197077/Bord Bia Periscope Study 2009 - Trends in Consumer Food Intelligence
Introduction
2

PERIscope is Bord Bia’s comprehensive review of food attitudes, shopping and cooking trends
amongst a nationally representative sample of adults.

In previous waves of the research, biennial studies were produced for ROI/NI/GB and for other
European countries (including France, Germany, Belgium, Spain, Netherlands and Sweden). In 2010,
research was also conducted in New Zealand and the US.

In 2013, Bord Bia took the decision to combine both studies in order to obtain a more detailed
perspective on how consumers view food related issues and report their behaviours across 10
countries. PERIscope 2013, therefore, provides research findings for the ROI/GB and Continental
study in one year.

Over the various studies we have held many questions constant to allow tracking over time; we also
include topical issues as they arise.

This deck is designed to provide a thorough flavour of the PERIscope 2013 results for ROI and
GB (NI was not included in the PERIscope 2013 study). The charts included represent the study
results. More detailed information is available in the tabular reports.
13-035911/Bia Periscope Study 2013 Ireland & GB/August 2013
Research Method
3

Face-to-face survey conducted by Ipsos MRBI on behalf of Bord Bia. Interviews in respondents’
own home by fully trained interviewers.

The research was conducted among a representative sample of adults aged 15+ in the
Republic of Ireland, and 16+ in Great Britain.

Quotas were set on sex, age, region and social class to ensure a representative sample.

Sample sizes:


Republic of Ireland (ROI) 1,000

Great Britain (GB) 1,029
Fieldwork was conducted between June and July 2013.

Please note, there may be discrepancies in relation to some of the ‘total’ figures within this
report. This is due to rounding (e.g. “slightly agree” at 45, “strongly agree” at 30, “agree” at
76).

Where new statements have been added or in instances where question wording and/or
format may have changed, missing data is represented by ‘n/a’.
13-035911/Bia Periscope Study 2013 Ireland & GB/August 2013
Contact Details
4

For further information about Bord Bia’s PERIscope 2013 study, please email info@bordbia.ie or
Tel: 01 6685155.

All content provided in this pack is also available on the Bord Bia website, www.bordbia.ie
13-035911/Bia Periscope Study 2013 Ireland & GB/August 2013
(Base: All Adults 15+)
Profile of Sample – 2013 (I)
5
%
ROI
Male
49
SOCIAL CLASS
AGE
SEX
GB
49
ROI
GB
Under 25
16
15
25-34
21
17
ROI
AB
13
22
C1
27
30
17
35-44
GB
19
C2
22
18
Female
51
51
45-54
16
55-64
13
21
14
65+
15
DE
30
27
19
F
7
-
13-035911/Bia Periscope Study 2013 Ireland & GB/August 2013
(Base: All Adults 15+)
Profile of Sample – 2013 (II)
6
%
WORKING STATUS
HOUSEHOLD COMPOSITION
ROI
Single
Dual
15
GB
ROI
GB
Working full time/
self-employed
39
37
Working part time
10
12
Housewife
18
21
26
31
12
7
3+
59
Student
9
Retired
11
Other
13
48
22
10
13-035911/Bia Periscope Study 2013 Ireland & GB/August 2013
(Base: All Adults 15+)
Profile of Sample – ROI (I)
7
%
SEX
AGE
SOCIAL CLASS
ROI ROI ROI ROI ROI ROI
2003 2005 2007 2009 2011 2013
ROI ROI ROI ROI ROI ROI
2003 2005 2007 2009 2011 2013
ROI ROI ROI ROI ROI ROI
2003 2005 2007 2009 2011 2013
Male 49
Female 51
49
51
50
50
50
50
49
51
16
16
AB
12
13
13
13
13
13
22
21
C1
26
26
26
28
27
27
19
19
C2
22
23
23
25
24
22
DE
28
28
28
26
27
30
F
12
10
10
8
8
7
15-24 22
20
19
19
25-34 19
20
21
21
35-44 18
18
19
18
45-54 16
16
15
15
16
16
13
15
49
51
55-64 11
12
12
12
13
65+ 14
14
14
14
15
13-035911/Bia Periscope Study 2013 Ireland & GB/August 2013
(Base: All Adults 15+)
Profile of Sample – ROI (II)
8
%
WORKING STATUS
HOUSEHOLD COMPOSITION
Single
Dual
ROI
2003
ROI
2005
12
9
21
24
ROI
2007
ROI
2009
ROI
2011
ROI
2013
14
14
14
15
23
26
26
26
ROI
2003
Working full time/
self-employed
43
ROI
2005
46
ROI
2007
44
ROI
2009
ROI
2011
37
34
ROI
2013
39
11
Working part time
3+
67
67
63
59
60
Housewife
10
25
59
12
11
16
18
20
Student
8
7
Retired
Other
8
11
6
5
10
10
21
18
6
8
9
9
10
11
10
11
14
12
15
13
13-035911/Bia Periscope Study 2013 Ireland & GB/August 2013
(Base: All Adults 16+)
Profile of Sample – GB (I)
9
%
SEX
AGE
SOCIAL CLASS
GB GB GB GB GB GB
2003 2005 2007 2009 2011 2013
GB GB GB GB GB GB
2003 2005 2007 2009 2011 2013
GB GB GB GB GB GB
2003 2005 2007 2009 2011 2013
16-24 15
Male 48
Female 52
48
52
48
52
48
52
49
51
49
51
14
14
14
15
15
25-34 18
17
17
18
16
17
35-44 18
18
18
19
18
17
45-54 16
17
17
17
17
18
55-64 13
15
15
13
15
14
65+ 20
19
19
20
20
19
22
AB
24
25
25
25
25
C1
28
29
29
30
30
C2
21
21
21
18
18
21
DE
28
25
25
27
27
27
30
13-035911/Bia Periscope Study 2013 Ireland & GB/August 2013
(Base: All Adults 16+)
Profile of Sample – GB (II)
10
%
WORKING STATUS
HOUSEHOLD COMPOSITION
Single
GB
2003
GB
2005
GB
2007
18
15
17
GB
2009
GB
2011
GB
2013
22
22
21
Working full time
Dual
32
33
34
31
34
Housewife
Student
3+
52
49
47
43
GB
2005
40
44
GB
2007
GB
2009
GB
2011
GB
2013
38
34
34
37
12
12
14
12
7
7
7
21
23
22
12
11
10
31
Working part time
50
GB
2003
13
13
13
11
12
12
7
8
5
21
Retired
21
21
Other
5
7
9
48
12
12
13-035911/Bia Periscope Study 2013 Ireland & GB/August 2013
(Base: All Adults 15+)
Incidence of Dependent Children Living in Household – 2013
ROI 2013
%
GB 2013
%
Yes
41
40
No
59
60
11
Q.5a And do you have any dependent children living in your household?
13-035911/Bia Periscope Study 2013 Ireland & GB/August 2013
(Base: All Adults 15+)
Incidence of Dependent Children Living in Household – ROI
12
New question in 2011
ROI 2011
%
ROI 2013
%
Yes
43
41
No
57
59
Q.5a And do you have any dependent children living in your household?
12
13-035911/Bia Periscope Study 2013 Ireland & GB/August 2013
(Base: All Adults 16+)
Incidence of Dependent Children Living in Household – GB
13
New question in 2011
GB 2011
%
GB 2013
%
Yes
36
40
No
64
60
Q.5a And do you have any dependent children living in your household?
13
13-035911/Bia Periscope Study 2013 Ireland & GB/August 2013
(Base: All Adults 15+)
Incidence Of Food Allergies In The Household – 2013
14
%
ROI 2013
GB 2013
11%
Allergies Mentioned:
•
•
•
•
•
•
•
•
•
10%
Yes
Wheat (coeliac condition)
Eggs
Nut/peanut
Milk
Fish
Lactose intolerant
Shellfish
Soy
Other
Yes
3%
1%
1%
2%
*
2%
1%
3%
•
•
•
•
•
•
•
•
•
Nut/peanut
Eggs
Milk
Wheat (coeliac condition)
Lactose intolerant
Fish
Shellfish
Soy
Other
3%
1%
2%
2%
2%
*
2%
*
3%
Q.63a Do you or anybody in your household have any of the following food allergies?
13-035911/Bia Periscope Study 2013 Ireland & GB/August 2013
(Base: All Adults 15+)
Incidence Of Food Allergies In The Household – ROI
New question in 2011
%
ROI 2011
ROI 2013
11%
7%
Allergies Mentioned:
•
•
•
•
•
•
•
•
•
15
Yes
Wheat (coeliac condition)
Eggs
Nut/peanut
Milk
Fish
Lactose intolerant
Shellfish
Soy
Other
Yes
2%
1%
1%
1%
1%
1%
1%
*
2%
•
•
•
•
•
•
•
•
•
Wheat (coeliac condition)
Eggs
Nut/peanut
Milk
Fish
Lactose intolerant
Shellfish
Soy
Other
3%
1%
1%
2%
*
2%
1%
3%
Q.63a Do you or anybody in your household have any of the following food allergies?
13-035911/Bia Periscope Study 2013 Ireland & GB/August 2013
(Base: All Adults 16+)
Incidence Of Food Allergies In The Household – GB
New question in 2011
%
GB 2011
GB 2013
20%
Allergies Mentioned:
•
•
•
•
•
•
•
•
•
16
10%
Yes
Nut/peanut
Eggs
Milk
Wheat (coeliac condition)
Lactose intolerant
Fish
Shellfish
Soy
Other
Yes
4%
2%
2%
1%
1%
1%
1%
*
11%
•
•
•
•
•
•
•
•
•
Nut/peanut
Eggs
Milk
Wheat (coeliac condition)
Lactose intolerant
Fish
Shellfish
Soy
Other
3%
1%
2%
2%
2%
*
2%
*
3%
Q.63a Do you or anybody in your household have any of the following food allergies?
13-035911/Bia Periscope Study 2013 Ireland & GB/August 2013
Attitudes Towards Food
Attitudes Towards Food: Summary
18

ROI remains slightly more positive than GB in its attitude towards food. In particular, adults in ROI
are more likely to try to eat high fibre foods, to eat foods that are low in fat and to avoid sugary
foods. They are also less likely to often eat ready prepared/ convenience meals.

Attitudes towards fresh, frozen and chilled foodstuffs illustrates that ROI is more likely to believe that
fresh is better than frozen in terms of quality but the two countries are similar when it comes to
believing that frozen and chilled products are of a similar standard.

Ownership of juicers and smoothie makers is higher in Ireland than in GB, though ownership levels
within ROI have decreased since 2011. Deep fat fryers are also in less households now than ever
before, decreasing by 20% in both countries over the past 8-10 years. However, adults in ROI are
still considerably more likely than their GB counterparts to own this household item.

ROI consumers continue to be more favourably disposed towards dairy products compared to GB
with daily portions of dairy higher in ROI, note awareness of the importance that dairy plays in the
diet is high at 90+% in both countries. There are similar consumption levels of fruit and vegetables
across the two regions with the majority of adults in both domains endeavouring to eat between 3 &
4 portions each day, ROI are a little more likely to consume the recommended 5+ portions a day.

Those claiming to own / rent an allotment remain low, though the figure is slightly higher in ROI.
Growing herbs remains the most popular item to grow. Growing own fruit and veg continues to be
more popular in ROI.
13-035911/Bia Periscope Study 2013 Ireland & GB/August 2013
(Base: All Adults 15+)
Utility Ownership In Home – 2013 (I)
19
ROI 2013
GB 2013
%
97 98
97 96
94
97
94 93
77
62
59 59
44
42
40
39
29
27
25
28
20
ANY
OVEN
Full oven
– electric
Full oven
– gas
ANY
FREEZER
Separate
Freezer box
freezer section in fridge
attached to
fridge
Separate
freezer
unit
Kettle
Toaster
Juicer
24
Smoothie
maker/
smoothie
blender
Q.1 Which of the following do you have in your home?
13-035911/Bia Periscope Study 2013 Ireland & GB/August 2013
(Base: All Adults 15+)
Utility Ownership In Home - 2013 (II)
20
ROI 2013
GB 2013
%
90
94
78
72 70
75
56
45
41
42
46 48
39
44
40
31
30
25
24
19
ANY
MICROWAVE
Microwave
without grill
Microwave
with grill
Grill
Deep
Fat Fryer
Sandwich
maker
Food
processor
Wok
Steamer
Coffee
maker
Q.1 Which of the following do you have in your home?
13-035911/Bia Periscope Study 2013 Ireland & GB/August 2013
(Base: All Adults 15+)
Utility Ownership In Home – ROI (I)
ROI 2003
ROI 2005
21
ROI 2007
ROI 2009
ROI 2011
ROI 2013
%
97 98 96
99 97
96
72 73 73
97
95
97 97
77
66
60
55 56
54
59
49
48
47 46 48
39
34
ANY
OVEN
Full oven
– electric
30
39
34
28
25
Full oven
– gas
40
33 35
31
26
42
ANY
FREEZER
Separate
freezer section
attached to fridge
Freezer box
in fridge
Separate
freezer
unit
Q.1 Which of the following do you have in your home?
13-035911/Bia Periscope Study 2013 Ireland & GB/August 2013
(Base: All Adults 15+)
Utility Ownership In Home – ROI (II)
ROI 2003
ROI 2005
22
ROI 2007
ROI 2009
ROI 2011
ROI 2013
%
96 96
93
96 96 94 94
96 95 94
95 94
84
88 88
91 92 90
69
68
61
34 34
31 32
29
n/an/a n/a
Kettle
Toaster
Juicer
73 72
60
28
24
28
21
24
20 19
n/a
n/a n/a
Smoothie
maker/
smoothie
blender
ANY
MICROWAVE
Microwave
without
grill
Microwave
with
grill
Q.1 Which of the following do you have in your home?
13-035911/Bia Periscope Study 2013 Ireland & GB/August 2013
(Base: All Adults 15+)
Utility Ownership In Home – ROI (III)
ROI 2003
ROI 2005
23
ROI 2007
ROI 2009
ROI 2011
ROI 2013
%
83 81
82
72
78
72
65
62
58
55 54
49
66
62 64
59
45
56
39 41
45
42 42 42
42 40
39
38
45 46
39 40
45 45 44
34
29
Grill
Deep
Fat Fryer
Sandwich
maker
Food
processor
Wok
Steamer
32 31
25 24 24
Coffee
maker
Q.1 Which of the following do you have in your home?
13-035911/Bia Periscope Study 2013 Ireland & GB/August 2013
(Base: All Adults 16+)
Utility Ownership In Home – GB (I)
GB 2005
GB 2007
24
GB 2009
GB 2011
GB 2013
%
99 99
99 97
96 96 96
96 98 98
66
62
56
51
47
51
50
63 62
54
59
53
48
47
45
40
30 32 32 31
ANY
OVEN
Full oven
– electric
Full oven
– gas
ANY
FREEZER
Separate
freezer section
attached to fridge
44
41 42 42
27
Freezer box
in fridge
Separate
freezer
unit
Q.1 Which of the following do you have in your home?
13-035911/Bia Periscope Study 2013 Ireland & GB/August 2013
(Base: All Adults 16+)
Utility Ownership In Home – GB (II)
GB 2005
25
GB 2007
GB 2009
GB 2011
GB 2013
%
98 96
97
94 96
95 97
94 94 92
91 93
92
95 94
68 70 69 69 70
n/a n/a
Kettle
Toaster
28 27
23 21 24
22 22 20
24 26 25
n/a n/a
Juicer
Smoothie
maker/
smoothie
blender
ANY
MICROWAVE
Microwave
without
grill
Microwave
with
grill
Q.1 Which of the following do you have in your home?
13-035911/Bia Periscope Study 2013 Ireland & GB/August 2013
(Base: All Adults 16+)
Utility Ownership In Home – GB (III)
GB 2005
GB 2007
26
GB 2009
GB 2011
GB 2013
%
83
77
73
75
70
57
50
50
46 47
42
41
34 35
Grill
55
54
Deep
Fat Fryer
50 49 48 48
38 40 38 39
45 46 44
39 40
31
Sandwich
maker
Food
processor
Wok
Steamer
36 35
30 31 30
Coffee
maker
Q.1 Which of the following do you have in your home?
13-035911/Bia Periscope Study 2013 Ireland & GB/August 2013
(Base: All Adults 15+)
Utility Ownership In Home – 2013 VS. 2011 Differences (I)
ROI 2013
4
6
6
5
=
2
-1
-2
ANY
OVEN
GB 2013
3
=
-4 -5
Full oven
– electric
Full oven
– gas
-6
ANY
FREEZER
Separate
freezer
section
attached to
fridge
27
-2
-4
Freezer box
in fridge
3
2
1
-1
-2
-5
Separate
freezer
unit
Kettle
Toaster
Juicer
-4
Smoothie
maker/
smoothie
blender
Q.1 Which of the following do you have in your home?
13-035911/Bia Periscope Study 2013 Ireland & GB/August 2013
(Base: All Adults 15+)
Utility Ownership In Home – 2013 VS. 2011 Differences (II)
ROI 2013
28
GB 2013
5
1
-2 -1
ANY
MICROWAVE
-1
Microwave
without grill
=
-1 -1
Microwave
with grill
-3
-4 -4
Grill
Deep
Fat Fryer
1
1
1
=
=
=
-1
-3
-6
Sandwich
maker
Food
processor
Wok
Steamer
Coffee
maker
Q.1 Which of the following do you have in your home?
13-035911/Bia Periscope Study 2013 Ireland & GB/August 2013
(Base: All Adults 15+)
Attitudes to Food – 2013 (I)
29
% Applies a lot/a little
ROI 2013
GB 2013
Dairy foods (milk/cheese) are an important part of my diet
91
90
I try to eat a lot of fruit and vegetables
93
92
I enjoy eating out
88
I tend to pick foods that are easy to prepare
76
I like to try new foods
78
79
I always try to eat high fibre foods
I rarely have time to eat a proper breakfast
87
82
84
75
36
44
Q.2 I am now going to read out some things people have said about their attitudes to the food they eat.
For each one, please tell me whether that statement applies to you personally a lot; a little or not at all?
13-035911/Bia Periscope Study 2013 Ireland & GB/August 2013
(Base: All Adults 15+)
Attitudes to Food – 2013 (II)
30
% Applies a lot/a little
ROI 2013
I try to eat foods that are low in fat
GB 2013
74
78
I think frozen food is as good as fresh in terms of quality
74
68
I tend to avoid sugary foods/sweets
69
73
I tend to pick foods that are quick to cook
71
68
I would often eat ‘ready prepared’/ ‘convenience meals’
48
I always try to buy brands that use environmentally
sensitive packaging
50
56
47
Q.2 I am now going to read out some things people have said about their attitudes to the food they eat.
For each one, please tell me whether that statement applies to you personally a lot; a little or not at all?
13-035911/Bia Periscope Study 2013 Ireland & GB/August 2013
(Base: All Adults 15+)
Attitudes to Food – ROI (I)
31
% Applies a lot/a little
Dairy foods (milk/cheese) are an important part of my diet
I try to eat a lot of fruit and vegetables
I enjoy eating out
I tend to pick foods that are easy to prepare
69
I like to try new foods
I rarely have time to eat a proper breakfast
79
77
78
80
77
74
78
84
81
78
79
79
75
72
I always try to eat high fibre foods
36
33
39
76
75
76
78
75
78
91
92
90
93
91
91
90
93
92
92
91
90
88
89
88
84
85
87
83
83
86
ROI 2013
ROI 2011
ROI 2009
ROI 2007
ROI 2005
ROI 2003
ROI 2001
47
47
49
44
Q.2 I am now going to read out some things people have said about their attitudes to the food they eat.
For each one, please tell me whether that statement applies to you personally a lot; a little or not at all?
13-035911/Bia Periscope Study 2013 Ireland & GB/August 2013
(Base: All Adults 15+)
Attitudes to Food – ROI (II)
32
% Applies a lot/a little
72
73
I try to eat foods that are low in fat
73
71
63
I think frozen food is as good as fresh in terms of quality
71
67
I tend to avoid sugary foods/sweets
65
I tend to pick foods that are quick to cook
53
58
50
48
45
I always try to buy brands that use
environmentally sensitive packaging
48
42
74
68
69
68
56
76
74
73
71
70
68
62
I would often eat ‘ready prepared’/ ‘convenience meals’
77
66
68
67
58
48
47
78
75
72
ROI 2013
ROI 2011
ROI 2009
ROI 2007
ROI 2005
ROI 2003
ROI 2001
64
62
61
58
51
Q.2 I am now going to read out some things people have said about their attitudes to the food they eat.
For each one, please tell me whether that statement applies to you personally a lot; a little or not at all?
13-035911/Bia Periscope Study 2013 Ireland & GB/August 2013
(Base: All Adults 16+)
Attitudes to Food – GB (I)
33
% Applies a lot/a little
90
88
91
93
90
92
90
93
92
90
87
85
83
87
90
Dairy foods (milk/cheese) are an important part of my diet
I try to eat a lot of fruit and vegetables
I enjoy eating out
78
78
77
I tend to pick foods that are easy to prepare
I like to try new foods
75
76
I always try to eat high fibre foods
I rarely have time to eat a proper breakfast
83
82
82
83
85
86
87
81
79
82
44
43
42
50
GB 2013
GB 2011
GB 2009
GB 2007
GB 2005
56
Q.2 I am now going to read out some things people have said about their attitudes to the food they eat.
For each one, please tell me whether that statement applies to you personally a lot; a little or not at all?
13-035911/Bia Periscope Study 2013 Ireland & GB/August 2013
(Base: All Adults 16+)
Attitudes to Food – GB (II)
34
% Applies a lot/a little
74
75
80
78
80
I try to eat foods that are low in fat
I think frozen food is as good as fresh in terms of quality
78
79
69
69
69
70
I tend to avoid sugary foods/sweets
75
71
72
70
77
77
I tend to pick foods that are quick to cook
56
I would often eat ‘ready prepared’/ ‘convenience meals’
I always try to buy brands that use
environmentally sensitive packaging
74
67
68
56
62
65
72
47
46
45
47
49
GB 2013
GB 2011
GB 2009
GB 2007
GB 2005
Q.2 I am now going to read out some things people have said about their attitudes to the food they eat.
For each one, please tell me whether that statement applies to you personally a lot; a little or not at all?
13-035911/Bia Periscope Study 2013 Ireland & GB/August 2013
(Base: All Adults 15+)
Attitudes to Frozen Vs. Chilled Food – 2013
35
ROI 2013
%
GB 2013
%
9
5
5
Frozen food is always better than
chilled food
Frozen food is usually better than
chilled food
10
About the same
51
Chilled food is usually better than
frozen food
23
Chilled food is always better than
frozen food
8
19%
10%
59
30%
22
31%
9
Q.81 Now I would like you to think about frozen and chilled food. By chilled food I mean food that you find in the chilled cabinet
in a supermarket. Which of these phrases best describes your opinion of frozen food and chilled food?
13-035911/Bia Periscope Study 2013 Ireland & GB/August 2013
(Base: All Adults 15+)
Attitudes to Frozen Vs. Chilled Food – ROI
36
New question in 2009
Frozen food is always better than
chilled food
Frozen food is usually better than
chilled food
About the same
Chilled food is usually better than
frozen food
Chilled food is always better than
frozen food
ROI 2009
%
ROI 2011
%
ROI 2013
%
13
9
9
10
10
52
51
22
23
7
8
9
19%
55
16
7
30%
Q.81 Now I would like you to think about frozen and chilled food. By chilled food I mean food that you find in the chilled cabinet
in a supermarket. Which of these phrases best describes your opinion of frozen food and chilled food?
13-035911/Bia Periscope Study 2013 Ireland & GB/August 2013
(Base: All Adults 16+)
Attitudes to Frozen Vs. Chilled Food – GB
37
New question in 2009
GB 2009
%
GB 2011
%
GB 2013
%
6
8
6
6
5
5
About the same
50
51
59
Chilled food is usually better than
frozen food
22
24
Frozen food is always better than
chilled food
Frozen food is usually better than
chilled food
Chilled food is always better than
frozen food
13
12
22
10%
31%
9
Q.81 Now I would like you to think about frozen and chilled food. By chilled food I mean food that you find in the chilled cabinet
in a supermarket. Which of these phrases best describes your opinion of frozen food and chilled food?
13-035911/Bia Periscope Study 2013 Ireland & GB/August 2013
(Base: All Adults 15+)
Average Portions of Dairy Products Eaten Daily – ROI Vs. GB
38
%
Five+
Four
Three
ROI 2007
ROI 2009
ROI 2011
13
10
11
10
24
Two
32
One
18
Don’t know/none
3
3
Average
14
27
11
25
ROI 2013
GB 2007
GB 2009
GB 2011
GB 2013
6
9
9
8
9
14
9
8
7
9
20
22
36
35
23
23
23
24
3
2
3
3
3
2
3
3
22
30
33
31
16
17
16
2
3
2
3
3
3
31
18
40
33
Q.63 On average, how many portions of dairy products do you eat everyday?
13-035911/Bia Periscope Study 2013 Ireland & GB/August 2013
(Base: All Adults 15+)
Portions of Fruit & Vegetables Eaten Every Day – ROI Vs. GB
39
%
ROI
2005
1-2
42
ROI
2007
ROI
2009
ROI
2011
ROI
2013
GB
2005
29
27
26
36
31
41
38
39
3-4
5-6
7-8
9+
None
Average
44
44
GB
2007
32
GB
2009
26
GB
2011
GB
2013
32
30
39
38
23
25
36
34
38
16
-
22
3
19
22
23
2
2 2
12 *
*2
3
3
3
28
-
22
3
31
28
28
13 4
31 2
133
3
3
4
4
21
3
3
21
3
Q.62 On average, how many portions of fruit and vegetables do you eat everyday?
13-035911/Bia Periscope Study 2013 Ireland & GB/August 2013
(Base: All Adults 15+)
Ownership Of An Allotment – ROI Vs. GB
40
New question in 2009
ROI
2009
%
ROI
2011
%
ROI
2013
%
GB
2009
%
GB
2011
%
GB
2013
%
Own/rent ….
8
7
6
6
5
4
An allotment
Q.16a Do you currently own or rent an allotment?
13-035911/Bia Periscope Study 2013 Ireland & GB/August 2013
(Base: All who have a garden/ allotment)
Produce Grown In Allotment – ROI Vs. GB
41
New question in 2009
ROI 2009 ROI 2011
%
%
ROI 2013
%
GB 2009
%
GB 2011
%
GB 2013
%
Grow your ….
own fruit, such as apples,
berries, etc
(23)
(25)
26
(18)
(20)
20
own vegetables, such as
carrots, cauliflower, etc
(27)
(26)
25
(22)
(23)
20
own herbs, such as parsley,
basil, etc
(30)
(27)
(24)
(24)
29
28
Q.16c Which of the following, if any, do you grow in your allotment ………?
13-035911/Bia Periscope Study 2013 Ireland & GB/August 2013
Attitudes Towards Cooking
Attitudes Towards Cooking: Summary
43

GB continues to boast a slightly better culinary expertise than that of ROI. Just under two thirds of residents in
GB claim that they “would be confident to cook a Sunday roast with all the trimmings/ would enjoy hosting a
dinner party where they do all the cooking”. ROI is displaying a growing confidence regarding their ability in
recent years.

In terms of attitude towards cooking, GB also displays a slightly more positive attitude in terms of the fun and
passion whilst ROI consumers were more likely to mention the importance of eating well. However, it seems that
children in ROI are much more interested than the older generation in cooking than children in GB, suggesting a
changing tide in the future perhaps. In addition, there is a substantially higher proportion of ROI adults attending /
taking a cooking class compared to GB.

The way in which attitudes about cooking and eating are lived out in behaviours illustrate that ROI and GB are
quite similar in general. But there are some differences. A much higher proportion of ROI adults will only eat out
for special occasions while getting everyone to sit down together to eat also poses a much bigger challenge here
than in GB. The use of ready to eat foods in GB households is higher than in ROI, as is the use of microwaves
for food preparation.

The proportion of those cooking a meal from scratch is similar in ROI and GB, though those claiming to do so
once/ few times a day is higher in ROI. Baking remains a lost art for the majority with over half of the adult
population in both regions claiming ‘never’ to have baked.

Convenience meals/ready prepared meals are viewed more positively in GB than ROI, particularly in terms of
value for money, being a good substitute for home cooked meals and always being in the home.
13-035911/Bia Periscope Study 2013 Ireland & GB/August 2013
(Base: All Adults 15+)
Level of Cooking Expertise – 2013
44
%
Can’t boil an egg
Can cook basic snacks (e.g.
beans on toast)
Can cook a simple dinner (e.g.
meat and three veg.)
ROI 2013
GB 2013
2
11
1
10
41%
35%
23
28
38
Would be confident that I could
produce a good Sunday roast
with all the trimmings
41
Would enjoy having a dinner
party where I do all the cooking
18
27
Q.4 Which one of these descriptions best describes your level of cooking expertise, or lack of, for that matter?
13-035911/Bia Periscope Study 2013 Ireland & GB/August 2013
(Base: All Adults 15+)
Level of Cooking Expertise – ROI (I)
45
%
Can’t boil an egg
Can cook basic snacks
(e.g. beans on toast)
Can cook a simple
dinner (e.g. meat and
three veg.)
ROI
2001
ROI
2003
ROI
2005
ROI
2007
ROI
2009
ROI
2011
ROI
2013
3
6
5
6
3
2
9
2
11
19
16
18
33
28
35
38
41
17
18
18
*
*
14
32
32
Would be confident that
I could produce a good
Sunday roast with all the
trimmings
38
Would enjoy having a
dinner party where I do
all the cooking
Couldn’t say
13
1
31
10
1
33
16
29
34
32
28
14
14
-
-
*
Q.4 Which one of these descriptions best describes your level of cooking expertise, or lack of, for that matter?
13-035911/Bia Periscope Study 2013 Ireland & GB/August 2013
(Base: All Adults 15+)
Level of Cooking Expertise – ROI (II)
46
%
AGE
SEX
Can’t boil an egg
Can cook basic snacks
(e.g. beans on toast)
Can cook a simple
dinner (e.g. meat and
three veg.)
Total
Male
2
11
3
18
Female
1
4
19
15-24
4
25-34
1
11
28
35-44
2
6
45+
1
7
4*
25
22
29
27
28
Main
Shopper
38
Would be confident that
I could produce a good
Sunday roast with all the
trimmings
51
32
45
49
44
41
41
30
Would enjoy having a
dinner party where I do
all the cooking
Couldn’t say
27
18
*
25
12
-
-
20
8
-
-
25
-
19
23
-
-
Q.4 Which one of these descriptions best describes your level of cooking expertise, or lack of, for that matter?
13-035911/Bia Periscope Study 2013 Ireland & GB/August 2013
(Base: All Adults 16+)
Level of Cooking Expertise – GB (I)
47
%
GB
2003
GB
2005
GB
2007
GB
2009
GB
2011
GB
2013
Can’t boil an egg
Can cook basic snacks (e.g.
beans on toast)
2
11
3
3
14
1
10
1
11
1
10
18
Can cook a simple dinner (e.g.
meat and three veg.)
20
23
23
23
37
39
38
28
27
27
*
*
-
22
27
Would be confident that I could
produce a good Sunday roast
with all the trimmings
43
Would enjoy having a dinner
party where I do all the cooking
23
27
Couldn’t say
1
1
33
32
20
-
Q.4 Which one of these descriptions best describes your level of cooking expertise, or lack of, for that matter?
13-035911/Bia Periscope Study 2013 Ireland & GB/August 2013
(Base: All Adults 16+)
Level of Cooking Expertise – GB (II)
48
%
AGE
SEX
Can’t boil an egg
Can cook basic snacks
(e.g. beans on toast)
Can cook a simple dinner
(e.g. meat and three veg.)
Total
Male
Female
16-24
1
10
1
1
5
3
16
22
16
23
25-34
35-44
45+
Main/Joint
Shopper
12
1
8
1
7
1
5
21
21
22
20
31
Would be confident that I
could produce a good
Sunday roast with all the
trimmings
44
33
32
38
43
40
45
32
27
Would enjoy having a
dinner party where I do all
the cooking
27
37
34
19
25
27
30
14
Q.4 Which one of these descriptions best describes your level of cooking expertise, or lack of, for that matter?
13-035911/Bia Periscope Study 2013 Ireland & GB/August 2013
(Base: All Adults 15+)
Attitude to Cooking – 2013
49
ROI 2013
%
GB 2013
%
A chore – something that has
to be done
25
25
Important because eating well
is important
34
Good fun at times
27
A passion – I love food
15
28
30
17
Q.5 And which of these phrases best describes your attitude to cooking?
13-035911/Bia Periscope Study 2013 Ireland & GB/August 2013
(Base: All Adults 15+)
Attitude to Cooking – ROI (I)
50
%
ROI
2001
A chore – something that has
to be done
ROI
2003
ROI
2005
33
ROI
2007
31
39
43
ROI
2009
38
34
33
A passion – I love food
Don’t know
22
5
2
27%
17
6
1
20
23%
6
1
26
25
36
34
23
27
33
26
Good fun at times
ROI
2013
40
31
Important because eating well
is important
ROI
2011
26%
38%
19
38%
41%
27%
8
-
12
15
15
*
*
*
Q.5 And which of these phrases best describes your attitude to cooking?
13-035911/Bia Periscope Study 2013 Ireland & GB/August 2013
(Base: All Adults 15+)
Attitude to Cooking – ROI (II)
51
%
AGE
SEX
Total
A chore – something
that has to be done
Important because
eating well is important
Good fun at times
A passion – I love food
Don’t know
25
Male
Female
15-24
20
30
33
30
*
18
18
*
36
41
21
25
*
23
31
33
28
12
17
45+
37
34
15
35-44
26
34
27
25-34
Main/Joint
Shopper
28
29
30
13
14
18
14
17
-
-
*
*
*
21
Q.5 And which of these phrases best describes your attitude to cooking?
13-035911/Bia Periscope Study 2013 Ireland & GB/August 2013
(Base: All Adults 16+)
Attitude to Cooking – GB (I)
52
%
GB 2005
A chore – something that has
to be done
31
Important because eating
well is important
26
GB 2007
GB 2009
GB 2011
GB 2013
25
27
25
29
28
28
31
31
15
14
38
27
Good fun at times
31
30
27
A passion – I love food
12
8
17
Q.5 And which of these phrases best describes your attitude to cooking?
13-035911/Bia Periscope Study 2013 Ireland & GB/August 2013
(Base: All Adults 16+)
Attitude to Cooking – GB (II)
53
%
AGE
SEX
Total
A chore – something
that has to be done
25
Important because
eating well is important
28
Good fun at times
30
A passion – I love food
17
Male
Female
16-24
20
31
32
30
19
26
32
27
16
18
25-34
35-44
45+
Main/Joint
Shopper
25
24
24
20
25
30
32
29
28
18
17
29
38
20
11
31
31
18
Q.5 And which of these phrases best describes your attitude to cooking?
13-035911/Bia Periscope Study 2013 Ireland & GB/August 2013
(Base: All with dependent children living in household)
Children’s Level of Interest in Cooking - 2013
ROI 2013
%
More interest
54
GB 2013
%
15
25
53
About the same
49
Less interest
24
Not stated
2
29
3
Q.5b Compared to your generation, would you say that your children have more interest, less interest or
about the same level of interest in cooking?
13-035911/Bia Periscope Study 2013 Ireland & GB/August 2013
(Base: All with dependent children living in household)
Children’s Level of Interest in Cooking – ROI
55
New question in 2011
ROI 2011
%
ROI 2013
%
More interest
22
25
About the same
53
49
Less interest
25
24
*
2
Not stated
Q.5b Compared to your generation, would you say that your children have more interest, less interest or
about the same level of interest in cooking?
13-035911/Bia Periscope Study 2013 Ireland & GB/August 2013
(Base: All with dependent children living in household)
Children’s Level of Interest in Cooking – GB
56
New question in 2011
GB 2011
%
GB 2013
%
15
More interest
27
53
About the same
51
Less interest
11
Not stated
11
29
3
Q.5b Compared to your generation, would you say that your children have more interest, less interest or
about the same level of interest in cooking?
13-035911/Bia Periscope Study 2013 Ireland & GB/August 2013
(Base: All Adults 15+)
Attitude Towards Cooking & Eating – 2013 (I)
57
% Applies a lot/a little
ROI 2013
GB 2013
It is important to spend time over dinner as
a family
85
I only eat out for special occasions
84
We usually have roast on Sundays
72
71
I would often make an extra effort to
prepare a special meal
71
66
I like to have ample time in the kitchen for
cooking/preparing meals
67
73
I really enjoy cooking and being able to
create a great meal
I regularly look up recipes to give me ideas
on what to cook
82
69
70
68
47
44
Q.34 I am going to read out some things that people have said about eating and cooking. For each one,
please tell me whether that statement applies to you personally a lot, a little or not at all?
13-035911/Bia Periscope Study 2013 Ireland & GB/August 2013
(Base: All Adults 15+)
Attitude Towards Cooking & Eating – 2013 (II)
58
% Applies a lot/a little
ROI 2013
GB 2013
I don’t like spending too much time on
cooking
58
I buy hot food from deli counters in
shops/supermarkets
43
I eat prepared sandwiches/rolls from deli
counters and shops
44
What I’m going to have for dinner is very
often a last minute choice
39
We use a lot of ready to eat foods in our
household
38
Cooking is something I have to do, not
something I enjoy
It’s often hard to get everyone in the
household to sit down together for a meal
43
46
52
I’m too busy to cook meals as often as I
would like
There was too much time spent
cooking/preparing food in my parents’ time
56
56
39
52
58
54
44
48
41
40
Q.34 I am going to read out some things that people have said about eating and cooking. For each one,
please tell me whether that statement applies to you personally a lot, a little or not at all?
13-035911/Bia Periscope Study 2013 Ireland & GB/August 2013
(Base: All Adults 15+)
Attitude Towards Eating & Cooking – ROI (I)
59
% Applies a lot/a little
It is important to spend time over dinner as
a family
I only eat out for special occasions
We usually have roast on Sundays
n/a
I would often make an extra effort to
prepare a special meal
I like to have ample time in the kitchen for
cooking/preparing meals
I really enjoy cooking and being able to
create a great meal
I regularly look up recipes to give me ideas
on what to cook
47
46
43
41
35 40
40
85
89
88
85
83
81
86
84
83
79
76
73
75
77
71
74
ROI 2013
71
69
ROI 2011
71
ROI 2009
70
ROI 2007
66
62
ROI 2005
64
ROI 2003
60
63
ROI 2001
55
58
73
70
67
62
60
56
58
70
65
61
59
57
52
58
Q.34 I am going to read out some things that people have said about eating and cooking. For each one,
please tell me whether that statement applies to you personally a lot, a little or not at all?
13-035911/Bia Periscope Study 2013 Ireland & GB/August 2013
(Base: All Adults 15+)
Attitude Towards Eating & Cooking – ROI (II)
60
% Applies a lot/a little
58
59
60
63
62
62
65
I don’t like spending too much time on
cooking
43
45
43
I buy hot food from deli counters in
shops/supermarkets
55
54
56
45
44
44
I eat prepared sandwiches/rolls from deli
counters and shops
46
50
What I’m going to have for dinner is very
often a last minute choice
I’m too busy to cook meals as often as I
would like
We use a lot of ready to eat foods in our
household
45
39
40
40
39
38
37
40
43
42
46
It’s often hard to get everyone in the
household to sit down together for a meal
57
52
51
51
54
53
52
ROI 2013
ROI 2011
ROI 2009
ROI 2007
ROI 2005
ROI 2003
ROI 2001
50
47
47
46
Cooking is something I have to do, not
something I enjoy
There was too much time spent
cooking/preparing food in my parents’ time
53
49
44
40
42
49
49
48
49
48
50
46
48
47
55
54
55
55
58
61
60
55
53
Q.34 I am going to read out some things that people have said about eating and cooking. For each one,
please tell me whether that statement applies to you personally a lot, a little or not at all?
13-035911/Bia Periscope Study 2013 Ireland & GB/August 2013
(Base: All Adults 16+)
Attitude Towards Eating & Cooking – GB (I)
61
% Applies a lot/a little
82
82
84
80
81
It is important to spend time over dinner as
a family
I only eat out for special occasions
72
73
73
65
71
71
71
70
We usually have roast on Sundays
67
I would often make an extra effort to
prepare a special meal
63
58
I really enjoy cooking and being able to
create a great meal
I regularly look up recipes to give me ideas
on what to cook
72
70
59
79
GB 2013
GB 2011
GB 2009
GB 2007
GB 2005
66
69
I like to have ample time in the kitchen for
cooking/preparing meals
75
70
73
62
68
70
69
63
44
43
48
46
48
Q.34 I am going to read out some things that people have said about eating and cooking. For each one,
please tell me whether that statement applies to you personally a lot, a little or not at all?
13-035911/Bia Periscope Study 2013 Ireland & GB/August 2013
(Base: All Adults 16+)
Attitude Towards Eating & Cooking – GB (II)
62
% Applies a lot/a little
56
59
55
62
63
I don’t like spending too much time on
cooking
I buy hot food from deli counters in
shops/supermarkets
43
51
53
57
55
46
I eat prepared sandwiches/rolls from deli
counters and shops
52
39
41
40
GB 2013
GB 2011
GB 2009
GB 2007
GB 2005
48
59
66
54
55
55
58
58
Cooking is something I have to do, not
something I enjoy
It’s often hard to get everyone in the
household to sit down together for a meal
64
59
58
61
56
52
55
49
We use a lot of ready to eat foods in our
household
There was too much time spent
cooking/preparing food in my parents’ time
59
56
What I’m going to have for dinner is very
often a last minute choice
I’m too busy to cook meals as often as I
would like
52
52
41
43
52
52
55
40
42
37
40
45
Q.34 I am going to read out some things that people have said about eating and cooking. For each one,
please tell me whether that statement applies to you personally a lot, a little or not at all?
13-035911/Bia Periscope Study 2013 Ireland & GB/August 2013
(Base: All Adults 15+)
Incidence Of Attending/Taking Cooking Classes In Past 3 Years - 2013
ROI 2013
GB 2013
12%
6%
(12%)
63
(5%)
Yes
Yes
Higher Amongst:
•
•
•
•
•
( ) = 2011 figures
Female
15-24 yrs
Dublin
Entertain more at home nowadays
Students
•
•
•
•
16-24 yrs
Entertain at home more often
Students
3+ household
Q.6 Have you taken any cooking lessons, attended demonstrations or taken part in any cookery courses in the past three years?
13-035911/Bia Periscope Study 2013 Ireland & GB/August 2013
(Base: All Adults 15+)
Incidence Of Attending/Taking Cooking Classes In Past 3 Years
– ROI Vs. GB
64
New question in 2009
% Yes
% Yes
9%
ROI 2009
ROI 2011
ROI 2013
GB 2009
5%
12%
GB 2011
5%
12%
GB 2013
(12%)
6%
(5%)
Yes
Yes
Higher Amongst:
•
•
•
•
•
Female
15-24 yrs
Dublin
Entertain more at home nowadays
Students
•
•
•
•
16-24 yrs
Entertain at home more often
Students
3+ household
Q.6 Have you taken any cooking lessons, attended demonstrations or taken part in any cookery courses in the past three years?
13-035911/Bia Periscope Study 2013 Ireland & GB/August 2013
(Base: All Markets All Adults 15+)
Frequency of Preparing/Cooking Meals From Scratch – 2013
65
%
ROI 2013
GB 2013
36
Once/few times a day
48
28
Few times a week
19
Once a week
8
13
Once/few times a month
7
7
Less often
7
8
9
8
Few times a week
Few times a week
Never
Average
Q.7 About how often would you prepare or cook a meal from scratch? (i.e. using raw/fresh/primary ingredients)?
13-035911/Bia Periscope Study 2013 Ireland & GB/August 2013
(Base: All Adults 15+)
Frequency of Preparing/Cooking Meals From Scratch – ROI
66
%
ROI
2005
Once/few times a day
Few times a week
35
ROI
2007
ROI
2009
ROI
2011
ROI
2013
47
48
18
19
9
8
7
7
10
7
9
7
9
Once
per week
Once
per week
Few times
a week
29
43
22
21
Once a week
8
Once/few times a month
9
10
13
20
9
6
Less often
Never
Average
16
12
13
11
14
Once
per week
Once
per week
Q.7 About how often would you prepare or cook a meal from scratch? (i.e. using raw/fresh/primary ingredients)?
13-035911/Bia Periscope Study 2013 Ireland & GB/August 2013
(Base: All Adults 16+)
Frequency of Preparing/Cooking Meals From Scratch – GB
67
%
Once/few times a day
GB
2005
GB
2007
23
26
GB
2009
39
Few times a week
32
GB
2011
GB
2013
33
36
30
28
12
13
7
7
7
11
8
Once
per week
Few times
a week
31
30
Once a week
15
Once/few times a month
9
Less often
Never
Average
14
8
10
10
11
11
10
7
7
6
Once
per week
Once
per week
Once
per week
8
Q.7 About how often would you prepare or cook a meal from scratch? (i.e. using raw/fresh/primary ingredients)?
13-035911/Bia Periscope Study 2013 Ireland & GB/August 2013
(Base: All Adults 15+)
Frequency Of Cooking Meals From Scratch Compared
To 12 Months Ago – 2013
ROI 2013
More often
Less often
17
8
68
GB 2013
15
8
Q.8 Thinking back to 12 months ago, would you say that you are preparing /cooking meals from scratch?
(i.e. using raw/ fresh/primary ingredients) more often, less often or about the same?
13-035911/Bia Periscope Study 2013 Ireland & GB/August 2013
(Base: All Adults 18+)
Frequency Of Cooking Meals From Scratch Compared
To 12 Months Ago – ROI
69
New question in 2009
More often
ROI 2009
%
ROI 2011
%
ROI 2013
%
15
16
17
77
75
7
8
About the same
73
Less often
11
 15-34 yrs, entertaining at home more,
buy organic food monthly
Q.8 Thinking back to 12 months ago, would you say that you are preparing /cooking meals from scratch?
(i.e. using raw/ fresh/primary ingredients) more often, less often or about the same?
13-035911/Bia Periscope Study 2013 Ireland & GB/August 2013
(Base: All Adults 18+)
Frequency Of Cooking Meals From Scratch Compared
To 12 Months Ago – GB
70
New question in 2009
GB 2009
%
GB 2011
%
GB 2013
%
More often
15
15
15
About the same
77
77
77
Less often
8
7
8
 18-24 yrs, C1’s, can cook, entertain at home
more often, have children, 3+ in household
Q.8 Thinking back to 12 months ago, would you say that you are preparing /cooking meals from scratch?
(i.e. using raw/ fresh/primary ingredients) more often, less often or about the same?
13-035911/Bia Periscope Study 2013 Ireland & GB/August 2013
(Base: All Adults 15+)
Frequency Of Baking From Scratch – 2013
71
%
ROI 2013
GB 2013
55
15
2
7
1
Once/few times a
day
9
3
Few times a week
19
8
Once a week
Once/few times a
month
13
52
16
Less often
Never
Q.9a How often would you bake (i.e. cakes, biscuits or breads) at home from scratch (i.e. using raw/fresh/primary ingredients)?
13-035911/Bia Periscope Study 2013 Ireland & GB/August 2013
(Base: All Adults 15+)
Frequency Of Baking From Scratch – ROI
New question in 2011
72
%
ROI 2011
ROI 2013
Once/few times a day
Few times a week
1
5
2
7
Once a week
11
9
Once/few times a month
13
15
Less often
13
13
Never
56
55
Q.9a How often would you bake (i.e. cakes, biscuits or breads) at home from scratch (i.e. using raw/fresh/primary ingredients)?
13-035911/Bia Periscope Study 2013 Ireland & GB/August 2013
(Base: All Adults 16+)
Frequency Of Baking From Scratch – GB
New question in 2011
73
%
GB 2011
GB 2013
Once/few times a day
Few times a week
Once a week
1
5
7
1
3
8
Once/few times a month
18
19
Less often
15
16
Never
55
52
Q.9a How often would you bake (i.e. cakes, biscuits or breads) at home from scratch (i.e. using raw/fresh/primary ingredients)?
13-035911/Bia Periscope Study 2013 Ireland & GB/August 2013
(Base: All Adults 15+)
Frequency Of Using Cake Or Bread Mixes – 2013
74
%
ROI 2013
*
*
Once/few times a
day
1
1
Few times a week
3
3
Once a week
GB 2013
7
74
9
Once/few times a
month
14
70
18
Less often
Never
Q.9b How often would you bake (i.e. cakes, biscuits or breads) at home using cake or bread mixes?
13-035911/Bia Periscope Study 2013 Ireland & GB/August 2013
(Base: All Adults 15+)
Frequency Of Using Cake Or Bread Mixes – ROI
New question in 2011
75
%
ROI 2011
ROI 2013
Once/few times a day
Few times a week
Once a week
Once/few times a month
2
7
*
3 1
7
Less often
17
14
71
74
Never
Q.9b How often would you bake (i.e. cakes, biscuits or breads) at home using cake or bread mixes?
13-035911/Bia Periscope Study 2013 Ireland & GB/August 2013
(Base: All Adults 16+)
Frequency Of Using Cake Or Bread Mixes – GB
New question in 2011
76
%
Once/few times a day
Few times a week
Once a week
Once/few times a month
Less often
GB 2011
2
3
GB 2013
3
8
12
1
19
16
16
Never
67
52
Q.9a How often would you bake (i.e. cakes, biscuits or breads) at home using cake or bread mixes?
13-035911/Bia Periscope Study 2013 Ireland & GB/August 2013
(Base: All who prepare own meals)
Preparation of Food x Volumetrics – 2013 Overview
(% prepare own meals)
ROI
77
GB
2013 (71%)
2013 (76%)
Grilled
15
13
Boiled
16
12
16
Oven baked/roasted
17
12
On the hob
10
Uncooked/cold
10
Fried
10
Microwaved
6
Steamed
8
Stir fry/wok
Other
8
*
10
10
12
7
13
*
Q.31a Thinking about all the food you prepare in home, what proportion would you prepare in the following ways?
77
13-035911/Bia Periscope Study 2013 Ireland & GB/August 2013
(Base: All who prepare own meals)
Preparation of Food in Home – ROI
78
%
Grilled
80
n/a
n/a
81
Boiled
80
87
89
91
Oven baked/roasted
51
Uncooked/ cold
59
49
54
Fried
62
56
55
On the hob
59
31
Microwaved
87
64
ROI 2013
ROI 2011
ROI 2009
40
34
40
Steamed
Stir fry/wok
45
43
44
48
42
*Change of question wording in 2013
Q.31a Thinking about all the food you prepare in home, what proportion would you prepare in the following ways?
13-035911/Bia Periscope Study 2013 Ireland & GB/August 2013
(Base: All who prepare own meals)
Preparation of Food in Home – GB
79
%
Grilled
75
n/a
n/a
69
Boiled
91
92
95
Oven baked/roasted
55
Uncooked/ cold
61
58
70
71
73
68
71
68
On the hob
Microwaved
Stir fry/wok
67
65
55
Fried
Steamed
78
78
37
46
42
GB 2013
GB 2011
GB 2009
52
48
52
*Change of question wording in 2013
Q.31a Thinking about all the food you prepare in home, what proportion would you prepare in the following ways?
13-035911/Bia Periscope Study 2013 Ireland & GB/August 2013
(Base: All Adults 15+)
Frequency of Using Ready Prepared Ingredients – 2013
80
%
31
21
21
21
17
17
14
14
16
13
8
6
Once/few times a Few times a week
day
Once a week
ROI 2013
Once/few times a
month
Less often
Never
GB 2013
Q.9 When cooking at home how often do you use meal components, that is ready prepared ingredients that need to be
added together for a meal? (e.g. jar of sauce and rice, or diced chicken and sauce etc.).
13-035911/Bia Periscope Study 2013 Ireland & GB/August 2013
(Base: All Adults 15+)
Frequency of Using Ready Prepared Ingredients – ROI (I)
81
%
Once/few times a day
6
6
8
8
7
21
23
21
25
21
Few times a week
Once a week
16
Once/few times a month
Less often
Never
17
17
15
16
15
19
19
21
21
ROI 2013
ROI 2011
ROI 2009
ROI 2007
ROI 2005
19
17
17
21
20
16
17
16
17
17
Q.9 When cooking at home how often do you use meal components, that is ready prepared ingredients that need to be
added together for a meal? (e.g. jar of sauce and rice, or diced chicken and sauce etc.).
13-035911/Bia Periscope Study 2013 Ireland & GB/August 2013
(Base: All Adults 15+)
Frequency of Using Ready Prepared Ingredients – ROI (II)
82
%
AGE
SEX
Total
Male
Female
15-24
25-34
35-44
45+
Main
Shopper
Once/few times a day
8
6
10
8
8
10
7
9
Few times a week
21
14
18
24
25
Less often
25
20
17
20
18
14
17
16
21
13
16
13
Never
24
29
16
21
17
Once/few times a month
28
20
18
Once a week
21
21
11
10
26
25
20
13
18
16
16
15
21
10
6
Q.9 When cooking at home how often do you use meal components, that is ready prepared ingredients that need to be
added together for a meal? (e.g. jar of sauce and rice, or diced chicken and sauce etc.).
13-035911/Bia Periscope Study 2013 Ireland & GB/August 2013
(Base: All Adults 16+)
Frequency of Using Ready Prepared Ingredients – GB (I)
83
%
6
Once/few times a day
4
8
7
9
31
31
32
Few times a week
21
20
22
23
21
Once a week
14
14
15
16
16
Once/few times a month
Less often
Never
10
36
35
GB 2013
GB 2011
GB 2009
GB 2007
GB 2005
14
12
14
13
13
12
11
9
10
Q.9 When cooking at home how often do you use meal components, that is ready prepared ingredients that need to be
added together for a meal? (e.g. jar of sauce and rice, or diced chicken and sauce etc.).
13-035911/Bia Periscope Study 2013 Ireland & GB/August 2013
(Base: All Adults 16+)
Frequency of Using Ready Prepared Ingredients – GB (II)
84
%
AGE
SEX
Total
Male
Female
16-24
25-34
35-44
45+
Main/Joint
Shopper
Once/few times a day
6
5
7
9
6
5
5
7
Few times a week
31
31
Once a week
Once/few times a month
21
14
21
26
32
34
35
21
22
21
23
16
15
14
17
Never
13
14
22
20
13
Less often
34
40
11
12
14
12
15
12
13
14
12
12
11
9
10
13
16
10
Q.9 When cooking at home how often do you use meal components, that is ready prepared ingredients that need to be
added together for a meal? (e.g. jar of sauce and rice, or diced chicken and sauce etc.).
13-035911/Bia Periscope Study 2013 Ireland & GB/August 2013
(Base: All Adults 15+)
Attitude Towards Convenience Meals – 2013 (I)
85
% agree strongly/slightly
81
Are easy to cook
87
81
Are easy to prepare
86
80
Are quick to cook
85
59
Are expensive
Are filling
Are a good substitute for home
cooked meals when time is limited
47
ROI 2013
45
42
GB 2013
42
49
Q.80 I am going to read out some things people have said about ready meals or convenience meals (by this I mean meals
you buy that only need to be heated up) For each please tell me how strongly you agree or disagree with each statement.
13-035911/Bia Periscope Study 2013 Ireland & GB/August 2013
(Base: All Adults 15+)
Attitude Towards Convenience Meals – 2013 (II)
86
% agree strongly/slightly
42
Taste great
37
44
Have poor quality ingredients
37
30
Are good value for money
42
Always have at home
Have natural ingredients/
good for you
ROI 2013
28
37
GB 2013
23
24
Q.80 I am going to read out some things people have said about ready meals or convenience meals (by this I mean meals
you buy that only need to be heated up) For each please tell me how strongly you agree or disagree with each statement.
13-035911/Bia Periscope Study 2013 Ireland & GB/August 2013
(Base: All Adults 15+)
Attitude Towards Convenience Meals – ROI (I)
87
% agree strongly/slightly
81
75
Are easy to cook
80
81
78
80
Are easy to prepare
80
77
Are quick to cook
59
61
63
Are expensive
63
45
45
Are filling
42
Are a good substitute for home
cooked meals when time is limited
41
80
85
86
86
85
84
87
86
85
85
68
72
ROI 2013
ROI 2011
ROI 2009
ROI 2007
ROI 2005
ROI 2003
51
50
48
52
48
47
53
n/a
Q.80 I am going to read out some things people have said about ready meals or convenience meals (by this I mean meals
you buy that only need to be heated up) For each please tell me how strongly you agree or disagree with each statement.
13-035911/Bia Periscope Study 2013 Ireland & GB/August 2013
(Base: All Adults 15+)
Attitude Towards Convenience Meals – ROI (II)
88
% agree strongly/slightly
39
Taste great
Have poor quality ingredients
33
42
44
44
44
50
44
40
39
42
41
30
32
30
31
Are good value for money
37
38
28
28
29
Always have at home
Have natural ingredients/
good for you
23
24
22
22
35
37
41
ROI 2013
ROI 2011
ROI 2009
ROI 2007
ROI 2005
ROI 2003
28
27
Q.80 I am going to read out some things people have said about ready meals or convenience meals (by this I mean meals
you buy that only need to be heated up) For each please tell me how strongly you agree or disagree with each statement.
13-035911/Bia Periscope Study 2013 Ireland & GB/August 2013
(Base: All Adults 16+)
Attitude Towards Convenience Meals – GB (I)
89
% Agree Strongly/Slightly
87
89
89
88
84
86
88
89
84
84
85
86
87
84
84
Are easy to cook
Are easy to prepare
Are quick to cook
47
47
49
Are expensive
53
51
42
Are filling
Are a good substitute for home cooked meals
when time is limited
GB 2013
GB 2011
GB 2009
GB 2007
GB 2005
47
48
47
45
49
53
51
56
53
Q.80 I am going to read out some things people have said about ready meals or convenience meals (by this I mean meals
you buy that only need to be heated up) For each please tell me how strongly you agree or disagree with each statement.
13-035911/Bia Periscope Study 2013 Ireland & GB/August 2013
(Base: All Adults 16+)
Attitude Towards Convenience Meals – GB (II)
90
% Agree Strongly/Slightly
37
40
40
40
36
Taste great
37
39
39
34
34
Have poor quality ingredients
42
49
46
43
46
Are good value for money
GB 2013
GB 2011
GB 2009
GB 2007
GB 2005
37
44
Always have at home
39
45
45
Have natural ingredients/good for you
24
27
27
27
24
Q.80 I am going to read out some things people have said about ready meals or convenience meals (by this I mean meals
you buy that only need to be heated up) For each please tell me how strongly you agree or disagree with each statement.
13-035911/Bia Periscope Study 2013 Ireland & GB/August 2013
(Base: All Adults 15+)
Incidence of Eating Convenience Meals – ROI Vs. GB
91
%
ROI
More often
GB
2005
2007
2009
2011
2013
11
9
7
7
6
2005
11
2007
2009
2011
2013
7
7
8
8
25
23
25
21
Less often
31
27
31
36
35
31
Q.79 Thinking back to 12 months ago, would you say that you are eating ready
made/convenience meals more often, less often or about the same?
13-035911/Bia Periscope Study 2013 Ireland & GB/August 2013
(Base: All Adults 15+)
Incidence of Eating Convenience Meals – ROI 2013
SEX
92
AGE
Total
Male
Female
More often
6
6
5
Less often
35
34
36
15-24
25-34
10
8
31
37
35-44
45+
Main/Joint
Shopper
3
4
6
34
36
38
Q.79 Thinking back to 12 months ago, would you say that you are eating ready
made/convenience meals more often, less often or about the same?
13-035911/Bia Periscope Study 2013 Ireland & GB/August 2013
(Base: All Adults 16+)
Incidence of Eating Convenience Meals – GB 2013
SEX
Total
Male
More often
8
10
Less often
25
23
93
AGE
Female
16-24
15
6
27
29
25-34
10
30
35-44
45+
Main/Joint
Shopper
6
6
7
22
24
25
Q.79 Thinking back to 12 months ago, would you say that you are eating ready
made/convenience meals more often, less often or about the same?
13-035911/Bia Periscope Study 2013 Ireland & GB/August 2013
(Base: All who would buy a ‘meal deal’ from the supermarket)
Frequency Of Buying A ‘Meal Deal’ From The Supermarket
Compared To 12 Months Ago - 2013
ROI 2013
%
More often
21
About the same
53
94
GB 2013
%
26
60
Less often
22
Not stated
4
14
1
Q.11a Thinking back to 12 months ago, would you say that you are buying a “meal deal” from the supermarket (i.e. €12 value
deal for dinner, desert and wine) more often, less often or about the same?
13-035911/Bia Periscope Study 2013 Ireland & GB/August 2013
(Base: All who would buy a ‘meal deal’ from the supermarket)
Frequency Of Buying A ‘Meal Deal’ From The Supermarket
Compared To 12 Months Ago – ROI
95
New question in 2011
ROI 2011
%
More often
27
ROI 2013
%
21
53
About the same
59
22
Less often
12
Not stated
3
4
Q.11a Thinking back to 12 months ago, would you say that you are buying a “meal deal” from the supermarket (i.e. €12 value
deal for dinner, desert and wine) more often, less often or about the same?
13-035911/Bia Periscope Study 2013 Ireland & GB/August 2013
(Base: All who would buy a ‘meal deal’ from the supermarket)
Frequency Of Buying A ‘Meal Deal’ From The Supermarket
Compared To 12 Months Ago – GB
96
New question in 2011
GB 2011
%
GB 2013
%
More often
28
26
About the same
60
60
12
1
14
1
Less often
Not stated
Q.11a Thinking back to 12 months ago, would you say that you are buying a “meal deal” from the supermarket (i.e. €12 value
deal for dinner, desert and wine) more often, less often or about the same?
13-035911/Bia Periscope Study 2013 Ireland & GB/August 2013
(Base: All Adults 15+)
Ranking of Factors Considered Important When
Eating/Preparing Food in Home – 2013
97
ROI
1st
Taste
GB
1st/2nd
27
Quality
Healthiness
49
46
21
1st/2nd
1st
68
15
41
37
10
20
5
12
Freshness
8
19
6
14
Ease of preparation
6
10
5
Enjoyment
4
10
6
Safeness of food
Nutritional value
16
7
10
4
Value for money
16
8
Price
3
Variety
1
8
3
9
21
3
6
3
7
13
4
3
1
7
4
Q.39 Thinking about what are the most important considerations for you when eating/preparing food in home, can you rank the
following factors from 1 to 11 where 1 is the most important consideration to 11 which is the least important consideration?
13-035911/Bia Periscope Study 2013 Ireland & GB/August 2013
(Base: All Adults 15+)
Ranking of Factors Considered Important When
Eating/Preparing Food in Home – ROI
1st
1st/2nd
27
29
Taste
Quality
Healthiness
Freshness
Ease of preparation
Enjoyment
Safeness of food
Nutritional value
Value for money
Price
Variety
6
7
8
7
8
6
6
12
13
10
10
10
6
10
8
11
7
4
5
4
6
5
7
6
5
7
7
4
3
3
6
3
8
9
8
3
3
3
3
3
2
2
1
1
1
1
1
98
21
21
19
36
33
46
49
54
52
57
41
33
41
45
42
37
20
15
15
21
16
19
16
16
18
22
10
15
13
15
12
10
10
10
14
13
16
11
11
14
14
10
8
9
10
7
16
17
16
9
8
8
8
9
6
6
3
4
5
5
ROI 2013
ROI 2011
ROI 2009
ROI 2007
ROI 2005
7
Q.39 Thinking about what are the most important considerations for you when eating/preparing food in home, can you rank the
following factors from 1 to 11 where 1 is the most important consideration to 11 which is the least important consideration?
13-035911/Bia Periscope Study 2013 Ireland & GB/August 2013
(Base: All Adults 16+)
Ranking of Factors Considered Important
when Eating/Preparing Food in Home – GB
1st
Quality
Healthiness
Freshness
Ease of preparation
Enjoyment
Safeness of food
Nutritional value
Value for money
Price
Variety
1st/2nd
68
65
61
67
68
49
47
44
49
53
Taste
37
44
38
38
40
15
17
11
9
12
5
5
7
6
5
6
9
8
6
6
5
5
7
8
4
6
5
7
7
5
3
3
2
3
2
3
2
2
1
2
4
6
7
5
5
3
4
3
4
3
1
1
1
1
1
99
12
13
14
12
12
14
16
16
15
14
9
9
12
13
10
21
15
18
19
16
6
7
5
4
5
7
6
7
6
6
GB 2013
GB 2011
GB 2009
GB 2007
GB 2005
13
15
15
11
13
7
10
9
10
8
4
4
5
4
5
Q.39 Thinking about what are the most important considerations for you when eating/preparing food in home, can you rank the
following factors from 1 to 11 where 1 is the most important consideration to 11 which is the least important consideration?
13-035911/Bia Periscope Study 2013 Ireland & GB/August 2013
100
Food Behaviours At Lunch Time
13-035911/Bia Periscope Study 2013 Ireland & GB/August 2013
Food Behaviours At Lunch Time: Summary
101

The majority of adults across all ROI and GB eat their lunch at home. Figures for those eating
lunch at home versus work are very similar in both markets.

In ROI, more than half of those who usually eat their lunch in work are bringing their own lunch
more often than before. While the proportion of those bringing their own lunch more often in GB
has been steadily increasing in recent years, it still remains much lower than in ROI, at around 4
in 10.

The proportion of those going out to eat lunch more often has decreased in both regions. Again
however, there are substantially more ROI than GB adults who claim to be eating out less often
than before.

The contents of children's lunchboxes in ROI and GB are similar when it comes to staple
components like sandwiches, fruit and yoghurt.

However, healthy eating policies across schools in ROI means that crisps appear in only
5% of ROI lunchboxes. In GB, they are present in 46% of lunchboxes.

Water and juice are equally popular in ROI while juice is more popular than water in GB.
Milk is also more popular in ROI than GB.
13-035911/Bia Periscope Study 2013 Ireland & GB/August 2013
(Base: All Adults 15+)
Place Where Usually Eat Lunch – 2013
102
ROI 2013
%
GB 2013
%
At work
38
37
At home
62
63
Q.32 During the week, do you usually eat lunch at work or at home?
13-035911/Bia Periscope Study 2013 Ireland & GB/August 2013
(Base: All Adults 15+)
Place Where Usually Eat Lunch – ROI
103
New question in 2009
ROI 2009
%
ROI 2011
%
ROI 2013
%
At work
36
35
38
At home
64
65
62
Q.32 During the week, do you usually eat lunch at work or at home?
13-035911/Bia Periscope Study 2013 Ireland & GB/August 2013
(Base: All Adults 16+)
Place Where Usually Eat Lunch – GB
104
New question in 2011
GB 2009
%
At work
At home
38
62
GB 2011
%
44
56
GB 2013
%
37
63
Q.32 During the week, do you usually eat lunch at work or at home?
13-035911/Bia Periscope Study 2013 Ireland & GB/August 2013
(Base: All who usually eat lunch at work)
Change In Frequency Of Workplace Lunchtime Habits
– ROI Vs. GB (I)
105
New question in 2009
Bring in my own lunch
ROI
2009
%
ROI
2011
%
ROI
2013
%
GB
2009
%
Prepare my lunch at work
GB
2011
%
GB
2013
%
ROI
2009
%
15
32
More often
43
49
17
13
GB
2009
%
GB
2011
%
GB
2013
%
4
8
6
14
16
23
13
ROI
2013
%
39
55
10
Less often
33
ROI
2011
%
23
14
26
9
11
10
81
11
58
No change
46
42
54
62
51
60
76
81
62
34
Q.32a For lunch at work, have you been doing any of the following more often or less often, or have you made no change?
13-035911/Bia Periscope Study 2013 Ireland & GB/August 2013
(Base: All who usually eat lunch at work)
Change In Frequency Of Workplace Lunchtime Habits
– ROI Vs. GB (II)
106
New question in 2009
Go out to eat lunch
More often
ROI
2009
%
ROI
2011
%
ROI
2013
%
12
11
8
GB
2009
%
15
Go out & get sandwich & bring it back to work
GB
2011
%
GB
2013
%
8
8
22
Less often
36
34
36
51
ROI
2011
%
ROI
2013
%
GB
2009
%
20
18
16
21
23
19
28
66
No change
ROI
2009
%
54
56
70
28
30
23
53
57
69
51
55
GB
2011
%
GB
2013
%
12
11
22
24
66
65
Q.32a For lunch at work, have you been doing any of the following more often or less often, or have you made no change?
13-035911/Bia Periscope Study 2013 Ireland & GB/August 2013
(Base: All Adults 15+)
Responsible For Preparing Kids Lunch Box – 2013
107
%
ROI 2013
24%
GB 2013
18%
(25%)
(18%)
Yes
Yes
Higher Amongst:
• Females
• 35-44 yrs
• Main/joint shopper
( ) = 2011 figures
• Females
• 35-44 yrs
• Main/joint shoppers
Q.33 Do you have any children in your household for whom you are responsible for preparing their lunch pack/ lunch box?
13-035911/Bia Periscope Study 2013 Ireland & GB/August 2013
(Base: All Adults 15+)
Responsible For Preparing Kids Lunch Box – ROI Vs. GB
108
New question in 2009
% Yes
% Yes
20%
ROI 2009
ROI 2011
25%
ROI 2013
24%
(12%)
Yes
20%
GB 2009
GB 2011
18%
GB 2013
18%
(5%)
Yes
Higher Amongst:
• Females
• 35-44 yrs
• Main/joint shopper
• Females
• 35-44 yrs
• Main/joint shoppers
Q.33 Do you have any children in your household for whom you are responsible for preparing their lunch pack/ lunch box?
13-035911/Bia Periscope Study 2013 Ireland & GB/August 2013
(Base: All who pack kids lunch boxes)
Usual Contents Of Kids Lunch Boxes – 2013
109
ROI
%
GB
%
26
Cereal bars
Crisps
5
Popcorn
5
32
46
2
Fruit
10
6
47
Juice
Milk
13
Bottle of water
52
5
48
37
54
Yoghurt
1
55
4
Cheese snack/cheese strings
Other
75
74
Smoothie
Rice pudding
93
90
Sandwiches
14
9
32
16
Q.33a What would their lunch boxes usually contain?
13-035911/Bia Periscope Study 2013 Ireland & GB/August 2013
(Base: All who pack kids lunch boxes)
Usual Contents Of Kids Lunch Boxes – ROI Vs. GB
110
New question in 2009
ROI
%
GB
%
90
94
89
Sandwiches
26
26
33
Cereal bars
Crisps
Popcorn
5
4
9
5
6
2
1
2
13
74
71
73
Fruit
Smoothie
10
7
11
47
48
Juice
13
10
13
Milk
Bottle of water
Yoghurt
Rice pudding
1
2
3
14
20
Cheese snack/cheese strings
Other
9
8
9
32
30
32
60
4
2
4
36
ROI 2013
ROI 2011
ROI 2009
93
90
46
44
46
75
75
67
6
4
6
5
8
6
48
39
37
54
44
53
82
52
53
48
37
29
29
55
54
52
32
28
29
16
21
20
GB 2013
GB 2011
GB 2009
Q.33a What would their lunch boxes usually contain?
110
13-035911/Bia Periscope Study 2013 Ireland & GB/August 2013
111
Eating in Home
13-035911/Bia Periscope Study 2013 Ireland & GB/August 2013
Eating In Home: Summary
112

In stark contrast to GB, where only one quarter of adults are likely to eat their main meal in the
kitchen/breakfast room (where food is cooked), 80% of ROI adults have their meal here.
Living/dining room/ lounge eating is much more popular in GB for more than half of adults.

There are more adults in GB than in ROI who take responsibility for preparing their own meal. In
GB, there is also a slightly higher proportion of more male responsibility evident amongst those
claiming to always cook their own meal.

Across both markets, the percentage of those eating together on weekdays and at the weekend,
are very similar. In ROI, there is a greater likelihood that there will be someone missing from the
main meal during the week compared to GB.

The incidence of entertaining at home more often has decreased in GB since 2011 meaning that
ROI adults are now more likely than their GB neighbours to be entertaining at home more often.

Preparation of Italian cuisine remains the most popular food type in ROI and GB. BBQ (steak/
burgers etc) and Chinese food are the next most popular in both markets. Indian food is
considerably higher in GB than in ROI.

In an effort to make eating a meal different to usual, GB adults are much more likely to get a
takeaway, experiment or buy a meal deal than ROI adults. In contrast, ROI adults are far more
likely to take more care about the meat/ fish that they serve when they are looking to do
something different.
13-035911/Bia Periscope Study 2013 Ireland & GB/August 2013
(Base: All Adults 15+)
Where Main Meal Takes Place in the Household – 2013
113
%
ROI 2013
GB 2013
25
Kitchen/breakfast room (where
food is cooked)
80
54
Living/dining room/lounge
(usually where the main TV is)
Dining room (dedicated room
for eating/dining)
Other
16
18
4
*
3
Q.26 Generally, where would the main meal in your household take place?
13-035911/Bia Periscope Study 2013 Ireland & GB/August 2013
(Base: All Adults 15+)
Where Main Meal Takes Place in the Household – ROI
114
%
Kitchen/breakfast room (where
food is cooked)
Living/dining room/lounge
(usually where the main TV is)
Dining room (dedicated room
for eating/dining)
Other
ROI
2001
ROI
2003
81
83
16
13
3
-
3
1
ROI
2005
ROI
2007
ROI
2009
ROI
2011
ROI
2013
77
75
79
76
80
17
18
17
19
16
4
2
6
1
3
*
3
-
4
*
Q.26 Generally, where would the main meal in your household take place?
13-035911/Bia Periscope Study 2013 Ireland & GB/August 2013
(Base: All Adults 16+)
Where Main Meal Takes Place in the Household – GB
115
%
GB
2003
GB
2005
GB
2007
GB
2009
GB
2011
GB
2013
Kitchen/breakfast room (where
food is cooked)
26
28
24
30
28
25
Living/dining room/lounge
(usually where the main TV is)
55
52
50
50
54
Dining room (dedicated room
for eating/dining)
18
18
20
18
19
18
Other
1
2
3
2
1
3
53
Q.26 Generally, where would the main meal in your household take place?
13-035911/Bia Periscope Study 2013 Ireland & GB/August 2013
(Base: All Adults 15+)
Responsibility for Meal Preparation in the Home – 2013
116
%
ROI 2013
Always prepare own meal
48
Sometimes prepare own meal
23
GB 2013
54
22
Someone else prepares meal
Other/couldn’t say
28
1
23
1
Q.31 Thinking in general about meals that involve some preparation, do you always prepare your own meals, sometimes prepare
your own meals or does someone else usually do the meal preparation in your household?
13-035911/Bia Periscope Study 2013 Ireland & GB/August 2013
(Base: All Adults 15+)
Responsibility for Meal Preparation in the Home – ROI
117
%
Always prepare own meal
Sometimes prepare own meal
ROI
2001
ROI
2003
ROI
2005
ROI
2007
ROI
2009
45
43
42
39
42
19
18
20
20
Someone else prepares meal
34
Other/couldn‘t say
1
33
5
36
4
36
5
ROI
2011
ROI
2013
51
48
19
23
28
28
2
1
20
35
3
Q.31 Thinking in general about meals that involve some preparation, do you always prepare your own meals, sometimes prepare
your own meals or does someone else usually do the meal preparation in your household?
13-035911/Bia Periscope Study 2013 Ireland & GB/August 2013
(Base: All who always prepare own meal)
Profile of Those Responsible for Meal Preparation in the Home – ROI
118
%
ROI ROI ROI ROI ROI ROI
2003 2005 2007 2009 2011 2013
Male 18
Female 82
19
81
23
77
21
79
SOCIAL CLASS
AGE
SEX
27
73
29
ROI ROI ROI ROI ROI ROI
2003 2005 2007 2009 2011 2013
15-24 6
7
7
5
6
7
25-34 18
19
17
23
22
19
23
23
23
18
18
17
35-44 24
25
45-54 20
18
24
17
ROI ROI ROI ROI ROI ROI
2003 2005 2007 2009 2011 2013
ABC1 34
C2DE 49
71
55+ 32
31
35
32
32
40
41
37
53
42
40
38
51
52
55
8
8
7
34
F 17
19
10
Q.31 Thinking in general about meals that involve some preparation, do you always prepare your own meals, sometimes prepare
your own meals or does someone else usually do the meal preparation in your household?
13-035911/Bia Periscope Study 2013 Ireland & GB/August 2013
(Base: All Adults 16+)
Responsibility for Meal Preparation in the Home – GB
119
%
GB
2003
Always prepare own meal
Sometimes prepare own meal
Someone else prepares meal
52
21
25
GB
2005
GB
2007
47
46
24
GB
2009
GB
2011
GB
2013
56
55
54
21
18
26
29
28
23
16
Other
2
3
4
3
1
22
23
1
Q.31 Thinking in general about meals that involve some preparation, do you always prepare your own meals, sometimes prepare
your own meals or does someone else usually do the meal preparation in your household?
13-035911/Bia Periscope Study 2013 Ireland & GB/August 2013
(Base: All who always prepare own meal)
Profile of Those Responsible for Meal Preparation in the Home – GB
120
%
GB
2005
Male
Female
23
77
GB
2007
22
78
GB
2009
30
70
SOCIAL CLASS
AGE
SEX
GB
2011
33
67
GB
2013
32
GB
2005
GB
2007
GB
2009
GB
2011
GB
2013
16-24
6
7
7
8
8
25-34
18
19
17
16
18
35-44
20
17
19
18
17
45-54
16
16
18
18
18
GB
2005
ABC1
48
C2DE
52
GB
2007
GB
2009
GB
2011
GB
2013
55
52
49
52
45
48
51
48
63
55+
40
40
39
41
39
Q.31 Thinking in general about meals that involve some preparation, do you always prepare your own meals, sometimes prepare
your own meals or does someone else usually do the meal preparation in your household?
13-035911/Bia Periscope Study 2013 Ireland & GB/August 2013
(Base: All Adults 15+)
Family Eating Habits – 2013
121
% usually eat together
ROI 2013
GB 2013
85
84
73
70
57
Weekday
56
Saturday
Sunday
Weekday
Saturday
Sunday
Q.23 Generally when you are having your main meal of the day (during the week), do all family members usually eat together or is there somebody usually missing?
Q.29 And what about on the weekends – on Saturdays do all the family usually eat the main meal together or not?
Q.30 And on Sundays – do all the family usually eat the meal together or not?
13-035911/Bia Periscope Study 2013 Ireland & GB/August 2013
(Base: All Adults 15+)
Family Eating Habits – ROI
122
% usually eat together
Weekday
Saturday
Sunday
84
72
59
55
58
70
71
74
85
72
65
64
63
78
76
87
59
57
ROI ROI ROI ROI ROI ROI ROI
2001 2003 2005 2007 2009 2011 2013
60
56
60
ROI ROI ROI ROI ROI ROI ROI
2001 2003 2005 2007 2009 2011 2013
ROI ROI ROI
2001 2003 2005
ROI ROI ROI ROI
2007 2009 2011 2013
Q.23 Generally when you are having your main meal of the day (during the week), do all family members usually eat together or is there somebody usually missing?
Q.29 And what about on the weekends – on Saturdays do all the family usually eat the main meal together or not?
Q.30 And on Sundays – do all the family usually eat the meal together or not?
13-035911/Bia Periscope Study 2013 Ireland & GB/August 2013
(Base: All Adults 16+)
Family Eating Habits – GB
123
% usually eat together
Weekday
Saturday
Sunday
83
75
62
55
60
65
61
56
56
GB
GB
GB
GB
GB
GB
2003 2005 2007 2009 2011 2013
57
60
73
69
73
72
84
68
62
GB
GB
GB
GB
GB
GB
2003 2005 2007 2009 2011 2013
GB
GB
GB
GB
GB
GB
2003 2005 2007 2009 2011 2013
Q.23 Generally when you are having your main meal of the day (during the week), do all family members usually eat together or is there somebody usually missing?
Q.29 And what about on the weekends – on Saturdays do all the family usually eat the main meal together or not?
Q.30 And on Sundays – do all the family usually eat the meal together or not?
13-035911/Bia Periscope Study 2013 Ireland & GB/August 2013
(Base: All Adults 15+)
Members of the Family Missing – 2013
ROI 2013
Usually
somebody
missing %
27%
124
GB 2013
22%
Q.23 Generally when you are having your main meal of the day (during the week), do all family members
usually eat together or is there somebody usually missing?
13-035911/Bia Periscope Study 2013 Ireland & GB/August 2013
(Base: All Adults 15+)
Members of the Family Missing – ROI
ROI 2001
Usually
somebody
missing %
31%
ROI 2003
32%
ROI 2009
ROI 2011
22%
26%
125
ROI 2005
ROI 2007
26%
26%
ROI 2013
27%
Q.23 Generally when you are having your main meal of the day (during the week), do all family members
usually eat together or is there somebody usually missing?
13-035911/Bia Periscope Study 2013 Ireland & GB/August 2013
(Base: All Adults 16+)
Members of the Family Missing – GB
Usually
somebody
missing %
126
GB 2003
GB 2005
GB 2007
26%
24%
22%
GB 2009
GB 2011
GB 2013
18%
21%
22%
Q.23 Generally when you are having your main meal of the day (during the week), do all family members
usually eat together or is there somebody usually missing?
126
13-035911/Bia Periscope Study 2013 Ireland & GB/August 2013
(Base: All Adults 15+)
Frequency of Family Sitting Down for Breakfast Together – 2013
ROI 2013
127
GB 2013
45%
48%
% every morning
Who is most likely
to sit down together
for breakfast?
• Those without children in house
• 65+ years
•
•
•
•
Those without children in house
55+ years
Retired
DE
Q.27 About how often does your family as a whole sit down to a family or group breakfast?
13-035911/Bia Periscope Study 2013 Ireland & GB/August 2013
(Base: All Adults 15+)
Frequency of Family Sitting Down for Breakfast Together – ROI
128
%
ROI
2003
Every morning
25
ROI
2005
32
ROI
2007
ROI
2009
6
ROI
2013
49
48
7
7
24
25
14
4
1
15
14
25
44
Weekdays only
ROI
2011
6
8
Weekends only
28
29
6
24
Holidays only
Term time only
Never/don’t know
6
1
33
6
1
8
3
25
4
2
29
30
19
Q.27 About how often does your family as a whole sit down to a family or group breakfast?
13-035911/Bia Periscope Study 2013 Ireland & GB/August 2013
(Base: All Adults 16+)
Frequency of Family Sitting Down for Breakfast Together – GB
129
%
GB
2003
GB
2005
Every morning
19
18
Weekdays only
3
8
Weekends only
18
Holidays only
Term time only
6
1
25
4
-
Never/don’t know
53
GB
2007
GB
2009
GB
2011
GB
2013
44
44
45
3
5
6
23
22
4
*
3
*
24
24
23
5
27
6
1
22
1
45
4
38
27
Q.27 About how often does your family as a whole sit down to a family or group breakfast?
13-035911/Bia Periscope Study 2013 Ireland & GB/August 2013
(Base: All adults 15+)
Frequency of Eating Various Types of Food – 2013
% Weekly or more frequently
Prepared In Home
% Every month or more frequently
41
Italian
58
46
69
17
17
BBQ Food
41
41
12
14
Chinese
29
36
4
Mexican
12
9
24
5
Indian
11
18
34
French
4
2
7
7
Thai
3
3
7
Vietnamese
Other Ethnic
130
ROI 2013
GB 2013
9
1
1
1
1
2
1
3
Q.56 And how often would you eat each of the following types of foods …?
13-035911/Bia Periscope Study 2013 Ireland & GB/August 2013
(Base: All adults 15+)
Frequency of Eating Various Types of Food – ROI
% Weekly or more frequently
Prepared In Home
Thai
Vietnamese
Other Ethnic
41
41
22
27
20
4
4
3
5
4
5
4
5
4
2
4
3
4
3
2
3
1
2
*
*
1
*
*
*
*
1
2
1
*
*
47
46
54
29
31
30
38
33
12
14
12
17
14
Chinese
French
58
61
58
64
59
17
17
BBQ Food
Indian
% Every month or more frequently
41
42
40
39
36
Italian
Mexican
131
12
11
11
19
12
11
10
12
16
10
7
5
5
7
7
2
1
1
1
7
*
1
3
1
2
2
10
11
14
ROI 2013
ROI 2011
ROI 2009
ROI 2007
ROI 2005
ROI 2003
9
Q.56 And how often would you eat each of the following types of foods …?
13-035911/Bia Periscope Study 2013 Ireland & GB/August 2013
(Base: All adults 15+)
Frequency of Eating Various Types – GB
% Weekly or more frequently
Prepared In Home
40
Italian
17
22
17
21
BBQ Food
14
14
14
Chinese
5
Mexican
Thai
Vietnamese
Other Ethnic
% Every month or more frequently
63
53
51
41
44
49
31
36
38
20
23
2
2
4
2
4
3
2
3
1
3
1
*
*
*
2
3
1
*
*
69
74
76
74
53
54
50
45
47
24
21
28
20
22
9
8
7
7
34
35
44
33
37
18
14
15
12
17
Indian
French
46
44
132
7
7
7
6
1
1
*
*
9
10
9
10
15
GB 2013
GB 2011
GB 2009
GB 2007
GB 2005
16
3
3
3
4
3
2
Q.56 And how often would you eat each of the following types of foods …?
13-035911/Bia Periscope Study 2013 Ireland & GB/August 2013
(Base: All Adults 15+)
Incidence Of Entertaining At Home More Often Nowadays – 2013
ROI 2013
133
GB 2013
27%
23%
(22%)
Yes
Higher Amongst:
•
•
•
•
•
Females
35-44 yrs
ABC1’s
Can cook
Have children
Yes
•
•
•
•
•
•
25-44 yrs
AB
3+ households
Have children
Can cook
Housewife
Q.10 Some people are entertaining at home more often nowadays instead of going out to eat or drink.
Do you find that you are entertaining at home more often, or not?
13-035911/Bia Periscope Study 2013 Ireland & GB/August 2013
(Base: All Adults 15+)
Incidence Of Entertaining At Home More Often Nowadays
– ROI Vs. GB
134
New question in 2009
% Yes
% Yes
26%
ROI 2009
29%
ROI 2011
27%
ROI 2013
•
•
•
•
•
Females
35-44 yrs
ABC1’s
Can cook
Have children
38%
GB 2011
(22%)
23%
GB 2013
Yes
Higher Amongst:
23%
GB 2009
Yes
•
•
•
•
•
•
25-44 yrs
AB
3+ households
Have children
Can cook
Housewife
Q.10 Some people are entertaining at home more often nowadays instead of going out to eat or drink.
Do you find that you are entertaining at home more often, or not?
13-035911/Bia Periscope Study 2013 Ireland & GB/August 2013
(Base: All entertaining at home more often)
Types Of Entertaining Doing More Often Nowadays – 2013
% Entertaining at home more often 2013
ROI
(27%)
Romantic meal in instead of going out
GB
(23%)
40
36
Having friends over instead of going to pub
or restaurant
74
Family celebrations at home instead
74
A few drinks at home with your partner
instead of going to the pub
Buying a ‘meal deal’ instead of going to a
restaurant
135
77
73
55
61
26
36
Q.10a And which, if any, of these types of entertaining in are you doing more often?
13-035911/Bia Periscope Study 2013 Ireland & GB/August 2013
(Base: All entertaining at home more often)
Types Of Entertaining Doing More Often Nowadays
– ROI Vs. GB
New question in 2009
ROI
(27%)
(29%)
(26%)
% Entertaining at home more often 2013
% Entertaining at home more often 2011
% Entertaining at home more often 2009
GB
(23%)
(38%)
(23%)
40
30
32
Romantic meal in instead of going out
136
36
28
36
74
82
77
Having friends over instead of going to pub
or restaurant
77
55
76
74
74
64
Family celebrations at home instead
73
51
72
55
61
58
58
A few drinks at home with your partner
instead of going to the pub
26
26
Buying a ‘meal deal’ instead of going to a
restaurant
n/a
41
57
ROI 2013
ROI 2011
ROI 2009
36
31
n/a
GB 2013
GB 2011
GB 2009
Q.10a And which, if any, of these types of entertaining in are you doing more often?
13-035911/Bia Periscope Study 2013 Ireland & GB/August 2013
(Base: All Adults 15+)
Ideas To Make Eating In Different To Usual Dinner – 2013
ROI
%
I usually …
GB
%
65
Cook from scratch, make a special meal
Get a takeaway
63
39
Try new food, experiment
Buy a ‘meal deal’ from the supermarket
137
54
33
46
34
23
Create ambience – table setting, candles, music, etc.
35
38
Have wine with your meal/special bottle of wine
53
51
Have starter/dessert – more courses
53
51
Have an aperitif
Be more careful about the meat or fish you serve
Go to speciality/gourmet shop/buy some special
food/ingredients
24
22
40
54
23
27
Q.11 If you decide to eat in instead of going out, but want to make eating in different to your usual dinner,
would you usually do any of the following?
13-035911/Bia Periscope Study 2013 Ireland & GB/August 2013
(Base: All Adults 15+)
Ideas To Make Eating In Different To Usual Dinner – ROI Vs. GB
138
New question in 2009
ROI
%
I usually …
GB
%
Get a takeaway
Try new food, experiment
Buy a ‘meal deal’ from the supermarket
Create ambience – table setting, candles, music, etc.
34
36
35
35
37
43
51
50
55
51
53
60
53
51
52
53
55
54
Have starter/dessert – more courses
24
23
27
22
21
24
40
42
48
54
52
49
Be more careful about the meat or fish you serve
Go to speciality/gourmet shop/buy some special
food/ingredients
54
52
51
46
44
54
39
39
41
33
34
29
23
22
21
38
37
37
Have wine with your meal/special bottle of wine
Have an aperitif
63
66
71
65
66
57
Cook from scratch, make a special meal
27
25
34
23
25
24
GB 2013
GB 2011
GB 2009
ROI 2013
ROI 2011
ROI 2009
Q.11 If you decide to eat in instead of going out, but want to make eating in different to your usual dinner,
would you usually do any of the following?
13-035911/Bia Periscope Study 2013 Ireland & GB/August 2013
139
Eating Out Of Home
13-035911/Bia Periscope Study 2013 Ireland & GB/August 2013
Eating Out Of Home: Summary
140

Eating out of home more often during the week is more popular in GB and than ROI. In ROI, the
proportion of people claiming to eat out every few months/ rarely/ never is at its highest since
research began in 2001.

Being too tired and meeting up with friends are the key reasons for eating out of the home cited
by GB respondents. In contrast, the main reason for an ROI respondent to eat out was as a treat
or something different.

Across both countries, the frequency of weekly visits to a variety of food outlets remains much
lower than the highs seen in 2007, although GB has shown signs of improvement since 2011.

The quality of food offered is the most important factor when eating in a premises out of home,
followed by value for money.

More GB adults than ROI adults have eaten meals or snacks on the premises of a
pub/restaurant/café, had takeaway meals and had meals or snacks delivered to their home in the
last seven days. The incidence in ROI for any of these activities continues to fall. In 2013, GB
has shown signs of decreasing.

Chinese food remains the most popular food choice when dining out of home.
13-035911/Bia Periscope Study 2013 Ireland & GB/August 2013
(Base: All Adults 15+)
Frequency of Eating Out of Home – 2013
141
%
ROI 2013
Few times/once a week
Few times/once a month
Every few months/rarely/never
23
GB 2013
30
29
29
48
41
* Question altered since
previous wave, hence not
directly comparable
Q.19 How often do you eat a meal or snack out of home in venues such as restaurants, cafes, pubs, etc.?
13-035911/Bia Periscope Study 2013 Ireland & GB/August 2013
(Base: All Adults 15+)
Frequency of Eating Out of Home – ROI
142
%
Few times/once a week
ROI
2003
ROI
2005
25
26
ROI
2007
39
Few times/once a month
35
ROI
2009
ROI
2011
ROI
2013
25
23
30
29
36
29
35
32
Every few months/rarely/never
40
45
38
29
48
34
Q.19 How often do you eat a meal or snack out of home in venues such as restaurants, cafes, pubs, etc.?
13-035911/Bia Periscope Study 2013 Ireland & GB/August 2013
(Base: All Adults 16+)
Frequency of Eating Out of Home – GB
143
%
GB
2005
GB
2007
GB
2009
GB
2011
GB
2013
Few times/once a week
27
31
30
27
30
Few times/once a month
36
Every few months/rarely/never
36
27
35
32
34
35
44
29
41
Q.19 How often do you eat a meal or snack out of home in venues such as restaurants, cafes, pubs, etc.?
13-035911/Bia Periscope Study 2013 Ireland & GB/August 2013
(Base: All Adults 15+)
Frequency of Visiting Food Service Outlets - 2013
% Weekly or more frequent
% Monthly or more frequent
23
Any Food Service Outlet
52
30
58
14
Fast Food
31
20
39
12
Middle of the Road Restaurant
37
13
42
2
Premium Fast Food
Upmarket Restaurant
Premium Restaurant
144
12
7
ROI 2013
20
3
12
3
11
1
3
1
3
GB 2013
Q.18 Thinking about each of these types of food service outlets, approximately how often do you visit each of these types of outlets?
Q.19 How often do you eat a meal or snack out of home in venues such as restaurants, cafes, pubs, etc.?
13-035911/Bia Periscope Study 2013 Ireland & GB/August 2013
(Base: All Adults 15+)
Frequency of Visiting Food Service Outlets – ROI
% Weekly or more frequent
23
25
Any Food Service Outlet
% Monthly or more frequent
52
55
30
36
34
30
14
14
Fast Food
12
11
Middle of the Road Restaurant
13
2
3
Premium Fast Food
145
71
69
67
31
34
23
21
19
20
37
36
20
19
18
44
45
41
44
48
49
46
12
7
8
7
8
3
3
6
Upmarket Restaurant
4
2
2
1
1
Premium Restaurant 12
1
-
65
17
19
53
ROI 2013
ROI 2011
ROI 2009
ROI 2007
ROI 2005
ROI 2003
26
23
24
12
13
19
16
14
11
3
2
1
4
4
6
Q.18 Thinking about each of these types of food service outlets, approximately how often do you visit each of these types of outlets?
Q.19 How often do you eat a meal or snack out of home in venues such as restaurants, cafes, pubs, etc.?
13-035911/Bia Periscope Study 2013 Ireland & GB/August 2013
(Base: All Adults 16+)
Frequency of Visiting Food Service Outlets – GB
% Weekly or more frequent
% Monthly or more frequent
58
55
62
30
27
30
Any Food Service Outlet
146
71
36
39
40
44
47
42
39
43
46
20
19
21
25
Fast Food
13
14
14
16
Middle of the Road Restaurant
20
20
24
25
7
8
6
8
Premium Fast Food
11
3
Upmarket Restaurant
17
14
16
6
2
6
Premium Restaurant
1
2
1
2
GB 2013
GB 2011
GB 2009
GB 2007
3
6
3
4
Q.18 Thinking about each of these types of food service outlets, approximately how often do you visit each of these types of outlets?
Q.19 How often do you eat a meal or snack out of home in venues such as restaurants, cafes, pubs, etc.?
13-035911/Bia Periscope Study 2013 Ireland & GB/August 2013
(Base: All Adults 15+)
Incidence Of Eating Out More Often During The Week – 2013
ROI 2013
GB 2013
6%
11%
Yes
Yes
147
Higher amongst …
•
•
•
•
AB’s
Describe diet as unhealthy
Single person household
No children
• <25 yrs
• Basic/no cooking skills
• Describe diet as unhealthy
Q.21 Some people nowadays are eating out more often in the evenings during the week instead of making
something to eat at home. Do you find that you are eating out during the week more often or not?
13-035911/Bia Periscope Study 2013 Ireland & GB/August 2013
(Base: All Adults 15+)
Incidence Of Eating Out More Often During The Week – ROI
ROI 2001
ROI 2003
ROI 2005
ROI 2007
18%
18%
ROI 2009
ROI 2011
148
ROI 2013
30%
20%
8%
8%
6%
Yes
Q.21 Some people nowadays are eating out more often in the evenings during the week instead of making
something to eat at home. Do you find that you are eating out during the week more often or not?
13-035911/Bia Periscope Study 2013 Ireland & GB/August 2013
(Base: All Adults 16+)
Incidence Of Eating Out More Often During The Week – GB
GB 2003
GB 2005
GB 2007
GB 2009
GB 2011
149
GB 2013
22%
17%
17%
15%
11%
10%
Yes
Q.21 Some people nowadays are eating out more often in the evenings during the week instead of making
something to eat at home. Do you find that you are eating out during the week more often or not?
13-035911/Bia Periscope Study 2013 Ireland & GB/August 2013
(Base: All who eat out more during the week)
Factors Influencing Decision to Eat Out More – 2013
150
%
ROI 2013
16
16
Working day is longer
39
32
Chance to meet up with friends/catch up
28
35
Just feel like a treat/something different
11
More choices of places to eat locally
17
Don’t want to wait for something to cook/no time to prepare
25
No point in cooking just for myself
27
22
14
15
22
Cheaper to eat out nowadays
17
Not good at cooking/don’t like cooking
No food at home -
39
31
Too tired to make something at home
A treat for the kids
GB 2013
16
6
10
2
Q.21a Which, if any, of these factors are influencing your eating out more often during the week instead of something to eat at home?
13-035911/Bia Periscope Study 2013 Ireland & GB/August 2013
(Base: All who eat out more during the week)
Factors Influencing Decision to Eat Out More Often
During The Week – ROI (I)
ROI 2001
ROI 2003
(% Eating out more) (20%)
Too tired to make something at
20
home
(30%)
40
No point in cooking just for myself
20
9
A treat for the kids
18
9
6
12
11
16
11
8
8
14
24
11
16
32
15
35
12
17
11
19
25
21
27
21
10
7
31
30
11
13
13
31
18
15
20
18
(6%)
21
23
26
25
23
(8%)
28
27
28
ROI 2013
14
34
36
18
Cheaper to eat out nowadays
Not good at cooking/don’t like
cooking
27
ROI 2011
37
24
37
3
(8%)
37
17
36
ROI 2009
(18%)
38
n/a
37
Don’t want to wait for something to
cook/no time to prepare
ROI 2007
(18%)
32
Working day is longer n/a
Chance to meet up with
friends/catch up
Just feel like a treat/something
different
More choices of places to eat
locally
%
ROI 2005
151
22
22
10
17
6
Q.21a Which, if any, of these factors are influencing your eating out more often during the week instead of something to eat at home?
13-035911/Bia Periscope Study 2013 Ireland & GB/August 2013
(Base: All who eat out more during the week)
Factors Influencing Decision to Eat out More Often
During the Week – ROI (II)
ROI 2001
ROI 2003
20%
30%
18%
18%
8%
8%
6%
Yes
Yes
Yes
Yes
Yes
Yes
Yes
1. Too tired to
make something at home
2. Just feel like a
treat/something different
3. More choices
of places to
eat locally
4. Chance to
meet up with
friends/ catch
up
1. Too tired to
make something at
home
2. Chance to
meet up with
friends/
catch up
3. Just feel like
a treat/
something
different
4. More
choices of
places to eat
locally
1. Too tired to
make something at home
2. Chance to
meet up with
friends/ catch
up
3. Just feel like a
treat/something different
4. Don’t want to
wait for
something to
cook/no time
to prepare
1. Too tired to
make something at home
2. Chance to
meet up with
friends/ catch
up
3. Not good at
cooking, don’t
like cooking
4. Working day is
longer
5. No point in
cooking just for
myself
6. Cheaper to eat
out nowadays
1. Just feel like a
treat/
something
different
2. Chance to
meet up with
friends/ catch
up
3. Too tired to
make
something at
home
4. No point in
cooking just for
myself
1. Just feel like a
treat/something different
2. Chance to
meet up with
friends/ catch
up
3. Too tired to
make something at home
4. Don’t want to
wait for
something to
cook/ no time
to prepare
1. Just feel like a
treat/ something different
2. Chance to
meet up with
friends/ catch
up
3. Too tired to
make something at home
4. Don’t want to
wait for
something to
cook/no time
to prepare
ROI 2005
ROI 2007
ROI 2009
152
ROI 2011
ROI 2013
Q.21a Which, if any, of these factors are influencing your eating out more often during the week instead of something to eat at home?
13-035911/Bia Periscope Study 2013 Ireland & GB/August 2013
(Base: All who eat out more during the week)
Factors Influencing Decision to Eat Out More Often
During The Week – GB (I)
(% Eating out more)
GB 2005
%
GB 2007
GB 2009
GB 2011
(17%)
(17%)
(10%)
(22%)
19
Too tired to make something at home
Working day is longer
35
9
39
Just feel like a treat/something different
23
8
28
12
16
30
21
24
28
17
17
15
14
14
41
39
28
29
17
Cheaper to eat out nowadays
16
24
26
39
36
9
33
29
Don’t want to wait for something to
cook/no time to prepare
A treat for the kids
43
33
More choices of places to eat locally
Not good at cooking/don’t like cooking
14
GB 2013
(11%)
35
19
Chance to meet up with friends/catch up
No point in cooking just for myself
153
10
20
15
20
12
6
20
11
6
22
14
15
16
10
Q.21a Which, if any, of these factors are influencing your eating out more often during the week instead of something to eat at home?
13-035911/Bia Periscope Study 2013 Ireland & GB/August 2013
(Base: All who eat out more during the week)
Factors Influencing Decision to Eat out More Often
During the Week – GB (II)
1.
2.
3.
4.
GB 2005
GB 2007
GB 2009
GB 2011
17%
17%
10%
22%
Yes
Yes
Chance to meet
up with friends/
catch up
Just feel like a
treat/something
different
More choice of
places to eat out
locally
Cheaper to eat
out nowadays
than it used to be
1.
2.
3.
4.
Chance to meet
up with friends/
catch up
Cheaper to eat
out nowadays
than it used to be
Too tired to make
something at
home
Just feel like a
treat/something
different
Yes
1.
2.
3.
4.
Too tired to make
something to eat
Just feel like a
treat/something
different
Chance to meet
up with friends/
catch up
More choice of
places to eat out
locally
154
GB 2013
11%
Yes
1.
2.
3.
4.
Yes
Too tired to make
something to eat
Just feel like a
treat/something
different
Chance to meet
up with friends/
catch up
More choice of
places to eat out
locally
1. Too tired to make
something to eat
2. Just feel like a
treat/ something
different
3. Chance to meet
up with
friends/catch up
4. Don’t want to wait
for something to
cook/no time to
prepare
Q.21a Which, if any, of these factors are influencing your eating out more often during the week instead of something to eat at home?
13-035911/Bia Periscope Study 2013 Ireland & GB/August 2013
(Base: All who ever eat out)
Ranking of Factors Considered Important When Choosing
a Venue to Eat Out In – 2013
1st
Close/convenient location
4
Accreditation/quality assurance mark
11
11
9
7
7
Menu prices
Suitability for children
43
41
5
3
Restaurant reputation
Provide nutritional information on menus
64
67
49
20
17
Offers value for money
Provides healthy options to choose from
1st/2nd
43
Quality of the food offering
7
3
1
4
5
3
1
155
16
20
20
18
ROI 2013
24
22
11
4
GB 2013
7
7
10
8
6
Q.20 Thinking about when you eat in a premises out of home, can you rank the following factors from 1 to 9 where 1 is the
most important consideration to 9 which is the least important consideration?
13-035911/Bia Periscope Study 2013 Ireland & GB/August 2013
(Base: All who ever eat out)
Ranking of Factors Considered Important When Choosing
a Venue to Eat Out In – ROI
1st
Offers value for money
Provides healthy options to choose from
Close/convenient location
Restaurant reputation
Menu prices
Provide nutritional information on menus
Suitability for children
Accreditation/quality assurance mark
1st/2nd
43
44
48
42
44
Quality of the food offering
20
17
16
11
14
5
4
4
7
5
7
7
8
9
7
7
11
6
9
12
11
9
8
8
6
3
2
2
5
3
4
3
5
3
1
3
4
4
2
5
156
16
14
17
23
18
11
16
15
20
16
20
23
17
20
25
24
24
22
18
15
32
33
43
39
39
64
62
65
57
64
ROI 2013
ROI 2011
ROI 2009
ROI 2007
ROI 2005
7
5
8
11
9
7
6
9
6
2
8
10
8
5
13
Q.20 Thinking about when you eat in a premises out of home, can you rank the following factors from 1 to 9 where 1 is the
most important consideration to 9 which is the least important consideration?
13-035911/Bia Periscope Study 2013 Ireland & GB/August 2013
(Base: All who ever eat out)
Ranking of Factors Considered Important When Choosing
a Venue to Eat Out In – GB
1st
Quality of the food offering
Offers value for money
Provides healthy options to choose from
Close/convenient location
Restaurant reputation
Menu prices
Provide nutritional information on menus
Suitability for children
Accreditation/quality assurance mark
3
4
6
3
3
9
6
6
5
5
7
5
5
7
6
7
9
8
8
9
1
2
1
1
1
5
4
5
4
1
1
2
1
2
3
17
17
21
19
16
157
1st/2nd
49
51
47
45
55
67
67
67
63
4
6
5
3
4
11
15
16
13
10
20
14
15
13
13
18
18
17
20
17
22
24
24
22
23
41
40
43
41
47
72
GB 2013
GB 2011
GB 2009
GB 2007
GB 2005
10
9
8
9
4
6
6
5
4
7
Q.20 Thinking about when you eat in a premises out of home, can you rank the following factors from 1 to 9 where 1 is the
most important consideration to 9 which is the least important consideration?
13-035911/Bia Periscope Study 2013 Ireland & GB/August 2013
(Base: All Adults 15+)
Meals Eaten Out In The Last 7 Days – 2013
158
%
ROI 2013
GB 2013
% Yes
Meals or snacks on the premises of a
pub/restaurant/café
44
Takeaway meals eaten off the premises
where they were prepared
Meals or snacks delivered to your home
54
24
14
35
21
Q.17 In the last 7 days, that is since last……(day of interview), how many of these types of meals, if any, have you eaten? By this I mean main
meals, light meals or snacks, excluding meals eaten in canteens and meals prepared at home or taken from your home.
13-035911/Bia Periscope Study 2013 Ireland & GB/August 2013
(Base: All Adults 15+)
Meals Eaten Out in the Last 7 Days – ROI
Meals or Snacks
on the Premises of
a Pub/Restaurant/Cafe
2013
159
Takeaway Meals Eaten
Off the Premises Where
They Were Prepared
2013
Meals or Snacks
Delivered to
Your Home
2013
Incidence last 7 days
44%
ROI 2011
ROI 2009
ROI 2007
ROI 2005
ROI 2003
ROI 2001
Frequency in 2013
(no. of times – excl. zero)
24%
14%
(48%)
(49%)
(63%)
(50%)
(45%)
(50%)
(28%)
(32%)
(43%)
(29%)
(29%)
(25%)
(20%)
(17%)
(24%)
(14%)
(15%)
(10%)
1.9
1.9
1.8
Q.17 In the last 7 days, that is since last……(day of interview), how many of these types of meals, if any, have you eaten? By this I mean main
meals, light meals or snacks, excluding meals eaten in canteens and meals prepared at home or taken from your home.
13-035911/Bia Periscope Study 2013 Ireland & GB/August 2013
(Base: All Adults 15+)
Who is Eating Where? – ROI
Meals or
snacks on
the
premises
of a pub/
restaurant
Takeaway
meals eaten
off the
premises
where
they were
prepared
Meals or
snacks
delivered
to your
home
ROI 2003
ROI 2005
160
ROI 2007
ROI 2009
ROI 2011
ROI 2013
• 15-24 yrs
• Urban
• 15-24 yrs
• Single
H’hold
• 15-24 yrs
• Single
• 15-24 yrs
• AB’s
•
•
•
•
• 15-24 yrs
• 3+ Household
• Urban
• 15-24 yrs
• 3+ H’hold
• 15-24 yrs
• 15-34 yrs
• 3+ H’hold
• 15-34 yrs
• C1’s
• Working
• 15-34 yrs
• Basic
cooking skills
• Students
• 25-34 yrs
• 3+ Household
• Urban
• 25-34/3544 yrs
• 3+ H’hold
• Urban
• 55-64 yrs
• Single
•
•
•
•
• 15-24 yrs
• Dublin
• Basic/no
cooking skills
• 3+ H’hold
• 15-24 yrs
• Dublin
• 3+ H’hold
15-24 yrs
DE’s
Urban
3+ H’hold
15-24 yrs
ABC1’s
Dublin
Working
• 25-34 yrs
• ABC1’s
• Working
Q.17 In the last 7 days, that is since last……(day of interview), how many of these types of meals, if any, have you eaten? By this I mean main
meals, light meals or snacks, excluding meals eaten in canteens and meals prepared at home or taken from your home.
13-035911/Bia Periscope Study 2013 Ireland & GB/August 2013
(Base: All Adults 16+)
Meals Eaten Out in the Last 7 Days – GB
Meals or Snacks
On the Premises of
a Pub/Restaurant/Cafe
161
Takeaway Meals Eaten
Off the Premises Where
They Were Prepared
Meals or Snacks
Delivered to
Your Home
2013
2013
2013
Incidence last 7 days
54%
35%
21%
GB 2011
GB 2009
GB 2007
GB 2005
(55%)
(49%)
(64%)
(48%)
(36%)
(33%)
(51%)
(30%)
(23%)
(17%)
(42%)
(15%)
Frequency in 2013
(no. of times excl. zero)
2.1
1.9
1.9
Q.17 In the last 7 days, that is since last……(day of interview), how many of these types of meals, if any, have you eaten? By this I mean main
meals, light meals or snacks, excluding meals eaten in canteens and meals prepared at home or taken from your home.
13-035911/Bia Periscope Study 2013 Ireland & GB/August 2013
(Base: All Adults 16+)
Who is Eating Where? – GB
GB 2003
Meals or snacks • 15-24
on the premises • ABC1
of a pub/
restaurant
Takeaway meals
eaten off the • 15-24
premises where • 3+ H’hold
they were
prepared
Meals or snacks • 15-34
• 3+ H’hold
delivered to your
home
GB 2005
162
GB 2007
GB 2009
GB 2011
•
•
•
•
Male
16-44 yrs
ABC1’s
Basic/no
cooking skills
• Working
• Student
• 15-24
• Unhealthy
Diet
• 16-24
• Urban
• 16-24 yrs
• ABC1
• Basic/no
cooking
skills
• 15-24
• London/
East Anglia
• 16-24
• Urban
• Male
• 16-34 yrs
• Basic/no
cooking
skills
• 3+ H’hold
•
•
•
•
• 25-34
• Unhealthy
Diet
• 55-64
• Married/
Living as
married
•
•
•
•
• Basic/no
cooking skills
• 3+ H’hold
• Kids
Male
16-24 yrs
C1C2
Basic/no
cooking
skills
• Kids
• 3+ H’hold
Male
London
16-44 yrs
Basic/no
cooking skills
• 3+ H’hold
• Working
• Student
GB 2013
• Under 25
• ABC1’s
• Not responsible for
grocery shopping
• Basic/no cooking
skills
• Unhealthy diet
• Working
• Male
• 16-44 yrs
• Not responsible for
grocery shopping
• Basic/no cooking
skills
• Unhealthy diet
• 3+ H’hold
• Working
• Under 25
• Not responsible for
grocery shopping
• Unhealthy diet
• Basic/no cooking
skills
• 3+ H’hold
Q.17 In the last 7 days, that is since last……(day of interview), how many of these types of meals, if any, have you eaten? By this I
mean main meals, light meals or snacks, excluding meals eaten in canteens and meals prepared at home or taken from your home.
162
13-035911/Bia Periscope Study 2013 Ireland & GB/August 2013
(Base: All adults 15+)
Frequency of Eating Various Types – 2013
Prepared Out Of Home
% Few times/once a week
163
% Monthly or more frequent
8
10
Chinese
28
29
10
Italian
BBQ Food
Indian
2
Thai
1
1
6
24
20
7
7
25
22
8
24
8
6
6
3
1
5
4
Mexican
1
1
4
Vietnamese
1
*
1
2
Other Ethnic
*
*
*
1
French
ROI 2013
GB 2013
8
Q.56b And how often would you eat each of the following types of foods …
(ii) Prepared out of home
13-035911/Bia Periscope Study 2013 Ireland & GB/August 2013
(Base: All adults 15+)
Frequency of Eating Various Types – ROI
Prepared Out Of Home
% Few times/once a week
164
% Monthly or more frequent
28
29
30
33
8
10
10
19
12
10
10
8
14
8
7
6
8
15
9
Chinese
Italian
BBQ Food
Indian
Thai
French
Mexican
Vietnamese
Other Ethnic
2
2
3
4
3
1
1
2
4
1
3
1
4
1
1
1
1
1
3
1
1
*
1
*
*
*
*
1
1
1
24
26
24
26
25
24
22
37
31
8
8
9
17
48
39
25
6
5
6
15
5
5
7
7
14
5
4
3
3
12
5
ROI 2013
ROI 2011
ROI 2009
ROI 2007
ROI 2005
1
1
1
7
1
*
1
1
4
2
Q.56ii And how often would you eat each of the following types of foods …
(ii) Prepared out of home
13-035911/Bia Periscope Study 2013 Ireland & GB/August 2013
(Base: All adults 15+)
Frequency of Eating Various Types – GB
Prepared Out Of Home
% Few times/once a week
12
7
10
7
12
14
8
8
6
11
14
BBQ Food
Indian
Mexican
Vietnamese
Other Ethnic
29
6
6
6
8
Italian
French
% Monthly or more frequent
10
12
10
14
17
Chinese
Thai
165
1
3
2
2
3
1
3
2
2
2
1
3
1
2
3
*
2
*
*
*
*
1
1
*
1
6
11
7
7
8
4
9
6
5
6
8
12
7
5
6
2
5
1
1
*
1
2
2
1
2
33
34
20
23
26
28
31
22
26
20
27
32
24
28
27
28
31
39
42
GB 2013
GB 2011
GB 2009
GB 2007
GB 2005
Q.56ii And how often would you eat each of the following types of foods …
(ii) Prepared out of home
13-035911/Bia Periscope Study 2013 Ireland & GB/August 2013
(Base: All who eat each food type)
Change in Frequency of Eating Different Types of Cuisine – 2013 (I)
Italian
ROI
2013
Increased
GB
2013
17
BBQ Food
ROI
2013
15
11
Decreased
4
GB
2013
10
3
8
Chinese
ROI
2013
13
6
Indian
GB
2013
11
ROI
2013
GB
2013
13
13
7
11
166
7
11
Q.57 Has your consumption of the following types of foods/cuisines increased, decreased or stayed the same over the last two years?
13-035911/Bia Periscope Study 2013 Ireland & GB/August 2013
(Base: All who eat each food type)
Change in Frequency of Eating Different Types of Cuisine – 2013 (II)
French
ROI
2013
GB
2013
Mexican
ROI
2013
Thai
GB
2013
17
Increased
11
ROI
2013
Vietnamese
GB
2013
ROI
2013
10
12
3
3
Decreased
11
9
GB
2013
16
8
4
167
6
3
2
3
7
Q.57 Has your consumption of the following types of foods/cuisines increased, decreased or stayed the same over the last two years?
13-035911/Bia Periscope Study 2013 Ireland & GB/August 2013
(Base: All who eat each food type)
Change in Frequency of Eating Different Types of Cuisine – ROI (I)
Increased
Italian
BBQ Food
Chinese
Indian
ROI ROI ROI ROI ROI ROI
2003 2005 2007 2009 2011 2013
ROI ROI ROI ROI ROI ROI
2003 2005 2007 2009 2011 2013
ROI ROI ROI ROI ROI ROI
2003 2005 2007 2009 2011 2013
ROI ROI ROI ROI ROI ROI
2003 2005 2007 2009 2011 2013
33
30
24
Decreased
168
2
4
27 27
21
4
17
6
21
5
17
4
21 19 19 19
18
4
22
15 16 13
15
1
6
8
7
9
8
5
16
4
5
10
16
6
13 11
13
16
13
6
12 13 11
Q.57 Has your consumption of the following types of foods/cuisines increased, decreased or stayed the same over the last two years?
13-035911/Bia Periscope Study 2013 Ireland & GB/August 2013
(Base: All who eat each food type)
Change in Frequency of Eating Different Types of Cuisine – ROI (II)
French
Mexican
ROI ROI ROI ROI ROI ROI
2003 2005 2007 2009 2011 2013
Increased
Decreased
6
3
9
8
6
9
7
7
11 11
6
ROI ROI ROI ROI ROI ROI
2003 2005 2007 2009 2011 2013
18 17
14 13 13 14
2
11
Thai
8
7
7
9
ROI ROI ROI ROI ROI ROI
2003 2005 2007 2009 2011 2013
24
22
16
15
9
2
8
Vietnamese
ROI ROI ROI ROI ROI ROI
2003 2005 2007 2009 2011 2013
16
9
169
6
10
7
6
3
1
7
11
6
7
11 12
1
8
7
7
Q.57 Has your consumption of the following types of foods/cuisines increased, decreased or stayed the same over the last two years?
13-035911/Bia Periscope Study 2013 Ireland & GB/August 2013
(Base: All who eat each food type)
Change in Frequency of Eating Different Types of Cuisine – GB (I)
Italian
BBQ Food
GB
GB GB GB GB
2005 2007 2009 2011 2013
Increased
20
14
2
Decreased
9
13
12
11
5
5
3
GB
GB GB GB GB
2005 2007 2009 2011 2013
15
9
10
10
5
6
14
6
170
Chinese
Indian
GB
GB GB GB GB
2005 2007 2009 2011 2013
GB
GB GB GB GB
2005 2007 2009 2011 2013
21
20
15
10
4
6
12
12
12
11
9
6
7
18
4
11
14
16
13
9
8
7
Q.57 Has your consumption of the following types of foods/cuisines increased, decreased or stayed the same over the last two years?
13-035911/Bia Periscope Study 2013 Ireland & GB/August 2013
(Base: All who eat each food type)
Change in Frequency of Eating Different Types of Cuisine – GB (II)
French
Mexican
GB GB GB GB GB
2005 2007 2009 2011 2013
Increased
Decreased
4
10
3
7
6
5
3
4
Vietnamese
GB GB GB GB GB
2005 2007 2009 2011 2013
GB GB GB GB GB
2005 2007 2009 2011 2013
18
18
12
6
2
Thai
7
4
10
5
11
6
8
11
3
3
9
12
7
171
9
7
10
GB GB GB GB GB
2005 2007 2009 2011 2013
5
3
3
2
9
7
5
8
5
3
2
Q.57 Has your consumption of the following types of foods/cuisines increased, decreased or stayed the same over the last two years?
13-035911/Bia Periscope Study 2013 Ireland & GB/August 2013
(Base: All Adults 15+)
Frequency of Eating In Car (Excluding Sweets and Chocolate)
- ROI Vs. GB (I)
172
In The Car
%
ROI 2005 ROI 2007 ROI 2009 ROI 2011 ROI 2013
Less often/
never/don’t know
81
77
77
80
84
Weekly
19
23
22
20
16
GB 2005 GB 2007 GB 2009 GB 2011 GB 2013
78
77
79
83
83
22
23
21
17
17
Q.22a How often do you eat something other than sweets or chocolate in a car?
13-035911/Bia Periscope Study 2013 Ireland & GB/August 2013
(Base: All Adults 15+)
Frequency of Eating At Work (Excluding Sweets and Chocolate)
- ROI Vs. GB (II)
173
At Work
%
ROI 2005 ROI 2007 ROI 2009 ROI 2011 ROI 2013
Less often/ never/
don’t know
73
Weekly
27
68
68
32
31
GB 2005 GB 2007 GB 2009 GB 2011 GB 2013
73
70
69
67
69
72
69
27
26
31
33
31
28
31
Q.22b How often do you eat something other than sweets or chocolate on the premises where you work?
13-035911/Bia Periscope Study 2013 Ireland & GB/August 2013
(Base: All Adults 15+)
Location (Most Often) for Eating in Workplace – 2013
Location of Eating
%
% Eat More Than Twice Monthly
ROI
2013
174
GB
2013
40
In the canteen
23
Yes
27
31
16
At my desk
32
23
In the staff room
25
8
Outside on a bench/ wall
10
No
73
ROI 2013
GB 2013
69
11
In the kitchen
5
Other
4
8
Q.22c When you eat something other than sweets or chocolate on the premises where you work where would you eat it most often?
13-035911/Bia Periscope Study 2013 Ireland & GB/August 2013
(Base: All Adults 15+)
Location (Most Often) for Eating in Workplace – ROI
Location of Eating
%
% Eat More Than Twice Monthly
ROI
2005
ROI
2007
ROI
2009
ROI
2011
175
ROI
2013
33
33
31
28
In the canteen
Yes
29
33
32
28
27
13
At my desk
In the staff room
8
Outside on a bench/ wall
No
71
67
68
72
73
In the kitchen
9
4
Other
4
3
6
16
18
20
18
23
23
21
17
22
12
11
14
16
11
15
11
11
40
ROI 2013
ROI 2011
ROI 2009
ROI 2007
ROI 2005
8
Q.22c When you eat something other than sweets or chocolate on the premises where you work where would you eat it most often?
13-035911/Bia Periscope Study 2013 Ireland & GB/August 2013
(Base: All Adults 16+)
Location (Most Often) for Eating in Workplace – GB
Location of Eating
%
% Eat More Than Twice Monthly
GB
2005
GB
2007
GB
2009
GB
2011
GB
2013
In the canteen
Yes
32
34
31
29
31
At my desk
In the staff room
Outside on a bench/ wall
No
68
66
69
71
176
69
In the kitchen
Other
23
27
22
19
20
32
27
28
35
30
25
29
21
23
26
GB 2013
10
9
GB 2011
17
14
GB 2009
13
5
GB 2007
7
6
GB 2005
5
4
8
9
7
2
5
Q.22c When you eat something other than sweets or chocolate on the premises where you work where would you eat it most often?
13-035911/Bia Periscope Study 2013 Ireland & GB/August 2013
177
Health & Wellbeing
13-035911/Bia Periscope Study 2013 Ireland & GB/August 2013
Health & Wellbeing: Summary
178
178

ROI positions itself as the healthiest region, with 85% of respondents describing their diet as very/fairly
healthy, a figure that has been steadily rising since 2003. In GB, the majority also consider themselves to
be healthy, at 78%.

There is still a divided opinion as to whether respondents should be eating more or less of “bread, cereals,
pasta, rice, potatoes”, “milk & dairy products” and “meat” in order to be healthy. Despite this, ROI displays
a much higher propensity than GB to eat more of all of these products. Additionally, ROI respondents are
much more likely than their GB counterparts to eat more ‘products enriched with vitamins/ minerals’ and
‘products that claim to lower cholesterol/ blood pressure’ as well as wholegrain and high fibre foods.

ROI’s attitude towards diet, health and wellbeing seems to be more resolute than GB. Adults in ROI are
much more convinced about how eating can help one to take control over their lives and future health as
well as contribute to their overall well being. Additionally, they claim to be more conscious of foods with
nutritional benefits, only eating food that is good for you and limiting the amount of fast food that is
consumed.

GB respondents seem to have less faith than ROI respondents when it comes to products with claimed
health benefits.

GB respondents also seem to have a slightly better understanding of packing messages related to
nutritional and labelling. However, across both regions more than half of the adult population admit to
having some difficulty in this area.
13-035911/Bia Periscope Study 2013 Ireland & GB/August 2013
(Base: All Adults 15+)
Overall Descriptors of Diet – 2013
My Diet is …
ROI 2013
179
%
GB 2013
17
Very healthy
28
85%
78%
62
Fairly healthy
57
Not sure
Fairly unhealthy
Very unhealthy
Don’t know
9
Mean 2013
Mean 2011
Mean 2009
Mean 2007
Mean 2005
12
5
1
*
4.1
4.1
3.9
3.9
4.0
8
1
*
3.9
3.9
3.9
3.8
3.8
Q.59 How would you describe your diet overall?
13-035911/Bia Periscope Study 2013 Ireland & GB/August 2013
(Base: All Adults 15+)
Overall Descriptors of Diet – ROI
180
%
My Diet is …
ROI
2003
ROI
2005
ROI
2007
ROI
2009
Very healthy
25
23
21
22
79%
Fairly healthy
54
Not sure
Fairly unhealthy
Very unhealthy
Don’t know
14
Mean
4.0
5
1
1
75%
79%
56
54
ROI
2011
ROI
2013
30
28
80%
84%
85%
57
55
57
9
9
14
18
4
2
6
1
-
6
1
-
5
1
*
5
1
*
4.0
3.9
3.9
4.1
4.1
1
13
Q.59 How would you describe your diet overall?
13-035911/Bia Periscope Study 2013 Ireland & GB/August 2013
(Base: All Adults 16+)
Overall Descriptors of Diet – GB
181
%
My Diet is …
GB
2003
GB
2005
GB
2007
Very healthy
15
14
17
75%
80%
61
GB
2009
23
GB
2013
18
17
71%
80%
56
Fairly healthy
65
Not sure
9
Fairly unhealthy
Very unhealthy
Don’t know
Mean
8
2
-
8
2
1
10
1
-
3.8
3.8
3.8
79%
78%
61
62
11
12
7
1
-
10
1
*
8
1
*
3.9
3.9
3.9
58
15
GB
2011
16
12
Q.59 How would you describe your diet overall?
13-035911/Bia Periscope Study 2013 Ireland & GB/August 2013
(Base: All Adults 15+)
Change in Eating Habits in the Last Year – ROI Vs. GB
182
%
ROI
2005
More healthy
Less healthy
27
5
ROI
2007
ROI
2009
30
28
4
5
ROI
2011
ROI
2013
30
24
6
5
GB
2005
GB
2007
GB
2009
GB
2011
GB
2013
26
26
24
22
23
5
5
4
6
8
Q.60 Overall in the last year do you think your eating habits have become more or less healthy or have they remained the same?
13-035911/Bia Periscope Study 2013 Ireland & GB/August 2013
(Base: All Adults 15+)
Change in Eating Habits in Last Year – ROI (2013)
183
%
AGE
SEX
Total
Male
Female
15-24
25-34
35-44
45+
Main/Joint
Shopper
39
More healthy
30
28
Less healthy
5
5
33
5
31
10
30
5
6
33
26
3
5
Q.60 Overall in the last year do you think your eating habits have become more or less healthy or have they remained the same?
13-035911/Bia Periscope Study 2013 Ireland & GB/August 2013
(Base: All Adults 16+)
Change in Eating Habits in Last Year – GB (2013)
184
%
AGE
SEX
Total
Male
Female
More healthy
23
23
22
Less healthy
6
5
6
16-24
25-34
26
28
7
8
35-44
45+
Main/Joint
Shopper
21
21
22
6
4
6
Q.60 Overall in the last year do you think your eating habits have become more or less healthy or have they remained the same?
13-035911/Bia Periscope Study 2013 Ireland & GB/August 2013
(Base: All Adults 15+)
Items Eaten More if Trying to be More Healthy – 2013
ROI 2013
%
%
Eat less of Eat more of
Food or drink containing sugar
98
1
Food contains fats
96
3
Fresh fruit
3
Fresh vegetables/salad
2
Bread, cereals, pasta, rice, potatoes
51
47
12
86
Products that claim to lower cholesterol/blood pressure
16
82
11
Hi-fibre foods
6
2
95
50
35
46
39
50
35
88
92
80
4
19
69
16
67
20
83
7
Wholegrain foods
92
8
76
22
90
3
85
5
Products enriched with vitamins/ minerals
Carbonated soft drinks
3
91
8
Lower fat options
2
91
58
94
%
Eat more of
95
46
Fish
Salt in your food
%
Eat less of
98
40
Meat
GB 2013
96
52
Milk and dairy products
185
63
5
13
76
9
80
Q.61 If you were trying to become more healthy which of the following food types would you eat a) more of b) less of?
* All others 5% or less
13-035911/Bia Periscope Study 2013 Ireland & GB/August 2013
(Base: All Adults 15+)
Items Eaten More if Trying to be More Healthy – ROI
ROI 2007
%
%
Eat less of Eat more of
ROI 2009
%
%
Eat less of Eat more of
186
ROI 2011
ROI 2013
%
%
%
%
Eat less of Eat more of Eat less of Eat more of
Food or drink containing sugar 92
3
98
1
98
1
98
1
Food contains fats 90
3
94
2
96
3
96
3
Fresh fruit
2
91
3
96
2
98
3
96
Fresh vegetables/salad
2
91
2
95
*
99
2
98
Bread, cereals, pasta, rice, potatoes
47
38
48
47
55
Milk and dairy products
35
50
40
Meat
37
48
50
Fish
Salt in your food
Lower fat options
Products enriched with vitamins/
minerals
Products that claim to lower
cholesterol/ blood pressure
Carbonated soft drinks
83
88
5
95
69
26
62
50
5
90
6
24
8
52
44
37
45
82
6
54
46
60
40
58
47
47
51
94
3
17
8
94
91
5
80
22
76
11
72
20
75
12
83
12
86
12
72
23
71
16
79
16
82
6
79
85
8
94
Wholegrain foods
10
77
13
82
Hi-fibre foods
9
79
9
87
5
11
4
90
87
94
7
11
6
88
92
Q.61 If you were trying to become more healthy which of the following food types would you eat a) more of b) less of?
* All others 5% or less
13-035911/Bia Periscope Study 2013 Ireland & GB/August 2013
(Base: All Adults 16+)
Items Eaten More if Trying to be More Healthy – GB
GB 2007
%
Eat less of
GB 2009
%
%
%
Eat more of Eat less of Eat more of
Food or drink containing sugar
94
1
96
1
Food contains fats
90
2
95
2
187
GB 2011
GB 2013
%
%
%
%
Eat less of Eat more of Eat less of Eat more of
93
92
3
95
2
3
91
3
Fresh fruit
2
94
2
96
4
93
Fresh vegetables/salad
1
94
1
97
2
94
3
2
Bread, cereals, pasta, rice, potatoes
38
46
47
44
44
43
50
Milk and dairy products
44
41
45
46
44
41
46
Meat
46
38
52
46
39
5
Fish
Salt in your food
Lower fat options
Products enriched with vitamins/
minerals
Products that claim to lower
cholesterol/ blood pressure
Carbonated soft drinks
83
5
83
38
6
83
4
90
8
88
7
72
18
12
69
15
75
17
67
13
69
16
75
18
66
6
78
39
8
85
22
85
35
35
82
67
9
95
50
19
74
92
72
9
80
4
19
69
16
67
20
63
83
5
Wholegrain foods
13
74
12
82
11
80
13
76
Hi-fibre foods
8
78
8
85
9
79
9
80
Q.61 If you were trying to become more healthy which of the following food types would you eat a) more of b) less of?
* All others 5% or less
13-035911/Bia Periscope Study 2013 Ireland & GB/August 2013
(Base: All adults 15+, all markets summary)
Items Eaten More if Trying to Be More Healthy – 2013
More of:
Less of:

Fresh vegetables/salad

Food or drink containing sugar

Fresh fruit

Food containing fats


Hi-fibre foods

Fish

Wholegrain foods

Products enriched with
vitamins/minerals

Products that claim to lower
cholesterol/blood pressure

Lower fat options
188

Divided Opinions

Bread, cereals, pasta, rice,
potatoes

Milk & dairy products

Meat
Salt in your food
Carbonated soft drinks
Q.61 If you were trying to become more healthy which of the following food types would you eat a) more of b) less of?
13-035911/Bia Periscope Study 2013 Ireland & GB/August 2013
(Base: All Adults 15+)
Attitude Towards Diet – 2013 (I)
189
% Agree
Slightly
To be healthy it is really important to eat properly
A good diet can help your mental health
I think diet and lifestyle are more important than
medication in preventing heart disease
38
53
37
50
35
55
33
50
53
34
46
31
37
44
I am conscious of the nutritional benefits of food
30
43
48
I eat to feel good
It doesn’t matter what I eat, I am fairly healthy
%
Agree
% Agree
Strongly
39
42
31
18
14
91
87
90
83
87
77
81
73
26
73
26
66
60
46
ROI 2013
GB 2013
Q.3 Now I am going to read out things people have said about their diet and general well-being. Please tell me how much you
agree/disagree with each statement on a scale of 1 to 5 where 5 = Agree Strongly and 1 = Disagree Strongly.
13-035911/Bia Periscope Study 2013 Ireland & GB/August 2013
(Base: All Adults 15+)
Attitude Towards Diet – 2013 (II)
190
% Agree
Slightly
% Agree
Strongly
47
I eat healthy to take control of my life
35
34
43
I only eat foods that are healthy and good for me
I am concerned about my children becoming
obese
20
56
21
24
61
55
58
30
9
23
27
22
42
34
20
53
63
13
34
69
24
18
28
I eat for enjoyment and not for health reasons
I am often confused about what I should eat to
stay healthy
18
39
I have a great deal of control over my future health
I wish I had time to exercise but I am just too busy
22
%
Agree
12
36
35
8
6
26
17
14
31
ROI 2013
18
14
31
GB 2013
Q.3 Now I am going to read out things people have said about their diet and general well-being. Please tell me how much you
agree/disagree with each statement on a scale of 1 to 5 where 5 = Agree Strongly and 1 = Disagree Strongly.
13-035911/Bia Periscope Study 2013 Ireland & GB/August 2013
(Base: All Adults 15+)
Attitude Towards Diet – ROI (I)
191
% Agree
Slightly
% Agree
Strongly
%
Agree
91
53
38
93
55
38
50
90
40
To be healthy it is really important to eat properly
45
43
88
50
39
89
90
55
35
88
60
28
A good diet can help your mental health
84
52
33
50
85
35
46
40
86
87
53
34
85
54
30
I think diet and lifestyle are more important than
82
45
37
84
medication in preventing heart disease
46
38
51
32
83
81
44
37
81
42
38
74
I am conscious of the nutritional benefits of food
44
30
74
39
35
69
37
32
73
48
26
76
41
35
64
I eat to feel good
40
24
64
36
28
69
36
33
60
42
18
59
42
17
54
It doesn’t matter what I eat, I am still fairly healthy
36
18
64
42
22
58
38
20
69
47
22
67
41
26
60
I eat healthy to take control of my life
41
19
61
36
25
62
26
36
Q.3 Now I am going to read out things people have said about their diet and general well-being. Please tell me how much you
agree/disagree with each statement on a scale of 1 to 5 where 5 = Agree Strongly and 1 = Disagree Strongly.
ROI
ROI
ROI
ROI
ROI
2013
2011
2009
2007
2005
13-035911/Bia Periscope Study 2013 Ireland & GB/August 2013
(Base: All Adults 15+)
Attitude Towards Diet – ROI (II)
192
% Agree
Slightly
39
36
35
33
I have a great deal of control over my future health
n/a
I eat for enjoyment and not for health reasons
I am often confused about what I should eat to stay
healthy
20
20
20
25
n/a
27
28
29
30
n/a
17
17
17
19
I am concerned about my children becoming obese
n/a
24
25
21
26
n/a
43
42
36
39
33
34
40
36
35
32
I only eat foods that are healthy and good for me
I wish I had time to exercise but I am just too busy
% Agree
Strongly
18
18
16
19
21
21
19
20
21
21
9
10
12
18
n/a
8
11
11
13
n/a
14
16
14
16
n/a
%
Agree
63
60
57
59
n/a
61
60
52
58
54
55
59
56
56
53
30
30
33
44
n/a
35
39
40
43
n/a
31
33
31
35
n/a
ROI
ROI
ROI
ROI
ROI
2013
2011
2009
2007
2005
Q.3 Now I am going to read out things people have said about their diet and general well-being. Please tell me how much you
agree/disagree with each statement on a scale of 1 to 5 where 5 = Agree Strongly and 1 = Disagree Strongly.
13-035911/Bia Periscope Study 2013 Ireland & GB/August 2013
(Base: All Adults 16+)
Attitude Towards Diet – GB (I)
193
% Agree
Slightly
To be healthy it is really important to eat properly
A good diet can help your mental health
I think diet and lifestyle are more important than
medication in preventing heart disease
I am conscious of the nutritional benefits of food
I eat to feel good
It doesn’t matter what I eat, I am still fairly healthy
I eat healthy to take control of my life
37
37
42
42
43
33
33
37
42
45
31
33
38
41
46
43
40
41
41
42
39
37
36
38
40
31
35
36
36
33
35
35
35
37
34
%
Agree
% Agree
Strongly
33
31
31
33
30
31
30
32
32
9
22
21
26
26
25
17
20
14
15
14
15
18
20
21
13
12
50
48
48
50
50
47
46
44
42
87
86
90
75
74
83
82
85
73
78
77
77
79
71
77
73
72
73
63
63
66
63
61
55
60
46
50
51
51
42
53
55
56
50
46
Q.3 Now I am going to read out things people have said about their diet and general well-being. Please tell me how much you
agree/disagree with each statement on a scale of 1 to 5 where 5 = Agree Strongly and 1 = Disagree Strongly.
GB 2013
GB 2011
GB 2009
GB 2007
GB 2005
13-035911/Bia Periscope Study 2013 Ireland & GB/August 2013
(Base: All Adults 16+)
Attitude Towards Diet – GB (II)
194
% Agree
Slightly
% Agree
Strongly
34
39
39
38
I have a great deal of control over my future health
n/a
n/a
28
30
29
34
33
34
35
33
38
39
23
25
22
30
I only eat foods that are healthy and good for me
I eat for enjoyment and not for health reasons
I wish I had time to exercise but I am just too busy
n/a
20
22
20
24
I am often confused about what I should eat to stay
healthy
n/a
18
16
15
22
I am concerned about my children becoming obese
n/a
22
24
22
16
13
14
17
11
9
24
25
24
19
15
12
13
14
12
n/a
6
6
9
7
n/a
14
17
17
13
n/a
%
Agree
56
63
61
54
n/a
42
44
46
45
42
58
60
57
57
54
36
37
36
42
n/a
26
28
29
31
n/a
31
33
32
35
n/a
GB 2013
GB 2011
GB 2009
GB 2007
GB 2005
Q.3 Now I am going to read out things people have said about their diet and general well-being. Please tell me how much you
agree/disagree with each statement on a scale of 1 to 5 where 5 = Agree Strongly and 1 = Disagree Strongly.
13-035911/Bia Periscope Study 2013 Ireland & GB/August 2013
(Base: All Adults 15+)
Attitude Towards Wellbeing – 2013
% Agree
Slightly
195
% Agree
Strongly
44
%
Agree
46
90
Good food can enhance body and
mind
37
45
46
83
79
33
ROI 2013
I consider what I eat to be really
important for my wellbeing
GB 2013
40
29
69
Q.3 Now I am going to read out things people have said about their diet and general well-being. Please tell me how much you
agree/disagree with each statement on a scale of 1 to 5 where 5 = Agree Strongly and 1 = Disagree Strongly.
13-035911/Bia Periscope Study 2013 Ireland & GB/August 2013
(Base: All Adults 15+)
Attitude Towards Wellbeing – ROI
% Agree
Slightly
196
% Agree
Strongly
%
Agree
44
38
Good food can enhance body and
mind
91
53
41
44
86
41
44
85
42
44
86
46
I consider what I eat to be really
important for my wellbeing
90
46
33
41
45
40
41
37
30
29
27
ROI 2013
ROI 2011
79
79
ROI 2009
75
ROI 2007
69
ROI 2005
68
Q.3 Now I am going to read out things people have said about their diet and general well-being. Please tell me how much you
agree/disagree with each statement on a scale of 1 to 5 where 5 = Agree Strongly and 1 = Disagree Strongly.
13-035911/Bia Periscope Study 2013 Ireland & GB/August 2013
(Base: All Adults 16+)
Attitude Towards Wellbeing – GB
% Agree
Slightly
197
% Agree
Strongly
37
Good food can enhance body and
mind
83
45
40
41
81
41
42
82
41
46
40
I consider what I eat to be really
important for my wellbeing
%
Agree
28
69
29
75
29
GB 2013
69
37
30
GB 2011
67
39
30
GB 2009
69
38
40
19
17
GB 2007
GB 2005
57
57
Q.3 Now I am going to read out things people have said about their diet and general well-being. Please tell me how much you
agree/disagree with each statement on a scale of 1 to 5 where 5 = Agree Strongly and 1 = Disagree Strongly.
13-035911/Bia Periscope Study 2013 Ireland & GB/August 2013
(Base: All Adults 15+)
Attitudes Towards Healthy Options – 2013
% Applies
A Lot
If the label says “Low Fat” or “Reduced Fat”,
then the product will always be a healthy choice
46
80
46
66
22
45
66
22
45
67
46
64
19
17
26
Choosing healthy food to eat is very limiting and
boring too
25
14
11
11
13
73
39
34
I would like manufacturers to help me eat
healthy
I find there are never enough healthy food
options when shopping
%
Applies
% Applies
A Little
35
Healthier foods are always more expensive than
other foods
I am willing to pay more for healthy food and
beverages as long as they taste good
198
41
33
ROI 2013
67
GB 2013
57
32
46
30
41
47
36
31
43
Q.78 I am going to read out a number of statements people have said about health and nutrition. I would like you to
tell me whether each statement applies to you personally a lot, a little or not at all.
13-035911/Bia Periscope Study 2013 Ireland & GB/August 2013
(Base: All Adults 15+)
Attitudes Towards Healthy Options – ROI
% Applies
A Lot
19
22
22
I am willing to pay more for healthy food and
beverages as long as they taste good
n/a
If the label says “Low Fat” or “Reduced Fat”,
then the product will always be a healthy choice
I would like manufacturers to help me eat
healthy
I find there are never enough healthy food
options when shopping
Choosing healthy food to eat is very limiting and
boring too
33
28
22
20
18
27
25
25
26
25
22
32
32
28
14
10
10
20
17
15
11
11
13
15
16
16
%
Applies
% Applies
A Little
35
33
33
34
36
40
Healthier foods are always more expensive than
other foods
199
n/a
39
39
40
39
39
36
46
45
43
40
43
45
45
47
44
50
45
41
40
38
37
37
41
32
29
31
33
31
31
36
34
34
37
34
33
ROI 2013
ROI 2011
ROI 2009
ROI 2007
ROI 2005
ROI 2003
73
72
73
73
75
76
66
67
66
73
71
n/a
67
66
66
71
75
70
67
66
61
69
69
69
46
40
41
53
48
46
47
44
47
52
50
49
Q.78 I am going to read out a number of statements people have said about health and nutrition. I would like you to
tell me whether each statement applies to you personally a lot, a little or not at all.
13-035911/Bia Periscope Study 2013 Ireland & GB/August 2013
(Base: All Adults 16+)
Attitude Towards Healthy Options – GB
% Applies
A Lot
I am willing to pay more for healthy food and
beverages as long as they taste good
n/a
If the label says “Low Fat” or “Reduced Fat”,
then the product will always be a healthy choice
I would like manufacturers to help me eat
healthy
n/a
Choosing healthy food to eat is very limiting and
boring too
22
26
27
20
20
17
21
23
19
24
18
25
22
25
19
21
11
12
13
9
9
11
13
15
15
14
12
13
%
Applies
% Applies
A Little
34
36
34
31
31
30
Healthier foods are always more expensive than
other foods
I find there are never enough healthy food
options when shopping
200
n/a
46
39
41
45
44
39
45
42
42
45
48
46
43
45
46
41
33
36
37
n/a
55
44
47
30
31
30
34
37
29
31
31
33
36
41
35
GB 2013
GB 2011
GB 2009
GB 2007
GB 2005
GB 2003
80
75
75
76
75
69
66
68
68
65
68
n/a
64
64
67
74
70
59
57
58
61
63
68
n/a
41
43
43
43
46
40
43
46
48
50
53
48
Q.78 I am going to read out a number of statements people have said about health and nutrition. I would like you to
tell me whether each statement applies to you personally a lot, a little or not at all.
13-035911/Bia Periscope Study 2013 Ireland & GB/August 2013
(Base: All Adults 15+)
Attitude Towards Calories/Fat Content – 2013
% Applies
A Lot
25
I would like to see more low fat products
22
I am more concerned about what I eat and
drink to control my weight
I always look for a low fat option when
buying food products
I always think of the calories in what I eat
%
Applies
% Applies
A Little
65
40
35
23
23
I am more concerned about fat content than
calories
201
56
65
43
37
60
22
40
63
22
38
60
22
40
ROI 2013
62
20
39
GB 2013
60
15
16
52
37
33
50
Q.78 I am going to read out a number of statements people have said about health and nutrition. I would like you to
tell me whether each statement applies to you personally a lot, a little or not at all.
13-035911/Bia Periscope Study 2013 Ireland & GB/August 2013
(Base: All Adults 15+)
Attitude Towards Calories/Fat Content – ROI
% Applies
A Lot
I would like to see more low fat products
I am more concerned about what I eat and
drink to control my weight
n/a
I am more concerned about fat content than
calories
I always look for a low fat option when
buying food products
I always think of the calories in what I eat
% Applies
A Little
25
23
22
31
30
26
23
22
22
31
28
n/a
22
24
20
28
29
22
22
19
19
27
23
19
15
16
14
18
18
15
202
%
Applies
40
36
33
42
40
38
43
37
40
36
39
40
34
40
38
38
35
40
37
38
37
36
35
37
36
35
37
32
30
ROI 2013
ROI 2011
ROI 2009
ROI 2007
ROI 2005
ROI 2003
65
58
60
73
70
64
65
59
62
67
67
n/a
63
57
59
66
67
57
62
57
58
64
59
54
52
51
49
55
50
45
Q.78 I am going to read out a number of statements people have said about health and nutrition. I would like you to
tell me whether each statement applies to you personally a lot, a little or not at all.
13-035911/Bia Periscope Study 2013 Ireland & GB/August 2013
(Base: All Adults 16+)
Attitude Towards Calories/Fat Content – GB
% Applies
A Lot
I would like to see more low fat products
I am more concerned about what I eat and
drink to control my weight
n/a
I am more concerned about fat content than
calories
I always look for a low fat option when
buying food products
I always think of the calories in what I eat
22
24
29
21
22
29
23
25
24
21
22
22
28
29
21
22
27
20
23
22
20
21
25
16
19
19
17
17
17
203
% Applies
A Little
n/a
%
Applies
35
35
35
40
45
32
37
40
38
45
46
38
37
37
43
46
31
39
37
41
41
42
32
33
34
33
38
40
31
GB 2013
GB 2011
GB 2009
GB 2007
GB 2005
GB 2003
56
59
64
61
67
61
60
65
62
66
68
n/a
60
64
66
64
68
58
60
61
63
61
63
57
50
53
52
55
57
48
Q.78 I am going to read out a number of statements people have said about health and nutrition. I would like you to
tell me whether each statement applies to you personally a lot, a little or not at all.
13-035911/Bia Periscope Study 2013 Ireland & GB/August 2013
(Base: All Adults 15+)
Attitude Towards Balanced/Healthy Diet – 2013
% Applies
A Lot
53
51
52
46
16
36
33
22
17
31
28
88
84
77
86
34
33
24
I eat at least 5 portions of fruit and veg per day
93
41
47
29
I try to limit the amount of fast food I consume
I try to give the children as much veg as possible
40
37
43
I try to buy foods that are natural
I always check the nutritional labelling on foods
before buying them
%
Applies
% Applies
A Little
I always try to eat a balanced diet
I try to buy products that have added vitamins &
minerals
204
78
41
37
64
40
39
75
41
36
54
71
ROI 2013
62
GB 2013
53
51
20
18
46
Q.78 I am going to read out a number of statements people have said about health and nutrition. I would like you to
tell me whether each statement applies to you personally a lot, a little or not at all.
13-035911/Bia Periscope Study 2013 Ireland & GB/August 2013
(Base: All Adults 15+)
Attitude Towards Balanced/Healthy Diet – ROI
% Applies
A Lot
53
54
47
49
44
48
43
42
38
38
41
36
52
52
44
44
40
40
I always try to eat a balanced diet
I try to buy foods that are natural
I try to limit the amount of fast food I consume
I try to buy products that have added vitamins &
minerals
I eat at least 5 portions of fruit and veg per day
I always check the nutritional labelling on foods
before buying them
I try to give the children as much veg as possible
24
23
20
19
18
16
36
32
30
25
19
22
22
17
15
15
14
12
31
30
27
24
25
24
205
% Applies
A Little
40
37
43
40
45
43
41
43
42
45
40
39
34
31
35
37
39
35
41
40
37
43
39
32
40
40
39
39
39
42
41
38
37
40
36
30
%
Applies
ROI
ROI
ROI
ROI
ROI
ROI
2013
2011
2009
2007
2005
2003
20
19
21
23
21
19
93
91
90
89
89
91
84
85
80
83
81
75
86
83
79
81
79
75
64
63
56
62
57
48
75
72
69
64
57
64
62
55
52
55
50
42
51
50
48
47
46
43
Q.78 I am going to read out a number of statements people have said about health and nutrition. I would like you to
tell me whether each statement applies to you personally a lot, a little or not at all.
13-035911/Bia Periscope Study 2013 Ireland & GB/August 2013
(Base: All Adults 16+)
Attitude Towards Balance/Healthy Diet – GB
% Applies
A Lot
I try to buy foods that are natural
29
30
36
23
24
32
46
49
46
I try to limit the amount of fast food I consume
I try to buy products that have added vitamins &
minerals
37
38
44
16
16
18
10
14
10
33
32
39
33
29
32
I eat at least 5 portions of fruit and veg per day
I always check the nutritional labelling on foods
before buying them
17
16
17
13
15
15
%
Applies
% Applies
A Little
51
54
57
39
45
52
I always try to eat a balanced diet
206
37
35
34
49
43
38
47
46
44
50
51
43
33
33
35
40
40
33
37
37
39
43
42
28
39
39
36
35
42
40
36
37
38
37
38
28
GB 2013
GB 2011
GB 2009
GB 2007
GB 2005
GB 2003
28
18
25
20
30
19
I try to give the children as much veg as possible
18
25
23
28
22
18
Q.78 I am going to read out a number of statements people have said about health and nutrition. I would like you to
tell me whether each statement applies to you personally a lot, a little or not at all.
88
89
92
88
88
90
77
76
80
73
75
75
78
82
81
77
78
77
54
52
56
53
56
38
71
72
75
68
71
72
53
53
55
50
53
43
46
45
49
43
51
40
13-035911/Bia Periscope Study 2013 Ireland & GB/August 2013
(Base: All Adults 15+)
Attitude Towards Nutrition and Wellness – 2013
% Applies
A Lot
207
% Applies
A Little
53
29
I eat to feel good and take control of my life
I eat to enrich/enhance mental alertness and spiritual
well being
48
77
30
47
77
39
My diet is mainly vegetarian
7
37
62
43
40
15
5
53
21
19
I very rarely nibble between meals
63
33
21
16
81
29
24
There are not enough product options for people
who suffer food intolerances
%
Applies
55
11
ROI 2013
13
GB 2013
16
20
Q.78 I am going to read out a number of statements people have said about health and nutrition. I would like you to
tell me whether each statement applies to you personally a lot, a little or not at all.
13-035911/Bia Periscope Study 2013 Ireland & GB/August 2013
(Base: All Adults 15+)
Attitude Towards Nutrition & Wellness – ROI
% Applies
A Lot
% Applies
A Little
29
33
28
31
32
I eat to feel good and take control of my life
n/a
n/a
n/a
47
45
46
45
41
n/a
33
28
30
38
31
35
43
40
40
40
40
36
21
18
21
23
30
26
19
16
21
18
17
18
There are not enough product options for people
who suffer food intolerances
I very rarely nibble between meals
5
3
6
6
6
4
%
Applies
53
49
50
43
45
30
31
26
28
27
I eat to enrich/enhance mental alertness and spiritual
well being
My diet is mainly vegetarian
208
ROI 2013
ROI 2011
ROI 2009
ROI 2007
ROI 2005
ROI 2003
11
11
13
14
13
14
81
82
78
74
77
n/a
77
76
72
73
68
n/a
53
46
51
61
61
61
62
57
61
58
57
54
16
14
19
20
19
18
Q.78 I am going to read out a number of statements people have said about health and nutrition. I would like you to
tell me whether each statement applies to you personally a lot, a little or not at all.
13-035911/Bia Periscope Study 2013 Ireland & GB/August 2013
(Base: All Adults 16+)
Attitude Towards Nutrition and Wellness – GB
% Applies
A Lot
n/a
I eat to enrich/enhance mental alertness and spiritual
well being
n/a
I very rarely nibble between meals
My diet is mainly vegetarian
19
24
24
23
25
16
16
16
17
19
15
18
26
15
18
20
12
17
10
7
6
5
5
7
7
%
Applies
% Applies
A Little
29
31
30
I eat to feel good and take control of my life
There are not enough product options for people
who suffer food intolerances
209
48
44
42
50
52
n/a
39
39
39
42
46
n/a
21
26
28
35
39
29
40
39
35
43
46
46
GB 2013
GB 2011
GB 2009
GB 2007
GB 2005
GB 2003
13
14
12
16
19
11
77
75
72
69
76
n/a
63
63
64
58
62
n/a
37
43
47
50
57
55
55
57
54
55
63
56
20
20
18
21
26
18
Q.78 I am going to read out a number of statements people have said about health and nutrition. I would like you to
tell me whether each statement applies to you personally a lot, a little or not at all.
13-035911/Bia Periscope Study 2013 Ireland & GB/August 2013
(Base: All Adults 16+)
Attitude Towards Health Products/Labelling – 2013
% Applies
A Lot
I am confident that the food in the supermarket
is safe
%
Applies
% Applies
A Little
49
20
38
21
38
20
I believe that products with claimed health
benefits work
61
57
ROI 2013
GB 2013
35
56
16
12
89
42
19
I often find it difficult to understand the labelling
on food
92
46
46
40
I often find it difficult to understand the
nutritional claims on packaging
210
59
55
72
61
49
Q.78 I am going to read out a number of statements people have said about health and nutrition. I would like you to
tell me whether each statement applies to you personally a lot, a little or not at all.
13-035911/Bia Periscope Study 2013 Ireland & GB/August 2013
(Base: All Adults 15+)
Attitude Towards Health Products/Labelling – ROI
% Applies
A Lot
I often find it difficult to understand the
nutritional claims on packaging
n/a
I often find it difficult to understand the labelling
on food
I believe that products with claimed health
benefits work
n/a
n/a
19
22
23
26
24
21
24
24
27
23
23
16
13
13
19
%
Applies
% Applies
A Little
46
46
47
39
46
44
I am confident that the food in the supermarket
is safe
211
n/a
11
n/a
n/a
46
47
46
51
45
45
42
38
42
40
40
38
32
36
35
38
ROI 2013
ROI 2011
ROI 2009
ROI 2007
ROI 2005
ROI 2003
56
51
53
58
92
94
93
90
91
89
61
60
64
66
64
n/a
59
56
60
62
61
34
72
65
67
77
n/a
n/a
Q.78 I am going to read out a number of statements people have said about health and nutrition. I would like you to
tell me whether each statement applies to you personally a lot, a little or not at all.
13-035911/Bia Periscope Study 2013 Ireland & GB/August 2013
(Base: All Adults 16+)
Attitude Towards Health Products/Labelling – GB
% Applies
A Lot
I often find it difficult to understand the
nutritional claims on packaging
n/a
I often find it difficult to understand the labelling
on food
I believe that products with claimed health
benefits work
49
42
45
55
53
43
38
36
33
43
45
52
48
33
39
48
20
17
21
13
17
20
18
20
13
16
20
12
15
12
9
n/a
n/a
%
Applies
% Applies
A Little
40
I am confident that the food in the supermarket
is safe
212
n/a
35
34
34
41
44
33
49
50
50
50
GB 2013
GB 2011
GB 2009
GB 2007
GB 2005
GB 2003
n/a
n/a
89
94
93
88
92
91
57
53
54
56
62
n/a
55
52
53
54
60
53
61
65
62
59
n/a
n/a
Q.78 I am going to read out a number of statements people have said about health and nutrition. I would like you to
tell me whether each statement applies to you personally a lot, a little or not at all.
13-035911/Bia Periscope Study 2013 Ireland & GB/August 2013
213
Environmental Issues
13-035911/Bia Periscope Study 2013 Ireland & GB/August 2013
Environmental Issues: Summary
214

The overall awareness of the term ‘sustainability’ in ROI and GB is similar. Both countries also
have similar understanding about what the term means.

Awareness of the term ‘carbon footprint’ is higher in GB than in ROI with more than three
quarters of the adult population claiming to be aware of the term. Awareness of ‘food miles’ on
the other hand is slightly higher in ROI than in GB.

Consciousness of environmental issues regarding the choice of products as well as preferences
for buying from companies that are aware of the impact of environmental issues show little signs
of momentum in either region. Those strongly agreeing with these concepts stands at
approximately 2 in 10 people in ROI with support in GB slightly lower.

There is evidence that people may be somewhat disengaged from ‘Fair Trade’ products with less
than half of people in ROI and GB showing signs that they want more Fair Trade products or that
they try to buy these products when they are available. Attitudes towards Fair Trade products
have been stagnant for a number of years.
13-035911/Bia Periscope Study 2013 Ireland & GB/August 2013
(Base: All Adults 15+)
Awareness of Sustainability – 2013
215
%
Aware
ROI 2009
%
Aware
41
GB 2009
ROI 2011
47
GB 2011
ROI 2013
49
GB 2013
In 2013, Higher Amongst:
52
47
In 2013, Higher Amongst:
35-44 yrs
• AB’s
• Responsible for grocery shopping
• Buy organic, speciality food &
local produce
•
47
•
•
•
•
35-44 yrs
AB’s
Can cook
Buy organic, speciality food & local
produce
• Entertain at home more often
• Have children
Q.82 Which of the following have you ever heard of?
13-035911/Bia Periscope Study 2013 Ireland & GB/August 2013
(Base: All aware of sustainability)
Understanding of the Term Sustainability – Spontaneous (2013)
216
Total
%
% Aware
ROI 2013
(49%)
Meeting the needs of the present without compromising
the ability of future generations to meet their needs
31
Production practices which do not have a future affect on
the environment
26
Ensuring that future generations have what we have today
13
Consumption practices which do not have a future effect
on the environment
13
Other
Don’t know
GB 2013
(47%)
4
36
18
16
10
12
18
14
Q.83 What do you understand the term “Sustainability” to mean?
13-035911/Bia Periscope Study 2013 Ireland & GB/August 2013
(Base: All aware of sustainability)
Understanding of the Term Sustainability – ROI
217
2013
TOTAL
2007
%
Meeting the needs of the present
without compromising the ability of
future generations to meet their needs
38
Production practices which do not have
a future affect on the environment
Other
Don’t know
3
9
2013
%
26
24
13
9
9
4
5
3
16
15
15Female 24
%
%
31
32
38
36
34
25
28
25
20
24
29
29
17
9
17
14
9
14
13
12
9
12
14
13
3
5
6
5
3
4
15
21
17
17
16
20
45+
%
13
14
19
Male
%
AGE
253534
44
%
%
31
34
29
20
9
2011
%
28
26
Ensuring that future generations have
what we have today
Consumption practices which do not
have a future effect on the environment
2009
%
GENDER
18
Q.83 What do you understand the term “Sustainability” to mean?
13-035911/Bia Periscope Study 2013 Ireland & GB/August 2013
(Base: All aware of sustainability)
Understanding of the Term Sustainability – GB
218
2013
GENDER
TOTAL
2007
%
2009
%
Meeting the needs of the present
without compromising the ability of
future generations to meet their needs
21
25
Production practices which do not have
a future affect on the environment
23
23
Ensuring that future generations have
what we have today
Consumption practices which do not
have a future effect on the environment
Other
Don’t know
18
14
9
13
10
11
23
2011
%
8
13
6
21
22
Male Female 16-24 25-34 35-44 45+
2013
%
%
%
%
%
%
%
36 39
33
22
49
36
35
18
17
19
20
17
18
18
16
12
20
21
17
16
14
10
11
10
10
8
13
10
12
12
12
13
13
12
12
14
13
16
18
8
11
17
31
20
AGE
Q.83 What do you understand the term “Sustainability” to mean?
13-035911/Bia Periscope Study 2013 Ireland & GB/August 2013
(Base: All Adults 15+)
Awareness of the Term Carbon Footprint – 2013
219
%
Aware
%
Aware
ROI 2009
64
GB 2009
ROI 2011
65
GB 2011
ROI 2013
68
In 2013, Higher Amongst:
•
•
•
•
75
78
75
GB 2013
In 2013, Higher Amongst:
45-54 yrs
AB’s
Responsible for grocery shopping
Buy organic, speciality food &
local produce
• ABC1’s
• Can cook
• Buy organic, speciality food &
local produce
• Healthy diet
Q.82 Which of the following have you ever heard of?
13-035911/Bia Periscope Study 2013 Ireland & GB/August 2013
(Base: All aware of carbon footprint)
Understanding of the Term Carbon Footprint – Spontaneous (2013)
220
Total
%
% Aware
ROI 2013
(68%)
The amount of carbon dioxide which is emitted
before a product reaches the market
32
An individuals effect on the environment brought
about by the consumption of products
14
A measure of environmental damage
Other
Don’t know
GB 2013
(75%)
25
13
39
3
40
9
15
15
Q.84 What do you understand the term “Carbon Footprint” to mean?
13-035911/Bia Periscope Study 2013 Ireland & GB/August 2013
(Base: All aware of Carbon Footprint)
Understanding of the Term Carbon Footprint – ROI
221
2013
GENDER
TOTAL
2007
%
2009
%
The amount of carbon dioxide
which is emitted before a
product reaches the market
33
An individuals effect on the
environment brought about by
the consumption of products
33
A measure of environmental
damage
Other
Don’t know
27
8
5
14
14
37
2
3
13
Female 15-24 25-34 35-44 45+
%
%
%
%
%
%
34
31
35
29
33
33
15
12
13
14
16
13
39 40
38
36
46
43
34
2
3
1
2
-
5
13
17
17
14
10
17
32
15
39
Male
2013
%
34
16
27
3
2011
%
15
AGE
Q.84 What do you understand the term “Carbon Footprint” to mean?
13-035911/Bia Periscope Study 2013 Ireland & GB/August 2013
(Base: All aware of Carbon Footprint)
Understanding of the Term Carbon Footprint – GB
222
2013
GENDER
TOTAL
2007
%
The amount of carbon dioxide
which is emitted before a
product reaches the market
2009
%
23
An individuals effect on the
environment brought about by
the consumption of products
Other
Don’t know
18
25
7
17
40
34
7
15
25
13
16
38
5
2013
%
29
28
29
A measure of environmental
damage
2011
%
9
16
15
AGE
Male
Female 15-24 25-34 35-44 45+
%
%
%
%
%
%
25
25
26
28
23
24
14
12
9
15
11
14
40
40
38
42
47
38
9
9
11
8
11
8
14
16
16
11
9
18
Q.84 What do you understand the term “Carbon Footprint” to mean?
13-035911/Bia Periscope Study 2013 Ireland & GB/August 2013
(Base: All Adults 15+)
Awareness of the Term Food Miles – 2013
223
%
Aware
ROI 2013
%
Aware
49
In 2013, Higher Amongst:
•
•
•
•
45
GB 2013
In 2013, Higher Amongst:
45-54 yrs
ABC1’s
Responsible for grocery shopping
Buy organic, speciality food &
local produce
• 35-44 yrs
• AB’s
• Buy organic, speciality food &
local produce
• Healthy diet
Q.82 Which of the following have you ever heard of?
13-035911/Bia Periscope Study 2013 Ireland & GB/August 2013
(Base: All aware of the term food miles)
Understanding of the Term Food Miles – Spontaneous (ROI Vs. GB)
ROI
2007
ROI
2009
ROI
2011
ROI
2013
GB
2007
GB
2009
GB
2011
GB
2013
(38%)
(44%)
(53%)
(49%)
(31%)
(36%)
(43%)
(45%)
The distance that food has to
travel from producer to shop
(70)
(65)
(79)
(69)
(83)
(79)
An indication of environmental
impact
(15)
(23)
(14)
(12)
(6)
(11)
5
Other
(1)
(1)
(2)
(2)
(1)
(2)
2
Don’t know
(15)
(11)
(6)
(18)
(10)
(10)
% Aware
82
6
*
12
224
85
8
*Change of question wording in 2013
Q.84a What do you understand the term “Food Miles” to mean?
13-035911/Bia Periscope Study 2013 Ireland & GB/August 2013
(Base: All Adults 15+)
Statements Regarding Environmental Issues - 2013
% Agree
Slightly
I am more conscious of
environmental issues in my choice
of products today
% Agree
Strongly
35
23
%
Agree
58
54
35
I prefer to buy from companies that
are aware of the impact of
environmental issues
225
19
31
22
54
32
16
48
ROI 2013
GB 2013
Q.71 Please tell me how strongly you agree or disagree with the following statements?
13-035911/Bia Periscope Study 2013 Ireland & GB/August 2013
(Base: All Adults 15+)
Statements Regarding Environmental Issues – ROI Vs. GB (I)
226
I am more conscious of environmental issues in my choice of products today
%
Agree
ROI 2007
ROI 2009
ROI 2011
ROI 2013
%
Agree
56
53
62
58
In 2013, Higher Amongst:
•
•
•
GB 2007
45
GB 2009
57
GB 2011
55
GB 2013
54
In 2013, Higher Amongst:
AB’s
Responsible for grocery shopping
Buy organic, speciality food &
local produce
• AB’s
• Can cook
• Buy organic, speciality food &
local produce
• Healthy diet
Q.71 Please tell me how strongly you agree or disagree with the following statements?
13-035911/Bia Periscope Study 2013 Ireland & GB/August 2013
(Base: All Adults 15+)
Statements Regarding Environmental Issues – ROI Vs. GB (II)
227
I prefer to buy from companies that are aware of the impact of environmental issues
%
Agree
ROI 2007
ROI 2009
%
Agree
51
49
GB 2007
35
GB 2009
50
ROI 2011
55
GB 2011
49
ROI 2013
54
GB 2013
48
In 2013, Higher Amongst:
•
•
•
•
In 2013, Higher Amongst:
AB’s
45-54 year olds
Responsible for grocery shopping
Buy organic, speciality food & local
produce
•
•
•
•
•
AB’s
Buy organic & local produce
Responsible for grocery shopping
Can cook
Healthy diet
Q.71 Please tell me how strongly you agree or disagree with the following statements?
13-035911/Bia Periscope Study 2013 Ireland & GB/August 2013
(Base: All Adults 15+)
Attitude Towards Fair Trade Products – 2013
%
Applies
a little
I wish there was more Fair Trade
products/brands available in store
The higher price of Fair Trade products
puts me off buying them
%
Applies
a lot
%
Applies
35
14
49
36
16
52
31
34
I try to buy Fair Trade products/brands
whenever they are available
228
34
41
21
52
20
54
14
48
12
54
ROI 2013
GB 2013
Q.78 I am going to read out a number of statements people have said about health and nutrition. I would like
you to tell me whether each statement applies to you personally a lot, a little or not at all.
13-035911/Bia Periscope Study 2013 Ireland & GB/August 2013
(Base: All Adults 15+)
Attitude Towards Fair Trade Products – ROI
229
%
Applies
a little
%
Applies
a lot
I wish there was more Fair Trade
products/brands available in store
35
34
29
36
31
30
14
14
17
15
14
12
49
47
46
51
45
42
The higher price of Fair Trade products
puts me off buying them
31
30
28
29
26
26
21
17
19
17
15
13
52
47
47
46
41
39
I try to buy Fair Trade products/brands
whenever they are available
34
37
36
33
32
25
14
11
11
12
11
9
48
48
48
45
43
%
Applies
ROI 2013
ROI 2011
ROI 2009
ROI 2007
ROI 2005
ROI 2003
34
Q.78 I am going to read out a number of statements people have said about health and nutrition. I would like
you to tell me whether each statement applies to you personally a lot, a little or not at all.
13-035911/Bia Periscope Study 2013 Ireland & GB/August 2013
(Base: All Adults 16+)
Attitude Towards Fair Trade Products – GB
I wish there was more Fair Trade
products/brands available in store
The higher price of Fair Trade products
puts me off buying them
I try to buy Fair Trade products/brands
whenever they are available
%
Applies
a little
%
Applies
a lot
36
33
33
34
37
20
16
15
17
9
10
10
34
33
31
31
36
21
20
19
23
15
11
12
41
34
30
33
37
21
12
16
17
12
11
15
230
%
Applies
52
49
50
43
47
30
54
52
54
46
47
33
GB 2013
GB 2011
GB 2009
GB 2007
GB 2005
GB 2003
54
50
48
45
48
36
Q.78 I am going to read out a number of statements people have said about health and nutrition. I would like
you to tell me whether each statement applies to you personally a lot, a little or not at all.
13-035911/Bia Periscope Study 2013 Ireland & GB/August 2013
231
Grocery Shopping
13-035911/Bia Periscope Study 2013 Ireland & GB/August 2013
Grocery Shopping: Summary
232

Across both regions, the majority of all grocery shoppers continue to be female. However, the number of
males involved in grocery shopping has been steadily increasing.

In both ROI and GB, going to the same store to look for the best value for money remains a typical and
popular shopping approach. Considering quality above price also remains important when shopping for
grocery items.

However, ROI grocery shoppers are much more likely to think that quality of fresh food is more important
than price compared to their GB counterparts and they are much more willing to pay more for superior
customer service. ROI shoppers are also more vigilant than GB shoppers, with many more claiming to
watch out for announcements of promotions. GB consumers tend to buy on impulse a lot more and are more
likely to buy multi-packs when they shop.

Awareness of superfoods continues to increase across ROI and GB. In ROI adults were more likely to
actively buy superfoods and were able to identify more foods that fell into the category. There are currently
less people buying these foods and/or displaying a likelihood to purchase them in the future in GB.

As evidenced by the proportion of shoppers claiming to check labels for information related to quality and
country of origin, ROI consumers continue to be place much more importance on these than GB shoppers.

Grocery shoppers in GB are more than twice as likely as grocery shoppers in ROI to have ever ordered their
food items via the internet.
13-035911/Bia Periscope Study 2013 Ireland & GB/August 2013
(Base: All Mainly/Jointly Responsible)
Profile of Grocery Shoppers – 2013
233
%
ROI
2013
Male
40
SOCIAL CLASS
AGE
SEX
GB
2013
41
ROI
2013
GB
2013
15-24
8
9
25-34
22
18
ROI
2013
ABC1
GB
2013
40
50
18
35-44
23
19
45-54
Female
60
17
C2DE
59
50
55+
30
35
F
( ) = Total 2011 Sample
53
7
-
Q.40 Thinking now of shopping for groceries for the household, are you mainly responsible for the grocery
shopping, jointly responsible with someone else or is someone else responsible?
13-035911/Bia Periscope Study 2013 Ireland & GB/August 2013
(Base: All Mainly/Jointly Responsible)
Profile of Grocery Shoppers – ROI
234
%
ROI ROI ROI ROI ROI ROI ROI
2001 2003 2005 2007 2009 2011 2013
ROI ROI ROI ROI ROI ROI ROI
2001 2003 2005 2007 2009 2011 2013
15-24
(16)
Male 27
(49)
Female 73
(51)
26
74
( ) = Total 2011 Sample
30
70
32
68
SOCIAL CLASS
AGE
SEX
33
67
38
62
40
7
8
7
9
8
7
8
25-34 22
(22)
21
21
20
24
23
22
35-44 23
(19)
23
25
22
22
22
23
45-54 19
(16)
19
17
18
18
17
55+
29
(27)
29
15
60
30
34
28
30
ROI ROI ROI ROI ROI ROI ROI
2001 2003 2005 2007 2009 2011 2013
ABC1 40
(41)
40
39
39
C2DE 49
(51)
50
51
52
F
(8) 10
10
10
9
42
42
40
51
50
53
7
8
7
30
Q.40 Thinking now of shopping for groceries for the household, are you mainly responsible for the grocery
shopping, jointly responsible with someone else or is someone else responsible?
13-035911/Bia Periscope Study 2013 Ireland & GB/August 2013
(Base: All Mainly/Jointly Responsible)
Profile of Grocery Shoppers – GB
235
%
GB GB GB GB GB GB
2003 2005 2007 2009 2011 2013
GB GB GB GB GB GB
2003 2005 2007 2009 2011 2013
16-24
(15)
Male
(49)
34
30
31
39
44
41
8
7
7
8
10
9
25-34 19
(16)
19
19
19
17
18
35-44
(18) 21
Female
(51)
66
( ) = Total 2011 Sample
70
69
61
SOCIAL CLASS
AGE
SEX
56
GB GB GB GB GB GB
2003 2005 2007 2009 2011 2013
ABC1 52
(54)
50
50
19
19
20
18
18
45-54 16
(17)
16
18
18
19
19
55+ 36
(35)
39
37
C2DE 48
(46)
35
56
53
53
50
44
46
47
50
59
37
35
Q.40 Thinking now of shopping for groceries for the household, are you mainly responsible for the grocery
shopping, jointly responsible with someone else or is someone else responsible?
13-035911/Bia Periscope Study 2013 Ireland & GB/August 2013
(Base: All Adults 15+)
Frequency Of Purchasing Wheat (Gluten) Free Food – 2013
ROI 2013
%
GB 2013
%
Weekly
Less often
4
3
4
4
Never/don’t know
93
92
236
Q.63b And how often, if at all, would you or somebody in your household purchase wheat (gluten) free food?
13-035911/Bia Periscope Study 2013 Ireland & GB/August 2013
(Base: All Adults 15+)
Frequency Of Purchasing ‘Free From’ – 2013
237
New question in 2013
* Caution small base
ROI 2013
%
GB 2013
%
Weekly
Less often
8
5
5
6
Never/don’t know
87
90
Q.63c And how often, if at all, would you or somebody in your household purchase food with a ‘free from’ label (free from food is
food that has been designed to exclude one or more ingredients to which people can have intolerances or allergies or who do not
wish to consume certain products due to lifestyle choice. These ingredients may include dairy, eggs, nuts and wheat.).
13-035911/Bia Periscope Study 2013 Ireland & GB/August 2013
(Base: All Adults 15+)
Responsibility for Grocery Shopping – 2013
238
%
ROI 2013
GB 2013
Mainly responsible
49
52
Jointly responsible with
someone else
23
Someone else
responsible
28
25
23
Q.40 Thinking now of shopping for groceries for the household, are you mainly responsible for the grocery
shopping, jointly responsible with someone else or is someone else responsible?
13-035911/Bia Periscope Study 2013 Ireland & GB/August 2013
(Base: All Adults 15+)
Responsibility for Grocery Shopping – ROI
239
%
ROI
2001
ROI
2003
ROI
2005
ROI
2007
Mainly responsible
47
45
43
41
Jointly responsible with
someone else
10
12
14
16
Someone else
responsible
43
43
43
ROI
2009
46
ROI
2011
ROI
2013
51
49
20
23
28
28
16
43
38
Q.40 Thinking now of shopping for groceries for the household, are you mainly responsible for the grocery
shopping, jointly responsible with someone else or is someone else responsible?
13-035911/Bia Periscope Study 2013 Ireland & GB/August 2013
(Base: All Adults 16+)
Responsibility for Grocery Shopping – GB
240
%
GB
2003
GB
2005
GB
2007
Mainly responsible
48
45
45
Jointly responsible with
someone else
18
21
Someone else
responsible
34
34
GB
2009
GB
2011
GB
2013
55
55
52
25
28
20
17
21
25
34
23
Q.40 Thinking now of shopping for groceries for the household, are you mainly responsible for the grocery
shopping, jointly responsible with someone else or is someone else responsible?
13-035911/Bia Periscope Study 2013 Ireland & GB/August 2013
(Base: All Grocery Shoppers 15+)
Attitudes Towards Grocery Shopping – 2013 (I)
%
Agree
Slightly
%
Agree
Strongly
40
39
Quality of fresh food is more important
than price
34
I most often go to the same store but
look for the best value for money I can
get
I will pay a bit more for grocery shopping
to get superior customer service
I don’t mind spending time when looking
for a bargain
I watch for announcements for sales or
promotions on grocery
32
44
39
32
23
37
241
%
Agree
79
66
37
81
37
76
11
43
10
33
18
55
35
21
57
37
20
58
28
ROI 2013
17
44
GB 2013
Q.44 I am going to read out a list of things that people have said about grocery shopping.
Please tell me how much you agree or disagree with each statement.
13-035911/Bia Periscope Study 2013 Ireland & GB/August 2013
(Base: All Grocery Shoppers 15+)
Attitudes Towards Grocery Shopping – 2013 (II)
%
Agree
Slightly
The most important thing is price when
grocery shopping
There is no difference between the main
supermarkets
%
Agree
26
64
27
61
34
33
30
29
51
20
49
16
34
12
39
30
22
18
11
28
I tend to buy on impulse if I think they
are cheap
I compare prices between outlets to see
where I can buy the cheapest fresh
food, even if I have to travel
%
Agree
Strongly
39
When I shop the first thing I look for is
price
ROI 2013
242
39
44
46
15
54
16
46
13
35
GB 2013
Q.44 I am going to read out a list of things that people have said about grocery shopping.
Please tell me how much you agree or disagree with each statement.
13-035911/Bia Periscope Study 2013 Ireland & GB/August 2013
(Base: All Grocery Shoppers 15+)
Attitudes Towards Grocery Shopping – ROI (I)
%
%
Agree
Agree
Slightly Strongly
243
%
Agree
40
39
79
40
38
79
Quality of fresh food is more important
38
40
77
42
41
83
than price
82
37
45
82
39
43
44
37
81
40
38
78
I most often go to the same store but
39
42
81
73
45
28
look for the best value for money I can
71
40
31
get
78
39
39
32
11
43
34
13
47
30
16
45
I will pay a bit more for grocery shopping
52
36
16
to get superior customer service
50
31
19
54
36
18
37
18
55
36
19
55
53
33
21
I don’t mind spending time when looking
49
32
17
for a bargain
53
31
22
52
32
20
37
20
58
37
24
61
56
30
25
I watch for announcements for sales or
48
32
16
promotions on grocery
51
29
22
47
29
18
Q.44 I am going to read out a list of things that people have said about grocery shopping.
Please tell me how much you agree or disagree with each statement.
ROI 2013
ROI 2011
ROI 2009
ROI 2007
ROI 2005
ROI 2003
13-035911/Bia Periscope Study 2013 Ireland & GB/August 2013
(Base: All Grocery Shoppers 15+)
Attitudes Towards Grocery Shopping – ROI (II)
%
%
Agree
Agree
Slightly Strongly
244
%
Agree
39
26
64
39
21
60
When I shop the first thing I look for is
33
26
59
39
18
57
price
35
19
54
61
38
23
33
18
51
34
16
50
The most important thing is price when
28
20
48
45
29
16
grocery shopping
46
27
19
53
31
22
29
11
39
32
12
44
There is no difference between the main
30
15
45
50
30
20
supermarkets
44
26
18
40
26
14
34
12
46
35
14
49
45
I tend to buy on impulse if I think they
28
17
53
38
15
are cheap
42
26
16
47
34
13
30
16
46
29
13
42
I compare prices between outlets to see
25
17
42
where I can buy the cheapest fresh
38
24
14
food, even if I have to travel
33
20
13
38
25
13
Q.44 I am going to read out a list of things that people have said about grocery shopping.
Please tell me how much you agree or disagree with each statement.
ROI 2013
ROI 2011
ROI 2009
ROI 2007
ROI 2005
ROI 2003
13-035911/Bia Periscope Study 2013 Ireland & GB/August 2013
(Base: All Grocery Shoppers 16+)
Attitude Towards Grocery Shopping – GB (I)
Quality of fresh food is more important
than price
I most often go to the same store but
look for the best value for money I can
get
I will pay a bit more for grocery
shopping to get superior customer
service
I don’t mind spending time when
looking for a bargain
I watch for announcements for sales
or promotions on grocery
%
Agree
Slightly
%
Agree
Strongly
34
37
38
39
43
40
39
39
41
50
43
40
23
24
28
26
28
26
35
32
36
38
35
37
28
26
30
35
35
33
32
32
34
27
27
40
37
37
35
23
23
39
10
14
15
10
6
12
21
26
21
17
17
25
17
23
21
15
15
27
245
%
Agree
66
70
71
66
70
80
76
76
77
73
66
79
33
38
42
36
34
38
57
58
57
55
52
62
44
49
51
50
50
60
Q.44 I am going to read out a list of things that people have said about grocery shopping.
Please tell me how much you agree or disagree with each statement.
GB 2013
GB 2011
GB 2009
GB 2007
GB 2005
GB 2003
13-035911/Bia Periscope Study 2013 Ireland & GB/August 2013
(Base: All Grocery Shoppers 16+)
Attitude Towards Grocery Shopping – GB (II)
When I shop the first thing I look for is
price
The most important thing is price
when grocery shopping
There is no difference between the
main supermarkets
I tend to buy on impulse if I think they
are cheap
I compare prices between outlets to
see where I can buy the cheapest
fresh food, even if I have to travel
%
Agree
Slightly
%
Agree
Strongly
34
33
33
41
36
37
30
28
32
32
31
30
28
27
25
31
27
24
39
33
37
40
39
37
22
21
25
24
22
18
27
29
28
15
16
27
20
22
20
15
12
22
16
14
11
13
5
8
15
20
20
15
11
19
13
14
13
11
7
11
246
%
Agree
61
62
61
56
52
64
49
50
52
47
43
52
44
41
36
44
32
32
54
53
57
55
50
56
35
36
38
35
29
29
Q.44 I am going to read out a list of things that people have said about grocery shopping.
Please tell me how much you agree or disagree with each statement.
GB 2013
GB 2011
GB 2009
GB 2007
GB 2005
GB 2003
13-035911/Bia Periscope Study 2013 Ireland & GB/August 2013
(Base: All Grocery Shoppers 15+)
Attitudes to Food Shopping – 2013
%
Applies
a little
Where possible I buy multi-pack
products
%
Applies
68
22
51
48
I much prefer to buy products from
the chilled cabinet
I buy food in smaller packs because
it means less waste
%
Applies
a lot
45
Products in the chilled cabinet are
always fresher
247
47
19
70
18
66
22
31
69
70
39
33
29
62
31
28
58
26
66
40
ROI 2013
GB 2013
Q.45 And now about food shopping generally – please tell me whether these statements apply
to you a lot, a little or not at all?
13-035911/Bia Periscope Study 2013 Ireland & GB/August 2013
(Base: All Grocery Shoppers 15+)
Attitudes Towards Food Shopping – ROI
%
%
Applies Applies
a little
a lot
Products in the chilled cabinet are
always fresher
I much prefer to buy products from the
chilled cabinet
I buy food in smaller packs because it
means less waste
Where possible I buy multi-pack
products
45
46
45
45
42
51
31
48
50
41
47
43
46
32
31
36
31
28
30
37
28
31
35
33
36
33
35
32
22
15
17
28
30
23
11
18
11
15
23
28
20
8
39
32
33
35
38
37
37
28
18
26
30
33
13
12
248
%
Applies
42
40
68
61
61
73
72
74
66
62
56
70
71
66
70
67
65
63
68
74
65
58
54
59
66
66
48
44
Q.45 And now about food shopping generally – please tell me whether these statements apply
to you a lot, a little or not at all?
(*ROI 2007 figures taken from all adults base)
ROI 2013
ROI 2011
ROI 2009
ROI 2007
ROI 2005
ROI 2003
ROI 2001
13-035911/Bia Periscope Study 2013 Ireland & GB/August 2013
(Base: All Grocery Shoppers 16+)
Attitudes Towards Food Shopping – GB
%
%
Applies Applies
a little
a lot
Products in the chilled cabinet are
always fresher
I much prefer to buy products from the
chilled cabinet
I buy food in smaller packs because it
means less waste
Where possible I buy multi-pack
products
51
49
46
51
56
47
49
47
52
58
33
29
32
34
38
40
35
33
37
43
19
20
26
19
17
22
19
24
16
18
29
28
28
23
23
26
30
31
31
29
249
%
Applies
70
68
71
70
73
69
68
71
68
76
62
57
60
57
61
GB 2013
GB 2011
GB 2009
GB 2007
GB 2005
66
65
64
68
72
Q.45 And now about food shopping generally – please tell me whether these statements apply
to you a lot, a little or not at all?
(*ROI 2007 figures taken from all adults base)
13-035911/Bia Periscope Study 2013 Ireland & GB/August 2013
(Base: All mainly/jointly responsible for grocery shopping)
Recent Change In Food Shopping Habits – ROI Vs. GB (I)
GB
ROI
New question in 2009
Less
Often
%
Spreading my shopping across a
number of shops to get the best value
Buying some of my food from suppliers
who sell at your door
Buying in bulk
Buying from farmers markets
Less
Often
%
42
13
10
9
16
3
16
4
22
22
6
12
19
17
11
19
20
11
21
14
22
25
23
51
11
51
49
11
27
31
6
8
10
11
27
11
50
48
4
30
27
8
9
58
18
23
9
35
10
More
Often
%
12
32
17
17
Buying food items on promotion
More
Often
%
16
Shopping in discount retailers such as
Aldi or Lidl
250
ROI 2013
ROI 2011
ROI 2009
3
4
4
12
16
17
11
14
13
9
14
11
10
8
12
33
35
38
GB 2013
GB 2011
GB 2009
Q.47 Thinking about your food shopping lately, have you been doing any of the following more often or less often, or have you made no change?
13-035911/Bia Periscope Study 2013 Ireland & GB/August 2013
(Base: All mainly/jointly responsible for grocery shopping)
Recent Change In Food Shopping Habits – ROI Vs. GB (II)
GB
ROI
New question in 2009
Less
Often
%
12
More
Often
%
Less
Often
%
9
4
9
3
22
Travelling further to shop to get better
value
20
16
16
Buying foods that are familiar to me
from when I was growing up
5
8
18
28
11
10
13
11
8
12
9
14
16
13
31
13
15
29
10
15
11
13
19
I find that I’m eating what my mother or
grandmother would cook
12
6
7
4
16
More
Often
%
10
Buying online
12
251
17
18
24
31
25
ROI 2013
ROI 2011
ROI 2009
12
10
16
13
GB 2013
GB 2011
GB 2009
Q.47 Thinking about your food shopping lately, have you been doing any of the following more often or less often, or have you made no change?
13-035911/Bia Periscope Study 2013 Ireland & GB/August 2013
(Base: All Adults 15+)
Importance of Food Labels when Shopping – 2013 (I)
Fresh
ROI
2013
Natural
GB
2013
ROI
2013
252
Grown without pesticides
GB
2013
ROI
2013
31
34
46
Very important
GB
2013
48
57
66
30
37
32
40
28
Fairly important
27
18
8
Neither/nor
Not at all important
25
5
2
7
10
4
15
10
14
5
Q.64 When shopping for foods, how important or not are the following statements on labels?
13-035911/Bia Periscope Study 2013 Ireland & GB/August 2013
(Base: All Adults 15+)
Importance of Food Labels when Shopping – 2013 (II)
Good source of calcium
ROI
2013
GB
2013
Helps build strong bones
ROI
2013
30
30
Very important
43
43
16
Not at all important
4
6
GB
2013
30
33
23
20
17
13
38
24
21
Neither/nor
ROI
2013
35
34
37
20% less fat
32
36
Fairly important
GB
2013
253
15
6
14
Q.64 When shopping for foods, how important or not are the following statements on labels?
13-035911/Bia Periscope Study 2013 Ireland & GB/August 2013
(Base: All Adults 15+)
Importance of Food Labels when Shopping – ROI Vs. GB
254
% Very Important
ROI
66
71
67
69
Fresh
Natural
Grown without pesticides
Good source of calcium
Helps build strong bones
20% less fat
GB
46
43
42
47
48
45
40
50
43
35
35
43
43
34
36
42
38
37
32
43
57
51
62
53
34
32
39
ROI 2013
ROI 2011
ROI 2009
ROI 2007
31
30
35
31
30
25
30
24
30
25
30
21
30
30
31
27
53
GB 2013
GB 2011
GB 2009
GB 2007
Q.64 When shopping for foods, how important or not are the following statements on labels?
13-035911/Bia Periscope Study 2013 Ireland & GB/August 2013
(Base: All Adults 15+)
Understanding of the Word “Fresh” – 2013
255
ROI 2013
Spontaneous
%
GB 2013
Total
%
Spontaneous
%
Total
%
Fresh vegetables
(48)
81
(48)
84
Fresh fruit
(39)
78
(41)
82
Fresh taste
(16)
52
(15)
41
Free from preservatives
(12)
46
(13)
40
Food cooked/grown/produced within the last few days
(17)
41
(25)
Nutritionally better for you
(12)
42
(6)
32
Short shelf life
(13)
40
(12)
37
Kept in the fridge
(10)
38
(11)
35
Made from scratch
(8)
35
(9)
34
49
Q.65 When you think about food what do you understand the word “Fresh” to mean?
Q.66 And which, if any of the following would you associate with “Fresh” in terms of food?
13-035911/Bia Periscope Study 2013 Ireland & GB/August 2013
(Base: All Adults 15+)
Understanding of the Word “Fresh” – ROI
Spontaneous
%
Fresh fruit
Free from preservatives
Food cooked/grown/produced
within the last few days
Nutritionally better for you
Short shelf life
Kept in the fridge
Made from scratch
Total
%
48
43
47
48
39
37
39
35
Fresh vegetables
Fresh taste
256
16
18
22
20
12
12
12
13
17
24
22
16
12
9
11
9
13
10
12
15
10
9
7
9
8
8
10
8
81
80
84
80
78
79
80
76
ROI 2013
ROI 2011
ROI 2009
ROI 2007
52
53
54
55
46
44
40
37
41
52
50
36
42
38
37
35
40
38
39
35
38
32
31
33
35
39
41
30
Q.65 When you think about food what do you understand the word “Fresh” to mean?
Q.66 And which, if any of the following would you associate with “Fresh” in terms of food?
13-035911/Bia Periscope Study 2013 Ireland & GB/August 2013
(Base: All Adults 16+)
Understanding of the Word “Fresh” – GB
Spontaneous
%
Fresh fruit
Free from preservatives
Food cooked/grown/produced
within the last few days
Nutritionally better for you
Short shelf life
Kept in the fridge
Made from scratch
Total
%
84
82
84
83
82
82
81
82
48
45
45
41
41
41
37
36
Fresh vegetables
Fresh taste
257
15
14
13
17
13
15
11
13
25
27
22
20
6
10
5
5
12
13
8
10
11
8
6
8
9
6
7
5
20
GB 2013
GB 2011
GB 2009
GB 2007
41
49
45
49
40
47
41
38
49
55
46
32
39
31
28
37
41
32
36
35
39
32
33
34
43
32
30
Q.65 When you think about food what do you understand the word “Fresh” to mean?
Q.66 And which, if any of the following would you associate with “Fresh” in terms of food?
13-035911/Bia Periscope Study 2013 Ireland & GB/August 2013
(Base: All Adults 15+)
Understanding of the Word “Natural” – 2013
258
ROI 2013
Spontaneous
%
No artificial ingredients/ preservatives/colours
(38)
Natural ingredients
(39)
From nature
(20)
Natural colour
(9)
Not fortified with additional ingredients
GB 2013
Total
%
Spontaneous
%
71
(52)
78
Total
%
78
(31)
71
(13)
38
43
(12)
42
(9)
41
(14 )
48
Nutritionally better for you
(13)
45
(8)
Produced organically
(7)
31
(6)
26
Produced locally
(9)
37
(5)
22
52
33
Q.67 When you think about food what do you understand the word “Natural” to mean?
Q.68 And which, if any of the following would you associate with “Natural” in terms of food?
13-035911/Bia Periscope Study 2013 Ireland & GB/August 2013
(Base: All Adults 15+)
Understanding of the Word “Natural” – ROI
Spontaneous
%
Natural ingredients
Natural colour
Not fortified with additional ingredients
Nutritionally better for you
Produced organically
Produced locally
Total
%
38
43
37
43
39
36
36
37
No artificial ingredients/ preservatives/colours
From nature
259
71
75
64
71
78
74
73
68
20
18
22
17
9
7
13
13
9
9
7
9
13
12
13
10
7
10
7
8
9
10
9
4
ROI 2013
ROI 2011
ROI 2009
ROI 2007
52
49
56
42
43
39
45
40
41
37
38
37
45
42
44
33
31
33
32
22
37
37
33
21
Q.67 When you think about food what do you understand the word “Natural” to mean?
Q.68 And which, if any of the following would you associate with “Natural” in terms of food?
13-035911/Bia Periscope Study 2013 Ireland & GB/August 2013
(Base: All Adults 16+)
Understanding of the Word “Natural” – GB
Spontaneous
%
Not fortified with additional ingredients
Nutritionally better for you
Produced organically
Produced locally
78
78
80
80
71
74
69
74
31
33
28
34
Natural ingredients
Natural colour
Total
%
52
48
54
51
No artificial ingredients/ preservatives/colours
From nature
260
13
13
11
12
12
13
12
10
14
14
11
12
8
8
4
6
6
6
4
4
5
3
3
2
GB 2013
GB 2011
GB 2009
GB 2007
38
47
38
41
42
49
45
48
48
49
44
42
33
38
33
37
26
36
26
23
22
29
20
14
Q.67 When you think about food what do you understand the word “Natural” to mean?
Q.68 And which, if any of the following would you associate with “Natural” in terms of food?
13-035911/Bia Periscope Study 2013 Ireland & GB/August 2013
(Base: All Adults 15+)
Attitudes Towards Superfoods – 2013
261
%
ROI 2013
I have never heard of it before today
GB 2013
43
53
I have heard of it, but do not consider it
important when buying food
26
19
I consider the term to be a fad, it does
not impact upon my shopping habits
10
I sometimes try to buy Superfoods
16
I actively/always try to buy Superfoods
4
12
13
3
Q.72 Thinking specifically about Superfoods, which of the following statements best describes your attitudes towards Superfoods?
13-035911/Bia Periscope Study 2013 Ireland & GB/August 2013
(Base: All Adults 15+)
Attitudes Towards Superfoods – ROI
262
%
ROI 2007
I have never heard of it before today
I have heard of it, but do not consider it
important when buying food
57
ROI 2013
Higher Amongst …
43
 Males, 65+ yrs, C2DE’s
26
 35-44 yrs, AB’s
8
10
 AB’s
17
16
 Females, 35-44 yrs, C1’s
5
4
ROI 2009
ROI 2011
52
48
22
21
I consider the term to be a fad, it does
not impact upon my shopping habits
9
I sometimes try to buy Superfoods
I actively/always try to buy Superfoods
11
2
24
11
9
3
Q.72 Thinking specifically about Superfoods, which of the following statements best describes your attitudes towards Superfoods?
262
13-035911/Bia Periscope Study 2013 Ireland & GB/August 2013
(Base: All Adults 16+)
Attitudes Towards Superfoods – GB
263
%
I have never heard of it before today
I have heard of it, but do not consider it
important when buying food
I consider the term to be a fad, it does
not impact upon my shopping habits
I sometimes try to buy Superfoods
I actively/always try to buy Superfoods
GB 2007
GB 2009
GB 2011
GB 2013
57
55
53
62
17
21
10
10
12
11
2
Higher Amongst …
 65+ year olds, C2DEs
19
20
12
8
8
2
3
13
 AB’s, entertain at home more often
3
Q.72 Thinking specifically about Superfoods, which of the following statements best describes your attitudes towards Superfoods?
13-035911/Bia Periscope Study 2013 Ireland & GB/August 2013
(Base: All aware of “Superfoods”)
Understanding of Term Superfoods – 2013
ROI 2013
GB 2013
Total
%
Total
%
44
Are healthy for you
Are nutritionally better for you
16
20
9
11
Help boost energy
15
20
Have added vitamins or minerals
Are free from artificial colours/ flavours
27
20
Have natural ingredients
Are free from preservatives
48
29
Are high in nutritional value
Help fight off disease
264
20
15
13
10
7
8
9
Q.73a What do you understand the term “Superfoods” to mean?
13-035911/Bia Periscope Study 2013 Ireland & GB/August 2013
(Base: All Adults 15+)
Foods described as Superfoods – ROI Vs. GB (I)
265
%
ROI
2007
ROI
2009
ROI
2011
Fish
(37)
(36)
(31)
Broccoli
(31)
(28)
(26)
Other vegetables
(26)
(28)
(30)
Wholegrain foods
(26)
(21)
(20)
Spinach
(24)
(23)
(17)
High Fibre foods
(23)
(18)
(14)
Other fruit
(22)
(25)
(22)
Nuts and seeds
(22)
(25)
(21)
Red meat
(20)
(15)
(15)
Beans and lentils
(17)
(17)
(15)
ROI
2013
GB
2007
GB
2009
GB
2011
(31)
(22)
(20)
24
(27)
(16)
(19)
23
(23)
(25)
(21)
(24)
(15)
(12)
(26)
(13)
(14)
(22)
(9)
(8)
27
(25)
(29)
(24)
26
(20)
(13)
(18)
(7)
(8)
(6)
(9)
(9)
(13)
33
30
28
17
23
10
14
17
GB
2013
27
15
20
10
30
18
6
12
Q.74 What foods, if any, would you regard as Superfoods? Probe fully; Any others?
13-035911/Bia Periscope Study 2013 Ireland & GB/August 2013
(Base: All Adults 15+)
Foods described as Superfoods – ROI Vs. GB (II)
266
%
ROI
2007
ROI
2009
ROI
2011
Blueberries
(16)
(21)
(21)
White meat
(15)
(14)
(11)
Dairy products
(15)
(21)
(15)
Green tea
(12)
(8)
(7)
Pomegranate
(11)
(9)
(7)
Soy
(11)
(9)
(3)
Walnuts
(9)
(10)
(6)
Acai
(3)
(3)
(2)
Other
(9)
(4)
(12)
Don’t know
(9)
(20)
(21)
ROI
2013
GB
2007
GB
2009
GB
2011
(23)
(18)
(19)
11
(10)
(6)
(8)
12
(7)
(6)
(6)
7
7
(9)
(5)
(6)
6
8
(16)
(10)
(5)
(6)
(3)
(6)
(9)
(4)
(6)
4
(3)
(3)
(3)
3
(9)
(12)
(15)
(20)
(25)
(23)
26
4
8
18
GB
2013
25
9
11
2
6
3
10
24
Q.74 What foods, if any, would you regard as Superfoods? Probe fully; Any others?
13-035911/Bia Periscope Study 2013 Ireland & GB/August 2013
(Base: All Adults 15+)
Likelihood of Buying Superfoods in the Future – 2013
267
%
Very likely (5)
ROI 2013
GB 2013
32
29
55%
63%
26
Fairly likely (4)
31
Not sure (3)
23
Fairly unlikely (2)
5
8
Very unlikely (1)
9
7
3.7
3.6
Average
30
Q.75 How likely are you to buy Superfoods i.e. (foods that have naturally occurring high doses of nutrition) in the future?
13-035911/Bia Periscope Study 2013 Ireland & GB/August 2013
(Base: All Adults 15+)
Likelihood of Buying Superfoods in the Future – ROI
268
%
Very likely (5)
Fairly likely (4)
ROI 2007
ROI 2009
19
22
36
ROI 2011
ROI 2013
Higher Amongst …
31
32
 Females, 35-44 yrs, AB’s
33
31
 Main/joint shoppers
19
23
 Male, 15-24 yrs
30
25
Not sure (3)
30
7
Fairly unlikely (2)
Very unlikely (1)
Average
6
9
3.5
4
5
16
13
9
3.4
3.7
3.7
 Males, DE’s
Q.75 How likely are you to buy Superfoods i.e. (foods that have naturally occurring high doses of nutrition) in the future?
13-035911/Bia Periscope Study 2013 Ireland & GB/August 2013
(Base: All Adults 16+)
Likelihood of Buying Superfoods in the Future – GB
269
%
GB 2007
Very likely (5)
21
Fairly likely (4)
30
GB 2011
GB 2013
28
26
29
 AB, entertain more at home
nowadays, buy organic food, have
healthy diet
25
25
26
 Female, entertain at home more often
buy organic food, have healthy diet
 Male, C2, basic cooking skills
Not sure (3)
33
31
30
Fairly unlikely (2)
6
7
7
Very unlikely (1)
10
9
10
7
3.5
3.6
3.5
3.6
Average
Higher Amongst …
GB 2009
30
 DE, describe their diet as unhealthy
8
 Unlikely to buy functional food
Q.75 How likely are you to buy Superfoods i.e. (foods that have naturally occurring high doses of nutrition) in the future?
13-035911/Bia Periscope Study 2013 Ireland & GB/August 2013
Definition x Different Food Types
270

Functional Food
(i.e. foods that are enriched with active components, e.g. vitamins/soya/omega that offer you health
benefits, e.g. healthy heart, reduced cholesterol).

Ethical/Fair Trade Products
(i.e. produce that are sourced through a system which ensures a reasonable return to the producer).

Food which has been irradiated
(i.e. radiation applied to eliminate harmful bacteria).

Glycemic Index
(i.e. a measure of how quickly the body’s digestive system breaks down carbohydrates into
glucose).

Glycemic Load of a Serving of Food
(i.e. gives the weight of glucose which gives the same glycemic response).
270
13-035911/Bia Periscope Study 2013 Ireland & GB/August 2013
(Base: All Adults 15+)
Awareness of Different Food Types – 2013
271
Total Aware
%
ROI
2013
Functional foods
GB
2013
41
Fair trade products
Ethical products
Glycemic index
30
74
84
38
31
49
28
Q.69 Which of the following have you ever heard of?
13-035911/Bia Periscope Study 2013 Ireland & GB/August 2013
(Base: All Adults 15+)
Awareness of Different Food Types – ROI Vs. GB
272
Total Aware
%
ROI
GB
41
Functional foods
49
38
63
74
70
70
62
Fair trade products
Ethical products
Glycemic index
30
34
36
37
38
44
33
27
31
30
27
24
84
87
84
66
49
54
56
31
ROI 2013
ROI 2011
ROI 2009
ROI 2007
28
30
34
24
GB 2013
GB 2011
GB 2009
GB 2007
Q.69 Which of the following have you ever heard of?
13-035911/Bia Periscope Study 2013 Ireland & GB/August 2013
(Base: All Adults 15+)
Likelihood of Buying Functional Foods in the Future – 2013
273
%
ROI 2013
GB 2013
Very likely (5)
13
13
Fairly likely (4)
26
23
Not sure (3)
35
Fairly unlikely (2)
9
11
Very unlikely (1)
16
15
3.1
3.1
Mean
39
Q.70 How likely are you to buy functional foods (i.e. foods that are enriched with active components e.g. vitamins/soya/ omega that offer you
health benefits e.g. healthy heart, reduced cholesterol) in the future?
13-035911/Bia Periscope Study 2013 Ireland & GB/August 2013
(Base: All Adults 15+)
Likelihood of Buying Functional Foods in the Future – ROI
274
%
Very likely (5)
ROI
2003
ROI
2005
ROI
2007
ROI
2009
ROI
2011
ROI
2013
12
12
11
11
14
13
40%
40%
Fairly likely (4)
28
28
Not sure (3)
34
35
25
25
33
44
Fairly unlikely (2)
16
11
Very unlikely (1)
10
14
12
3.1
3.1
3.2
Mean
36%
37%
40%
39%
26
26
31
35
11
9
19
19
16
3.0
3.1
3.1
9
8
Q.70 How likely are you to buy functional foods (i.e. foods that are enriched with active components e.g. vitamins/soya/ omega that offer you
health benefits e.g. healthy heart, reduced cholesterol) in the future?
13-035911/Bia Periscope Study 2013 Ireland & GB/August 2013
(Base: All Adults 16+)
Likelihood of Buying Functional Foods in the Future – GB
275
%
GB
2003
GB
2005
GB
2007
GB
2009
GB
2011
GB
2013
Very likely (5)
10
8
10
13
12
13
Fairly likely (4)
25
25
Not sure (3)
32
35
Fairly unlikely (2)
13
12
35%
33%
35%
25
39
9
Very unlikely (1)
Mean
33%
20
36%
36%
24
23
35
39
13
11
11
36
20
20
17
18
17
15
2.9
2.9
3.0
3.0
3.0
3.1
Q.70 How likely are you to buy functional foods (i.e. foods that are enriched with active components e.g. vitamins/soya/ omega that offer you
health benefits e.g. healthy heart, reduced cholesterol) in the future?
13-035911/Bia Periscope Study 2013 Ireland & GB/August 2013
(Base: All Grocery Shoppers 15+)
Checking for Symbol of Quality – 2013
276
%
ROI 2013
Always check
GB 2013
21
29
36
Sometimes check
47
44
Never check
Don’t know
24
*
*
Q.46a When you are buying food produce, to what extent do you check for a symbol or certificate that guarantees the quality of the produce?
13-035911/Bia Periscope Study 2013 Ireland & GB/August 2013
(Base: All Grocery Shoppers 15+)
Checking Symbol of Quality – ROI
277
%
ROI
2001
Always check
25
Sometimes check
29
ROI
2003
ROI
2005
ROI
2007
ROI
2009
18
21
20
23
ROI
2011
ROI
2013
32
29
42
50
51
48
49
Never check
47
43
40
28
Don’t know
3
-
1
28
1
29
*
19
*
24
*
Q.46a When you are buying food produce, to what extent do you check for a symbol or certificate that guarantees the quality of the produce?
13-035911/Bia Periscope Study 2013 Ireland & GB/August 2013
(Base: All Grocery Shoppers 16+)
Checking for Symbol of Quality – GB
278
%
GB
2003
Always check
17
Sometimes check
30
GB
2005
GB
2007
9
10
41
40
GB
2009
GB
2011
16
14
33
36
GB
2013
21
36
Never check
Don’t know
53
-
49
49
50
49
1
1
*
1
44
*
Q.46a When you are buying food produce, to what extent do you check for a symbol or certificate that guarantees the quality of the produce?
13-035911/Bia Periscope Study 2013 Ireland & GB/August 2013
(Base: All Grocery Shoppers 15+)
Checking for Country of Origin – 2013
279
%
ROI 2013
Always check
33
GB 2013
25
33
Sometimes check
44
42
Never check
Don’t know
23
*
*
Q.46b And to what extent do you check for country of origin, i.e. what country the food was produced in?
13-035911/Bia Periscope Study 2013 Ireland & GB/August 2013
(Base: All Grocery Shoppers 15+)
Checking for Country of Origin – ROI
280
%
Always check
Sometimes check
ROI
2001
ROI
2003
ROI
2005
ROI
2007
ROI
2009
19
20
23
26
26
ROI
2011
ROI
2013
36
33
31
41
46
46
45
45
Never check
44
37
Don’t know
44
6
1
30
1
27
1
28
2
19
23
*
*
Q.46b And to what extent do you check for country of origin, i.e. what country the food was produced in?
13-035911/Bia Periscope Study 2013 Ireland & GB/August 2013
(Base: All Grocery Shoppers 16+)
Checking for Country of Origin – GB
281
%
GB
2003
Always check
Sometimes check
18
31
GB
2005
GB
2007
10
11
41
GB
2009
18
39
35
GB
2011
GB
2013
13
25
38
33
Never check
Don’t know
50
1
48
49
1
1
47
48
*
1
42
*
Q.46b And to what extent do you check for country of origin, i.e. what country the food was produced in?
13-035911/Bia Periscope Study 2013 Ireland & GB/August 2013
(Base: All mainly/jointly responsible for grocery shopping)
Incidence of Supermarket Delivering Groceries to Home – 2013
282
%
ROI 2031
Yes
GB 2013
9
23
No
91
77
Q.41 Have you ever had groceries delivered by the supermarket to your home?
13-035911/Bia Periscope Study 2013 Ireland & GB/August 2013
(Base: All mainly/jointly responsible for grocery shopping)
Incidence of Supermarket Delivering Groceries to Home – ROI
283
%
ROI
2001
ROI
2003
ROI
2005
ROI
2007
ROI
2009
ROI
2011
ROI
2013
19
16
14
13
11
12
9
Yes
87
89
88
91
81
84
86
No
Q.41 Have you ever had groceries delivered by the supermarket to your home?
13-035911/Bia Periscope Study 2013 Ireland & GB/August 2013
(Base: All mainly/jointly responsible for grocery shopping)
Incidence of Supermarket Delivering Groceries to Home – GB
284
%
GB
2003
GB
2005
GB
2007
Yes
16
15
16
No
84
85
GB
2009
GB
2011
GB
2013
25
22
23
75
78
77
84
Q.41 Have you ever had groceries delivered by the supermarket to your home?
13-035911/Bia Periscope Study 2013 Ireland & GB/August 2013
(Base: All who are responsible for shopping
and who have had groceries delivered)
Frequency Groceries Delivered to the Home – 2013
285
%
ROI 2013
(9%)
GB 2013
(23%)
Once/a few times a week
14
16
Once/a few times a month
25
Less often
62
47
-
8
Don’t know/can’t recall
28
Q.42 How often do you have groceries delivered to your home?
13-035911/Bia Periscope Study 2013 Ireland & GB/August 2013
(Base: All who are responsible for shopping
and who have had groceries delivered)
Frequency Groceries Delivered to the Home – ROI
286
%
ROI 2003
(16%)
Once/a few times a
week
40
ROI 2005
(14%)
ROI 2007
(13%)
ROI 2009
(11%)
ROI 2011
(12%)
27
23
19
44
ROI 2013
(9%)
14
25
30
15
38
Once/a few times a
month
22
19
53
Less often
36
35
Don’t know/can’t recall
2
2
* Caution small base
62
35
5
4
51
-
-
Q.42 How often do you have groceries delivered to your home?
13-035911/Bia Periscope Study 2013 Ireland & GB/August 2013
(Base: All who are responsible for shopping
and who have had groceries delivered)
Frequency Groceries Delivered to the Home – GB
287
%
GB 2003
(16%)
GB 2005
(15%)
Once/a few times a
week
10
8
Once/a few times a
month
16
Less often
GB 2007
(16%)
GB 2009
(25%)
GB 2011
(22%)
GB 2013
(23%)
16
12
14
16
31
41
39
30
60
52
49
Don’t know/can’t recall
28
15
10
4
47
45
46
3
*
8
Q.42 How often do you have groceries delivered to your home?
13-035911/Bia Periscope Study 2013 Ireland & GB/August 2013
(Base: Groceries ever delivered to the home)
Method of Placing Order – 2013
288
%
How Grocery Order Was Placed
ROI 2013
(9%)
GB 2013
(23%)
2
Over the phone
16
Over the internet
48
Just delivered
36
Don’t know
-
84
14
-
Q.43 And considering the last time you had your groceries delivered, did you place the order for groceries over the phone, placed the order by
internet, or would you have shopped in the store yourself and simply asked for the groceries to be delivered?
( ) % have had groceries delivered
13-035911/Bia Periscope Study 2013 Ireland & GB/August 2013
(Base: Groceries ever delivered to the home)
Method of Placing Order – ROI
289
%
How Grocery Order Was Placed
Over the phone
Over the internet
ROI 2001
(19%)
ROI 2003
(16%)
9
2
10
1
ROI 2005
(14%)
23
12
ROI 2007
(13%)
ROI 2009
(11%)
15
10
24
35
ROI 2011
(12%)
ROI 2013
(9%)
19
16
31
48
Just delivered
89
89
65
61
54
48
36
Q.43 And considering the last time you had your groceries delivered, did you place the order for groceries over the phone, placed the order by
internet, or would you have shopped in the store yourself and simply asked for the groceries to be delivered?
( ) % have had groceries delivered
13-035911/Bia Periscope Study 2013 Ireland & GB/August 2013
(Base: Groceries ever delivered to the home)
Method of Placing Order – GB
290
%
How Grocery Order Was Placed
GB 2003
(16%)
GB 2005
(15%)
Over the phone
5
9
Over the internet
27
52
GB 2007
(16%)
GB 2009
(25%)
GB 2011
(22%)
GB 2013
(23%)
2
3
5
2
65
60
75
Just delivered
84
68
39
34
33
22
14
Q.43 And considering the last time you had your groceries delivered, did you place the order for groceries over the phone, placed the order by
internet, or would you have shopped in the store yourself and simply asked for the groceries to be delivered?
( ) % have had groceries delivered
13-035911/Bia Periscope Study 2013 Ireland & GB/August 2013
(Base: All Adults 15+)
Internet Usage – 2013
291
%
Regular Access
ROI 2013
GB 2013
Yes, have regular
access
80
79
No, do not have
regular access
20
21
Q.85 Do you have regular access, either at home, or at work to the internet?
13-035911/Bia Periscope Study 2013 Ireland & GB/August 2013
(Base: All Adults 15+)
Internet Usage – ROI (I)
292
%
Regular Access
ROI
2001
Yes
39
ROI
2003
ROI
2005
ROI
2007
ROI
2009
Downloaded a Recipe*
ROI
2011
ROI
2013
ROI
2001
ROI
2003
11
9
ROI
2005
14
ROI
2007
22
37
ROI
2009
29
ROI
2011
ROI
2013
35
38
65
62
51
62
68
74
80
89
No
61
91
86
63
78
71
49
38
32
*Change in wording in 2011
26
20
Q.85 Do you have regular access, either at home, or at work to the internet?
Q.85a When did you last do any of the following on the internet …?
Q.85b Have you ever bought anything on the internet?
Q.85c And have you ever bought any food items via the internet?
13-035911/Bia Periscope Study 2013 Ireland & GB/August 2013
(Base: All Adults 15+)
Internet Usage – ROI (II)
293
%
Downloaded a
Mobile Phone App
Downloaded a
Promotional Voucher
Use Social Media To
Contact a Company
ROI
2011
ROI
2013
ROI
2013
ROI
2013
Yes
18
20
17
20
No
82
80
83
*Change in wording in 2011
80
Q.85 Do you have regular access, either at home, or at work to the internet?
Q.85a When did you last do any of the following on the internet …?
Q.85b Have you ever bought anything on the internet?
Q.85c And have you ever bought any food items via the internet?
13-035911/Bia Periscope Study 2013 Ireland & GB/August 2013
(Base: All Adults 16+)
Internet Usage – GB (I)
294
%
Regular Access
GB
2003
GB
2005
GB
2007
GB
2009
Downloaded a Recipe*
GB
2011
GB
2013
GB
2003
GB
2005
15
16
GB
2007
GB
2009
25
GB
2011
31
41
Yes
51
58
65
79
85
84
75
68
59
49
42
35
64
31
20
*Change in wording in 2011
36
69
80
No
GB
2013
21
Q.85 Do you have regular access, either at home, or at work to the internet?
Q.85a When did you last do any of the following on the internet …?
Q.85b Have you ever bought anything on the internet?
Q.85c And have you ever bought any food items via the internet?
13-035911/Bia Periscope Study 2013 Ireland & GB/August 2013
(Base: All Adults 16+)
Internet Usage – GB (II)
295
%
Downloaded a
Mobile Phone App
GB
2011
Yes
11
Downloaded a
Promotional Voucher
GB
2013
GB
2013
17
Use Social Media To
Contact a Company
GB
2013
17
29
No
89
83
71
*Change in wording in 2011
83
Q.85 Do you have regular access, either at home, or at work to the internet?
Q.85a When did you last do any of the following on the internet …?
Q.85b Have you ever bought anything on the internet?
Q.85c And have you ever bought any food items via the internet?
13-035911/Bia Periscope Study 2013 Ireland & GB/August 2013
(Base: All with internet access)
Frequency of Downloading / Using Internet – 2013 (I)
296
%
Downloaded a Mobile
Phone Food Application
Past week
Past month
Past 6 months
Longer ago
Never
Downloaded
a Recipe
ROI 2013
GB 2013
ROI 2013
GB 2013
3
6
5
5
3
5
5
3
7
8
12
12
11
10
9
6
62
64
80
83
Q.85a In terms of the statements on this card, when did you last do any of the following over the internet?
13-035911/Bia Periscope Study 2013 Ireland & GB/August 2013
(Base: All with internet access)
Frequency of Downloading / Using Internet – 2013 (II)
297
%
Downloaded a
Promotional Voucher
Past week
Past month
Past 6 months
Longer ago
Use Social Media To
Contact a Company
ROI 2013
GB 2013
ROI 2013
GB 2013
1
5
7
4
4
2
7
6
4
3
4
5
4
81
83
11
9
6
Never
83
71
Q.85a In terms of the statements on this card, when did you last do any of the following over the internet?
13-035911/Bia Periscope Study 2013 Ireland & GB/August 2013
(Base: All with internet access)
Frequency of Downloading a Mobile Phone Food Application – ROI
298
%
ROI 2011
ROI 2013
Past week
Past month
Past 6 months
Longer ago
2
6
4
5
3
6
5
5
Never
82
80
Q.85a In terms of the statements on this card, when did you last do any of the following over the internet?
13-035911/Bia Periscope Study 2013 Ireland & GB/August 2013
(Base: All with internet access)
Frequency of Downloading a Mobile Phone Food Application – GB
299
%
Past week
Past month
Past 6 months
Longer ago
Never
GB 2011
1
2
4
3
89
GB 2013
3
5
5
3
83
Q.85a In terms of the statements on this card, when did you last do any of the following over the internet?
13-035911/Bia Periscope Study 2013 Ireland & GB/August 2013
(Base: All with internet access)
Frequency of Downloading a Recipe – ROI
300
%
ROI 2011
ROI 2013
Past week
5
7
Past month
13
12
Past 6 months
11
11
Longer ago
6
9
Never
65
62
Q.85a In terms of the statements on this card, when did you last do any of the following over the internet?
13-035911/Bia Periscope Study 2013 Ireland & GB/August 2013
(Base: All with internet access)
Frequency of Downloading a Recipe – GB
301
%
GB 2011
GB 2013
4
8
Past week
Past month
10
Past 6 months
9
Longer ago
8
12
10
6
Never
68
64
Q.85a In terms of the statements on this card, when did you last do any of the following over the internet?
13-035911/Bia Periscope Study 2013 Ireland & GB/August 2013
(Base: All with internet access)
Online Grocery Shopping
302
%
Ever Ordered?
ROI 2013
Yes
How Often?
GB 2013
9
28
ROI 2013
GB 2013
Every day/few times a week
About once a week
2-3 times a month
4
2
7
1
11
About once a month
13
12
21
No
91
72
Less often
70
56
Not stated
4
*
Q.85b Have you ever ordered your grocery shopping online on the internet?
Q.85c How often do you purchase groceries online?
13-035911/Bia Periscope Study 2013 Ireland & GB/August 2013
303
Buying Local
13-035911/Bia Periscope Study 2013 Ireland & GB/August 2013
Buying Local: Summary
304
304

While 7 in 10 adults in ROI consider buying local produce to be important when shopping for
food, just over half of GB adults feel this way. Unsurprisingly, the incidence of buying local
produce is also higher in ROI than in GB in overall terms, though those buying local a few
times/once a month in GB is now on par with ROI figures.

The majority of people in ROI and GB believe that local food refers to food that produced in
close proximity to where they live. However, while ROI consumers also associate the term with
farmers markets, GB consumers spontaneously take a more literal interpretation, believing it to
be food that is made within a 20 miles radius of where they live.

Statements regarding the characteristics of local food, related to its quality, its lack of
preservatives, its health benefits and its traceability continue to resonate much higher with ROI
consumers.

In relation to meat specifically, considerably more ROI consumers claim to only buy meat that is
fully traceable and to always check the label for the farm name.

Despite the clear support for local food in the ROI market, both regions have equal perceptions
regarding local foods being more expensive.
13-035911/Bia Periscope Study 2013 Ireland & GB/August 2013
(Base: All Adults 15+)
Importance of Buying Local Produce when Food Shopping – 2013
305
%
ROI 2013
GB 2013
22
Very Important (5)
32
31
Fairly Important (4)
38
24
Neither/nor (3)
Not very important (2)
Not at all important (1)
Mean Score
21
11
6
3
3.9
12
3.4
Q.12 How important or not is buying local produce i.e. products produced in your local area, to you when purchasing food?
13-035911/Bia Periscope Study 2013 Ireland & GB/August 2013
(Base: All Adults 15+)
Importance of Buying Local Produce when Food Shopping –
ROI Vs. GB
306
%
ROI
2005
ROI
2007
ROI
2009
ROI
2011
ROI
2013
GB
2005
6
Very Important (5)
18
22
28
34
32
GB
2007
GB
2009
GB
2011
GB
2013
23
22
22
29
29
31
22
23
24
14
13
11
12
27
31
Fairly Important (4)
32
35
33
39
Neither/nor (3)
38
27
31
26
23
17
21
Not very important (2)
10
10
9
Not at all important (1)
9
7
8
6
3
6
3
3.4
3.5
3.6
3.9
3.9
Mean Score
36
14
15
17
15
12
12
12
2.9
3.1
3.4
3.4
3.4
Q.12 How important or not is buying local produce i.e. products produced in your local area, to you when purchasing food?
13-035911/Bia Periscope Study 2013 Ireland & GB/August 2013
(Base: All Adults 15+)
Frequency of Purchasing Local Produce – ROI Vs. GB
307
%
ROI
2005
Few times/once a
month
Few times/once a
week
Daily
Less often/never
18
ROI
2007
21
ROI
2009
ROI
2011
ROI
2013
25
22
GB
2005
GB
2007
18
42
51
20
22
33
34
GB
2009
GB
2011
GB
2013
22
23
22
38
36
39
48
37
37
3
3
4
3
4
1
1
2
2
2
(42)
(40)
(33)
(20)
(26)
(46)
(43)
(37)
(36)
(35)
Q.14 How often would you buy local produce, i.e. products produced in your local area?
13-035911/Bia Periscope Study 2013 Ireland & GB/August 2013
(Base: All Adults 15+)
Understanding of the Term “Local Food” – 2013
308
ROI 2013
Spontaneous
%
GB 2013
Total
%
Spontaneous
%
Made within a close proximity
to where I live
(54)
Available in farmers markets
(29)
Made within the county in
which I live
(25)
61
(18)
Made within a 20 mile radius
from where I live
(17)
61
(24)
Made within the province in
which I live
(7)
Made within Europe
(1)
80
65
37
9
Total
%
74
(49)
54
(23)
47
60
(5)
18
(2)
9
Q.13a What do you understand the term “local food” to mean?
Q.13b Which of the following statements best describes your perception of the term ‘local food’?
13-035911/Bia Periscope Study 2013 Ireland & GB/August 2013
(Base: All Adults 15+)
Understanding of the Term “Local Food” – ROI
% Yes
309
Total %
Spontaneous %
Made within a close proximity to where I live
29
30
31
29
25
19
19
17
17
17
14
17
Available in farmers markets
Made within the county in which I live
Made within a 20 mile radius from where I live
Made within the province in which I live
1
1
Made within Europe 1
*
80
78
75
69
65
62
66
54
45
50
46
46
53
49
44
7
8
7
7
29
26
25
ROI 2013
ROI 2011
ROI 2009
ROI 2007
5
5
2
42
37
61
61
56
54
9
Q.13a What do you understand the term “local food” to mean?
Q.13b Which of the following statements best describes your perception of the term ‘local food’?
13-035911/Bia Periscope Study 2013 Ireland & GB/August 2013
(Base: All Adults 16+)
Understanding of the Term “Local Food” – GB
% Yes
310
Total %
Spontaneous %
Made within a close proximity to where I live
39
Available in farmers markets
Made within the county in which I live
Made within a 20 mile radius from where I live
5
Made within the province in which I live 5
4
7
2
1
Made within Europe
1
1
74
76
76
69
49
47
51
54
61
55
51
47
47
40
50
60
66
53
51
23
22
24
19
18
21
15
26
24
25
17
18
18
25
18
20
GB 2013
GB 2011
GB 2009
GB 2007
2
9
9
7
Q.13a What do you understand the term “local food” to mean?
Q.13b Which of the following statements best describes your perception of the term ‘local food’?
13-035911/Bia Periscope Study 2013 Ireland & GB/August 2013
(Base: All Adults 15+)
Understanding of the Term “Local Food” – 2013
311
% Agree slightly/strongly
Food produced locally results in higher quality
products
79
60
76
I like to know the area where my food comes from
53
I am more confident in the safety of food produced
in my local area
77
51
71
Only the best ingredients are included in locally
produced products
48
70
I think food produced locally has less preservatives
and artificial ingredients
53
71
I feel food produced in my local area is better for my
health
I only buy meat that is fully traceable
When buying meat I always check the label for the
farm name
Local products tend to be more expensive
47
ROI 2013
GB 2013
63
38
59
35
69
68
Q.15 I am going to read out some statements that people have made about food produced locally in their own area. Using a scale from 1 to 5
where 5 = agree strongly and 1 = disagree strongly, please tell me whether you agree or disagree with each of the following.
13-035911/Bia Periscope Study 2013 Ireland & GB/August 2013
(Base: All Adults 15+)
Attitude Towards Food Produced Locally – ROI
312
% Agree slightly/strongly
Food produced locally results in higher quality
products
67
62
I like to know the area where my food comes from
64
65
62
I am more confident in the safety of food produced
in my local area
77
75
65
69
71
68
58
67
56
70
70
60
66
53
71
70
59
64
51
63
61
53
58
52
59
56
46
48
45
69
69
61
69
57
Only the best ingredients are included in locally
produced products
I think food produced locally has less preservatives
and artificial ingredients
I feel food produced in my local area is better for my
health
I only buy meat that is fully traceable
When buying meat I always check the label for the
farm name
Local products tend to be more expensive
79
75
72
76
75
n/a
ROI 2013
ROI 2011
ROI 2009
ROI 2007
ROI 2005
Q.15 I am going to read out some statements that people have made about food produced locally in their own area. Using a scale from 1 to 5
where 5 = agree strongly and 1 = disagree strongly, please tell me whether you agree or disagree with each of the following.
13-035911/Bia Periscope Study 2013 Ireland & GB/August 2013
(Base: All Adults 16+)
Attitude Towards Food Produced Locally – GB
313
% Agree slightly/strongly
Food produced locally results in higher quality
products
I like to know the area where my food comes from
I am more confident in the safety of food produced
in my local area
Only the best ingredients are included in locally
produced products
I think food produced locally has less preservatives
and artificial ingredients
I feel food produced in my local area is better for my
health
I only buy meat that is fully traceable
When buying meat I always check the label for the
farm name
Local products tend to be more expensive
n/a
60
58
63
55
45
53
49
48
44
37
51
50
52
42
36
48
47
51
48
39
53
51
51
45
36
47
41
44
38
33
38
33
31
30
25
35
31
32
29
24
68
65
67
65
GB 2013
GB 2011
GB 2009
GB 2007
GB 2005
Q.15 I am going to read out some statements that people have made about food produced locally in their own area. Using a scale from 1 to 5
where 5 = agree strongly and 1 = disagree strongly, please tell me whether you agree or disagree with each of the following.
13-035911/Bia Periscope Study 2013 Ireland & GB/August 2013
314
Speciality Foods
13-035911/Bia Periscope Study 2013 Ireland & GB/August 2013
Speciality Foods: Summary
315
315

In ROI, consumers are most likely to consider handmade chocolates, farmhouse cheese,
smoked salmon, pate and handmade breads as ‘speciality’ food. In GB handmade chocolates,
handmade breads, smoked salmon, herb breads and cured meats are the most often mentioned
speciality foods.

In GB, ‘speciality’ foods continue to be incorporated into more mainstream product
considerations. Shoppers here are less likely to associate certain food types with the ‘speciality’
label with many more than in ROI viewing the product as an ‘everyday’ product.

The percentage of GB consumers that have ‘ever bought’ speciality foods (as defined by this
study) is higher than ROI for all categories, except handmade bread and handmade chocolates.
The percentage ‘ever buying’ speciality foodstuffs in ROI has not shown evidence of growth in
2013. Whilst in GB growth in purchasing in this category is evident.

‘Expensive’ and ‘high quality’ continue to be the most popular associations with speciality food
across both markets.

The average spend on speciality foods has declined in both ROI and GB since 2011. Currently
however, both countries are spending very similar amounts on speciality foods. The main
reason cited for purchasing was as a treat.
13-035911/Bia Periscope Study 2013 Ireland & GB/August 2013
(Base: All grocery shoppers)
Spontaneous Mention of Foods considered to be
Speciality Foods – 2013 (I)
316
% Mentioned
12
13
Organic food
17
16
Smoked Salmon
16
15
Handmade chocolates
12
Handmade bread
15
13
11
Fresh seafood
18
Pate
14
17
Farmhouse Cheese
12
13
14
Sushi
Imported cheese
ROI 2013
GB 2013
7
9
Q.49 What types of food would you consider/describe as speciality foods?
13-035911/Bia Periscope Study 2013 Ireland & GB/August 2013
(Base: All grocery shoppers)
Spontaneous Mention of Foods considered to be
Speciality Foods – 2013 (II)
317
% Mentioned
11
Herb Breads
9
13
14
Cured Meats
9
10
Duck
Fresh Juices/Smoothies
4
4
6
Preserves/jam/honey
7
10
Fresh condiments
Sun dried Tomatoes
7
6
5
ROI 2013
4
Fresh Pasta
Foie Gras
GB 2013
6
10
13
Q.49 What types of food would you consider/describe as speciality foods?
13-035911/Bia Periscope Study 2013 Ireland & GB/August 2013
(Base: All grocery shoppers)
Spontaneous Mention of Foods considered to be
Speciality Foods – 2013 (III)
318
% Mentioned
Olive Oil
3
5
8
Salami
4
Deli Food
3
10
Balsamic Vinegar
3
5
Oils/Mustards/Relishes
Micro Brewed Beer
5
ROI 2013
5
GB 2013
5
7
Q.49 What types of food would you consider/describe as speciality foods?
13-035911/Bia Periscope Study 2013 Ireland & GB/August 2013
(Base: All grocery shoppers)
Spontaneous Mention of Foods considered to be
Speciality Foods – ROI (I)
319
% Mentioned
12
Organic food
Smoked Salmon
Handmade chocolates
Handmade bread
Fresh seafood
Pate
Farmhouse Cheese
Sushi
Imported cheese
7
8
8
22
20
26
23
17
24
23
26
23
16
20
18
25
21
12
18
17
22
15
13
15
17
18
21
18
18
22
17
21
17
25
23
17
18
13
18
14
16
12
12
ROI 2013
ROI 2011
ROI 2009
ROI 2007
ROI 2005
15
Q.49 What types of food would you consider/describe as speciality foods?
13-035911/Bia Periscope Study 2013 Ireland & GB/August 2013
(Base: All grocery shoppers)
Spontaneous Mention of Foods considered to be
Speciality Foods – ROI (II)
320
% Mentioned
11
15
13
15
13
13
12
16
12
14
9
15
14
11
13
Herb Breads
Cured Meats
Duck
4
Fresh Juices/Smoothies
Preserves/jam/honey
7
7
6
Condiments
Sun dried Tomatoes
Fresh Pasta
Foie Gras
6
7
10
10
11
13
9
12
10
10
11
9
10
10
9
9
4
9
10
8
9
10
14
10
10
7
ROI 2013
ROI 2011
ROI 2009
ROI 2007
ROI 2005
Q.49 What types of food would you consider/describe as speciality foods?
13-035911/Bia Periscope Study 2013 Ireland & GB/August 2013
(Base: All grocery shoppers)
Spontaneous Mention of Foods considered to be
Speciality Foods – GB (I)
321
% Mentioned
13
11
15
15
16
20
15
18
24
15
14
11
16
13
15
12
10
9
12
11
14
13
13
16
14
15
12
13
18
12
11
12
8
8
14
16
11
16
16
9
9
8
10
12
9
Organic food
Smoked Salmon
Handmade chocolates
Handmade bread
Fresh seafood
Pate
Farmhouse Cheese
Sushi
Imported cheese
GB 2013
GB 2011
GB 2009
GB 2007
GB 2005
Q.49 What types of food would you consider/describe as speciality foods?
13-035911/Bia Periscope Study 2013 Ireland & GB/August 2013
(Base: All grocery shoppers)
Spontaneous Mention of Foods considered to be
Speciality Foods – GB (II)
322
% Mentioned
Herb Breads
Cured Meats
Duck
Fresh Juices/Smoothies
Preserves/jam/honey
Fresh condiments
Sun dried Tomatoes
Fresh Pasta
Foie Gras
9
8
7
6
8
14
11
15
10
8
10
9
6
8
15
4
5
5
2
3
7
6
5
5
4
7
8
5
7
7
5
3
4
6
6
6
5
7
3
3
13
10
7
13
13
GB 2013
GB 2011
GB 2009
GB 2007
GB 2005
Q.49 What types of food would you consider/describe as speciality foods?
13-035911/Bia Periscope Study 2013 Ireland & GB/August 2013
(Base: All grocery shoppers)
Types of Food Considered ‘Speciality Food’
– Prompted and Ever Bought – 2013 (I)
ROI 2013
GB 2013
52
Pate
61
57
38
56
64
47
Cured Meats
44
41
58
36
Preserves/jam/honey
28
55
65
48
Fresh condiments
Oil/mustards/relishes
38
44
Farmhouse Cheese
Micro brewed beer
323
31
32
41
39
37
11
19
35
46
Considered
Ever Bought
28
55
Considered
Ever Bought
Q.50 And which, if any of the following would you consider to be speciality foods?
Q.51 Which of the following have you ever bought?
13-035911/Bia Periscope Study 2013 Ireland & GB/August 2013
(Base: All grocery shoppers)
Types of Food Considered ‘Speciality Food’
– Prompted and Ever Bought – 2013 (II)
ROI 2013
GB 2013
51
58
Smoked Salmon
Herb Breads
324
52
56
45
51
40
31
62
67
Handmade chocolates
39
41
Balsamic vinegar
28
32
44
35
Olive oil
26
29
63
51
53
52
Handmade bread
47
48
Fresh Juices/Smoothies
32
45
Considered
Ever Bought
22
57
Considered
Ever Bought
Q.50 And which, if any of the following would you consider to be speciality foods?
Q.51 Which of the following have you ever bought?
13-035911/Bia Periscope Study 2013 Ireland & GB/August 2013
(Base: All grocery shoppers)
Types of Food Considered ‘Speciality Food’
– Prompted and Ever Bought – ROI (I)
% Considered
Farmhouse Cheese
Cured Meats
Fresh condiments
Micro brewed beer
Oil/mustards/relishes
% Ever Bought
52
52
53
54
56
57
63
57
54
51
47
53
48
48
48
Pate
Preserves/jam/honey
325
44
44
41
41
43
45
44
42
41
40
38
33
35
36
40
39
37
40
56
55
55
57
54
54
54
48
50
47
51
48
39
41
32
37
43
35
36
36
31
38
ROI 2013
ROI 2011
ROI 2009
ROI 2007
ROI 2005
23
25
22
7
7
8
32
31
11
12
39
37
38
46
45
Q.50 And which, if any of the following would you consider to be speciality foods?
Q.51 Which of the following have you ever bought?
13-035911/Bia Periscope Study 2013 Ireland & GB/August 2013
(Base: All grocery shoppers)
Types of Food Considered ‘Speciality Food’
– Prompted and Ever Bought – ROI (II)
% Considered
32
35
33
36
38
29
34
33
30
28
41
46
40
50
43
35
31
27
30
26
52
64
55
63
49
Handmade bread
56
58
31
34
33
35
35
67
72
63
77
72
Handmade chocolates
Fresh Juices/Smoothies
48
51
51
51
60
55
61
58
Herb Breads
Olive oil
% Ever Bought
58
63
60
60
60
Smoked Salmon
Balsamic vinegar
326
ROI 2013
ROI 2011
ROI 2009
ROI 2007
ROI 2005
32
35
38
41
35
51
52
45
44
43
48
57
50
51
47
45
46
46
48
41
Q.50 And which, if any of the following would you consider to be speciality foods?
Q.51 Which of the following have you ever bought?
13-035911/Bia Periscope Study 2013 Ireland & GB/August 2013
(Base: All grocery shoppers)
Types of Food Considered ‘Speciality Food’
– Prompted and Ever Bought – GB (I)
% Considered
Pate
Farmhouse Cheese
30
27
Cured Meats
Preserves/jam/honey
Fresh condiments
Micro brewed beer
Oil/mustards/relishes
% Ever Bought
38
42
39
42
42
38
41
38
36
34
28
32
29
24
26
31
327
61
60
58
61
58
57
44
45
44
37
37
40
38
37
37
33
31
36
28
27
30
25
26
72
64
64
63
58
54
52
55
54
65
61
58
65
62
GB 2013
GB 2011
GB 2009
GB 2007
GB 2005
41
40
40
45
41
19
16
10
9
12
55
52
52
56
57
Q.50 And which, if any of the following would you consider to be speciality foods?
Q.51 Which of the following have you ever bought?
13-035911/Bia Periscope Study 2013 Ireland & GB/August 2013
(Base: All grocery shoppers)
Types of Food Considered ‘Speciality Food’
– Prompted and Ever Bought – GB (II)
% Considered
328
% Ever Bought
51
52
55
50
50
54
57
59
55
58
Smoked Salmon
45
50
53
47
44
Herb Breads
62
65
68
71
65
Handmade chocolates
28
32
33
33
33
26
34
37
28
27
Balsamic vinegar
Olive oil
22
Fresh Juices/Smoothies
37
36
53
55
57
50
50
Handmade bread
19
20
40
40
37
41
42
39
36
36
GB 2013
GB 2011
GB 2009
GB 2007
GB 2005
29
30
48
47
44
45
42
63
63
59
56
60
47
48
39
46
45
57
58
54
57
58
Q.50 And which, if any of the following would you consider to be speciality foods?
Q.51 Which of the following have you ever bought?
13-035911/Bia Periscope Study 2013 Ireland & GB/August 2013
Definition – Speciality Food
329
Speciality Food
Speciality food is defined as handmade or
hand crafted food typically using quality
ingredients from local or small scale
producers.
329
13-035911/Bia Periscope Study 2013 Ireland & GB/August 2013
(Base: All Adults 15+)
Attitude Towards Speciality Foods – 2013 (I)
330
% Agree Strongly/Slightly
High Quality
78
79
Expensive
80
79
72
Naturally grown ingredients
67
71
Handmade
58
69
65
Commitment to tradition
73
73
For special occasions
Small-scale producers
65
61
ROI 2013
Look, smell and taste superb
65
63
GB 2013
Better quality than 'ordinary' food
60
64
Are crafted
61
53
Q.53 The following are some statements which people have made about speciality foods e.g. traditional farmhouse cheese,
cured meat e.g. salami, handmade chocolate etc. Using a scale from 1 to 5, where 5 = agree strongly and 1 = disagree strongly,
please tell me whether you agree or disagree with each of these statements about speciality food.
13-035911/Bia Periscope Study 2013 Ireland & GB/August 2013
(Base: All Adults 15+)
Attitude Towards Speciality Foods – 2013 (II)
331
% Agree Strongly/Slightly
64
66
Sold through specialist outlets
56
Up-market Packaging
51
51
Niche, i.e. limited supply
45
47
Bought mainly as gifts
36
50
51
Are for people like me
46
42
Widely available through retail outlets
31
33
Part of everyday eating
24
Are mainly imported
32
GB 2013
21
22
Are a trend/fad that will pass
Don’t know, I am not aware of
speciality foods
ROI 2013
9
12
Q.53 The following are some statements which people have made about speciality foods e.g. traditional farmhouse cheese,
cured meat e.g. salami, handmade chocolate etc. Using a scale from 1 to 5, where 5 = agree strongly and 1 = disagree strongly,
please tell me whether you agree or disagree with each of these statements about speciality food.
13-035911/Bia Periscope Study 2013 Ireland & GB/August 2013
(Base: All Adults 15+)
Attitude Towards Speciality Foods – ROI (I)
332
% Agree Strongly/Slightly
78
81
79
79
66
80
76 82
Expensive
77
78 80
72
76
67
Naturally grown ingredients
74
71
62
71
71
64
Handmade
73
70
60
69
70
65
Commitment to tradition
71
66
59
73
74
67
For special occasions
68
68 74
65
ROI 2013
62 68
Small-scale producers
ROI 2011
68
66
ROI 2009
59
65
ROI 2007
67
59
ROI 2005
Look, smell and taste superb
68
66
ROI 2003
54
60
59 65
Better quality than 'ordinary' food
65
60
53
61
63
54
Are crafted
64
61
53
Q.53 The following are some statements which people have made about speciality foods e.g. traditional farmhouse cheese,
cured meat e.g. salami, handmade chocolate etc. Using a scale from 1 to 5, where 5 = agree strongly and 1 = disagree strongly,
please tell me whether you agree or disagree with each of these statements about speciality food.
High Quality
74
13-035911/Bia Periscope Study 2013 Ireland & GB/August 2013
(Base: All Adults 15+)
Attitude Towards Speciality Foods – ROI (II)
333
% Agree Strongly/Slightly
Sold through specialist outlets
50
Packaging up-market
Niche, i.e. limited supply
41
40
Bought mainly as gifts
Are for people like me
Widely available through retail outlets
Part of everyday eating
28
22
24
22 25
Are mainly imported
Are a trend/fad that will pass
Don’t know, I am not aware of
speciality foods
49
47 53
50
44 49
49
43
32
46
46
36
45
49
38
31
3133
35
31
2830
15
35
9
21
23
23
19 25
51
45 50
51
45 49
47
64
63
64
63
58 63
56
60
60
61
61
ROI 2013
ROI 2011
ROI 2009
ROI 2007
ROI 2005
ROI 2003
13
14 18
Q.53 The following are some statements which people have made about speciality foods e.g. traditional farmhouse cheese,
cured meat e.g. salami, handmade chocolate etc. Using a scale from 1 to 5, where 5 = agree strongly and 1 = disagree strongly,
please tell me whether you agree or disagree with each of these statements about speciality food.
13-035911/Bia Periscope Study 2013 Ireland & GB/August 2013
(Base: All Adults 16+)
Attitude Towards Speciality Foods – GB (I)
334
% Agree Strongly/Slightly
High Quality
74
67
Expensive
Naturally grown ingredients
Handmade
Commitment to tradition
57
59
For special occasions
Small-scale producers
53
54
Look, smell and taste superb
50
Better quality than 'ordinary' food
Are crafted
79
73
70
67
69
69
59
56
58
63
61
57
51
65
63
61
62
62
83
83
70
68
68
63
65
55
56
52
53
58
54
52
79
82
82
73
72
74
71
GB 2013
GB 2011
GB 2009
GB 2007
GB 2005
64
64
67
48
Q.53 The following are some statements which people have made about speciality foods e.g. traditional farmhouse cheese,
cured meat e.g. salami, handmade chocolate etc. Using a scale from 1 to 5, where 5 = agree strongly and 1 = disagree strongly,
please tell me whether you agree or disagree with each of these statements about speciality food.
13-035911/Bia Periscope Study 2013 Ireland & GB/August 2013
(Base: All Adults 16+)
Attitude Towards Speciality Foods – GB (II)
335
% Agree Strongly/Slightly
66
64
63
Sold through specialist outlets
52
51
55
60
54
50
45
51
50
47
Packaging up-market
Niche, i.e. limited supply
41
41
36
35
34
37
39
Bought mainly as gifts
Are for people like me
39
Widely available through retail outlets
39
33
Part of everyday eating
Are mainly imported
22
Are a trend/fad that will pass
21
22
39
39
32
34
32
34
36
28
37
28
29
44
42
51
52
54
51
54
46
GB 2013
GB 2011
GB 2009
GB 2007
GB 2005
12
12
11
13
13
Q.53 The following are some statements which people have made about speciality foods e.g. traditional farmhouse cheese,
cured meat e.g. salami, handmade chocolate etc. Using a scale from 1 to 5, where 5 = agree strongly and 1 = disagree strongly,
please tell me whether you agree or disagree with each of these statements about speciality food.
Don’t know, I am not aware of
speciality foods
13-035911/Bia Periscope Study 2013 Ireland & GB/August 2013
(Base: All who buy speciality foods)
Reasons for Buying Speciality Foods – 2013 (I)
Main Reason
%
336
Any Reason
32
As a treat for the family
57
24
54
29
55
As a treat for myself
31
I appreciate the high quality of
these foods
52
10
36
10
35
8
As a gift
For dinner parties/entertaining
at home
Ranked on ROI 2011 any reason
29
6
5
7
28
ROI 2013
GB 2013
21
27
Q.55 Which of the following best describes the main reason you choose to buy speciality foods?
13-035911/Bia Periscope Study 2013 Ireland & GB/August 2013
(Base: All who buy speciality foods)
Reasons for Buying Speciality Foods – 2013 (II)
Main Reason
I like to know where my food
comes from
%
Any Reason
1
15
1
11
3
I only buy good food
13
3
9
7
To use everyday
337
14
11
I dislike processed food
I only buy naturally produced
food
1
Ranked on ROI 2011 any reason
11
1
9
1
9
*
4
1
Only for use at the weekends
20
2
ROI 2013
GB 2013
9
12
Q.55 Which of the following best describes the main reason you choose to buy speciality foods?
13-035911/Bia Periscope Study 2013 Ireland & GB/August 2013
(Base: All who buy speciality foods)
Reasons for Buying Speciality Foods – ROI (I)
Main Reason
As a treat for the family
20
20
As a treat for myself
20
27
26
%
338
Any Reason
57
58
56
32
29
25
29
33
30
36
36
10
I appreciate the high quality of
these foods
As a gift
For dinner parties/entertaining
at home
Ranked on ROI 2011 any reason
15
10
11
9
8
8
7
9
10
9
5
6
7
5
7
8
48
52
46
55
47
51
50
49
28
24
21
32
36
30
29
32
37
35
20
ROI 2013
ROI 2011
ROI 2009
ROI 2007
ROI 2005
ROI 2003
42
45
21
24
25
22
25
27
Q.55 Which of the following best describes the main reason you choose to buy speciality foods?
13-035911/Bia Periscope Study 2013 Ireland & GB/August 2013
(Base: All who buy speciality foods)
Reasons for Buying Speciality Foods – ROI (II)
Main Reason
I like to know where my food
comes from
I only buy good food
To use everyday
I dislike processed food
I only buy naturally produced
food
Only for use at the weekends
Ranked on ROI 2011 any reason
1
2
1
1
1
2
3
3
3
3
4
3
7
5
6
3
3
3
1
2
1
1
1
2
1
1
*
1
1
1
1
1
1
2
-
ROI 2013
ROI 2011
ROI 2009
ROI 2007
ROI 2005
ROI 2003
%
339
Any Reason
15
17
12
13
13
12
13
14
11
13
12
11
14
14
13
12
11
8
11
10
8
10
10
10
9
11
6
8
6
8
9
7
8
13
8
5
Q.55 Which of the following best describes the main reason you choose to buy speciality foods?
13-035911/Bia Periscope Study 2013 Ireland & GB/August 2013
(Base: All who buy speciality foods)
Reasons for Buying Speciality Foods – GB (I)
Main Reason
As a treat for myself
As a gift
10
9
11
8
8
6
4
5
7
7
7
For dinner parties/entertaining
at home
Ranked on ROI 2011 any reason
Any Reason
24
27
23
23
25
31
34
31
35
34
As a treat for the family
I appreciate the high quality of
these foods
%
340
4
7
8
7
54
49
50
56
49
52
52
53
60
57
35
35
39
33
31
28
20
18
31
29
GB 2013
GB 2011
GB 2009
GB 2007
GB 2005
27
22
28
33
28
Q.55 Which of the following best describes the main reason you choose to buy speciality foods?
13-035911/Bia Periscope Study 2013 Ireland & GB/August 2013
(Base: All who buy speciality foods)
Reasons for Buying Speciality Foods – GB (II)
Main Reason
I like to know where my food
comes from
I only buy good food
I only buy naturally produced
food
Only for use at the weekends
Ranked on ROI 2011 any reason
Any Reason
1
*
1
1
1
3
3
4
4
3
11
7
7
8
8
9
13
13
13
11
11
9
9
7
9
To use everyday
I dislike processed food
%
341
1
1
1
*
1
*
*
1
*
*
2
2
3
2
1
20
20
18
17
17
4
9
8
8
11
4
7
5
3
4
GB 2013
GB 2011
GB 2009
GB 2007
GB 2005
8
12
13
13
11
Q.55 Which of the following best describes the main reason you choose to buy speciality foods?
13-035911/Bia Periscope Study 2013 Ireland & GB/August 2013
(Base: All who buy speciality foods)
Average Spend (Including Zero) On Speciality Food Per Month - 2013 342
ROI 2013
GB 2013
€23
€23
(£20)
(£20)
Q.54 In an average month, approximately how much (in Euro) would you spend on speciality food?
13-035911/Bia Periscope Study 2013 Ireland & GB/August 2013
(Base: All who buy speciality foods)
Average Spend (Including Zero) On Speciality Food Per Month
- ROI Vs. GB
343
New question in 2011
ROI 2011
ROI 2013
€26 (£23)
GB 2011
GB 2013
€25 (£23)
€23 (£20)
€23 (£20)
Q.54 In an average month, approximately how much (in Euro) would you spend on speciality food?
13-035911/Bia Periscope Study 2013 Ireland & GB/August 2013
(Base: All who buy speciality foods)
Frequency of Buying Speciality Foods – 2013 (I)
Fresh Juices/
Smoothies
%
2-3 times/
once a
month
46
Handmade
Bread
%
Cured
Meats
%
344
Preserves/
Jam/Honey
%
47
48
50
52
48
62
30
30
24
15
ROI
2013
GB
2013
ROI
2013
GB
2013
57
51
39
Weekly
Farmhouse
Cheese
%
20
ROI
2013
18
GB
2013
8
9
ROI
2013
GB
2013
16
14
ROI
2013
GB
2013
Q.52 How often do you buy each of the following items (ask for each item bought at Q.51)?
13-035911/Bia Periscope Study 2013 Ireland & GB/August 2013
(Base: All who buy speciality foods)
Frequency of Buying Speciality Foods – 2013 (II)
Herb
Breads
%
2-3 times/
once a
month
Weekly
43
Fresh
Condiments
%
39
42
Olive
Oil
%
55
41
11
ROI
2013
5
GB
2013
13
ROI
2013
13
GB
2013
345
Smoked
Salmon
%
43
Pate
%
48
38
38
44
4
8
8
7
5
5
ROI
2013
GB
2013
ROI
2013
GB
2013
ROI
2013
GB
2013
Q.52 How often do you buy each of the following items (ask for each item bought at Q.51)?
13-035911/Bia Periscope Study 2013 Ireland & GB/August 2013
(Base: All who buy speciality foods)
Frequency of Buying Speciality Foods – 2013 (III)
Micro-brewed
Beer
%
Oil/Mustard
Relishes
%
51
2-3 times/
once a
month
Weekly
23
1
ROI
2013
346
Handmade
Chocolates
%
51
27
2
GB
2013
Balsamic
Vinegar
%
5
4
ROI
2013
GB
2013
13
18
2
ROI
2013
GB
2013
32
32
2
ROI
2013
3
GB
2013
Q.52 How often do you buy each of the following items (ask for each item bought at Q.51)?
13-035911/Bia Periscope Study 2013 Ireland & GB/August 2013
(Base: All who buy speciality foods)
Frequency of Buying Speciality Foods – ROI (I)
Fresh Juices/
Smoothies
%
2-3 times/
once a 43
month
Handmade
Bread
%
43 47 46 46
347
Cured
Meats
%
47 48 46 49 48
48 49
45 40 50
Preserves/
Jam/Honey
%
69
59
Farmhouse
Cheese
%
51 48
51 48
58 63 62
47
Weekly 38
32 31 32 30
25 23 27 24 24
ROI ROI ROI ROI ROI
2005 2007 2009 2011 2013
ROI ROI ROI ROI ROI
2005 2007 2009 2011 2013
16 14
21 23 20
ROI ROI ROI ROI ROI
2005 2007 2009 2011 2013
12 14 10
9
8
ROI ROI ROI ROI ROI
2005 2007 2009 2011 2013
10
16 16 13 16
ROI ROI ROI ROI ROI
2005 2007 2009 2011 2013
Q.52 How often do you buy each of the following items (ask for each item bought at Q.51)?
13-035911/Bia Periscope Study 2013 Ireland & GB/August 2013
(Base: All who buy speciality foods)
Frequency of Buying Speciality Foods – ROI (II)
Herb
Breads
%
50
2-3 times/
once a
month
45
Weekly
7
38
Fresh
Condiments
%
45 43
53
45
43
42 39
348
Olive
Oil
%
Smoked
Salmon
%
54 57 56 60 55
Pate
%
50 47 48 48
38
12 11 11 11
7
11 12 10 13
ROI ROI ROI ROI ROI ROI ROI ROI ROI ROI
2005 2007 2009 2011 2013 2005 2007 2009 2011 2013
6
6
5
4
4
ROI ROI ROI ROI ROI
2005 2007 2009 2011 2013
5
6
7
8
8
ROI ROI ROI ROI ROI
2005 2007 2009 2011 2013
43 39 39 39
38
5
6
8
7
5
ROI ROI ROI ROI ROI
2005 2007 2009 2011 2013
Q.52 How often do you buy each of the following items (ask for each item bought at Q.51)?
13-035911/Bia Periscope Study 2013 Ireland & GB/August 2013
(Base: All who buy speciality foods)
Frequency of Buying Speciality Foods – ROI (III)
Micro-brewed
Beer
%
Oil/Mustard
Relishes
%
60
2-3 times/
once a
month
55
28
34
5
2
55
Handmade
Chocolates
%
Balsamic
Vinegar
%
51
41
45
38
36
32
3
2
2
31
16
Weekly
52
349
2
4
23
1
ROI ROI ROI ROI ROI
2005 2007 2009 2011 2013
13
4
6
7
3
5
ROI ROI ROI ROI ROI
2005 2007 2009 2011 2013
2
23
1
15
2
12
1
13
2
2
ROI ROI ROI ROI ROI
2005 2007 2009 2011 2013
2
ROI ROI ROI ROI ROI
2005 2007 2009 2011 2013
Q.52 How often do you buy each of the following items (ask for each item bought at Q.51)?
13-035911/Bia Periscope Study 2013 Ireland & GB/August 2013
(Base: All who buy speciality foods)
Frequency of Buying Speciality Foods – GB (I)
Fresh Juices/
Smoothies
%
Handmade
Bread
%
Cured
Meats
%
2-3 times/
48 40
once a 46
48 47
month
49
51
37
51
41
50
44
13 14 12 12 15
GB GB GB GB GB
2005 2007 2009 2011 2013
Preserves/
Jam/Honey
%
Farmhouse
Cheese
%
57 57 45
48 52
39
Weekly 32 33 37
30 30
GB GB GB GB GB
2005 2007 2009 2011 2013
350
65
60
50
54 51
25 21
17 18 18
19 20 23
5
GB GB GB GB GB
2005 2007 2009 2011 2013
4
6
56 57
8
9
GB GB GB GB GB
2005 2007 2009 2011 2013
13 14
GB GB GB GB GB
2005 2007 2009 2011 2013
Q.52 How often do you buy each of the following items (ask for each item bought at Q.51)?
13-035911/Bia Periscope Study 2013 Ireland & GB/August 2013
(Base: All who buy speciality foods)
Frequency of Buying Speciality Foods – GB (II)
Herb
Breads
%
2-3 times/
once a
month
Weekly
Fresh
Condiments
%
54 56
Olive
Oil
%
5
7
6
5
47 42
58
GB GB GB GB GB
2005 2007 2009 2011 2013
51
9
6
Smoked
Salmon
%
Pate
%
55
42 48 41 39 41
6
351
11 10 13
GB GB GB GB GB
2005 2007 2009 2011 2013
4
2
50
54
48 49
43
35
5
7
8
GB GB GB GB GB
2005 2007 2009 2011 2013
6
45 41 41 38
4
5
5
7
GB GB GB GB GB
2005 2007 2009 2011 2013
9
7
44 46 44
5
5
5
GB GB GB GB GB
2005 2007 2009 2011 2013
Q.52 How often do you buy each of the following items (ask for each item bought at Q.51)?
13-035911/Bia Periscope Study 2013 Ireland & GB/August 2013
(Base: All who buy speciality foods)
Frequency of Buying Speciality Foods – GB (III)
Micro-brewed
Beer
%
Oil/Mustard
Relishes
%
56
2-3 times/
once a
month 28
Weekly
-
22
23
1
7
29
2
58
51
51
352
Handmade
Chocolates
%
Balsamic
Vinegar
%
51
37
27
2
GB GB GB GB GB
2005 2007 2009 2011 2013
3
2
4
6
4
GB GB GB GB GB
2005 2007 2009 2011 2013
*
18
19
15
17
18
1
-
1
2
-
2
GB GB GB GB GB
2005 2007 2009 2011 2013
34
1
36
37
3
3
32
3
GB GB GB GB GB
2005 2007 2009 2011 2013
Q.52 How often do you buy each of the following items (ask for each item bought at Q.51)?
13-035911/Bia Periscope Study 2013 Ireland & GB/August 2013
353
Organic Food
13-035911/Bia Periscope Study 2013 Ireland & GB/August 2013
Organic Food: Summary
354

Over 6 in 10 grocery shoppers in ROI claim to have ‘ever bought’ organic food. This compares
to just over 5 in 10 grocery shoppers in GB.

Vegetables and fruit continue to be the two most commonly purchased organic food types.
Poultry and yoghurts also feature strongly in both regions, especially for monthly or more often
purchases.

With regard to purchases of organic food, behaviours in ROI and GB are quite similar in overall
terms. However, purchases in the past week/past month are slightly higher in ROI than in GB.
13-035911/Bia Periscope Study 2013 Ireland & GB/August 2013
(Base: All Adults 15+)
Organic Purchasing Behaviour - 2013
355
ROI 2013
GB 2013
Yes
54%
Yes
49%
EVER BOUGHT
All Adults 15+
EVER BOUGHT
Grocery Shoppers
MOST FREQUENT
PURCHASES
62%
•
•
•
•
Vegetables
Fruit
Poultry
Dairy produce
54%
•
•
•
•
Vegetables
Fruit
Dairy produce
Poultry
Q.58 When was the last time, if ever, you bought any organic food?
Q.58a Considering the broad categories of food that I will read out to you, about how often, if at all, do you buy any in organic form?
13-035911/Bia Periscope Study 2013 Ireland & GB/August 2013
(Base: All Adults 15+)
Organic Purchasing Behaviour – ROI
ROI 2003
ROI 2005
356
ROI 2007
EVER BOUGHT
All Adults 15+
EVER BOUGHT
Grocery Shoppers
MOST
FREQUENT
PURCHASES
Yes
30%
Yes
38%
Yes
46%
40%
51%
59%
• Vegetables
• Dairy
products
• Fruit
• Poultry
• Vegetables
• Fruit
• Dairy
products
• Poultry
•
•
•
•
Vegetables
Fruit
Poultry
Dairy
products
•
•
•
•
ROI 2009
ROI 2011
ROI 2013
Yes
50%
Yes
57%
Yes
54%
61%
66%
62%
Vegetables
Fruit
Poultry
Dairy
produce
•
•
•
•
Vegetables
Fruit
Poultry
Dairy
produce
•
•
•
•
Vegetables
Fruit
Poultry
Dairy
produce
Q.58 When was the last time, if ever, you bought any organic food?
Q.58a Considering the broad categories of food that I will read out to you, about how often, if at all, do you buy any in organic form?
13-035911/Bia Periscope Study 2013 Ireland & GB/August 2013
(Base: All Adults 16+)
Organic Purchasing Behaviour – GB
357
GB 2005
GB 2007
GB 2009
GB 2011
GB 2013
Yes
39%
Yes
40%
Yes
49%
Yes
56%
Yes
49%
47%
49%
53%
59%
EVER BOUGHT
All Adults 15+
EVER BOUGHT
Grocery Shoppers
MOST FREQUENT
PURCHASES
•
•
•
•
Vegetables
Fruit
Dairy products
Poultry
•
•
•
•
Vegetables
Fruit
Poultry
Dairy products
•
•
•
•
Vegetables
Dairy products
Fruit
Poultry
•
•
•
•
Vegetables
Fruit
Dairy produce
Poultry
54%
•
•
•
•
Vegetables
Fruit
Dairy produce
Poultry
Q.58 When was the last time, if ever, you bought any organic food?
Q.58a Considering the broad categories of food that I will read out to you, about how often, if at all, do you buy any in organic form?
13-035911/Bia Periscope Study 2013 Ireland & GB/August 2013
(Base: All who buy organic food)
Frequency of Buying Various Types of Food in Organic Form - 2013 (I)
% Weekly
% Monthly or more often
33
Vegetables
64
28
67
27
Fruit
52
28
59
15
Poultry
38
8
28
15
Yoghurt
32
10
30
8
Cheese
23
9
ROI 2013
GB 2013
7
Milk/cream
26
15
15
Butter/other dairy spreads
4
6
358
30
11
16
Q.58a Considering the broad categories of food that I will read out to you, about how often, if at all, do you buy any in organic form?
13-035911/Bia Periscope Study 2013 Ireland & GB/August 2013
(Base: All who buy organic food)
Frequency of Buying Various Types of Food in Organic Form - 2013 (II) 359
% Weekly
6
Beef
22
4
13
4
12
3
Pasta
14
5
15
2
Lamb
11
3
15
2
Bacon
Venison
20
5
Cereals
Pork
% Monthly or more often
3
1
8
15
ROI 2013
GB 2013
7
3
-
15
1
5
Q.58a Considering the broad categories of food that I will read out to you, about how often, if at all, do you buy any in organic form?
13-035911/Bia Periscope Study 2013 Ireland & GB/August 2013
(Base: All who buy organic food)
Frequency of Buying Various Types of Food in Organic Form - ROI (I)
% Weekly
% Monthly or more often
33
Vegetables
26
64
72
68
72
63
60
52
58
58
60
53
40
40
40
32
27
31
33
31
22
Fruit
16
15
18
15
13
17
14
15
14
15
17
Poultry
Yoghurt
-
Cheese
-
Milk/cream
-
Butter/other dairy spreads
-
8
9
10
14
7
8
8
4
4
6
15
11
360
41
38
50
44
41
42
35
32
33
33
32
ROI 2013
ROI 2011
ROI 2009
ROI 2007
ROI 2005
ROI 2003
-
23
27
31
30
15
15
15
11
10
14
24
24
Q.58a Considering the broad categories of food that I will read out to you, about how often, if at all, do you buy any in organic form?
13-035911/Bia Periscope Study 2013 Ireland & GB/August 2013
(Base: All who buy organic food)
Frequency of Buying Various Types of Food in Organic Form - ROI (II)
Beef
Cereals
Pasta
Lamb
Bacon
Pork
Venison
% Weekly
6
7
9
7
9
6
4
4
6
10
7
4
3
5
5
9
4
4
2
2
3
4
5
4
2
3
4
6
5
3
1
2
3
3
4
1
**
1
1
1
ROI 2013
ROI 2011
ROI 2009
ROI 2007
ROI 2005
ROI 2003
361
% Monthly or more often
20
22
22
28
27
19
13
10
15
20
17
13
14
13
16
12
16
12
11
15
17
20
16
13
8
13
12
15
15
10
7
11
11
15
15
8
1
1
1
4
6
2
Q.58a Considering the broad categories of food that I will read out to you, about how often, if at all, do you buy any in organic form?
13-035911/Bia Periscope Study 2013 Ireland & GB/August 2013
(Base: All who buy organic food)
Frequency of Buying Various Types of Food in Organic Form - GB (I)
% Weekly
23
Fruit
Poultry
Yoghurt
Cheese
Milk/cream
Butter/other dairy spreads
% Monthly or more often
28
26
Vegetables
28
28
59
34
52
30
27
8
8
9
7
10
9
15
14
9
8
12
10
15
12
17
17
6
6
8
7
362
GB 2013
GB 2011
GB 2009
GB 2007
67
66
69
59
59
67
28
28
32
36
30
31
32
37
26
28
30
34
30
29
33
37
16
20
22
23
Q.58a Considering the broad categories of food that I will read out to you, about how often, if at all, do you buy any in organic form?
13-035911/Bia Periscope Study 2013 Ireland & GB/August 2013
(Base: All who buy organic food)
Frequency of Buying Various Types of Food in Organic Form - GB (II)
% Weekly
Beef
Cereals
Pasta
Lamb
Bacon
Pork
Venison
5
3
4
2
4
7
9
5
5
6
7
3
3
2
2
2
3
4
3
2
3
2
1
2
1
*
*
363
% Monthly or more often
22
18
22
26
12
15
17
18
15
18
19
18
15
14
14
15
15
15
15
17
15
15
15
16
GB 2013
GB 2011
GB 2009
GB 2007
5
6
5
3
Q.58a Considering the broad categories of food that I will read out to you, about how often, if at all, do you buy any in organic form?
13-035911/Bia Periscope Study 2013 Ireland & GB/August 2013
(Base: All Adults 15+)
When Last Bought Organic Food – 2013
364
%
ROI
2013
GB
2013
Past week
22
21
Past month
16
14
Past 3 months
Past 6 months
Longer ago
5
5
3
7
Never
2
8
46
49
Q.58 When was the last time, if ever, you bought any organic food?
13-035911/Bia Periscope Study 2013 Ireland & GB/August 2013
(Base: All Adults 15+)
When Last Bought Organic Food – ROI
365
%
Past week
Past month
Past 3 months
Past 6 months
Longer ago
Never
ROI
2003
ROI
2005
10
11
7
2 3
6
70
ROI
2007
17
11
5
3
8
62
ROI
2009
ROI
2011
ROI
2013
25
24
22
12
18
14
5
3
7
54
6
3
5
6
3
6
50
43
16
2
5
8
46
Q.58 When was the last time, if ever, you bought any organic food?
13-035911/Bia Periscope Study 2013 Ireland & GB/August 2013
(Base: All Adults 16+)
When Last Bought Organic Food – GB
366
%
GB
2005
GB
2007
13
16
Past week
Past month
Past 3 months
Past 6 months
Longer ago
Never
3
12
9
4
6
2
5
7
61
GB
2009
GB
2011
GB
2013
24
20
21
12
17
14
6
2
6
8
3
8
5
3
7
60
50
43
49
Q.58 When was the last time, if ever, you bought any organic food?
13-035911/Bia Periscope Study 2013 Ireland & GB/August 2013
367
Alcohol
13-035911/Bia Periscope Study 2013 Ireland & GB/August 2013
Alcohol: Summary
368
368

Just under 7 in 10 adults in ROI and GB consume alcohol nowadays. In ROI, consumption
is higher amongst 25-44 year olds while in GB it is highest amongst 35-44 year olds.
Consumption in both regions has fallen to the lowest figures since this research began.

Of those consuming alcohol, those drinking daily/ several times a week in GB is twice as
high as in ROI, at 50%. The overall consumption of alcohol on a daily/ weekly basis in ROI
and GB does not reveal such a large discrepancy, though GB is still ten percentage points
ahead of ROI for daily/weekly consumption.

The incidence of alcohol consumption has been in steady decline in ROI while in GB there
have been signs of stability since 2007.

Alcohol drinkers in GB are far more likely to drink alcohol with food compared to ROI alcohol
drinkers.
13-035911/Bia Periscope Study 2013 Ireland & GB/August 2013
(Base: All Adults 15+)
Incidence of Drinking Alcohol - 2013
369
ROI 2013
GB 2013
No
33%
No
32%
Yes
67%
Yes
68%
Higher amongst …
• 25-44 yrs
• 35-44 yrs
Q.35 Do you, yourself ever drink any alcoholic drinks, either at home (i.e. in your own home or
someone else’s home) or on licensed premises such as a pub, club, bar, hotel or elsewhere?
13-035911/Bia Periscope Study 2013 Ireland & GB/August 2013
(Base: All Adults 15+)
Incidence of Drinking Alcohol – ROI
ROI 2003
No
31%
Yes
69%
370
ROI 2005
ROI 2007
ROI 2009
ROI 2011
No
28%
No
30%
No
30%
No
28%
Yes
72%
Yes
70%
Yes
70%
Yes
72%
• 25-44 yr olds
• 25-34 yr olds
ROI 2013
No
33%
Yes
67%
Higher amongst …
• 18-34 yr olds
• 25-44 yr olds
• 25-44 yr olds
• 25-44 yr olds
Q.35 Do you, yourself ever drink any alcoholic drinks, either at home (i.e. in your own home or
someone else’s home) or on licensed premises such as a pub, club, bar, hotel or elsewhere?
13-035911/Bia Periscope Study 2013 Ireland & GB/August 2013
(Base: All Adults 16+)
Incidence of Drinking Alcohol – GB
371
GB 2005
GB 2007
No
22%
No
28%
No
30%
No
30%
No
32%
Yes
72%
Yes
70%
Yes
70%
Yes
68%
Yes
78%
GB 2009
GB 2011
GB 2013
Higher
amongst …
• 25-34 yrs
• 35-54 yrs
• 25-34 yrs
• 25-34 yrs
• 35-44 yrs
Q.35 Do you, yourself ever drink any alcoholic drinks, either at home (i.e. in your own home or
someone else’s home) or on licensed premises such as a pub, club, bar, hotel or elsewhere?
13-035911/Bia Periscope Study 2013 Ireland & GB/August 2013
(Base: All who drink alcohol)
Frequency of Drinking Any Alcohol – 2013
372
%
ROI 2013
(67%)
% Drink Alcohol 
Daily/several times a week
GB 2013
(68%)
26
50
Weekly
39
25
2-3 times/once a month
23
18
Less often
Average
10
7
Once
a week
Once
a week
Q.36 About how often do you have an alcoholic drink either at home or in someone else’s home or
on licensed premises such as a pub, bar, club, hotel etc.?
13-035911/Bia Periscope Study 2013 Ireland & GB/August 2013
(Base: All who drink alcohol)
Frequency of Drinking Any Alcohol – ROI
373
%
ROI 2005
(72%)
% Drink Alcohol 
Daily/several times a week
42
ROI 2007
(70%)
40
ROI 2009
(70%)
ROI 2011
(72%)
ROI 2013
(67%)
32
28
26
41
Weekly
40
42
39
41
19
19
23
2-3 times/once a month
14
13
Less often
4
6
8
11
10
Average
Once
a week
Once
a week
Once
a week
Once
a week
Once
a week
Q.36 About how often do you have an alcoholic drink either at home or in someone else’s home or
on licensed premises such as a pub, bar, club, hotel etc.?
13-035911/Bia Periscope Study 2013 Ireland & GB/August 2013
(Base: All who drink alcohol)
Frequency of Drinking Any Alcohol – GB
374
%
GB 2003
(77%)
% Drink Alcohol 
Daily/several times a week
Weekly
58
GB 2005
(78%)
GB 2007
(72%)
GB 2009
(70%)
54
53
22
26
GB 2011
(70%)
45
GB 2013
(68%)
50
63
22
32
25
15
17
18
7
23
16
2-3 times/once a month
14
Less often
6
10
4
8
6
6
Average
Once
a week
Once
a week
Once
a week
Once
a week
Once
a week
Once
a week
Q.36 About how often do you have an alcoholic drink either at home or in someone else’s home or
on licensed premises such as a pub, bar, club, hotel etc.?
13-035911/Bia Periscope Study 2013 Ireland & GB/August 2013
(Base: All who drink alcohol)
Proportion of Alcohol Consumed with Food – 2013
375
%
ROI
2013
51%+
11
26-50%
14
GB
2013
29
18
0-25%
44
35
None/don’t know
31
18
Q.37 In an average month, thinking of all the occasions you consume alcohol, approximately what
proportion of the occasions of drinking alcohol is with food?
13-035911/Bia Periscope Study 2013 Ireland & GB/August 2013
(Base: All who drink alcohol)
Proportion of Alcohol Consumed with Food – ROI & GB
376
%
ROI
2007
51%+
9
26-50%
15
ROI
2009
ROI
2011
ROI
2013
16
12
11
14
GB
2007
18
GB
2009
GB
2011
27
23
14
GB
2013
29
17
27
24
24
0-25%
50
48
18
44
45
None/don’t know
26
21
26
41
35
38
35
13
15
16
18
31
Q.37 In an average month, thinking of all the occasions you consume alcohol, approximately what
proportion of the occasions of drinking alcohol is with food?
13-035911/Bia Periscope Study 2013 Ireland & GB/August 2013
377
Image Profiling Of Store Type
13-035911/Bia Periscope Study 2013 Ireland & GB/August 2013
Image Profiling
378

Why do image profiling………?

And what does it reveal……..?
378

Some brands/companies get high scores for all attributes because they are better known
brands/companies.

Some attributes score high for all brands/companies because they are generic to all
brands/companies.

Image profiling strips away the noise to reveal the underlying image contours.
13-035911/Bia Periscope Study 2013 Ireland & GB/August 2013
(Base: All grocery shoppers)
Image Profiling Of Store Type – 2013
379
ROI 2013
Attributes Associated
 Cheap – Discount store
 Local – Local fruit & veg store
GB 2013
Attributes Associated
 Cheap – Discount store
 Local – Local fruit & veg store
Friendly – Local butchers
Enjoyable to shop – Farmers’ market
Near to me – Convenience store





Lots of variety/choice/ has everything – Supermarket
High quality fresh food – Farmers’ market


Lots of variety/choice/has everything – Supermarket
High quality fresh food – Local butchers, farmers’
market, local fruit & veg store

For special occasion – Speciality/gourmet store
Opening hours suit me – Supermarket, Convenience
store

For special occasion – Speciality/ gourmet store
Opening hours suit me – Supermarket
Has good parking – Supermarket
Food you can trust – Farmers’ market/local butchers
Fast service/no queues – Convenience store/local
butchers











Friendly – Local butchers
Enjoyable to shop – Farmers’ market
Near to me – Convenience store
Has good parking – Supermarket
Food you can trust – Farmers’ market/ local butchers
Fast service/no queues – Local butchers
Q.48 I am going to read out a number of descriptions and for each please tell me to which, if any of these types of
shops, the description applies. Each time, you can mention as many or as few shops as you wish.
13-035911/Bia Periscope Study 2013 Ireland & GB/August 2013
(Base: All grocery shoppers)
Image Profiling Of Store Type – ROI 2013
380
Speciality/
gourmet
food store
Supermarket
Convenience Discount
store
store
Local fruit Farmers
& veg store market
Local
butchers
Cheap
-7
-7
-8
53
-7
-8
-15
Local
-7
-22
9
-13
13
8
12
Friendly
-4
-17
5
-14
7
7
15
Enjoyable to shop
2
-1
-3
-4
1
6
0
Near to me
-7
-5
16
-6
1
-4
5
Lots of variety/choice/
-3
32
-4
2
-6
-7
-13
High quality fresh food
4
-13
-12
-8
10
12
5
For special occasions
37
-7
-10
-9
-8
-1
-3
Opening hours suit me
-7
28
9
3
-10
-12
-12
Has good parking
-7
32
0
7
-10
-10
-12
Food you can trust
2
-8
-7
-6
4
7
9
Fast service/no queues
-3
-13
5
-6
6
2
9
Q.48 I am going to read out a number of descriptions and for each please tell me to which, if any of these types of
shops, the description applies. Each time, you can mention as many or as few shops as you wish.
13-035911/Bia Periscope Study 2013 Ireland & GB/August 2013
(Base: All grocery shoppers)
Image Profiling Of Store Type – ROI (I)
New question in 2009
Speciality/gourmet
food store
Negative
ROI 2013
ROI 2011
Cheap
ROI 2009
Local
Friendly
-7
-7
-9
-7
-9
-7
-4
-5
-2
Enjoyable to shop
Near to me
Lots of variety/choice/ has everything
-7
-9
-6
-3
-3
-4
High quality fresh food
Positive
Has good parking
-7
-8
-7
-7
-8
-8
Food you can trust
Fast service/no queues
-3
-2
-2
Convenience
store
Supermarket
Negative
Positive
Negative
-23
-22
-26
-16
-17
-20
-9
-1
-3
2
1
4
-5
-8
-10
4
6
8
37
41
31
-3
-2
-2
0
32
34
23
-13
-8
-3
-7
-8
-7
8
2
2
3
-8
-5
-13
-8
-2
Positive
-8
-9
-13
-7
-6
For special occasion
Opening hours suit me
381
28
14
32
31
23
3
-4
-4
-8
-12
-13
-8
-10
-9
-8
-1
-5
-7
-8
-7
9
9
12
5
7
7
16
16
14
Discount
store
Negative
-13
-8
-5
-14
-12
-7
-4
-5
-3
-6
-2
-1
-3
-8
-12
-8
-9
-10
-9
9
5
8
0
5
6
7
-2
-6
-7
-6
-6
-5
-4
Positive
53
51
42
2
1
3
2
7
7
4
Q.48 I am going to read out a number of descriptions and for each please tell me to which, if any of these types of
shops, the description applies. Each time, you can mention as many or as few shops as you wish.
13-035911/Bia Periscope Study 2013 Ireland & GB/August 2013
(Base: All grocery shoppers)
Image Profiling Of Store Type – ROI (II)
New question in 2009
Local fruit
& veg store
ROI 2013
Negative
ROI 2011
-7
-6
-11
Cheap
ROI 2009
Positive
13
15
16
Local
1
2
2
1
4
3
Enjoyable to shop
Near to me
-6
-8
-9
High quality fresh food
For special occasion
Opening hours suit me
Has good parking
Food you can trust
Fast service/no queues
Farmers
market
Negative
-8
-9
-7
-10
-9
-13
-10
-10
-14
10
9
11
8
7
7
7
6
9
6
6
7
4
4
7
6
1
1
-4
-6
-3
-7
-6
-8
-1
-2
-12
-10
-14
-10
-8
-10
Local
butchers
Positive
-8
-7
-10
7
8
11
Friendly
Lots of variety/choice/ has everything
382
12
12
11
0
7
7
7
2
1
2
Negative
Positive
-15
-15
-18
0
2
3
5
5
1
-13
-14
-14
-3
-3
-5
-12
-11
-13
-12
-12
-15
12
12
16
15
17
21
5
6
11
9
7
5
9
6
5
Q.48 I am going to read out a number of descriptions and for each please tell me to which, if any of these types of
shops, the description applies. Each time, you can mention as many or as few shops as you wish.
13-035911/Bia Periscope Study 2013 Ireland & GB/August 2013
(Base: All grocery shoppers)
Image Profiling Of Store Type – GB 2013
383
Speciality/
gourmet
food store
Supermarket
Convenience Discount
store
store
Local fruit Farmers
& veg store market
Local
butchers
Cheap
-10
-9
-6
57
-8
-10
-14
Local
-9
-28
13
-5
14
5
10
Friendly
-4
-25
7
-5
10
5
11
Enjoyable to shop
3
-6
-6
-4
4
7
3
Near to me
-9
-8
21
-1
2
-7
1
Lots of variety/choice/
-5
41
-5
-2
-10
-7
-11
High quality fresh food
9
-17
-15
-12
11
12
12
For special occasions
37
-11
-12
-10
-9
3
2
Opening hours suit me
-7
31
11
-4
-10
-10
-12
Has good parking
-7
46
-4
-3
-12
-8
-12
Food you can trust
2
-14
-9
-7
8
9
10
Fast service/no queues
-1
-1
4
-5
1
1
1
Q.48 I am going to read out a number of descriptions and for each please tell me to which, if any of these types of
shops, the description applies. Each time, you can mention as many or as few shops as you wish.
13-035911/Bia Periscope Study 2013 Ireland & GB/August 2013
(Base: All grocery shoppers)
Image Profiling Of Store Type – GB (I)
New question in 2009
Speciality/gourmet
food store
GB 2013
Negative
GB 2011
-10
-10
-13
-9
-9
-8
-4
-2
Cheap
GB 2009
Local
Friendly
Enjoyable to shop
Near to me
Lots of variety/choice/ has everything
-9
-8
-9
-5
-3
-5
Positive
For special occasion
Opening hours suit me
Has good parking
-7
-7
-9
-7
-7
-9
Food you can trust
Fast service/no queues
-1
-1
-1
2
4
6
Supermarket
Convenience
store
Negative
Negative
-9
-2
-17
-28
-25
-20
-25
-25
-18
-6
-6
-2
-8
-8
-11
1
3
3
4
9
8
10
High quality fresh food
384
Positive
-6
-5
-9
-6
-3
-2
41
35
28
-17
-15
37
31
33
-5
-11
-9
-7
-14
-9
-2
-1
-6
-5
31
29
20
46
41
34
-5
-6
-8
-15
-14
-12
-12
-12
-12
-4
-5
-8
-9
-8
-6
Positive
13
12
15
7
7
9
21
20
20
11
10
8
4
3
4
Discount
store
Negative
Positive
57
44
43
-5
-5
-3
-5
-5
-3
-4
-3
-3
-1
-1
-1
-2
-2
-4
-12
-10
-8
-10
-8
-8
-4
-3
-5
-3
-1
-3
-7
-6
-4
-5
0
0
Q.48 I am going to read out a number of descriptions and for each please tell me to which, if any of these types of
shops, the description applies. Each time, you can mention as many or as few shops as you wish.
13-035911/Bia Periscope Study 2013 Ireland & GB/August 2013
(Base: All grocery shoppers)
Image Profiling Of Store Type – GB (II)
New question in 2009
Local fruit
& veg store
Negative
Cheap
-8
-6
-11
Local
Friendly
Enjoyable to shop
Near to me
Lots of variety/choice/ has everything
-10
-8
-11
High quality fresh food
-10
For special occasion
Opening hours suit me
Has good parking
Food you can trust
Fast service/no queues
-9
-7
-6
-10
-10
-14
-12
-11
-14
Positive
14
14
17
10
9
12
4
1
2
2
2
2
385
Farmers
market
Negative
-10
-10
-14
-7
-6
-7
-7
-7
-9
11
14
-10
-8
-11
-8
-7
-9
8
4
7
1
2
3
Positive
5
4
6
5
6
8
7
6
8
Local
butchers
Negative
-14
-12
-17
-11
-10
-13
3
1
2
1
1
1
12
10
13
-12
-11
-15
-12
-12
-15
9
9
11
Positive
10
9
12
11
12
15
3
2
4
1
1
0
2
3
4
12
10
14
10
5
8
1
2
2
Q.48 I am going to read out a number of descriptions and for each please tell me to which, if any of these types of
shops, the description applies. Each time, you can mention as many or as few shops as you wish.
13-035911/Bia Periscope Study 2013 Ireland & GB/August 2013
197077/Bord Bia Periscope Study 2009 - Trends in Consumer Food Intelligence