The Russian Seafood
Market and Ireland
January 2014
Growing the success of Irish food & horticulture
AIDAN COTTER
Growing
the success
CHIEF
EXECUTIVE
BORD BIA
of Irish28food
& horticulture
JANUARY
2009
Contents
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•
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Russian macroeconomic overview
Russian economic and demographic information
Irish exports and the Russian market
Frozen fish and seafood value forecast and expenditure
per capita for Russia
Irish seafood exports to Russia
The Russian fish market: canned, frozen and chilled
The Russian market: January to November 2013
Irish opportunity
Growing the success of Irish food & horticulture
Macroeconomic Information
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Capital city: Moscow
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National currency: Rouble
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Total population (2013): 142.5m
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Area: 17,098,242 sq. km
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Population density: 8 people/sq. km
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President: Vladimir Putin
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Prime Minister: Dmitry Medvedev
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Ruling Party: United Russia Party
2009
GDP (nominal
USDbn)
Real GDP growth
Nominal GDP per
capita (USD)
2010
2011
2012
2013
1,224.9 1,484.8 1,850.5 1,953.56 2,109.02
-7.8%
4.0%
4.3%
3.6%
3.7%
8,562.4 10,386.2 12,961.6 13,706.5 15,243.6
Unemployment rate
8.4%
7.5%
6.5%
6.0%
6.0%
Consumer price
inflation
11.7%
6.9%
8.4%
5.1%
6.6%
Source: Statista
Growing the success of Irish food & horticulture
Russian Economic and Demographic Information
Russia has fifteen cities with over one million inhabitants
Moscow has an official population of 12 million
In October 2013, unemployment in Russia rose to 5.5%, still making
Russia one of the industrialized nations with the lowest unemployment.
In November of 2013, Russia’s trade surplus increased 12.8% y-o-y
to $16.5 million, as exports surged after a fall the previous month
Russia's economic power is in its natural resources - oil and gas
Source: Bord Bia
Growing the success of Irish food & horticulture
Irish Food and Drink exports to Russia Jan-Oct
2013
Prepared foods
Pigmeat
Fish and Seafood
Dairy products
Beverages
Beef
Sheepmeat
Source: Bord Bia
Growing the success of Irish food & horticulture
Frozen fish and seafood value forecast for
Russia ($m)
2014
400
350
300
250
200
150
100
50
0
335.8999939324.5
2013
297.2000122
284.2999878
228.3000031
219.6999969
44.29999924
42.70000076
Raw fish
Coated Fish Raw seafood
6
Other
fish/seafood
Source: Datamonitor
Growing the success of Irish food & horticulture
Frozen fish and seafood expenditure per capita
forecast ($)
2014
3
2.5
2
1.5
1
0.5
0
2.5 2.400000095
2013
2.200000048
2.099999905
1.700000048
1.600000024
0.300000012
0.300000012
Raw fish
Coated Fish Raw seafood
7
Other
fish/seafood
Source: Datamonitor
Growing the success of Irish food & horticulture
Irish Seafood Exports to Russia 2013 (€m)
Source: Bord Bia
Growing the success of Irish food & horticulture
Canned Fish Market
By the end of 2014, the canned fish category will be worth
RUB36,176.6m ($1,455.6m) totalling181.6 million kg.
The canned fish/seafood market was led by tuna (27.2%)
followed by mackerel, other canned fish and salmon with
market shares of 25.8%, 25.1% and 21.8% respectively.
Source: Datamonitor Fish Market in Russia to 2014
Growing the success of Irish food & horticulture
Frozen Fish Market
By the end of 2014, the frozen fish category will be worth
RUB22,507.7m ($905.6m) totalling 135 million kg.
The frozen fish market was led by raw fish (37.7%) followed
by coated fish, raw seafood, and other seafood with market
shares of 32.4%, 25% and 4.9% respectively.
Source: Datamonitor Fish Market in Russia to 2014
Growing the success of Irish food & horticulture
Frozen Fish Market Value 2009-2014 (RUBm)
Source: Datamonitor Fish Market in Russia to 2014
Growing the success of Irish food & horticulture
Chilled Fish Market
By the end of 2014, the chilled fish category will be worth
RUB44,567.8m ($1,793.3m), totalling 695.9 million kg.
The chilled fish market accounted for 40.5% of the market.
Raw seafood and fish accounted for 59.5%.
Ice-logistic is the market leader with a 29.8% share of the
market.
Source: Datamonitor Fish Market in Russia to 2014
Growing the success of Irish food & horticulture
Chilled Fish Market Value 2009-2014 (RUBm)
Source: Datamonitor Fish Market in Russia to 2014
Growing the success of Irish food & horticulture
The Russian market: January to November 2013
Importers by volume
• The
four largest Russian importers by volume, importing each over
80,000 tonnes of fish January-July 2013 cover 13% of the fish market
•Total imports of known importers stood at 2,114,342.64 tonnes in January
to November 2013
Growing the success of Irish food & horticulture
Imports by type of product
Most popular imported fish by volume (tonnes):
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Pollock (THERAGRA CHALCOGRAMMA (573,112.24)
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Herrings (Clupea harengus, Clupea pallasii) (452,032.89)
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Mackerel (Scomber scombrus, Scomber australasicus, Scomber japonicus)
(118,334.85)
Atlantic salmon (98,291.94)
other:
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Cold-water shrimps and prawns (Pandalus spp., Crangon crangon) (37,768.08)
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Hake (Merluccius spp., Urophycis spp.) (20,610.93)
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Oysters (457.13) and Clams, cockles and ark-shells (9.40)
Growing the success of Irish food & horticulture
Imports by type of product and source countries
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Russia produced 1234441.45 tonnes of seafood for
domestic use in this period.
Norway lead the importing countries in January to
November 2013, however, most of the countries
seafood exporters were recently subject to an import
ban.
Norway imported 276,302.11 tonnes of seafood total,
including 96,170 tonnes of Atlantic salmon.
Iceland, China, The Faroe Islands, Chile and Canada
were the next most sourced countries in this period
Growing the success of Irish food & horticulture
Irish Fish in Russia, January to November 2013
In January to November 2013, Ireland exported 12763.62 of seafood,
including: (numbers in tonnes)
•Mackerel (Scomber scombrus, Scomber australasicus, Scomber japonicus)
(12394.22)
•Whiting (MICROMESISTIUS POUTASSOU) (156.00)
•Sprats (SPRATTUS SPRATTUS) (156.00)
•Herrings (Clupea harengus, Clupea pallasii) (48.27)
•Other (15.13)
Growing the success of Irish food & horticulture
Customs Union recent activity- Norway Ban
The Customs Union imposed a ban on 485
Norwegian companies; 90% of the country’s
registered suppliers to Russia beginning January 1,
2014
Norway was the biggest supplier of fish to Russia in
2013 by value; totaling $950 million
The Customs Union also imposed a ban on Estonian
products beginning January 9, 2014
Growing the success of Irish food & horticulture
Irish Opportunity- 2014
The ban on Norwegian fish leaves a large gap in the
market
Russian fish consumption is consistently increasing
Market access is challenging, but possible
Ireland and Russia have a healthy trade relationship
Growing the success of Irish food & horticulture
Directory 2014/Russia
A new directory profiling the key importers,
distributors, and processors has just been produced
Available to download for www.bordbia.ie
Link will be forwarded to all attendees
Growing the success of Irish food & horticulture
Thank you for your
attention!
Bord Bia Moscow
Growing the success of Irish food & horticulture
AIDAN COTTER
Growing
the success
CHIEF
EXECUTIVE
BORD BIA
of Irish28food
& horticulture
JANUARY
2009
January 2014