THE CONVERSATION ABOUT RISK
STARTS
HERE
Morning
Briefing: Reputation Management Beyond
the Obvious
June 4, 2014
Reputation has moved to the top of the agenda for many CEOs and boards. What used
to be a “nice to have” is now increasingly considered a core asset that needs to be
protected and actively managed. Reputational damage can hurt a company in many
ways. New (especially user generated) media and increased globalization have only
accelerated this trend. In this session we will introduce new approaches to reputation
management that add rigor to a notoriously vague and undefined area. We will first
discuss effective strategies to management reputational crises and to interact with
NGOs, interest groups, and the media. We will then discuss the essential elements for
creating a reputation management capability and how to integrate such a capability with
business practices and corporate strategy.
Breakfast & Networking – 7:15am
Program Session – 7:45am
This Executive Education event is presented in collaboration with The Risk Institute at The Fisher College of
Business; where thought leaders, seasoned professionals, and students of risk come together. We’re constantly
engaged in an open, collaborative dialog about risk: its complexity, its relevance across all industries, and its potential
as a tool for competitiveness and growth.
Guest Speaker
Daniel Diermeier is the IBM Distinguished Professor of Regulation
and Competitive Practice and Director of the Ford Center for Global
Citizenship at the Kellogg School of Management, Professor
Diermeier’s teaching and research includes areas such as crisis
leadership, reputation management, integrated strategy, and
strategic aspects of corporate social responsibility. He has
published two books, 40 case studies, and over 80 research
articles in academic journals. His most recent book, Reputation
Rules: Strategies for Managing Your Company’s Most Valuable Asset, was published in
2011 and has been translated into Japanese and Mandarin. Professor Diermeier has
lectured globally on crisis and reputation management, integrated strategy, activists and
consumer boycotts, political strategy and regulatory management. Professor Diermeier
is a member of the prestigious American Academy of Arts & Sciences and a
Guggenheim Fellow and consults for some of the world’s leading institutions such as
Abbott, Baxter International, BP, the FBI, Johnson and Johnson, Medtronic,
McDonald’s, Shell and many others.
Coming
Up
We look forward to seeing you again this fall when The Executive Education Risk Institute
Series resumes. If you are interested in hearing a presentation on a specific risk-related topic,
please let us know!
Over the summer, The Risk Institute can still be your “go-to” place for conversation about
enterprise risk management. Check our website regularly to find updates about fall events,
topics covered by The Risk Institute’s new blog series, and other resources currently in
development.
And be sure to explore Fisher’s Executive Education offering of courses designed to drive your
professional growth. Whether you are looking for a program in a core business area or if your
company is looking for a custom program designed to fulfill a specific need, Fisher Executive
Education has a program for you.
Contact The Risk Institute:
Denita Strietelmeier, Program Manager
The Ohio State University
Max M. Fisher College of Business
2100 Neil Avenue
Columbus, Ohio 43210
fisher.osu.edu/risk
riskinstitute@fisher.osu.edu
614-688-8289
Contact Executive Education:
Michelle Norris, Program Manager
The Ohio State University
Max M. Fisher College of Business
280 W Woodruff Ave
Columbus, Ohio 43210
fisher.osu.edu/executive-education
norris.83@osu.edu
614-688-8289