
Date
8/7//12
Number
Attending
20
Organized
Organized
10/14/12
10/18/12
20
100+
Organized
10/24/12
32
Organized rganize
12/6/12
60
Organized
2/7/13
32
Organized
Organized
2/22/13
3/14/13
150+
20
Organized
3/18/13
100+
Organized an
4/16/13
120
Presented
4/24/13
50 +
Organized
4/26/13
400
Organized
Academic 20
Year
2012/13
Celebration of Service
Entrepreneurship Class (Alum Mario
Washington ’96, presenter)
Donor Reception
Accounting Class (Alum Barry Pulchin ’66,
presenter)
Art Gallery Opening - Shangaa
Meet the Honorees
Walk to Aspire student and campus
community fundraiser
Organize
Presidential Lecture Series
Marketing and Fundraising Relations
CUNY Fundraising Conference
Partners for Progress Fundraising Gala
Barnes & Noble Student Impact team
C. INDIVIDUAL ACTIVITIES/ACHIEVEMENTS OF
DEPARTMENT’S ADMINISTRATIVE STAFF, 2012-2013
INSTRUCTIONS:
For each administrative staff member with achievements to report:
1.
2.
3.
4.
enter name
select the type of achievement from the menu
enter the citation as it would appear in a publication or formal report
indicate the semester when the achievement was completed
Queensborough Community College
Name
Laura Kotkin
Laura Kotkin
Laura Kotkin
Kathleen Lee
Kathleen Lee
Kathleen Lee
Non-teaching Department
Achievement type (from
menu)
Service to Department –
Served on Search
Committee – Assistant
Director of Kupferberg
Holocaust Resource
Center and Archives
Service to Department Chaired Search
Committee for Director
of Corporate &
Foundation Relations
Service to Department –
Chaired Search
Committee for Alumni
Relations Coordinator
Service to Department –
Served on Search
Committee for Alumni
Relations Coordinator
Service to the College –
helped arrange for Dr.
Call’s participation in
Queens Listening Tour
by Commissioners and
Staff of White House
Initiative for Asian
Americans and Pacific
Islanders at QCC
Flushing Center on
11/30/12
Service to the
Department – attended
Joint Affinity Groups
Winter Holiday
Gathering at The
Atlantic Philanthropies
on 12/19/12
Citation
July 2013
Semester
Summer
2012
Summer
2012
Spring
2013
Spring
2013
Fall 2012
Fall 2012
Queensborough Community College
Kathleen Lee
Kathleen Lee
Kathleen Lee
Kathleen Lee
Kathleen Lee
Kathleen Lee
Non-teaching Department
Service to the
Department and
community – met with
June Jee of Organization
of Chinese Americans –
NY Chapter and Dr.
Jean Lau Chin of
Organization of
Chinese-Americans to
discuss possible
collaborations re:
Chinese American oral
history project on
01/07/13
Service to the
Department – attend
CUNY Fundraising
Academy on 01/08/13
Service to the
Department and the
community- attended
Kellogg Alumni Club of
NY planning committee
meeting on 01/09/13
Service to the
Department and the
community – attended
Asian Americans/Pacific
Islanders in
Philanthropy – NY
Chapter planning
committee meeting on
01/15/13
Service to the
Department and to the
College – attended
CUNY Donor
Celebration reception on
01/24/13
Service to the
Department – attended
Corporate & Foundation
Relations (CFR) Council
Meeting at Macaulay
Honors College on
02/17/13
July 2013
Spring
2013
Spring
2013
Spring
2013
Spring
2013
Spring
2013
Spring
2013
Queensborough Community College
Kathleen Lee
Kathleen Lee
Kathleen Lee
Kathleen Lee
Kathleen Lee
Kathleen Lee
Non-teaching Department
Service to the
Department – attended
Measuring Social
Impact seminar hosted
by Con Ed on 03/05/13
Service to the
Department and the
College – attended
CUNY Philanthropy
Forum on 04/23/13
Service to the
Department and to the
community – attended
Asian Americans for
Equality’s community
development conference
on 05/14/13
Service to the
Department and to the
community –
participated in “Growing
Numbers, Growing
Impact: Mayoral
Candidates Forum on
Asian Pacific
Americans” at
LaGuardia College on
05/20/13
Service to the
Department –
participated in Asian
Americans/Pacific
Islanders in
Philanthropy – NY
chapter breakfast
meeting with AAPIP
CEO Peggy Saika at
North Star Fund on
06/17/13
Service to the
Department – attended
Corporate & Foundation
Relations (CFR) Council
meeting on 06/14/13
July 2013
Spring
2013
Spring
2013
Spring
2013
Spring
2013
Spring
2013
Spring
2013
Queensborough Community College
Ronni Weprin
Non-teaching Department
July 2013
Service to the
Department-attended
CUNY Events
Coordinators Council
Winter
2012
MENU
Book - authored
Book – edited
Newspaper/Magazine Article
Journal Article, other
Journal Article, peer-reviewed
Book, Chapter
Conference Presentation, other
Conference Presentation - published as proceedings
Book, introduction, preface, etc.
Lecture (Invited)
Art Exhibit Curated
Art Exhibited (juried show)
Service to department, College, University,
community, and/or professional society
Web Site Development
Other (scholarly or creative achievements
comparable to previous categories)
Direction/Choreography/Dramaturgy/Design (dance, theater,
film)
Performance (music, dance, theater)
Music Composition Published/Performed
Play Produced/Performed
Review/Commentary (including Blogging)
Awards
Patent
Materials Development
Grants awarded (title, awarding agency, amount and period
of award)
Curriculum or laboratory development, workshop conducted
Works submitted/accepted/in press or in progress; works
reprinted/republished
Service as a reviewer/editor/consultant
Conference, workshop, training attended
Other (please explain)
D. DEPARTMENT CHANGES, 2012-2013
INSTRUCTIONS:
Choose the type of change from the menu below and fill in the other columns.
Type (from menu)
Personnel (f-t)
Description of
Change
Reason for
Change
New Personnel Organizational
Nickie
PattersonGarcia
Date/Semester
Spring 2013
Evaluation of
Change*
New tax levy
position –
previously funded
by non-tax levy
resources – shows
institutional
commitment to
alumni fundraising
Queensborough Community College
Personnel (hourly)
Personnel (f-t)
Non-teaching Department
New Personnel Organizational
Jennifer
Dullahan
Fall 2012
New Personnel Organizational
Kathleen Lee
Summer 2012
July 2013
Hourly services for
prospect research to
build an updated
and targeted list of
prospects of
wealthy and
successful alumni
for engagement,
cultivation and
asks.
Focus on corporate
and private
foundation giving
*Please note that, if change has been too recent to evaluate, you may indicate NA.
MENU
Type of change
Personnel or organizational change
Service, program, or project change
Facilities/space
Equipment
Other
Description
New personnel, retirees, resignations, organizational changes, addition of
departmental responsibilities, CCAS (13.3b), reclassification, merit increase,
etc.
Changes to the number, volume, or type of services, programs, or projects
Renovations or development of new facilities (i.e., computer laboratories or
relocation)
Acquisition of new or disposition of old equipment
Other changes affecting the department not included above and including
interactions with other departments
E. ASSESSMENT AND EVALUATION, 2012-2013
INSTRUCTIONS:
Please fill in the table below according to the assessment you conducted this academic year.
In the column, “recommended action plan,” please indicate the reasons for the
recommended action(s) and any recommended modifications to target outcome(s).
Key Performance
Indicator*
Target outcome(s)
for Key Performance
Indicator**
Meet established
goals for
fundraising
$3.2 million
Actual
outcome(s)
$3,289,971
Recommended
action plan
Continue regular
cultivation
events and
increase
Recommended
status of Core
Activity and KPI
(see menu)
Continuing
Queensborough Community College
Host cultivation
events
Non-teaching Department
Host at least 5
cultivation events;
conduct regular
meetings with key
constituents. Hold at
least 4 board
meetings for
cultivation
Completed.
Cultivation events
included: donor
reception; Meet the
Honorees;
Opening Reception
of Shangaa;
Opening of
KHRCA Art
Exhibit; personal
cultivation
meetings.
cultivation and
“asks” with
prospective
alumni donors
and active
business leaders
Continue regular
cultivation
events and
receptions for
alumni, both on
campus and in
the community.
Calendar regular
cultivation
meetings with
President and
prospective
alumni donors
and active
business leaders
in Queens
July 2013
Continuing
Notes:
*The items in this column correspond to “indicators to be assessed” in part A, column 3.
**To be more effective and meaningful, assessment efforts should focus on selected KPIs each academic year; over time, assessments should be
rotated through all the department’s KPIs.
MENU
Completed
Continuing
Modified
Discontinued
Core activity has been completed
Core activity and KPI will continue as before
Core activity and KPI have been modified
Core activity and KPI have been discontinued
Queensborough Community College
Non-teaching Department
July 2013
F. ASSESSMENT PLAN FOR NEW YEAR, 2013-2014
Core Activity
(New Year)
Key Performance
Indicator
(New Year)
Target
Outcome(s)*
Meet CUNY
CUNY fundraising
established
targets are met
goals for
fundraising by
cultivating and
communicating
a culture of
giving
Plan for Achieving
Target Outcome
Divisional
Head
Approval
(Date)
increase
7/1/13
cultivation and
“asks” with
prospective alumni
donors and active
business leaders
*Targets indicated here will direct assessment efforts for the following year – see part A, column 3.
Before submitting your year-end report to the Assessment Office, please
submit it to your divisional head for review and approval. The finished
version submitted to the Assessment Office will be posted as a pdf document
on the college’s Assessment Web site.