Review
22.02.12
Tara McCarthy
Growing Growing
the success
of Irishoffood
& horticulture
the success
Irish food
& horticulture
Marketplace International
FEBRUARY
Growing the success of Irish food & horticulture
TH
7
2012
THE BIGGEST EVENT ON
THE IRISH FOOD & DRINK
CALENDAR
Growing the success of Irish food & horticulture
Growing the success of Irish food & horticulture
Growing the success of Irish food & horticulture
Growing the success of Irish food & horticulture
Growing the success of Irish food & horticulture
Feedback
Client Survey – Response of 104 clients
Buyer Survey – Response of 127 buyers
Media Review
Internal Review
•
Staff Feedback / Learnings loop
Growing the success of Irish food & horticulture
Client feedback
We have received104 surveys (ca 60% return)
Overall satisfaction on a rating of 1 to 5
95% giving 4-5 for overall satisfaction
•
66% awarding 5/5 for satisfaction
Expectation to write new business 100%
Growing the success of Irish food & horticulture
Client Feedback
Original Canvass
88%
Markets Day Sept
85%
Logistics Seminar
91%
Preparing for Sales Success
87%
Buyer information
81%
Level of Contact
93%
Growing the success of Irish food & horticulture
Client Feedback
Calibre of Buyers met
86%
Relevance to your Business
80%
Length of time of meetings
94%
Sampling Facility
70%
Meeting Mgt by Bord Bia
97%
Growing the success of Irish food & horticulture
Challenges to converting
1. Cost Competitiveness
2. Distribution
3. Payment Protection
4. Currency Fluctuation
5. Accessing Investment Capital
6. Market fit for your product
7. Accessing working capital
8. Resourcing Follow up
Growing the success of Irish food & horticulture
Buyer survey
127 respondents to date – 25% response rate
97% of buyers gave a 4 or 5 satisfaction score
– 80% gave a 5
86% of buyers gave a 4 or 5 on relevance of
companies met
76% felt world of insight added value to their
visit (55% for trend zone in 2010)
71% felt the supermarket tours added value
Growing the success of Irish food & horticulture
Knowledge of the Irish Supply base
Knowledge of the Irish supply base:
•
79% recognise that it has substantially
improved as a result of marketplace
Irelands efforts in sustainability:
•
77% feel that they are now more aware
Growing the success of Irish food & horticulture
Irish Export Capability
Product Suitability
83% (65%)
Innovation
51% (59%)
Price Competitiveness
20% (19%)
Quality accreditations
74% (80%)
Professional Sales Presentation77% (73%)
Knowledge of your market
Growing the success of Irish food & horticulture
40% (27%)
Buyer Testimonials
“The events dedication to detail makes it easy to focus on
the key task of meeting suppliers and identifying
future business opportunities” David McMahon
Sainsburys
“Thought the concept was beneficial and has ticked
some boxes for many future ideas. Well done! “
Graeme Warwick- Greene King
“A very well organised event that maximised my exposure
to the Irish producers in a very short time frame. Time
well spent” Sarah Hunt - Morrisons
Growing the success of Irish food & horticulture
Buyer Testimonials
•
•
•
•
•
„‟I found the event to be very informative and professionally organised.
Fantastic offering of suppliers. Brilliant showcase of what is the best of
Irish”-Jack Irwin-Tesco”
‟This year‟s organisation was the best I‟ve been to during the last 10
years‟‟ Michael Condette -Valio Vachebleve
„‟Well organised, Well prepared, Tight but efficient schedule, Producers
were informative, No time wasted‟‟ Frederic Vloeberghs- Pab Benelux
„‟Marketplace is unique, professional, efficient and so friendly just like
the Irish people in general‟‟Jacques Dutertre- Freshpack
“A very well organised and structured event while also giving quality
information regarding Sustainability and Market Trends” Ian DayDebono
Growing the success of Irish food & horticulture
Media Coverage Achieved
14 articles in National Print Media; image and
text achieved in all daily papers
National Broadcast Coverage achieved
including RTE Radio One‟s Morning Ireland,
Drivetime, RTE Six One News and Newstalk
Breakfast
Trade and Regional Coverage to follow
Growing the success of Irish food & horticulture
Growing the success of Irish food & horticulture
Growing the success of Irish food & horticulture
Internal Review
Check List
Tastings Service
Buyers Lounge
Buyers / Clients “Free” time
Innovation
Markets Training
Company Profiles
Buyer Profiles
Growing the success of Irish food & horticulture
Internal Review
Format and timing of next event
2 Days
Costs for companies
Growing the success of Irish food & horticulture
Tracking Progress – Sector Manager View
Client List
Clients A
Client B
Client C
Client D
Buyers list
Buyer 1
Buyer 2
Buyer 3
Growing the success of Irish food & horticulture
Status Report
Follow up Y/N
Comment: ____________________
Samples Sent Y/N Date
Further Mtg Requested? Y/N
Commercials in Progress? Y/N
Value of Order Placed €________
€15 MILLION NEW BUSINESS IN 12 MONTHS
520 BUYERS SAFELY HOME
(WITH A 90%++ SATISFACTION SCORE)
50% + OF CLIENTS WRITING NEW BUSINESS
Growing the success of Irish food & horticulture
Marketplace International 2012
Ireland, Partners for Growth
Thank You
Growing the success of Irish food & horticulture