Early Years Content Report
April 2013
Produced By The NHS Choices Reporting Team
CH.NHSChoices-Reporting@nhs.net
NHS Choices Policy Report
Early Years Dashboard Page 1
Tag cloud showing top Early Years related
searches
Overall Choices Site Visits
27.9M
30.0M
25.0M
20.0M
14.3M
15.0M
10.0M
5.0M
0.0
Early Years Page Visits
3,000,000
2,500,000
2,000,000
1,500,000
1,000,000
500,000
0
Overall Site Visits
Early Years Page Visits
% of NHS Choices Traffic made up by Early Years content
Apr-12
14.3M
1214070
8.49%
May-12
15.9M
1467352
9.24%
Jun-12
15.6M
1288514
8.26%
Jul-12
16.0M
1359095
8.48%
Aug-12
16.0M
1084052
6.79%
Sep-12
16.4M
1155165
7.05%
Oct-12
19.8M
1547524
7.84%
Nov-12
19.8M
1698727
8.58%
Dec-12
19.3M
1902662
9.86%
Jan-13
27.3M
2090226
7.65%
Feb-13
24.5M
2000709
8.16%
Mar-13
27.2M
2373047
8.73%
Apr-13
27.9M
2616114
9.37%
From April 2012 to April 2013 visits relating to early years content have increased by 115%. The percentage of NHS Choices traffic made up by early years content has increased from 8.49% to 9.37% during the same period.
Visits hit a record high of 2.6million during April 2013 , up 10.2% on the previous month, these increases occurred in most areas of the site for early years content with the exception of Common Health Question and Videoswhich saw a 11% and 6%
decrease respectively. Health A-Z saw a 12% increase in visits during April to over 2.4million which equates to 92.8% of the total visits, within this section of the site four of the most common childhood illnesses made up almost half of the overall visits Measles (20%), Chickenpox (17%) , Slapped-Cheek syndrome (8%) and Mumps (4%).
Live well content saw the highest % increase during April with visits up 53% to 11,886, this was largely due to the Hayfever and Children page which received over 4,300 visitscompared to just 700 the previous month.
NHS Choices Policy Report
Early Years Dashboard Page 2
Breakdown of Visitor Traffic to Early Years Related Content
CHQ
0.0%
Livewell
0.0%
0.0%
0.0%
2.4% 3.6%
Websites Receiving Traffic from Early Years Search Terms
0.0% 0.5%
0.0%
Annabel Karmel
0.0%
0.7%
Planner
Cow & Gate
BabyCenter
Services
PottyTraini ng.co.uk
Tools
What to Expect
Treatments and Conditions
Mumsnet
Video
Netmums
Carers Direct
BabyCentre UK
News and Others
www.babyledweaning.com
Campaign
NHS Choices
92.8%
NHS England
0%
10%
Change4Life
20%
30%
% Of Traffic
Breakdown of Visitor Traffic to Early Years Related Content by Month
=
Top Early Years Search Terms
3.0M
signs of teething
2.50M
potty training boys
teething symptoms
2.0M
when do babies start teething
1.50M
weaning
1.0M
baby l ed weaning
500K
baby led weaning forum
weaning babies
0
Apr-12
May-12
Jun-12
Jul-12
Aug-12
Sep-12
Oct-12
Nov-12
Dec-12
Jan-13
Feb-13
Mar-13
CHQ
Livewell
Planner
Services
Tools
Treatments and Conditions
Video
Carers Direct
News and Others
Campaign
NHS England
Change4Life
Apr-13
teething
potty training
0%
5%
10%
% of Searches
15%
NHS Choices Policy Report
Early Years Dashboard Page 3
Change in Popular Search Terms Within the Early Years Policy Area
Change in Popular Search Terms Within the Early Years Policy Area
childhood illnesses
weaning from breastfeeding
baby weaning
weaning
when to start potty traini ng
symptoms of teething
when do babies start teething
baby l ed weaning
teething symptoms
weaning baby
weaning babies at 4 months
weaning your baby
teething
bottle feeding tips
teething rash
weaning at 4 months
amber teething necklace
how many teeth do children have
potty training
weaning babies
gina ford weaning
weaning at 4 months
teething rash
how many teeth do children have
weaning recipes
baby led weaning recipes
amber teething necklace
when do babies start teething
potty training boys
baby led weaning forum
The above chart shows the search terms within the portfolio with the highest % change of search term clicks (against the total
search term clicks in the portfolio) between the two 4 week reporting periods.
8.0%
6.0%
4.0%
2.0%
0.0%
-2.0%
-4.0%
-6.0%
% Change
0.0%
2.0%
4.0%
6.0%
8.0%
% Of Searches
The above chart shows the top 10 search terms (within the portfolio) that NHS Choices received no search term clicks from (all the
traffic went elsewhere), the terms are ranked by the clicks for that particular term as a % of the total search term clicks in the
portfolio. It can be used as an indication of potential traffic that could have been generated.