PERIscope 2013 Insight in to 10 Markets
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Insight in to 10 Markets Consumers & Their Food PERIscope2013 AMERICA ................. HOLLAND ................. BELGIUM ................. GERMANY SWEDEN ................. SPAIN ................. FRANCE ................. GB ................. ROI ................. ENJOY COOKING AND BEING ABLE TO CREATE A MEAL ................. Foodie World NEW ZEALAND 70 68 79 83 86 80 79 72 81 87 % % % % % % % % % % ............................................................................................................................................................................................................. ROI ENTERTAIN MORE AT HOME OFTEN NOWADAYS GB 27 23 % % FRANCE SPAIN GERMANY 44 % 35 38 FRANCE SPAIN % SWEDEN BELGIUM 26 HOLLAND AMERICA NEW ZEALAND 31 80 BELGIUM HOLLAND AMERICA % % % % GERMANY SWEDEN BELGIUM HOLLAND 61 52 % % % 30 % 33 % % ................. ................. ................. ................. GERMANY SWEDEN ................. ................. GB ................. ROI ................. PREPARE MEALS FROM SCRATCH A FEW TIMES A DAY/A FEW TIMES A WEEK ................. ............................................................................................................................................................................................................. NEW ZEALAND 67 64 76 77 73 76 74 78 62 81 % % % % % % ............................................................................................................................................................................................................. HAVE A HIGH LEVEL OF CONFIDENCE WHEN IT COMES TO COOKING ROI GB 59 65 % % FRANCE SPAIN 71 59 FRANCE SPAIN % 71 % 80 % % % AMERICA 62 % NEW ZEALAND 73 % % AMERICA ................. ................. BELGIUM HOLLAND ................. ................. GERMANY SWEDEN ................. ................. ................. BELIEVE COOKING ID GOOD FUN GB ................. ROI ................. ............................................................................................................................................................................................................. NEW ZEALAND 27 30 30 23 47 43 40 29 38 37 % % % % % % GERMANY SWEDEN BELGIUM HOLLAND AMERICA 15 14 15 % % % % ............................................................................................................................................................................................................. ROI CONSIDER FOOD TO BE A PASSION 15 GB 17 % % FRANCE SPAIN 22 16 % 26 % 17 % % % % NEW ZEALAND 17 % % % GERMANY SWEDEN BELGIUM ................. HOLLAND AMERICA ................. % BELGIUM ................. GERMANY SWEDEN ................. GERMANY SWEDEN ................. ................. ................. ................. SPAIN GERMANY SWEDEN ................. SPAIN GERMANY SWEDEN ................. SPAIN GERMANY SWEDEN ................. ................. ................. ................. FRANCE SPAIN ................. FRANCE SPAIN ................. FRANCE SPAIN ................. ................. GB ................. GB ................. GB FRANCE ................. ................. GB FRANCE ................. ................. GB FRANCE ................. ................. GB ................. ROI ................. CLAIM TO OFTEN EAT READY/ CONVENIENT MEALS ................. ............................................................................................................................................................................................................. NEW ZEALAND 48 56 46 69 53 41 41 42 71 54 % % % % % % % % % % AMERICA ................. HOLLAND ................. BELGIUM ................. Months ROI ................. ARE EATING READY/CONVENIENCE MEALS LESS OFTEN THAN 12 MONTHS AGO 12 ................. ............................................................................................................................................................................................................. NEW ZEALAND 35 25 37 30 29 33 33 32 21 30 % % % % % % % % % BELGIUM HOLLAND AMERICA % % % % BELGIUM HOLLAND % ................. ................. ................. ROI ................. OF GROCERY SHOPPERS CHECK FOR A COUNTRY OF ORIGIN LABEL WHEN SHOPPING FOR FOOD ................. IR EL MA D IN E AN D Back to Basics NEW ZEALAND 77 58 83 84 85 92 75 68 66 77 % % % % % % AMERICA ................. ................. ................. ROI ................. BELIEVE IT IS IMPORTANT TO BUY LOCAL FOOD PRODUCE WHEN GROCERY SHOPPING ................. ............................................................................................................................................................................................................. NEW ZEALAND 70 53 73 63 60 62 51 27 58 48 % % % % % % % % % % AMERICA ................. HOLLAND ................. BELGIUM ................. ROI ................. ARE BUYING LOCAL FOOD ON A DAILY/WEEKLY BASIS ................. ............................................................................................................................................................................................................. NEW ZEALAND 52 41 54 68 63 79 54 37 50 62 % % % % % % % % AMERICA ................. HOLLAND ................. ................. ROI ................. BELIEVE IT IS IMPORTANT TO SPEND TIME OVER DINNER AS A FAMILY ................. ............................................................................................................................................................................................................. NEW ZEALAND 85 82 91 94 82 92 92 91 84 90 % % % % % % % Source: PERIscope 2013 was conducted across 10 countries in total. Online surveys were completed in France, Spain, Germany, Sweden, Belgium, Holland, America and New Zealand, amongst a representative sample of 1,000 adults aged 18+. Face-to-face surveys were conducted in ROI and GB amongst a representative sample of 1,000 adults aged 15+ in ROI and aged 16+ in GB. More detailed results are available on each country. For further information or queries please visit www.bordbia.ie or email info@bordbia.ie % % % Insight in to 10 Markets Consumers & Their Food PERIscope2013 GERMANY SWEDEN BELGIUM HOLLAND AMERICA % % % % GERMANY SWEDEN BELGIUM HOLLAND AMERICA % % % % GERMANY SWEDEN BELGIUM HOLLAND AMERICA % % % AMERICA ................. ................. % ................. % ................. % ................. ................. HOLLAND ................. SPAIN BELGIUM ................. SPAIN GERMANY SWEDEN ................. ................. ................. FRANCE SPAIN ................. FRANCE SPAIN ................. ................. GB ................. GB FRANCE ................. GB FRANCE ................. ................. ................. ARE AWARE OF FOOD MILES GB ................. ROI ................. Food & Sustainability NEW ZEALAND 49 45 58 42 61 48 60 48 47 63 % % % % % % % ................. ................. ................. ARE AWARE OF SUSTAINABILITY ................. ROI ................. ............................................................................................................................................................................................................. NEW ZEALAND 49 47 92 73 87 80 85 84 72 84 % % % % % % ................. ................. ................. ARE AWARE OF CARBON FOOTPRINT ................. ROI ................. ............................................................................................................................................................................................................. NEW ZEALAND 68 75 79 45 60 66 81 65 76 89 % % % % % % ................. ................. ................. ROI ................. MORE CONSCIOUS OF ENVIRONMENTAL ISSUES IN THEIR CHOICE OF PRODUCTS ................. ............................................................................................................................................................................................................. NEW ZEALAND 58 54 64 64 55 62 54 39 49 54 % % % % % % % ............................................................................................................................................................................................................. % 61 FRANCE ................. SPAIN FRANCE ................. 48 % SPAIN 59 % SWEDEN GERMANY ................. 54 SPAIN FRANCE GB ................. PREFER TO BUY FROM COMPANIES THAT ARE AWARE OF ENVIRONMENTAL ISSUES ROI 53 % 64 % BELGIUM 50 % AMERICA NEW ZEALAND HOLLAND 32 % 49 % 52 % % % % % % GERMANY SWEDEN SWEDEN ................. AMERICA ................. HOLLAND ................. BELGIUM ................. GERMANY SWEDEN ................. GB ................. GB ................. ROI ................. ‘When I shop the first thing I look for is price’ ................. Shopping Around NEW ZEALAND 64 61 57 56 53 38 59 59 62 68 % % % % % % ................. HOLLAND AMERICA ................. ................. ROI ................. ‘Quality of fresh food is more important than price’ ................. ............................................................................................................................................................................................................. NEW ZEALAND 79 66 64 72 60 77 64 51 62 59 % % % % % % % % % % ............................................................................................................................................................................................................. ADULTS WHO HAVE EVER ORDERED THIER GROCERY SHOPP1NG ONLINE ROI GB 9 28 % FRANCE SPAIN 21 % GERMANY 30 % 17 % % SWEDEN 11 % BELGIUM 13 % HOLLAND 11 % AMERICA NEW ZEALAND 10 17 % % AMERICA % % % % BELGIUM HOLLAND ................. HOLLAND ................. BELGIUM ................. GERMANY SWEDEN ................. SPAIN ................. FRANCE ................. GB ................. ROI ................. HAVE USED THE INTERNET TO DOWNLOAD A RECIPE ................. ............................................................................................................................................................................................................. NEW ZEALAND 38 36 73 76 69 77 66 54 67 80 % % % % % % ............................................................................................................................................................................................................. FRANCE SPAIN GERMANY SWEDEN 17 20 17 22 34 ROI % % % 29 13 12 27 GERMANY SWEDEN BELGIUM HOLLAND AMERICA % % % % GERMANY SWEDEN BELGIUM HOLLAND AMERICA % % % % GERMANY SWEDEN BELGIUM HOLLAND AMERICA % % % % 36 AMERICA NEW ZEALAND ................. GB ................. ROI ................. HAVE DOWNLOADED A FOOD APP TO THEIR MOBILE PHONE % % % % % % ................. ................. ................. SPAIN ................. SPAIN ................. ................. FRANCE ................. FRANCE SPAIN ................. ................. GB ................. GB FRANCE ................. ................. ................. BELIEVE THEIR DIET TO BE HEALTHY GB ................. Health & Wellbeing NEW ZEALAND 85 78 73 78 64 78 76 79 72 75 % % % % % % ................. ................. ................. ROI ................. EAT AT LEAST 5 PORTIONS OF FRUIT AND VEG PER DAY ................. ............................................................................................................................................................................................................. NEW ZEALAND 75 72 79 81 51 49 67 60 63 80 % % % % % % ................. ................. ................. ROI ................. TRY TO LIMIT THE AMOUNT OF FAST FOOD THAT THEY CONSUME ................. ............................................................................................................................................................................................................. NEW ZEALAND 86 78 86 94 84 89 92 86 85 88 % % % % % % Source: PERIscope 2013 was conducted across 10 countries in total. Online surveys were completed in France, Spain, Germany, Sweden, Belgium, Holland, America and New Zealand, amongst a representative sample of 1,000 adults aged 18+. Face-to-face surveys were conducted in ROI and GB amongst a representative sample of 1,000 adults aged 15+ in ROI and aged 16+ in GB. More detailed results are available on each country. For further information or queries please visit www.bordbia.ie or email info@bordbia.ie %
