Respiratory Content Report January 2014 Produced By The NHS Choices Reporting Team C

advertisement

Respiratory Content Report

January 2014

Produced By The NHS Choices Reporting Team

[email protected]

Overall Choices Site Visits

NHS Choices Policy Report

Respiratory Dashboard Page 1

Tag cloud showing top respiratory related searches

42.9M

50.0M

40.0M

30.0M

20.0M

10.0M

27.3M

0.0

Respiratory Page Visits

1,600,000

1,400,000

1,200,000

1,000,000

800,000

600,000

400,000

200,000

0

Overall Site Visits

Respiratory Page Visits

% of NHS Choices Traffic made up by Respiratory content

Jan-13

27.3M

1167990

4.28%

Feb-13

24.5M

982792

4.01%

Mar-13

27.2M

1029441

3.79%

Apr-13

27.9M

885593

3.17%

May-13

28.7M

767262

2.68%

Jun-13

28.9M

662703

2.30%

Jul-13

31.0M

629690

2.03%

Aug-13

30.0M

574768

1.91%

Sep-13

30.8M

809688

2.63%

Oct-13

36.5M

1281429

3.51%

Nov-13

35.2M

1275519

3.62%

Dec-13

32.9M

1355742

4.11%

Jan-14

42.9M

1451213

3.38%

Visits to respiratory content accounted for 3.38% of the record breaking 42.9million visits in January 2014. During 2013 the % of traffic made up by respiratory content fluctuated between 4.28% (Jan 13) and 1.91% (Aug 13) averaging at 3.17% meaning that January 2014 was slightly above the average for the previous year. Health A-Z was the primary area of the site where people were viewing respiratory content with 91.9% of the 1.45million visits - this compared to overall site where Health A-Z visits represent 56% of the total traffic. Key topics within this section include chest infection amongst adults (19%), pneumonia (14%), COPD (10%), cough (10%) and asthma (10%) meaning that the top 5 respiratory conditions equated to 63% of the total visits to this area.

Choices remains the most popular website for people searching for respiratory content online with 34.8% of search term clicks in January, this is 20% more than the 2nd most popular website Wikipedia. Pneumonia was the most popular search term from a portfolio of 100s of search terms relating to the topic with 17.9% of all search term clicks, bronchitis was the second most popular with 10.3% of search term click - surprisingly this was only the 6th most popular condition within respiratory Health

A-Z. Within this search term portfolio there are some terms which drive no traffic to Choices at all, 'respiratory system' being the most prominent, this search term has also seen a marked increase in its usage during January, up 4% on December 2013.

Starts of respiratory related videos saw a 25% increase in January to over 11,000, the highest number of monthly starts since March 2013 and taking the total over the last 12 months past the 120,000 mark. Asthma and Coughs videos were the most popular in January accounting for 49% of the total starts. Visits to the Asthma self-assessment tool also rose by 16% in the reporting month to 3,150, the highest number of visits to this page in the last 12 months.

Breakdown of Visitor Traffic to Respiratory Related Content

CHQ

Livewell

Planner

Services

Tools

Treatments and Conditions

Video

Care and Support

News and Others

Campaign

NHS England

Change4Life

Audio

0.8%

0.3%

91.9%

6.8%

0.2%

NHS Choices Policy Report

Respiratory Dashboard Page 2

Websites Receiving Traffic from Respiratory Search Terms

Web MD

Boots WebMD

The Frankli n Institute Science Museum

Nati onal Asthma C ampaign

YouTube

Facebook

Wikipedia Mobile - English

Patient UK

Wikipedia

NHS Choices

0% 10% 20%

% Of Traffic

30%

Breakdown of Visitor Traffic to Respiratory Related Content by Month

1.60M

1.40M

1.20M

1.0M

800K

600K

400K

200K

0

Jan-13 Feb-13

CHQ

Tools

News and Others

Audio

Mar-13 Apr-13 May-13 Jun-13

Livewell

Treatments and Conditions

Campaign

Jul-13 Aug-13

Planner

Video

NHS England

Sep-13 Oct-13 Nov-13 Dec-13

Services

Care and Support

Change4Life

Jan-14

Top Respiratory Search Terms

cough cold flu croup whooping cough chest infection asthma resp iratory system bronchitis pneumonia

0% 5% 10%

% of Searches

15%

40%

20%

NHS Choices Policy Report

Respiratory Dashboard Page 3

Change in Popular Search Terms Within the Respiratory Policy Area

resp iratory tract inf ection upper respiratory tract infection normal respiratory rate for children rti inhal er common cold croup chest infection bronchioli tis bronchitis legionnai res disease bronchi cough flu influenza sleep apnoea cold whooping cough pneumonia resp iratory system

% Change

The above chart shows the search terms within the portfolio with the highest % change of search term clicks (against the total search term clicks in the portfolio) between the two 4 week reporting periods.

Respiratory Search Terms Not Driving Traffic to NHS Choices

respiratory syncytial virus peak flow test respiratory alkalosis respiratory rate inhaler peak flow wheezing rti breath bronchi respiratory system

0.0% 2.0% 4.0%

% Of Searches

6.0% 8.0%

The above chart shows the top search terms (within the portfolio) that NHS Choices received no search term clicks from (all the traffic went elsewhere), the terms are ranked by the clicks for that particular term as a % of the total search term clicks in the portfolio. It can be used as an indication of potential traffic that could have been generated.

Download