“The Playbook Challenge”
2011- 2012 Breakfast Expansion Proposal Application
Purpose and Intent of the Grant Program
The Office of Child Nutrition is pleased to announce a competitive grant opportunity to assist
schools with implementation of “The Playbook Challenge” specifically breakfast expansion
projects. Request for funding may be made for up to $10,000 per proposal. The Office of Child
Nutrition has approximately $200,000 available for this competitive opportunity. Funding for
this opportunity is provided by grants from USDA Team Nutrition and the Claude Worthington
Benedum Foundation.
The funding period for funded projects is January 1, 2012 – September 1, 2012.
For more information on “The Playbook Challenge,” including tools/resources, please visit;
http://wvde.state.wv.us/nutrition/PlaybookInformation.html
Reviewing and Evaluation Criteria:
The review will be a scored review where eligible proposals are scored by a team of reviewers
based on the merits of the individual proposal. A final administrative review will be conducted
by the Office of Child Nutrition to assure for geographic and other administrative factors if
deemed appropriate and necessary. In general, the highest scoring proposals will be selected for
funding. However, the Office of Child Nutrition reserves the right to fund any or none of the
proposals submitted in response to this funding announcement.
Proposals must be submitted, by either the county food service director or a school
principal, via e-mail by 11:59 pm on November 18, 2011. Please submit proposals to the
Office of Child Nutrition at wvchildnutrition@gmail.com. If you have any questions
regarding this opportunity please contact either:
Keri Kennedy, keri.kennedy@access.k12.wv.us 304-558-2709
Kristy Blower, kblower@access.k12.wv.us 304-558-3396
Janet Yost, jyost@access.k12.wv.us 304-558-2709
“The Playbook Challenge”
2011- 2012 Breakfast Expansion Grant Application
WV Department of Education/Office of Child Nutrition
County Name:__________________________________________________________________
Food Service Director:___________________________________________________________
Food Service Director’s E-mail:____________________________________________________
Food Service Director’s Phone Number:_____________________________________________
School Name:__________________________________________________________________
School Address:________________________________________________________________
Principal’s Name:_______________________________________________________________
Principal’s E-mail:______________________________________________________________
Principal’s Phone Number:________________________________________________________
Total School Enrollment:_________________________________________________________
Grades to be served:_____________________________________________________________
Breakfast Participation 2010 -2011 school year:_________________
Breakfast Participation (please provide current %):
__________________________________________________________
% Needy (based 2011- 2012 data): ______________________________________
1. Description of breakfast program you are requesting funds for. If you are currently
implementing the program you are requesting funds for please state that in your response.
2. What Breakfast Strategy option are you offering (or the one(s) you intend to offer)?
Please check all that apply- you must select at least one strategy to be eligible to receive funding.
____
Breakfast in the Classroom
____
Breakfast After First
____ Grab ‘N’ Go
____ Elimination of Reduced Price Meal
____ Universal Free
____ Other (Please describe in detail)
3. Describe in detail your plan to ensure that all students have access to the selected
breakfast strategy (ies)?
4. Please describe in detail your plans to: a) implement the selected strategy (ies) be sure to
include dates and responsible parties; b) continue the program after the grant funds
expire.
5. Would your school be willing to incorporate more school made meals into your menu?
6. Would you be willing to let your cooks participate in a training on school made meals?
7. Describe the steps you will take (or have taken) to gain support from administrators,
teachers, classified staff, parents and students regarding your breakfast expansion project.
8. How will you market or promote your new breakfast program to increase participation
and inform your community?
9. Additionally the OCN is interested in improving the overall school environment. One of
the ways we can accomplish this is to adopt school level policies. As part of this funding
you as the principal must agree to also adopt, from list below, one additional policy that
will improve the overall school environment. You will have the entire project period for
adoption and implementation, this should give you time to get the necessary support from
staff, parents, and students. Please select which policy you are willing to implement in
your school.
_____
Role Modeling (e.g., prohibiting teachers from having soda in the classroom
and cafeteria area, prohibiting staff from bringing in fast food into the school
environment)
_____
Require booster organizations to have at least 50% of the items offered at
concessions stands be healthy (as defined by WVBE Standards for School
Nutrition Policy 4321.1) and priced at an equal or lesser amount than
unhealthy items.
______
No unhealthy foods will be used for school fundraising that occurs outside of
the instructional day. Note: The sale unhealthy food as fundraisers is
currently prohibited during the instructional day.
_____
Daily Physical Activity (e.g. recess before lunch, mandatory recess, other
opportunities during the school day for physical activity)
Budget: The maximum grant award per school will be $10,000; there is no minimum level for
which you can apply. Detail all expenses. Remember funds may not be used for food or labor
associated with your breakfast or lunch program. Examples of allowable expenses are listed
below:





Equipment: small kitchen equipment, coolers, carts, trashcans, baskets, bags, cleaning
supplies, etc
Promotion: letters to parents, articles in local paper, bulletin board supplies, posters, etc
Point of Service: wi-fi, computer, hand held scanner (for use with Primero), keypads, etc
Tasting Parties
Physical Activity materials: i.e. balls, jump ropes, hula hoops – this expense is only
allowable to those schools selecting the physical activity policy. Expenses for physical
activity equipment cannot exceed $500 dollars.
Expense
Quantity
Unit Cost
Total requested
Total Cost
By signing below you are affirming that all three parties have been involved in the preparation
and submission of this grant proposal. Furthermore, you are acknowledging that you understand
that an unannounced technical assistance visit, conducted by Office of Child Nutrition, may take
place as part of the review process.
Principal’s Signature/Date:________________________________________________________
Cafeteria Manager’ Signature/Date:_________________________________________________
County Food Service Director’s Signature/Date: ______________________________________
In accordance with Federal Law and U.S. Department of Agriculture policy, this institution is
prohibited from discriminating on the basis of race, color, national origin, sex, age, or disability.
To file a complaint of discrimination, write USDA, Director, Office of Adjudication, 1400
Independence Avenue, SW, Washington, D.C. 20250-9410 or call toll free (866) 632-9992
(Voice). Individuals who are hearing impaired or have speech disabilities may contact USDA
through the Federal Relay Service at (800) 877-8339; or (800) 845-6136 (Spanish). USDA is an
equal opportunity provider and employer.