BUSML 4383 SUPPLY CHAIN MANAGEMENT
SPRING 2014
Esen Andiç-Mortan
Class: M/W/F
Email:
Alternative Email:
Office:
Office Hours:
10:20 – 11:15 am
Location: SB305
andic_1@fisher.osu.edu
eandich@gmail.com
356 Fisher Hall
By appointment
COURSE DESCRIPTION
There is a great deal of confusion regarding exactly what supply chain management involves. In
fact, many people using the name supply chain management treat it as a synonym for logistics or
purchasing or operations. The most common view is that supply chain management is a
combination of these three functions. However, successful supply chain management requires
cross-functional integration of key business processes within the firm and across the network of
firms that comprise the supply chain. The challenge is to determine how to successfully
accomplish this integration. The distinction between logistics and supply chain management is
identified and the GSCF (Global Supply Chain Forum) framework for supply chain management
is presented. This class will help the students to understand these concepts and give them the
tools necessary to bring these concepts forward.
The teaching method will be a combination of lecture and class discussions on assigned topics.
In order to strengthen the critical thinking skills of the students, another supply chain framework
– the SCOR model – will also be presented.
COURSE OBJECTIVES
The objectives of this course are to provide the student with:
1. An understanding of the primary differences between logistics and supply chain
management.
2. An understanding of the essential processes of supply chain management and their
interrelationships within individual companies and across the supply chain.
3. An understanding of tools and techniques useful in implementing supply chain
management.
4. An understanding of how supply chain management affects the financial performance of
the firm, its customers and its suppliers.
5. Knowledge about the professional opportunities in supply chain management.
1
REQUIRED TEXTBOOK
The textbook for this course is Supply Chain Management: Processes, Partnerships,
Performance, 4th edition, Douglas M. Lambert, Editor.
ACADEMIC WRITE-UP
Students will form a team (3 to 5 people) to complete an academic write-up during the class. The
requirements for the write-up and questions to be answered is available in the Appendix of this
syllabus. Each team will be responsible for presenting a genuine academic work. The academic
write up will be due Monday, February 17 before class. Late assignments will not be accepted.
This write-up is important for developing critical thinking capabilities and the internalization of
the concepts discussed in class.
ATTENDANCE
I would strongly advise everyone to attend the class. However, I do not take attendance in my
classes. Particularly because you are all adults and I do not think that it is an accomplishment to
show up at class. I also do not believe it to be a failure if you do not show up at class. Therefore,
putting a score on it is meaningless for me. The essence of a class cannot be gotten by staying
away from class altogether and reading materials on your own. What we will be talking about in
this class is not an exact science, and therefore it is very open to discussion. The class will grow
in value with your attendance and participation.
GRADING
Mid-Term Exam
Academic Write-Up
Final Exam
30%
40%
30%
TOTAL
100%
PLEASE NOTE
1.
Make-up exams are not automatically provided. In order to miss an exam without
penalty, approval must be obtained at least 48 hours prior to the time of the exam.
Missing an exam without my approval will result in an “F” grade for the course.
Exceptional Case: Should you be sick on an exam day, you must contact the
professor more than 8 hours before the exam and schedule a make-up exam that
must be taken within 2 days. You will also need to provide a doctor’s note.
2.
Modification of class sessions and changes to the syllabus may be made as the
course progresses, as long as it is discussed in class.
3.
Late assignments will not be accepted. There will be no exceptions to this.
2
Academic Misconduct
I take academic misconduct very seriously. Never represent someone else’s work as your own. If
I suspect any violation of the Code of Student Conduct, I will bring it to the attention of the
Committee on Academic Misconduct who will determine and impose an appropriate sanction.
This can range from a formal reprimand to dismissal.
3
BUS M&L 885 COURSE SCHEDULE
DATE
SUBJECT
READINGS
Monday, January 6
Introduction and overview
Wednesday, January 8
Supply Chain Management: The Key
Processes
CH 1
Friday, January 10
Customer Relationship Management
CH 2
Monday, January 13
Supplier Relationship Management
CH 3
Wednesday, January 15
Customer Service Management
CH 4
Friday, January 17
Demand Management
CH 5
Monday, January 20
Martin Luther King Day - No Class
Wednesday, January 22
Order Fulfillment
CH 6
Friday, January 24
Manufacturing Flow Management
CH 7
Monday, January 27
Product Development & Commercialization
CH 8
Wednesday, January 29
Returns Management
CH 9
Friday, January 31
Exam Review
Monday, February 3
Midterm Exam
Wednesday, February 5
Implementing & Sustaining the Supply Chain
Management Processes I
CH 13
Friday, February 7
Implementing & Sustaining the Supply Chain
Management Processes II
CH 13
Monday, February 10
Supply Chain Performance Measurement
CH 14
Wednesday, February 12
Developing and Implementing Partnerships in
the Supply Chain
CH 15
Friday, February 14
The Collaboration Framework
CH 16
Monday, February 17
Value Co-Creation / Comparing GSCF and
SCOR Models
CH 17 &
18
Wednesday, February 19
Exam Review
Friday, February 21
Final Exam
4
DUE
Team
formation
e-mails
Academic
Write-Up
APPENDIX - ACADEMIC WRITE-UP REQUIREMENTS
Assignment Overview
It is this assignment’s purpose to encourage and facilitate critical thinking around how a concept as big as
supply chain can be captured in a framework and how that framework can be applied in the business
setting. Two widely known frameworks, GSCF and SCOR models, will be the focused on, to act as two
possible conceptualizations of supply chain management models. The main aim is to get the teams to talk
about supply chain management and practice brainstorming on such conceptualizations.
The due date of this write up is February 17th, at the beginning of the class. Any assignment submitted
after the class starts will be regarded as late and will not be accepted. I expect the reports to be handed in
as hard copies.
The reading materials, detailed information regarding team formation, expected response and report
structures, and the questions to be answered are given below.
Reading Materials and References
Required readings for the assignment:
1. At the minimum, the first 9 chapters of the textbook. While the rest of the book will provide good
material to feed into your report, for a starting point it is necessary to capture the mechanics of the
GSCF model.
2. SCOR model version 10 Overview reference:
https://supply-chain.org/f/SCOR-Overview-Web.pdf
Please remember to include all references, including the above two. Failing to do so, might raise
plagiarism flags, in which case, appropriate action will be taken. Sometimes we do witness the sad act of
intentional plagiarism, however most times; it comes down to one forgotten reference, or the “I sent you
the wrong version” plea. To avoid plagiarism by mistake, make sure you double-check your work.
Team Formation
The teams should be no less than 3 and no more than 5 people. It is my experience that beyond these
limits, problems tend to occur more frequently than within these limits. I would like the class to form
these teams as quickly as possible so as to give you as much time with your team as possible to work on
the write-up. The teams need to be reported to me via e-mail (by January 13th), by including everyone in
the team in the e-mail (CC). Every member on the team should reply (Reply all) to the email, confirming
that they have indeed agreed to be part of that particular team. After everyone is assigned to a team I will
post the list of teams on Carmen for review (January 14th), and then there will be no chance to make
changes to the teams. Again, the team formation e-mails are due Monday, January 13th.
Write-Up Report Structure
Aim to conclude your reports at 10 pages maximum. Any figures or tables should not eat from your page
limit and therefore should be included in an Appendices section, with appropriate referencing used in-text.
5
Only include figures and/or tables that are critical for you to facilitate your answers. A title page should
precede the report listing the name of the course, the title of the assignment and the list of team members;
this page also will not be counted against your page limit.
The report should be typed in either one of Times New Roman, Arial, Georgia or Book Antiqua fonts and
in 12 font size with 1.5 line spacing. The margins should be set to 1 inch on all sides. Do not forget to
insert page numbers.
Footnotes can be used when necessary, for instance to provide related but not critical definitions (critical
definitions should be embedded in the text), or to point to an online source, if deemed necessary by the
team. In cases when online sources are used, it will not be sufficient to provide just the main page for the
website and the exact full link should be provided, also noting the date and time the website was last
accessed. The recommended style to write this is given as: http://fisher.osu.edu/ (Last accessed: October
13, 2013, 3:00 PM)
Structuring and Toning Your Responses
Since the assignment calls for specific questions to be answered, the report can be broken down by
question numbers. You do not need to include an introduction to the whole report. However, within each
question’s answer, follow an essay structure, including introduction, body and conclusion. I advise against
using bullets for the full answer. Points will be deducted for doing so.
As noted above, this assignment’s purpose is to facilitate critical thinking around the concept of supply
chains and how they can be managed. Therefore, expressing own opinions as well as comparing and
contrasting two well known frameworks (GSCF and SCOR) is critical for successfully completing this
assignment. The teamwork will only reach its purpose if each question is tackled by everyone in the team,
collectively and not by assigning questions to different members of the group. It would be a good practice
to come together and discuss the questions, and come to an ultimate response that will go into the report.
Although providing argumentation details will enhance the quality of the report, a final statement is
required to be written for each question. Points will be deducted for not concluding your thoughts on the
questions.
Questions to Be Answered
Each question presented below will be accompanied by one general theme: imagining you were seeking
to create your own framework. While providing answers, although it is okay to select one model against
the other rather than creating your own, you need to justify your thinking and your choices. It is not
sufficient to just indicate which one you prefer and not give any explanation. To receive full credit, please
give full explanation about your train of thought and your ultimate decisions in a concise and clear way.
1. What is the focus of each model? What is the importance of these foci? What would be the focus
you would like your own framework to have?
2. Compare and contrast the processes included in both models. Which set of processes make more
sense to you? Explain why. If you were to create your own Supply Chain Framework, which
6
processes would you include from these two models? Are there any additional processes that you
would consider including in your framework? Please explain why.
3. As you will realize, both frameworks accept the necessity of a cross-functional approach for
supply chain management. However, the degrees to which functions are incorporated in the
approach are different in each of the models. Please explain what the difference is and discuss
what the implications of each are. What would be the level of integration you would include in
your model? Why?
4. Performance measurement is critical in business in terms of gauging how things are going, and to
help identify potential improvement areas. How does each model handle performance
measurement? Discuss each one’s effectiveness. What kind of a performance measurement
scheme would you employ in your framework?
5. Do you believe there should be a showdown between these two frameworks and an ultimate
winner should arise? Or do you think each have their own potential uses? Include in your answer,
a SWOT (strengths, weaknesses, opportunities, threats) kind of analysis for each framework.
Please also discuss the applicability of each framework while forming your answer.
7